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Oreo Maker Mondelez Pulls Twitter Ads, Says Hate Speech Increased ‘Significantly’ After Elon Musk Takeover

Oreo maker Mondelez has pulled its ads off Twitter after Tesla Inc boss Elon Musk acquired the social media site, CEO Dirk Van de Put said in a Reuters Newsmaker interview on Tuesday. “What we’ve seen recently since the change on Twitter has been announced, is the amount of hate speech increase significantly,” Van de Put said. “We felt there is a risk our advertising would appear next to the wrong messages.
“As a consequence, we have decided to take a pause and a break until that risk is as low as possible,” he said.
Twitter last week laid off half its workforce as advertisers pulled spending amid concerns about content moderation. Mondelez joins a number of major companies that have halted advertising on Twitter, including United Airlines, General Mills, luxury automaker Audi of America, and General Motors.
Gilead Sciences said earlier on Monday the company and its unit Kite were in the “process of pausing advertising” on Twitter.
Last week, Volkswagen said it had asked its brands to pause paid advertising on Twitter until further notice in the wake of Elon Musk’s takeover of the social media platform. “We are closely monitoring the situation and will decide about next steps depending on its evolvement,” Europe’s top carmaker had announced in a statement.
The firm, which has lost many members of its communications team, did not immediately respond to a request for comment.
Van de Put added that Mondelez, which makes Cadbury and Milka chocolates, is expecting a strong holiday season. The consumer in Europe, Mondelez’s largest market, is currently what worries him most, he added.
Last month, Musk tweeted that the company will form a content moderation council “with widely diverse viewpoints.” Musk said no major content decisions or account reinstatements will happen before the council convenes.
The self-described “free speech absolutist” said in May he would reverse Twitter’s ban on former US President Donald Trump, who was removed from the microblogging site in January last year over the risk of further incitement of violence after the storming of the US Capitol.
© Thomson Reuters 2022
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WhatsApp Spotted Working on New Colours, Icons for Chat Interface on Android

WhatsApp is redesigning the chat interface on the Android version of its application, according to details shared by a feature tracker. The popular chat service is working on changing some of the colours in the app — this change will also affect how the app looks in dark mode. Meanwhile, some of the icons and buttons in the app are also being updated along with new colours. A redesigned version of WhatsApp for iOS is also in the works, with similar changes to colours and icons in the app.
On version 2.23.20.10 of WhatsApp beta for Android, feature tracker WABetaInfo spotted a refreshed version of the app’s interface that is still being developed by the Meta-owned chat platform. This means that you won’t be able to try out the new interface, even if you install the latest version of the app.
The redesigned chat list screen with updated icons and colour accents
Photo Credit: WABetaInfo
WhatsApp is working to introduce a redesigned camera icon in the main chat screen, while the solid video call and voice call, and camera icons inside individual chats and group chats have been replaced with outlines of the older ones. WABetaInfo has also shared screenshots showing the new icons in both light and dark modes.
The screenshots published by the feature tracker also show a new green colour in use across the app, that is slightly brighter than the existing shade. This applies to both the dark and light modes and includes the floating action button at the bottom right corner of the screen and the WhatsApp text at the top of the app.
The updated chat interface with updated icons, without the green bar at the top
Photo Credit: WABetaInfo
Last month, the feature tracker revealed that WhatsApp was planning on replacing its iconic green bar at the top of the app with white — allowing the app interface to turn black or grey in dark mode. Earlier this year, WhatsApp moved the chat, calls, and other tabs to the bottom of the app on Android, to match the app’s functionality on iOS.
These changes to the icons and colour palette were previously spotted by the feature tracker on WhatsApp beta for iOS 23.19.1.72. Both the iOS and Android versions of the app are expected to gain support for chat filters such as All, Unread, Contacts, and Groups. However, just like the changes to the colours and icons in the app, there’s no word on when we can expect to see the new chat filters on WhatsApp for iOS and Android.
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Reddit Rolls Out Contributor Program, Offering Real Money for Gold and Karma

