So you want to learn how to sell on Etsy but don’t know where to start? You’ve come to the right place.
With over 96 million active buyers worldwide, Etsy is one of the biggest online marketplaces in the world. It’s the place to be if you’re a creative entrepreneur with a product to sell.
Keep reading to learn everything you need to know to create your own Etsy shop and start selling today.
Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Delight your customers and improve conversion rates.
10 simple steps to start selling on Etsy
1. Create a free account
First things first. Head on over to Etsy.com/sell and click “Get Started”.
Enter your email address and follow the prompts.
2. Open your storefront and select preferences
You’ve registered your free account — awesome! Now select your shop language, country, and currency.
Choose a shop name. This part can be tricky, especially if you’re starting from scratch. Here are a few tips to help get those wheels turning:
- Combine a word that conveys the feeling you want your brand to evoke with the word for whatever it is that you sell. Example: Enchanting Pendants.
- Use a unique word or phrase inspired by something abstract — like nature, a foreign language, or a musical instrument.
- Try making up a new word by combining two together.
- Use your own name.
Keep in mind: You can change your shop name as many times as you want before launch. But if you want to change it after, you can only do it once. Choose wisely!
3. Stock your shop with products
Once you’ve set up your shop, it’s time to add your product listings.
For each item, you can add up to 10 photos. And if you really want to level up, you can upload a 5-15 second video.
Here you’ll include details for your listing, assign it a category, and add your inventory with product descriptions, pricing, and shipping information. You can also decide whether you want to use Etsy ads to market your shop.
Once you’ve added in all the details for your item, you can hit “Publish” or “Save as Draft” and come back to it later.
4. Decide how you want to get paid
One of the reasons you want to start selling on Etsy is to make some extra cash, right?
Once you’ve set up your product listings, you’ll need to let Etsy know how you want to get paid. Add in your personal information, and address, and connect your bank account. Easy peasy!
5. Pick shipping options
You have two options when it comes to shipping:
- Select your shipping preferences on a per-product basis, or
- Apply your shipping settings to your entire store
So, say you have an item that doesn’t cost a lot to ship, and you can offer free shipping on that one item. But if your shop preferences are to have your customer pay for shipping on the more expensive items in your store, you can do that, too!
6. Set up billing for customers
Etsy Payments is the simplest way to handle billing for both you and your buyers.
When enrolled, customers can choose from various payment options (like credit card, debit, or Apple Pay) and pay in their local currency.
7. Connect your storefront to your ecommerce website
If you have an existing ecommerce website for your business, we have some great news!
Etsy works with many ecommerce platforms like Shopify, Magendo, and WooCommerce, so you can connect your existing site to your Etsy storefront.
And with the help of the Heyday Shopify integration, you can also easily manage customer support all within your Shopify store.
This conversational AI chatbot integrates with all your apps – from Shopify to Instagram to Facebook messenger. It makes it easy to support customers and helps take the stress out of online sales.
Here are just some of the benefits of Heyday:
- Provide product recommendations to your buyers
- Track orders
- Automate FAQs
- Combine customer conversations across many channels into a single inbox
8. Customize your Etsy storefront
Now, the fun part: dressing up your Etsy storefront with colors, fonts, beautiful product photography, and more.
Remember: Your Etsy storefront is your customer’s first impression. Take some time to figure out what visual story you want to tell.
9. Go live!
You did it! You’ve set up your Etsy store and now you’re ready to go live. But first…
10. Share your new store on social media
Etsy may give you the tools to set up shop, but sharing your beautiful new storefront with the world is a whole other ballgame. It’s time to put your marketing hat on.
Sharing your shop on social is a great way to promote your products and attract potential customers.
Marketing and selling on Pinterest is another great way to add to your marketing strategy. Not only is it the 14th largest social network in the world with 459 million active users each month, but shopping engagement continues to grow each year.
Need a tool to manage it all? Hootsuite makes it easy to manage your social presence, saving you time so you can focus on other areas of your business. Use it to schedule and publish posts, engage with your audience, and measure results — all from one dashboard.
How much does it cost to sell on Etsy?
While creating your Etsy shop is free, there are certain fees you should be aware of as a seller.
Hosting listing fees
Etsy charges a listing fee of $0.20 USD for each item that you list.
Listings expire after four months and will auto-renew at $0.20 USD per item unless you choose not to use automatic renewals.
Etsy collects a transaction fee of 6.5% of the total order amount anytime a customer purchases an item from your store.
This Etsy fee applies to the total cost of the item (shipping and gift wrap included, if you charge for that). The transaction fee amount will show up automatically in your Payment account.
Additional advertising/marketing fees
If you choose to take advantage of Etsy’s advertising services to promote your store, extra fees will apply.
- With Etsy Ads: Fees are based on the budget you set.
- With Offsite Ads: Fees are only applied if your ad turns into a sale.
Payment processing fees
This fee is a set rate plus a percent of the total sale price of your product and varies by country.
Customs and VAT fees
If your Etsy store offers international shipping, you’ll want to be aware of import taxes, customs duties, and/or any other fees imposed by other countries.
In most cases, the buyer is responsible for customs duties. And if you’re a VAT-registered seller, you may need to charge VAT on the items you sell.
