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6 Must-Have Social Media Tools for Real Estate Agents
In the old days, realtors had to market themselves on bus stops, billboards, and newspapers. How vintage. While traditional marketing is still effective, competitive realtors know social media marketing takes the cake. They also know to be the best, you need the best social media tools for real estate agents.
To keep up with the digital rat race, you’ll need a kitted-out toolbox full of social media apps for real estate agents.
Curious to know what’s in your competitors’ bag of tricks? This blog will cover the six must-have tools your industry knows and loves.
Bonus: Get a free social media strategy template designed specifically for real estate agents, brokers, and marketers. Use it to easily plan your own strategy, track results, and keep your team in the loop.
Are you looking to curate a whole new set of resources? Or overhaul your existing go-to list? To do so, you’re going to need to know what to look for.
Here are ten must-have capabilities real estate marketers look for in a social media tool.
Social media scheduling
The ability to schedule posts in advance across multiple social media platforms allows you to plan and organize your content effectively and efficiently. Don’t be one of those realtors scrambling to get your post out between showings.
Multiple social media platform integration
Tools that allow you to manage Facebook, Instagram, LinkedIn, or Twitter from a single dashboard can help you save a lot of time.
Content curation
Don’t stress yourself out coming up with and curating content all on your own. Get a tool capable of assisting you in pulling together and ideating relevant and engaging real estate content, like articles, blog posts, images, videos, and infographics.
Analytics and reporting
Any realtor worth their salt knows marketing efforts need to result in cold hard dollars. Robust analytics and reporting features provide insight into your social media performance, audience engagement, reach, and other key metrics. Your tool should help you track the effectiveness of your campaigns and prove your ROI.
Social listening and monitoring
You’re going to want to know what the public sentiment of your brand is. And stay up-to-date on industry news and competitor coverage. With social listening, you can monitor brand mentions, keywords, hashtags, and conversations related to the real estate industry in real-time.
Team collaboration and workflow management
Collaboration and workflow management are important for realtors who work in teams. A good tool can facilitate collaboration among your colleagues, coordinate social media efforts, assign tasks, and streamline workflows. This will save time and improve efficiency in managing social media campaigns.
Brand management and compliance
If you’ve outsourced your social media marketing or are a marketer hired by an agent, make sure your brand consistency is on point. This will protect the brand’s online reputation and create a cohesive digital experience.
Sentiment analysis
This social listening capability is pretty advanced, but analyzing sentiment by gathering insights from social media conversations or trends in the real estate industry can help you to identify trends and adapt your marketing strategy accordingly.
Social media advertising
A tool that allows you to easily advertise on social is a no-brainer. Find one that allows you to create, manage, and track paid social media campaigns within the same place. This will help automate your advertising campaigns and increase your visibility.
Mobile app support
There’s nothing worse than running into an unsolvable issue without access to customer support. As a realtor, you’re likely too busy to troubleshoot software on your own time. Be sure your tool has customer support capabilities.
Bonus: Get a free social media strategy template designed specifically for real estate agents, brokers, and marketers. Use it to easily plan your own strategy, track results, and keep your team in the loop.
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#1 Social Media Tool for Real Estate
Grow. Create. Engage. Schedule. Publish. Measure. Win.
There’s a sea of social media apps for real estate agents out there. Trying to pick one or two without direction will have you drowning in choices.
Below, we’ll cover six of our favorite social media tools for real estate agents, each designed for smooth social media sailing.
1. Hootsuite
Number one with a bullet is Hootsuite. And yes, we are a bit biased. But even before I wrote for Hootsuite, I used the platform. Hootsuite’s known for its integration, scheduling, and analytic reporting features, but there are many lesser-known capabilities you don’t want to sleep on.
OwlyWriter, for example, will generate social media captions for you directly in the platform with built-in Grammarly Pro, so you’re always grammatically correct. And the AI-based Best Time to Post feature analyzes your audience base and then tells you when they’re online and likely to engage.
Source: Hootsuite
Pair all of these with the hashtag generator, which uses AI to analyze your post and suggest relevant hashtags, and you’re left with fully-optimized content in seconds.
When you look for social media tools for real estate agents, you want to find something multi-use. Hootsuite covers all of the capabilities mentioned above (and more).
Realtors, in particular, should pay attention to these key features:
- Hootsuite’s social media planner lets you easily schedule and stay on top of your content campaigns.
- Track performance across all platforms, schedule posts from one place, and have a single-source messaging platform.
- Hootsuite Impact takes analytics one step further, allowing you to track social customers all the way through your sales funnel and present your findings with custom graphs and charts.
- Social listening and sentiment analysis through the Brandwatch tool (more on this below) give you an inside look into what your audience thinks of you.
- If you’re a larger real estate agency, a real estate marketing agency, or you’ve hired support, then Hootsuite’s collaboration capabilities are key. You can collaborate amongst team members with multiple logins and give members of your team different limitations.
- Using OwlyWriter to generate original social media captions will save you so much time.
