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The 15 Best Shopify Apps to Help Grow Your Ecommerce Store

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Using the best Shopify apps in your ecommerce store can help you take your shop from basic to bada**.

Integrating apps into your store can help you increase sales, streamline customer support, and improve customer experience. And luckily, Shopify’s huge app store offers thousands of apps to help you grow your business.

But with so many options available, it can be overwhelming to try and figure out which apps are the best for your store.

Don’t worry — we’ve done the research for you! This blog post will dive into some of the best Shopify apps available and how they can help you grow your business.

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Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Delight your customers and improve conversion rates.

The 15 best Shopify apps for your ecommerce store

Once you start looking at apps in the Shopify app store, you’ll realize that many offer free plans or free trials. What better way to make sure something is right for you and your business? Here’s a list of high-quality apps that are either free or offer free trials to get you set up right.

Best Shopify apps for customer support

1. Heyday – Chat & FAQ Automation

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Are you and your team sick of answering the same customer questions over and over again? Dealing with FAQs like store hours, order tracking, and more can take valuable time away from your customer support team.

That’s where Heyday comes in. Heyday is a conversational AI chatbot that can automate FAQs and customer support for your business. Within ten minutes of installing the Heyday Shopify integration, every customer question (on the web, chat, or social media) will be visible in your Heyday inbox.

FAQ chatbots use machine learning, automated responses, and natural language processing to answer questions coming in from your customers. And if the question is too complicated or requires a real person to answer it? Then Heyday will automatically flag and send it directly to a team member that can help.

Get a free 14-day Heyday trial

Shopify stars: 5.0

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Key features:

  • Easily create automated responses to customer FAQs around order tracking, returns, product availability, and store hours
  • Increase conversion rates by turning chats into sales opportunities with personalized product recommendations
  • Offer customers a virtual store that’s open 24/7
  • Collaborate with your team through one unified inbox that shows direct messages from your website, Instagram, Facebook, Whatsapp, Pinterest, and more

Pricing: 14-day free trial. Plans start at $49/month.

Customer review:

Fairmount Street 5-star customer review
Source: Shopify App Store

2. Keeper — Recover Abandoned Carts

Keep Cart recover abandoned cart
Source: Shopify App Store

The average documented online shopping cart abandonment rate is 69.99%! That’s a whole lot of money unspent. The reality is, most customers shop on their devices multiple times a day before they press that buy button.

Customers may see a product they’re interested in on their desktop computer and put it in the shopping cart but then want to buy it later using their mobile device, where their credit card information is stored.

Keeper remembers customers’ shopping carts across all their devices. This makes it easy for them to complete their order, resulting in more sales for your store.

Shopify stars: 4.3

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Key features:

  • Make it easy for customers to complete their orders across devices
  • Decrease your store’s abandoned carts
  • Increase your average order rates

Pricing: Free.

Customer review:

CHIC 404 Boutique 5-star review
Source: Shopify App Store

3. Route – Protection & Tracking

Route - Protection & Tracking app website
Source: Shopify App Store

Today’s customers have high expectations, and full transparency is the best way to satisfy them.

People want to know a lot of information post-purchase, like when their purchase has shipped, when they can expect it, and where it is in the shipping process. Route makes that possible with always-on package tracking and order protection against loss, theft, or damage.

And for the environmentally conscious consumer? Green Package Protection is the clincher.

If a customer picks Green Package Protection (for an added fee of up to 2% of their cart total), Route will calculate the carbon emissions created in transit and offset them to provide a carbon-neutral shipping experience.

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Shopify stars: 4.1

Key features:

  • Reduce frustration, support costs, and claims resolution time
  • Give customers confidence and peace of mind at checkout
  • Take control of the brand experience from checkout to delivery
  • Increase conversion, loyalty, and customer retention
  • Help protect the planet while doing business

Pricing: Free.

Customer review:

Warrior 5-star customer review
Source: Shopify App Store

4. Loox – Product Reviews & Photos

Loox best product reviews across store
Source: Shopify App Store

If you could guarantee you’d boost conversions and sales by doing something simple, you’d do it, wouldn’t you? Highlighting customer reviews on your website can often translate into big wins.

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According to Spiegle Research Center, there is a 270% likelihood of purchase for a product with at least 5 reviews compared to a product with no reviews.

Loox sends automatic review request emails to customers after they purchase your products. It will ask customers for reviews and even offer discounts for adding a photo or video.

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Shopify stars: 4.9

Key features:

  • Highlight your best product reviews across your store
  • Encourage customers to share reviews with incentives
  • Choose from a variety of display options

Pricing: 14-day free trial. Plans start at $9.99/month.

Customer review: 

Razorback 4x4 customer review
Source: Shopify App Store

5. Joy – Rewards, Loyalty Program

Boost Your Sales Joy loyalty program
Source: Shopify App Store

Every customer loves incentives and deals. Especially these days, when people are more watchful of their spending and less likely to indulge. According to Insider Intelligence’s latest report, spending on durable goods fell 3.2% in 2022 as consumers pulled back from big-ticket products.

So how do you boost sales in an unpredictable market? Use a Shopify integration like Joy. Joy encourages customer loyalty by implementing an automatic earning and spending point system for customers to gain rewards.

With Joy, you can easily create custom on-page pop-ups that offer customers a welcome discount code or ask them to sign up for your loyalty program. Plus, you can set up different loyalty tiers, spending requirements, and more within the platform.

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Shopify stars: 5.0

Key features:

  • An automatic and powerful rewards point system for spending, sharing on social media, or leaving a review
  • Boost retention, engagement, referral, and overall customer lifetime value
  • Improve your customer shopping experience and boost brand loyalty

Pricing: Free.

Customer review:

Joy 5-star review awesome toys and gifts
Source: Shopify App Store

Best Shopify apps for sales

6. Instafeed – Instagram Feed

Instafeed customizable grid
Source: Shopify App Store

We all know Instagram is addicting. There is just something about scrolling through images that keeps us hooked. In fact, it’s so conducive to selling products that 44% of people use Instagram to shop weekly.

Now, with the help of Instafeed, you can take that success and apply it to your Shopify store. Instafeed is an official Instagram app that, once integrated, displays custom shoppable Instagram feeds on your website, wherever you want it to.

Instafeed pulls content directly from your Instagram page, keeping your store’s content fresh with always updated content.

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Instafeed is also a great tool to create social proof. You can repost user-generated content of customer photos on your Instagram to build social proof and convert your store visitors into customers.

