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25 Social Media KPIs You Should Be Tracking and When

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Ever wonder if your business’s social media strategy is actually helping you achieve your goals? Social media KPIs allow you to measure and prove the success of your campaigns in a reliable way.

Think of KPIs as predetermined targets to track how you’re doing. By tracking metrics like engagement, follower growth, and conversions, you get proof that your social media strategy connects with your target audience, builds brand awareness, and drives ROI for the business.

Not to mention, you’ll have an easy way to prove to your boss that your efforts are paying off.

Let’s explore the most important social media marketing KPIs, when to track each one, and what they tell you about your social media campaigns.

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Bonus: Get a free social media report template to easily track and measure performance against your KPIs.

KPI stands for key performance indicators.

Businesses use KPIs to determine performance over time, see if they’re meeting their goals, and analyze whether they need to make strategic changes.

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Social media KPIs are the metrics used to determine if a business’s social media marketing strategy is effective. Basically, they’re tracked data related to a company’s presence on individual platforms like Facebook, X (formerly Twitter), or Instagram, or across all social platforms collectively.

Chances are, your social team sets SMART social media goals. Your social media KPIs should also be SMART:

  • Specific: Be as clear as possible. For example, do you hope to increase the brand’s Facebook follower count by 500 in the next month? Do you want to increase your click-through rates by 20% by the end of the year?
  • Measurable: Will you be able to track and quantify your progress? For example, during a monthly check-in, you should be able to determine how close you are to meeting the goal.
  • Attainable: Keep it real. Set KPIs that are within an achievable scope.
  • Relevant: Make sure each social media KPI connects to the business’s larger goals.
  • Timely: What’s the timeframe for achieving this goal and determining whether success has been met? One month, six months, one year?

SMART KPIs will make it easier for you and your team to commit to your goals and consistently work towards them over time. Plus, they make reporting successes back to your boss easier. It’s easy to see the wins and the progress!

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Setting your social media KPIs should start with an overall goal. Ask yourself: what’s your end game?

For example, is the goal of your social campaigns to increase brand awareness? Drive website traffic? Or to get more conversions and sales?

Once you decide on a main goal, it’s time to break that down into individual KPIs. For example, if your end game is to drive website traffic, then one of your KPIs might be the number of clicks each post drives from social media to your site.

Remember: No company’s business goals are set in stone—that means the social media KPIs you set should also be able to change over time as the overarching business goals change.

To set and monitor effective social media marketing KPIs, follow these tips.

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1. State the KPI’s objective

Make it clear how tracking the KPI will help the company reach a specific business goal. Think beyond numbers and data. How do the metrics you’re tracking support the business and play into the larger, carefully designed strategy?

2. Name your KPI

Now that you know how your KPI is supposed to support your business goals, decide on a metric that will help you measure if you’re on track.

For example, if your business is focused on growth and you want to build brand awareness on social media, you might want to make Facebook impressions one of your KPIs.

When you settle on a metric, make your KPI specific (or SMART) by adding a value and a timeline to it.

3. Share the KPI

Now that you’ve decided on an important KPI, don’t keep it to yourself. Communicate these KPIs with your team, your boss, and any other stakeholders who should stay up to date with your strategy. This will help you set expectations and make sure everyone is aligned on what you’re measuring and why.

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4. Analyze your current performance

If measuring social media KPIs is new to your team, make sure you collect benchmark data. That way, you can compare changes over time and know growth when you see it—and prove to your boss that your strategy is working!

And, speaking of benchmarks…

5. Understand industry benchmarks

To set realistic goals, you need to understand what success looks like for social accounts similar to yours.

With Hootsuite’s social media benchmarking, you can find out how others in your industry are doing on social and compare your results with just a few clicks.

To get industry benchmarks, follow these steps:

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  1. Sign in to your Hootsuite dashboard and head to Analytics.
  2. In the menu on the left side of the screen, find Benchmarking and click Industry.
  3. Pick an industry that best describes your business.
See also  17 Tips for Writing Effective YouTube Descriptions [Free Tool]

industry categories in hootsuite analytics benchmarking tool

That’s it! Now you can see how your results compare to average performance stats within your industry. You can set up custom timeframes, switch between social networks—Instagram, Facebook, X (formerly Twitter), LinkedIn, and TikTok—and look up benchmarks for the following social media metrics:

  • Profile impressions
  • Profile reach
  • Followers
  • Audience growth rate
  • Engagement rate
  • Video plays
  • Posting frequency
  • Clicks
  • Shares

… and more.

graph showing engagement over time in hootsuite analytics

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You can also get even more granular and compare your performance to specific competitors rather than your industry as a whole. Track up to 20 competitors per network and get a clear view of your strengths and weaknesses—plus actionable insights on the top posts, hashtags, and content formats in your niche.

Follow these 4 simple steps to track competitors with Hootsuite:

  1. Sign in to your Hootsuite account and pick Analytics from the left side of the dashboard.
  2. Then, click on Competitive analysis in the Benchmarking section.
  3. At the top of the page, use the dropdown list of your social profiles to select the one you want to compare to competitors.
  4. Then, pick the competitors you want to measure your performance against. To do that, go into the second dropdown list and check the boxes next to the competitors you want to view. To add competitors, click Manage competitors at the bottom of the dropdown box.

competitive analysis dropdown menu in hootsuite analytics

Then, type the name of a competitor into the search bar and select the correct profile from the dropdown list. Depending on your Hootsuite plan, you can add between 2 and 20 social media accounts per network (Facebook, Instagram, and X, f.k.a Twitter) to your watchlist.

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list of hootsuite competitors shown in hootsuite analytics

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And that’s it! Now you can browse several competitive reports, and see how you stack up against specific players in your industry.

6. Define your cadence

Are you tracking your KPIs weekly? Monthly? Bimonthly? Decide on a pattern that will help you clearly see growth patterns and developments, and react quickly when things aren’t working great.

7. Review the KPI

Schedule time — perhaps once or twice a year — for a bigger review of your KPIs. Are they still relevant? Are they still helping you meet company goals? Should changes be made?

Remember: why and how you set social media KPIs could change as the business changes.

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Narrowing down your social media KPIs can be tough. There are KPIs for reach, engagement, and conversions. Not to mention, KPIs for each platform: Facebook, Instagram, X (f.k.a. Twitter), YouTube, TikTok and so on.

To make sure you’re tracking the right metrics, start with the basics. Here’s a quick overview of some social media KPI examples you need to know when measuring social media success.

