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How to Schedule Tweets [3 Methods + Bonus Tips]




Scheduling Tweets (Xeets?) can be a game-changer for your brand.

It’s hard enough coming up with witty one-liners, hot takes on current events, or smart replies on a regular basis–but actually having to log in and post them at the right intervals? Talk about a headache.

By auto-scheduling your content in advance, you can send out viral Tweets for days (or weeks) without lifting a finger.

Here’s how to do it, and why you should.

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Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month.

How to schedule Tweets: 3 methods

There’s more than one way to bake a cake, and the same is true for scheduling Tweets.

Here are some of the best methods for scheduling your Tweets using Hootsuite and Twitter.

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1. On X (formerly Twitter)

The native Twitter scheduler lets you quickly and easily schedule Tweets from the platform itself. You can schedule both organic and promoted Tweets up to a year in advance.

The network’s native scheduler is a little basic, and you’ll be limited to scheduling only on Twitter. But, if that’s right for your business, here’s how to get it done.

Step 1. Log into Twitter Ads

To schedule a Tweet using the Twitter platform, start by logging in to

If you don’t already have a Twitter Ads account set up, you’ll need to add a credit card and billing address to get started.

adding credit card info to twitter ads

Step 2. Go to Creatives and then Tweets

Next, choose the Creatives from the drop-down menu at the top of the page, and then choose the Tweets tab.

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drop down showing tweets tab in twitter ads main menu

Here, you can see scheduled Tweets and past Tweets.

tweets main screen in twitter ads showing no tweets currently scheduled

Step 3. Schedule a new Tweet

Now, click on New Tweet in the top right corner. You’ll be redirected to the Tweet Composer, where you can create your Tweet. Add your copy, photos, and videos here.

twitter tweet composer showing an image of a yellow magazine cover and some short copy added

Step 4. Choose promoted or organic

At the bottom of the Tweet Composer, you’ll see a box for Promoted only. If you want your Tweet to be seen only by users targeted in a Promoted Ads campaign, select this box. If you want your Tweet to be seen organically, make sure it’s unchecked.

post drafted in twitter composer with arrow pointing to promoted only check box

Step 5. Schedule your Tweet

Once your settings are all set up, click the drop-down next to the Tweet button at the top right of your screen. Choose Schedule, then select the date and time you’d like your Tweet to go live.

chosing date and time for tweet to go live in twitter scheduler

From here, you can either schedule this single Tweet, or click the Create another box to the left of the Schedule button to keep drafting more Tweets.

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2. With Hootsuite

For brands looking for a more comprehensive Tweet scheduler, a social media management tool like Hootsuite offers bulk scheduling, best time to post features, plus the ability to post to multiple social media accounts at once. (With Hootsuite, you can also schedule posts to Facebook, Instagram, LinkedIn, TikTok, YouTube, and Pinterest.)

See also  How to Create Great Facebook Cover Photos [Free Templates]

Here’s how to schedule Tweets with Hootsuite.

Step 1: Click on the Composer icon

When you’ve logged into your Hootsuite account, click the pen icon in the left-hand menu. Then, click Post.

hootsuite composer an post icon shown in dashboard

Step 2: Choose your account

You might have multiple Twitter accounts connected to Hootsuite. So, select the one you want to publish to before drafting your post.

arrow showing where to choose twitter account in hootsuite composer

Step 3: Draft your post

Start drafting your post in the composer window.

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Here, you can add photos, videos, captivating copy, mentions, hashtags, location data, emojis, and more. You can also shorten links and add UTM parameters to help track the performance of your posts.

post about youtube seo drafted in hootsuite composer

Plus, use Hootsuite’s new OwlyWriter AI feature to create AI-assisted Tweets directly in your Hootsuite Composer.

three AI generated tweets about youtube seo shown in owlywriter AI

Step 4: Schedule your Tweet

Once your Tweet is drafted and ready to schedule, choose the Schedule for later option in the bottom left corner.

Here, you can manually set a date and time for the post to go live. Or, choose from Hootsuite’s best time to post recommendations.

calendar showing dates and times to schedule posts in hootsuite composer

Start free 30-day trial

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Then, click Schedule, and you’re done!

3. With Hootsuite Mobile

Wondering how to schedule tweets on mobile? Here’s how to do it with Hootsuite.

Step 1. Log into the Hootsuite App

Download and launch Hootsuite’s mobile app on your iOS or Android device. Then, log in using your existing credentials.

Step 2: Click Compose

Once you’re in, click the Compose icon. This is where you’ll draft your post.

compose icon shown in hootsuite mobile dashboard

Step 3: Choose account and content

Select the Twitter account you’d like to post to, then start drafting your post. Add copy, links, photos, videos, and more.

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tweet about youtube seo drafted in hootsuite mobile

Step 4: Schedule your Tweet

When you’re done composing the Tweet, tap on Next in the top right of your screen.

A pop-up will appear. Here, you can either Auto schedule Tweets (meaning Hootsuite will choose the best date and time for your post to go live). Or, you can Custom schedule (meaning you the set date and time manually).

choosing date and time to schedule tweet in hootsuite mobile

Once you’ve made your selection, click Ok, and that’s it! Your Tweet is now scheduled to go live at the specified time.

See also  How to Use Social Media in Healthcare: Examples + Tips

Benefits of scheduling Tweets

Scheduling Tweets saves you time so you can focus on creating content and engaging with your followers.

Here are a few more reasons you should be scheduling your Tweets.

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  1. Time-saving: Social media managers know just how much time it can take to post on Twitter day in and day out. Scheduling Twitter posts helps you avoid those long hours spent manually posting so you can focus on more interesting or creative tasks.
  2. Engagement: Ensure your content reaches the largest audience possible by setting it to post during peak engagement times.
  3. Consistency: Scheduling Tweets is a great way to establish trust with followers and maintain consistency in your brand.
  4. Targeting: Got a large, global audience? Tweet scheduling is key for targeting customers in different time zones and countries.
  5. Productivity: It’s easier to stay inspired, organized, and productive with a batch-scheduling system that lets you work on Tweets in advance and let them post at the optimal times.

6 tips for scheduling Tweets

Now that you know the ins and outs of scheduling Tweets, here are some bonus tips to make sure you get the most out of your Twitter presence.

1. Post at the best time

Different brands have different audiences who are active at different times. Using a Twitter scheduling tool to line up your Tweets in advance lets you test the waters and find out what times of day bring you the most engagement.

