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How to Make Money on Pinterest [7 Strategies for 2022]

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If you’re a little lost on how to make money on Pinterest, then keep reading to learn how to turn the visual discovery engine into a revenue-generating machine.

Pinterest recently reported a 6% decrease in global monthly active users year over year. Does that mean it’s losing its relevance? Hardly.

Pinterest still has 431 million users across the globe. And that audience is consuming almost 1 billion videos per day on Pinterest. The revenue opportunities for businesses and influencers are undeniable.

Bonus: Download your free pack of 5 customizable Pinterest templates now. Save time and easily promote your brand with professional designs.

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Can you make money on Pinterest?

Yes, especially if you are a blogger, influencer, or eCommerce business. There are several different ways to make money on Pinterest, and which tactics work all depends on your business and your strategy.

For eCommerce or product-based businesses, Pinterest is a great place to catch the eye of customers in the research phase.

85% of Pinners (the affectionate term for people who use Pinterest) say the platform is the first place they go to start a new project.

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They are looking for inspiration, so it’s the perfect platform to showcase your products.

PMD Beauty Clean Pro

If you’re a blogger or influencer, then Pinterest can help drive traffic to your website.

It helps to not think of Pinterest as a traditional social media platform. Instead, think of it as another search engine like Google.

You’ll want to combine SEO strategies and intriguing pins to help Pinners find your content and click on the link to your site.

Once on your website, you can redirect them to subscribe to your email list, purchase products, or some other call to action.

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These are just a couple of ways you can use Pinterest to make money.

For businesses and influencers looking to monetize their Pinterest channel, read on for foolproof money-making strategies you can start implementing today.

How to make money on Pinterest

Drive traffic with ads

You have to spend money to make money sometimes. Organic reach can only accomplish so much.

For added reach, throw some ad dollars behind your pins. Promoted pins can be optimized to meet different goals like increasing traffic or growing your Pinterest followers.

Promoted pins look just like regular pins, and they are placed in your target audience’s home feed, category feeds, and search results.

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There are also different ad types available like shopping ads which are pulled directly from your product catalog.

(Don’t worry – we have a simple guide on all things related to Pinterest ads if you need help picking the right type.)

But are ads worth the investment?

Let’s take a look at how Nena & Co. fared when it decided to turn its product catalog into Pinterest ads.

The sustainable handbag brand was able to reach a whole new audience interested in zero-waste and ethically sourced products.

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It resulted in an 8x increase in return on ad spend and cost 34% compared to other platforms.

Nena & Co. sustainable handbag more humans less machines

Let shoppers purchase directly on Pinterest

For brands with an e-commerce offering, Pinterest is a natural opportunity to drive traffic — and sales.

Use pins to showcase your goods and direct followers back to your website to shop or use Pinterest’s shopping tool to purchase directly on the app.

The in-app checkout is only available to a limited number of merchants. If you do qualify, you’re in for a real treat.

Pinners can discover your product and buy it without having to leave Pinterest. This streamlines the customer journey and makes it easier than ever to purchase products on Pinterest.

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Who qualifies for in-app checkout? You’ll need to meet the following criteria:

  • You use the Shopify app
  • Shopify store has a U.S. billing address
  • Only has Shopify feeds (Meaning you don’t have active non-Shopify feeds uploaded to Pinterest)
  • Accepts returns
  • Has an email address for customer support inquiries
  • Exceeds monthly checkout conversions threshold
  • Meets Merchant guidelines
See also  Engagement Rate Calculator + Guide for 2023

Once you’re approved for the in-app checkout feature, your product pins will have a “Buy” button appear below the pins.

When someone clicks on it, they’ll be able to pick product details like size or color. Then they’ll get redirected to a checkout page within the Pinterest app.

Even if you don’t have the in-app checkout feature available to you yet, you can still create eye-catching pins and direct viewers to visit your website to buy the product.

Become an affiliate marketer

Affiliate marketing isn’t just reserved for blogs. You can also use your direct affiliate links to connect to pins.

By sharing your affiliate links on Pinterest, you can earn a commission on sales if Pinners make a purchase.

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Of course, you can also direct people to affiliate-related content, like your blog posts or videos, to warm up your audience before they purchase.

That’s what @veggiekins did with her pin which is linked to a YouTube video containing an affiliate link.

@veggiekins Cozy Living Room Makeover

There are some tips and tricks to becoming a successful affiliate:

1. Create board themes

You can’t just create a bunch of unrelated affiliate links, throw them together on the same board, and then expect results.

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It’s best to thoughtfully curate pins around a central theme. This helps Pinners discover an overall vision and decide if they want the pinned items to replicate the aesthetics or ideas.

2. Write thoughtful descriptions

You want to express why these affiliate links or pins are important as well as use related keywords and hashtags for Pinterest to use in search results.

3. Be authentic

No one likes it when all you do is promote affiliate links. You need to create pins and boards that authentically represent your brand.

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4. Use high-quality media

We’ll get more into what makes a perfect pin later, but you can’t skimp on making inspirational or thought-provoking images or videos for your pins.

5. Follow relevant guidelines on affiliate marketing

Pinterest may block you if it thinks you’re spamming the platform, so it’s best to keep updated with Pinterest’s Affiliate Guidelines and local regulations like the U.S. Federal Trade Commission’s Endorsement Guidelines to ensure compliance.

Help people shop your look

Shopping is a top priority for Pinterest users75% of weekly Pinterest users say they are always shopping.

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Show off a styled outfit or a sleek space to spark inspiration. Then, tag the specific products in that photo so your followers can shop that look themselves.

This example from Pinterest features a video with a woman demonstrating the multiple beauty products she uses. You can also see the products tagged within the video.

woman with beauty serum on Pinterest

Source: Pinterest

You can use Idea Pins to tag products you want to recommend to your audience.

This makes your pin shoppable and easy for people to find the products you are using. Also a great option for influencers or brands wanting to showcase their products.