Shopify stars: 4.9

Key features:

  • Save time staying on top of site image updates with automatic content
  • The photo display layout is fully customizable
  • There is no impact on store page speed

Pricing: Free and pro plans are available.

Customer review:

5 stars for streamlined Instagram feed
Source: Shopify App Store

7. Printful – Print on Demand

Print on Demand premium products for sale
Source: Shopify App Store

Printful is a print-on-demand dropshipping and warehousing service. With Printful, you don’t need to build up a massive stock of products before a customer orders. Instead, your products are created and printed on demand, one by one. Then, orders are sent directly from the Printful warehouse without you ever having to lay your hands on the product.

It’s a dream, really, for anyone looking to start an ecommerce shop. Printful allows you to offer your customers a variety of premium products ranging from T-shirts to mugs to art prints.

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The great thing about Printful? You don’t have to be a designer to create eye-catching products! Printful also offers built-in tools for you to get started creating your own designs, product mockups, and even your brand logo.

Shopify stars: 4.6

Key features:

  • You pay only when an order comes in, with no upfront costs to Printful
  • Orders are filled and sent to your customer under your brand (they will never know it came from Printful)
  • Ability to customize your product packaging to make your brand stand out.

Pricing: Free and pro plans are available.

Customer review: 

Simonezzi Coffee Lounge
Source: Shopify App Store

8. Pinterest – Product Curation

Pinterest Product Curation visually appealing design
Source: Shopify App Store

After a decade of service, Pinterest has become a visual search engine giant. Users and businesses alike can pin and share images and videos of products on virtual bulletin boards.

Crafters use it. Designers use it. Wedding planners use it. Any theme you can think of is on Pinterest, so if your business isn’t, you’re missing out on a whole lot of potential customers.

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Just install the Pinterest app and connect it to your Shopify store, and you’ll be able to start sharing your products with Pinterest’s huge and engaged audience. The app helps you increase your organic reach and get your products in front of over 400M people, and their wallets, on Pinterest.

See also  The Complete Guide to Twitter Marketing in 2023

Shopify stars: 4.8

Key features:

  • Quickly publish Product Pins, automatically update your product catalog, and track performance with the Pinterest Tag
  • Promote pins to reach even more people with campaigns to build awareness, drive consideration or get conversions all from your Shopify interface

Pricing: Free to install. Additional charges may apply.

Customer review:

Eve's Boutique 5-star customer review for readily available content
Source: Shopify App Store 

9. Etsy – Marketplace Integration

Etsy - Marketplace Integration
Source: Shopify App Store

Etsy is a global marketplace for unique and creative goods. If you’ve been in the ecommerce space for a while, you likely started selling on Etsy.

And even if you haven’t heard of it, if you’re a small business owner who sells products of any kind, you should probably get on it.

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But if you add an Etsy shop to your existing Shopify store, how do you keep track of it all? That’s where the Etsy Marketplace Integration app comes in. The app automates the selling process and links your Etsy products with Shopify to avoid duplicate listings, all from one handy dashboard.

Shopify stars: 4.8

Key features:

  • Connects your Etsy store to your Shopify store, avoiding duplicate orders
  • Converts the Shopify store’s items’ currency to the currency of the marketplace the buyer is in
  • Real-time inventory management across both storefronts in one dashboard

Pricing: Free to install. Etsy charges $0.20 per listing.

Customer review:

SHAVA customer support
Source: Shopify App Store

10. Appstle – Subscriptions

Appstle conveniently manage subscriptions from Shopify admin page
Source: Shopify App Store

What’s better than one order? Recurring orders! Subscription-based selling is an easy way to tangibly increase your sales, and Appstle Subscriptions helps do just that.

Once customers find a product they like and trust, they become potential repeat buyers. Customers can subscribe to all kinds of products, like monthly coffee bean delivery, vitamins, and even rental clothes. So why not simplify your customer journey and sell your products through a subscription too?

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Founded by an Apple-Siri engineer and an ex-Amazonian, Appstle provides an end-to-end recurring orders and payments solution.

Shopify stars: 4.9

Key features:

  • Send your shoppers automated emails to remind them of upcoming orders
  • Automatically process payments with recurring billing, using secure Shopify-approved gateways
  • Stay on top of inventory forecasting

Pricing: Free to install. Additional packages are available.

Customer review: 

5-star review great customer service and recommend for small businesses
Source: Shopify App Store

Best apps for Shopify marketing

11. Plug In SEO – SEO Optimization

SEO power tools
Source: Shopify App Store

Search engine optimization (SEO) is the practice of increasing the organic visibility of a web page in search results like Google. It’s a free tactic but one that takes some skill.

You could have the best store out there and sell the best product available, but without SEO, you have a slim chance of showing up in search results for your customers.

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Plug in SEO helps take the weight off your shoulders and optimizes your shop for you by auditing for image alt tags, schema, meta tags and descriptions, and more. This easy-to-use search engine optimization app was specifically made for Shopify stores.

With one little app, you can conduct your on-page optimizations, improve your search engine rankings, and increase traffic without confusion.

Shopify stars: 4.7

Key features:

  • Optimize your page speed to improve your SEO ranking
  • Get quick tips on how to improve your website
  • Quickly and easily bulk edit meta titles and descriptions for your products, collection, and blog pages

Pricing: Free.

Customer review: 

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5 stars for professional SEO service
Source: Shopify App Store

12. Shopify Email – Email Marketing

Shopify Email branded templates
Source: Shopify App Store

Ecommerce emails have a 15.68% average open rate, but according to a 2022 study by Mailchimp, the average email open rate for all industries is 21.33%.

So how can you ensure that your email marketing is successful and in the higher range of email open rates? Get your foot (email) in the door (inbox) with the help of an app like Shopify Email.

Shopify Email was built for your store. It easily allows you to create custom email lists, campaigns, branded emails, and more, all from within the Shopify Admin. The app has a growing collection of email marketing templates like products, sales, restocking, newsletters, holidays, and events, that you can choose from.

So start signing up those subscribers and get that mailing list ready for your first campaign!

Shopify stars: 4.1

Key features:

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  • Easily customize an email by editing text, buttons, images, layout, and more to make it your own
  • Link directly to products in your Shopify store
  • Add express checkout buttons to let customers buy products directly from your emails with just a few clicks
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Pricing: Free.