Then, you can use those insights to optimize your posting schedule and get the most out of every Tweet.

best time to post on twitter shown in hootsuite dashboard

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2. Give yourself time to edit

Social media moves fast, and sometimes, the Tweets you scheduled days ago can be out of touch by the time they go live.

That’s why giving yourself some leeway is important when scheduling Tweets. With Hootsuite, you can edit Tweets even after they’ve been scheduled, so you can keep your content up-to-date even when it’s on autopilot.

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Set aside time each week to review any scheduled Tweets and make any necessary edits—this way, you can be sure that your content is always as accurate and fresh as possible.

3. Send to your team for approval

Collaboration is a cornerstone of effective social media management. This is especially true for large teams, or those working in highly regulated industries.

Tweet schedulers like Hootsuite let you easily send Tweets to teammates, stakeholders or other decision-makers for approval before they go live.

You can even set up custom user roles for different permissions based on your team structure.

See also  Chatbot Analytics 101: Essential Metrics to Track

Learn more about social media for healthcare, legal, education, and banking teams here.

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Social media managers hyping each other up >>>

— Hootsuite 🦉 (@hootsuite) July 11, 2023

4. Link it up

Want to drive even more traffic back to your website? Or see how popular your latest influencer-driven Twitter campaign is with new fans?

Use trackable URL shorteners like Hootsuite’s link shortener in your Tweets so you can see how many people are clicking through.

Plus, with clean, shortened links, you’ll have more character count to work with when crafting your Tweet copy.

These prompts = High-quality AI art 😎

— Hootsuite 🦉 (@hootsuite) July 12, 2023

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5. Turn off scheduled posts during emergencies

Social media crises happen, even to the best-intentioned brands. Thankfully, Hootsuite’s Pause Scheduling button lets you pause all scheduled Tweets with one click so you can manage your social media crisis effectively.

This way, you won’t have to worry about outdated or irrelevant content going out during a difficult time—giving you one less thing to worry about in an emergency.

6. Track, analyze, and optimize

Tweet scheduling platforms like Hootsuite also offer integrated analytics tools so you can track the performance of your Tweets, monitor what’s trending in your industry, and gain insights for future campaigns.

hootsuite analytics showing engagement metrics across multiple social media platforms

Social listening tools like Hootsuite Insights also let you track mentions of keywords, brands, and hashtags over time, giving you an even deeper look into what’s working and what isn’t.

Use these insights to optimize your future Tweets and stay on top of industry trends.

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hootsuite insights data for twitter

Try Hootsuite for free

FAQs about scheduling Tweets

Does Twitter allow you to schedule tweets?

Yes, you can schedule Tweets directly in Twitter (now X) using the Twitter Ads Manager. Keep in mind, you won’t be able to post to multiple accounts from one place.

What is the best app to schedule tweets?

Hootsuite is the best app to schedule Tweets, with its industry-leading bulk uploads, the best time to post feature, and the ability to post to multiple social media accounts at once. Not to mention, AI Tweet-writing features, advanced analytics and reporting, and the one-click Pause Scheduling button for emergencies.

Use Hootsuite to execute your Twitter marketing plan alongside all your other social media activity. From a single dashboard you can monitor your competitors, grow your followers, schedule Tweets, and analyze your performance.

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How To Save Tons of Time With Instagram Auto Reply





Responding to messages quickly is a huge part of social media customer service—and it’s no different whether you’re dealing with messages on Facebook, Twitter, LinkedIn, or Instagram. Luckily, Instagram has an easy-to-use option that can cut down on your team’s time responding to questions.

With Instagram auto reply, you can easily set auto-responses to common questions and messages. This feature cuts down on the time your social media support team needs to spend monitoring and replying to customers.

In this article, we’ll talk more about the Instagram auto reply feature, how it can be used, and a few message examples for inspiration.

Bonus: Get a free, easy-to-use Customer Service Report Template that helps you track and calculate your monthly customer service efforts all in one place.

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What is Instagram auto reply?

Instagram auto reply is a feature available in your Instagram message settings that allows you to send automatic responses to frequently asked questions.

For example, if you regularly get a question like, “Do you offer free shipping?” your team can set up an auto reply that will answer the question instantly rather than forcing the customer to wait for a real person to respond.

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There are a few different ways you can do this:

  • Instagram tools: Set automatic responses for frequently asked questions or craft canned messages that your team can easily send out via Instagram DM.
  • Meta Business Suite: Set up messaging automations for both Instagram and Facebook.
  • Third-party inboxes: Use tools like Hootsuite Inbox to easily monitor and manage your Instagram direct messages and comments.

Learn more about how a social inbox like Hootsuite’s can help streamline your social media communication in this video:

There are several ways to take advantage of Instagram’s auto reply feature. Here are just a few types of automated responses you might consider setting up:

  • Welcome messages
  • Away messages
  • Frequently asked questions
  • Share contact information
  • Share business hours of operation
  • Provide shipment and payment details
  • Offer discounts
  • Explain wholesale pricing information
  • Tell customers how to handle issues with their orders
  • Share links to additional resources

Pros and cons of using Instagram auto reply

So why use Instagram auto reply? Is it the best option for creating automated responses and freeing up your team’s time? As always, it depends on your needs.

Let’s cover some basic pros and cons to help you decide.


  • Make a good impression. Instagram shows your followers how quick your team is to respond. A faster response time is a better look for your business.
  • Answer questions before they’re asked. Create an auto-responder that gives your customers a clear idea of when they can expect to hear from a real person—unless your auto replies can give their answer immediately.
  • Save your team time. Stop writing the same reply over and over again. Automated messages give your team more time for escalated messages and other customer support issues.
  • Never miss a message. You don’t have to worry about time zones when you enlist auto reply. Even when your team isn’t working, customers can get answers as soon as they send a message.
See also  How to Use Social Proof to Fuel Engagement and Sales


  • Only for Instagram and Facebook. Instagram/Meta’s built-in features only work for these two platforms. You’ll have to enlist the help of external tools for other social media platforms—don’t worry, we’ve got more on that below.
  • You have to connect your Facebook and Instagram pages. In order to access some of the more advanced tools, you must use Meta Business Suite, so you’ll have to connect your Facebook and Instagram pages.

Reduce response time (and your workload)

Manage all your messages stress-free with easy routing, saved replies, and friendly chatbots. Try Hootsuite’s Inbox today.

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Book a Demo

15 Instagram auto reply message examples

Not sure what types of auto replies to set for your Instagram messages? Here are 15 examples to help inspire you.

