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23 Game-Changing Twitter Hacks (or X Hacks) You Need To Know




In the fast-paced Twittersphere (or is it the X-sphere now?), knowing the right Twitter hacks can be a huge advantage.

Only 43% of marketers promote their business on Twitter, meaning there’s market share to grab. Having a few tricks up your sleeve can help you save time and maximize every opportunity. It doesn’t hurt that they make you look like a wizard around the office, too.

Check out these 23 X (formerly known as Twitter) tricks and tips you should know about.

Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month.

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10 Twitter hacks for better tweets

Add emojis from your desktop

Using emoji in your tweets is a proven way to increase engagement, but they’re not easy to find on desktop. Try this workaround to summon the emoji menu on Macs.

How to do it:

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  1. Place your cursor in any text field
  2. Hold Control + Command + Space bar keys
  3. Choose your emoji from the pop-up

And while you’re at it, consider adding emoji to your Twitter bio, too

Beat the 280-character limit with an image

If you can’t fit your message into Twitter’s 280-character limit and don’t want to subscribe to Twitter Blue, you can use an image instead. This is, of course, where the saying, “a picture’s worth a thousand words” comes from. But we wouldn’t recommend tweeting a novella.

You could take a screenshot of a note on your phone, but this can look pretty budget if your company releases an important statement. Take the time to create a graphic, and use the opportunity to add branding.

This way, if the image is shared separately from the tweet, it will still have attribution.

I wanted to share some of my thoughts on today’s Supreme Court decision on affirmative action:

— Michelle Obama (@MichelleObama) June 29, 2023

Or make your message more dynamic with a custom GIF:

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oh and ken is there too

— tumblr dot com the website and app (@tumblr) July 18, 2023

If you use the Twitter image hack, make sure to include an image description (aka alt text). Doing this makes the image text accessible for people with visual impairments and those using assistive technology. The alt text limit on Twitter is 1,000 characters.

How to do it:

  1. Click tweet.
  2. Upload an image.
  3. Click Add description.
  4. Fill out the description field.
  5. Click Save.

For pointers on writing alt text, read our guide to inclusive design for social media.

String tweets together with a thread

Another way to share a message that exceeds 280 characters is with a thread. And no, we’re not talking about Zuckerberg’s new Threads app.

Twitter threads are a series of tweets linked together so they don’t get lost or taken out of context.

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How to do it:

  1. Draft a new tweet.

    you can create twitter threads from the compose tweet screen
  2. Click the blue plus icon. (The icon will highlight once you have entered in text).

    select the blue plus sign to add another tweet to your thread
  3. When you have finished adding all the tweets you’d like included in your thread, click the Post all button to post.

    select the post all button to publish your entire thread at once

The finished result will look something like this:

men carrying george:

a short but necessary thread 🧵

— danny ☻︎ 📌 SAPNAP ART (@gnfsmanager) July 25, 2023

Edit your tweet

With Twitter Blue, you can now edit your tweets. Once you hit Post, you have up to 1 hour to slap the undo button and re-write your tweet.

Just remember, your edited tweets and revision histories are still visible. If you’re making a substantial change (or doing a total 180 on an opinion), you may want to just delete and repost.

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now that Edit is rolling out in Twitter Blue Labs, here’s what you can expect

see that little icon? it’s there to let you know that the Tweet has been edited

— Blue Subscription (@XBlue) October 3, 2022

Schedule tweets to save time

The best social media strategies rely on well-planned content calendars. And if you’ve already got your content lined up, scheduling your tweets can save time and keep you organized.

When it comes to social media scheduling tools, we’re a little biased. Here are some instructions for how to do it with Hootsuite:

How to do it:

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  1. In your Hootsuite dashboard, click Compose Message.
  2. Type your message and include relevant links and photos if you have them.
  3. Click to select a profile from the profile picker.
  4. Click the calendar icon.
  5. From the calendar, select the date for the message to be sent.
  6. Select the time for the message to be sent.
  7. Click Schedule.

Pin a tweet to your profile

Pinning a tweet to your profile is the grown-up equivalent of putting stickers on your locker. The pinned tweet lives at the top of your profile, giving everyone a look at the 280 characters you’ve placed on a pedestal.

How to do it:

  1. From your profile, find the tweet you’d like to pin
  2. Hit the More icon (three dots) located at the top left corner
  3. Select Pin to your profile
  4. Confirm

your pinned tweets appear at the top of your profile

Source: cchristisonn on Twitter

Highlight a tweet on your profile (Twitter Blue exclusive)

Instead of pinning tweets to the top of your profile, you can add them to your Highlights. This is exclusive to Twitter Blue, so you’ll have to grab a Twitter Blue subscription to use it.

The highlights tab sits on the top of your profile and can be a place to keep your best tweets. It’s a little like Instagram Story highlights.

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Highlighted tweets appear in a separate tab on your profile

Source: Elon Musk on Twitter

Unroll a thread

Here’s a tip for those who find it difficult to read a Twitter thread, use a screen reader, or would just like to extract the text of a thread.

Simply reply to a thread with “@threadreaderapp unroll”, and a bot will respond with a link to the unrolled text.

I’m @ThreadReaderApp a Twitter bot here to help you read threads more easily. To trigger me, you just have to reply to (or quote) any tweet of the thread you want to unroll and mention me with the “unroll” keyword and I’ll send you a link back on Twitter 😀

— Thread Reader App (@threadreaderapp) November 25, 2017

Embed a tweet

Embedding tweets on your website or blog is often a better alternative to screen captures, which aren’t as responsive and can’t be read by screen readers. Plus, they just look slicker.