Top tips to be successful selling on Etsy
Use professional product shots
One of the easiest ways to sell your products on Etsy is with scroll-stopping photography. In fact, good product photography is critical to your success on the platform.
According to Etsy’s customer research, it’s product photos that make customers decide whether they’re going to buy. And in most cases, the quality of your images is more important than shipping costs, reviews, and even the price of the item itself!
Caption: According to Etsy’s buyer surveys, 90% of customers said the quality of the photos was “extremely important” or “very important” to a purchase decision.
If going pro isn’t in the budget, don’t stress. There are plenty of resources out there to help take your product photography to the next level.
For tips on lighting, shooting, editing, and more check out Etsy’s Guide to Product Photography.
Create an eye-catching logo and banner
Another must-have for a successful Etsy shop is a strong visual brand. After all, your storefront is often your customer’s first impression.
If graphic design isn’t your strong suit, there are plenty of free online tools (like Canva) that can help.
If you’re a Hootsuite user, check out the Canva for Hootsuite integration. It allows you to create engaging visual content directly from your Hootsuite dashboard.
Make your Etsy shop SEO-optimized
Like Google, Etsy has its own search algorithm. Whenever a buyer searches for an item, its mission is to serve up what’s relevant.
Whether you sell handmade goods, vintage items or craft supplies, it’s best to be forward about it and embrace those keywords.
Here are a few ways to optimize your Etsy shop for search and increase your chances of ranking high:
- Use tags and keywords in your item listings
- Use attributes when listing an item
- Keep your shop up-to-date by adding fresh content regularly
- Provide a good customer experience
- Encourage buyers to leave reviews
- Make sure your “About Me” page is complete
Which brings me to my next point…
Have a unique About Me section
According to Etsy’s 2021 Global Seller Census, 84% of its sellers are solo entrepreneurs who run their businesses out of their homes.
The reality is that every shop owner has a story to tell. Sharing that story and highlighting what makes you unique is key to standing out in a crowded marketplace.
If writing about the person behind your business makes you cringe a little, we get it. It’s not always easy to talk about yourself! But this is your chance to build a connection with your customers and help them learn a bit more about you and your business.
If you’re struggling to figure out what to include on your “About Me” page, try checking a few of these boxes:
- Share your origin story. How did you get started and why?
- Highlight what makes you special. Do you have a unique process?
- Take your audience behind the scenes. Show what a day in the life of a shop owner looks like with high-quality photos and video.
- Show the face behind the brand. People buy from people they know, like, and trust. So don’t forget to show your buyers who you are!
- Include links to your social media channels. Let your customers know where they can find and interact with you outside of your shop.
Create gift guide collections
Gift guide collections are a valuable addition to any shop. They help showcase certain products, inspire your buyers, and stay top of mind for holidays and milestones — like birthdays, weddings, or baby showers.
You can create a gift guide collection by using Sections on Etsy to organize item listings in your shop. Sections show up as links in the left sidebar of your shop and you can use them to group item listings in a whole bunch of ways.
Promote new product listings on social media
Share, share, share! It’s the best way to build with potential buyers and build a loyal following. You can even use tools built into the Etsy platform to help with that!
There are six types of posts you can create and share from Etsy:
- New product listings
- Recent milestones
- Details on sales and coupons
- Favorited items
- Shop updates
Keep inventory stocked
There’s no worse feeling than browsing your favorite online store only to find out they’re all out of your size in that cool new romper you wanted.
Make your customer experience a great one by keeping inventory stocked as best as you can. Of course, things happen, materials run out, and as a solopreneur, you can only do so much. So be sure to give yourself plenty of grace, too!
Send thank you messages to customers
Sending a thank you note after a customer purchases from your store is a great way to let them know you appreciate them. It’s added touches like this that can help build a tried and true following of buyers that keep coming back for more.
Stumped on what to include in your message? Here are a few ideas:
- Thank your customer for their order and tell them how excited you are for them to receive their product.
- Share your contact info in case they have any questions.
- Give them a heads-up on when they should expect to receive their item(s).
- Provide a code for a discount on their next purchase.
- Ask for feedback.
Encourage customers to take photos of their purchases
There are many ways to encourage your buyers to snap a photo of their purchase and leave a review. Here are a few places to start:
- Just ask! It doesn’t have to be complicated. A simple thank you note with an ask to leave a review with a photo is sometimes all it takes.
- Offer an incentive: Throw in a free gift or discount off your buyer’s next order.
Remember: It’s the little things!
Promote your store on social media
The key to the social media game is consistency. You need to show up in order to attract and keep followers, and better yet, convert them into buyers.
Here are a few ways to use social media content creation to promote your store:
- Tell the story behind your business
- Show your products in use
- Share behind-the-scenes
- Write engaging captions
- Use the right hashtags
- Interact with your audience
Remember: Be consistent. Don’t go months without posting and expect your audience to stick around!
Selling on Etsy FAQ
What can you sell on Etsy?
Etsy allows products to be sold that are handmade, vintage, or craft supplies.
- Handmade items: Items that are made and/or designed by the seller.
- Vintage Items: Items that are at least 20 years old.