Welcome message

Send one of these options to all new incoming Instagram DMs whenever your team is unavailable for a quick response:

  • Thank you for getting in touch! Our team is available from 10am-3pm CT. We’ll get back to you within those hours!
  • Hey there—thanks for reaching out! Your message is important to us. Someone on our team will get back to you within the next 12 hours.
  • Sorry we missed you! Our team is currently unavailable, but we’ll be back around 8am GMT.

Basic business information

Use one of these when someone messages you on Instagram to ask about hours of operation or contact information:

  • Our hours of operation are 11am-11pm ET Monday through Saturday.
  • To get in touch with a representative directly, please give us a call at [###-###-####].
  • To learn more or request a demo, email us at
  • Our offices are located at 1234 Business Street.

Frequently asked questions

Here are a few common questions and answers you might want to incorporate into your Instagram auto replies.

How long does shipping take?

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  • You can expect your items to arrive within 3-5 business days of your order.

How can I cancel my plan?

  • To cancel, go to the “Account” section of your dashboard and find the “Cancel plan” button.
  • We’re sad to see you go! To cancel, please call one of our representatives directly at [###-###-####] or send an email to

Do you offer any discounts?

  • We love that you asked! Use promo code INSTA for 10% off your purchase.
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What services do you offer?

  • We offer accounting services for small businesses.

How much do your services cost?

  • We work on a monthly retainer basis. Packages start at $1,000/month and go up to $15,000+ depending on your needs.

Are you taking new patients?

  • Yes, please head to our website to fill out the form for new patients.
  • Unfortunately, our therapists are fully booked at the moment. Please check back next quarter to see if any spots have opened up.

There are two ways to set up auto replies on Instagram. The first is pretty easy—do so right inside the Instagram app. The second involves digging into the Automations option in Meta Business Suite.

We’ll walk you through each process.

How to set up auto replies via the Instagram app

First, open the Instagram app. Tap the messages icon in the top right corner of the home feed. Then, tap on the ellipses in the top right corner of your messages dashboard and select Tools.

Select Tools in the top right corner of your messages dashboard.

Here, you can set either saved replies (canned responses your team can tap on to send manually) or auto replies for frequently asked questions.

The Tools section of Instagram settings include response suggestions, saved replies, frequently asked questions, and message controls

Tap on Frequently asked questions to access the auto reply feature. Instagram will typically include a few starter questions. You can customize these or use them as is—just add answers.

Add as many questions as you want. You can even show these questions in chat, so customers who want to message you have options to choose from.

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How to set up auto replies in Meta Business Suite

If you have your Facebook Business Page set up and optimized and your Instagram business profile connected, you can use Meta Business Suite to create automations like this.

First, head over to your Facebook Business Page, then click on Meta Business Suite in the left-hand sidebar.

The back end of Facebook/Meta Business Suite

You’ll then be taken to the Meta Business Suite dashboard. From here, click on Inbox in the right-hand sidebar.

The left hand sidebar of Meta Business Suite shows Inbox (among other options)

This inbox section will hold all messages and comments from Facebook, Instagram, and WhatsApp. If you’re looking for a single place to manage these, Business Suite is a great place to do so. The biggest downfall is that those are the only platforms you can monitor here (more on that later).

To set up your auto-reply messages, click the atom icon to access Automations.

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The automations option is highlighted in the top right of the Inbox screen

Here, you can set up a number of automations relating to your direct messages across all of Meta’s platforms. If you haven’t previously set up Frequently asked questions, it will appear as one of the Suggested for you options. Click on it to get started.

The Inbox Automations menu shows suggested options, including Instant Replies and Away Messages

Select your Instagram account from the list of places you want to turn this automation on. Then, start adding questions. You can preview them in the left-hand sidebar.

See also  How to Use Social Media in Healthcare: Examples + Tips

The edit automation screen in Meta Business Suite allows you to write your own text for an Instagram auto reply

Once you’re done, click Save changes and toggle this automation into the On position. And voila! You’ve got your frequently asked questions set up.

Other automations you can create are:

  • Away messages
  • Instant replies
  • Follow ups

How to auto-respond to messages and comments on Facebook, Instagram, X, and LinkedIn

We mentioned that Meta Business Suite is great for managing your messages and comments on Facebook and Instagram. But if your brand uses other platforms, like X (formerly known as Twitter) and LinkedIn, you’ll need additional support.

Good news—you’re in luck! With Hootsuite’s Social Inbox, your entire social media and customer support team can monitor, manage, and respond to messages across all social media platforms in one space.

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Hootsuite Inbox

You can store information about various customers so you never start a new interaction as strangers, helping customers feel seen and valued. Assign messages and interactions to certain team members so the most-equipped person can handle each specific issue.

Use Hootsuite Inbox as your social media help desk, resolving messages as soon as they’ve been responded to and keeping notes on customer issues.

Hootsuite Inbox

Create auto-responders for every social media platform you manage with Hootsuite.

Book a free Hootsuite demo and try Inbox today

Why should you use Instagram auto reply?

Instagram auto reply is a great way to minimize wait time for frequently asked questions. If you know common questions your audience has, and there’s a set answer you can provide, set it as an auto-response.

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This saves your team time and ensures your Instagram followers don’t have to wait for a response.

How do you turn Instagram auto reply off?

There’s no quick on-off toggle for Instagram auto reply. Instead, you’ll have to go into your Instagram messaging tools and remove any frequently asked question responses you’ve input.

What is a saved reply on Instagram?

A saved reply is a similar tool to auto replies. Instead of sending instantaneously, though, saved replies are simply stored in your Instagram messaging settings for your team to manually send out. This works if the question someone asks has different answers depending on the time of year. You can save replies for a quick response, but you don’t want to have the response be automatic.

Keep your customers happy with faster message responses, thanks to Hootsuite. Respond to questions and complaints, create tickets from social conversations, and work with chatbots all from one dashboard. See it in action.

Get started

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Save time on social messaging with automated responses, smarter workflows, and friendly chatbots — all in the Hootsuite Inbox.

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Instagram Emoji Guide: Meanings, Reactions, Ideas





Ever seen an Instagram emoji fail IRL? Maybe your grandma used an eggplant emoji in a… compromising place. Or, your uncle was trying to be funny and added the poop emoji to his bio.


Whatever the case, emoji etiquette exists. Understanding the meaning and placement of emojis is essential to avoiding terrible, embarrassing communication mistakes.

Here’s everything you need to know about Instagram emoji meanings.

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BONUS: Want to learn more ways to wow your fans on social? Check out our article on secret TikTok emojis.

Craft perfect posts in seconds

OwlyWriter AI instantly generates captions and content ideas for every social media network. It’s seriously easy.