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Here’s how to do it:

  1. Click the More icon (the three dots) in the top right of the tweet.
  2. Select Embed tweet.
  3. You’ll be automatically taken to Twitter Publish, where you can customize how the tweet to copy a tweet to embed it elsewhere without screenshotting

    Source: Twitter Publish
  4. Copy and paste the code provided into your blog or website and Ta Da! You now have a much slicker, mobile-friendly version of the tweet in question. (Like the one we’ve embedded below 😉)

Our headquarters tonight

— Elon Musk (@elonmusk) July 24, 2023

Use Twitter keyboard shortcuts on desktop

Want to save time and impress your colleagues with Twitter shortcut wizardry?

Type any of the following while using Twitter on desktop and prepare to wow the crowds:

  • New Message: M
  • Scroll Home feed (previous tweet): J
  • Scroll Home feed (next tweet): K
  • Refresh Home feed to see new tweets: . (period!)
  • Like a tweet: L
  • Write a new tweet: N
  • Post tweet: Control + Enter on PC / Command + Return on Mac
  • Favorite current tweet: F
  • Retweet selected tweet: T
  • Open the topic page of the current tweet: Enter (Return on Mac)

You can also navigate Twitter by pressing the following keyboard shortcuts at the same time:

  • Home Feed: G + H
  • Mentions: G + R
  • Notifications: G + N
  • DMs: G + M
  • Your profile: G + P
  • Search for a profile in the search bar: G + U
  • Likes: G + L
  • Settings: G + S

For more time-saving keyboard wizardry, check out our complete guide to keyboard shortcuts for social media managers.

7 Twitter interaction and engagement hacks

Tweet at the best time

If you tweet and no one reads it, did it even happen?

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To make sure your tweet reaches as many people as possible, aim to tweet when your audience is most likely to be online.

Hootsuite research shows that the best time to tweet is 7:00 AM PST on Mondays and 10:00 AM PST on Wednesdays. Try tweeting consistently around this time, and use Twitter Analytics to adjust your schedule accordingly.

One of the best hacks for Twitter can be found on Hootsuite. Please, hold your applause until the end, people.

When you schedule content, the platform automatically recommends the best time to post for your audience. It also uses AI to predict the right hashtags. We’re just doing our part to make the Twitterverse a better place.

Try Hootsuite for free. You can cancel anytime.

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Retweets (both yours and others)

Extend the lifespan of your best tweets by retweeting them. But don’t abuse this tactic. Make sure the content you’re retweeting is evergreen, and do it long after everyone forgets your original tweet.

Retweeting other people’s content — especially from your followers — can also build audience loyalty. As long as they’re relevant to your brand, retweets are an easy way to publish content without the effort of writing it.

As the world reflects on Nelson Mandela and his inspiring legacy, this #MandelaDay we are also inspired by our #ObamaLeaders in Africa who are helping shape their communities and bring change home.

Learn more about our Leaders Africa cohort:

— The Obama Foundation (@ObamaFoundation) July 18, 2023

Save tweets for later with Bookmarks

Have you ever been doom-scrolling at 3 AM and come across a tweet you want to repost at a less ungodly hour? Only for it to disappear into the Twitterverse once your alarm clock goes off? Us, too.

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It doesn’t have to be like this.

Just tap the bookmark icon at the bottom of the post and save it for later.

the bookmark icon appears at the bottom of each tweet

Source: Mike Tyson on Twitter

And don’t worry; bookmarks are private, so even if you save an embarrassing amount of Mike Tyson-musing tweets during the witching hour, no one will know.

Organize your feed with Lists

Whether you run a personal or business account on Twitter, you likely follow people for different reasons. Grouping followers into specific categories via Lists makes it easier to stay on top of trends, customer opinions, and more.

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Just remember: Twitter notifies someone when you add them to a public List. So, unless you’re okay with that, make sure your List is set to private.

How to do it:

  1. Head to the navigation bar on the left.
  2. Select Lists.
  3. Click the New List icon in the top right beside the search bar.
  4. Create a name for the list and add a description. Make it private by clicking the box on the right, or leave this box unchecked if you prefer to have a public list.
  5. Add Twitter users to your list.

Here’s a hack for this hack (hack-ception, if you will): Just press G and I to open your Lists tabs.

create a new list on twitter

Pro tip: Use the Discover new Lists box to search for lists relevant to your interests!

Track competitors without following them

A cool feature with Lists: you don’t need to follow an account to add them to your List. To track your competitors, simply create a private List and add as you see fit.

You can also use Brandwatch by Hootsuite to keep track of keywords, brand mentions, or competitor names mentioned on the vast internet.

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Request a free demo of Brandwatch by Hootsuite

Subscribe to public Lists

No need to reinvent the List. If another account has curated a stellar lineup of Twitter users you’d like to track, all you have to do is hit subscribe.

To see someone’s Lists, simply go to their profile, hit the More icon in the upper right corner (three dots), and select View Lists.

you can view public lists on people's twitter profiles

Source: Justin Trudeau on Twitter

Find out whose Lists you’re on

Check what Lists you’re on so you can better understand how people perceive your brand. Obviously, you’ll only be able to see public Lists.

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How to do it:

  1. Head to your Lists (hold G and I simultaneously).
  2. Hit the More icon (three dots) in the top right corner.
  3. Click Lists you’re on.

6 Twitter data and settings hacks

Download your Twitter data

Create a backup of your account’s tweets by requesting your full archive from Twitter. Social media data archiving may be necessary for compliance reasons, especially if you’re a government organization or part of another heavily regulated industry.

How to do it:

  1. Head to Account settings; this will be under the More icon (three dots) in the navigation bar.
  2. Select Settings and support from the menu; under the dropdown, click Settings and privacy.
  3. Click on Your Account.
  4. Navigate to Download an archive of your data.
  5. Enter your password and verify your account through TFA.
  6. Under Twitter data, click Request archive.