Reach KPIs

Reach KPIs measure how many users come across your social media channels. These users might only interact with the channel passively—reach and engagement are two different things.

Think of reach as a quantity measurement—reach data demonstrates your existing and potential audience, growth over time, and brand awareness.

Impressions

This is the number of times your post was visible in someone’s feed or timeline. This doesn’t necessarily mean the person who viewed the post noticed it or read it.

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Follower count

The number of followers your social channel has at a set time.

Audience growth rate

You want to make sure you’re gaining followers, not losing them. Audience growth rate demonstrates how your follower count is changing over time.

Here’s a simple formula for tracking it:

audience growth rate calculation shown in branded hootsuite graphic

Reach

This is how many people have seen a post since it went live. Reach changes depending on when your audience is online and how good your content is. It gives you an idea of what your audience finds valuable and interesting.

Here’s how to calculate it:

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post reach percentage calculation shown in branded hootsuite graphic

Potential reach

This measures the number of people who could see a post during a reporting period. Put another way, if one of your followers shared your post with their network, between 2% and 5% of their followers would factor into the post’s potential reach.

Here’s how to calculate potential reach:

potential reach calculation shown in branded hootsuite graphic

Social share of voice

This metric tracks how many people mentioned your brand, compared to the number of people mentioning your competitors. Simply, it shows how relevant your brand is within your industry. You can use a social listening tool like Hootsuite to measure your own and your competitors’ mentions during a specific timeframe.

Here’s how to calculate social share of voice:

social share of voice (SSoV) calculation shown in branded hootsuite graphic

Website traffic

Web traffic is another great KPI for social media managers to track. It shows how many people visit your website from your social media platforms.

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Here’s how to calculate website traffic using Google Analytics:

  1. Sign into Google Analytics and click Reports in the left-hand menu.
  2. Then, select Aquisition from the dropdown list.
  3. Choose Traffic Acquisition or User Acquisition and look at Organic Social. This will tell you how much of your website traffic is coming in through your social channels.
  4. Finally, switch to a different date range (monthly, quarterly) to compare performance against previous periods.

graphs and data from google analytics showing how social media drives traffic to website

Hootsuite Enterprise users can use Hootsuite Advanced Analytics to connect Google or Adobe Analytics with social data and more easily track website traffic from social posts.

See also  2023 Social Media Benchmarks + How to Use Them in Marketing

Social media engagement KPIs

KPIs for social media engagement measure the quality of the interactions with your social followers. They show you whether your audience is connecting with what you have to say and is willing to interact with your brand.

Here are a few you should keep an eye on.

Likes

The number of times followers interact with a social post by clicking the Like button within a given social media platform.

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twitter post with arrow showing where likes can be found

Comments

The number of times your followers comment on your posts.

Remember: comments can have a positive or negative sentiment, so a high number of comments isn’t always a good thing!

instagram post from the national portrait gallery showing 122 comments

Clicks

Clicks measure how many times a user has clicked the link you’re using in your post. It helps track not only reach but how people are engaging with content beyond the social platform.

Those using the Ow.ly URL shortener can track clicks directly in Hootsuite Impact, without setting up additional tracking.

Using Hootsuite Analytics, you can also track page clicks, post link clicks, and website clocks on platforms like Facebook, Pinterest, Instagram, and X (Twitter).

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click metrics shown in hootsuite analytics

Shares

Share count indicates how many times your post has been shared from one platform to another. This is a great measure of how engaging and viral your content is.

Shares may be called different things on different platforms. For example, Pinterest calls them Saves, while Meta platforms use Share, but also have a Save icon for content you want to look at later.

It’s important to note that shares might not be a direct measurement of success, since the number of shares doesn’t necessarily tell you if people like or don’t like what they see. However, it still provides a good indication of whether people are passionate enough to spread the word.

Use Hootsuite’s social media analytics tools to track shares over time, and see if your posts are becoming more or less popular.

various share metrics shown in hootsuite analytics, for platforms like tiktok, twitter, and youtube

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Mentions

Mentions indicate when your brand is tagged on a social platform. This might happen in a post, in the comment section, in a Story, or even in a profile bio. It means someone is actively showing their support for your brand and can be a great way to build relationships with social followers.

twitter post with Granta Books mentioned in copy

Applause rate

Applause rate tracks only positive interactions or approval interactions. This includes likes, saves, retweets, favoriting a post, etc.

Here’s how to calculate applause rate:

applause rate calculation shown in branded hootsuite graphic

Average engagement rate

This metric divides all the engagement a post receives — including likes, comments, saves and favorites — by the total number of followers on your social channel. It shows how engaging, on average, your piece of content was.

Here’s how to calculate it:

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average engagement rate calculation shown in branded hootsuite graphic

Bad at brain math? Use this handy engagement rate calculator.

Engagement rate calculator

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Amplification rate

This is the rate of your followers who are sharing your content with their own followers. This metric could include everything from shares and retweets (re-Xs?), to repins and posts. Basically, a high amplification rate shows that your followers want to be associated with your brand.

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Here’s how to calculate it:

amplification rate calculation shown in branded hootsuite graphic

Conversion KPIs

Conversion metrics reflect how effective your social media strategy is and whether it’s leading to actionable outcomes.

Keep an eye on these as you move forward.

Conversion rate

This is the number of users who perform the actions outlined in your social media CTA (visit your website or landing page, subscribe to a mailing list, make a purchase, etc.) compared to the total number of clicks on that given post.

A high conversion rate shows that your social media post delivered something valuable to your audience that made them act!

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Here’s how to calculate it:

conversion rate calculation shown in branded hootsuite graphic

Click-through rate (CTR)

CTR is the percentage of people who viewed your post and clicked on the CTA (call to action) it included. This provides insight into whether your content captures your audience’s attention and inspires them to act.

Here’s how to calculate it:

click through rate calculation shown in branded hootsuite graphic

Bounce rate

Not everyone who clicks on your social media links will follow through, reading the full article you shared or completing a purchase. Bounce rate is the percentage of visitors who clicked on a link in your social post, but then quickly left that page without taking any action. You want this to be low—it signals your content isn’t all that engaging, or the user experience you provided was less than perfect.

Cost per click (CPC)

CPC is the amount you pay social media platforms like Facebook, Twitter or Instagram per individual click on your sponsored social media post. Track this to see if the amount you’re spending is a worthwhile investment.