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Instagram emoji translator

Pro tip: if you’re stuck with emoji translation, we’ve got the perfect tool for you. Hootsuite’s emoji translator is free to use and will help you crack the code on any emoji string.

Not only does the translator break down each pictogram’s meaning, but it also details how viewers typically react to the combo. Super helpful if you don’t want to send an unintended message!

Please note: This tool may display inaccurate or offensive material that doesn’t represent Hootsuite’s views. You’re solely responsible for use of any content generated using this tool, including its compliance with applicable laws and third-party rights.

What are Instagram emoji?

Instagram emoji are pictograms, icons, or small images used to express an emotion, idea, or feeling. Some emoji are universal (most people know that the heart symbol means love), while others have their own unique interpretations based on regional culture and language.

Popular emoji symbols include:

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  • Smiley face
  • Sad face
  • Clapping hands
  • Thumbs-up
  • Heart
  • Fire

There are literally thousands of emoji characters available on Instagram—from dragons and lizards, people exercising, and even ice cream cones. You can find Instagram emojis in two places: your native Instagram app and the world of third-party keyboard extensions.

What are Instagram reactions?

Instagram reactions are a way to quickly express your feelings without typing out a response. For example, if someone posts a funny meme, you can tap the laughing face emoji reaction instead of typing out “lol” or “haha.”

Instagram reactions are generally used as a reply to Instagram Stories and Instagram direct messages.

When watching a Story, click on the Send a message box to reply. You’ll then see a pop-up of six popular emoji to choose from.

instagram emoji reactions shown in instagram story reply

You can also choose your own emoji by clicking on the small smiley face icon on your keyboard.

various instagram emojis including laughing face and heart, shown in phone keyboard

To use Instagram emoji reactions for direct messages, hold your finger down on the sent message, and a list of emoji will pop up. Choose from this list, or click the plus button to use your own emoji.

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instagram emoji shown in direct message

Where can you use Instagram emoji

You can use Instagram emoji in comments, captions, direct messages, as replies to Stories, and even in your Instagram bio. Basically, anywhere that allows for text input.

When you’re in a comment thread or writing a caption, a list of your most-used emojis will appear at the top of your reply.

instagram emoji shown at top of comment reply

If you want more, tap the smiley face icon to access Instagram emojis. If you’ve recently used an emoji, it will usually appear at the top of the list so you can easily select it again.

See also  Instagram Reels in 2022: A Simple Guide for Businesses

Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.

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instagram emoji shown in comment reply box

Stuck at home thinking, “Why can’t I react to Instagram messages with emojis?” No worries. You may need to update your messaging app. Follow Instagram’s easy how-to here.

How to change your emoji reaction

Wondering how to react with emoji on Instagram? There are six default Instagram emoji reactions:

  • Crying face
  • Wow face
  • Heart eyes
  • Laughing face
  • Clapping hands
  • Fire

If you use custom emoji, they will show up in your reactions, allowing you to choose from a larger selection.

To choose a custom emoji, tap the smiley face icon on your mobile keyboard. Scroll through the list of options and tap to select the emoji you want. Once selected, it will appear in your reaction selection.

BONUS: Check out our full list of Snapchat emoji to snazz up your snaps.

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Instagram reaction meanings

To avoid any potential misinterpretations, it’s important to remember the meanings behind Instagram reactions.

Here’s what each emoji reaction stands for:

  • Crying face (😢) = Sadness, disappointment
  • Wow face (😮) = Surprised or amazed
  • Heart eyes (😍) = Love or admiration
  • Laughing face (😂) = Funny or humorous
  • Clapping hands (👏) = Encouragement or applause
  • Fire (🔥) = Approval or agreement

Remember, the reactions you use should be appropriate for the context. For example, don’t express sadness at a funny meme. Similarly, don’t use a fire emoji to comment on your teacher’s vacation beach photo.

Popular Instagram emoji meanings

Tired of deciphering the meanings of emoji for Instagram? Here’s a quick reference sheet to keep on file.

  • Thumbs up (👍) = Positive sentiment.
  • Thinking face (🤔) = Curiosity, pondering ideas.
  • Laughing with tears (😂) = Something is so funny you’re crying.
  • Red heart (❤️) = Love, affection.
  • Puke face (🤢) = Disgust or disapproval.
  • Skull (💀) = Death, danger, or something is so funny you died.
  • Hot face (🥵) = Passion or admiration.
  • Smirk face (😏) = Flirting, teasing.
  • Poop (💩) = Joking around.
  • Party popper (🎉) = Celebration.
  • Cat (😸) = Cuteness or someone acting like a cat.
  • Drooling face (🤤) = Desperation, wanting something badly.
  • Nail polish (💅) = Girl power.
  • Sunglasses (😎) = Coolness, acknowledgement of a job well done.
  • Eyes (👀) = Watching or paying attention.
  • See-no-evil monkey (🙈) = Embarrassment or hiding something.
  • Money bag (💰) = Wealth, success, or materialistic desires.
  • Smiling devil face (😈) = Naughtiness or reckless behavior.
  • Hugging face (🤗) = Appreciation, affection.
  • Wink (😉) = Flirting or playful teasing.
  • Silly face (🤪) = Fun or being goofy.
  • Nerd face (🤓) = Intelligence, nerdiness.
  • Confused face (😕) = Bewilderment or uncertainty.
  • Money mouth (🤑) = Greed or wealth.
  • Handshake (🤝) = Agreement, making a deal.
  • Fist bump (👊) = Support or agreement.
  • Woman dancing (💃) = Joy or celebration.
  • Man dancing (🕺) = Letting loose, having fun.
  • Tropical island (🏝️) = Relaxation or vacation.
  • Plane (✈️) = An upcoming journey.
  • Rainbow (🌈) = Optimism, happiness, pride.
  • Globe (🌎) = Unity, the world coming together.
  • Praying hands (🙏) = Asking for blessings or help.
  • Rocketship (🚀) = A great success or achievement.
  • Disco ball (🪩) = Partying or having a good time.
  • Peace sign (✌️) = Affirmative, agreement, or a sign of peace.
  • Heart (💖) = Love, care, and affection.
  • Cat with heart eyes (😻) = Happiness due to love.
  • Birthday cake (🎂) = A celebration of life.
  • Star (⭐️) = Stardom, achieving greatness.
  • Four-leaf clover (🍀) = Luck or fortune.
  • Sparkles (✨) = Magic, beauty, and awe.
  • Trophy (🏆) = Accomplishment or success.
  • Shooting star (🌠) = Wishes coming true.
  • Lightning bolt (⚡️) = Power, energy, and excitement.
See also  Customer Experience Management Explained [11 Top Tips]

Looking for fun emoji to use on Discord? Check out our full list of Discord emoji, complete with customizations and tricks.