Customer review: 

SAKETI Italy 5 star review
Source: Shopify App Store

13. Shogun – Landing Page Builder

Shogun powerful drag and drop builder
Source: Shopify App Store

The great thing about Shopify is that it is fairly user-friendly, so anyone can get a store up and running. But if you want your store to stand out from the crowd and look better than the basic package, then Shogun Landing Page Builder has you covered.

Shogun is a powerful drag-and-drop landing page builder that’s user-friendly and quick to learn. Whether you’re a beginner or a seasoned designer, you can use this tool to create an eye-catching and fast-loading landing page.

Shogun also takes into account that a lot of people use their mobile devices to shop. That’s why they’ve got mobile-optimized page templates to choose from. They incorporate the latest design best practices, so you don’t even have to think about it.

Shopify stars: 4.1

Key features:

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  • Easy page builder with a drag-and-drop elements library
  • Options for more advanced designers to develop completely custom elements using optional HTML/Liquid, CSS, and JavaScript
  • Customize your collections, productions sections, blog pages, and more

Pricing: Free. Additional packages are available.

Customer review:

Hoscret's Shogun review
Source: Shopify App Store

14. Buy Button – Click to Buy

Buy Button click to buy clothing
Source: Shopify App Store

60% of marketers report that content marketing generates demand and leads. Having your products placed in blog articles, whether organically or paid for, can lead to conversions. So set up that Shopify store blog and start writing!

It’s an important marketing strategy tactic to create content for your blog and use the Buy Button app for product placements within it.

You can even customize the Buy Button to match your website’s style and brand by choosing the fonts, colors, and more.

Shopify stars: 3.7

Key features:

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  • Let shoppers checkout right on the spot from any website or blog
  • Turn blog visitors and readers into customers with one click
  • Customize your Buy Buttons fonts, colors, and layouts to match your website’s style and brand

Pricing: Free.

Customer review: 

Brewtus Roasting 5-star customer review
Source: Shopify App Store

15. Klaviyo – Email Marketing & SMS

Klaviyo grow contact list with engaging web forms
Source: Shopify App Store

Want to know what makes your customers tick, click, bounce, and buy? Check out Klaviyo.

The Klaviyo database integrates seamlessly with your tech stack and gives you the full story of every customer that visits, from how they entered your page, what they looked at and how long for.

It also has email and SMS templates to choose from for customer communication and outreach.

Klaviyo makes it easy to sync with your Shopify store and will also create reports to help you understand your customers’ needs and what’s driving sales.

Shopify stars: 4.0

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Key features:

  • Built-in automated emails that are fully customizable, like welcome emails, happy birthday discounts, or abandoned cart emails
  • Segmentation and personalization for customer groups
  • See real-life benchmarks based on real-time data from other brands in your industry

Pricing: Free to install. Additional packages are available.

Customer review: 

5-star review by History Teachers Club for paid subscription option
Source: Shopify App Store

Best Shopify apps FAQ

Which apps do I need for Shopify?

You’ll want to take advantage of the many apps and Shopify integrations available to make your Shopify store the best it can be. Choose from customer support, marketing, and sales apps to make your customer experience one of a kind. There are even Shopify chatbots that can help drive sales and increase conversions.

What is the number one Shopify app?

The Shopify App Store is always adding new apps, but some of the most popular include Shopify Email, Facebook channel, Google channel, and Point of Sale.

It’s not always the best idea to just go for the most popular app, though. Always look at how many Shopify stars the app has and what the reviews are saying about the app itself.

How many apps are recommended for Shopify?

We recommend including 3-5 apps in your Shopify store. There are a lot of free options out there and some great apps that will help you run your business as smoothly as possible.

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What are the best Shopify apps to increase sales?

One of the best Shopify apps that can help you increase sales is the Heyday chatbot. The Heyday chatbot is a conversational AI tool that can turn chats into sales opportunities with personalized product recommendations.

If a customer is looking for a black dress and asks the chatbot for options, it can search through your product inventory and show the customer three different options with Buy Now buttons taking them right to their cart.

Heyday also offers customers a virtual store that’s open 24/7, with multilingual service capabilities. Whether you’re a team of 1 or 100, you’ll be able to guarantee better response times and higher customer satisfaction.

Engage with shoppers through your Shopify store and turn customer conversations into sales with Heyday, our dedicated conversational AI chatbot for ecommerce retailers. Deliver 5-star customer experiences — at scale.

Get a free 14-day Heyday trial

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Turn your Shopify store visitors into customers with Heyday, our easy-to-use AI chatbot app for retailers.

Try it Free

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How This Underwear Brand Won with an Anti-Black-Friday Social Campaign

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Ah, Black Friday.

It’s no surprise that the official kick-off day for the holiday shopping season is responsible for a massive annual surge in consumer spending, reaching $8.9 billion in the United States alone in 2021. But while this is a yearly slam-dunk for big box retailers, Black Friday can bring more challenges than benefits for small businesses.

Slashing prices to make sales cuts straight into their bottom line — and with limited marketing budgets and resources, competing with big brands takes courage, insight, and creativity. That’s why the small businesses that stand out during the holiday season are the ones that connect with the unique wants and needs of their customers, get bold with their marketing strategies, and create thumb-stopping content that’s sure to get people talking.

Last year, UK-based sustainable underwear brand and Hootsuite customer Pantee won Black Friday with a campaign that broke convention and raised awareness of unsustainable impulse buying. We interviewed Pantee’s founders, sisters Amanda and Katie McCourt, to learn how they did it, what the results were, and what they’ve learned for future campaigns.

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What is Pantee?

Pantee is an underwear brand making a difference: their products are made using “deadstock” fabrics, or unsold inventory that would otherwise end up in landfills. Designed by women, for women and the planet, Pantee’s products are created with comfort and style in mind, while helping prevent unused garments from going to waste.

@pantee_uk We launched a business in lockdown! Here’s how we did it ✨🩲 #smallbusinesslaunch #howtostartabusiness #smallbusinesscheck #whatididduringlockdown ♬ Bubble – Official Sound Studio

For Pantee, sustainability isn’t a buzzword or trend to jump on; the brand was founded with this purpose at its core. The idea came to life in a thrift store in 2019, when Amanda was browsing second-hand clothing stores in London and was blown away by the number of brand-new t-shirts lining the shelves, tags still on them.