Reddit, the popular social networking platform, is starting a new contributor program, which will let users convert their Reddit gold and karma into real money. Reddit made the announcement in a blog post, alongside bringing a new simplified way to award content on its platform with Reddit gold. Eligible Redditors will receive actual money for their contributions on a monthly basis. Reddit gold is awarded by other Redditors to users for their content on the platform, while karma — the number next to a username on Reddit — is accumulated over time by posting and commenting.
Reddit announced the contributor program on Monday, promising real (fiat) money to qualifying redditors and mods for their contributions to the platform. A qualifying Redditor must be 18 years or older, live in a supported location, and must have a Reddit account. “Once enrolled in the program, redditors will receive payments on a monthly basis. The earnings a redditor receives are calculated based on the amount of karma earned and gold received on their eligible contributions,” Reddit’s blog post said.
The contributor program is now rolling out in the US across Web, iOS and Android Reddit apps. Users can head to the program via their profile menu, where eligible users can tap the ‘Get Verified to Start Earning’ button to enrol in the program. Reddit has not revealed details about the payout for users.
The company has also brought a simplified way to give away Reddit gold to users. With the new gold system, users can long press the upvote icon on mobile (or hover over it on desktop) directly within the post or comment they want to reward and select from a pop-up of six gold awarding options, ranging from $1.99 (roughly Rs. 165) for one gold to $49.00 (roughly Rs. 4,077) for 25 gold. This will result in a golden upvote in place of a regular one. This feature is only available in select communities on Reddit’s native mobile apps and will reach other communities in the coming weeks. The new gold system will be available on Web later this year.
Reddit’s new gold system
Photo Credit: Reddit
Reddit is making efforts to reward its contributors months after thousands of popular subreddits went dark in protest against the company’s plan to charge for access to its data. Reddit now charges third-party app developers for access to its for its application programming interface (API). As a result, many popular third-party apps for the platform, including Apollo, have had to shut down. Apollo had said, with their current usage, the charges would cost them more than $20 million (roughly Rs. 160 crore) a year.
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Elon Musk’s X Could Bring Audio and Video Calling Feature to Premium Subscribers

X, formerly known as Twitter, has been promised to get an audio and video calls feature. Last month, Elon Musk, who took over the social media platform in October last year, had tweeted that a voice and video calling feature was coming to X, confirming that calls would work on iOS, Android, Mac & PC and would not require a phone number. The much-awaited audio and video calls feature, however, might not be available to all X users. According to leaked screenshots of part of X’s code that pertain to the feature, only X Premium subscribers could have access to audio and video calls.
Investor Chris Messina posted screenshots of X’s code on rival app Threads (first spotted by TechCrunch), which suggests that users could be able to take audio and video calls from people in their address book, people they follow, and Verified users. The screenshot suggests that the feature would allow users to opt in or out and decide who to receive calls from. “Take messaging to the next level with audio and video calls. Turn the feature on and then select who you’re comfortable using it with,” the feature’s description says in the code screenshot.
More interestingly, a second screenshot hints that the feature could be a paid service as part of the X Premium subscription. “Audio and video calls are a premium feature. Subscribe to get access,” and “Subscribe to Premium to call,” the code appears to read under the section ‘when someone tries to DM someone and hits their rate limit.’
X Premium, that launched as Twitter Blue, adds a host of features for paying subscribers, including the verification badge, reduced number of ads on the feed, longer posts, and the ability to edit posts. On the Web, X Premium costs $8 per month or $84 per year (Rs. 650/month or Rs. 6,800/year). On both iOS and Android, the subscription costs $11 a month or $114.99 a year (Rs. 900 a month or Rs. 9,400 a year).
Musk intends to transform X into an “everything app” in the mould of China’s WeChat, offering social networking, calling and messaging, and even in-app payments. The Tesla CEO has also sought to monetize services on X. In a recent meeting with Israel PM Benjamin Netanyahu, Musk reportedly said that X would charge its users a small monthly fee to use the platform. Musk said moving towards a monthly payment system could counter bots from amplifying hate speech on the platform.
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