Instagram emoji caption ideas

If you want to get creative with your Instagram bio, here are a few cute emojis for Instagram bios:

  • Chasing dreams and sunshine. ☁️🌈
  • On a seafood diet: I see food and I eat it! 🍣🍕🍔🍰
  • Life’s a game 🎮, and I’m the master of figuring out the rules as I go 🤷‍♀️.
  • Bringing a little sparkle wherever I go. ✨
  • Hoping for a year where all my socks find their soulmates. 🧦❤️🔍
  • Sunkissed and heart full of joy. 🌞❤️
  • Nature doesn’t hurry, yet everything is accomplished. 🌲🕰️🌳
  • Collecting memories like seashells. 🐚📸
  • Plotting world domination 🌍, one project 📁 at a time.
  • Life’s a blend of chaos ⚡, caffeine ☕, and a pinch of serendipity ✨.
  • Lost in the pages of a good book and a happy heart. 📚❤️
  • Radiating good energy, one smile at a time. 🌟😊
  • Exploring new places with a skip in my step. 🗺️💃
  • Happiness blooms from within. 🌻🌱
  • Living life unapologetically and loving it. 🌟💖
  • Sunset state of mind. 🌅🧡🌴
  • Embracing adulting like… wait, how do you adult again? 🤷‍♀️👩‍💼
  • I take mirror selfies because my reflection understands me. 🤳👯‍♀️🪞
  • Wearing my invisible crown and ruling the day. 👑💁‍♀️🌟
  • Professional napper and aspiring world traveler. 💤✈️😴
  • Dressed to impress 💃, ready to conquer deadlines 📊 and dance floors 🕺.
  • Spreading positivity like glitter – it gets everywhere! ✨😄💫
  • Slaying the day one caffeine molecule at a time. ☕⚡️👊
  • Living that “I’m not a morning person” stereotype proudly. 🌅☕😴
  • Exploring the world, one food coma at a time. 🌍🍔🍟🍦
  • Absolutely loving the sunshine on my face. ☀️
  • Embracing the little moments that make life big. 🌟
  • Laughing at my own jokes like… 😂
  • Dancing through life’s ups and downs. 💃🕺
  • Finding joy in the simplest things. 🌼
  • Balancing dreams 💭, goals 🎯, and the occasional pizza slice 🍕.
  • Hiking trails and chasing sunsets – that’s my kind of therapy. 🥾🌅🏞️
  • Adventures and smiles, that’s my kind of therapy. 🌄
  • Savoring the sweetness of today. 🍭
  • Life’s a puzzle 🧩, and I’m collecting moments 📸 to complete the picture
  • Living life with a little bit of sugar, spice, and everything fried. 🍔🍟🍦
  • Spreading positivity like confetti. 🎉
  • Collecting memories around the world, one destination at a time. 📸❤️

    Life’s too short for a boring adventure. Let’s get lost! 🌟🌍
  • Living in a world of filters, but my personality is 100% real! 😂📸🙌
  • Lost in a world of good vibes. 🌈
  • Living for the moments that steal my smile. 💖
  • City lights and late nights. 🌆🌙 Chasing waves and dreams. 🌊🌌
  • Living life in full bloom. 🌸🌼
  • In a world full of trends, be a classic. 👗👓
  • Sweatpants enthusiast with a PhD in Netflix. 📺👖🍕
  • Taking each day one cup of coffee at a time. ☕❤️
  • Exploring art, one brushstroke at a time. 🎨🖌️
  • Adventures are calling, and I must go. 🌄🌍
  • Counting memories, not calories, on this vacation. 🏖️🍕📸
  • Finding joy in the rhythm of everyday life. 🎶😊
  • Living life like a work of art in progress. 🎨🌟
  • Weekend warrior on a quest for relaxation. 🌴🌴
  • Capturing moments that make my heart skip a beat. 💓📷
  • Trying to adult, but my snacks keep distracting me. 🍕📚🤔
  • Chasing goals and catching smiles along the way. 🏃‍♀️😄
  • I’m not procrastinating, I’m just giving my ideas time to marinate. 🤔🍳🧠
  • Flipping my hair and conquering the day. 💁‍♀️💪
  • Exploring the great outdoors and my own backyard. 🏞️🏡
  • Celebrating life’s beautiful mess one day at a time. 🎉🤹‍♀️
  • Making my own sunshine because I can’t find the remote. ☀️📺🤷‍♂️
  • Happiness is homemade, and I’m the chef. 🍳👩‍🍳
  • When life gives you lemons, add tequila and have a party! 🍋🍹🎉
  • Living life like a perpetual DIY project – mostly Pinterest fails. 🛠️📌😅
  • The only drama I enjoy is in my lashes. 👁️‍🗨️😂
  • Current status: Coffee in one hand, confidence in the other. ☕🙌
  • Facing challenges with the determination of a honey badger 🦡 – fearless and a little bit sassy 💁‍♀️.
  • My bed and I have the perfect relationship – we’re always in a good sleepover. 🛏️💤😴
  • I’m not arguing, I’m just explaining why I’m right. 💁‍♀️🗣️🤣
  • Taking life one cup of coffee at a time, with a splash of sarcasm. ☕️🙃
  • “Adulting” was a typo, and I’ve been trying to “adult” ever since. 🤦‍♀️👶👩‍🍳
  • When in doubt, add more glitter. And then some more. ✨✨✨
  • Living life like it’s a marathon, but I’m definitely built for sprinting. 🏃‍♀️🍕😅
  • Behind every great person is a pile of laundry they’ve been avoiding. 🧺🤷‍♂️👑
  • I put the “elusive” in exercise. 🏋️‍♀️🤷‍♀️😆
  • My superpower? Turning pizza into energy. 🍕⚡️🦸‍♀️
  • If I were a superhero, my power would be finding the last piece of chocolate. 🍫🦸‍♀️
  • My horoscope said I should do something crazy today. So I wore mismatched socks. ♒🧦😜
  • I’m not clumsy, I’m just participating in the floor’s obstacle course. 🤸‍♀️🤦‍♂️😂
  • Too glam to give a damn, but not too glam to eat leftovers. 💅🍛😉
  • When life gives you lemons, trade them for coffee. ☕🍋🤝
  • My life is basically a series of unfinished DIY projects. 🛠️🙈🤷‍♀️
  • Life update: Still using “adulting” as a verb, still unsure how to do it properly. 🤷‍♀️👩‍💼📆
  • I’m not lazy, I’m in energy-saving mode. 🛌💤💡
  • Currently taking applications for a personal chef, laundry fairy, and motivation guru. Any takers? 🍝🧚‍♂️🧘‍♀️
  • Life’s a rollercoaster, and I’m the one screaming in the front seat. 🎢🙀🤪
  • I run on caffeine, chaos, and a dash of lipstick. ☕💄🌀
  • Wander often, wonder always. 🚶‍♀️🌍🤔
  • Trading WiFi for wide-open spaces and unforgettable moments. 📶🏞️📸
  • Counting down ⏳ to Friday like it’s a rocket launch 🚀 to the weekend.
  • Juggling tasks like a circus performer 🎪 – except with more coffee ☕ and fewer acrobatics 🤹‍♀️.
See also  15 Digital Marketing Tools for Every Team and Budget

