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Snapchat Rolls Out My AI Chatbot Globally; Announces New Features, AR Tools at Snap Partner Summit 2023

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Snap, the parent company of Snapchat, held its Snap Partner Summit 2023 on Tuesday (April 19) and introduced a slew of new features and experiences to enhance user experience on the platform. The company has added new options to its signature story formats in the annual event and added fresh Calling Lenses and location-sharing options for the Snap Map. It has also introduced new programmes to assist creators in monetisation and engagement with their audience. Snap is also expanding its AR try-on features that let users use their cameras to virtually try on products. It is also rolling out My AI chatbot running on OpenAI’s GPT technology to global markets. The social media company claimed that it has reached over 750 million monthly active users around the world.

At the virtual summit, Snap announced new Calling Lenses that let users appear together in one frame during video calls without any grid. Stories are getting two new options — After Dark and Communities. The former can be used to post late-night events, while the Communities feature lets users share their perspectives with classmates.

The Snap Map is also getting a new location-sharing option with landmarks displayed in 3D. When sharing your live location with a friend, they will see your Bitmoji, aka, a cartoon avatar of yourself. Snapchat claims that more than 1.7 billion Snapchatters show up as their Bitmoji. Additionally, it pointed out that Snapchat has now reached more than 750 million monthly users across the world.

Additionally, with the Stories revenue share programme and Spotlight reward programme, Snapchat is offering new ways for content creators to create income and engage with their audience and compete with Meta-owned Facebook and Instagram. Snapchatters with a minimum of 50,000 followers, 25 million monthly Snap views, and posting at least 10 Stories a month may be eligible to join the Stories revenue share programme. The Spotlight reward programme lets users create and share short videos with users and the company will reward the Top Spotlight Snaps. 

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Snapchat is also offering a wider audience for users above the age of 18 years. They would be able to post Public Stories with a tap. Further, with the latest scheduling feature, creators can decide the preferred date and time for their posts. Creators can now add a Linktree to their new Public Profile as well. This could counter the likes of features offered by TikTok and Instagram.

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At the summit, Snap revealed its multi-year partnership with American entertainment company Live Nation. It will bring custom AR experiences to 16 of the biggest festivals, including Beyond Wonderland Southern California and Electric Daisy Carnival, the company said.

Snap also announced its integration with live event visualisation company Disguise to offer Snap AR to some of the world’s largest venues and tours. “During future shows, fans can see AR visuals through the Snapchat camera that interact with the on-stage visual production, via Disguise RenderStream,” it said. Besides this, Snapchat is joining hands with well-known DJ Kygo, to create AR experiences for some of his concerts.

Snapchat is also expanding its Shopping Suite to let users try on clothes and apparel virtually, using Snap’s in-house AR Image Processing technology and 3D Viewer. With the Fit Finder functionality, shoppers will be given accurate fit and size recommendations.

ar shopping snapchat  Shopping Suite

Alongside AR shopping experience, Snapchat has introduced AR Mirrors that allow customers to try on products virtually. According to Snap, retail brands like Men’s Wearhouse and Nike are currently using AR Mirrors to enhance the in-store experience. Snapchat has also teamed up with Coca-Cola to set up an AR-enabled Coca-Cola vending machine. Customers can control the vending machine with gestures.

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ar mirror snapchat AR Mirror

Furthermore, Snap at the annual summit announced the launch of new Generative AI Lenses. With this feature, Snapchatters across the globe can transform themselves and the world around them into an animated sci-fi scene through the Cosmic Lens. The app will also give recommendations on Lenses that fit with the context of a photo or video a Snapchatter has captured. A new way to quickly add AR to Memories, Lense recommendations based on Snapchatters’ unique preferences are the other new features.

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The Santa Monica, California-based company announced the expansion of its experimental My AI chatbot that works on the latest version of OpenAI’s GPT technology. The AI chatbot that was unveiled originally in February exclusively for Snapchat+ subscribers, is reaching a global audience now with brand new features.

my ai snapchat My AI

My AI comes with multiple unique Bitmoji variations where users can design and personalise their own unique Bitmoji for their AI. The chatbot can be bought into conversations with friends by @ mentioning My AI and asking a question on behalf of the group. My AI will surface place recommendations from the Snap Map and suggest relevant Lenses. The community can send Snaps to My AI and receive a chat reply.

Snapchat claims that programming My AI helped it to assess the severity of potentially harmful content and temporarily restricts Snapchatters’ access to My AI if they misuse the service. It is also working to incorporate My AI into our in-app parental tool.


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YouTube Announces AI-Enabled Editing Products for Video Creators

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YouTube will roll out a slew of artificial-intelligence-powered features for creators, the latest effort from parent company Alphabet to incorporate generative AI — technology that can create and synthesize text, images, music and other media given simple prompts — into its most important products and services.

Among the new products YouTube announced Thursday is a tool called Dream Screen that uses generative AI to add video or image backgrounds to short-form videos, which the company calls Shorts. It also announced new AI-enabled production tools to help with editing both short- and long-form videos on its platform.

“We’re unveiling a suite of products and features that will enable people to push the bounds of creative expression,” Toni Reid, YouTube’s vice president for community products, said in a blog post timed to the announcement Thursday. The Google-owned video platform first announced that it was developing the tools in March.