- Craft supplies: Tools, ingredients, or materials that can be used in the creation of an item or special occasion.
Visit Etsy’s website for more details on what you can and cannot sell.
Is it worth it to sell on Etsy?
Yes! Etsy is one of the biggest online marketplaces in the world with over 96 million active buyers worldwide.
It’s a great place to start if you’re a beginner wanting to dip your toes in the online selling world but is also great for seasoned business owners.
Etsy integrates with other ecommerce so you don’t have to choose one or the other. For example, you can get the best of both worlds by integrating your Shopify store with Etsy.
Etsy even provides marketing and advertising services to help you promote your product and increase sales.
How do beginners sell on Etsy?
Setting up an Etsy storefront is simple:
- Create a free account
- Set your shop location and currency
- Choose a shop name
- Add your products
- Set a payment and billing method
- Set up shipping options
- Customize your storefront
- Go live!
How much does selling on Etsy cost?
It costs zero dollars to open an Etsy shop, but, there are three important fees to note:
- Listing Fees: A flat fee of $0.20 USD per product listing published.
- Transaction Fees: For each sale made, Etsy takes 6.5% of the total transaction value.
- Payment processing fees: A set rate plus a percentage that varies by country.
Who pays for shipping on Etsy?
It depends! You have the option to pay for shipping or have your customer pay in addition to the item cost.
You can also select your shipping preferences on an individual product basis or apply your shipping settings to your entire store.
Engage with shoppers on your website and social media and turn customer conversations into sales with Heyday, our dedicated conversational AI chatbot for social commerce retailers. Deliver 5-star customer experiences — at scale.
How This Underwear Brand Won with an Anti-Black-Friday Social Campaign
Ah, Black Friday.
It’s no surprise that the official kick-off day for the holiday shopping season is responsible for a massive annual surge in consumer spending, reaching $8.9 billion in the United States alone in 2021. But while this is a yearly slam-dunk for big box retailers, Black Friday can bring more challenges than benefits for small businesses.
Slashing prices to make sales cuts straight into their bottom line — and with limited marketing budgets and resources, competing with big brands takes courage, insight, and creativity. That’s why the small businesses that stand out during the holiday season are the ones that connect with the unique wants and needs of their customers, get bold with their marketing strategies, and create thumb-stopping content that’s sure to get people talking.
Last year, UK-based sustainable underwear brand and Hootsuite customer Pantee won Black Friday with a campaign that broke convention and raised awareness of unsustainable impulse buying. We interviewed Pantee’s founders, sisters Amanda and Katie McCourt, to learn how they did it, what the results were, and what they’ve learned for future campaigns.
What is Pantee?
Pantee is an underwear brand making a difference: their products are made using “deadstock” fabrics, or unsold inventory that would otherwise end up in landfills. Designed by women, for women and the planet, Pantee’s products are created with comfort and style in mind, while helping prevent unused garments from going to waste.
@pantee_uk We launched a business in lockdown! Here’s how we did it ✨🩲 #smallbusinesslaunch #howtostartabusiness #smallbusinesscheck #whatididduringlockdown ♬ Bubble – Official Sound Studio
For Pantee, sustainability isn’t a buzzword or trend to jump on; the brand was founded with this purpose at its core. The idea came to life in a thrift store in 2019, when Amanda was browsing second-hand clothing stores in London and was blown away by the number of brand-new t-shirts lining the shelves, tags still on them.
“It was crazy to me how many people had given away clothes before even wearing them once,” says Amanda. “It got me thinking: If this is how many discarded clothes we can see, how much is there that we can’t see? Once I started researching, I knew that we could make a difference. It’s very difficult to get buying right in the fashion industry with trends and shopping cycles changing so frequently, and as a result, many companies overproduce. I became fixated on the idea of what we could do with deadstock clothing.”
The short answer to Amanda’s question on how much waste we can’t see: a lot. The fashion industry produces an estimated 92 million tonnes of textile waste each year, and approximately 30% of clothes made are never even sold.
With a bold passion to make a difference for our planet—and after realizing that the soft cotton t-shirt fabric everyone loves would lend itself well to underwear and wireless bras—Amanda and Katie named the business Pantee (an abridged version of “pants made from deadstock tees”) and got to work bringing the concept to life.
@pantee_uk Upcycling never felt so good ♻️ link in bio to learn more about how we make sustainable underwear! #sustainablefashion #smallbusinesslove #fyp #comfort #recycledfashion ♬ luxurious – milo
Since initially launching their Kickstarter in November 2020 (where they raised £11,000) and Shopify site in February 2021, Pantee has grown into a successful sustainable startup—upcycling more than 1,500 kgs of deadstock fabric in its first 1.5 years alone. Pantee also plants one tree for every order placed (resulting in over 1,500 trees planted!) and is a proud member of 1% For the Planet.
Flipping the script with a ‘Blackout Friday’ campaign
Leading up to the Black Friday pandemonium in 2021, Amanda and Katie had one thing on their minds: overconsumption. Already an issue in the fashion industry during the regular season, Black Friday was sure to encourage consumers to make unnecessary purchases—many of which would go unused and end up back on shelves or, worse, in landfills.