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The Complete Guide to Social Media Video Specs in 2023





Struggling to keep on top of all the different social media video specs? We were, too.

Social platforms change like the tides, with algorithms and best practices updating constantly. That’s why we’ve made it our mission to be the go-to resource for all things social media, including up-to-date social media video specs.

Read on to find the most recent video specifications for each of the most popular social platforms.

Bonus: Want to know how a viral social video creator makes millions of dollars in sales? Download the free guide now.

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Facebook video specs

Optimizing video content for Facebook is tricky, mainly because of the many different ways it delivers video to its users.

When you buy a video ad on Facebook today, it could appear in dozens of different formats (in someone’s mobile news feed, in the sidebar on the desktop version of Facebook, or even in someone’s inbox on Facebook Messenger). And you also have to know what Facebook’s upload limit is for videos, among other things.

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It pays to become familiar with the varieties of Facebook videos and to find a delivery format that matches your campaign goals. Find the Facebook video resolution and specs you need below, or check out the help page.

Regular Facebook feed video

Recommended resolution: 1080p or less. Upload the highest-resolution video available that meets file size and ratio limits.

Landscape and Portrait dimensions: 1280 x 720

Minimum width: 1200 pixels

Supported aspect ratios: 16:9 (Landscape) to 9:16 (Portrait), and 16:9 (Portrait video with a link)

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Mobile aspect ratio: Renders all video to 2:3

Recommended characters: 90, with link

Headline max: 25, with link

Link description: 30, with link

Length: Videos can be up to 240 minutes long

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Size: Up to 10 GB large

Frame rate: Maximum frame rate of 30fps.

Tips: For best results, Facebook recommends uploading videos in .MP4 and .MOV format (see a full list of supported file formats here).

Resource: How to Use Facebook Live Video: A Guide for Marketers

Facebook Reels

Recommended resolution: At least 500 x 888 pixels

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Recommended aspect ratio: 9:16

Recommended video format: .MP4, .MOV

Video captions are recommended for those who watch with the sound off

Meta Quest album name Facebook Reel

Image via this Facebook Reel

Facebook 360 video

Maximum Facebook video dimension: 5120 by 2560 pixels (monoscopic) or 5120 by 5120 pixels (stereoscopic)

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Supported aspect ratios: 1:1 (stereoscopic) or 2:1 (monoscopic)

Recommended format: .MP4 or .MOV format

Size: up to 10GB

Length: up to 30 min

Recommended frame rate: 30fps

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Tips: If the camera you recorded your video on automatically includes 360 video metadata with the video file, you can upload the video like you would any other video. If it doesn’t, click on the ‘Advanced’ tab when uploading to bring up Facebook’s ‘360 controls’ tab, which will let you convert unformatted footage into a 360 video.

With many social media video sizes and longer durations (Facebook included), you may experience longer processing times.

Facebook 360 social video

Image via Facebook — click through to check out the 360 video!

Facebook in-stream video ads

Recommended resolution: 1080 x 1080

Recommended size: 16:9 ratio recommended (landscape) or 1:1 (square). Upload the highest-resolution video that meets file size and ratio limits.

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Video format: Recommended .MP4 or .MOV format

Maximum file size: 4GB

Maximum length: 240 minutes

Maximum frame rate: 30fps

Recommended characters: 125

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Recommended headline: 27

Link description: 27

Tips: For in-stream ads, Facebook recommends uploading the “highest resolution source video available without letter or pillar boxing.” Facebook provides an exhaustive list of aspect ratios and features available for each ad type.

Facebook Messenger video ads

Recommended resolution: 1280 by 628 pixels

Supported aspect ratios: 9:16 to 16:9

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Recommended time length: 15 seconds

Resource: Facebook Messenger Ads: How the Pros Get Results

Facebook carousel video ads

Recommended size: 1080 by 1080 pixels (1:1 aspect ratio)

Recommended video format: .MP4 or .MOV

Maximum length: 240 minutes

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Maximum frame rate: 30fps

Maximum file size: 4GB

Recommended characters: 125

Recommended headline: 27

Resource: Carousel Ads: How and Why They Work (+ Examples)

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Tips: Carousels let you showcase up to 10 images or videos in one ad without having the user navigate to a new page. For best results, use a pixel square (1:1) video.

Facebook Collection cover video

Recommended resolution: 1080 by 1080 pixels

Supported aspect ratios: 1:1

Recommended video format: .MP4 or .MOV

Maximum file size: 4GB

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Maximum frame rate: 30fps

Maximum length: 240 minutes

Recommended characters: 90

Headline max: 25

Link description: 30

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Tips: Collections make it easier for users to browse and purchase products directly in the Facebook feed. Instant Experience is required to execute Collection ads, which provide a “full-screen landing page that drives engagement and nurtures interest and intent.”

See also  How to Create Great Facebook Cover Photos [Free Templates]

Facebook Instant Experience (IX) video

Recommended resolution: 720p

Aspect ratio: 9:16 Portrait or Pillarboxed

Recommended video format: .MP4 or .MOV

Maximum file size: 4GB

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Maximum length: 120 seconds (all videos combined)

Maximum frame rate: 30fps

Tips: Clicking on an IX ad immediately triggers a full-screen experience for your audience. You can use IX ads to create an instant online storefront, ads for customer acquisition, brand storytelling, or an instant lookbook, or you can build one from scratch, optimized to your goals.

A Facebook Instant Experience (IX) social media video ad

Source: Facebook

Facebook slideshow ads

Aspect ratio: 16:9 (landscape) , 4:5 (vertical), 1:1 (square)

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Maximum size: 4 GB

Recommended video format: .MP4 or .MOV

Maximum length: 15 seconds for the entire slideshow

Tips: Slideshow ads, designed for audiences with slower internet access, let you transform a series of 3-10 images and a sound file (supported formats: WAV, MP3, M4A, FLAC, and OGG) into a video ad.