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Here’s how to calculate it:

cost per click calculation shown in branded hootsuite graphic

Cost per thousand impressions (CPM)

This is the amount you pay every time 1,000 people scroll past your sponsored social media post.

Here’s how to calculate it:

cost per thousand impressions calculation shown in branded hootsuite graphic

Revenue

Revenue shows how much money you’ve made through your social media platform. This could be from direct sales, or website clicks that convert into purchases.

You can find this number in Google Analytics or by looking at your shop analytics, depending on whether your network offers e-commerce transactions directly on the platform.

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Customer satisfaction KPIs

Customer satisfaction KPIs are tracked to see how social media users think and feel about your brand. The sentiment of their interactions with your brand online is direct feedback for your business.

See also  Social Shopping: How to Sell Products Directly on Social Media

Try tracking these ones.

Customer testimonials

Reviews typed up by your customers and posted to social channels like Google My Business or Facebook reviews clearly demonstrate how customers feel about an experience or product. Star ratings also provides a good snapshot of how customers feel about your business.

rain or shine ice cream google my business reviews

Customer satisfaction score (CSAT)

This metric shows how happy your followers are with your brand’s products or services.

You could collect this data through an X (f.k.a. Twitter) poll or Facebook survey, for example, asking one simple question: How would you describe your overall satisfaction with this product?

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Depending on how you set up your poll, respondents would rate their satisfaction either numerically (e.g. on a scale from 1 to 10) or through descriptors like poor, average, or excellent.

Customer satisfaction score (CSat) calculation shown in branded hootsuite graphic

Net promoter score (NPS)

Your net promoter score measures your followers’ brand loyalty. Using a poll or survey on your brand’s social channels, ask one question: How likely would you be to recommend this product to a friend?

Give respondents the chance to answer using a numerical scale or through descriptors like unlikely, likely, or very likely.

Net promoter score (NPS) calculation shown in branded hootsuite graphic

Customer lifetime value (CLV)

Customer lifetime value refers to the total amount of money that a customer will spend on your product or service over their entire lifetime as a customer. The higher the CLV, the more likely it is that customers will return and make further purchases.

Here’s how to calculate CLV:

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CLV = Average purchase value x Average purchase frequency x Average customer lifespan

Now that you know what to measure, let’s look at how to track social media KPIs.

Native solutions

Tracking social media marketing KPIs natively—meaning, using the built-in analytics features of individual social media platforms—is one option. They’re free, easy to use, and can be a good option for social media managers who are only tracking KPIs for one or two social accounts.

Social media managers can track KPIs using Instagram Insights, Facebook Insights, X (Twitter) Analytics, LinkedIn Analytics, YouTube Analytics, etc. All major social media platforms offer basic solutions for tracking social media performance.

graph showing facebook analytics in meta business suite tool

Keep in mind, however, that native solutions are limited to tracking metrics for one platform. This makes it difficult to compare and analyze data over multiple networks at once. All-in-one tools like Hootsuite Analytics will give you a more complete picture of your progress.

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Custom reports

Custom reports involve compiling social media KPIs into a single easy-to-read document for your team and your supervisors.

To create one, manually input the data you collected across your brand’s different social channels into one document. Make it visual and digestible. Be sure to include graphs, charts, and examples to demonstrate how your work is meeting the brand’s business goals and affecting the bottom line.

Interested in creating custom reports? You can download our template here.

Hootsuite

If your brand’s social media strategy involves managing multiple accounts on numerous platforms, using a social media management platform to track your KPIs will make your job easier.

Tools like Hootsuite make collecting, crunching, and sharing data both efficient and effective. Hootsuite tracks performance analytics for all of your social channels and organizes the data into comprehensive analytics reports for you.

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social media performance data shown in hootsuite analytics report

Hootsuite’s analytics reports are fully customizable collections of data that showcase the data you need. You can create reports for individual social accounts or for all the social platforms your brand uses.

hootsuite insights graphs and pie charts

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The interface is interactive—it doesn’t require any manual data input, you can simply drag and drop all of the elements to arrange a unique report that will work for your needs.

It’s difficult to pinpoint just one KPI as the most important, since different businesses and social media strategies have different objectives. That said, engagement KPIs are probably the most important metric in 2023 for understanding how your content is performing and being received by followers.

Engagement includes likes, comments, shares, retweets, repins, collaborative posts, and mentions, and is an indication of how well your content resonates with followers. It’s also an important factor in social media algorithms, so tracking engagement can help you tweak your content strategy to maximize reach.

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Tracking website clicks, non-revenue conversions, and customer lifetime value all have a place in understanding the success of your social media campaigns as well.

The key to being a KPI social media specialist will be to find the combination of KPIs that best serves your business’s objectives. From there, regularly monitor each KPI to ensure that your social media strategy stays on track.

Use Hootsuite to do all your social media reporting from a single dashboard. Choose what to track, get compelling visuals, and easily share reports with stakeholders. Try it free today.

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All your social media analytics in one place. Use Hootsuite to see what’s working and where to improve performance.

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How To Save Tons of Time With Instagram Auto Reply

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Responding to messages quickly is a huge part of social media customer service—and it’s no different whether you’re dealing with messages on Facebook, Twitter, LinkedIn, or Instagram. Luckily, Instagram has an easy-to-use option that can cut down on your team’s time responding to questions.

With Instagram auto reply, you can easily set auto-responses to common questions and messages. This feature cuts down on the time your social media support team needs to spend monitoring and replying to customers.

In this article, we’ll talk more about the Instagram auto reply feature, how it can be used, and a few message examples for inspiration.

Bonus: Get a free, easy-to-use Customer Service Report Template that helps you track and calculate your monthly customer service efforts all in one place.

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What is Instagram auto reply?

Instagram auto reply is a feature available in your Instagram message settings that allows you to send automatic responses to frequently asked questions.

For example, if you regularly get a question like, “Do you offer free shipping?” your team can set up an auto reply that will answer the question instantly rather than forcing the customer to wait for a real person to respond.

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There are a few different ways you can do this:

  • Instagram tools: Set automatic responses for frequently asked questions or craft canned messages that your team can easily send out via Instagram DM.
  • Meta Business Suite: Set up messaging automations for both Instagram and Facebook.
  • Third-party inboxes: Use tools like Hootsuite Inbox to easily monitor and manage your Instagram direct messages and comments.