So, while many small businesses grappled with whether or not to run sales and promotions, Pantee asked a different question: how could they create a successful campaign while staying true to their mission?
- The solution: Reclaim Black Friday by rebranding it “Blackout Friday,” an initiative encouraging consumers to rethink their purchases and avoid impulse buying.
- The message: Stop and think before you buy. Is it something you love? Is it something you need? If so, go ahead— buy and enjoy your new purchase. But if you weren’t already going to make that purchase, consider going without.
“Black Friday is the biggest impulse buying day of the year, and people get easily sucked into sales,” says Katie. “But the mentality should be: Is it really a bargain if you weren’t going to spend the money originally? Our campaign stance was not to encourage impulse buying, and we saw a lot of engagement because of the shared values and common ground it established with our audience.”
“There is so much overconsumption on Black Friday,” adds Amanda. “Our stance wasn’t necessarily don’t make a purchase, but if you’re going to, buy something you’ve wanted for a really long time.”
Pantee didn’t stop there. To bring the campaign to life and put their words into action, the retailer turned off their website to all but their engaged customers, who were only able to access the website through a code they sent to their existing mailing list.
The campaign was an overwhelming success, leading to a significant increase in sales, social engagement and reach, brand awareness and new customer acquisition.
- Engagement on social media doubled throughout the campaign (from 4 to 8%), and organic social impressions reached over 4x the total followers at the time.
- The campaign organically increased web traffic by 122% month-over-month in November 2021 without any supported paid spend.
- Pantee’s mailing list grew by 33% in the week leading up to Black Friday.
- The success of the social campaign extended far beyond Pantee’s Instagram, with the initiative featured in top-tier press including The Observer, Drapers, Reuters, The Daily Mail, and more.
“While we didn’t run a sale or any promotions last year, Black Friday was the biggest sales day of the year,” says Katie. “By simply taking a stand and leveraging social to get our message out, we drove a month’s worth of web traffic in a matter of hours and had loads of people signing up for our email list. We saw a ton of new, first-time customers just because they valued what we were doing.”
“Brands often think that you can have values, but they won’t convert to sales,” adds Amanda. “But we think that’s changing—and this campaign is a great example of that.”
Pantee is now launching the campaign for the second year and looking forward to even more impressive results.
4 lessons learned from one unconventional campaign
Whether you’re brainstorming future creative campaigns, building out next quarter’s social marketing strategy or already getting started on planning for next year’s holiday season, Pantee’s Blackout Friday campaign holds great lessons that every marketer should keep top of mind. We asked Amanda and Katie for their top four recommendations—here’s what they said.
1. Hone in on your purpose
“We talk a lot about our values as a brand,” says Katie. “And time and time again, we’ve seen that if we talk about an issue, our values, or something with substance behind it, our engagement is so much higher. That’s what people want to see: something that gets them thinking.”
Amanda adds: “I think at one point, we lost our way a bit and became more product and sales heavy on our social channels, and we noticed that we weren’t getting the same reach. Pushing product works through email marketing and other areas of the business, but with social, we’ve seen a bigger opportunity to educate our audience and share useful information that they can walk away with.”
2. An engaged community is everything
“There’s a huge difference between growing a following and growing a following that also has engagement,” explains Katie.” When it comes to social, what we’ve found is that people who engaged with us early on have become advocates for our brand. We see so much value in community and engaging with our customers beyond getting the sale. Many brands see social as a platform to get their message out, but for us, it’s a two-way street.”
3. Don’t be afraid to be bold
“We learned quite early on with our social that the highest peaks of engagement happened when we took a stand for something,” says Katie. “We’ve always been quite mission driven, but we like to have fun with it and not be too preachy. When we’ve launched campaigns with our sustainability mission at the forefront, the engagement has been through the roof.”
4. Remember that there’s more to social than what you’re posting
“Social media isn’t just about what you post, it’s about how you engage with other accounts and make people feel,” explains Amanda. “Spending time on your social platforms connecting with others, building relationships and establishing an engaged community is invaluable. We use our social channels for two-way conversations with both customers and our community – there is so much you can learn when you talk with them instead of at them.”
If there’s one takeaway that rises above all the others, it’s that social is one of the most powerful tools that brands can use to ignite their business, turning bystanders into loyal brand advocates, awareness into sales, and your mission into positive, tangible change. Just ask Pantee.
Find out about the biggest trends shaping social media so you can stay ahead of the game—and make sure your next social campaign is a winner.
How To Find and Use Business-Friendly TikTok Sounds
TikTok is many things to many, many people — a daily vlog, a place to get news and an incredibly popular search engine. Still, it’s important to remember that TikTok started as a place for sounds.
Yes, before it was the all-consuming social media beast it is today, TikTok was mostly known for music. In fact, it merged with a lip-synching service called Musical.ly in 2018 to become the app we know and love today.
Whether it’s a song, a movie clip, a lip-synch or something else, sounds make TikTok special. In fact, 88% of users say sound is vital to the TikTok experience.
Whether you’re promoting your personal page or your business profile, mastering TikTok sounds is always in your best interest.
Read our handy guide to learn how to find sounds on TikTok that work for your business.
Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 million followers with only 3 studio lights and iMovie.
