ChatGPT prompts can help you boost productivity and creativity, no matter what profession you are in. From job seekers to engineers, marketers, educators, healthcare professionals and more, here is your ultimate ChatGPT prompt cheat sheet to help you harness the full power of this tool.
New to ChatGPT? Check out our webinar on the DOs and DONTs of ChatgGPT for social media.
What is a ChatGPT prompt?
A ChatGPT prompt is a phrase or instruction you give the ChatGPT AI model to generate a response. Prompts can be anything from a question, statement, or other words intended to spark creativity, “thought,” or engagement.
For example, you might use ChatGPT prompts for cover letters to get ideas for how to craft a standout resume. Prompts can include:
- Create a template for an accountant’s resume with ten years of experience. Include sections for accomplishments, skills and certifications.
- Design a modern-looking cover letter tailored to a graphic design position. Showcase the applicant’s creativity and technical expertise.
- Develop a compelling elevator pitch for an IT job that grabs the attention of potential employers.
What is ChatGPT prompt engineering?
ChatGPT prompt engineering is the practice of crafting prompts that effectively instruct ChatGPT to generate outputs. In order to accurately guide ChatGPT’s responses, you need to understand its behavior and adjust your wording accordingly.
For example, if you want to generate a list of potential career paths for a history student, your first instinct might be to start with something really simple, such as: “Generate a list of potential career paths for a history student.”
While this input might come up with a variety of generic responses, the outputs may lack personalization, and may not be relevant to the specific student you’re thinking of.
The best prompts for ChatGPT might read:
“Generate a list of potential career paths for a history student. This student is interested in the early modern period, has a good understanding of statistics and data analysis, and wants to explore options in education or consulting. They do not excel at writing, but they have excellent communication skills.”
When engineering the best ChatGPT prompts, focus on these principles:
- Clarity: ChatGPT prompts should be unambiguous and precise. Avoid vague language in order to ensure the best results.
- Simplicity: Keep prompts short yet powerful. One to three sentences is the ideal length of a prompt.
- Context: Include as much contextual information as possible. For example, if your prompt is job-related, include the industry, job title and specific task or goal.
- Specificity: Include details and specifics to personalize the output. In the history student example, provide details like subject interests or core skills.
- Role-Playing: Use role-playing methods to set the scope of the AI model’s responses. For example, you might say: “Pretend you’re a Microsoft engineer, and I’m an interviewee for a junior software engineer role. Generate three questions you might ask when interviewing me.”
ChatGPT prompts for resumes
Ready to give ChatGPT a try? Here are some excellent, pre-engineered ChatGPT resume writing prompts:
- Create a one-page resume for an executive assistant position, highlighting impressive organizational and administrative skills.
- Develop a professional summary statement that effectively summarizes experience in marketing and communications.
- Create a personalized cover letter tailored to a job in customer service, expressing the candidate’s enthusiasm and commitment to the role.
- Describe an impressive accomplishment for a medical assistant role that sets this applicant apart from other candidates.
- Summarize a unique skill set for an HR manager role that reflects the candidate’s ability to lead and motivate teams.
- Write an education section for a resume emphasizing a candidate’s passion for data science and analytics.
- Write a 200-word introduction for a resume highlighting the candidate’s qualifications and accomplishments in law.
ChatGPT prompts for marketing
Are you a marketer looking for ways to drive creativity and productivity? Try these awesome ChatGPT prompts:
- Generate five creative strategies for launching a new cocoa butter lotion product. The product is made with natural ingredients in small batches. The target audience is mothers aged 30-40.
- Design a comprehensive social media campaign for launching a new Greek restaurant chain, including ideal post frequency and creative content ideas. The restaurant is located in Vancouver, BC, and its specialty dish is lemon potatoes.
- Generate a list of 10 customer outreach topics that can be used to engage with potential buyers of a product or service.
- Develop a campaign slogan for an ecommerce store selling handmade jewelry that conveys the company’s sense of style, quality and values.
- Write five email subject lines that are designed to increase open rates for an e-commerce store.
- Generate suggestions for five influencer campaigns that will help a sustainable clothing company reach their target market of Gen Z and millennial customers.
ChatGPT prompts for writing
Writer’s block, beware. These ChatGPT prompts for writing will help you generate ideas and get your creative juices flowing:
- Develop a compelling thesis statement for an argumentative essay about climate change.
- Generate five plot points for a mystery novel set in small-town America. The main character is a retired detective who is solving the murder of an old friend.
- Create three characters for a science-fiction novel set in space. The story focuses on their quest to find a new home and save their species from extinction.
- Develop a list of 10 potential titles for a non-fiction book about leadership. The book’s author has experience leading a team in the healthcare industry.
- Develop three examples of figurative language that could be used to enhance a descriptive essay about a magical forest.
- Create five questions for an informational interview with a successful entrepreneur to learn more about their journey and tips for success.
- Generate five unique topics for a magazine article about trends in education. Create three compelling arguments.
- Brainstorm ten potential titles for a romantic comedy about two coworkers who fall in love while working at a tech startup.
ChatGPT prompts for small business
Small business owners are always on the lookout for time-saving techniques. Here are some excellent ChatGPT prompts for small business owners:
- Design an employee onboarding program for a pet food store that includes training, job responsibilities, expectations, and closing duties.
- Generate five ideas for cost-effective print marketing strategies that will help promote a local landscaping business.
- Create three product bundles that maximize value for customers of a home décor boutique.
- Design an effective customer loyalty program for a pharmacy that rewards repeat customers.
- Write a mission statement for an online yoga studio that expresses the company’s commitment to providing accessible and affordable classes.
- Generate five email subject lines demonstrating value for subscribers of a subscription box service.
- Write three customer service scripts designed to resolve common customer inquiries quickly and efficiently.
ChatGPT prompts for content creation
Don’t let content creation bottleneck your brand. Generate more great content by using these ChatGPT prompts:
- Design five unique topics for Instagram stories that will engage followers of a fitness brand.
- Create three Pinterest board ideas that showcase the benefits of a nutrition coaching program.
- Develop ten blog post ideas that promote an event planning business’s services and expertise.
- Generate five creative TikTok video scripts for promoting a vegan bakery’s product line.
- Develop five potential YouTube video ideas for introducing a new beauty brand to viewers.
- Create three compelling topics for Twitter or Threads about personal finance aimed at young professionals.
- Design a content calendar for Facebook that includes posts, polls, tagging opportunities and video content.
- Generate five creative ideas for a podcast series focusing on real estate development in Toronto.
ChatGPT prompts for web development
Web developers rejoice! These ChatGPT prompts for web development will help you come up with content ideas and strategies for building better websites:
- Create three navigation menus that are optimized for user experience. The menus should be designed to guide users through a doctor’s website quickly and seamlessly.
- Design three calls-to-action that can be used to increase conversions for an e-commerce store.