Google has been under pressure to show results and practical applications for its generative AI products. Some critics have been wary the company, which has long been seen as a leader in artificial intelligence, was falling behind upstarts like OpenAI or rival Microsoft, and that the products Google was rolling out weren’t yet ready for public consumption. OpenAI’s ChatGPT and a new Bing chatbot from Microsoft — which has invested $13 billion (nearly Rs. 1,08,100 crore) in OpenAI since 2019 — have been wildly popular and gained mainstream favour. 

Over the past few months, Google launched its own ChatGPT competitor, Bard, and released a steady flow of updates to the product. It’s  also incorporated experimental generative AI features into its most important services, including its flagship search engine, in what the company calls its experimental “search generative experience.” The product generates detailed summaries based on information it’s ingested from the internet and other digital sources in response to search queries.

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The announcement of the new features also comes as YouTube is locked in fierce competition with ByteDance‘s TikTok and Meta Platforms‘s Instagram Reels to gain more share of the vertical, short-form video market. YouTube said it now sees more than 70 billion daily views on Shorts, and the new generative AI tools appear to be aimed at attracting even more users and creators and gaining a competitive edge over its rivals.

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The company also announced YouTube Create, a mobile app aimed at helping the platform’s creators make video production work easier. The app includes AI-enabled features like editing and trimming, automatic captioning, voiceover capabilities and access to a library of filters and royalty-free music. The app is currently in beta on Android in “select markets,” the company said, and will be free of charge.

Beyond creation, YouTube said it would also provide creators with more tools to get AI-powered insights, help with automatic dubbing of videos and assist with finding music and soundtracks for videos.

© 2023 Bloomberg LP 


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WhatsApp Passkey Support Reportedly Rolling Out to Beta Testers on Android: How It Works

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WhatsApp has begun rolling out support for a new feature that will allow you to log in to your account using the biometric authentication mechanism on your smartphone. The messaging service will soon allow you to create a passkey — a kind of login credential that eliminates the need to use or remember a password — on your device and use it to securely log in to apps and services using the facial recognition or fingerprint scanner on your device.

Feature tracker WABetaInfo spotted the new passkey feature on WhatsApp beta for Android 2.23.20.4 on Tuesday, that is rolling out to beta users. However, not all users who have updated to the latest beta release will have access to the feature, which is reportedly rolling out to a “limited number of beta testers”. Gadgets 360 was unable to access the feature on two different Android smartphones that are both enrolled in the beta program.

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The new Passkeys feature on WhatsApp

Photo Credit: WABetaInfo

The new passkey feature is described as a “simple way to sign in safely” to WhatsApp in a screenshot shared by the feature tracker. This suggests that it could be used to help sign in to other devices via secure authentication on your primary device.

Authenticating using passkeys isn’t a novel concept and the technology is slowly gaining traction online— Google already allows you to log in to a new device by using fingerprint-based biometric authentication for passkeys in place of a password. These passkeys are securely stored on your device and used when biometric authentication is provided.

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The screenshot posted by WABetaInfo also states that WhatsApp will store the passkey in the device’s password manager — for most users, that would be the device’s default password store that is handled by Google with autofill support. The feature is also expected to make its way to iOS, where it is likely to be stored in the iOS Keychain.

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It is currently unclear whether WhatsApp will also support storing passkeys in third-party apps like Bitwarden, 1Password, or Dashlane. We can expect to learn more about how the feature works when it is rolled out to more users in the beta program and the feature is expected to arrive on all smartphones on the stable channel in the future.


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Meta Urged Not to Roll Out End-to-end Encryption on Messenger, Instagram by UK

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Britain urged Meta not to roll out end-to-end encryption on Instagram and Facebook Messenger without safety measures to protect children from sexual abuse after the Online Safety Bill was passed by parliament.

Meta, which already encrypts messages on WhatsApp, plans to implement end-to-end encryption across Messenger and Instagram direct messages, saying the technology re-enforced safety and security.

Britain’s Home Secretary Suella Braverman said she supported strong encryption for online users but it could not come at the expense of children’s safety.

“Meta has failed to provide assurances that they will keep their platforms safe from sickening abusers,” she said. “They must develop appropriate safeguards to sit alongside their plans for end-to-end encryption.”

A Meta spokesperson said: “The overwhelming majority of Brits already rely on apps that use encryption to keep them safe from hackers, fraudsters and criminals.

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“We don’t think people want us reading their private messages so have spent the last five years developing robust safety measures to prevent, detect and combat abuse while maintaining online security.”

It said it would update on Wednesday on the measures it was taking, such as restricting people over 19 from messaging teens who do not follow them and using technology to identify and take action against malicious behaviour.

“As we roll out end-to-end encryption, we expect to continue providing more reports to law enforcement than our peers due to our industry leading work on keeping people safe,” the spokesperson said. 

Social media platforms will face tougher requirements to protect children from accessing harmful content when the Online Safety Bill passed by Parliament on Tuesday becomes law.

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End-to-end encryption is a bone of contention between companies and the government in the new law.

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Messaging platforms led by WhatsApp oppose a provision that they say could force them to break end-to-end encryption.

The government, however, has said the bill does not ban the technology, but instead, it requires companies to take action to stop child abuse and as a last resort develop technology to scan encrypted messages.

Tech companies have said scanning messages and end-to-end encryption are fundamentally incompatible.

© Thomson Reuters 2023


(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)

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