Learn more about how a social inbox like Hootsuite’s can help streamline your social media communication in this video:

There are several ways to take advantage of Instagram’s auto reply feature. Here are just a few types of automated responses you might consider setting up:

  • Welcome messages
  • Away messages
  • Frequently asked questions
  • Share contact information
  • Share business hours of operation
  • Provide shipment and payment details
  • Offer discounts
  • Explain wholesale pricing information
  • Tell customers how to handle issues with their orders
  • Share links to additional resources

Pros and cons of using Instagram auto reply

So why use Instagram auto reply? Is it the best option for creating automated responses and freeing up your team’s time? As always, it depends on your needs.

Let’s cover some basic pros and cons to help you decide.

Pros

  • Make a good impression. Instagram shows your followers how quick your team is to respond. A faster response time is a better look for your business.
  • Answer questions before they’re asked. Create an auto-responder that gives your customers a clear idea of when they can expect to hear from a real person—unless your auto replies can give their answer immediately.
  • Save your team time. Stop writing the same reply over and over again. Automated messages give your team more time for escalated messages and other customer support issues.
  • Never miss a message. You don’t have to worry about time zones when you enlist auto reply. Even when your team isn’t working, customers can get answers as soon as they send a message.
See also  What is Lemon8? TikTok’s Sister App Explained

Cons

  • Only for Instagram and Facebook. Instagram/Meta’s built-in features only work for these two platforms. You’ll have to enlist the help of external tools for other social media platforms—don’t worry, we’ve got more on that below.
  • You have to connect your Facebook and Instagram pages. In order to access some of the more advanced tools, you must use Meta Business Suite, so you’ll have to connect your Facebook and Instagram pages.

Reduce response time (and your workload)

Manage all your messages stress-free with easy routing, saved replies, and friendly chatbots. Try Hootsuite’s Inbox today.

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Book a Demo

15 Instagram auto reply message examples

Not sure what types of auto replies to set for your Instagram messages? Here are 15 examples to help inspire you.

Welcome message

Send one of these options to all new incoming Instagram DMs whenever your team is unavailable for a quick response:

  • Thank you for getting in touch! Our team is available from 10am-3pm CT. We’ll get back to you within those hours!
  • Hey there—thanks for reaching out! Your message is important to us. Someone on our team will get back to you within the next 12 hours.
  • Sorry we missed you! Our team is currently unavailable, but we’ll be back around 8am GMT.

Basic business information

Use one of these when someone messages you on Instagram to ask about hours of operation or contact information:

  • Our hours of operation are 11am-11pm ET Monday through Saturday.
  • To get in touch with a representative directly, please give us a call at [###-###-####].
  • To learn more or request a demo, email us at sales@company.com.
  • Our offices are located at 1234 Business Street.

Frequently asked questions

Here are a few common questions and answers you might want to incorporate into your Instagram auto replies.

How long does shipping take?

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  • You can expect your items to arrive within 3-5 business days of your order.

How can I cancel my plan?

  • To cancel, go to the “Account” section of your dashboard and find the “Cancel plan” button.
  • We’re sad to see you go! To cancel, please call one of our representatives directly at [###-###-####] or send an email to cancellations@company.com

Do you offer any discounts?

  • We love that you asked! Use promo code INSTA for 10% off your purchase.
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What services do you offer?

  • We offer accounting services for small businesses.

How much do your services cost?

  • We work on a monthly retainer basis. Packages start at $1,000/month and go up to $15,000+ depending on your needs.

Are you taking new patients?

  • Yes, please head to our website to fill out the form for new patients.
  • Unfortunately, our therapists are fully booked at the moment. Please check back next quarter to see if any spots have opened up.

There are two ways to set up auto replies on Instagram. The first is pretty easy—do so right inside the Instagram app. The second involves digging into the Automations option in Meta Business Suite.

We’ll walk you through each process.

How to set up auto replies via the Instagram app

First, open the Instagram app. Tap the messages icon in the top right corner of the home feed. Then, tap on the ellipses in the top right corner of your messages dashboard and select Tools.

Select Tools in the top right corner of your messages dashboard.

Here, you can set either saved replies (canned responses your team can tap on to send manually) or auto replies for frequently asked questions.

The Tools section of Instagram settings include response suggestions, saved replies, frequently asked questions, and message controls

Tap on Frequently asked questions to access the auto reply feature. Instagram will typically include a few starter questions. You can customize these or use them as is—just add answers.

Add as many questions as you want. You can even show these questions in chat, so customers who want to message you have options to choose from.

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How to set up auto replies in Meta Business Suite

If you have your Facebook Business Page set up and optimized and your Instagram business profile connected, you can use Meta Business Suite to create automations like this.

First, head over to your Facebook Business Page, then click on Meta Business Suite in the left-hand sidebar.

The back end of Facebook/Meta Business Suite

You’ll then be taken to the Meta Business Suite dashboard. From here, click on Inbox in the right-hand sidebar.

The left hand sidebar of Meta Business Suite shows Inbox (among other options)

This inbox section will hold all messages and comments from Facebook, Instagram, and WhatsApp. If you’re looking for a single place to manage these, Business Suite is a great place to do so. The biggest downfall is that those are the only platforms you can monitor here (more on that later).

To set up your auto-reply messages, click the atom icon to access Automations.

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The automations option is highlighted in the top right of the Inbox screen

Here, you can set up a number of automations relating to your direct messages across all of Meta’s platforms. If you haven’t previously set up Frequently asked questions, it will appear as one of the Suggested for you options. Click on it to get started.

The Inbox Automations menu shows suggested options, including Instant Replies and Away Messages

Select your Instagram account from the list of places you want to turn this automation on. Then, start adding questions. You can preview them in the left-hand sidebar.

See also  What is Social CRM: Top Tips and Tools

The edit automation screen in Meta Business Suite allows you to write your own text for an Instagram auto reply

Once you’re done, click Save changes and toggle this automation into the On position. And voila! You’ve got your frequently asked questions set up.

Other automations you can create are:

  • Away messages
  • Instant replies
  • Follow ups

How to auto-respond to messages and comments on Facebook, Instagram, X, and LinkedIn

We mentioned that Meta Business Suite is great for managing your messages and comments on Facebook and Instagram. But if your brand uses other platforms, like X (formerly known as Twitter) and LinkedIn, you’ll need additional support.

Good news—you’re in luck! With Hootsuite’s Social Inbox, your entire social media and customer support team can monitor, manage, and respond to messages across all social media platforms in one space.

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Hootsuite Inbox

You can store information about various customers so you never start a new interaction as strangers, helping customers feel seen and valued. Assign messages and interactions to certain team members so the most-equipped person can handle each specific issue.