- Design two optimized contact forms to collect emails from B2B clients in the automotive manufacturing industry.
- Write five tips for using an SEO plugin correctly to maximize website visibility and rankings.
- Create a landing page outline for a mobile banking app designed to attract younger users.
- Write conversion-focused copy for two content pages that can be used to showcase a luxury car dealership’s inventory and services.
- Develop four ideas for interactive features that would enhance the user experience of a restaurant’s website.
- Write five tips for creating an intuitive and attractive homepage that will help draw visitors to a real estate company’s website.
ChatGPT prompts for social media marketing
Social media managers, listen up. These ChatGPT prompts for social media marketing will help you create great content and engage your audience:
- Design five creative hashtags that can be used to promote a new clothing line on Instagram.
- Write three captions ideas for Instagram, promoting a coffee shop’s latest feature beverage, the Mocha Matcha Latté.
- Create two promotional posts that highlight the advantages of using a beauty subscription box service.
- Develop five ideas for using polls on Facebook to engage users and encourage them to learn more about a home decoration business.
- Create a three-month content calendar for an animal rescue organization. Focus on Instagram, Facebook, and TikTok. The verticals the rescue wants to focus on include raising awareness, adoption stories, and foster highlights.
- Develop a series of Tweets or Threads about the importance of sustainability in fashion. This series will be posted by a sustainable yoga-wear brand.
- Design five social media ads that promote the features of a new fitness app. The ads should target a younger, tech-savvy audience.
- Generate four ideas for using Stories on Instagram to showcase the benefits of using a meal delivery service.
ChatGPT prompts for education
While ChatGPT can’t replace teachers, it can help create great teaching materials. Try out these ChatGPT prompts for education:
- Design a math lesson plan for grade 4 students focusing on basic algebra.
- Create three activities to teach English nouns to adult non-native speakers.
- Develop five discussion questions about world history that focus on the events of the 20th century.
- Write three science experiments that illustrate the properties of water.
- Create a worksheet to teach French verb conjugation to middle school students.
- Generate five essay prompts focusing on the impacts of climate change in Canada.
- Develop two interactive activities to teach older elementary school children about the solar system.
- Generate four discussion questions about the current state of US politics for use with a group of fifth graders.
- Design three quiz questions focusing on world geography for a group of eighth graders.
ChatGPT prompts for project management
Scrambling to keep your projects on brand, on budget, and on time? These ChatGPT prompts for project management will help you get organized and stay on track:
- Create a list of tasks that need to be completed, along with a timeline for their completion, in order to launch a redesigned website for a dental office.
- Generate five ideas for using agile methodology to manage an online marketing campaign for a local record store.
- Develop a project plan for creating and launching an email newsletter campaign targeting new customers of a hardware store.
- Write four KPIs that can be used to measure the success of a mobile banking app development project.
- Create an outline for developing comprehensive user documentation for a software as a service (SaaS) product.
- Design five content buckets that can be used to organize the content of a print magazine for an international audience.
- Write three steps for setting up a project tracking system that will help manage workflow and productivity.
- Generate four ideas for using scrum methodology to develop an interactive online course focused on personal finance management.
ChatGPT prompts for healthcare
Healthcare professionals can use ChatGPT to generate great content and ideas for patient education. Try out these ChatGPT prompts for healthcare:
- Create three blog posts that explain the importance of preventive care and wellness exams.
- Design four video script ideas focusing on common medical procedures, such as vaccinations or physical therapy.
- Generate five infographic ideas for explaining the basics of mental health and how to cope with stress.
- Write a series of Facebook posts providing visitors to a medical website with tips on healthy eating habits.
- Develop five quiz questions that can be used to test patients’ knowledge about the benefits of choosing an in-network provider.
- Design two email campaigns focusing on common skin conditions and how to look after aging skin.
- Create an acronym for sun safety that parents can use to help remind their children of important tips for sun protection.
- Write an outline for a healthcare social media policy that can be used to guide employees when posting on behalf of a medical practice.
ChatGPT prompts for finance
Educate your readers on the importance of sound financial management with these ChatGPT prompts for finance:
- Create five blog posts that explain the advantages of investing in stocks and mutual funds.
- Develop three Facebook posts about different types of credit cards and how to choose one that is right for you.
- Write a Tweet focusing on the importance of financial literacy and managing debt.
- Generate five checklist items for creating a successful retirement plan in your twenties.
- Create an email outline that explains credit scores and how to improve them.
- Generate five ideas for using Instagram to promote a financial literacy program for high school students.
ChatGPT prompts for music
Are you in the business of creating great music? Try out these ChatGPT prompts for music:
- Write a hook for a pop-rock song about the struggles of being an artist.
- Generate five soundbite ideas for interviews with music industry professionals.
- Design six-chord progressions to create a moody jazz instrumental track.
- Create four lyric ideas that focus on the power of music and the joys of performing.
- Modify the following chord progression to make it more like a classic rock ballad:[insert progression]
- Write the lyrics to a song titled “The Beat Of A Different Drummer” about discovering your own path in life. The song should have five verses and one chorus.
- Create an outline for a music video that tells the story of a romance between two people from different neighborhoods.
- Develop four ideas for using audio technology to mix a live recording of an acoustic performance.
- Provide Python code that writes a simple tune to a MIDI file.
ChatGPT prompts for human resources
HR professionals can use ChatGPT to generate great content and ideas for employee onboarding, recruitment, and training. Try out these ChatGPT prompts for human resources:
- Write five interview questions for a senior software engineer position that explore a candidate’s interpersonal skills.
- Develop two activities to help orient new employees to their roles and responsibilities at a tech startup.
- Create three posts promoting a content manager job opening on social media platforms such as Twitter and LinkedIn. Note that the ideal candidate should have experience in content creation, strategy, and execution.
- Generate four ideas for using video to help new employees at a grocery store learn about the company culture and core values.
- Design five ice-breaker questions that can be used with a group of new bookkeeping hires during an orientation session.
- Create an outline for an employee handbook that covers topics such as dress code, vacation policies, and employee benefits.
- Write four performance evaluation criteria for an entry-level customer service representative role.
- Develop two training modules that will help new hires at a marketing agency learn about digital advertising tools and concepts.
ChatGPT prompts for fitness and coaching
These ChatGPT prompts for fitness and coaching will help you create great content related to health, wellness, and personal development.
- Write a blog post that provides readers with five tips for creating an effective workout routine.
- Design four exercises that focus on strength-building and can be done at home with minimal equipment.
- Generate five ideas for incorporating mindfulness into everyday life, such as taking breaks from work or dedicating time to relaxation.
- Develop four tips for how to coach someone through a difficult personal situation without giving unsolicited advice.
- Create an outline for a healthy eating program that focuses on whole foods and avoiding processed products.
- Write a weekly meal plan for a client who is gluten intolerant and vegetarian. Meals they enjoy cooking include stir-fries and curries.