For best results, Facebook suggests using the highest quality images possible, all the same resolution (ideally an image ratio of 16:9, 1:1, or 2:3). If you use different sizes, the slideshow will be cropped to be square.

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Source: Facebook

Facebook Story ads

Recommended resolution: 1080 by 1080

Aspect ratio: 1.91 to 9:16

Recommended characters: 125

Maximum file size: 4 GB

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Recommended video format: .MP4 or .MOV

Recommended length: 15 seconds, but you can split a longer video into 2 or 3 separate Stories cards so your audience can get the full story

Resources: How to Use Facebook Stories for Business: The Complete Guide

Tips: Since Stories only last for a couple of seconds, spend time developing the first few seconds of your ad to really grab your audience’s attention.

A Facebook Story ad that uses social video to grab attention

Source: @lamoda on Instagram

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Instagram video specs

Instagram supports three kinds of video: square (1:1), vertical (9:16 or 4:5) and landscape (16:9).

Pro tip: Square videos are best for both desktop and mobile users. They take up more room in user’s feeds than horizontal videos, but don’t crowd the entire screen like vertical videos do.

Instagram has 1.4 billion daily active users, so let’s get your video uploading on point! Oh, and get your Instagram video creation on point, too.

Instagram in-feed video and ads

In-feed landscape video:

  • Recommended resolution: 1080 by 1080
  • Aspect ratio: 16:9
  • Maximum file size: 4GB
  • Recommended video format: .MP4 or .MOV
  • Maximum video length: 120 seconds
  • Frame rate: 23-60 fps

In-feed square video:

  • Recommended resolution: 1080 by 1080
  • Aspect ratio: 1:1
  • Maximum file size: 4GB
  • Recommended video format: .MP4 or .MOV
  • Maximum video length: 120 seconds
  • Frame rate: 23-60 fps

In-feed vertical video:

  • Recommended resolution: 1080 by 1080
  • Aspect ratio: 4:5
  • Maximum file size: 4GB
  • Recommended video format: .MP4 or .MOV
  • Maximum video length: 120 seconds
  • Frame rate: 23-60 fps

Recommended characters: 125

An Instagram feed ad that uses social video

Source: Instagram @Halara_official

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Instagram Stories

Recommended resolution: 1080 by 1920

Aspect ratio: 9:16

Maximum file size: 4GB

Recommended video format: MP4 or .MOV

Maximum video length: 15 seconds

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Frame rate: 23-60 fps.

Psst, it’s time for a shameless plug: Did you know you can schedule your Instagram Stories directly from the Hootsuite platform?

Instagram Story ads

Recommended resolution: 1080 by 1920

Aspect ratio: 9:16

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Maximum file size: 4GB

Recommended video format: .MP4 or .MOV

Maximum video length: 120 seconds

Resource: How to use Instagram Stories like a Pro

Tips: These videos appear between Instagram user Stories for up to two minutes (or until dismissed) and take up the whole screen.

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an Instagram Story ad is an example of a social media video

Source: Instagram @thedoersway

Instagram Reels

Recommended resolution: 1080 by 1920

Aspect ratio: 9:16

Maximum file size: 4GB

Recommended video format: .MP4 or .MOV

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Video length: from 3 seconds and up to 15 minutes

Resource: Instagram Reels in 2023: A Simple Guide for Businesses

Instagram carousel video ads

Recommended resolution: 1080 by 1080

Aspect ratio: 1:1

Recommended video format: .MP4 or .MOV

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Maximum length: 120 seconds

Maximum size: 4GB

Maximum frame rate: 23-60fps

Tips: Like Facebook carousels, Instagram carousels let you showcase between two and ten images or videos in one side-scrolling ad.

X (formerly Twitter) video specs

X, formerly known as Twitter, is known for its real-time updates on all things interesting.

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Whatever industry you’re marketing for, you can be sure to find an audience on Twitter. You can also be sure that your audience wants to see video content, which is why, of course, your Twitter video dimensions need to be accurate.

See also  How to Use Snapchat: A Guide for Beginners

Since it’s a mobile-first app, videos you shoot on your phone will upload with proper Twitter video resolution. But, if you’re sending out content from your desktop, be sure to double-check the bitrate against Twitter’s detailed guidelines.

X (aka Twitter) videos

Recommended resolution: 1280 by 720 (landscape), 720 by 1280 (portrait), 720 by 720 (square)

Twitter aspect ratio for video: 16:9 (landscape and portrait), 1:1 (square)

Maximum file size: 512 MB

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Recommended video format: .Mp4 or .MOV

Maximum video length: 140 seconds

Maximum frames: 30 or 60 fps.

Character max: 280

Resource: Twitter Ads for Beginners: The 2023 Guide

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It will take all of us coming together and doing what we can to help those in need in Maui and Lāhainā right now. I hope you’ll join me in donating to the Hawai’i Red Cross today:

— Barack Obama (@BarackObama) August 15, 2023

TikTok video specs

TikTok, the short-form video platform that took the world by storm, generated nearly 500 million USD in revenue in the first quarter of 2023. Marketers who know how to work the app can skyrocket their brand popularity and sell more products or services.

TikTok makes it incredibly easy (and kind of addictive) to create and publish video content. You can check out the specs you need to know below and find more on TikTok for business.

TikTok in-feed content (organic)

Dimensions: 1080 by 1920

Recommended aspect ratio: 9:16

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Maximum video size: 287 MB

Recommended video formats: .MP4 or .MOV

Maximum length: 10 minutes

Character max: 2,200

Resource: How to Make a TikTok Video: Everything You Need to Know

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Tips: Organic content ranks on the For You Page due to its popularity with viewers. Try to increase your likelihood of ranking by performing TikTok SEO (don’t worry, it’s only five easy steps).


talk about a mood kill 😑 #socialmediamanager #sociaediamarketing

♬ original sound – Hootsuite

TikTok in-feed content (ads)

Dimensions: 540 by 960, 640 by 640 or 960 by 540

Aspect ratio: 9:16, 1:1, or 16:9

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Maximum video size: 500 MB

Accepted video formats: .MP4, .MOV, .MPEG, .3GP, .and AVI

Accepted length: 5 – 60 seconds

Character limit for ad description: 12-100

Resource: How to Make Great TikTok Ads: The Complete 2023 Guide

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@fairmonthotels Happy Pride, Vancouver! 🌈 Yesterday, colleagues and friends gathered for the 45th annual Vancouver Pride Parade. We’re honoured to have marched alongside hundreds in support of diversity, inclusivity and #loveandluxuryforall ❤️🫶🏼 #loveislove #comesleepwithus #FairmontHotels #StayIconic #Hotelcore #LuxuryCore #LuxuryHotel #pride2023 #pride #vancouver #vancouverbc #canada #canadapride #traveltiktok #travellife #luxurytravels #vancouverprideparade ♬ ROBOT – Simen Andreas Knudsen

Snapchat video specs

If you’re trying to reach a younger crowd, try Snapchat. The disappearing-video app is still active with certain generations, and it’s well-optimized for video sharing.