Your Twitter data will automatically begin processing. It can take up to 24 hours to complete, so give yourself time if you know you’ll need the data. Once it’s ready to download, you’ll receive an in-app notification.

Give your eyes a rest with Twitter’s dark mode

Also known as “night mode,” Twitter’s dark mode setting is designed to be easier on the eyes in low-light environments.

How to use it:

  1. Tap the More icon (three dots) on the left navigation bar.
  2. Tap Settings and Support.
  3. Tap Display.
  4. Choose Dim or Lights out.
  5. Click Done.

how to switch on dark mode on twitter

Change your Twitter colors

Feeling Barbiecore pink today? Let your Twitter color scheme reflect your mood.

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How to do it:

  1. Tap the More icon (three dots) on the left navigation bar.
  2. Tap Settings and Support.
  3. Tap Display.
  4. Choose from one of the six color options.
  5. Click Done.

select a new color scheme for twitter

Enable data saver mode

You know when your wifi goes out, but you’ve still got to get your tweets on? If you’re operating on a tight data budget, try data saver mode.

You can reduce Twitter’s data usage by following these steps. Note that when enabled, videos and photos will be presented as a preview until you load them. To load images in high quality, tap and hold the image.

How to do it on mobile:

  1. Head to the navigation bar, then tap Settings and privacy.
  2. Under General, tap Data usage. You can also search for Data usage within Settings.
  3. Tap the toggle next to Data saver to turn on.

How to do it on desktop:

  1. Head to the navigation bar.
  2. Tap Settings and Support.
  3. Tap Settings and privacy.
  4. Tap Accessibility, display, and languages.
  5. Tap Data saver and click the box.

Use advanced settings to refine your search

Take advantage of Twitter’s advanced search settings to narrow down your results.

How to do it:

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  1. Enter a search query.
  2. On the right-hand side, under Search filters, click Advanced search.
  3. Fill out your search parameters and click Search.

using twitter's advanced search functionality on desktop

Try search operators to filter results

Twitter’s search capabilities are similar to those you’ll find on engines like Google. You can type in commands to search for specific keyword pairings.

Use this search operator… to find tweets that:
social marketing contain both “social” and “marketing”
“social marketing” contain the exact phrase “social marketing”
social OR marketing contain “social” or “marketing” or both
social-marketing contain “social” but not “marketing”
#social contain the hashtag “social”
from:Hootsuite are sent from @Hootsuite’s Twitter account
to:Hootsuite replies to the @Hootsuite Twitter account
@Hootsuite mention @Hootsuite’s Twitter handle
social filter:safe contain “social” with potentially sensitive results removed
social filter:media contain “social” and an image or video
social filter:native_video contain “social” and an uploaded (not linked) video
social-filter:retweets contain “social” with retweets removed
social filter:links contain “social” and a URL link
social URL:Hootsuite contain “social” and a URL with the word “Hootsuite” in it
social since:2023-01-01 contain “social” and were sent after “2023-01-01”
social until: 2023-01-01 contain “social” and were sent before “2023-01-01”
social? contain “social” and asks a question
social 🙂 contain “social” and 🙂
social:( contain “social” and 🙁

Looking for more hacks and tricks? These tips will help you get more Twitter followers, this will help your overall Twitter marketing strategy, and these Hootsuite hacks will save you time and effort.

FAQs about the top Twitter hacks

How do you win the Twitter algorithm?

You can follow best practices for the Twitter algorithm to help your content rank. Make sure you’re posting at the right time for your audience, using hashtags to expand your reach, and keeping your Twitter account active.

How do you get 0 to 1000 followers on Twitter?

Black hat techniques like buying followers may show a quick rise in your follower count but are ultimately not a good idea. Keep creating consistent content for your audience, follow this Twitter guide, and watch your follower count rise from 0 to 1000.

How do I turn off DM limit on Twitter?

You can’t, sorry. DM limits on Twitter are put in place to alleviate pressure on the platform’s backend. You’re limited to 500 DMs per day.

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The ultimate hack? Saving time by managing your X presence using Hootsuite. Share video, schedule posts, and monitor your efforts—all from a single dashboard. Try it free today.

Get Started

With files from Katie Sehl.

Do it better with Hootsuite, the all-in-one social media tool. Stay on top of things, grow, and beat the competition.

Free 30-Day Trial

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See also  What are KOLs in Marketing? (And How to Work With Them)
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5 B2B Social Media Marketing Tactics That Actually Work





B2B social media marketing can be an effective way for brands to build awareness, strengthen relationships, and close sales. But B2B social marketers face unique challenges when it comes to tone and content mix.

So, how do you use social tools to bring in (and keep) followers, create engagement, build brand awareness, and fill your funnel? Read on for all the tips you need to build an effective B2B social media strategy.

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Also use it to track results and present the plan to your boss, teammates, and clients.

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B2B social media marketing is the use of social channels to market products or services to business clients and prospects. (B2B stands for business-to-business, as opposed to business-to-consumer or B2C.)

Marketers at B2C companies use social channels to reach consumers and influence purchases. Effective B2B marketing requires a different approach. B2B marketers have to think more strategically to reach business owners and decision-makers. They then nurture relationships that can lead to large purchase agreements.

All social channels can have a place in B2B marketing. But the balance and type of content will look different for a B2B social media strategy than for a consumer-focused plan.

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B2B social media success begins with a sound B2B social media strategy. Here’s how to build one for your brand.

 1. Align goals with business objectives

Just like a good B2C strategy, every B2B social media plan should answer the following two questions:

  1. What are the company’s business objectives?
  2. How will B2B social media marketing help achieve them?

But the similarities mostly end here. B2B and B2C social media marketers use social platforms for different purposes. B2C social media campaigns drive sales, while B2B social is more “top of funnel.” Social media goals for B2B marketers should likely focus on longer-term business objectives.