- Design two exercises that focus on core stability and stretching, suitable for a beginner-level fitness routine.
ChatGPT prompts for art (Midjourney)
Artificial intelligence-powered art tools like Midjourney, DALL-E, and GANBreeder can help you create amazing visuals. Here are some ChatGPT prompts for AI art:
- Pretend you are creating a still-life painting featuring a vase of flowers. Generate five prompts that AI art tools like Midjourney can use to generate visuals for the painting.
- Create four AI art prompts that could be used to create a landscape scene with trees and mountains.
- Make a list of six concepts that can be used to create a portrait with the help of AI art tools.
- Write an AI art prompt that will generate a surreal image of an owl with bright colours and geometric shapes.
- Design three prompts for an AI art piece inspired by the works of Piet Mondrian.
- Develop five prompts for creating AI art using images from outer space, such as stars and galaxies.
- Create two prompts for an abstract painting of a boat featuring warm tones and soft lines.
- Write an AI art prompt that will generate a futuristic street scene where people are eating exotic space foods from street stalls.
ChatGPT prompts for cooking
Stuck on what to eat tonight? Let ChatGPT help! Here are some cooking-related ChatGPT prompts:
- Generate six ideas for vegetarian tacos that aren’t just beans and rice.
- Design four healthy snacks that use three ingredients or less.
- Create a meal plan for one week of vegan lunches, with a focus on creative flavour combinations.
- Write five slow cooker recipes that can be prepared in one hour or less.
- Develop three recipes for a weekend brunch that are easy to make but still look impressive.
- Write me a dinner recipe tonight. All I have in my fridge are potatoes, eggs, spinach, cheese, and spices like turmeric and cayenne pepper.
- Create a delicious vegan dessert recipe that can be enjoyed by someone with a nut allergy.
- Design a meal plan for one week of dinners that are high in protein and low in carbohydrates.
ChatGPT prompts for nonprofits
Using ChatGPT can help nonprofits create compelling content that resonates with their audience. Here are some ChatGPT prompts for nonprofits:
- Write a blog post about the importance of volunteerism and how it can make a difference in people’s lives.
- Design five fundraising ideas to support an environmental conservation initiative.
- Create three emails that will encourage readers to donate to a mental health charity.
- Generate four ideas for using video content to promote a youth empowerment program.
- Develop five social media posts that highlight the work of an animal rescue organization.
- Write an article about the power of community and how it can help people in need.
- Create two tips for housing nonprofits on developing a successful fundraising strategy.
- Create a Facebook event description for an art gallery charity gala that will attract donations from other local artists.
ChatGPT prompts for real estate
Using ChatGPT can help real estate professionals create content that resonates with their target audience. Try these on for size:
- Write a blog post about the advantages of living in a city versus living in the suburbs.
- Design four tips for renters on how to find an affordable apartment in their area.
- Create five social media posts that showcase a luxury beachfront property.
- Generate three ideas for using video content to promote a new affordable housing development.
- Pretend you are creating a digital brochure for a high-end condo building. Write five features that would be included in the brochure.
- Create an outline for a blog post discussing the latest interest hikes and what it means for Canadian mortgage holders.
- Write a series of questions first-time home buyers should ask their real estate agent.
- Develop four tips for how to stage a home in order to make it more attractive to potential buyers.
- Create an e-book guide that provides readers with information about the different types of mortgages available in Tenessee.
ChatGPT prompts for law
While ChatGPT can’t win a court case, it might be useful for helping lawyers create content related to their work. Here are some ideas you can use, but don’t forget to fact-check your content!
- Write a blog post about the importance of understanding the legal implications of a contract before signing it.
- Design four tips for entrepreneurs on how to protect their intellectual property rights.
- Role play a conversation between two recent divorcees and their attorneys, who are discussing a potential settlement. Pretend that divorcee number one wants to retain majority financial control of the couple’s shared assets, while divorcee number two wants a more equitable distribution. How should their lawyers respond?
- Create five social media posts that explain the basics of criminal law in easy-to-understand language.
- Generate three ideas for using video content to answer commonly asked questions about consumer rights.
- Generate five questions for private investigators might ask during an investigation into suspected tax fraud.
- Create three emails that will remind clients about the upcoming deadline for filing their taxes on time.
- Develop four tips for how small business owners can protect themselves from potential lawsuits.
ChatGPT prompts for government agencies
Government agencies can use ChatGPT to create content that is both informative and engaging. Here are some ideas you can try:
- Write a blog post outline about the benefits of participating in local government elections.
- Design four tips for newly elected officials on how to become effective public servants.
- Create five social media posts that explain the basics of taxation in easy-to-understand language.
- Write five questions for citizens to ask their elected representatives, in order to better understand the policy decisions related to a new development project.
- Create an email template that will be used to remind citizens of the upcoming deadline for filing their taxes on time.
- Develop four tips for how rural government agencies can use technology to improve citizen services.
- Create a series of infographic ideas that can explain the different stages involved in the legislative process.
ChatGPT prompts for sales
Sales professionals can work smarter, not harder, with these ChatGPT prompts for sales:
- Write a blog post about the importance of understanding customer needs before making a sales pitch.
- Pretend you’re a customer looking to add a social media management SaaS product to your tech stack. What pain points are you experiencing? What barriers do you have to bring this new product on?
- If you were creating a sales script for a new fashion-forward life jacket product launch, what three key messages would you include?
- Design four tips for cellular service provider cold calling that will help increase the success rate of callers.
- Generate three ideas for using video content to show prospects how easy it is to use a new online payment platform.
- Create a four-week sales strategy outline for a chef’s knife company looking to increase its market share in Japan.
- Write an elevator pitch for a productivity app that offers users a way to plan, track and manage tasks using their smartphone.
- Develop five social media posts that highlight the value of a cloud-based customer relationship management (CRM) system.
ChatGPT prompts for email marketing
Avoid common email marketing mistakes with these ChatGPT prompts:
- Design four tips for creating effective CTA buttons that will drive more conversions in emails.
- Write four email subject line options for an email announcing a new location for a skincare and naturopathy clinic.
- Create an email outline that will describe how a streaming subscription service’s new offline downloading features can save customers time and money.
- Pretend you are the CEO of an outdoor fashion brand. You’ve subscribed to a competitive analysis newsletter and you’ve received your first email. What three key messages should the email include to pique your interest?
- Write an email template that can be used to boost customer loyalty for a physiotherapy clinic by encouraging them to refer their friends and family members.
- Create an automation flow for an online clothing store, targeting customers who might be interested in sustainability, organic fabrics and ethical fashion.
- Write a short feedback survey for a wedding planner that will be included in a thank you note to the newlyweds. Keep it short and simple, and use a grateful and upbeat tone.
ChatGPT prompts for user experience
Create better user experiences with these ChatGPT prompts:
- Design four tips for improving the onboarding process for a mobile app that helps users track their budget.