In a way, TikTok sounds work like hashtags do on other social media apps. Add a trending TikTok sound to your video, and you’ll enter into a larger conversation happening around that sound.
If you choose the right sound and do something special with it, you could make a lot of waves. Here’s how to find TikTok sounds that will click with your audience.
The beauty of trending content on TikTok is that it’s easily presented to you right on your For You Page. Unless you’ve royally messed up your algorithm with weird browsing habits, chances are you’ll have viral content on your FYP when you open the app.
And if you notice a sound that’s been used more than once on a cursory scroll, you might have a trending sound on your hands. Tap on the song (at the bottom right) and take a look at what else is happening.
The song’s landing page allows you to add the song to your favorites, share with friends, or use the audio right away.
But this is also a great place to see if an audio trend has really gone mainstream. Check out how many other videos on TikTok use that sound and you’ll have a pretty good sense of whether a song is truly viral.
Meghan Trainor’s “Made You Look” has been used in 1.5 million TikToks, so it’s safe to say that it’s a pretty popular audio.
In addition to its timeline, TikTok has a powerful search function. You can find plenty of great trending content just by hitting the search bar. Even something as obvious as “viral sounds” will bring up, well, plenty of viral sounds.
You can hit the Hashtags tab of the search results for another set of popular options. Users often hijack trending songs with content unrelated to the trend, but you should strike gold without too much effort.
It’s obvious, for sure, but still worth noting that the best place to find trending TikTok sounds is, well, the TikTok sound library.
The sound tab makes it easy to find a list of recommended playlists with trending sounds. Be sure to look at the “Featured” and “TikTok Viral” playlists for more inspiration.
TikTok has made it even easier than searching for sounds yourself, however, thanks to their Creative Center.
This resource lets you see real-time stats about specific songs and sounds on the app. You can see how well a sound is doing based on specific regions too. This is super helpful if you’re targeting a part of the world that you’re not currently in.
@tiktokforbusinesssea 💥 Visit TikTok Creative Center at our bio for all the inspo you need to bring your #creative A-game. #tiktokforbusiness #tiktoktips ♬ original sound – TikTok for Business SEA
You can view limited info on the Creative Center without logging in, but you’ll need to create a free TikTok Business Account if you want to dive deeper.
You don’t have to stay within TikTok to find the best trending sounds.
You can use these sites to view stats like which TikTok songs are charting and where. You can even see which hashtags are associated with the song.
If a song is trending on TikTok, it’s likely trending worldwide too. TikTok is inherently tied to the modern music industry, so it’s wise to keep an eye on trends at large. If a song is incredibly popular on Spotify or YouTube, it will likely do well on TikTok too.
You can even put on your music industry hat and start watching the Billboard Hot 100 chart to see which songs might be future trends. You could even follow Billboard on TikTok.
@billboard Here’s a breakdown of @Taylor Swift’s big week on the Billboard #Hot100. 💯 #taylorswift #billboard #swifties #midnights #theerastour #antihero #taylornation #billboardcharts #tsmidnights #tsmidnightsts #tsmidnightsalbum ♬ smiles & sunsets – ultmt.
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You’ve learned how to find trending songs, so now all you have to do is add a new Taylor Swift song to your latest video, right? That’s technically the case for influencers, but it’s not so straightforward for business accounts.
Business accounts do not have access to major pop songs — or really, songs by any well-known artists. That’s because potential copyright issues could arise if they use them in an ad.
If your business account tries to use a copyrighted sound, you’ll see the following disclaimer:
Fortunately, there are still plenty of options for using TikTok sounds as a brand.
Here are some options for what you can do.
There are over 150,000 pre-cleared tracks from just about any genre. You won’t have any shortage of options that are suitable for your content.
You can search for songs by genre, hashtag, mood or song title, and there are even playlists you can browse for inspo. It’s an easy solution for branded content.
@nfl that fake out tho 😮💨 @49ers #rayraymccloud #sanfrancisco ♬ Beat Automotivo Tan Tan Tan Viral – WZ Beat
The track “Beat Automotivo Tan Tan Tan Vira” by WZ Beat is an example of a royalty-free sound that has gone superviral on the app.
If your marketing budget has room for audio production, consider using TikTok’s in-house sound marketing partners. Last year, TikTok expanded its Marketing Partner Program to include Sound Partners.
The program now boasts offerings from international music companies like Butter, 411 Music Group, Sonhouse, AEYL MUSIC and many, many more.
The cost will vary depending on the scope of your campaign. Some of the production houses also offer subscription services in addition to per-project fees. You could even work with them to strategize the sounds of your entire brand TikTok page.
If you’d rather not use some stock music as your audio track, there are plenty of other options available to you if you opt to make your own sounds. Depending on how ambitious you feel, they can be as complicated or simple as you want.
For one thing, you could make or hire someone to make original music for your TikTok page. That could look like messing around in Garageband or collaborating with an audio composer and musician.
This option isn’t necessarily ideal if you have no musical knowledge whatsoever, but it could pay off in major ways. After all, a branded audio sting or TikTok-ready jingle could travel far if other users want to use it in their videos.
That last point is also why you could do just as well to create an official sound that is just, well, you talking. If you say something memorable enough that others will want to quote, you might find your sound being reused in other videos.