- Reading and responding to all of your messages in one place. Hootsuite’s inbox gives you a single platform to perform all community management.
Price: Free with a 60-day trial. Paid accounts start at $99 monthly.
Try Hootsuite for free. You can cancel anytime.
2. Canva
Canva is a non-designers dream for creating aesthetically pleasing content. Your social platforms matter as much as your IRL physical appearance. You want to appear polished, put-together, and professional.
Canva allows you to design on-brand digital marketing assets with minimal effort. You can use pre-made templates configured for each platform or create your own templates to be rinsed and repeated as you see fit.
While Canva makes it easy for you to create simple designs, it does come with limitations. Free accounts have limited templates, you cannot create original graphics, and you can’t download raw files to your computer. That being said, for most realtors, it gets the job done.
Pro tip: You can use Canva within Hootsuite!
Source: Canva
Key features for realtors:
- Platform-specific dimensions
- Realtor-specific templates
- Intuitive design elements
Price: Free with Canva Pro accounts starting at $119.99 annually.
3. Animoto
Global averages for 2023 show consumers watch 17 hours of video content a week. That’s an entire waking day. This implies people already consume a lot of video advertising — are you part of the conversation?
When you’re listing a new property, give your audience a taste with a video tour to promote online engagement and pique interest IRL.
@metroguiderealty Presenting a Fully-Furnished 6BR Modern Industrial House for Sale in Antipolo City Floor Area: 610 sqm. Lot Area: 491 sqm. For Inquiries and to Book a Viewing contact: 0917-8204088 Jake Bautista Licensed Real Estate Broker #Antipolo #Antipolohouseforsale #Antipolohousetour #Dreamhome #Dreamhouse #housetourph #realestateph #Metroguide #MetroguideRealty #manifesting #propertyph #realestateph
While it’s an effective marketing tool, busy realtors may balk at the necessary time investment into creating video content. That’s where Animoto comes in. With Animoto, you can stitch together still photos and video clips and easily add your narration.
But that’s not all, folks. Animoto also offers real estate-specific video templates you can use for tours, listings, testimonials, and ads.
Pro tip: Try creating video content of the surrounding neighborhood to stand out from the crowd.
Source: Animoto
Key features for realtors:
- Real estate-specific video templates
- Drag-and-drop video maker makes it easy for non-designers (like realtors) to create professional, personalized videos.
Price: Free with paid accounts starting at $96 annually.
4. Venngage
Venngage is like Canva’s buttoned-up cousin. This design platform is specifically catered to professionals with easy-to-edit infographics, charts, and other assets.
Real estate content can be so much more than open house tours and new listings. You can use your platform to educate your audience and grow your following, solidifying your brand’s reputation in the process.
@tsairealestate Tag someone down below! #realestate #realtoroftiktok #vancouverrealestate #vancouverbc
Use Venngage’s templates to create professional infographics, reports, mindmaps, or timelines to help your audience visualize the home buying or selling process.
As an aside, you can also use Venngage to design print materials like brochures.
Source: Venngage
Key features:
- Real estate-specific templates for infographics, reports, mindmaps, and timelines
- My Brand Kit allows you to save your branding within the platform
Price: Free with paid accounts starting at $120 annually.
5. Brandwatch
Sentiment analysis and social listening through Brandwatch allow you to track and analyze mentions and market activity.
This data will inform you what people are saying about you when you’re not in the room and whether or not it’s positive, negative, or neutral.
You can track industry trends as they develop, joining the conversation at the optimal moment. Oh, and did we mention Brandwatch integrates seamlessly with Hootsuite?
Source: Hootsuite
Key features to watch out for:
- Brandwatch’s integration with Hootsuite makes it easy to use
- Data from 95m+ sources, including blogs, forums, social networks, news, videos, and review sites
- Real-time conversation sentiment analysis (this can really help in a potential crisis)
- Brand mention monitoring
- Advanced sentiment and email alerts for important trends
- Stream filtering by authors, categories, tags, and more for targeted listening
Price: Varies, depending on your needs and whether or not you have a Hootsuite subscription.
6. Chatfuel
Imagine having a robot assistant who replies to all of your messages for you. That’s what Chatfuel is, a bot assistant that takes care of most of your messages, schedule appointments, and help with lead generation.
Your Chatfuel bot can ask prospects whether they’re buying or selling, about any special requests, and source their contact information. Then, it provides you with a tidy package of information.
Chafuel can handle routine property inquiries online, giving you more time to focus on higher-priority tasks, like closing deals.
Source: Chatfuel
Key features to watch out for:
- Automated discovery questions and provide a natural customer journey
- Appointment scheduling
- Capture contact information for prospective buyers
- Lead generation and qualification
- Route prospective buyers or sellers to your agents, if you’re an agency
- Provide your audience with information about a property
- Rent calculator
- Answer buying and selling FAQs
Price: A free trial includes 50 conversations per month, with pricing rising up to $59.99 per month for 3,000 conversations.