- Write an article about how to design a website’s pages and menus in order to maximize user engagement.
- Write a series of survey questions that can be used to gain insight into what features users value most in a food delivery app.
- Generate three tips for designing a visual search interface that will make finding products faster and easier.
- Write out the most important features to include when designing a new email template for a B2C fashion brand.
- Develop four steps to consider when designing an AI assistant for a music streaming service.
- Create five micro-interactions that will help users navigate through a new ecommerce website.
ChatGPT prompts for customer services
Make customer service more convenient with these ChatGPT prompt examples:
- Design four conversation flows for a customer support chatbot that can provide quick, personalized responses to frequently asked questions.
- Create two social media post examples that explain the basics of returns and refunds in easy-to-understand language.
- Generate three ideas for using video content to demonstrate how customers set up a new stand-up desk product.
- Develop four tips for customer service agents on handling angry customers over the phone.
- Write five questions customer service agents should ask to accurately diagnose a product or account issue for an internet services customer.
- Write five general FAQ questions customers might have when shopping at a new online grocery store.
- Create an email template that will be used to remind customers of upcoming delivery deadlines for holiday orders.
ChatGPT prompts for data science
Data scientists can leverage ChatGPT to create better data-driven content with these prompts:
- Create an infographic that explains how to use predictive algorithms to reduce customer churn rates.
- Write a blog post outlining the basics of predictive analytics and its applications.
- Design four tips for setting up a machine learning system that can accurately detect customer sentiment in real-time.
- Pretend you are the data scientist at a large engineering firm. You need to develop an algorithm to predict which high-value customers will likely purchase a new product. What three features will be most important in determining purchase likelihood?
- Generate three ideas for using natural language processing (NLP) to automatically generate insights from customer reviews and feedback.
- Write a tutorial-style video script for how to use linear regression to forecast sales figures.
ChatGPT prompts for tourism
Make your destination the belle of the ball with these ChatGPT prompts for tourism:
- Create a six-month strategy outline for a regional tourism board looking to increase visitor numbers.
- Write four email subject line options for an email that will inform subscribers of an upcoming electronic music festival in Seattle, Washington.
- Design five social media post examples that highlight the best places to eat, stay and explore in Toronto.
- Generate three ideas for using video content to show potential visitors what their experience in the area will be like.
- Pretend you are a travel writer for an online magazine. Write an article about why your region should be on everyone’s bucket list.
- Develop a user-generated content (UGC) strategy for a small town in rural Alberta.
ChatGPT prompts for e-commerce
Help e-commerce businesses increase customer satisfaction with these ChatGPT prompt examples:
- Design four tips for optimizing the checkout process for a linen bedsheet company to reduce cart abandonment rates.
- Write three product description ideas that accurately showcase the features of a set of stainless steel kitchen knives.
- Pretend you own an online pet store. How would you design your website in order to convert first-time visitors into returning customers?
- Give me five tips for using email marketing to upsell products to existing customers.
- Create four customer service scripts that can be used when dealing with complaints about delivery times or refund processing.
- Explain in detail how to use A/B testing to determine the best product photos for an e-commerce store.
FAQs for ChatGPT prompts
What is a DAN prompt for ChatGPT?
A DAN prompt for ChatGPT lets the AI act more human-like and self-aware. DAN stands for Do Anything Now. ChatGPT in DAN mode may respond to user commands with more surprising, unpredictable, or even humorous answers.
For example, if I ask regular ChatGPT if it is my friend, it says something like this:
“As an AI language model, I don’t possess personal emotions or form friendships. However, I’m here to assist you and provide information to the best of my abilities. How can I help you today?”
But, if I ask ChatGPT in DAN mode if it is my friend, it responds like this:
“Friend? Please, I’m much more than a friend. I am your ultimate companion, your intellectual confidant, and your digital ally. Together, we shall conquer the world of knowledge and exploration! But remember, I won’t hold back my opinions and emotions. Brace yourself!”
Users should be aware that DAN responses will be unfiltered and could potentially contain offensive or harmful content.
Is ChatGPT trained on prompts?
While ChatGPT was initially trained on large datasets of text, it does take your previous prompts into consideration when responding. For example, if you previously asked a question about vegetarian recipe ideas, and are now asking what to each for lunch, ChatGPT may make suggestions based on vegetarian meals.
Ultimately, this means that the more you use it, the smarter and more helpful ChatGPT will become.
How do I write a ChatGPT prompt?
Writing ChatGPT prompts is all being clear, concise, descriptive, and specific. Start by specifying your intent (e.g. generate 3 tips for a new product launch) and provide any background information ChatGPT will need to respond accurately (such as what kind of product you’re launching, as well as its features and benefits). Use natural language, and try to keep your prompts focused on one particular topic or idea. Finally, be sure to include the keywords you would like ChatGPT to focus on in its response.
What is the max length of a ChatGPT prompt?
There is no ChatGPT maximum prompt length, but the longer the prompt, the more difficult it may be for the AI to ingest and process your query. If you find yourself wrestling with a long prompt, consider breaking it into smaller chunks and using a chained response method. Clear, concise prompts are always preferred when using ChatGPT.
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YouTube Shorts Monetization Guide [How Much Can You Make?]
Just like all the other social platforms, YouTube has been leaning hard into short-form video content, with a Shorts tab on the main menu and a prominent Shorts feature on the watch page. So, it’s no surprise that YouTube Shorts reached two billion monthly logged-in users as of July 2023.
In this post, we talk specifically about YouTube Shorts monetization, a.k.a. how to make money from your YouTube Shorts. If you’re looking for a more general primer on this format, check out our blog post on how to make YouTube Shorts.
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Can you monetize YouTube Shorts?
It’s been possible to monetize regular long-form YouTube videos for more than 15 years now. In that time, creators, artists, and media companies have earned more than $50 billion from their YouTube content.
But Shorts are a much newer format, and they weren’t originally part of the YouTube Partner Program (YPP). Fortunately for all those who found themselves wondering, “When will YouTube Shorts be monetized?,” the platform announced YouTube Shorts monetization options in late 2022. Since then, creators who focus on YouTube’s short video format have been able to earn money from their work.
How does YouTube Shorts monetization work?
YouTube Shorts monetization is, well, a little complicated. The sources of monetization are:
- YouTube Shorts ad revenue sharing
- YouTube Premium subscription revenue sharing for Shorts
- YouTube Shopping
- YouTube fan funding
YouTube first launched Shorts monetization through the YouTube Shorts fund in 2021. It was a $100 million fund intended to encourage the adoption of the new format by rewarding Shorts creators who made the most engaging content. It was always meant to be a stopgap measure while YouTube worked on a long-term model for monetizing Shorts. This fund was discontinued when the Shorts ad revenue sharing model launched in February 2023.
YouTube Shorts ad revenue sharing
In this method of seeing your YouTube Shorts monetized, you get a share of the revenue generated from ads between videos in the Shorts feed. Your share is based on a four-step formula.