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Partner with a brand

Influencers and brands go together like peanut butter and jelly. That’s why Pinterest has a paid partnership tool to make it easier for influencers and brands to collaborate and provide transparency about their partnership.

Here’s how it works:

  • Make an Idea Pin in the app
  • Add the paid partnership label by tagging the brand
  • Then they approve the tag

And voila! Your pin now has the brand name listed on the bottom.

Here’s an example of what that looks like:

The Epic Table cook like a chef brand partnership

Source: Pinterest

Brands will pay you to make this type of content and share it with your audience. They may also decide to use the pin as part of their ad campaign.

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And yes, there are plenty of brands looking to work with creators.

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For example, Gatorade used the paid partnership tool to collaborate with Pinterest’s most popular fitness creators.

Then they used the content for their ad campaign. It led to significant results for Gatorade – the campaign has over 14 million views.

Gatorade chest press challenge paid partnership

But how do you get these sweet brand partnerships?

You’ll need an engaged, niched audience for starters. You don’t need a ton of followers to get a brand deal. You do need to know how to pitch your brand though.

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Join the Pinterest Creator Fund

The Pinterest Creator Fund comes with quite a few perks if you get accepted.

But what is the Pinterest Creator Fund, exactly?

It’s a five-week program where content creators learn about creating inspiring Pinterest content, gain industry insights from experts, and receive potential brand sponsorships.

And did we mention $25,000? It comes in the form of a cash grant, ad credits, and an equipment stipend.

The Creator Fund is a “new initiative focused on the growth and success of underrepresented creators: people of color, people with disabilities and members of the LGBTQ+ community.”

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Wendy Traylor fitness nutrition and balance

Source: Pinterest

Every quarter, Pinterest announces a new Fund cycle with a themed topic. The first 2022 cycle was focused on Fashion and Beauty. Future cycles will have topics on Food, Lifestyle, and Wellness.

It’s currently only available to underrepresented U.S. creators, but Pinterest has expressed a desire to open the Fund to underrepresented creators in Brazil and the U.K. in 2022.

To be the first to know when the Creator Fund opens, you’ll need to sign up for the Pinterest creator newsletter.

Join the Pinterest Creator Rewards program

You don’t qualify for the Creator Fund? Then see if Creator Rewards is a better fit for you.

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Creator Rewards provides a program for creators to earn money by creating original Idea Pins based on Pinterest prompts.

According to Pinterest, “Every prompt will outline specific engagement goals, like getting a certain number of saves, reactions, or takes on your Idea Pin. When you meet the engagement goals, you’ll see rewards in your bank account the following month.”

Pinterest is still in the testing phase of the Creator Rewards program, so a limited number of people qualify to apply.

To be eligible, you need to have:

  • A Pinterest business account
  • Use the Pinterest app on your phone
  • Be 18 years of age or older
  • Be a legal resident of, and located in, the United States or the District of Columbia
  • Have at least 250 followers
  • Have created at least 3 Idea Pins in the last 30 days
  • Have 150 saves of your published pins in the last 30 days
  • Create original content

You’ll need to check the Pinterest app on your mobile device to see a “Get Started” button to apply.

If you don’t meet the qualifications, then you won’t see this option.

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Tips for earning money on Pinterest

It’s never too late to start working on a Pinterest marketing strategy. There are a variety of ways to earn income via Pinterest, as you just read, but all ultimately rely on the power of an audience.

Draw in the eyeballs, and the clicks (and revenue!) will follow. Here’s how.

Follow Pinterest’s Creative Best Practices

Pinterest is a visual platform, so it makes sense that there are high standards for your creative pins to stand out on Pinterest.

Luckily, Pinterest has a whole guide on its Creative Best Practices. It covers everything you need to know on how to correctly format a pin, and what can help make it capture a Pinner’s attention.

Video Pins Tastemade how to cut leaves like a chef

When it comes down to it, a successful pin does three things:

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  • Visually compels you
  • Tells a good story
  • Makes people interested in learning more

But creating great content isn’t enough – you also need a strategy to get your pin discovered by the right people. That’s where Pinterest SEO comes in.

See also  How to Use Facebook Custom Audiences: A Step-by-Step Guide

Implement Pinterest SEO

Keywords are like a meddling matchmaker, bringing content and users together for a love connection.

Using the right keywords to describe your content helps people discover your pins – both through a direct search and through Pinterest’s recommendation algorithm.

You’ll want to incorporate your keywords in places like:

  • Pin description
  • Text overlay
  • Board title
  • Board description
  • Profile description

Pinterest SEO sounds great, but where do you find the keywords that Pinners are using?

To figure out the best keywords, start with a broad term relevant to your business and enter it into the Pinterest search bar.

Let’s say you’re a travel blogger, and you want to write content about traveling in Mexico. You can type “Mexico travel” into the Pinterest search bar, and below, you’ll see colored tiles that suggest related keywords.

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Mexico Travel with related keywords such as destinations photography and aesthetic

You can also scroll down to find the “Related searches” results for even more keywords.

related searches Cancun aesthetic and Mexico beaches

Click on the keywords to see even more niche suggestions. For example, selecting the keyword “Tips” showed search results for “Mexico travel tips”.

That keyword has even more specific keywords that may not be as heavily targeted by other creators but are still relevant to Pinners.

Mexico travel tips all inclusive road trip

Based on these results, you could start creating pins suggesting tips on what to pack, tips on taking a road trip in Mexico, and tips on going to all-inclusive resorts. And that’s just a few ideas.

Once you’ve collected your helpful keywords, put them to work — but avoid getting spammy.

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Pro tip: Use keywords in rich, conversational sentences, instead of just stuffing as many in there as you can. Don’t forget to add a few hashtags to your descriptions!

Create a media kit

If you’re interested in collaborating with paid partners or hosting sponsorships on your Pinterest boards, it’s worth it to prepare an influencer media kit.