Use Hootsuite Inbox as your social media help desk, resolving messages as soon as they’ve been responded to and keeping notes on customer issues.

Hootsuite Inbox

Create auto-responders for every social media platform you manage with Hootsuite.

Book a free Hootsuite demo and try Inbox today

Why should you use Instagram auto reply?

Instagram auto reply is a great way to minimize wait time for frequently asked questions. If you know common questions your audience has, and there’s a set answer you can provide, set it as an auto-response.

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This saves your team time and ensures your Instagram followers don’t have to wait for a response.

How do you turn Instagram auto reply off?

There’s no quick on-off toggle for Instagram auto reply. Instead, you’ll have to go into your Instagram messaging tools and remove any frequently asked question responses you’ve input.

What is a saved reply on Instagram?

A saved reply is a similar tool to auto replies. Instead of sending instantaneously, though, saved replies are simply stored in your Instagram messaging settings for your team to manually send out. This works if the question someone asks has different answers depending on the time of year. You can save replies for a quick response, but you don’t want to have the response be automatic.

Keep your customers happy with faster message responses, thanks to Hootsuite. Respond to questions and complaints, create tickets from social conversations, and work with chatbots all from one dashboard. See it in action.

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Instagram Emoji Guide: Meanings, Reactions, Ideas

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Ever seen an Instagram emoji fail IRL? Maybe your grandma used an eggplant emoji in a… compromising place. Or, your uncle was trying to be funny and added the poop emoji to his bio.

Yikes.

Whatever the case, emoji etiquette exists. Understanding the meaning and placement of emojis is essential to avoiding terrible, embarrassing communication mistakes.

Here’s everything you need to know about Instagram emoji meanings.

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BONUS: Want to learn more ways to wow your fans on social? Check out our article on secret TikTok emojis.

Craft perfect posts in seconds

OwlyWriter AI instantly generates captions and content ideas for every social media network. It’s seriously easy.

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Instagram emoji translator

Pro tip: if you’re stuck with emoji translation, we’ve got the perfect tool for you. Hootsuite’s emoji translator is free to use and will help you crack the code on any emoji string.

Not only does the translator break down each pictogram’s meaning, but it also details how viewers typically react to the combo. Super helpful if you don’t want to send an unintended message!

Please note: This tool may display inaccurate or offensive material that doesn’t represent Hootsuite’s views. You’re solely responsible for use of any content generated using this tool, including its compliance with applicable laws and third-party rights.

What are Instagram emoji?

Instagram emoji are pictograms, icons, or small images used to express an emotion, idea, or feeling. Some emoji are universal (most people know that the heart symbol means love), while others have their own unique interpretations based on regional culture and language.

Popular emoji symbols include:

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  • Smiley face
  • Sad face
  • Clapping hands
  • Thumbs-up
  • Heart
  • Fire

There are literally thousands of emoji characters available on Instagram—from dragons and lizards, people exercising, and even ice cream cones. You can find Instagram emojis in two places: your native Instagram app and the world of third-party keyboard extensions.

What are Instagram reactions?

Instagram reactions are a way to quickly express your feelings without typing out a response. For example, if someone posts a funny meme, you can tap the laughing face emoji reaction instead of typing out “lol” or “haha.”

Instagram reactions are generally used as a reply to Instagram Stories and Instagram direct messages.

When watching a Story, click on the Send a message box to reply. You’ll then see a pop-up of six popular emoji to choose from.

instagram emoji reactions shown in instagram story reply

You can also choose your own emoji by clicking on the small smiley face icon on your keyboard.

various instagram emojis including laughing face and heart, shown in phone keyboard

To use Instagram emoji reactions for direct messages, hold your finger down on the sent message, and a list of emoji will pop up. Choose from this list, or click the plus button to use your own emoji.

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instagram emoji shown in direct message

Where can you use Instagram emoji

You can use Instagram emoji in comments, captions, direct messages, as replies to Stories, and even in your Instagram bio. Basically, anywhere that allows for text input.

When you’re in a comment thread or writing a caption, a list of your most-used emojis will appear at the top of your reply.

instagram emoji shown at top of comment reply

If you want more, tap the smiley face icon to access Instagram emojis. If you’ve recently used an emoji, it will usually appear at the top of the list so you can easily select it again.

See also  What is Social CRM: Top Tips and Tools

Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.

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instagram emoji shown in comment reply box

Stuck at home thinking, “Why can’t I react to Instagram messages with emojis?” No worries. You may need to update your messaging app. Follow Instagram’s easy how-to here.

How to change your emoji reaction

Wondering how to react with emoji on Instagram? There are six default Instagram emoji reactions:

  • Crying face
  • Wow face
  • Heart eyes
  • Laughing face
  • Clapping hands
  • Fire

If you use custom emoji, they will show up in your reactions, allowing you to choose from a larger selection.

To choose a custom emoji, tap the smiley face icon on your mobile keyboard. Scroll through the list of options and tap to select the emoji you want. Once selected, it will appear in your reaction selection.

BONUS: Check out our full list of Snapchat emoji to snazz up your snaps.

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Instagram reaction meanings

To avoid any potential misinterpretations, it’s important to remember the meanings behind Instagram reactions.

Here’s what each emoji reaction stands for:

  • Crying face (😢) = Sadness, disappointment
  • Wow face (😮) = Surprised or amazed
  • Heart eyes (😍) = Love or admiration
  • Laughing face (😂) = Funny or humorous
  • Clapping hands (👏) = Encouragement or applause
  • Fire (🔥) = Approval or agreement

Remember, the reactions you use should be appropriate for the context. For example, don’t express sadness at a funny meme. Similarly, don’t use a fire emoji to comment on your teacher’s vacation beach photo.

Popular Instagram emoji meanings

Tired of deciphering the meanings of emoji for Instagram? Here’s a quick reference sheet to keep on file.