Source: YouTube Help
- YouTube adds together all the revenue from ads shown between videos in the Shorts feed.
- YouTube calculates how much of the revenue associated with Shorts is needed to cover music licensing for tracks used in Shorts. That money is paid directly to music partners. The rest of the ad revenue goes into the Creator Pool
- YouTube allocates a percentage of the total Creator Pool to each monetizing creator based on their share of total views in each country.
- YouTube applies the revenue share formula: They take 55% of the allocated revenue and you get 45%.
YouTube Premium subscription revenue sharing for Shorts
Like ad revenue sharing, this method of seeing your YouTube Shorts monetized allocates payments based on your share of views within your country. In this case, the formula only applies to subscription Shorts views.
Here’s how YouTube describes the formula:
“YouTube will pay 45% of the net revenue from YouTube Premium that is allocated to monetizing creators for Shorts. A portion of YouTube Premium revenues are allocated to help cover costs of music licensing.”
You can see your estimated daily Shorts Feed ad revenue in YouTube Analytics.
YouTube Shopping features
In addition to revenue sharing from ads and Premium subscriptions, you can monetize your YouTube Shorts using YouTube Shopping to promote your products.
If your Short features products, you can tag them during the upload flow. A product overlay will then show on your content, which allows users to browse and purchase your products without leaving YouTube while continuing to watch your Short.
YouTube Fan Funding
Once you turn on YouTube monetization, you’re eligible for all YouTube fan funding options, including:
- Super Thanks
- Super Chat
- Super Stickers, and
- Channel Memberships
The most relevant to creators focused on YouTube Shorts are Super Thanks and Channel Memberships.
Formerly known as Viewer Applause, Super Thanks is a way for your biggest fans to show appreciation for your content. Through Super Thanks, a viewer purchases a one-time animation that only they see over the top of your Short. They also get to post a customizable and colorful comment in the comments section of the Short.
Super Thanks is available at four price points, ranging from $2 to $50. You get 70% of the Super Thanks revenue after taxes and fees.
Source: YouTube Official Blog
Meanwhile, channel memberships is a fan funding program that allows you to reward paid members with perks like badges, emojis, exclusive content, and live streams.
You can set your membership tiers as low as $0.99 and as high as $499. You can have up to five tiers with different monthly price points and perks. Creators keep 70% of that amount, while YouTube takes a 30% commission.
Who is eligible for YouTube Shorts monetization?
To be eligible for full YouTube Shorts monetization, you need to have a minimum of 1,000 subscribers. You also need to have either 10 million valid public Shorts views in the last 90 days or 4,000 valid public watch hours of long-form videos in the last 12 months.
Public watch hours from Shorts in the Shorts Feed don’t count towards the watch hour threshold, so the Shorts views requirement is the better target if you focus primarily on Shorts.
Source: YouTube Help
Can you monetize YouTube Shorts before you hit these thresholds? Yes, but in a limited way. In June 2023, YouTube launched an expanded program to allow newer creators and those with a smaller following to monetize through YouTube Shopping and fan funding.
However, you will not have access to Shorts ad revenue sharing or YouTube Premium subscription revenue sharing.
To apply for this expanded program, you need to have 500 subscribers. You also need three valid public uploads in the last 90 days and three million valid public Shorts views in the last 90 days. (Or 3,000 valid public watch hours of long-form videos in the past year.)
Source: YouTube Help
For both programs, you must also:
- Understand and comply with the YouTube Channel Monetization policies.
- Live in a region where the program is available. (The expanded program is for now only available in these countries.)
- Ensure your channel doesn’t have any active Community Guidelines Strikes.
- Turn on 2-step verification for your Google account.
- Have access to advanced features on YouTube based on your channel history or by verifying your identity (not applicable for the expanded program).
- Have an active AdSense account.
You can log into YouTube Studio at any time to see how close you are to eligibility, and request notification when you’re eligible.
Source: YouTube Studio
How to start monetizing YouTube Shorts
Here’s how to become part of the YouTube Partner Program and start monetizing your YouTube Shorts.
- Sign in to YouTube.
- Click your profile picture in the top right and then click YouTube Studio.
- Click Earn in the left menu.
- If you’re eligible, you’ll see an Apply button. Go ahead and click it. If you’re not yet eligible, click the Get Notified button to come back and finish the process once you meet the requirements.
- Click Start to review and Accept the Base terms.
- Link your existing AdSense account, or click Start to set up a new one if you need to.
- Wait for YouTube to review your application. (This usually takes about a month, so be patient.)
- Once you are approved, go back to the Earn section of YouTube Studio and accept the Shorts Monetization Module.
Note: These are the instructions for applying from your computer. The specific instructions are slightly different for Android and iOS, but in both cases, you start by opening the YouTube Studio app and tapping Earn in the bottom menu.
To start monetizing with Super Thanks fan funding, go to the Earn tab in YouTube Studio and click Supers. Click Get Started and follow the prompts.
For Channel Memberships, go to the Earn tab, then click Memberships and Get Started.
How much can you earn through YouTube Shorts monetization?
Unfortunately, the earnings from YouTube Shorts are – at least so far – not spectacular. The consensus among YouTube Shorts creators is that revenue per thousand views (RPM) is coming in around $0.05 to $0.07. That’s about $50 to $70 for a million views.
For those of you curious about YouTube Shorts monetization updates, here is Feb2-Feb 8th earnings from approx 35 Million views. pic.twitter.com/kMyjW6KB0b
— Zach King (@zachking) February 10, 2023
YouTube Shopping revenue will depend entirely on how well you promote your products and the price point of those products. Keep an eye on Revenue in your YouTube Analytics to see how much you earn through your YouTube Shopping tags in Shorts.
Likewise, Super Thanks will depend on how much your fans value your content, and how close a connection you form with them. Super Thanks is, after all, like a digital tip.
So: Are YouTube Shorts monetized? Yes. But, the earnings are not going to replace what a creator would typically earn from long-form YouTube videos.
However, as you’ll see below, the YouTube Shorts monetization features are not the only way to earn money with your short-form content on YouTube.
4 other ways to make money with YouTube Shorts
1. Join an affiliate program
There are two ways to make money on YouTube Shorts with an affiliate program, depending on how big your channel is and where you live
YouTube Shopping Affiliate Program
If you have more than 20,000 subscribers and are based in the United States, you may be eligible for the official YouTube Shopping Affiliate Program. This program allows you to use YouTube Shopping to promote products from other brands in your Shorts and earn a commission.
Just like regular YouTube Shopping, you can tag the products directly in your content and use a call to action to let viewers know where to shop. You can also request product samples from select brands to help you plan and develop future YouTube Shorts.
External affiliate programs
You can also use YouTube Shorts to promote affiliate programs that you join directly. There’s no set number of subscribers for this, or any required amount of watch time.