A media kit is a document that features stats about your followers and engagement.

It provides a valuable snapshot of your brand and what it can bring to a company partnership. It may also include prices of specific advertising opportunities.

Use a graphic design template to make a stylish PDF available for download, or feature the information right on your main website or blog.

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Once you’ve got this in your toolkit, it’s quick and easy to start a conversation about partnership opportunities.

Schedule your pins

Adding new pins over time — rather than uploading a whole bunch at once — is going to help you reach a wider range of people.

And a scheduling tool like Hootsuite can help you prep your pins to deploy at a just-right leisurely pace.

Embed this Hootsuite video

Batch scheduling your pins is the best way to get in the creative zone with your content — plus it’ll save you from logging into Pinterest six times a day.

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As with all social media platforms, you want to make great content to truly succeed – posting content with no value won’t get you anywhere.

So make sure you are creating content you are proud of and provide something inspiring or helpful to your audience.

Want more guidance on getting your Pinterest page business up and running? Check out our helpful guide on how to start using Pinterest for business. Then you can turn those pins into profit.

Save time managing your Pinterest presence using Hootsuite. From a single dashboard, you can compose, schedule and publish Pins, create new boards, Pin to multiple boards at once, and run all your other social media profiles. Try it free today.

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How This Underwear Brand Won with an Anti-Black-Friday Social Campaign

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Ah, Black Friday.

It’s no surprise that the official kick-off day for the holiday shopping season is responsible for a massive annual surge in consumer spending, reaching $8.9 billion in the United States alone in 2021. But while this is a yearly slam-dunk for big box retailers, Black Friday can bring more challenges than benefits for small businesses.

Slashing prices to make sales cuts straight into their bottom line — and with limited marketing budgets and resources, competing with big brands takes courage, insight, and creativity. That’s why the small businesses that stand out during the holiday season are the ones that connect with the unique wants and needs of their customers, get bold with their marketing strategies, and create thumb-stopping content that’s sure to get people talking.

Last year, UK-based sustainable underwear brand and Hootsuite customer Pantee won Black Friday with a campaign that broke convention and raised awareness of unsustainable impulse buying. We interviewed Pantee’s founders, sisters Amanda and Katie McCourt, to learn how they did it, what the results were, and what they’ve learned for future campaigns.

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What is Pantee?

Pantee is an underwear brand making a difference: their products are made using “deadstock” fabrics, or unsold inventory that would otherwise end up in landfills. Designed by women, for women and the planet, Pantee’s products are created with comfort and style in mind, while helping prevent unused garments from going to waste.

@pantee_uk We launched a business in lockdown! Here’s how we did it ✨🩲 #smallbusinesslaunch #howtostartabusiness #smallbusinesscheck #whatididduringlockdown ♬ Bubble – Official Sound Studio

For Pantee, sustainability isn’t a buzzword or trend to jump on; the brand was founded with this purpose at its core. The idea came to life in a thrift store in 2019, when Amanda was browsing second-hand clothing stores in London and was blown away by the number of brand-new t-shirts lining the shelves, tags still on them.

“It was crazy to me how many people had given away clothes before even wearing them once,” says Amanda. “It got me thinking: If this is how many discarded clothes we can see, how much is there that we can’t see? Once I started researching, I knew that we could make a difference. It’s very difficult to get buying right in the fashion industry with trends and shopping cycles changing so frequently, and as a result, many companies overproduce. I became fixated on the idea of what we could do with deadstock clothing.”

The short answer to Amanda’s question on how much waste we can’t see: a lot. The fashion industry produces an estimated 92 million tonnes of textile waste each year, and approximately 30% of clothes made are never even sold.

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With a bold passion to make a difference for our planet—and after realizing that the soft cotton t-shirt fabric everyone loves would lend itself well to underwear and wireless bras—Amanda and Katie named the business Pantee (an abridged version of “pants made from deadstock tees”) and got to work bringing the concept to life.

@pantee_uk Upcycling never felt so good ♻️ link in bio to learn more about how we make sustainable underwear! #sustainablefashion #smallbusinesslove #fyp #comfort #recycledfashion ♬ luxurious – milo

Since initially launching their Kickstarter in November 2020 (where they raised £11,000) and Shopify site in February 2021, Pantee has grown into a successful sustainable startup—upcycling more than 1,500 kgs of deadstock fabric in its first 1.5 years alone. Pantee also plants one tree for every order placed (resulting in over 1,500 trees planted!) and is a proud member of 1% For the Planet.

Flipping the script with a ‘Blackout Friday’ campaign

Leading up to the Black Friday pandemonium in 2021, Amanda and Katie had one thing on their minds: overconsumption. Already an issue in the fashion industry during the regular season, Black Friday was sure to encourage consumers to make unnecessary purchases—many of which would go unused and end up back on shelves or, worse, in landfills.

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So, while many small businesses grappled with whether or not to run sales and promotions, Pantee asked a different question: how could they create a successful campaign while staying true to their mission?

  • The solution: Reclaim Black Friday by rebranding it “Blackout Friday,” an initiative encouraging consumers to rethink their purchases and avoid impulse buying.
  • The message: Stop and think before you buy. Is it something you love? Is it something you need? If so, go ahead— buy and enjoy your new purchase. But if you weren’t already going to make that purchase, consider going without.

“Black Friday is the biggest impulse buying day of the year, and people get easily sucked into sales,” says Katie. “But the mentality should be: Is it really a bargain if you weren’t going to spend the money originally? Our campaign stance was not to encourage impulse buying, and we saw a lot of engagement because of the shared values and common ground it established with our audience.”

“There is so much overconsumption on Black Friday,” adds Amanda. “Our stance wasn’t necessarily don’t make a purchase, but if you’re going to, buy something you’ve wanted for a really long time.”

Pantee didn’t stop there. To bring the campaign to life and put their words into action, the retailer turned off their website to all but their engaged customers, who were only able to access the website through a code they sent to their existing mailing list.