If you’ve named the sound and included mention of your brand somewhere, that could pay off for your project in the long run.
@elfyeah Poof! 💨 Poreless putty can make anything disappear! Show us your #elfvanishingact ✨ @rominagafur #porelessputty #elfyeah #elfcosmetics ♬ Vanishing Act e.l.f. Poreless Putty Primer – elfyeah
The cosmetic brand e.l.f. works with agencies to create original songs that go viral and launch TikTok trends.
If you’ve had some luck with Duets or noticed you’ve developed a bit of a following on TikTok, you could straight up request user-generated content from your fanbase. Framed correctly, a user-generated campaign could pay off very well.
Think of ways your specific demographic would want to participate in your campaign. You can try asking for a testimonial or tutorial about your product or even something more creative like a joke or a jingle. If it applies to you, you could encourage fans to react to your work or have them come up with a comedy sketch. You could even incorporate the user-generated content into a contest of some kind.
Another great way to inspire user-generated content is to encourage Duets. If your branded video is the kind of thing that users will want to collaborate with, it will likely make some waves throughout TikTok. Think about what kind of Duet someone might want to create with your content and go from there.
@yoleendadong #duet with @vessi wow no more wet socks pretty cool kinda freaky deaky ✨ #nomorewetsocks #vessi #waterproof #waterproofshoes #ketchup ♬ December (April Remix) – The Young Ebenezers
The shoe company Vessi encourages Duets with contests, call-outs and, well, extremely weird videos that are begging for live reactions.
If you post anything made by someone else, you should always credit them in the caption. This will keep you safe from any issues should the users choose to copyright their audio later on.
You should also avoid reposting audio that includes copyrighted music, even if it’s in the background.
Okay, we get it: you absolutely need to use a Carly Rae Jepsen song in your TikTok brand campaign. There’s simply no replacement for her uniquely crafted, emotive pop music.
In that case, you could license a song to use in your video. This might get expensive, but it is technically possible. Start by seeking legal advice from a copyright or music licensing lawyer — and let us know how it goes!
Still confused? Here’s a breakdown of some frequently asked questions about TikTok Sounds.
Yes. Businesses can use TikTok sounds in their videos so long as they are cleared for commercial use. The best ways to incorporate sounds into business posts are to use TikTok’s pre-cleared commercial audio, make your own original sounds or use user-generated content (and credit the creators).
If you receive this error, it most likely means that you are trying to access a “mainstream” song while using a business account on TikTok.
TikTok users with personal accounts can use any sound they like — including the world’s most popular pop songs — but TikTok does not allow businesses to use mainstream music in their videos.
They implemented this policy in 2020, at which point they introduced the royalty-free music available in their Commercial Music Library.
@timmycobbsfitness #moda #problemsolved #fyp #business ♬ Meet Me At Our Spot – THE ANXIETY & WILLOW & Tyler Cole
TikTok’s commercial sound library is available on both the app and your desktop browser.
If you’re using the app:
- Open the camera and tap Add sound
- Then tap Sounds and search Commercial sounds.
This will bring you to the Commercial Music Library, where you can browse your options.
There’s no direct way to download a sound from TikTok onto your device.
If you want to save your favorite sound on TikTok, tap the bookmark icon to add a sound to your favorites. This will save it within the app, so you can easily use it later.
If you really want a TikTok sound for use outside of the app, you could consider screen recording or downloading a TikTok video with a third-party app or website.
Once you’ve added a TikTok sound to your favorites, it’s as easy as tapping the Favorites tab when you’re making a post.
When you add sound to a new TikTok, just tap the Favorites tab. All of your previously saved sounds will show up under that banner.
You can’t add multiple sounds to the same TikTok within the app. If you’re looking to stitch together more than one sound, you’ll have to use a third-party video editor to create your video, then upload it to the app.
If you do this, however, you will likely miss out on having your video associated with that particular sound in TikTok’s database.
Grow your TikTok presence alongside your other social channels using Hootsuite. Schedule and publish posts for the best times, engage your audience, and measure performance — all from one easy-to-use dashboard. Try it free today.
What Is a UGC Creator? Follow These 5 Steps To Become One
Have you ever dreamed about becoming an influencer and getting paid to create social media content without needing a big audience? Well, a new wave of people is doing just that: UGC creators.
If you’ve spent time on TikTok or Instagram in the last 6-12 months, chances are you’ve come across UGC creators. Even if you don’t recognize the term, you’ve probably seen content made by these creators on your favorite brands’ accounts.
By the end of this guide, you’ll know the exact steps needed to become a UGC content creator.
Bonus: Unlock our free, customizable pitch deck template to successfully reach out to brands and lock down the influencer partnership of your dreams.
What is a UGC creator?
A UGC creator is someone who creates sponsored content that appears authentic but is designed to showcase a specific business or product.
The most common format for UGC creators is video, especially on platforms like Instagram and TikTok. Creators usually film and narrate the content from their perspective, which gives it an authentic feel.
The main difference between UGC creators and influencers is that UGC creators create and deliver to businesses without the obligation to post it on their channels (although some UGC deals may add this for an extra fee). With influencers, the company usually pays for both content and exposure to the influencer’s audiences.