What social media should realtors use?
The social media platform that will serve you best depends on your goals. If you get specific with your social strategy, you can tailor your content to the audience on each platform. Then, serve them content designed to meet your goals.
Facebook and Instagram’s visual-forward platforms can help you showcase your property listings.
Psst: If you don’t have a real estate Facebook page, check out our guide.
LinkedIn is known for B2B networking, so your content on this platform should focus on building relationships with other professionals.
TikTok can help build your personal brand. Have fun with it, and give people a reason to follow you.
YouTube’s long-form video capabilities give you the opportunity to show off your listings in detail and publish longer thought-leader or educational pieces. This can both increase sales and further your brand presence.
Here are some specific real estate post ideas you can steal, and here is an entire guide on picking the right social platform for your real estate business.
How do you optimize social media for real estate?
Optimizing social media for real estate marketing requires a multi-pronged approach.
Keep your individual platform content specific to your audience. Beyond that, be sure to have consistent and uniform branding across all touchpoints. Using high-quality visuals for your property listings will help entice people to click through and engage.
And, of course, create a social media content schedule and stick to it. Lastly, make sure to monitor and analyze your social media analytics to gain insights and adapt your social media strategy.
How do I promote myself as a realtor on social media?
Be sure to include content about yourself in your social strategy. This can be thought-leader editorial articles you’ve written, posts about your real estate milestones, or even personal stories.
Don’t forget to engage with people to build a loyal following.
Do real estate agents use social media?
Absolutely. In fact, 57% of realtors report using social media daily. Need more convincing on whether or not your peers are on social? Check out these very compelling real estate social media statistics.
Real estate agents and brokerages worldwide use Hootsuite to streamline their social marketing efforts, improve their client experience, and ensure compliance with industry regulations. See for yourself why we’re the real estate industry’s leading social media management platform!
Learn More About Hootsuite For Real Estate
Get new clients and close more deals with Hootsuite, the #1 social media management tool for real estate agents.
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B2B social media marketing can be an effective way for brands to build awareness, strengthen relationships, and close sales. But B2B social marketers face unique challenges when it comes to tone and content mix.
So, how do you use social tools to bring in (and keep) followers, create engagement, build brand awareness, and fill your funnel? Read on for all the tips you need to build an effective B2B social media strategy.
Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Also use it to track results and present the plan to your boss, teammates, and clients.
B2B social media marketing is the use of social channels to market products or services to business clients and prospects. (B2B stands for business-to-business, as opposed to business-to-consumer or B2C.)
Marketers at B2C companies use social channels to reach consumers and influence purchases. Effective B2B marketing requires a different approach. B2B marketers have to think more strategically to reach business owners and decision-makers. They then nurture relationships that can lead to large purchase agreements.
All social channels can have a place in B2B marketing. But the balance and type of content will look different for a B2B social media strategy than for a consumer-focused plan.
B2B social media success begins with a sound B2B social media strategy. Here’s how to build one for your brand.
1. Align goals with business objectives
Just like a good B2C strategy, every B2B social media plan should answer the following two questions:
- What are the company’s business objectives?
- How will B2B social media marketing help achieve them?
But the similarities mostly end here. B2B and B2C social media marketers use social platforms for different purposes. B2C social media campaigns drive sales, while B2B social is more “top of funnel.” Social media goals for B2B marketers should likely focus on longer-term business objectives.
In fact, the top 3 overall goals for B2B companies are:
- Create brand awareness
- Build trust and credibility
- Educate audiences
Generating sales or revenue comes in at number 8.
Those top three goals all contribute to social media B2B lead generation. Successful B2B marketers also use content marketing to nurture subscribers, audiences, or leads.
Our blog post on goal-setting can help you establish the right goals and objectives for your B2B social media plan.
Don’t forget to include internal objectives and goals within your plan. According to research published in the Journal of Business Logistics, social media can help account managers increase both product and competitor knowledge.
2. Know your audience
Your corporate structure probably caters to various client personas. Or, at least, different client categories.
For instance, a design firm might work for commercial, public, and residential customers. It likely has team members or verticals that specialize in each category.
Your B2B social media marketing strategy should do the same. Focus on building fleshed-out buyer personas of your ideal customers. These will allow you to create social media content that speaks to real people.
Understanding your audience also means understanding which social channels they use. As a general rule, you should be where your customers are. Not sure where that might be? Start with the overall social media demographics. Then, dive into some audience research.
Almost all B2B content marketers (96%) use LinkedIn. They also rated it as the top-performing organic platform.
Source: Content Marketing Institute
For paid social media posts, the picture for B2B social media platforms is similar but not identical. LinkedIn again comes out on top (78%). But Instagram outranks YouTube and Twitter (a.k.a. X) is down at the bottom of the pack.
Source: Content Marketing Institute
Separate channels may also be relevant for different verticals, products, and markets. Depending on the industry and size of your business, you might want to consider:
- a news channel
- a careers channel
- a customer service account
Or any other account that speaks to a specific audience within your niche. Make sure you’re delivering the information your target audience wants in the right place and at the right time.