The results

The campaign was an overwhelming success, leading to a significant increase in sales, social engagement and reach, brand awareness and new customer acquisition.

  • Engagement on social media doubled throughout the campaign (from 4 to 8%), and organic social impressions reached over 4x the total followers at the time.
  • The campaign organically increased web traffic by 122% month-over-month in November 2021 without any supported paid spend.
  • Pantee’s mailing list grew by 33% in the week leading up to Black Friday.
  • The success of the social campaign extended far beyond Pantee’s Instagram, with the initiative featured in top-tier press including The Observer, Drapers, Reuters, The Daily Mail, and more.
See also  The 4 Best Ecommerce Platforms for Selling in 2023

“While we didn’t run a sale or any promotions last year, Black Friday was the biggest sales day of the year,” says Katie. “By simply taking a stand and leveraging social to get our message out, we drove a month’s worth of web traffic in a matter of hours and had loads of people signing up for our email list. We saw a ton of new, first-time customers just because they valued what we were doing.”

“Brands often think that you can have values, but they won’t convert to sales,” adds Amanda. “But we think that’s changing—and this campaign is a great example of that.”

Pantee is now launching the campaign for the second year and looking forward to even more impressive results.

4 lessons learned from one unconventional campaign

Whether you’re brainstorming future creative campaigns, building out next quarter’s social marketing strategy or already getting started on planning for next year’s holiday season, Pantee’s Blackout Friday campaign holds great lessons that every marketer should keep top of mind. We asked Amanda and Katie for their top four recommendations—here’s what they said.

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1. Hone in on your purpose

“We talk a lot about our values as a brand,” says Katie. “And time and time again, we’ve seen that if we talk about an issue, our values, or something with substance behind it, our engagement is so much higher. That’s what people want to see: something that gets them thinking.”

Amanda adds: “I think at one point, we lost our way a bit and became more product and sales heavy on our social channels, and we noticed that we weren’t getting the same reach. Pushing product works through email marketing and other areas of the business, but with social, we’ve seen a bigger opportunity to educate our audience and share useful information that they can walk away with.”

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2. An engaged community is everything

“There’s a huge difference between growing a following and growing a following that also has engagement,” explains Katie.” When it comes to social, what we’ve found is that people who engaged with us early on have become advocates for our brand. We see so much value in community and engaging with our customers beyond getting the sale. Many brands see social as a platform to get their message out, but for us, it’s a two-way street.”

3. Don’t be afraid to be bold

“We learned quite early on with our social that the highest peaks of engagement happened when we took a stand for something,” says Katie. “We’ve always been quite mission driven, but we like to have fun with it and not be too preachy. When we’ve launched campaigns with our sustainability mission at the forefront, the engagement has been through the roof.”

4. Remember that there’s more to social than what you’re posting

“Social media isn’t just about what you post, it’s about how you engage with other accounts and make people feel,” explains Amanda. “Spending time on your social platforms connecting with others, building relationships and establishing an engaged community is invaluable. We use our social channels for two-way conversations with both customers and our community – there is so much you can learn when you talk with them instead of at them.”

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If there’s one takeaway that rises above all the others, it’s that social is one of the most powerful tools that brands can use to ignite their business, turning bystanders into loyal brand advocates, awareness into sales, and your mission into positive, tangible change. Just ask Pantee.

Find out about the biggest trends shaping social media so you can stay ahead of the game—and make sure your next social campaign is a winner. 

Discover the Trends

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.

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How To Find and Use Business-Friendly TikTok Sounds

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TikTok is many things to many, many people — a daily vlog, a place to get news and an incredibly popular search engine. Still, it’s important to remember that TikTok started as a place for sounds.

Yes, before it was the all-consuming social media beast it is today, TikTok was mostly known for music. In fact, it merged with a lip-synching service called Musical.ly in 2018 to become the app we know and love today.

Whether it’s a song, a movie clip, a lip-synch or something else, sounds make TikTok special. In fact, 88% of users say sound is vital to the TikTok experience.

Whether you’re promoting your personal page or your business profile, mastering TikTok sounds is always in your best interest.

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Read our handy guide to learn how to find sounds on TikTok that work for your business.

Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 million followers with only 3 studio lights and iMovie.

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How to find trending sounds on TikTok

In a way, TikTok sounds work like hashtags do on other social media apps. Add a trending TikTok sound to your video, and you’ll enter into a larger conversation happening around that sound.

If you choose the right sound and do something special with it, you could make a lot of waves. Here’s how to find TikTok sounds that will click with your audience.

Your own FYP

The beauty of trending content on TikTok is that it’s easily presented to you right on your For You Page. Unless you’ve royally messed up your algorithm with weird browsing habits, chances are you’ll have viral content on your FYP when you open the app.

And if you notice a sound that’s been used more than once on a cursory scroll, you might have a trending sound on your hands. Tap on the song (at the bottom right) and take a look at what else is happening.

A video on TikTok's FYP with an arrow indicating the sound in the bottom right

The song’s landing page allows you to add the song to your favorites, share with friends, or use the audio right away.

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But this is also a great place to see if an audio trend has really gone mainstream. Check out how many other videos on TikTok use that sound and you’ll have a pretty good sense of whether a song is truly viral.

A TikTok sound's landing page with an arrow indicating the number of times a song has been used in a TikTok

Meghan Trainor’s “Made You Look” has been used in 1.5 million TikToks, so it’s safe to say that it’s a pretty popular audio.

TikTok’s search bar

In addition to its timeline, TikTok has a powerful search function. You can find plenty of great trending content just by hitting the search bar. Even something as obvious as “viral sounds” will bring up, well, plenty of viral sounds.

You can hit the Hashtags tab of the search results for another set of popular options. Users often hijack trending songs with content unrelated to the trend, but you should strike gold without too much effort.

The hashtags tab on TikTok's search

TikTok’s sound library

It’s obvious, for sure, but still worth noting that the best place to find trending TikTok sounds is, well, the TikTok sound library.