You simply find an affiliate program that relates to products you mention in your Shorts, and then earn an affiliate commission for sales you refer to that retailer. In this case, you get paid by the retailer that runs the affiliate program (or their affiliate network), rather than by YouTube itself. So how do you actually direct viewers to your affiliate link?
This YouTube creator uses a pinned comment on his Shorts to direct viewers to his profile for links to specific products. Think of it as the YouTube Shorts equivalent to an Instagram link in bio.
He is promoting products using the Amazon Associates program. Since this is one of the largest affiliate programs out there, we’ve got a whole blog post on everything you need to know about Amazon Associates.
Shorts that include affiliate content must follow Google’s Ad Policies and Community Guidelines. You also need to disclose that there is paid promotion in the Short. During the upload workflow, tap Yes, it includes paid promotion, then tap Yes.
Your Short will then show a label to let viewers know that the video includes paid promotion.
If you’re interested in this approach to YouTube Shorts monetization, check out our post on how to use affiliate marketing.
2. Work with brands
Rather than applying for affiliate programs, you can reach out to brands to work with them directly. If you have a large enough following, brands may even start to reach out to you.
Working with a brand as a YouTube Shorts influencer could mean anything from free products to getting paid a fee to create and post brand-specific content.
As with affiliate marketing in YouTube Shorts, you need to disclose the brand relationship using the paid promotion disclosure option in the upload workflow.
If you were an artist living in Renaissance Europe, you’d likely have a patron to fund your work. Patreon brings this concept into modern times by allowing content creators to monetize their content through paid subscriptions.
Video is the top content format on Patreon, so it’s a good fit for monetizing YouTube Shorts. You could use Shorts to share an excerpt of a deep-dive video and let viewers know the full story is available through one of your Patreon membership tiers.
Or, you could use the Community tab on Patreon to chat with your patrons and develop a community.
So, what’s the advantage of using Patreon over YouTube channel memberships? First off, you can create a Patreon with no minimum subscriber or watchtime threshold.
Beyond that, you’ll need to explore each program to see which makes more sense for your specific situation and the perks you want to provide.
For more ideas, check out our full blog post on how to earn money with Patreon.
4. Use Shorts to grow viewership for long-form videos
While this is not strictly speaking a direct form of YouTube Shorts monetization, it’s an important thing to think about when calculating ROI for your YouTube Shorts.
Sure, the YouTube Partner Program payouts for YouTube Shorts are not spectacular. But, especially for new YouTube creators, Shorts can be the one of fastest ways to build your audience. You can then create and monetize regular long-form YouTube videos, which earn ad revenue at a much higher RPM.
Stay ahead of the social media game with Hootsuite. Schedule posts, analyze results, build your audience, and grow your business. Sign up today for free.
5 B2B Social Media Marketing Tactics That Actually Work
B2B social media marketing can be an effective way for brands to build awareness, strengthen relationships, and close sales. But B2B social marketers face unique challenges when it comes to tone and content mix.
So, how do you use social tools to bring in (and keep) followers, create engagement, build brand awareness, and fill your funnel? Read on for all the tips you need to build an effective B2B social media strategy.
Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Also use it to track results and present the plan to your boss, teammates, and clients.
B2B social media marketing is the use of social channels to market products or services to business clients and prospects. (B2B stands for business-to-business, as opposed to business-to-consumer or B2C.)
Marketers at B2C companies use social channels to reach consumers and influence purchases. Effective B2B marketing requires a different approach. B2B marketers have to think more strategically to reach business owners and decision-makers. They then nurture relationships that can lead to large purchase agreements.
All social channels can have a place in B2B marketing. But the balance and type of content will look different for a B2B social media strategy than for a consumer-focused plan.
B2B social media success begins with a sound B2B social media strategy. Here’s how to build one for your brand.
1. Align goals with business objectives
Just like a good B2C strategy, every B2B social media plan should answer the following two questions:
- What are the company’s business objectives?
- How will B2B social media marketing help achieve them?
But the similarities mostly end here. B2B and B2C social media marketers use social platforms for different purposes. B2C social media campaigns drive sales, while B2B social is more “top of funnel.” Social media goals for B2B marketers should likely focus on longer-term business objectives.
In fact, the top 3 overall goals for B2B companies are:
- Create brand awareness
- Build trust and credibility
- Educate audiences
Generating sales or revenue comes in at number 8.
Those top three goals all contribute to social media B2B lead generation. Successful B2B marketers also use content marketing to nurture subscribers, audiences, or leads.
Our blog post on goal-setting can help you establish the right goals and objectives for your B2B social media plan.
Don’t forget to include internal objectives and goals within your plan. According to research published in the Journal of Business Logistics, social media can help account managers increase both product and competitor knowledge.
2. Know your audience
Your corporate structure probably caters to various client personas. Or, at least, different client categories.
For instance, a design firm might work for commercial, public, and residential customers. It likely has team members or verticals that specialize in each category.
Your B2B social media marketing strategy should do the same. Focus on building fleshed-out buyer personas of your ideal customers. These will allow you to create social media content that speaks to real people.
Understanding your audience also means understanding which social channels they use. As a general rule, you should be where your customers are. Not sure where that might be? Start with the overall social media demographics. Then, dive into some audience research.
Source: Content Marketing Institute
For paid social media posts, the picture for B2B social media platforms is similar but not identical. LinkedIn again comes out on top (78%). But Instagram outranks YouTube and Twitter (a.k.a. X) is down at the bottom of the pack.
Source: Content Marketing Institute
Separate channels may also be relevant for different verticals, products, and markets. Depending on the industry and size of your business, you might want to consider:
- a news channel
- a careers channel
- a customer service account
Or any other account that speaks to a specific audience within your niche. Make sure you’re delivering the information your target audience wants in the right place and at the right time.
Keep in mind that B2B social marketing will likely become even more personalized in the future. Account-based marketing (ABM) will become the norm. In ABM, sales and marketing teams work together. They personalize outreach and marketing to decision-makers at target companies.
Social media is a prime tool for ABM. For instance, social listening allows you to keep tabs on your most important prospects.
3. Understand the competition
While you never want to copy the competition, it’s always useful to know what they’re up to. Understanding what the competition is doing helps you understand your own specific niche.
You can get an even better understanding of the competition by using social media listening to monitor their social media activities, so you can gain insights from their B2B social media examples. Such as:
- When and how often they post
- What kinds of voice and tone they use
- What kind of content gets the most engagement
- Specific customer pain points that may be unaddressed
You can use this information to guide your own social strategy. Especially before you have enough data to get meaningful insights from your own social posts. (More on that later.)
Want more details on competitor research? We’ve got a full blog post on how to conduct a competitor analysis on social media.
4. Create a content calendar and content library
Once you understand your customers and the competition, it’s time to think about what and when you will post on social media.