“It was crazy to me how many people had given away clothes before even wearing them once,” says Amanda. “It got me thinking: If this is how many discarded clothes we can see, how much is there that we can’t see? Once I started researching, I knew that we could make a difference. It’s very difficult to get buying right in the fashion industry with trends and shopping cycles changing so frequently, and as a result, many companies overproduce. I became fixated on the idea of what we could do with deadstock clothing.”

The short answer to Amanda’s question on how much waste we can’t see: a lot. The fashion industry produces an estimated 92 million tonnes of textile waste each year, and approximately 30% of clothes made are never even sold.

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With a bold passion to make a difference for our planet—and after realizing that the soft cotton t-shirt fabric everyone loves would lend itself well to underwear and wireless bras—Amanda and Katie named the business Pantee (an abridged version of “pants made from deadstock tees”) and got to work bringing the concept to life.

@pantee_uk Upcycling never felt so good ♻️ link in bio to learn more about how we make sustainable underwear! #sustainablefashion #smallbusinesslove #fyp #comfort #recycledfashion ♬ luxurious – milo

Since initially launching their Kickstarter in November 2020 (where they raised £11,000) and Shopify site in February 2021, Pantee has grown into a successful sustainable startup—upcycling more than 1,500 kgs of deadstock fabric in its first 1.5 years alone. Pantee also plants one tree for every order placed (resulting in over 1,500 trees planted!) and is a proud member of 1% For the Planet.

Flipping the script with a ‘Blackout Friday’ campaign

Leading up to the Black Friday pandemonium in 2021, Amanda and Katie had one thing on their minds: overconsumption. Already an issue in the fashion industry during the regular season, Black Friday was sure to encourage consumers to make unnecessary purchases—many of which would go unused and end up back on shelves or, worse, in landfills.

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So, while many small businesses grappled with whether or not to run sales and promotions, Pantee asked a different question: how could they create a successful campaign while staying true to their mission?

  • The solution: Reclaim Black Friday by rebranding it “Blackout Friday,” an initiative encouraging consumers to rethink their purchases and avoid impulse buying.
  • The message: Stop and think before you buy. Is it something you love? Is it something you need? If so, go ahead— buy and enjoy your new purchase. But if you weren’t already going to make that purchase, consider going without.

“Black Friday is the biggest impulse buying day of the year, and people get easily sucked into sales,” says Katie. “But the mentality should be: Is it really a bargain if you weren’t going to spend the money originally? Our campaign stance was not to encourage impulse buying, and we saw a lot of engagement because of the shared values and common ground it established with our audience.”

“There is so much overconsumption on Black Friday,” adds Amanda. “Our stance wasn’t necessarily don’t make a purchase, but if you’re going to, buy something you’ve wanted for a really long time.”

Pantee didn’t stop there. To bring the campaign to life and put their words into action, the retailer turned off their website to all but their engaged customers, who were only able to access the website through a code they sent to their existing mailing list.

The results

The campaign was an overwhelming success, leading to a significant increase in sales, social engagement and reach, brand awareness and new customer acquisition.

  • Engagement on social media doubled throughout the campaign (from 4 to 8%), and organic social impressions reached over 4x the total followers at the time.
  • The campaign organically increased web traffic by 122% month-over-month in November 2021 without any supported paid spend.
  • Pantee’s mailing list grew by 33% in the week leading up to Black Friday.
  • The success of the social campaign extended far beyond Pantee’s Instagram, with the initiative featured in top-tier press including The Observer, Drapers, Reuters, The Daily Mail, and more.
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“While we didn’t run a sale or any promotions last year, Black Friday was the biggest sales day of the year,” says Katie. “By simply taking a stand and leveraging social to get our message out, we drove a month’s worth of web traffic in a matter of hours and had loads of people signing up for our email list. We saw a ton of new, first-time customers just because they valued what we were doing.”

“Brands often think that you can have values, but they won’t convert to sales,” adds Amanda. “But we think that’s changing—and this campaign is a great example of that.”

Pantee is now launching the campaign for the second year and looking forward to even more impressive results.

4 lessons learned from one unconventional campaign

Whether you’re brainstorming future creative campaigns, building out next quarter’s social marketing strategy or already getting started on planning for next year’s holiday season, Pantee’s Blackout Friday campaign holds great lessons that every marketer should keep top of mind. We asked Amanda and Katie for their top four recommendations—here’s what they said.

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1. Hone in on your purpose

“We talk a lot about our values as a brand,” says Katie. “And time and time again, we’ve seen that if we talk about an issue, our values, or something with substance behind it, our engagement is so much higher. That’s what people want to see: something that gets them thinking.”

Amanda adds: “I think at one point, we lost our way a bit and became more product and sales heavy on our social channels, and we noticed that we weren’t getting the same reach. Pushing product works through email marketing and other areas of the business, but with social, we’ve seen a bigger opportunity to educate our audience and share useful information that they can walk away with.”

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2. An engaged community is everything

“There’s a huge difference between growing a following and growing a following that also has engagement,” explains Katie.” When it comes to social, what we’ve found is that people who engaged with us early on have become advocates for our brand. We see so much value in community and engaging with our customers beyond getting the sale. Many brands see social as a platform to get their message out, but for us, it’s a two-way street.”

3. Don’t be afraid to be bold

“We learned quite early on with our social that the highest peaks of engagement happened when we took a stand for something,” says Katie. “We’ve always been quite mission driven, but we like to have fun with it and not be too preachy. When we’ve launched campaigns with our sustainability mission at the forefront, the engagement has been through the roof.”

4. Remember that there’s more to social than what you’re posting

“Social media isn’t just about what you post, it’s about how you engage with other accounts and make people feel,” explains Amanda. “Spending time on your social platforms connecting with others, building relationships and establishing an engaged community is invaluable. We use our social channels for two-way conversations with both customers and our community – there is so much you can learn when you talk with them instead of at them.”

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If there’s one takeaway that rises above all the others, it’s that social is one of the most powerful tools that brands can use to ignite their business, turning bystanders into loyal brand advocates, awareness into sales, and your mission into positive, tangible change. Just ask Pantee.

Find out about the biggest trends shaping social media so you can stay ahead of the game—and make sure your next social campaign is a winner. 

Discover the Trends

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.

Get the free guide right now!

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How To Find and Use Business-Friendly TikTok Sounds

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TikTok is many things to many, many people — a daily vlog, a place to get news and an incredibly popular search engine. Still, it’s important to remember that TikTok started as a place for sounds.

Yes, before it was the all-consuming social media beast it is today, TikTok was mostly known for music. In fact, it merged with a lip-synching service called Musical.ly in 2018 to become the app we know and love today.