In fact, the top 3 overall goals for B2B companies are:

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  1. Create brand awareness
  2. Build trust and credibility
  3. Educate audiences

Generating sales or revenue comes in at number 8.

Those top three goals all contribute to social media B2B lead generation. Successful B2B marketers also use content marketing to nurture subscribers, audiences, or leads.

Our blog post on goal-setting can help you establish the right goals and objectives for your B2B social media plan.

Don’t forget to include internal objectives and goals within your plan. According to research published in the Journal of Business Logistics, social media can help account managers increase both product and competitor knowledge.

2. Know your audience

Your corporate structure probably caters to various client personas. Or, at least, different client categories.

For instance, a design firm might work for commercial, public, and residential customers. It likely has team members or verticals that specialize in each category.

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Your B2B social media marketing strategy should do the same. Focus on building fleshed-out buyer personas of your ideal customers. These will allow you to create social media content that speaks to real people.

Understanding your audience also means understanding which social channels they use. As a general rule, you should be where your customers are. Not sure where that might be? Start with the overall social media demographics. Then, dive into some audience research.

Almost all B2B content marketers (96%) use LinkedIn. They also rated it as the top-performing organic platform.

organic non paid social media platforms B2B content marketers used in last 12 months

Source: Content Marketing Institute

For paid social media posts, the picture for B2B social media platforms is similar but not identical. LinkedIn again comes out on top (78%). But Instagram outranks YouTube and Twitter (a.k.a. X) is down at the bottom of the pack.

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paid social media platforms B2B content marketers used in last 12 months

Source: Content Marketing Institute

Separate channels may also be relevant for different verticals, products, and markets. Depending on the industry and size of your business, you might want to consider:

See also  Social Media Sentiment Analysis: Tools and Tips for 2022

Or any other account that speaks to a specific audience within your niche. Make sure you’re delivering the information your target audience wants in the right place and at the right time.

Keep in mind that B2B social marketing will likely become even more personalized in the future. Account-based marketing (ABM) will become the norm. In ABM, sales and marketing teams work together. They personalize outreach and marketing to decision-makers at target companies.

Social media is a prime tool for ABM. For instance, social listening allows you to keep tabs on your most important prospects.

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3. Understand the competition

While you never want to copy the competition, it’s always useful to know what they’re up to. Understanding what the competition is doing helps you understand your own specific niche.

Start by benchmarking your current social media performance against your competitors. Hootsuite Analytics has a built-in benchmarking tool that shows how you stack up against others in your field.

industry benchmarking profile impressions audience growth rate and post engagement rate

Try for free

You can get an even better understanding of the competition by using social media listening to monitor their social media activities, so you can gain insights from their B2B social media examples. Such as:

  • When and how often they post
  • What kinds of voice and tone they use
  • What kind of content gets the most engagement
  • Specific customer pain points that may be unaddressed

You can use this information to guide your own social strategy. Especially before you have enough data to get meaningful insights from your own social posts. (More on that later.)

Want more details on competitor research? We’ve got a full blog post on how to conduct a competitor analysis on social media.

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4. Create a content calendar and content library

Once you understand your customers and the competition, it’s time to think about what and when you will post on social media.

First, you need to plan your content calendar: What you will post on each of your social accounts and when. Deciding on the right content mix is an important part of this step, as no one will want to follow you if all you do is promote your products. We’ve got some content ideas for you later on in this post.

A social media management platform organizes your content calendar so you can create and schedule content in advance. And 76% of the most successful B2B businesses do so.

Hootsuite’s Composer allows you to schedule all of your social media channels from one screen. You have a holistic view of your content distribution. This advance planning gives you time to use the built-in content approval workflows. Composer also recommends the best time to post on each platform based on your past performance and selected goals.

Hootsuite Composer new Twitter post Hayward School of Finance

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Hootsuite’s content library is another important feature for B2B marketers. You can use the library to store pre-approved content and brand assets.

This protects your brand identity and reputation while making life easier for all members of the content creation team.

5. Analyze and refine

​​Almost all (87%) of the most successful B2B content marketers say they measure their content performance accurately. Compare that to only 19% of the least successful.

This makes sense. How can you know how well your social content performs if you don’t measure with clear metrics and KPIs?

What metrics and data should you monitor? This depends on your business goals. You might focus on response time, impressions, engagement rate, conversions, sales, and more. The important thing is to set benchmarks and achievable goals.

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Don’t ignore barometers like customer satisfaction ratings, qualitative reviews, and your Net Promoter Score. Look at reductions in recruitment and customer support costs as well. All of this contributes to return on investment.

Be realistic about what efforts you’ll have hard numbers for and which will be trickier to quantify. Remember, just because you can measure something doesn’t always mean you should. And just because you can’t measure something (easily) doesn’t mean it’s not worthwhile.

See also  How to Use Social Proof to Fuel Engagement and Sales

Your best ally in building out a performance measurement plan is a good social media analytics tool. Hootsuite Analytics gives you one-screen access to performance data from every social network, including easy-to-understand graphics and charts.

Hootsuite Analytics performance measurement plan ROI analysis

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Speak to humans, not businesses

Remember that you’re not talking to brands – you’re talking to the people behind those brands. Likewise, they want to do business with the humans behind your brand.

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In the LinkedIn B2B Thought Leadership Impact study, 64% of executives said they prefer “a more human, less formal tone of voice” over “an even-toned, intellectual voice.”

And you’re not just talking to CEOs and purchasing officers. Younger people will move up the ranks and be making purchasing decisions within a few years. It pays to nurture relationships with industry pros at all stages of their careers.

One simple way to break out of the boardroom with your content is to get your employees involved. Tell their stories. Highlight their accomplishments. Real people make your social media presence and brand voice appear more human and boost your recruiting efforts.