Keep in mind that B2B social marketing will likely become even more personalized in the future. Account-based marketing (ABM) will become the norm. In ABM, sales and marketing teams work together. They personalize outreach and marketing to decision-makers at target companies.
Social media is a prime tool for ABM. For instance, social listening allows you to keep tabs on your most important prospects.
3. Understand the competition
While you never want to copy the competition, it’s always useful to know what they’re up to. Understanding what the competition is doing helps you understand your own specific niche.
Start by benchmarking your current social media performance against your competitors. Hootsuite Analytics has a built-in benchmarking tool that shows how you stack up against others in your field.
You can get an even better understanding of the competition by using social media listening to monitor their social media activities, so you can gain insights from their B2B social media examples. Such as:
- When and how often they post
- What kinds of voice and tone they use
- What kind of content gets the most engagement
- Specific customer pain points that may be unaddressed
You can use this information to guide your own social strategy. Especially before you have enough data to get meaningful insights from your own social posts. (More on that later.)
Want more details on competitor research? We’ve got a full blog post on how to conduct a competitor analysis on social media.
4. Create a content calendar and content library
Once you understand your customers and the competition, it’s time to think about what and when you will post on social media.
First, you need to plan your content calendar: What you will post on each of your social accounts and when. Deciding on the right content mix is an important part of this step, as no one will want to follow you if all you do is promote your products. We’ve got some content ideas for you later on in this post.
A social media management platform organizes your content calendar so you can create and schedule content in advance. And 76% of the most successful B2B businesses do so.
Hootsuite’s Composer allows you to schedule all of your social media channels from one screen. You have a holistic view of your content distribution. This advance planning gives you time to use the built-in content approval workflows. Composer also recommends the best time to post on each platform based on your past performance and selected goals.
Hootsuite’s content library is another important feature for B2B marketers. You can use the library to store pre-approved content and brand assets.
This protects your brand identity and reputation while making life easier for all members of the content creation team.
5. Analyze and refine
Almost all (87%) of the most successful B2B content marketers say they measure their content performance accurately. Compare that to only 19% of the least successful.
This makes sense. How can you know how well your social content performs if you don’t measure with clear metrics and KPIs?
What metrics and data should you monitor? This depends on your business goals. You might focus on response time, impressions, engagement rate, conversions, sales, and more. The important thing is to set benchmarks and achievable goals.
Don’t ignore barometers like customer satisfaction ratings, qualitative reviews, and your Net Promoter Score. Look at reductions in recruitment and customer support costs as well. All of this contributes to return on investment.
Be realistic about what efforts you’ll have hard numbers for and which will be trickier to quantify. Remember, just because you can measure something doesn’t always mean you should. And just because you can’t measure something (easily) doesn’t mean it’s not worthwhile.
Your best ally in building out a performance measurement plan is a good social media analytics tool. Hootsuite Analytics gives you one-screen access to performance data from every social network, including easy-to-understand graphics and charts.
Speak to humans, not businesses
Remember that you’re not talking to brands – you’re talking to the people behind those brands. Likewise, they want to do business with the humans behind your brand.
In the LinkedIn B2B Thought Leadership Impact study, 64% of executives said they prefer “a more human, less formal tone of voice” over “an even-toned, intellectual voice.”
And you’re not just talking to CEOs and purchasing officers. Younger people will move up the ranks and be making purchasing decisions within a few years. It pays to nurture relationships with industry pros at all stages of their careers.
One simple way to break out of the boardroom with your content is to get your employees involved. Tell their stories. Highlight their accomplishments. Real people make your social media presence and brand voice appear more human and boost your recruiting efforts.
Tip: You can easily build a streamlined employee social program using Hootsuite Amplify.
Help your audience do their jobs
Think about ways you can make your followers’ (work) lives easier or more enjoyable. Provide content and resources that delight them in some way. Think how-to information, industry news, trends, tips, strategy, and so on.
Thought leadership is particularly important. 61% of decision-makers say thought leadership can be ”moderately or a lot more effective at demonstrating the potential value of its products/services compared to traditional product-oriented marketing.”
In content that does specifically promote your product, focus on how it will directly benefit the customer in real business terms. The latest Linked-in-Edelman B2B Thought Leadership Impact Report found that non-business-critical suppliers can best increase their chances of making a sale by:
- Proving they will increase a prospect’s profit margins or minimize losses
- Showing they can increase the likelihood of the prospect retaining customers and clients during a downturn
- Showing they can help the prospect outperform competitors
Use humor your followers will understand
B2B social media is about starting conversations and building relationships that lead to sales in the long term. That “long term” part is key, though. Followers aren’t going to stick around if your content doesn’t interest them.
So don’t let B2B’s reputation for boring content hold you back. Humor is an import tool in your content-creation toolbox. You just have to find the right tone.