Whether it’s a song, a movie clip, a lip-synch or something else, sounds make TikTok special. In fact, 88% of users say sound is vital to the TikTok experience.

Whether you’re promoting your personal page or your business profile, mastering TikTok sounds is always in your best interest.

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Read our handy guide to learn how to find sounds on TikTok that work for your business.

Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 million followers with only 3 studio lights and iMovie.

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How to find trending sounds on TikTok

In a way, TikTok sounds work like hashtags do on other social media apps. Add a trending TikTok sound to your video, and you’ll enter into a larger conversation happening around that sound.

If you choose the right sound and do something special with it, you could make a lot of waves. Here’s how to find TikTok sounds that will click with your audience.

Your own FYP

The beauty of trending content on TikTok is that it’s easily presented to you right on your For You Page. Unless you’ve royally messed up your algorithm with weird browsing habits, chances are you’ll have viral content on your FYP when you open the app.

And if you notice a sound that’s been used more than once on a cursory scroll, you might have a trending sound on your hands. Tap on the song (at the bottom right) and take a look at what else is happening.

A video on TikTok's FYP with an arrow indicating the sound in the bottom right

The song’s landing page allows you to add the song to your favorites, share with friends, or use the audio right away.

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But this is also a great place to see if an audio trend has really gone mainstream. Check out how many other videos on TikTok use that sound and you’ll have a pretty good sense of whether a song is truly viral.

A TikTok sound's landing page with an arrow indicating the number of times a song has been used in a TikTok

Meghan Trainor’s “Made You Look” has been used in 1.5 million TikToks, so it’s safe to say that it’s a pretty popular audio.

TikTok’s search bar

In addition to its timeline, TikTok has a powerful search function. You can find plenty of great trending content just by hitting the search bar. Even something as obvious as “viral sounds” will bring up, well, plenty of viral sounds.

You can hit the Hashtags tab of the search results for another set of popular options. Users often hijack trending songs with content unrelated to the trend, but you should strike gold without too much effort.

The hashtags tab on TikTok's search

TikTok’s sound library

It’s obvious, for sure, but still worth noting that the best place to find trending TikTok sounds is, well, the TikTok sound library.

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The sound tab makes it easy to find a list of recommended playlists with trending sounds. Be sure to look at the “Featured” and “TikTok Viral” playlists for more inspiration.

The sound tab on TikTok's search allows you to search by song, artist, or curated playlists

TikTok’s Creative Center

TikTok has made it even easier than searching for sounds yourself, however, thanks to their Creative Center.

This resource lets you see real-time stats about specific songs and sounds on the app. You can see how well a sound is doing based on specific regions too. This is super helpful if you’re targeting a part of the world that you’re not currently in.

@tiktokforbusinesssea 💥 Visit TikTok Creative Center at our bio for all the inspo you need to bring your #creative A-game. #tiktokforbusiness #tiktoktips ♬ original sound – TikTok for Business SEA

You can view limited info on the Creative Center without logging in, but you’ll need to create a free TikTok Business Account if you want to dive deeper.

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External TikTok trackers

You don’t have to stay within TikTok to find the best trending sounds.

In fact, a small cottage industry of third-party trackers has emerged, and sites like TokChart and TokBoard have become super helpful.

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You can use these sites to view stats like which TikTok songs are charting and where. You can even see which hashtags are associated with the song.

Music industry resources

If a song is trending on TikTok, it’s likely trending worldwide too. TikTok is inherently tied to the modern music industry, so it’s wise to keep an eye on trends at large. If a song is incredibly popular on Spotify or YouTube, it will likely do well on TikTok too.

You can even put on your music industry hat and start watching the Billboard Hot 100 chart to see which songs might be future trends. You could even follow Billboard on TikTok.

@billboard Here’s a breakdown of @Taylor Swift’s big week on the Billboard #Hot100. 💯 #taylorswift #billboard #swifties #midnights #theerastour #antihero #taylornation #billboardcharts #tsmidnights #tsmidnightsts #tsmidnightsalbum ♬ smiles & sunsets – ultmt.

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How to use TikTok sounds as a brand

You’ve learned how to find trending songs, so now all you have to do is add a new Taylor Swift song to your latest video, right? That’s technically the case for influencers, but it’s not so straightforward for business accounts.

Business accounts do not have access to major pop songs — or really, songs by any well-known artists. That’s because potential copyright issues could arise if they use them in an ad.

If your business account tries to use a copyrighted sound, you’ll see the following disclaimer:

The TikTok landing page for the Beyonce song CUFF IT, showing the song is not licensed for commercial use

Fortunately, there are still plenty of options for using TikTok sounds as a brand.

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Here are some options for what you can do.

Use royalty-free audio

TikTok feels your pain and knows you wish you could put Blink-182 on your ad. But they’ve done the next best thing and created a Commercial Music Library full of royalty-free audio.

The home screen for TikTok's Commercial Sound Library

There are over 150,000 pre-cleared tracks from just about any genre. You won’t have any shortage of options that are suitable for your content.

You can search for songs by genre, hashtag, mood or song title, and there are even playlists you can browse for inspo. It’s an easy solution for branded content.

@nfl that fake out tho 😮‍💨 @49ers #rayraymccloud #sanfrancisco ♬ Beat Automotivo Tan Tan Tan Viral – WZ Beat

The track “Beat Automotivo Tan Tan Tan Vira” by WZ Beat is an example of a royalty-free sound that has gone superviral on the app.

Work with Sound Partners

If your marketing budget has room for audio production, consider using TikTok’s in-house sound marketing partners. Last year, TikTok expanded its Marketing Partner Program to include Sound Partners.

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The program now boasts offerings from international music companies like Butter, 411 Music Group, Sonhouse, AEYL MUSIC and many, many more.

See also  Twitter Ads for Beginners: The 2022 Guide

The home screen for TikTok's Sound Partners program

The cost will vary depending on the scope of your campaign. Some of the production houses also offer subscription services in addition to per-project fees. You could even work with them to strategize the sounds of your entire brand TikTok page.

Make your own sounds

If you’d rather not use some stock music as your audio track, there are plenty of other options available to you if you opt to make your own sounds. Depending on how ambitious you feel, they can be as complicated or simple as you want.

For one thing, you could make or hire someone to make original music for your TikTok page. That could look like messing around in Garageband or collaborating with an audio composer and musician.