Tip: You can easily build a streamlined employee social program using Hootsuite Amplify.

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Help your audience do their jobs

Think about ways you can make your followers’ (work) lives easier or more enjoyable. Provide content and resources that delight them in some way. Think how-to information, industry news, trends, tips, strategy, and so on.

Thought leadership is particularly important. 61% of decision-makers say thought leadership can be ”moderately or a lot more effective at demonstrating the potential value of its products/services compared to traditional product-oriented marketing.”

In content that does specifically promote your product, focus on how it will directly benefit the customer in real business terms. The latest Linked-in-Edelman B2B Thought Leadership Impact Report found that non-business-critical suppliers can best increase their chances of making a sale by:

  • Proving they will increase a prospect’s profit margins or minimize losses
  • Showing they can increase the likelihood of the prospect retaining customers and clients during a downturn
  • Showing they can help the prospect outperform competitors

Use humor your followers will understand

B2B social media is about starting conversations and building relationships that lead to sales in the long term. That “long term” part is key, though. Followers aren’t going to stick around if your content doesn’t interest them.

So don’t let B2B’s reputation for boring content hold you back. Humor is an import tool in your content-creation toolbox. You just have to find the right tone.

What kind of humor speaks directly to your audience? Is there an inside joke that only industry pros will understand? A pun that will amuse your followers while highlighting your product benefits? Signal to your audience that you understand social media is primarily a platform for content that entertains and delights.

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Respond to DMs and comments

If we were to highlight the most important component of a B2B social media strategy, this would probably be it. Anyone who comments on your content or sends you a DM is expressing interest in your brand. They’re practically raising their hands and shouting, “Hey! I’m a lead!”

That said, it’s easy for comments and DMs to get lost when you’re juggling multiple social platforms, each with its own inbox. A consolidated social media inbox like the one built into Hootsuite makes sure you never miss a thing.

Hootsuite Inbox also speeds up your response time by automatically routing messages through to the most appropriate person on your team. This ensures potential sales don’t get bogged down in the customer service queue.

Reduce response time (and your workload)

Manage all your messages stress-free with easy routing, saved replies, and friendly chatbots. Try Hootsuite’s Inbox today.

Book a Demo

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B2B social media tactics and content ideas

1. Share a free resource

A free resource like a white paper or report can be a valuable way to earn the trust of your B2B social media followers. But only if the report provides quality information backed up by reliable data and research – and offers real-world suggestions for how to incorporate that information into operations.

See also  What are KOLs in Marketing? (And How to Work With Them)

Two of the main qualities business leaders look for in thought leadership content are “robust research and strong supporting data” and “concrete guidance on how to respond to the issues or opportunities discussed.”

For example, here’s the primary and secondary data information for the Hootsuite 2023 Social Media Career Report:

Hootsuite 2023 Social Media Career Report survey and respondent data

And here are some of the ways Hootsuite shared the report on social media:

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But how much asking is too much? 🤣

All kidding aside, this is why you must ask for the damn raise already! You deserve it for so many reasons.

Discover the most convincing reasons, and build up the courage to ask with insights from our career report:

— Hootsuite 🦉 (@hootsuite) September 19, 2023

2. Crack a joke

We talked about humor earlier in this post. Here’s where the rubber hits the road. From a tongue-in-cheek play on words, to a funny meme, to a straight-up dad joke, tickle your followers’ funny bones from time to time to keep them coming back for more.

The level of humor can vary with the platform, and should be based on audience research. For instance, you can likely skew a lot more silly on TikTok than on LinkedIn.

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@artandsuchevan finds creativity in the tiniest and most unexpected places ✨

♬ original sound – Adobe – Adobe

Keep a close eye on your analytics after posting anything outside the norm for your brand to see how your audience responds. If they love it, give them more. If the response is tepid or you see an unusual number of unfollows, rethink your strategy and try a different approach to humor.

3. Join a relevant conversation

We talked about social listening above in the context of competitor research. But it’s also a great way to find conversations relevant to your industry and your brand.

Simply add relevant hashtags and industry terms to your Hootsuite streams. When you find a relevant conversation, pop in with helpful information (never a hard sell). This is all about building relationships and creating brand awareness.

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For example, when Patrick Mahomes was caught correcting an awkward grammar mistake on Twitter (shout out to the edit button!), both Grammarly and Merriam-Webster jumped in.

Patrick Mahomes grammar mistake correction on Twitter post

Source: @PatrickMahomes

The edit deserves a touchdown.🏈

— Grammarly (@Grammarly) September 12, 2023

Proud of this edit.

— Merriam-Webster (@MerriamWebster) September 12, 2023

4. Share some stats

We’ve talked about the importance of thought leadership already. Quick stats and infographics are an easy and effective way to share thought leadership on social media without requiring followers to dive deep into a long report.

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Infographics are snackable and highly shareable, meaning they can help your content spread well beyond your own social followers.

5. Empathize

Business can be tough, and you can gain a lot of brand loyalty by showing you understand the difficulties employees face. Remember, you need to win the hearts and minds of future business leaders, not just those who are making purchasing decisions today.

We hope this message finds you well. Unless you’re on PTO. In that case, we hope this message does not find you; we hope you find yourself with a fully recharged battery. 🔋

— Slack (@SlackHQ) September 19, 2023

Easily manage all your social media profiles using Hootsuite. From a single dashboard, you can schedule and publish posts, engage your followers, monitor relevant conversations, measure results, manage your ads, and much more.

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2023 Average Engagement Rates for 13 Industries [STATS]





So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Now you’re looking at your performance report, wondering what the numbers actually mean. Is a 2% engagement rate high or low? Did your target audience love your campaign, or was it a flop?