What kind of humor speaks directly to your audience? Is there an inside joke that only industry pros will understand? A pun that will amuse your followers while highlighting your product benefits? Signal to your audience that you understand social media is primarily a platform for content that entertains and delights.
Respond to DMs and comments
If we were to highlight the most important component of a B2B social media strategy, this would probably be it. Anyone who comments on your content or sends you a DM is expressing interest in your brand. They’re practically raising their hands and shouting, “Hey! I’m a lead!”
That said, it’s easy for comments and DMs to get lost when you’re juggling multiple social platforms, each with its own inbox. A consolidated social media inbox like the one built into Hootsuite makes sure you never miss a thing.
Hootsuite Inbox also speeds up your response time by automatically routing messages through to the most appropriate person on your team. This ensures potential sales don’t get bogged down in the customer service queue.
Reduce response time (and your workload)
Manage all your messages stress-free with easy routing, saved replies, and friendly chatbots. Try Hootsuite’s Inbox today.
1. Share a free resource
A free resource like a white paper or report can be a valuable way to earn the trust of your B2B social media followers. But only if the report provides quality information backed up by reliable data and research – and offers real-world suggestions for how to incorporate that information into operations.
Two of the main qualities business leaders look for in thought leadership content are “robust research and strong supporting data” and “concrete guidance on how to respond to the issues or opportunities discussed.”
For example, here’s the primary and secondary data information for the Hootsuite 2023 Social Media Career Report:
And here are some of the ways Hootsuite shared the report on social media:
But how much asking is too much? 🤣
All kidding aside, this is why you must ask for the damn raise already! You deserve it for so many reasons.
Discover the most convincing reasons, and build up the courage to ask with insights from our career report: https://t.co/khvqGRv9m1 pic.twitter.com/yzD3sPLZ4k
— Hootsuite 🦉 (@hootsuite) September 19, 2023
2. Crack a joke
We talked about humor earlier in this post. Here’s where the rubber hits the road. From a tongue-in-cheek play on words, to a funny meme, to a straight-up dad joke, tickle your followers’ funny bones from time to time to keep them coming back for more.
The level of humor can vary with the platform, and should be based on audience research. For instance, you can likely skew a lot more silly on TikTok than on LinkedIn.
@adobe @artandsuchevan finds creativity in the tiniest and most unexpected places ✨
Keep a close eye on your analytics after posting anything outside the norm for your brand to see how your audience responds. If they love it, give them more. If the response is tepid or you see an unusual number of unfollows, rethink your strategy and try a different approach to humor.
3. Join a relevant conversation
We talked about social listening above in the context of competitor research. But it’s also a great way to find conversations relevant to your industry and your brand.
Simply add relevant hashtags and industry terms to your Hootsuite streams. When you find a relevant conversation, pop in with helpful information (never a hard sell). This is all about building relationships and creating brand awareness.
For example, when Patrick Mahomes was caught correcting an awkward grammar mistake on Twitter (shout out to the edit button!), both Grammarly and Merriam-Webster jumped in.
Source: @PatrickMahomes
The edit deserves a touchdown.🏈
— Grammarly (@Grammarly) September 12, 2023
Proud of this edit.
— Merriam-Webster (@MerriamWebster) September 12, 2023
4. Share some stats
We’ve talked about the importance of thought leadership already. Quick stats and infographics are an easy and effective way to share thought leadership on social media without requiring followers to dive deep into a long report.
Infographics are snackable and highly shareable, meaning they can help your content spread well beyond your own social followers.
5. Empathize
Business can be tough, and you can gain a lot of brand loyalty by showing you understand the difficulties employees face. Remember, you need to win the hearts and minds of future business leaders, not just those who are making purchasing decisions today.
We hope this message finds you well. Unless you’re on PTO. In that case, we hope this message does not find you; we hope you find yourself with a fully recharged battery. 🔋
— Slack (@SlackHQ) September 19, 2023
Easily manage all your social media profiles using Hootsuite. From a single dashboard, you can schedule and publish posts, engage your followers, monitor relevant conversations, measure results, manage your ads, and much more.
Do it better with Hootsuite, the all-in-one social media tool. Stay on top of things, grow, and beat the competition.
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So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Now you’re looking at your performance report, wondering what the numbers actually mean. Is a 2% engagement rate high or low? Did your target audience love your campaign, or was it a flop?
Without social media benchmarks (a.k.a. average performance stats for a social platform or industry), it’s difficult to make sense of raw data. But we got you. In this post, we’ve rounded up average social media engagement rates from 13 top industries to give you a better understanding of where you stand. (And empower you to brag to your boss with data-informed confidence — you’re welcome.)
We’ve even included a simple (and free!) engagement rate calculator you can use to quickly double-check your own performance stats.
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Average engagement rates (September 2023)
Below, you’ll find the latest average engagement rates (per post), broken down by industry and social network.
Where did this data come from? Our team collects and anonymously compiles data from social accounts connected to Hootsuite. Each benchmark is based on at least 100 social accounts, and no data can be traced back to any individual account.