  • Thumbs up (👍) = Positive sentiment.
  • Thinking face (🤔) = Curiosity, pondering ideas.
  • Laughing with tears (😂) = Something is so funny you’re crying.
  • Red heart (❤️) = Love, affection.
  • Puke face (🤢) = Disgust or disapproval.
  • Skull (💀) = Death, danger, or something is so funny you died.
  • Hot face (🥵) = Passion or admiration.
  • Smirk face (😏) = Flirting, teasing.
  • Poop (💩) = Joking around.
  • Party popper (🎉) = Celebration.
  • Cat (😸) = Cuteness or someone acting like a cat.
  • Drooling face (🤤) = Desperation, wanting something badly.
  • Nail polish (💅) = Girl power.
  • Sunglasses (😎) = Coolness, acknowledgement of a job well done.
  • Eyes (👀) = Watching or paying attention.
  • See-no-evil monkey (🙈) = Embarrassment or hiding something.
  • Money bag (💰) = Wealth, success, or materialistic desires.
  • Smiling devil face (😈) = Naughtiness or reckless behavior.
  • Hugging face (🤗) = Appreciation, affection.
  • Wink (😉) = Flirting or playful teasing.
  • Silly face (🤪) = Fun or being goofy.
  • Nerd face (🤓) = Intelligence, nerdiness.
  • Confused face (😕) = Bewilderment or uncertainty.
  • Money mouth (🤑) = Greed or wealth.
  • Handshake (🤝) = Agreement, making a deal.
  • Fist bump (👊) = Support or agreement.
  • Woman dancing (💃) = Joy or celebration.
  • Man dancing (🕺) = Letting loose, having fun.
  • Tropical island (🏝️) = Relaxation or vacation.
  • Plane (✈️) = An upcoming journey.
  • Rainbow (🌈) = Optimism, happiness, pride.
  • Globe (🌎) = Unity, the world coming together.
  • Praying hands (🙏) = Asking for blessings or help.
  • Rocketship (🚀) = A great success or achievement.
  • Disco ball (🪩) = Partying or having a good time.
  • Peace sign (✌️) = Affirmative, agreement, or a sign of peace.
  • Heart (💖) = Love, care, and affection.
  • Cat with heart eyes (😻) = Happiness due to love.
  • Birthday cake (🎂) = A celebration of life.
  • Star (⭐️) = Stardom, achieving greatness.
  • Four-leaf clover (🍀) = Luck or fortune.
  • Sparkles (✨) = Magic, beauty, and awe.
  • Trophy (🏆) = Accomplishment or success.
  • Shooting star (🌠) = Wishes coming true.
  • Lightning bolt (⚡️) = Power, energy, and excitement.
See also  Experiment: What Reels Caption Length Gets the Best Engagement?

Looking for fun emoji to use on Discord? Check out our full list of Discord emoji, complete with customizations and tricks.

Instagram emoji caption ideas

If you want to get creative with your Instagram bio, here are a few cute emojis for Instagram bios:

  • Chasing dreams and sunshine. ☁️🌈
  • On a seafood diet: I see food and I eat it! 🍣🍕🍔🍰
  • Life’s a game 🎮, and I’m the master of figuring out the rules as I go 🤷‍♀️.
  • Bringing a little sparkle wherever I go. ✨
  • Hoping for a year where all my socks find their soulmates. 🧦❤️🔍
  • Sunkissed and heart full of joy. 🌞❤️
  • Nature doesn’t hurry, yet everything is accomplished. 🌲🕰️🌳
  • Collecting memories like seashells. 🐚📸
  • Plotting world domination 🌍, one project 📁 at a time.
  • Life’s a blend of chaos ⚡, caffeine ☕, and a pinch of serendipity ✨.
  • Lost in the pages of a good book and a happy heart. 📚❤️
  • Radiating good energy, one smile at a time. 🌟😊
  • Exploring new places with a skip in my step. 🗺️💃
  • Happiness blooms from within. 🌻🌱
  • Living life unapologetically and loving it. 🌟💖
  • Sunset state of mind. 🌅🧡🌴
  • Embracing adulting like… wait, how do you adult again? 🤷‍♀️👩‍💼
  • I take mirror selfies because my reflection understands me. 🤳👯‍♀️🪞
  • Wearing my invisible crown and ruling the day. 👑💁‍♀️🌟
  • Professional napper and aspiring world traveler. 💤✈️😴
  • Dressed to impress 💃, ready to conquer deadlines 📊 and dance floors 🕺.
  • Spreading positivity like glitter – it gets everywhere! ✨😄💫
  • Slaying the day one caffeine molecule at a time. ☕⚡️👊
  • Living that “I’m not a morning person” stereotype proudly. 🌅☕😴
  • Exploring the world, one food coma at a time. 🌍🍔🍟🍦
  • Absolutely loving the sunshine on my face. ☀️
  • Embracing the little moments that make life big. 🌟
  • Laughing at my own jokes like… 😂
  • Dancing through life’s ups and downs. 💃🕺
  • Finding joy in the simplest things. 🌼
  • Balancing dreams 💭, goals 🎯, and the occasional pizza slice 🍕.
  • Hiking trails and chasing sunsets – that’s my kind of therapy. 🥾🌅🏞️
  • Adventures and smiles, that’s my kind of therapy. 🌄
  • Savoring the sweetness of today. 🍭
  • Life’s a puzzle 🧩, and I’m collecting moments 📸 to complete the picture
  • Living life with a little bit of sugar, spice, and everything fried. 🍔🍟🍦
  • Spreading positivity like confetti. 🎉
  • Collecting memories around the world, one destination at a time. 📸❤️