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The sound tab makes it easy to find a list of recommended playlists with trending sounds. Be sure to look at the “Featured” and “TikTok Viral” playlists for more inspiration.

The sound tab on TikTok's search allows you to search by song, artist, or curated playlists

TikTok’s Creative Center

TikTok has made it even easier than searching for sounds yourself, however, thanks to their Creative Center.

This resource lets you see real-time stats about specific songs and sounds on the app. You can see how well a sound is doing based on specific regions too. This is super helpful if you’re targeting a part of the world that you’re not currently in.

@tiktokforbusinesssea 💥 Visit TikTok Creative Center at our bio for all the inspo you need to bring your #creative A-game. #tiktokforbusiness #tiktoktips ♬ original sound – TikTok for Business SEA

You can view limited info on the Creative Center without logging in, but you’ll need to create a free TikTok Business Account if you want to dive deeper.

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External TikTok trackers

You don’t have to stay within TikTok to find the best trending sounds.

In fact, a small cottage industry of third-party trackers has emerged, and sites like TokChart and TokBoard have become super helpful.

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You can use these sites to view stats like which TikTok songs are charting and where. You can even see which hashtags are associated with the song.

Music industry resources

If a song is trending on TikTok, it’s likely trending worldwide too. TikTok is inherently tied to the modern music industry, so it’s wise to keep an eye on trends at large. If a song is incredibly popular on Spotify or YouTube, it will likely do well on TikTok too.

You can even put on your music industry hat and start watching the Billboard Hot 100 chart to see which songs might be future trends. You could even follow Billboard on TikTok.

@billboard Here’s a breakdown of @Taylor Swift’s big week on the Billboard #Hot100. 💯 #taylorswift #billboard #swifties #midnights #theerastour #antihero #taylornation #billboardcharts #tsmidnights #tsmidnightsts #tsmidnightsalbum ♬ smiles & sunsets – ultmt.

Get better at TikTok — with Hootsuite.

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How to use TikTok sounds as a brand

You’ve learned how to find trending songs, so now all you have to do is add a new Taylor Swift song to your latest video, right? That’s technically the case for influencers, but it’s not so straightforward for business accounts.

Business accounts do not have access to major pop songs — or really, songs by any well-known artists. That’s because potential copyright issues could arise if they use them in an ad.

If your business account tries to use a copyrighted sound, you’ll see the following disclaimer:

The TikTok landing page for the Beyonce song CUFF IT, showing the song is not licensed for commercial use

Fortunately, there are still plenty of options for using TikTok sounds as a brand.

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Here are some options for what you can do.

Use royalty-free audio

TikTok feels your pain and knows you wish you could put Blink-182 on your ad. But they’ve done the next best thing and created a Commercial Music Library full of royalty-free audio.

The home screen for TikTok's Commercial Sound Library

There are over 150,000 pre-cleared tracks from just about any genre. You won’t have any shortage of options that are suitable for your content.

You can search for songs by genre, hashtag, mood or song title, and there are even playlists you can browse for inspo. It’s an easy solution for branded content.

@nfl that fake out tho 😮‍💨 @49ers #rayraymccloud #sanfrancisco ♬ Beat Automotivo Tan Tan Tan Viral – WZ Beat

The track “Beat Automotivo Tan Tan Tan Vira” by WZ Beat is an example of a royalty-free sound that has gone superviral on the app.

Work with Sound Partners

If your marketing budget has room for audio production, consider using TikTok’s in-house sound marketing partners. Last year, TikTok expanded its Marketing Partner Program to include Sound Partners.

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The program now boasts offerings from international music companies like Butter, 411 Music Group, Sonhouse, AEYL MUSIC and many, many more.

See also  The 4 Best Ecommerce Platforms for Selling in 2023

The home screen for TikTok's Sound Partners program

The cost will vary depending on the scope of your campaign. Some of the production houses also offer subscription services in addition to per-project fees. You could even work with them to strategize the sounds of your entire brand TikTok page.

Make your own sounds

If you’d rather not use some stock music as your audio track, there are plenty of other options available to you if you opt to make your own sounds. Depending on how ambitious you feel, they can be as complicated or simple as you want.

For one thing, you could make or hire someone to make original music for your TikTok page. That could look like messing around in Garageband or collaborating with an audio composer and musician.

This option isn’t necessarily ideal if you have no musical knowledge whatsoever, but it could pay off in major ways. After all, a branded audio sting or TikTok-ready jingle could travel far if other users want to use it in their videos.

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That last point is also why you could do just as well to create an official sound that is just, well, you talking. If you say something memorable enough that others will want to quote, you might find your sound being reused in other videos.

If you’ve named the sound and included mention of your brand somewhere, that could pay off for your project in the long run.

@elfyeah Poof! 💨 Poreless putty can make anything disappear! Show us your #elfvanishingact ✨ @rominagafur #porelessputty #elfyeah #elfcosmetics ♬ Vanishing Act e.l.f. Poreless Putty Primer – elfyeah

The cosmetic brand e.l.f. works with agencies to create original songs that go viral and launch TikTok trends.

Ask for user-generated audio

If you’ve had some luck with Duets or noticed you’ve developed a bit of a following on TikTok, you could straight up request user-generated content from your fanbase. Framed correctly, a user-generated campaign could pay off very well.

Think of ways your specific demographic would want to participate in your campaign. You can try asking for a testimonial or tutorial about your product or even something more creative like a joke or a jingle. If it applies to you, you could encourage fans to react to your work or have them come up with a comedy sketch. You could even incorporate the user-generated content into a contest of some kind.

Another great way to inspire user-generated content is to encourage Duets. If your branded video is the kind of thing that users will want to collaborate with, it will likely make some waves throughout TikTok. Think about what kind of Duet someone might want to create with your content and go from there.