Replying to @ROY KANYI What is UGC? Quick summary of what UGC content is, what UGC content creators do, and how you can become a UGC creator! #ugccreator #whatisugc #ugc #whatisugc? #ukugc #ukugccreator #ugccreatoruk #startugc #ugchelp #ugctips2022
UGC content also tends to appear less polished and professional than influencer content, which helps to preserve the authenticity of UGC.
Why is UGC so valuable?
While being a UGC creator is a new concept, traditional user-generated content (UGC) is not. It’s become a proven tool in social media strategies for building communities, increasing brand awareness, and driving sales.
Despite the name, UGC creators are not creating traditional organic UGC. Normally, UGC is created organically by customers in the form of photos, videos, testimonials, product reviews, and blog posts and shared spontaneously. Businesses can choose to re-share a customer’s UGC, but no payment or contracts are involved.
UGC creators create content that emulates traditional UGC, using the same unpolished and authentic filming style that an everyday creator might use when sharing a review of their favorite product.
As driving awareness and sales are valuable results for any business, it’s no surprise that brands are willing to pay UGC creators. Understanding the reasons why can help you better pitch yourself for UGC jobs.
It feels authentic
Consumers are 2.4 times more likely to view UGC as authentic versus content created by brands. UGC is the social media equivalent of product reviews and word-of-mouth.
User-created content will always have an organic feel that can’t be matched by brands, no matter how “cool” they are. As such, UGC tends to be more eye-catching and engaging, which is invaluable to brands.
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It’s cheaper than influencer content
When working with influencers, brands need to pay for both the content and the posts on the influencer’s channels. The more reach and engagement an influencer has, the more a brand has to pay — which can be in the millions for celebrities!
With UGC content, brands only need to pay for the content itself, which often can be the same quality (or better) than the content from influencers. It also gives them complete control over the distribution and positioning of the content.
It can influence purchase decisions
Many brands pay to get UGC to use in social media ads because it influences purchase decisions. UGC acts as social proof, showing that real people are buying and using a product, which can drive more sales.
Moreover, UGC doesn’t look like a blatant ad, which can make it more engaging when used in ad campaigns.
It’s faster than producing content from scratch
By sourcing content from UGC creators, a brand can get way more pieces than if it created them in-house. Brands can distribute a UGC brief to multiple creators, who will produce and deliver the content back to the brand by the same deadline.
How to become a UGC creator
Anyone with a decent smartphone or camera can become a UGC creator. You don’t need a bunch of followers or professional video editing skills.
That’s the beauty of UGC — the more authentic and natural the content is, the better.
The absolute beauty that UGC content creation is 🧁 #ugc #whatisugc #ugccontentcreator #becomeaugccreator #ugccreatorlife #ugccreatoruk #ukugccreator #ukugc #ugccontentcreation #ugccreatorhelp #ugccreator2022
We’ve put together five steps to get you started as a UGC creator.
Step 1: Figure out your filming setup
You can shoot UGC almost anywhere — at home, outside, or in a store (as long as there isn’t too much background noise). Many UGC creators create content in the comforts of their homes, where they can perfect their filming setup.
In terms of equipment, you only need a phone with a decent camera and a tripod to stabilize your phone for product shots.
Some optional upgrades:
- Ring light. Useful for closeups of your face and filming at night or in darker rooms.
- Lavalier mic. Plugs into your phone’s audio jack and improves the quality of your recorded audio. Alternatively, you can also use the mic on a pair of wired headphones.
- Backdrops. You can get creative here – paper, fabric, and construction materials all can serve as backdrops.
- Props. Varies depending on the product, but find props that match the lifestyle or use cases of the product you’re showcasing.
The 5 things every ugc creator or content creator should have (aka my ugc starter kit). PS: they all count as a business expense so feel free to splurge on better quality items (I’m not a CPA, please consult an actual tax professional for advice 🤪) #ugcstarterkit #ugcmusthaves #contentcreatormusthaves #contentcreatorbusiness #ugccreatorsoftiktok #ugctipsforbeginners
Pro tip: Don’t let the quality of your equipment or filming setup hold you back. Many UGC creators produce great content with just a phone, the product, and themselves. Once you get more experienced and start receiving feedback from brands, you can upgrade your equipment and setup.
Step 2: Build your UGC portfolio
Ah, the old chicken-and-egg dilemma: To create UGC content, you need products. However, brands will only send you products once you have a portfolio. So, how do you get started?
The answer: Make content for free featuring your favorite products. You don’t need permission from brands as long as you don’t portray it as a paid deal/sponsored content if you choose to post it.
There are several common types of UGC content:
- Unboxing. Opening a new product’s packaging and revealing all the contents. You can narrate the functions of the included pieces and how to use them.
- Review/testimonial. Giving your honest opinion on a product and how it works. UGC testimonials are different from other product reviews in that they should be short and not as in-depth, perhaps only focusing on one aspect instead of the whole product.
- How to/use cases. Demonstrating how you use the product. These can be more lifestyle-focused videos, showing how you naturally use the product during your daily life, or more tutorial-style videos.