Without social media benchmarks (a.k.a. average performance stats for a social platform or industry), it’s difficult to make sense of raw data. But we got you. In this post, we’ve rounded up average social media engagement rates from 13 top industries to give you a better understanding of where you stand. (And empower you to brag to your boss with data-informed confidence — you’re welcome.)

We’ve even included a simple (and free!) engagement rate calculator you can use to quickly double-check your own performance stats.

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Average engagement rates (September 2023)

Below, you’ll find the latest average engagement rates (per post), broken down by industry and social network.

Where did this data come from? Our team collects and anonymously compiles data from social accounts connected to Hootsuite. Each benchmark is based on at least 100 social accounts, and no data can be traced back to any individual account.

For more benchmarks (including impressions, audience growth rate, posting frequency, and much more) and insights that will help you improve your marketing strategy, start a free 30-day Hootsuite trial and browse stats from your industry — and hand-picked competitors — in Hootsuite Analytics

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Industry benchmarking in Hootsuite Analytics: Performance summary with dedicated resources for improvement

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  • Average X (Twitter) engagement rate: 1.02%
  • Average Instagram engagement rate: 2.06%
  • Average Facebook engagement rate: 0.82%
  • Average LinkedIn engagement rate: 1.18%
  • Average TikTok engagement rate: 0.71%

Average social media engagement rate in September 2023: Agencies


  • Average X (Twitter) engagement rate: 1.03%
  • Average Instagram engagement rate: 3.16%
  • Average Facebook engagement rate: 1.63%
  • Average LinkedIn engagement rate: 1.81%
  • Average TikTok engagement rate: 0.52%
See also  Social Selling Explained: A 2023 Guide to Social Media Sales

Average social media engagement rate in September 2023: Education

Entertainment and media

  • Average X (Twitter) engagement rate: 1.4%
  • Average Instagram engagement rate: 1.66%
  • Average Facebook engagement rate: 1.09%
  • Average LinkedIn engagement rate: 1.32%
  • Average TikTok engagement rate: 9.77%

Average social media engagement rate in September 2023: Entertainment and media

Financial services

  • Average X (Twitter) engagement rate: 0.99%
  • Average Instagram engagement rate: 1.87%
  • Average Facebook engagement rate: 0.97%
  • Average LinkedIn engagement rate: 1.74%
  • Average TikTok engagement rate: 0.64%

Average social media engagement rate in September 2023: Financial services

Food and beverage

  • Average X (Twitter) engagement rate: 0.79%
  • Average Instagram engagement rate: 1.49%
  • Average Facebook engagement rate: 0.71%
  • Average LinkedIn engagement rate: 1.11%
  • Average TikTok engagement rate: 0.64%

Average social media engagement rate in September 2023: Food and beverage


  • Average X (Twitter) engagement rate: 1.33%
  • Average Instagram engagement rate: 2.05%
  • Average Facebook engagement rate: 1.64%
  • Average LinkedIn engagement rate: 2.14%
  • Average TikTok engagement rate: 0.8%

Average social media engagement rate in September 2023: Government

Healthcare and wellness

  • Average X (Twitter) engagement rate: 0.92%
  • Average Instagram engagement rate: 2.28%
  • Average Facebook engagement rate: 1.31%
  • Average LinkedIn engagement rate: 1.61%
  • Average TikTok engagement rate: 0.75%

Average social media engagement rate in September 2023: Healthcare and wellness


  • Average X (Twitter) engagement rate: 1.18%
  • Average Instagram engagement rate: 2.47%
  • Average Facebook engagement rate: 1.61%
  • Average LinkedIn engagement rate: 2.26%
  • Average TikTok engagement rate: 0.63%

Average social media engagement rate in September 2023: Nonprofit

Real estate

  • Average X (Twitter) engagement rate: 0.81%
  • Average Instagram engagement rate: 1.5%
  • Average Facebook engagement rate: 1.01%
  • Average LinkedIn engagement rate: 1.68%
  • Average TikTok engagement rate: 0.39%

Average social media engagement rate in September 2023: Real estate


  • Average X (Twitter) engagement rate: 0.87%
  • Average Instagram engagement rate: 2.07%
  • Average Facebook engagement rate: 0.82%
  • Average LinkedIn engagement rate: 1.29%
  • Average TikTok engagement rate: 1.21%


Professional services and consulting

  • Average X (Twitter) engagement rate: 0.89%
  • Average Instagram engagement rate: 1.62%
  • Average Facebook engagement rate: 1.05%
  • Average LinkedIn engagement rate: 1.55%
  • Average TikTok engagement rate: 0.36%

Average social media engagement rate in September 2023: Professional services and consulting


  • Average X (Twitter) engagement rate: 1.34%
  • Average Instagram engagement rate: 1.47%
  • Average Facebook engagement rate: 1%
  • Average LinkedIn engagement rate: 1.72%
  • Average TikTok engagement rate: 0.55%
See also  Social Media Sentiment Analysis: Tools and Tips for 2022

Average social media engagement rate in September 2023: Technology

Travel, hospitality, and leisure

  • Average X (Twitter) engagement rate: 1.32%
  • Average Instagram engagement rate: 1.7%
  • Average Facebook engagement rate: 0.97%
  • Average LinkedIn engagement rate: 1.47%
  • Average TikTok engagement rate: 6.01%

Average social media engagement rate in September 2023: Travel, hospitality, and leisure

Average engagement rates: September insights

1. Instagram users are the most engaged

Across almost all industries, Instagram consistently has the highest average rates compared to other social networks.

Interestingly, educational institutions generated higher Instagram engagement than any other industry in September. If you run social media for a school, college, or university and struggle to get your engagement rates up to the industry average, here are some tips that will help.