First, you need to plan your content calendar: What you will post on each of your social accounts and when. Deciding on the right content mix is an important part of this step, as no one will want to follow you if all you do is promote your products. We’ve got some content ideas for you later on in this post.
A social media management platform organizes your content calendar so you can create and schedule content in advance. And 76% of the most successful B2B businesses do so.
Hootsuite’s Composer allows you to schedule all of your social media channels from one screen. You have a holistic view of your content distribution. This advance planning gives you time to use the built-in content approval workflows. Composer also recommends the best time to post on each platform based on your past performance and selected goals.
Hootsuite’s content library is another important feature for B2B marketers. You can use the library to store pre-approved content and brand assets.
This protects your brand identity and reputation while making life easier for all members of the content creation team.
5. Analyze and refine
Almost all (87%) of the most successful B2B content marketers say they measure their content performance accurately. Compare that to only 19% of the least successful.
What metrics and data should you monitor? This depends on your business goals. You might focus on response time, impressions, engagement rate, conversions, sales, and more. The important thing is to set benchmarks and achievable goals.
Don’t ignore barometers like customer satisfaction ratings, qualitative reviews, and your Net Promoter Score. Look at reductions in recruitment and customer support costs as well. All of this contributes to return on investment.
Be realistic about what efforts you’ll have hard numbers for and which will be trickier to quantify. Remember, just because you can measure something doesn’t always mean you should. And just because you can’t measure something (easily) doesn’t mean it’s not worthwhile.
Your best ally in building out a performance measurement plan is a good social media analytics tool. Hootsuite Analytics gives you one-screen access to performance data from every social network, including easy-to-understand graphics and charts.
Speak to humans, not businesses
Remember that you’re not talking to brands – you’re talking to the people behind those brands. Likewise, they want to do business with the humans behind your brand.
In the LinkedIn B2B Thought Leadership Impact study, 64% of executives said they prefer “a more human, less formal tone of voice” over “an even-toned, intellectual voice.”
And you’re not just talking to CEOs and purchasing officers. Younger people will move up the ranks and be making purchasing decisions within a few years. It pays to nurture relationships with industry pros at all stages of their careers.
One simple way to break out of the boardroom with your content is to get your employees involved. Tell their stories. Highlight their accomplishments. Real people make your social media presence and brand voice appear more human and boost your recruiting efforts.
Tip: You can easily build a streamlined employee social program using Hootsuite Amplify.
Help your audience do their jobs
Think about ways you can make your followers’ (work) lives easier or more enjoyable. Provide content and resources that delight them in some way. Think how-to information, industry news, trends, tips, strategy, and so on.
Thought leadership is particularly important. 61% of decision-makers say thought leadership can be ”moderately or a lot more effective at demonstrating the potential value of its products/services compared to traditional product-oriented marketing.”
In content that does specifically promote your product, focus on how it will directly benefit the customer in real business terms. The latest Linked-in-Edelman B2B Thought Leadership Impact Report found that non-business-critical suppliers can best increase their chances of making a sale by:
- Proving they will increase a prospect’s profit margins or minimize losses
- Showing they can increase the likelihood of the prospect retaining customers and clients during a downturn
- Showing they can help the prospect outperform competitors
Use humor your followers will understand
B2B social media is about starting conversations and building relationships that lead to sales in the long term. That “long term” part is key, though. Followers aren’t going to stick around if your content doesn’t interest them.
So don’t let B2B’s reputation for boring content hold you back. Humor is an import tool in your content-creation toolbox. You just have to find the right tone.
What kind of humor speaks directly to your audience? Is there an inside joke that only industry pros will understand? A pun that will amuse your followers while highlighting your product benefits? Signal to your audience that you understand social media is primarily a platform for content that entertains and delights.
Respond to DMs and comments
If we were to highlight the most important component of a B2B social media strategy, this would probably be it. Anyone who comments on your content or sends you a DM is expressing interest in your brand. They’re practically raising their hands and shouting, “Hey! I’m a lead!”
That said, it’s easy for comments and DMs to get lost when you’re juggling multiple social platforms, each with its own inbox. A consolidated social media inbox like the one built into Hootsuite makes sure you never miss a thing.
Hootsuite Inbox also speeds up your response time by automatically routing messages through to the most appropriate person on your team. This ensures potential sales don’t get bogged down in the customer service queue.
Reduce response time (and your workload)
Manage all your messages stress-free with easy routing, saved replies, and friendly chatbots. Try Hootsuite’s Inbox today.
1. Share a free resource
A free resource like a white paper or report can be a valuable way to earn the trust of your B2B social media followers. But only if the report provides quality information backed up by reliable data and research – and offers real-world suggestions for how to incorporate that information into operations.
Two of the main qualities business leaders look for in thought leadership content are “robust research and strong supporting data” and “concrete guidance on how to respond to the issues or opportunities discussed.”
For example, here’s the primary and secondary data information for the Hootsuite 2023 Social Media Career Report:
And here are some of the ways Hootsuite shared the report on social media:
But how much asking is too much? 🤣
All kidding aside, this is why you must ask for the damn raise already! You deserve it for so many reasons.
— Hootsuite 🦉 (@hootsuite) September 19, 2023
2. Crack a joke
We talked about humor earlier in this post. Here’s where the rubber hits the road. From a tongue-in-cheek play on words, to a funny meme, to a straight-up dad joke, tickle your followers’ funny bones from time to time to keep them coming back for more.
The level of humor can vary with the platform, and should be based on audience research. For instance, you can likely skew a lot more silly on TikTok than on LinkedIn.
@artandsuchevan finds creativity in the tiniest and most unexpected places ✨
Keep a close eye on your analytics after posting anything outside the norm for your brand to see how your audience responds. If they love it, give them more. If the response is tepid or you see an unusual number of unfollows, rethink your strategy and try a different approach to humor.
3. Join a relevant conversation
We talked about social listening above in the context of competitor research. But it’s also a great way to find conversations relevant to your industry and your brand.
Simply add relevant hashtags and industry terms to your Hootsuite streams. When you find a relevant conversation, pop in with helpful information (never a hard sell). This is all about building relationships and creating brand awareness.
For example, when Patrick Mahomes was caught correcting an awkward grammar mistake on Twitter (shout out to the edit button!), both Grammarly and Merriam-Webster jumped in.
The edit deserves a touchdown.🏈
— Grammarly (@Grammarly) September 12, 2023
Proud of this edit.
— Merriam-Webster (@MerriamWebster) September 12, 2023
4. Share some stats
We’ve talked about the importance of thought leadership already. Quick stats and infographics are an easy and effective way to share thought leadership on social media without requiring followers to dive deep into a long report.
Infographics are snackable and highly shareable, meaning they can help your content spread well beyond your own social followers.
Business can be tough, and you can gain a lot of brand loyalty by showing you understand the difficulties employees face. Remember, you need to win the hearts and minds of future business leaders, not just those who are making purchasing decisions today.