For more benchmarks (including impressions, audience growth rate, posting frequency, and much more) and insights that will help you improve your marketing strategy, start a free 30-day Hootsuite trial and browse stats from your industry — and hand-picked competitors — in Hootsuite Analytics
Agencies
- Average X (Twitter) engagement rate: 1.02%
- Average Instagram engagement rate: 2.06%
- Average Facebook engagement rate: 0.82%
- Average LinkedIn engagement rate: 1.18%
- Average TikTok engagement rate: 0.71%
Education
- Average X (Twitter) engagement rate: 1.03%
- Average Instagram engagement rate: 3.16%
- Average Facebook engagement rate: 1.63%
- Average LinkedIn engagement rate: 1.81%
- Average TikTok engagement rate: 0.52%
Entertainment and media
- Average X (Twitter) engagement rate: 1.4%
- Average Instagram engagement rate: 1.66%
- Average Facebook engagement rate: 1.09%
- Average LinkedIn engagement rate: 1.32%
- Average TikTok engagement rate: 9.77%
Financial services
- Average X (Twitter) engagement rate: 0.99%
- Average Instagram engagement rate: 1.87%
- Average Facebook engagement rate: 0.97%
- Average LinkedIn engagement rate: 1.74%
- Average TikTok engagement rate: 0.64%
Food and beverage
- Average X (Twitter) engagement rate: 0.79%
- Average Instagram engagement rate: 1.49%
- Average Facebook engagement rate: 0.71%
- Average LinkedIn engagement rate: 1.11%
- Average TikTok engagement rate: 0.64%
Government
- Average X (Twitter) engagement rate: 1.33%
- Average Instagram engagement rate: 2.05%
- Average Facebook engagement rate: 1.64%
- Average LinkedIn engagement rate: 2.14%
- Average TikTok engagement rate: 0.8%
Healthcare and wellness
- Average X (Twitter) engagement rate: 0.92%
- Average Instagram engagement rate: 2.28%
- Average Facebook engagement rate: 1.31%
- Average LinkedIn engagement rate: 1.61%
- Average TikTok engagement rate: 0.75%
Nonprofit
- Average X (Twitter) engagement rate: 1.18%
- Average Instagram engagement rate: 2.47%
- Average Facebook engagement rate: 1.61%
- Average LinkedIn engagement rate: 2.26%
- Average TikTok engagement rate: 0.63%
Real estate
- Average X (Twitter) engagement rate: 0.81%
- Average Instagram engagement rate: 1.5%
- Average Facebook engagement rate: 1.01%
- Average LinkedIn engagement rate: 1.68%
- Average TikTok engagement rate: 0.39%
Retail
- Average X (Twitter) engagement rate: 0.87%
- Average Instagram engagement rate: 2.07%
- Average Facebook engagement rate: 0.82%
- Average LinkedIn engagement rate: 1.29%
- Average TikTok engagement rate: 1.21%
Professional services and consulting
- Average X (Twitter) engagement rate: 0.89%
- Average Instagram engagement rate: 1.62%
- Average Facebook engagement rate: 1.05%
- Average LinkedIn engagement rate: 1.55%
- Average TikTok engagement rate: 0.36%
Technology
- Average X (Twitter) engagement rate: 1.34%
- Average Instagram engagement rate: 1.47%
- Average Facebook engagement rate: 1%
- Average LinkedIn engagement rate: 1.72%
- Average TikTok engagement rate: 0.55%
Travel, hospitality, and leisure
- Average X (Twitter) engagement rate: 1.32%
- Average Instagram engagement rate: 1.7%
- Average Facebook engagement rate: 0.97%
- Average LinkedIn engagement rate: 1.47%
- Average TikTok engagement rate: 6.01%
Average engagement rates: September insights
1. Instagram users are the most engaged
Across almost all industries, Instagram consistently has the highest average rates compared to other social networks.
Interestingly, educational institutions generated higher Instagram engagement than any other industry in September. If you run social media for a school, college, or university and struggle to get your engagement rates up to the industry average, here are some tips that will help.
2. TikTok is a great platform for entertainment and travel-related content
Exceptionally high TikTok engagement rates suggest that short-form video is a great way to capture audience attention in these sectors. If you operate in one of these industries and haven’t started using TikTok to promote your business yet, you might be missing out! Our beginner’s guide to TikTok marketing will help you get started and connect with TikTok’s hyper-engaged community.
3. Financial services and technology have a hard(ish) time generating engagement
In general, financial institutions and tech companies appear to generate slightly lower social media engagement compared to other sectors — on every social media platform except for LinkedIn. This might be because these industries deal with complex and technical topics that can be challenging to engage a broad audience.
Remember: It’s not a product or service that makes something seem “boring” — it’s bad marketing. You can create engaging social content even if your industry has a boring reputation. Not sure how? Check out these blog posts for inspiration:
4. The food and beverage industry wins on Instagram
Restaurants and other food-related businesses see high engagement on Instagram — which makes perfect sense, considering the platform’s focus on visual content (and its users’ obsession with posting pictures of their meals).