Pro tip: When you’re just starting your portfolio, we suggest focusing on videos, as this is the most common format for UGC requests. Aim to have at least one example from all UGC types above.
Replying to @theresatetty #CapCut here’s what my what ugc portfolio looks like! Your portfolio can make the biggest difference when it comes getting ugc gigs! Things that will help with creating your portfolio: ✨️ Knowing what to include in your ugc portfolio ✨️ Including high quality (not just talking about aesthetics) ugc examples ✨️ Knowing how to optimize your portfolio so you’re seen as a professional Hope that helps! #FomotionalFinds #CapCut #ugccreator #ugcportfolio
Step 3: Practice your editing skills
Once you’ve recorded your clip(s), the next step is to edit them. The typical length for UGC videos is 15-60 seconds.
Editing videos can be tricky to learn, but luckily there are many apps to make it easier. Two of the most popular apps are CapCut and InShot. The in-app editors within TikTok and Instagram are also quite user-friendly and have many of the same features as third-party apps.
If you’re creating UGC for TikTok, here are 15 tips on how to edit your videos.
Pro tip: Practice, practice, practice! There is no shortcut to becoming good at video editing. The more you get used to the tools, the quicker you’ll get. We recommend incorporating TikTok trends into your UGC videos to make them more engaging.
Check out these clips for editing inspiration:
Step 4: Post your UGC (optional)
This step is optional, as posting your content isn’t generally required as part of UGC contracts. However, it is an excellent way to practice and get feedback on how to improve your content. Even with a small audience, you can learn what works and what doesn’t work by checking the analytics for your posts.
Posting your UGC on your account also allows brands to see your content, after which they may reach out to you to offer UGC gigs.
Pro tips: If you want to increase the chances of brands discovering your UGC, don’t use hashtags like #UGC or #UGCcreator — these will signal the algorithm to serve your content to other UGC creators. Instead, use industry- and product-related hashtags.
Secondly, add your email (or another way to contact you) to your bio to make it easy for brands to reach out to you.
Step 5: Get paid
Now you’re ready for the next stage: Getting paid for your UGC! Once you have a portfolio, you can start applying for UGC gigs. We know this is easier said than done, so we’ve expanded our tips into a whole section below.
4 tips for getting paid as a UGC creator
1. Use platforms to find brand deals
With UGC’s rise, there are new platforms dedicated to facilitating UGC brand deals. Some post opportunities for creators to apply, while others require you to create a listing for your content creation services.
Here are some platforms to search for UGC opportunities:
- Fiverr. Create a listing with your UGC services (such as this) and wait for brands to book you.
- Upwork. You can apply to UGC creator jobs or list your UGC services.
- Billo. US-based creators only.
- Insense. You join via an app and choose opportunities to apply to.
- Brands Meet Creators. They send UGC opportunities via email.
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2. Network with brands and business owners
If you want to be more proactive and work with specific brands, then your best bet is to network via platforms like Linkedin, Twitter, and TikTok.
You can use these platforms for networking in several ways:
- Personal branding. Post updates on your account sharing your journey as a UGC creator, and add a CTA for brands to contact you for UGC
- Cold outreach. Think about brands you genuinely like and for which you would enjoy creating content, and reach out to folks who work at those companies
Pro tip: Smaller companies like startups and small businesses just starting to build their social media presence are more likely to need UGC.
3. Perfect your pitch
Pitching yourself to a brand for a UGC opportunity is like applying for a job. As more and more people become UGC creators, it’ll become more competitive. That means you need to make your pitch stand out.
Keep your pitches focused on the brand (not yourself) and the value you’ll provide for them through your UGC.
Pro tip: Tailor your pitch for each opportunity you apply to. In your portfolio, curate examples that are relevant to each brand’s industry and will appeal to that brand’s target audience.
✅How to pitch UGC content in 2022? Until you fix your brand outreach strategy you will not be able to scale as a content creator. No responses from brands = no brand deals = no money. Everyone keep searching where to find brands to work with, or best platform to pitch UGC, but until you fix your pitching strategy no need to even search for those brands. #howtoworkwithbrands #wheretofindbranddeals #ugcnewbie #ugcnewbie #howtougc #ugcpitchtips #ugcguide #contentcreatortips
4. Know your worth
As with influencer marketing, payment rates for UGC creation vary widely. The brand or platform usually sets the rate for brand deals. Nonetheless, staying up-to-date with market rates will empower you to choose deals that pay fairly. This benefits you and ensures equitable compensation for other UGC creators.
Pro tip: Follow UGC creators on TikTok and Instagram, as they often post content sharing behind-the-scenes details on how they negotiate brand deals and how much they get paid.
Frequently asked questions about UGC creators
How many followers do I need to get paid as a UGC creator?
You don’t need a certain number of followers to become a UGC creator. Many UGC brand deals are content-only, meaning you only have to create and deliver content, with no requirement to post it on your own channels.
How do I find brands to work with?
The easiest way to know if a brand is looking for UGC creators is to use platforms that curate UGC brand deals. Brands may also advertise call-outs for UGC creators in their feed posts or Stories. You can also DM brands with your pitch in case they’re open to working with UGC creators.
How do I create a UGC portfolio?
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