This option isn’t necessarily ideal if you have no musical knowledge whatsoever, but it could pay off in major ways. After all, a branded audio sting or TikTok-ready jingle could travel far if other users want to use it in their videos.

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That last point is also why you could do just as well to create an official sound that is just, well, you talking. If you say something memorable enough that others will want to quote, you might find your sound being reused in other videos.

If you’ve named the sound and included mention of your brand somewhere, that could pay off for your project in the long run.

@elfyeah Poof! 💨 Poreless putty can make anything disappear! Show us your #elfvanishingact ✨ @rominagafur #porelessputty #elfyeah #elfcosmetics ♬ Vanishing Act e.l.f. Poreless Putty Primer – elfyeah

The cosmetic brand e.l.f. works with agencies to create original songs that go viral and launch TikTok trends.

Ask for user-generated audio

If you’ve had some luck with Duets or noticed you’ve developed a bit of a following on TikTok, you could straight up request user-generated content from your fanbase. Framed correctly, a user-generated campaign could pay off very well.

Think of ways your specific demographic would want to participate in your campaign. You can try asking for a testimonial or tutorial about your product or even something more creative like a joke or a jingle. If it applies to you, you could encourage fans to react to your work or have them come up with a comedy sketch. You could even incorporate the user-generated content into a contest of some kind.

Another great way to inspire user-generated content is to encourage Duets. If your branded video is the kind of thing that users will want to collaborate with, it will likely make some waves throughout TikTok. Think about what kind of Duet someone might want to create with your content and go from there.

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@yoleendadong #duet with @vessi wow no more wet socks pretty cool kinda freaky deaky ✨ #nomorewetsocks #vessi #waterproof #waterproofshoes #ketchup ♬ December (April Remix) – The Young Ebenezers

The shoe company Vessi encourages Duets with contests, call-outs and, well, extremely weird videos that are begging for live reactions.

If you post anything made by someone else, you should always credit them in the caption. This will keep you safe from any issues should the users choose to copyright their audio later on.

You should also avoid reposting audio that includes copyrighted music, even if it’s in the background.

See also  6 Ways to Avoid the Instagram Shadowban in 2022

Obtain a licence

Okay, we get it: you absolutely need to use a Carly Rae Jepsen song in your TikTok brand campaign. There’s simply no replacement for her uniquely crafted, emotive pop music.

In that case, you could license a song to use in your video. This might get expensive, but it is technically possible. Start by seeking legal advice from a copyright or music licensing lawyer — and let us know how it goes!

Frequently asked questions about TikTok Sounds

Still confused? Here’s a breakdown of some frequently asked questions about TikTok Sounds.

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Can businesses use TikTok sounds?

Yes. Businesses can use TikTok sounds in their videos so long as they are cleared for commercial use. The best ways to incorporate sounds into business posts are to use TikTok’s pre-cleared commercial audio, make your own original sounds or use user-generated content (and credit the creators).

What does “This sound isn’t licensed for commercial use” mean?

If you receive this error, it most likely means that you are trying to access a “mainstream” song while using a business account on TikTok.

TikTok users with personal accounts can use any sound they like — including the world’s most popular pop songs — but TikTok does not allow businesses to use mainstream music in their videos.

They implemented this policy in 2020, at which point they introduced the royalty-free music available in their Commercial Music Library.

@timmycobbsfitness #moda #problemsolved #fyp #business ♬ Meet Me At Our Spot – THE ANXIETY & WILLOW & Tyler Cole

How do you access TikTok’s commercial music library?

TikTok’s commercial sound library is available on both the app and your desktop browser.

If you’re using the app:

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  • Open the camera and tap Add sound
  • Then tap Sounds and search Commercial sounds.

TikTok's sound search showing the commercial sound library

This will bring you to the Commercial Music Library, where you can browse your options.

TikTok's Commercial Sound Library

How do you download TikTok sounds?

There’s no direct way to download a sound from TikTok onto your device.

If you want to save your favorite sound on TikTok, tap the bookmark icon to add a sound to your favorites. This will save it within the app, so you can easily use it later.

How to save a TikTok sound for later: tap the bookmark icon or Add to favorites

If you really want a TikTok sound for use outside of the app, you could consider screen recording or downloading a TikTok video with a third-party app or website.

How do you find saved sounds on TikTok?

Once you’ve added a TikTok sound to your favorites, it’s as easy as tapping the Favorites tab when you’re making a post.

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.The popup that appears when you've successfully added a TikTok sound to your favorites

When you add sound to a new TikTok, just tap the Favorites tab. All of your previously saved sounds will show up under that banner.

Where to find saved sound on TikTok

Can you add more than one sound to a TikTok?

You can’t add multiple sounds to the same TikTok within the app. If you’re looking to stitch together more than one sound, you’ll have to use a third-party video editor to create your video, then upload it to the app.

If you do this, however, you will likely miss out on having your video associated with that particular sound in TikTok’s database.

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What Is a UGC Creator? Follow These 5 Steps To Become One

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Have you ever dreamed about becoming an influencer and getting paid to create social media content without needing a big audience? Well, a new wave of people is doing just that: UGC creators.

If you’ve spent time on TikTok or Instagram in the last 6-12 months, chances are you’ve come across UGC creators. Even if you don’t recognize the term, you’ve probably seen content made by these creators on your favorite brands’ accounts.

By the end of this guide, you’ll know the exact steps needed to become a UGC content creator.

Bonus: Unlock our free, customizable pitch deck template to successfully reach out to brands and lock down the influencer partnership of your dreams.

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What is a UGC creator?

A UGC creator is someone who creates sponsored content that appears authentic but is designed to showcase a specific business or product.

The most common format for UGC creators is video, especially on platforms like Instagram and TikTok. Creators usually film and narrate the content from their perspective, which gives it an authentic feel.

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The main difference between UGC creators and influencers is that UGC creators create and deliver to businesses without the obligation to post it on their channels (although some UGC deals may add this for an extra fee). With influencers, the company usually pays for both content and exposure to the influencer’s audiences.

@itstarachristina

Replying to @ROY KANYI What is UGC? Quick summary of what UGC content is, what UGC content creators do, and how you can become a UGC creator! #ugccreator #whatisugc #ugc #whatisugc? #ukugc #ukugccreator #ugccreatoruk #startugc #ugchelp #ugctips2022

♬ original sound – TaraChristina🍒Content Creator

UGC content also tends to appear less polished and professional than influencer content, which helps to preserve the authenticity of UGC.