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@yoleendadong #duet with @vessi wow no more wet socks pretty cool kinda freaky deaky ✨ #nomorewetsocks #vessi #waterproof #waterproofshoes #ketchup ♬ December (April Remix) – The Young Ebenezers

The shoe company Vessi encourages Duets with contests, call-outs and, well, extremely weird videos that are begging for live reactions.

If you post anything made by someone else, you should always credit them in the caption. This will keep you safe from any issues should the users choose to copyright their audio later on.

You should also avoid reposting audio that includes copyrighted music, even if it’s in the background.

See also  Engagement Rate Calculator + Guide for 2023

Obtain a licence

Okay, we get it: you absolutely need to use a Carly Rae Jepsen song in your TikTok brand campaign. There’s simply no replacement for her uniquely crafted, emotive pop music.

In that case, you could license a song to use in your video. This might get expensive, but it is technically possible. Start by seeking legal advice from a copyright or music licensing lawyer — and let us know how it goes!

Frequently asked questions about TikTok Sounds

Still confused? Here’s a breakdown of some frequently asked questions about TikTok Sounds.

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Can businesses use TikTok sounds?

Yes. Businesses can use TikTok sounds in their videos so long as they are cleared for commercial use. The best ways to incorporate sounds into business posts are to use TikTok’s pre-cleared commercial audio, make your own original sounds or use user-generated content (and credit the creators).

What does “This sound isn’t licensed for commercial use” mean?

If you receive this error, it most likely means that you are trying to access a “mainstream” song while using a business account on TikTok.

TikTok users with personal accounts can use any sound they like — including the world’s most popular pop songs — but TikTok does not allow businesses to use mainstream music in their videos.

They implemented this policy in 2020, at which point they introduced the royalty-free music available in their Commercial Music Library.

@timmycobbsfitness #moda #problemsolved #fyp #business ♬ Meet Me At Our Spot – THE ANXIETY & WILLOW & Tyler Cole

How do you access TikTok’s commercial music library?

TikTok’s commercial sound library is available on both the app and your desktop browser.

If you’re using the app:

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  • Open the camera and tap Add sound
  • Then tap Sounds and search Commercial sounds.

TikTok's sound search showing the commercial sound library

This will bring you to the Commercial Music Library, where you can browse your options.

TikTok's Commercial Sound Library

How do you download TikTok sounds?

There’s no direct way to download a sound from TikTok onto your device.

If you want to save your favorite sound on TikTok, tap the bookmark icon to add a sound to your favorites. This will save it within the app, so you can easily use it later.

How to save a TikTok sound for later: tap the bookmark icon or Add to favorites

If you really want a TikTok sound for use outside of the app, you could consider screen recording or downloading a TikTok video with a third-party app or website.

How do you find saved sounds on TikTok?

Once you’ve added a TikTok sound to your favorites, it’s as easy as tapping the Favorites tab when you’re making a post.

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.The popup that appears when you've successfully added a TikTok sound to your favorites

When you add sound to a new TikTok, just tap the Favorites tab. All of your previously saved sounds will show up under that banner.

Where to find saved sound on TikTok

Can you add more than one sound to a TikTok?

You can’t add multiple sounds to the same TikTok within the app. If you’re looking to stitch together more than one sound, you’ll have to use a third-party video editor to create your video, then upload it to the app.

If you do this, however, you will likely miss out on having your video associated with that particular sound in TikTok’s database.

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What Is a UGC Creator? Follow These 5 Steps To Become One

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Have you ever dreamed about becoming an influencer and getting paid to create social media content without needing a big audience? Well, a new wave of people is doing just that: UGC creators.

If you’ve spent time on TikTok or Instagram in the last 6-12 months, chances are you’ve come across UGC creators. Even if you don’t recognize the term, you’ve probably seen content made by these creators on your favorite brands’ accounts.

By the end of this guide, you’ll know the exact steps needed to become a UGC content creator.

Bonus: Unlock our free, customizable pitch deck template to successfully reach out to brands and lock down the influencer partnership of your dreams.

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What is a UGC creator?

A UGC creator is someone who creates sponsored content that appears authentic but is designed to showcase a specific business or product.

The most common format for UGC creators is video, especially on platforms like Instagram and TikTok. Creators usually film and narrate the content from their perspective, which gives it an authentic feel.

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The main difference between UGC creators and influencers is that UGC creators create and deliver to businesses without the obligation to post it on their channels (although some UGC deals may add this for an extra fee). With influencers, the company usually pays for both content and exposure to the influencer’s audiences.

@itstarachristina

Replying to @ROY KANYI What is UGC? Quick summary of what UGC content is, what UGC content creators do, and how you can become a UGC creator! #ugccreator #whatisugc #ugc #whatisugc? #ukugc #ukugccreator #ugccreatoruk #startugc #ugchelp #ugctips2022

♬ original sound – TaraChristina🍒Content Creator

UGC content also tends to appear less polished and professional than influencer content, which helps to preserve the authenticity of UGC.

Why is UGC so valuable?

While being a UGC creator is a new concept, traditional user-generated content (UGC) is not. It’s become a proven tool in social media strategies for building communities, increasing brand awareness, and driving sales.

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Despite the name, UGC creators are not creating traditional organic UGC. Normally, UGC is created organically by customers in the form of photos, videos, testimonials, product reviews, and blog posts and shared spontaneously. Businesses can choose to re-share a customer’s UGC, but no payment or contracts are involved.

UGC creators create content that emulates traditional UGC, using the same unpolished and authentic filming style that an everyday creator might use when sharing a review of their favorite product.

As driving awareness and sales are valuable results for any business, it’s no surprise that brands are willing to pay UGC creators. Understanding the reasons why can help you better pitch yourself for UGC jobs.

It feels authentic

Consumers are 2.4 times more likely to view UGC as authentic versus content created by brands. UGC is the social media equivalent of product reviews and word-of-mouth.

User-created content will always have an organic feel that can’t be matched by brands, no matter how “cool” they are. As such, UGC tends to be more eye-catching and engaging, which is invaluable to brands.