Free engagement rate calculator
Ready to compare your performance to industry benchmarks? Use this free tool to find out your engagement rate by post.
Note: If you’re calculating your account’s total engagement, include information about all your posts (e.g total number of posts published, total number of likes, and so on). If you’re calculating the engagement rate of a specific social media marketing campaign, only include the details of the posts that were part of the campaign.
If you’re looking for more detailed data or you want to calculate different kinds of engagement (like engagement rate by reach or engagement rate by impressions), download our free spreadsheet calculator that will do the math for you.
Or, better yet, start a free 30-day Hootsuite trial to easily track the performance of all your social channels in one place (so you can replicate what works and get more engagement). Hootsuite’s social media analytics tool collects your stats from Facebook, Instagram, Twitter, LinkedIn, and TikTok.
With Hootsuite Analytics, you can also:
- Find out when your audience is online
- Get personalized recommendations for your best times to post for each of your accounts
- Easily view industry benchmarks and see how you compare to competitors
Use Hootsuite to track and improve engagement rates across all your social media channels. Try it free today.
Beat the competition
See how you perform against competitors, get actionable insights, and become the best in your space with Hootsuite Analytics.
Responding to messages quickly is a huge part of social media customer service—and it’s no different whether you’re dealing with messages on Facebook, Twitter, LinkedIn, or Instagram. Luckily, Instagram has an easy-to-use option that can cut down on your team’s time responding to questions.
With Instagram auto reply, you can easily set auto-responses to common questions and messages. This feature cuts down on the time your social media support team needs to spend monitoring and replying to customers.
In this article, we’ll talk more about the Instagram auto reply feature, how it can be used, and a few message examples for inspiration.
Bonus: Get a free, easy-to-use Customer Service Report Template that helps you track and calculate your monthly customer service efforts all in one place.
What is Instagram auto reply?
Instagram auto reply is a feature available in your Instagram message settings that allows you to send automatic responses to frequently asked questions.
For example, if you regularly get a question like, “Do you offer free shipping?” your team can set up an auto reply that will answer the question instantly rather than forcing the customer to wait for a real person to respond.
There are a few different ways you can do this:
- Instagram tools: Set automatic responses for frequently asked questions or craft canned messages that your team can easily send out via Instagram DM.
- Meta Business Suite: Set up messaging automations for both Instagram and Facebook.
- Third-party inboxes: Use tools like Hootsuite Inbox to easily monitor and manage your Instagram direct messages and comments.
Learn more about how a social inbox like Hootsuite’s can help streamline your social media communication in this video:
There are several ways to take advantage of Instagram’s auto reply feature. Here are just a few types of automated responses you might consider setting up:
- Welcome messages
- Away messages
- Frequently asked questions
- Share contact information
- Share business hours of operation
- Provide shipment and payment details
- Offer discounts
- Explain wholesale pricing information
- Tell customers how to handle issues with their orders
- Share links to additional resources
Pros and cons of using Instagram auto reply
So why use Instagram auto reply? Is it the best option for creating automated responses and freeing up your team’s time? As always, it depends on your needs.
Let’s cover some basic pros and cons to help you decide.
Pros
- Make a good impression. Instagram shows your followers how quick your team is to respond. A faster response time is a better look for your business.
- Answer questions before they’re asked. Create an auto-responder that gives your customers a clear idea of when they can expect to hear from a real person—unless your auto replies can give their answer immediately.
- Save your team time. Stop writing the same reply over and over again. Automated messages give your team more time for escalated messages and other customer support issues.
- Never miss a message. You don’t have to worry about time zones when you enlist auto reply. Even when your team isn’t working, customers can get answers as soon as they send a message.
Cons
- Only for Instagram and Facebook. Instagram/Meta’s built-in features only work for these two platforms. You’ll have to enlist the help of external tools for other social media platforms—don’t worry, we’ve got more on that below.
- You have to connect your Facebook and Instagram pages. In order to access some of the more advanced tools, you must use Meta Business Suite, so you’ll have to connect your Facebook and Instagram pages.
Reduce response time (and your workload)
Manage all your messages stress-free with easy routing, saved replies, and friendly chatbots. Try Hootsuite’s Inbox today.
15 Instagram auto reply message examples
Not sure what types of auto replies to set for your Instagram messages? Here are 15 examples to help inspire you.
Welcome message
Send one of these options to all new incoming Instagram DMs whenever your team is unavailable for a quick response:
- Thank you for getting in touch! Our team is available from 10am-3pm CT. We’ll get back to you within those hours!
- Hey there—thanks for reaching out! Your message is important to us. Someone on our team will get back to you within the next 12 hours.
- Sorry we missed you! Our team is currently unavailable, but we’ll be back around 8am GMT.