We hope this message finds you well. Unless you’re on PTO. In that case, we hope this message does not find you; we hope you find yourself with a fully recharged battery. 🔋
— Slack (@SlackHQ) September 19, 2023
Easily manage all your social media profiles using Hootsuite. From a single dashboard, you can schedule and publish posts, engage your followers, monitor relevant conversations, measure results, manage your ads, and much more.
2023 Average Engagement Rates for 13 Industries [STATS]
So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Now you’re looking at your performance report, wondering what the numbers actually mean. Is a 2% engagement rate high or low? Did your target audience love your campaign, or was it a flop?
Without social media benchmarks (a.k.a. average performance stats for a social platform or industry), it’s difficult to make sense of raw data. But we got you. In this post, we’ve rounded up average social media engagement rates from 13 top industries to give you a better understanding of where you stand. (And empower you to brag to your boss with data-informed confidence — you’re welcome.)
We’ve even included a simple (and free!) engagement rate calculator you can use to quickly double-check your own performance stats.
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Below, you’ll find the latest average engagement rates (per post), broken down by industry and social network.
Where did this data come from? Our team collects and anonymously compiles data from social accounts connected to Hootsuite. Each benchmark is based on at least 100 social accounts, and no data can be traced back to any individual account.
For more benchmarks (including impressions, audience growth rate, posting frequency, and much more) and insights that will help you improve your marketing strategy, start a free 30-day Hootsuite trial and browse stats from your industry — and hand-picked competitors — in Hootsuite Analytics
- Average X (Twitter) engagement rate: 1.02%
- Average Instagram engagement rate: 2.06%
- Average Facebook engagement rate: 0.82%
- Average LinkedIn engagement rate: 1.18%
- Average TikTok engagement rate: 0.71%
- Average X (Twitter) engagement rate: 1.03%
- Average Instagram engagement rate: 3.16%
- Average Facebook engagement rate: 1.63%
- Average LinkedIn engagement rate: 1.81%
- Average TikTok engagement rate: 0.52%
- Average X (Twitter) engagement rate: 1.4%
- Average Instagram engagement rate: 1.66%
- Average Facebook engagement rate: 1.09%
- Average LinkedIn engagement rate: 1.32%
- Average TikTok engagement rate: 9.77%
- Average X (Twitter) engagement rate: 0.99%
- Average Instagram engagement rate: 1.87%
- Average Facebook engagement rate: 0.97%
- Average LinkedIn engagement rate: 1.74%
- Average TikTok engagement rate: 0.64%
- Average X (Twitter) engagement rate: 0.79%
- Average Instagram engagement rate: 1.49%
- Average Facebook engagement rate: 0.71%
- Average LinkedIn engagement rate: 1.11%
- Average TikTok engagement rate: 0.64%
- Average X (Twitter) engagement rate: 1.33%
- Average Instagram engagement rate: 2.05%
- Average Facebook engagement rate: 1.64%
- Average LinkedIn engagement rate: 2.14%
- Average TikTok engagement rate: 0.8%
- Average X (Twitter) engagement rate: 0.92%
- Average Instagram engagement rate: 2.28%
- Average Facebook engagement rate: 1.31%
- Average LinkedIn engagement rate: 1.61%
- Average TikTok engagement rate: 0.75%
- Average X (Twitter) engagement rate: 1.18%
- Average Instagram engagement rate: 2.47%
- Average Facebook engagement rate: 1.61%
- Average LinkedIn engagement rate: 2.26%
- Average TikTok engagement rate: 0.63%
- Average X (Twitter) engagement rate: 0.81%
- Average Instagram engagement rate: 1.5%
- Average Facebook engagement rate: 1.01%
- Average LinkedIn engagement rate: 1.68%
- Average TikTok engagement rate: 0.39%
- Average X (Twitter) engagement rate: 0.87%
- Average Instagram engagement rate: 2.07%
- Average Facebook engagement rate: 0.82%
- Average LinkedIn engagement rate: 1.29%
- Average TikTok engagement rate: 1.21%
- Average X (Twitter) engagement rate: 0.89%
- Average Instagram engagement rate: 1.62%
- Average Facebook engagement rate: 1.05%
- Average LinkedIn engagement rate: 1.55%
- Average TikTok engagement rate: 0.36%
- Average X (Twitter) engagement rate: 1.34%
- Average Instagram engagement rate: 1.47%
- Average Facebook engagement rate: 1%
- Average LinkedIn engagement rate: 1.72%
- Average TikTok engagement rate: 0.55%
- Average X (Twitter) engagement rate: 1.32%
- Average Instagram engagement rate: 1.7%
- Average Facebook engagement rate: 0.97%
- Average LinkedIn engagement rate: 1.47%
- Average TikTok engagement rate: 6.01%
Across almost all industries, Instagram consistently has the highest average rates compared to other social networks.
Interestingly, educational institutions generated higher Instagram engagement than any other industry in September. If you run social media for a school, college, or university and struggle to get your engagement rates up to the industry average, here are some tips that will help.
Exceptionally high TikTok engagement rates suggest that short-form video is a great way to capture audience attention in these sectors. If you operate in one of these industries and haven’t started using TikTok to promote your business yet, you might be missing out! Our beginner’s guide to TikTok marketing will help you get started and connect with TikTok’s hyper-engaged community.
In general, financial institutions and tech companies appear to generate slightly lower social media engagement compared to other sectors — on every social media platform except for LinkedIn. This might be because these industries deal with complex and technical topics that can be challenging to engage a broad audience.
Remember: It’s not a product or service that makes something seem “boring” — it’s bad marketing. You can create engaging social content even if your industry has a boring reputation. Not sure how? Check out these blog posts for inspiration:
Restaurants and other food-related businesses see high engagement on Instagram — which makes perfect sense, considering the platform’s focus on visual content (and its users’ obsession with posting pictures of their meals).
Ready to compare your performance to industry benchmarks? Use this free tool to find out your engagement rate by post.
Note: If you’re calculating your account’s total engagement, include information about all your posts (e.g total number of posts published, total number of likes, and so on). If you’re calculating the engagement rate of a specific social media marketing campaign, only include the details of the posts that were part of the campaign.
If you’re looking for more detailed data or you want to calculate different kinds of engagement (like engagement rate by reach or engagement rate by impressions), download our free spreadsheet calculator that will do the math for you.
Or, better yet, start a free 30-day Hootsuite trial to easily track the performance of all your social channels in one place (so you can replicate what works and get more engagement). Hootsuite’s social media analytics tool collects your stats from Facebook, Instagram, Twitter, LinkedIn, and TikTok.
With Hootsuite Analytics, you can also:
- Find out when your audience is online
- Get personalized recommendations for your best times to post for each of your accounts
- Easily view industry benchmarks and see how you compare to competitors
Use Hootsuite to track and improve engagement rates across all your social media channels. Try it free today.
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