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@rebel.socials

✨You always ask to post UGC examples for new beginners or UGC video examples with no voice. This is an organic UGC example, aesthetic/ Asmr skin care. What is UGC? It stands for user generated content. If you wondering how to become a UGC creator, I post best content creator tips and tricks on my page. #ugcvideoexample #ugcvideoexamples #wheretofindbranddeals #howtougc #ugcforbeginners #ugcfornewbies #ugcnewbie #ugcnewbies #howtoworkwithbrands #skincareugc #ugcskincare #ugccreators #howtoworkwithbrands

♬ original sound – 🤓Kate // Creator coach

It’s cheaper than influencer content

When working with influencers, brands need to pay for both the content and the posts on the influencer’s channels. The more reach and engagement an influencer has, the more a brand has to pay — which can be in the millions for celebrities!

With UGC content, brands only need to pay for the content itself, which often can be the same quality (or better) than the content from influencers. It also gives them complete control over the distribution and positioning of the content.

It can influence purchase decisions

Many brands pay to get UGC to use in social media ads because it influences purchase decisions. UGC acts as social proof, showing that real people are buying and using a product, which can drive more sales.

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Moreover, UGC doesn’t look like a blatant ad, which can make it more engaging when used in ad campaigns.

It’s faster than producing content from scratch

By sourcing content from UGC creators, a brand can get way more pieces than if it created them in-house. Brands can distribute a UGC brief to multiple creators, who will produce and deliver the content back to the brand by the same deadline.

Here are 6 more reasons why UGC is so important for businesses.

How to become a UGC creator

Anyone with a decent smartphone or camera can become a UGC creator. You don’t need a bunch of followers or professional video editing skills.

That’s the beauty of UGC — the more authentic and natural the content is, the better.

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@itstarachristina

The absolute beauty that UGC content creation is 🧁 #ugc #whatisugc #ugccontentcreator #becomeaugccreator #ugccreatorlife #ugccreatoruk #ukugccreator #ukugc #ugccontentcreation #ugccreatorhelp #ugccreator2022

♬ original sound – TaraChristina🍒Content Creator

We’ve put together five steps to get you started as a UGC creator.

Step 1: Figure out your filming setup

You can shoot UGC almost anywhere — at home, outside, or in a store (as long as there isn’t too much background noise). Many UGC creators create content in the comforts of their homes, where they can perfect their filming setup.

In terms of equipment, you only need a phone with a decent camera and a tripod to stabilize your phone for product shots.

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Some optional upgrades:

  • Ring light. Useful for closeups of your face and filming at night or in darker rooms.
  • Lavalier mic. Plugs into your phone’s audio jack and improves the quality of your recorded audio. Alternatively, you can also use the mic on a pair of wired headphones.
  • Backdrops. You can get creative here – paper, fabric, and construction materials all can serve as backdrops.
  • Props. Varies depending on the product, but find props that match the lifestyle or use cases of the product you’re showcasing.
@haleybauler

Episode 1 | WFH with me 📸💕 #ugccreator #ugccontentcreator #ugctips #ugcwork #ugchowto #sahmlife #wfhlife #sahmwfhm #contentcreators #contentcreatortips #wfh #momsoftiktok #ugccommunity

♬ Law – Yo Gotti

@jenahfir

The 5 things every ugc creator or content creator should have (aka my ugc starter kit). PS: they all count as a business expense so feel free to splurge on better quality items (I’m not a CPA, please consult an actual tax professional for advice 🤪) #ugcstarterkit #ugcmusthaves #contentcreatormusthaves #contentcreatorbusiness #ugccreatorsoftiktok #ugctipsforbeginners

♬ original sound – agatha apologist

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Pro tip: Don’t let the quality of your equipment or filming setup hold you back. Many UGC creators produce great content with just a phone, the product, and themselves. Once you get more experienced and start receiving feedback from brands, you can upgrade your equipment and setup.

Step 2: Build your UGC portfolio

Ah, the old chicken-and-egg dilemma: To create UGC content, you need products. However, brands will only send you products once you have a portfolio. So, how do you get started?

The answer: Make content for free featuring your favorite products. You don’t need permission from brands as long as you don’t portray it as a paid deal/sponsored content if you choose to post it.

There are several common types of UGC content:

  • Unboxing. Opening a new product’s packaging and revealing all the contents. You can narrate the functions of the included pieces and how to use them.
  • Review/testimonial. Giving your honest opinion on a product and how it works. UGC testimonials are different from other product reviews in that they should be short and not as in-depth, perhaps only focusing on one aspect instead of the whole product.
  • How to/use cases. Demonstrating how you use the product. These can be more lifestyle-focused videos, showing how you naturally use the product during your daily life, or more tutorial-style videos.

Pro tip: When you’re just starting your portfolio, we suggest focusing on videos, as this is the most common format for UGC requests. Aim to have at least one example from all UGC types above.

@maritza.artola

Replying to @theresatetty #CapCut here’s what my what ugc portfolio looks like! Your portfolio can make the biggest difference when it comes getting ugc gigs! Things that will help with creating your portfolio: ✨️ Knowing what to include in your ugc portfolio ✨️ Including high quality (not just talking about aesthetics) ugc examples ✨️ Knowing how to optimize your portfolio so you’re seen as a professional Hope that helps! #FomotionalFinds #CapCut #ugccreator #ugcportfolio

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♬ Rainbow City – Aves

Step 3: Practice your editing skills

Once you’ve recorded your clip(s), the next step is to edit them. The typical length for UGC videos is 15-60 seconds.

Editing videos can be tricky to learn, but luckily there are many apps to make it easier. Two of the most popular apps are CapCut and InShot. The in-app editors within TikTok and Instagram are also quite user-friendly and have many of the same features as third-party apps.

If you’re creating UGC for TikTok, here are 15 tips on how to edit your videos.