Discover more on video ads from Snapchat’s Business Center.

Snapchat single video

Recommended resolution: 1080 by 1920

Aspect ratio: 9:16

Maximum file size: 32MB

Accepted video formats: .MP4 and .MOV.

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Video length: between 3 and 10 seconds

Resource: Snapchat for Business: The Ultimate Marketing Guide

Tips: Snapchat is about sharing moments among friends and having fun. Don’t treat your organic Snapchat strategy too seriously; give your viewers a look at what goes on behind the scenes with your brand.

Snapchat long-form video ad

Recommended resolution: 1080 by 1920

Aspect ratio: 9:16 or 16:9

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Maximum file size: 1GB

Accepted video formats: .MP4 and .MOV.

Video length: 3 to 180 seconds

Tips: The Snapchat long-form video ad is what users see between Snap stories.

YouTube video specs

YouTube has long been the video juggernaut of the internet. And that’s exactly why you need to have your YouTube video resolution and YouTube video sizes on point.

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See more of the ins and outs of YouTube video specs on the help page, or grab your must-know specs below.

YouTube video player

Recommended resolutions: 426 by 240 (240p), 640 by 360 (360p), 854 by 480 (480p), 1280 by 720 (720p), 1920 by 1080 (1080p), 2560 by 1440 (1440p), and 3840 by 2160 (2160p)

Aspect ratio: 16:9 and 4:3 (YouTube adds pillarboxing if 4:3)

Maximum file size: 128GB (unless it’s more than 12 hours)

Maximum video length: 12 hours

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Accepted video formats: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM

Tips: YouTube encourages its users to upload videos that are “as close to the original, high-quality source format as possible.” Videos should be uploaded in their native aspect ratios and should never include letterboxing or pillarboxing bars since YouTube “automatically frames videos to ensure that they are displayed correctly, without cropping or stretching, regardless of the size of the video or player.”

YouTube provides a full list of recommended bitrates for YouTube uploads here, and a full list of supported file formats here.

YouTube video ads

There are four main types of YouTube video ads, and besides the length of the video, they all share the same specs as the YouTube video player above.

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Skippable video ads: Maximum length of 12 hours, skippable after 5 seconds

Unskippable video ads: Maximum length of 15 or 20 seconds (depending on region)

Bumper video ads: Maximum length of 6 seconds

Mid-roll Video Ad: Played mid-view, this ad only appears in content that is longer than 8 minutes. Mid-rolls can be skipped after 30 seconds.

Resource: The Complete Guide to YouTube Ads for Marketers

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YouTube Shorts specs

Recommended resolutions: 240 by 426, 360 by 640, 480 by 854, 720 by 1280, 1080 by 1920, 1440 by 2560, and 2160 by 384

Aspect ratio: 9:16

Maximum video length: 60 seconds

Accepted video formats: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM

YouTube music length: If you pull music from the YouTube library, it’s limited to 15 seconds.

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Title character limit: 100 characters

Resource: How to Make YouTube Shorts: Everything You Need to Know and How to Make Short-Form Videos that Stand Out

LinkedIn video specs

LinkedIn videos gain an average of three times the engagement of text-based posts. When video content is that effective at engaging an audience, you can be sure the algorithm will reward it.

See LinkedIn’s official video specs here.

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Aspect ratio: 1:2.4 to 2.4:1

Maximum file size: 5GB

Video length: between 3 seconds and 10 minutes

Accepted video formats: .ASF, .AVI, .FLV, .MOV, .MPEG-1, .MPEG-4, .MP4, .MKV, and .WebM

Maximum frames: 10-60fps.

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LinkedIn video ads

Landscape video resolution: 640 by 360 or 1920 by 1080

Landscape aspect ratio: 16:9

Square video resolution: 360 by 360 or 1920 by 1920

Square aspect ratio: 1:1

Vertical video resolution: 360 by 640 or 1080 by 1920

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Vertical aspect ratio: 9:16

Maximum file size for all resolutions is 200 MB

Recommended video format: .MP4

Video length: 3 seconds to 30 minutes

Maximum frames: less than 30fps

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Pinterest video specs

If you have a business account on Pinterest, you can upload advertising videos. Since your pinning audience is largely heading to the platform to discover new products, they’re receptive to advertisements. And product-related videos are proving to be popular with at least a quarter of all internet users.

By the way, if you want to create videos without having a business account, you can create Idea Pins, which feature video clips.

See Pinterest’s full spec sheets here.

Aspect ratio: 1:1 (square) or 2:3, 4:5 or 9:16 (vertical)

Maximum width video required aspect ratio: 1:1 (square) or 16.9 (widescreen)

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Maximum file size: 2 GB

Video length: from 4 seconds to 15 minutes

Accepted video formats: .MP4 and .MOV.

Character title max: 100

Character description max: 500

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Resource: Pinterest Ads: A Simple Guide for 2023

A Pinterest video ad shows one video pin in a sea of static pins

Source: Pinterest

Video sizes vary depending on the social media platform in question. Be sure to look up the recommended size and resolution of your platform before uploading your video.

The most commonly recommended minimum video bitrate is 5,000 kbps, but you should look up your platform-specific recommended bitrate.

The best aspect ratio for social media video varies based on the platform’s requirements, but they are often 16:9, 4:3, and 1:1.

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Should I use 4:5 or 9:16 for Instagram video?

Landscape aspect ratio is 16:9, and vertical aspect ratio is 4:5 for Instagram. Instagram also has a square aspect ratio of 1:1. Which one you use may depend on your content, but many marketers have found success with the square aspect ratio.

A 9:16 social media video size is typically 1080 by 1920 pixels in resolution.

The most popular video format for social media is either .MOV or .MP4.

The ideal length depends on the platform and your audience’s attention span, but we dive into the details in the blog How Long Should a Social Media Video Be? Tips for Every Network.

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With files from Nick Zarzycki and Michelle Cyca.

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