    Life’s too short for a boring adventure. Let’s get lost! 🌟🌍
  • Living in a world of filters, but my personality is 100% real! 😂📸🙌
  • Lost in a world of good vibes. 🌈
  • Living for the moments that steal my smile. 💖
  • City lights and late nights. 🌆🌙 Chasing waves and dreams. 🌊🌌
  • Living life in full bloom. 🌸🌼
  • In a world full of trends, be a classic. 👗👓
  • Sweatpants enthusiast with a PhD in Netflix. 📺👖🍕
  • Taking each day one cup of coffee at a time. ☕❤️
  • Exploring art, one brushstroke at a time. 🎨🖌️
  • Adventures are calling, and I must go. 🌄🌍
  • Counting memories, not calories, on this vacation. 🏖️🍕📸
  • Finding joy in the rhythm of everyday life. 🎶😊
  • Living life like a work of art in progress. 🎨🌟
  • Weekend warrior on a quest for relaxation. 🌴🌴
  • Capturing moments that make my heart skip a beat. 💓📷
  • Trying to adult, but my snacks keep distracting me. 🍕📚🤔
  • Chasing goals and catching smiles along the way. 🏃‍♀️😄
  • I’m not procrastinating, I’m just giving my ideas time to marinate. 🤔🍳🧠
  • Flipping my hair and conquering the day. 💁‍♀️💪
  • Exploring the great outdoors and my own backyard. 🏞️🏡
  • Celebrating life’s beautiful mess one day at a time. 🎉🤹‍♀️
  • Making my own sunshine because I can’t find the remote. ☀️📺🤷‍♂️
  • Happiness is homemade, and I’m the chef. 🍳👩‍🍳
  • When life gives you lemons, add tequila and have a party! 🍋🍹🎉
  • Living life like a perpetual DIY project – mostly Pinterest fails. 🛠️📌😅
  • The only drama I enjoy is in my lashes. 👁️‍🗨️😂
  • Current status: Coffee in one hand, confidence in the other. ☕🙌
  • Facing challenges with the determination of a honey badger 🦡 – fearless and a little bit sassy 💁‍♀️.
  • My bed and I have the perfect relationship – we’re always in a good sleepover. 🛏️💤😴
  • I’m not arguing, I’m just explaining why I’m right. 💁‍♀️🗣️🤣
  • Taking life one cup of coffee at a time, with a splash of sarcasm. ☕️🙃
  • “Adulting” was a typo, and I’ve been trying to “adult” ever since. 🤦‍♀️👶👩‍🍳
  • When in doubt, add more glitter. And then some more. ✨✨✨
  • Living life like it’s a marathon, but I’m definitely built for sprinting. 🏃‍♀️🍕😅
  • Behind every great person is a pile of laundry they’ve been avoiding. 🧺🤷‍♂️👑
  • I put the “elusive” in exercise. 🏋️‍♀️🤷‍♀️😆
  • My superpower? Turning pizza into energy. 🍕⚡️🦸‍♀️
  • If I were a superhero, my power would be finding the last piece of chocolate. 🍫🦸‍♀️
  • My horoscope said I should do something crazy today. So I wore mismatched socks. ♒🧦😜
  • I’m not clumsy, I’m just participating in the floor’s obstacle course. 🤸‍♀️🤦‍♂️😂
  • Too glam to give a damn, but not too glam to eat leftovers. 💅🍛😉
  • When life gives you lemons, trade them for coffee. ☕🍋🤝
  • My life is basically a series of unfinished DIY projects. 🛠️🙈🤷‍♀️
  • Life update: Still using “adulting” as a verb, still unsure how to do it properly. 🤷‍♀️👩‍💼📆
  • I’m not lazy, I’m in energy-saving mode. 🛌💤💡
  • Currently taking applications for a personal chef, laundry fairy, and motivation guru. Any takers? 🍝🧚‍♂️🧘‍♀️
  • Life’s a rollercoaster, and I’m the one screaming in the front seat. 🎢🙀🤪
  • I run on caffeine, chaos, and a dash of lipstick. ☕💄🌀
  • Wander often, wonder always. 🚶‍♀️🌍🤔
  • Trading WiFi for wide-open spaces and unforgettable moments. 📶🏞️📸
  • Counting down ⏳ to Friday like it’s a rocket launch 🚀 to the weekend.
  • Juggling tasks like a circus performer 🎪 – except with more coffee ☕ and fewer acrobatics 🤹‍♀️.
See also  2023 Social Media Image Sizes for All Networks [CHEATSHEET]

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Easily create, analyze, and schedule Instagram posts, Stories, and Reels with Hootsuite. Save time and get results.

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How to Schedule Tweets [3 Methods + Bonus Tips]

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Scheduling Tweets (Xeets?) can be a game-changer for your brand.

It’s hard enough coming up with witty one-liners, hot takes on current events, or smart replies on a regular basis–but actually having to log in and post them at the right intervals? Talk about a headache.

By auto-scheduling your content in advance, you can send out viral Tweets for days (or weeks) without lifting a finger.

Here’s how to do it, and why you should.

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Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month.

How to schedule Tweets: 3 methods

There’s more than one way to bake a cake, and the same is true for scheduling Tweets.

Here are some of the best methods for scheduling your Tweets using Hootsuite and Twitter.

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1. On X (formerly Twitter)

The native Twitter scheduler lets you quickly and easily schedule Tweets from the platform itself. You can schedule both organic and promoted Tweets up to a year in advance.

The network’s native scheduler is a little basic, and you’ll be limited to scheduling only on Twitter. But, if that’s right for your business, here’s how to get it done.

Step 1. Log into Twitter Ads

To schedule a Tweet using the Twitter platform, start by logging in to ads.twitter.com.

If you don’t already have a Twitter Ads account set up, you’ll need to add a credit card and billing address to get started.

adding credit card info to twitter ads

Step 2. Go to Creatives and then Tweets

Next, choose the Creatives from the drop-down menu at the top of the page, and then choose the Tweets tab.

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drop down showing tweets tab in twitter ads main menu

Here, you can see scheduled Tweets and past Tweets.

tweets main screen in twitter ads showing no tweets currently scheduled

Step 3. Schedule a new Tweet

Now, click on New Tweet in the top right corner. You’ll be redirected to the Tweet Composer, where you can create your Tweet. Add your copy, photos, and videos here.

twitter tweet composer showing an image of a yellow magazine cover and some short copy added

Step 4. Choose promoted or organic

At the bottom of the Tweet Composer, you’ll see a box for Promoted only. If you want your Tweet to be seen only by users targeted in a Promoted Ads campaign, select this box. If you want your Tweet to be seen organically, make sure it’s unchecked.

post drafted in twitter composer with arrow pointing to promoted only check box

Step 5. Schedule your Tweet

Once your settings are all set up, click the drop-down next to the Tweet button at the top right of your screen. Choose Schedule, then select the date and time you’d like your Tweet to go live.

chosing date and time for tweet to go live in twitter scheduler

From here, you can either schedule this single Tweet, or click the Create another box to the left of the Schedule button to keep drafting more Tweets.

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2. With Hootsuite

For brands looking for a more comprehensive Tweet scheduler, a social media management tool like Hootsuite offers bulk scheduling, best time to post features, plus the ability to post to multiple social media accounts at once. (With Hootsuite, you can also schedule posts to Facebook, Instagram, LinkedIn, TikTok, YouTube, and Pinterest.)

See also  What is Social CRM: Top Tips and Tools

Here’s how to schedule Tweets with Hootsuite.

Step 1: Click on the Composer icon

When you’ve logged into your Hootsuite account, click the pen icon in the left-hand menu. Then, click Post.

hootsuite composer an post icon shown in dashboard

Step 2: Choose your account

You might have multiple Twitter accounts connected to Hootsuite. So, select the one you want to publish to before drafting your post.

arrow showing where to choose twitter account in hootsuite composer

Step 3: Draft your post

Start drafting your post in the composer window.