Why is UGC so valuable?

While being a UGC creator is a new concept, traditional user-generated content (UGC) is not. It’s become a proven tool in social media strategies for building communities, increasing brand awareness, and driving sales.

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Despite the name, UGC creators are not creating traditional organic UGC. Normally, UGC is created organically by customers in the form of photos, videos, testimonials, product reviews, and blog posts and shared spontaneously. Businesses can choose to re-share a customer’s UGC, but no payment or contracts are involved.

UGC creators create content that emulates traditional UGC, using the same unpolished and authentic filming style that an everyday creator might use when sharing a review of their favorite product.

As driving awareness and sales are valuable results for any business, it’s no surprise that brands are willing to pay UGC creators. Understanding the reasons why can help you better pitch yourself for UGC jobs.

It feels authentic

Consumers are 2.4 times more likely to view UGC as authentic versus content created by brands. UGC is the social media equivalent of product reviews and word-of-mouth.

User-created content will always have an organic feel that can’t be matched by brands, no matter how “cool” they are. As such, UGC tends to be more eye-catching and engaging, which is invaluable to brands.

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@rebel.socials

✨You always ask to post UGC examples for new beginners or UGC video examples with no voice. This is an organic UGC example, aesthetic/ Asmr skin care. What is UGC? It stands for user generated content. If you wondering how to become a UGC creator, I post best content creator tips and tricks on my page. #ugcvideoexample #ugcvideoexamples #wheretofindbranddeals #howtougc #ugcforbeginners #ugcfornewbies #ugcnewbie #ugcnewbies #howtoworkwithbrands #skincareugc #ugcskincare #ugccreators #howtoworkwithbrands

♬ original sound – 🤓Kate // Creator coach

It’s cheaper than influencer content

When working with influencers, brands need to pay for both the content and the posts on the influencer’s channels. The more reach and engagement an influencer has, the more a brand has to pay — which can be in the millions for celebrities!

With UGC content, brands only need to pay for the content itself, which often can be the same quality (or better) than the content from influencers. It also gives them complete control over the distribution and positioning of the content.

It can influence purchase decisions

Many brands pay to get UGC to use in social media ads because it influences purchase decisions. UGC acts as social proof, showing that real people are buying and using a product, which can drive more sales.

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Moreover, UGC doesn’t look like a blatant ad, which can make it more engaging when used in ad campaigns.

It’s faster than producing content from scratch

By sourcing content from UGC creators, a brand can get way more pieces than if it created them in-house. Brands can distribute a UGC brief to multiple creators, who will produce and deliver the content back to the brand by the same deadline.

Here are 6 more reasons why UGC is so important for businesses.

How to become a UGC creator

Anyone with a decent smartphone or camera can become a UGC creator. You don’t need a bunch of followers or professional video editing skills.

That’s the beauty of UGC — the more authentic and natural the content is, the better.

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@itstarachristina

The absolute beauty that UGC content creation is 🧁 #ugc #whatisugc #ugccontentcreator #becomeaugccreator #ugccreatorlife #ugccreatoruk #ukugccreator #ukugc #ugccontentcreation #ugccreatorhelp #ugccreator2022

♬ original sound – TaraChristina🍒Content Creator

We’ve put together five steps to get you started as a UGC creator.

Step 1: Figure out your filming setup

You can shoot UGC almost anywhere — at home, outside, or in a store (as long as there isn’t too much background noise). Many UGC creators create content in the comforts of their homes, where they can perfect their filming setup.

In terms of equipment, you only need a phone with a decent camera and a tripod to stabilize your phone for product shots.

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Some optional upgrades:

  • Ring light. Useful for closeups of your face and filming at night or in darker rooms.
  • Lavalier mic. Plugs into your phone’s audio jack and improves the quality of your recorded audio. Alternatively, you can also use the mic on a pair of wired headphones.
  • Backdrops. You can get creative here – paper, fabric, and construction materials all can serve as backdrops.
  • Props. Varies depending on the product, but find props that match the lifestyle or use cases of the product you’re showcasing.
@haleybauler

Episode 1 | WFH with me 📸💕 #ugccreator #ugccontentcreator #ugctips #ugcwork #ugchowto #sahmlife #wfhlife #sahmwfhm #contentcreators #contentcreatortips #wfh #momsoftiktok #ugccommunity

♬ Law – Yo Gotti

@jenahfir

The 5 things every ugc creator or content creator should have (aka my ugc starter kit). PS: they all count as a business expense so feel free to splurge on better quality items (I’m not a CPA, please consult an actual tax professional for advice 🤪) #ugcstarterkit #ugcmusthaves #contentcreatormusthaves #contentcreatorbusiness #ugccreatorsoftiktok #ugctipsforbeginners

♬ original sound – agatha apologist

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Pro tip: Don’t let the quality of your equipment or filming setup hold you back. Many UGC creators produce great content with just a phone, the product, and themselves. Once you get more experienced and start receiving feedback from brands, you can upgrade your equipment and setup.

Step 2: Build your UGC portfolio

Ah, the old chicken-and-egg dilemma: To create UGC content, you need products. However, brands will only send you products once you have a portfolio. So, how do you get started?

The answer: Make content for free featuring your favorite products. You don’t need permission from brands as long as you don’t portray it as a paid deal/sponsored content if you choose to post it.

There are several common types of UGC content:

  • Unboxing. Opening a new product’s packaging and revealing all the contents. You can narrate the functions of the included pieces and how to use them.
  • Review/testimonial. Giving your honest opinion on a product and how it works. UGC testimonials are different from other product reviews in that they should be short and not as in-depth, perhaps only focusing on one aspect instead of the whole product.
  • How to/use cases. Demonstrating how you use the product. These can be more lifestyle-focused videos, showing how you naturally use the product during your daily life, or more tutorial-style videos.

Pro tip: When you’re just starting your portfolio, we suggest focusing on videos, as this is the most common format for UGC requests. Aim to have at least one example from all UGC types above.

@maritza.artola

Replying to @theresatetty #CapCut here’s what my what ugc portfolio looks like! Your portfolio can make the biggest difference when it comes getting ugc gigs! Things that will help with creating your portfolio: ✨️ Knowing what to include in your ugc portfolio ✨️ Including high quality (not just talking about aesthetics) ugc examples ✨️ Knowing how to optimize your portfolio so you’re seen as a professional Hope that helps! #FomotionalFinds #CapCut #ugccreator #ugcportfolio

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♬ Rainbow City – Aves

Step 3: Practice your editing skills

Once you’ve recorded your clip(s), the next step is to edit them. The typical length for UGC videos is 15-60 seconds.