2. TikTok is a great platform for entertainment and travel-related content

Exceptionally high TikTok engagement rates suggest that short-form video is a great way to capture audience attention in these sectors. If you operate in one of these industries and haven’t started using TikTok to promote your business yet, you might be missing out! Our beginner’s guide to TikTok marketing will help you get started and connect with TikTok’s hyper-engaged community.

3. Financial services and technology have a hard(ish) time generating engagement

In general, financial institutions and tech companies appear to generate slightly lower social media engagement compared to other sectors — on every social media platform except for LinkedIn. This might be because these industries deal with complex and technical topics that can be challenging to engage a broad audience.

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Remember: It’s not a product or service that makes something seem “boring” — it’s bad marketing. You can create engaging social content even if your industry has a boring reputation. Not sure how? Check out these blog posts for inspiration:

4. The food and beverage industry wins on Instagram

Restaurants and other food-related businesses see high engagement on Instagram — which makes perfect sense, considering the platform’s focus on visual content (and its users’ obsession with posting pictures of their meals).

See also  How to Use UTM Parameters to Track Social Media Success

Free engagement rate calculator

Ready to compare your performance to industry benchmarks? Use this free tool to find out your engagement rate by post.

Note: If you’re calculating your account’s total engagement, include information about all your posts (e.g total number of posts published, total number of likes, and so on). If you’re calculating the engagement rate of a specific social media marketing campaign, only include the details of the posts that were part of the campaign.

Engagement rate calculator

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If you’re looking for more detailed data or you want to calculate different kinds of engagement (like engagement rate by reach or engagement rate by impressions), download our free spreadsheet calculator that will do the math for you.

Or, better yet, start a free 30-day Hootsuite trial to easily track the performance of all your social channels in one place (so you can replicate what works and get more engagement). Hootsuite’s social media analytics tool collects your stats from Facebook, Instagram, Twitter, LinkedIn, and TikTok.

Start free 30-day trial

With Hootsuite Analytics, you can also:

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  • Find out when your audience is online
  • Get personalized recommendations for your best times to post for each of your accounts
  • Easily view industry benchmarks and see how you compare to competitors

Use Hootsuite to track and improve engagement rates across all your social media channels. Try it free today.

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See how you perform against competitors, get actionable insights, and become the best in your space with Hootsuite Analytics.

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How To Save Tons of Time With Instagram Auto Reply





Responding to messages quickly is a huge part of social media customer service—and it’s no different whether you’re dealing with messages on Facebook, Twitter, LinkedIn, or Instagram. Luckily, Instagram has an easy-to-use option that can cut down on your team’s time responding to questions.

With Instagram auto reply, you can easily set auto-responses to common questions and messages. This feature cuts down on the time your social media support team needs to spend monitoring and replying to customers.

In this article, we’ll talk more about the Instagram auto reply feature, how it can be used, and a few message examples for inspiration.

Bonus: Get a free, easy-to-use Customer Service Report Template that helps you track and calculate your monthly customer service efforts all in one place.

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What is Instagram auto reply?

Instagram auto reply is a feature available in your Instagram message settings that allows you to send automatic responses to frequently asked questions.

For example, if you regularly get a question like, “Do you offer free shipping?” your team can set up an auto reply that will answer the question instantly rather than forcing the customer to wait for a real person to respond.

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There are a few different ways you can do this:

  • Instagram tools: Set automatic responses for frequently asked questions or craft canned messages that your team can easily send out via Instagram DM.
  • Meta Business Suite: Set up messaging automations for both Instagram and Facebook.
  • Third-party inboxes: Use tools like Hootsuite Inbox to easily monitor and manage your Instagram direct messages and comments.

Learn more about how a social inbox like Hootsuite’s can help streamline your social media communication in this video:

There are several ways to take advantage of Instagram’s auto reply feature. Here are just a few types of automated responses you might consider setting up:

  • Welcome messages
  • Away messages
  • Frequently asked questions
  • Share contact information
  • Share business hours of operation
  • Provide shipment and payment details
  • Offer discounts
  • Explain wholesale pricing information
  • Tell customers how to handle issues with their orders
  • Share links to additional resources

Pros and cons of using Instagram auto reply

So why use Instagram auto reply? Is it the best option for creating automated responses and freeing up your team’s time? As always, it depends on your needs.

Let’s cover some basic pros and cons to help you decide.


  • Make a good impression. Instagram shows your followers how quick your team is to respond. A faster response time is a better look for your business.
  • Answer questions before they’re asked. Create an auto-responder that gives your customers a clear idea of when they can expect to hear from a real person—unless your auto replies can give their answer immediately.
  • Save your team time. Stop writing the same reply over and over again. Automated messages give your team more time for escalated messages and other customer support issues.
  • Never miss a message. You don’t have to worry about time zones when you enlist auto reply. Even when your team isn’t working, customers can get answers as soon as they send a message.
See also  How to Use Social Proof to Fuel Engagement and Sales


  • Only for Instagram and Facebook. Instagram/Meta’s built-in features only work for these two platforms. You’ll have to enlist the help of external tools for other social media platforms—don’t worry, we’ve got more on that below.
  • You have to connect your Facebook and Instagram pages. In order to access some of the more advanced tools, you must use Meta Business Suite, so you’ll have to connect your Facebook and Instagram pages.

Reduce response time (and your workload)

Manage all your messages stress-free with easy routing, saved replies, and friendly chatbots. Try Hootsuite’s Inbox today.

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15 Instagram auto reply message examples

Not sure what types of auto replies to set for your Instagram messages? Here are 15 examples to help inspire you.

Welcome message

Send one of these options to all new incoming Instagram DMs whenever your team is unavailable for a quick response:

  • Thank you for getting in touch! Our team is available from 10am-3pm CT. We’ll get back to you within those hours!
  • Hey there—thanks for reaching out! Your message is important to us. Someone on our team will get back to you within the next 12 hours.
  • Sorry we missed you! Our team is currently unavailable, but we’ll be back around 8am GMT.