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Here, you can add photos, videos, captivating copy, mentions, hashtags, location data, emojis, and more. You can also shorten links and add UTM parameters to help track the performance of your posts.

post about youtube seo drafted in hootsuite composer

Plus, use Hootsuite’s new OwlyWriter AI feature to create AI-assisted Tweets directly in your Hootsuite Composer.

three AI generated tweets about youtube seo shown in owlywriter AI

Step 4: Schedule your Tweet

Once your Tweet is drafted and ready to schedule, choose the Schedule for later option in the bottom left corner.

Here, you can manually set a date and time for the post to go live. Or, choose from Hootsuite’s best time to post recommendations.

calendar showing dates and times to schedule posts in hootsuite composer

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Then, click Schedule, and you’re done!

3. With Hootsuite Mobile

Wondering how to schedule tweets on mobile? Here’s how to do it with Hootsuite.

Step 1. Log into the Hootsuite App

Download and launch Hootsuite’s mobile app on your iOS or Android device. Then, log in using your existing credentials.

Step 2: Click Compose

Once you’re in, click the Compose icon. This is where you’ll draft your post.

compose icon shown in hootsuite mobile dashboard

Step 3: Choose account and content

Select the Twitter account you’d like to post to, then start drafting your post. Add copy, links, photos, videos, and more.

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tweet about youtube seo drafted in hootsuite mobile

Step 4: Schedule your Tweet

When you’re done composing the Tweet, tap on Next in the top right of your screen.

A pop-up will appear. Here, you can either Auto schedule Tweets (meaning Hootsuite will choose the best date and time for your post to go live). Or, you can Custom schedule (meaning you the set date and time manually).

choosing date and time to schedule tweet in hootsuite mobile

Once you’ve made your selection, click Ok, and that’s it! Your Tweet is now scheduled to go live at the specified time.

See also  Amazon Associates: How to Make Money as an Amazon Affiliate

Benefits of scheduling Tweets

Scheduling Tweets saves you time so you can focus on creating content and engaging with your followers.

Here are a few more reasons you should be scheduling your Tweets.

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  1. Time-saving: Social media managers know just how much time it can take to post on Twitter day in and day out. Scheduling Twitter posts helps you avoid those long hours spent manually posting so you can focus on more interesting or creative tasks.
  2. Engagement: Ensure your content reaches the largest audience possible by setting it to post during peak engagement times.
  3. Consistency: Scheduling Tweets is a great way to establish trust with followers and maintain consistency in your brand.
  4. Targeting: Got a large, global audience? Tweet scheduling is key for targeting customers in different time zones and countries.
  5. Productivity: It’s easier to stay inspired, organized, and productive with a batch-scheduling system that lets you work on Tweets in advance and let them post at the optimal times.

6 tips for scheduling Tweets

Now that you know the ins and outs of scheduling Tweets, here are some bonus tips to make sure you get the most out of your Twitter presence.

1. Post at the best time

Different brands have different audiences who are active at different times. Using a Twitter scheduling tool to line up your Tweets in advance lets you test the waters and find out what times of day bring you the most engagement.

Then, you can use those insights to optimize your posting schedule and get the most out of every Tweet.

best time to post on twitter shown in hootsuite dashboard

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2. Give yourself time to edit

Social media moves fast, and sometimes, the Tweets you scheduled days ago can be out of touch by the time they go live.

That’s why giving yourself some leeway is important when scheduling Tweets. With Hootsuite, you can edit Tweets even after they’ve been scheduled, so you can keep your content up-to-date even when it’s on autopilot.

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Set aside time each week to review any scheduled Tweets and make any necessary edits—this way, you can be sure that your content is always as accurate and fresh as possible.

3. Send to your team for approval

Collaboration is a cornerstone of effective social media management. This is especially true for large teams, or those working in highly regulated industries.

Tweet schedulers like Hootsuite let you easily send Tweets to teammates, stakeholders or other decision-makers for approval before they go live.

You can even set up custom user roles for different permissions based on your team structure.

See also  2023 Social Media Benchmarks + How to Use Them in Marketing

Learn more about social media for healthcare, legal, education, and banking teams here.

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Social media managers hyping each other up >>> pic.twitter.com/tRZoDoS4QZ

— Hootsuite 🦉 (@hootsuite) July 11, 2023

4. Link it up

Want to drive even more traffic back to your website? Or see how popular your latest influencer-driven Twitter campaign is with new fans?

Use trackable URL shorteners like Hootsuite’s Ow.ly link shortener in your Tweets so you can see how many people are clicking through.

Plus, with clean, shortened links, you’ll have more character count to work with when crafting your Tweet copy.

These prompts = High-quality AI art 😎 https://t.co/G7dQPZONXt

— Hootsuite 🦉 (@hootsuite) July 12, 2023

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5. Turn off scheduled posts during emergencies

Social media crises happen, even to the best-intentioned brands. Thankfully, Hootsuite’s Pause Scheduling button lets you pause all scheduled Tweets with one click so you can manage your social media crisis effectively.

This way, you won’t have to worry about outdated or irrelevant content going out during a difficult time—giving you one less thing to worry about in an emergency.

6. Track, analyze, and optimize

Tweet scheduling platforms like Hootsuite also offer integrated analytics tools so you can track the performance of your Tweets, monitor what’s trending in your industry, and gain insights for future campaigns.

hootsuite analytics showing engagement metrics across multiple social media platforms

Social listening tools like Hootsuite Insights also let you track mentions of keywords, brands, and hashtags over time, giving you an even deeper look into what’s working and what isn’t.

Use these insights to optimize your future Tweets and stay on top of industry trends.

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hootsuite insights data for twitter

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FAQs about scheduling Tweets

Does Twitter allow you to schedule tweets?

Yes, you can schedule Tweets directly in Twitter (now X) using the Twitter Ads Manager. Keep in mind, you won’t be able to post to multiple accounts from one place.

What is the best app to schedule tweets?

Hootsuite is the best app to schedule Tweets, with its industry-leading bulk uploads, the best time to post feature, and the ability to post to multiple social media accounts at once. Not to mention, AI Tweet-writing features, advanced analytics and reporting, and the one-click Pause Scheduling button for emergencies.

Use Hootsuite to execute your Twitter marketing plan alongside all your other social media activity. From a single dashboard you can monitor your competitors, grow your followers, schedule Tweets, and analyze your performance.

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