Editing videos can be tricky to learn, but luckily there are many apps to make it easier. Two of the most popular apps are CapCut and InShot. The in-app editors within TikTok and Instagram are also quite user-friendly and have many of the same features as third-party apps.

If you’re creating UGC for TikTok, here are 15 tips on how to edit your videos.

Pro tip: Practice, practice, practice! There is no shortcut to becoming good at video editing. The more you get used to the tools, the quicker you’ll get. We recommend incorporating TikTok trends into your UGC videos to make them more engaging.

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Check out these clips for editing inspiration:

@theugcgirly

Another oldie, but goody for my September UGC Example Challenge! Can you tell I love @pacificabeauty products? #ugc #ugccontentcreator #ugccreators #ugcexamplevideo

♬ original sound – erin • UGC creator

@shanmy_c

Example of a UGC video I created for my portfolio! 🙈#ugc #ugccreator #ugcconcept #ugccreators #ugcportfolio #ugcexample #ugcexamples #ugccommunity #contentcreator #makeup #skincare

♬ Stunnin’ (feat. Harm Franklin) – Curtis Waters

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@alliemcguffin

the best glow you could ask for @btan.rocks available now @ultabeauty #selftanner #glowyskin #protectyourskin #dailyspf #girlygirlaesthetic

♬ original sound – carneyval

Step 4: Post your UGC (optional)

This step is optional, as posting your content isn’t generally required as part of UGC contracts. However, it is an excellent way to practice and get feedback on how to improve your content. Even with a small audience, you can learn what works and what doesn’t work by checking the analytics for your posts.

Posting your UGC on your account also allows brands to see your content, after which they may reach out to you to offer UGC gigs.

Pro tips: If you want to increase the chances of brands discovering your UGC, don’t use hashtags like #UGC or #UGCcreator — these will signal the algorithm to serve your content to other UGC creators. Instead, use industry- and product-related hashtags.

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Secondly, add your email (or another way to contact you) to your bio to make it easy for brands to reach out to you.

@zoewu_

How to get inbound leads as a UGC creator #ugc #ugccreator #ugccontentcreator

♬ She Share Story (for Vlog) – 山口夕依

Step 5: Get paid

Now you’re ready for the next stage: Getting paid for your UGC! Once you have a portfolio, you can start applying for UGC gigs. We know this is easier said than done, so we’ve expanded our tips into a whole section below.

4 tips for getting paid as a UGC creator

1. Use platforms to find brand deals

With UGC’s rise, there are new platforms dedicated to facilitating UGC brand deals. Some post opportunities for creators to apply, while others require you to create a listing for your content creation services.

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Here are some platforms to search for UGC opportunities:

@rebel.socials

✨Content creators tips for beginners. If you’ve been searching for brands that work with small creators and how to make money as a content creator on Titkok, start with these apps. Super easy to apply, you don’t have to search for brands that work for creators, or brands contact info. Just apply! #howtomakemoneyontiktok #howtoworkwithbrands #brandsthatworkwithsmallcreators #sahmjobs #sahmlife #momprenuer #howtougc #ugcpitchtips #contentcreatortips #ugcforbeginners #ugcfornewbies #ugcnewbies #ugcnewbie #brandsthatworkwithmicroinfluencers #beginnercontentcreator

♬ GASLIGHT – INJI

2. Network with brands and business owners

If you want to be more proactive and work with specific brands, then your best bet is to network via platforms like Linkedin, Twitter, and TikTok.

You can use these platforms for networking in several ways:

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  • Personal branding. Post updates on your account sharing your journey as a UGC creator, and add a CTA for brands to contact you for UGC
  • Cold outreach. Think about brands you genuinely like and for which you would enjoy creating content, and reach out to folks who work at those companies

Pro tip: Smaller companies like startups and small businesses just starting to build their social media presence are more likely to need UGC.

3. Perfect your pitch

Pitching yourself to a brand for a UGC opportunity is like applying for a job. As more and more people become UGC creators, it’ll become more competitive. That means you need to make your pitch stand out.

Keep your pitches focused on the brand (not yourself) and the value you’ll provide for them through your UGC.

Pro tip: Tailor your pitch for each opportunity you apply to. In your portfolio, curate examples that are relevant to each brand’s industry and will appeal to that brand’s target audience.

@rebel.socials

✅How to pitch UGC content in 2022? Until you fix your brand outreach strategy you will not be able to scale as a content creator. No responses from brands = no brand deals = no money. Everyone keep searching where to find brands to work with, or best platform to pitch UGC, but until you fix your pitching strategy no need to even search for those brands. #howtoworkwithbrands #wheretofindbranddeals #ugcnewbie #ugcnewbie #howtougc #ugcpitchtips #ugcguide #contentcreatortips

♬ Spooky, quiet, scary atmosphere piano songs – Skittlegirl Sound

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4. Know your worth

As with influencer marketing, payment rates for UGC creation vary widely. The brand or platform usually sets the rate for brand deals. Nonetheless, staying up-to-date with market rates will empower you to choose deals that pay fairly. This benefits you and ensures equitable compensation for other UGC creators.

Pro tip: Follow UGC creators on TikTok and Instagram, as they often post content sharing behind-the-scenes details on how they negotiate brand deals and how much they get paid.

@itstarachristina

Replying to @lauracaitlinv How to set your prices as a UGC Content Creator as a beginner! #ugccontentcreator #ugccreatortips #ugccreatoruk #ugcforbeginners #ugcforbrands #itstarachristina #ugcprices

♬ original sound – TaraChristina🍒Content Creator

Frequently asked questions about UGC creators

How many followers do I need to get paid as a UGC creator?

You don’t need a certain number of followers to become a UGC creator. Many UGC brand deals are content-only, meaning you only have to create and deliver content, with no requirement to post it on your own channels.

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How do I find brands to work with?

The easiest way to know if a brand is looking for UGC creators is to use platforms that curate UGC brand deals. Brands may also advertise call-outs for UGC creators in their feed posts or Stories. You can also DM brands with your pitch in case they’re open to working with UGC creators.

How do I create a UGC portfolio?

You can use a free tool like Canva or Google Slides to create your portfolio. If you need help getting started, check out our free brand pitch deck template.

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