Basic business information

Use one of these when someone messages you on Instagram to ask about hours of operation or contact information:

  • Our hours of operation are 11am-11pm ET Monday through Saturday.
  • To get in touch with a representative directly, please give us a call at [###-###-####].
  • To learn more or request a demo, email us at
  • Our offices are located at 1234 Business Street.

Frequently asked questions

Here are a few common questions and answers you might want to incorporate into your Instagram auto replies.

How long does shipping take?

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  • You can expect your items to arrive within 3-5 business days of your order.

How can I cancel my plan?

  • To cancel, go to the “Account” section of your dashboard and find the “Cancel plan” button.
  • We’re sad to see you go! To cancel, please call one of our representatives directly at [###-###-####] or send an email to

Do you offer any discounts?

  • We love that you asked! Use promo code INSTA for 10% off your purchase.
See also  26 Real Estate Social Media Post Ideas to Get New Clients

What services do you offer?

  • We offer accounting services for small businesses.

How much do your services cost?

  • We work on a monthly retainer basis. Packages start at $1,000/month and go up to $15,000+ depending on your needs.

Are you taking new patients?

  • Yes, please head to our website to fill out the form for new patients.
  • Unfortunately, our therapists are fully booked at the moment. Please check back next quarter to see if any spots have opened up.

There are two ways to set up auto replies on Instagram. The first is pretty easy—do so right inside the Instagram app. The second involves digging into the Automations option in Meta Business Suite.

We’ll walk you through each process.

How to set up auto replies via the Instagram app

First, open the Instagram app. Tap the messages icon in the top right corner of the home feed. Then, tap on the ellipses in the top right corner of your messages dashboard and select Tools.

Select Tools in the top right corner of your messages dashboard.

Here, you can set either saved replies (canned responses your team can tap on to send manually) or auto replies for frequently asked questions.

The Tools section of Instagram settings include response suggestions, saved replies, frequently asked questions, and message controls

Tap on Frequently asked questions to access the auto reply feature. Instagram will typically include a few starter questions. You can customize these or use them as is—just add answers.

Add as many questions as you want. You can even show these questions in chat, so customers who want to message you have options to choose from.

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How to set up auto replies in Meta Business Suite

If you have your Facebook Business Page set up and optimized and your Instagram business profile connected, you can use Meta Business Suite to create automations like this.

First, head over to your Facebook Business Page, then click on Meta Business Suite in the left-hand sidebar.

The back end of Facebook/Meta Business Suite

You’ll then be taken to the Meta Business Suite dashboard. From here, click on Inbox in the right-hand sidebar.

The left hand sidebar of Meta Business Suite shows Inbox (among other options)

This inbox section will hold all messages and comments from Facebook, Instagram, and WhatsApp. If you’re looking for a single place to manage these, Business Suite is a great place to do so. The biggest downfall is that those are the only platforms you can monitor here (more on that later).

To set up your auto-reply messages, click the atom icon to access Automations.

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The automations option is highlighted in the top right of the Inbox screen

Here, you can set up a number of automations relating to your direct messages across all of Meta’s platforms. If you haven’t previously set up Frequently asked questions, it will appear as one of the Suggested for you options. Click on it to get started.

The Inbox Automations menu shows suggested options, including Instant Replies and Away Messages

Select your Instagram account from the list of places you want to turn this automation on. Then, start adding questions. You can preview them in the left-hand sidebar.

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The edit automation screen in Meta Business Suite allows you to write your own text for an Instagram auto reply

Once you’re done, click Save changes and toggle this automation into the On position. And voila! You’ve got your frequently asked questions set up.

Other automations you can create are:

  • Away messages
  • Instant replies
  • Follow ups

How to auto-respond to messages and comments on Facebook, Instagram, X, and LinkedIn

We mentioned that Meta Business Suite is great for managing your messages and comments on Facebook and Instagram. But if your brand uses other platforms, like X (formerly known as Twitter) and LinkedIn, you’ll need additional support.

Good news—you’re in luck! With Hootsuite’s Social Inbox, your entire social media and customer support team can monitor, manage, and respond to messages across all social media platforms in one space.

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Hootsuite Inbox

You can store information about various customers so you never start a new interaction as strangers, helping customers feel seen and valued. Assign messages and interactions to certain team members so the most-equipped person can handle each specific issue.

Use Hootsuite Inbox as your social media help desk, resolving messages as soon as they’ve been responded to and keeping notes on customer issues.

Hootsuite Inbox

Create auto-responders for every social media platform you manage with Hootsuite.

Book a free Hootsuite demo and try Inbox today

Why should you use Instagram auto reply?

Instagram auto reply is a great way to minimize wait time for frequently asked questions. If you know common questions your audience has, and there’s a set answer you can provide, set it as an auto-response.

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This saves your team time and ensures your Instagram followers don’t have to wait for a response.

How do you turn Instagram auto reply off?

There’s no quick on-off toggle for Instagram auto reply. Instead, you’ll have to go into your Instagram messaging tools and remove any frequently asked question responses you’ve input.

What is a saved reply on Instagram?

A saved reply is a similar tool to auto replies. Instead of sending instantaneously, though, saved replies are simply stored in your Instagram messaging settings for your team to manually send out. This works if the question someone asks has different answers depending on the time of year. You can save replies for a quick response, but you don’t want to have the response be automatic.

Keep your customers happy with faster message responses, thanks to Hootsuite. Respond to questions and complaints, create tickets from social conversations, and work with chatbots all from one dashboard. See it in action.

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Save time on social messaging with automated responses, smarter workflows, and friendly chatbots — all in the Hootsuite Inbox.

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