Basic business information
Use one of these when someone messages you on Instagram to ask about hours of operation or contact information:
- Our hours of operation are 11am-11pm ET Monday through Saturday.
- To get in touch with a representative directly, please give us a call at [###-###-####].
- To learn more or request a demo, email us at sales@company.com.
- Our offices are located at 1234 Business Street.
Frequently asked questions
Here are a few common questions and answers you might want to incorporate into your Instagram auto replies.
How long does shipping take?
- You can expect your items to arrive within 3-5 business days of your order.
How can I cancel my plan?
- To cancel, go to the “Account” section of your dashboard and find the “Cancel plan” button.
- We’re sad to see you go! To cancel, please call one of our representatives directly at [###-###-####] or send an email to cancellations@company.com
Do you offer any discounts?
- We love that you asked! Use promo code INSTA for 10% off your purchase.
What services do you offer?
- We offer accounting services for small businesses.
How much do your services cost?
- We work on a monthly retainer basis. Packages start at $1,000/month and go up to $15,000+ depending on your needs.
Are you taking new patients?
- Yes, please head to our website to fill out the form for new patients.
- Unfortunately, our therapists are fully booked at the moment. Please check back next quarter to see if any spots have opened up.
There are two ways to set up auto replies on Instagram. The first is pretty easy—do so right inside the Instagram app. The second involves digging into the Automations option in Meta Business Suite.
We’ll walk you through each process.
How to set up auto replies via the Instagram app
First, open the Instagram app. Tap the messages icon in the top right corner of the home feed. Then, tap on the ellipses in the top right corner of your messages dashboard and select Tools.
Here, you can set either saved replies (canned responses your team can tap on to send manually) or auto replies for frequently asked questions.
Tap on Frequently asked questions to access the auto reply feature. Instagram will typically include a few starter questions. You can customize these or use them as is—just add answers.
Add as many questions as you want. You can even show these questions in chat, so customers who want to message you have options to choose from.
How to set up auto replies in Meta Business Suite
If you have your Facebook Business Page set up and optimized and your Instagram business profile connected, you can use Meta Business Suite to create automations like this.
First, head over to your Facebook Business Page, then click on Meta Business Suite in the left-hand sidebar.
You’ll then be taken to the Meta Business Suite dashboard. From here, click on Inbox in the right-hand sidebar.
This inbox section will hold all messages and comments from Facebook, Instagram, and WhatsApp. If you’re looking for a single place to manage these, Business Suite is a great place to do so. The biggest downfall is that those are the only platforms you can monitor here (more on that later).
To set up your auto-reply messages, click the atom icon to access Automations.
Here, you can set up a number of automations relating to your direct messages across all of Meta’s platforms. If you haven’t previously set up Frequently asked questions, it will appear as one of the Suggested for you options. Click on it to get started.
Select your Instagram account from the list of places you want to turn this automation on. Then, start adding questions. You can preview them in the left-hand sidebar.
Once you’re done, click Save changes and toggle this automation into the On position. And voila! You’ve got your frequently asked questions set up.
Other automations you can create are:
- Away messages
- Instant replies
- Follow ups
How to auto-respond to messages and comments on Facebook, Instagram, X, and LinkedIn
We mentioned that Meta Business Suite is great for managing your messages and comments on Facebook and Instagram. But if your brand uses other platforms, like X (formerly known as Twitter) and LinkedIn, you’ll need additional support.
Good news—you’re in luck! With Hootsuite’s Social Inbox, your entire social media and customer support team can monitor, manage, and respond to messages across all social media platforms in one space.
You can store information about various customers so you never start a new interaction as strangers, helping customers feel seen and valued. Assign messages and interactions to certain team members so the most-equipped person can handle each specific issue.
Use Hootsuite Inbox as your social media help desk, resolving messages as soon as they’ve been responded to and keeping notes on customer issues.
Create auto-responders for every social media platform you manage with Hootsuite.
Book a free Hootsuite demo and try Inbox today
Why should you use Instagram auto reply?
Instagram auto reply is a great way to minimize wait time for frequently asked questions. If you know common questions your audience has, and there’s a set answer you can provide, set it as an auto-response.
This saves your team time and ensures your Instagram followers don’t have to wait for a response.
How do you turn Instagram auto reply off?
There’s no quick on-off toggle for Instagram auto reply. Instead, you’ll have to go into your Instagram messaging tools and remove any frequently asked question responses you’ve input.
What is a saved reply on Instagram?
A saved reply is a similar tool to auto replies. Instead of sending instantaneously, though, saved replies are simply stored in your Instagram messaging settings for your team to manually send out. This works if the question someone asks has different answers depending on the time of year. You can save replies for a quick response, but you don’t want to have the response be automatic.
Keep your customers happy with faster message responses, thanks to Hootsuite. Respond to questions and complaints, create tickets from social conversations, and work with chatbots all from one dashboard. See it in action.
Save time on social messaging with automated responses, smarter workflows, and friendly chatbots — all in the Hootsuite Inbox.
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