Pro tip: Practice, practice, practice! There is no shortcut to becoming good at video editing. The more you get used to the tools, the quicker you’ll get. We recommend incorporating TikTok trends into your UGC videos to make them more engaging.

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Check out these clips for editing inspiration:

@theugcgirly

Another oldie, but goody for my September UGC Example Challenge! Can you tell I love @pacificabeauty products? #ugc #ugccontentcreator #ugccreators #ugcexamplevideo

♬ original sound – erin • UGC creator

@shanmy_c

Example of a UGC video I created for my portfolio! 🙈#ugc #ugccreator #ugcconcept #ugccreators #ugcportfolio #ugcexample #ugcexamples #ugccommunity #contentcreator #makeup #skincare

♬ Stunnin’ (feat. Harm Franklin) – Curtis Waters

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@alliemcguffin

the best glow you could ask for @btan.rocks available now @ultabeauty #selftanner #glowyskin #protectyourskin #dailyspf #girlygirlaesthetic

♬ original sound – carneyval

Step 4: Post your UGC (optional)

This step is optional, as posting your content isn’t generally required as part of UGC contracts. However, it is an excellent way to practice and get feedback on how to improve your content. Even with a small audience, you can learn what works and what doesn’t work by checking the analytics for your posts.

Posting your UGC on your account also allows brands to see your content, after which they may reach out to you to offer UGC gigs.

Pro tips: If you want to increase the chances of brands discovering your UGC, don’t use hashtags like #UGC or #UGCcreator — these will signal the algorithm to serve your content to other UGC creators. Instead, use industry- and product-related hashtags.

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Secondly, add your email (or another way to contact you) to your bio to make it easy for brands to reach out to you.

@zoewu_

How to get inbound leads as a UGC creator #ugc #ugccreator #ugccontentcreator

♬ She Share Story (for Vlog) – 山口夕依

Step 5: Get paid

Now you’re ready for the next stage: Getting paid for your UGC! Once you have a portfolio, you can start applying for UGC gigs. We know this is easier said than done, so we’ve expanded our tips into a whole section below.

4 tips for getting paid as a UGC creator

1. Use platforms to find brand deals

With UGC’s rise, there are new platforms dedicated to facilitating UGC brand deals. Some post opportunities for creators to apply, while others require you to create a listing for your content creation services.

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Here are some platforms to search for UGC opportunities:

@rebel.socials

✨Content creators tips for beginners. If you’ve been searching for brands that work with small creators and how to make money as a content creator on Titkok, start with these apps. Super easy to apply, you don’t have to search for brands that work for creators, or brands contact info. Just apply! #howtomakemoneyontiktok #howtoworkwithbrands #brandsthatworkwithsmallcreators #sahmjobs #sahmlife #momprenuer #howtougc #ugcpitchtips #contentcreatortips #ugcforbeginners #ugcfornewbies #ugcnewbies #ugcnewbie #brandsthatworkwithmicroinfluencers #beginnercontentcreator

♬ GASLIGHT – INJI

2. Network with brands and business owners

If you want to be more proactive and work with specific brands, then your best bet is to network via platforms like Linkedin, Twitter, and TikTok.

You can use these platforms for networking in several ways:

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  • Personal branding. Post updates on your account sharing your journey as a UGC creator, and add a CTA for brands to contact you for UGC
  • Cold outreach. Think about brands you genuinely like and for which you would enjoy creating content, and reach out to folks who work at those companies

Pro tip: Smaller companies like startups and small businesses just starting to build their social media presence are more likely to need UGC.

3. Perfect your pitch

Pitching yourself to a brand for a UGC opportunity is like applying for a job. As more and more people become UGC creators, it’ll become more competitive. That means you need to make your pitch stand out.

Keep your pitches focused on the brand (not yourself) and the value you’ll provide for them through your UGC.

Pro tip: Tailor your pitch for each opportunity you apply to. In your portfolio, curate examples that are relevant to each brand’s industry and will appeal to that brand’s target audience.

@rebel.socials

✅How to pitch UGC content in 2022? Until you fix your brand outreach strategy you will not be able to scale as a content creator. No responses from brands = no brand deals = no money. Everyone keep searching where to find brands to work with, or best platform to pitch UGC, but until you fix your pitching strategy no need to even search for those brands. #howtoworkwithbrands #wheretofindbranddeals #ugcnewbie #ugcnewbie #howtougc #ugcpitchtips #ugcguide #contentcreatortips

♬ Spooky, quiet, scary atmosphere piano songs – Skittlegirl Sound

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4. Know your worth

As with influencer marketing, payment rates for UGC creation vary widely. The brand or platform usually sets the rate for brand deals. Nonetheless, staying up-to-date with market rates will empower you to choose deals that pay fairly. This benefits you and ensures equitable compensation for other UGC creators.

Pro tip: Follow UGC creators on TikTok and Instagram, as they often post content sharing behind-the-scenes details on how they negotiate brand deals and how much they get paid.

@itstarachristina

Replying to @lauracaitlinv How to set your prices as a UGC Content Creator as a beginner! #ugccontentcreator #ugccreatortips #ugccreatoruk #ugcforbeginners #ugcforbrands #itstarachristina #ugcprices

♬ original sound – TaraChristina🍒Content Creator

Frequently asked questions about UGC creators

How many followers do I need to get paid as a UGC creator?

You don’t need a certain number of followers to become a UGC creator. Many UGC brand deals are content-only, meaning you only have to create and deliver content, with no requirement to post it on your own channels.

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How do I find brands to work with?

The easiest way to know if a brand is looking for UGC creators is to use platforms that curate UGC brand deals. Brands may also advertise call-outs for UGC creators in their feed posts or Stories. You can also DM brands with your pitch in case they’re open to working with UGC creators.

How do I create a UGC portfolio?

You can use a free tool like Canva or Google Slides to create your portfolio. If you need help getting started, check out our free brand pitch deck template.

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