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The Perfect Social Media Style Guide for Your Brand in 2022

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Every brand, publication, and website needs a good style guide. And every good social marketer needs a great social media style guide.

A style guide helps keep your brand consistent across all your channels. It will make sure that everyone on your team is using the same terminology, tone, and voice.

Let’s look at why you need clearly defined social media brand guidelines, along with some great style guide examples for you to model.

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Bonus: Get a free, customizable social media style guide template to easily ensure a consistent look, feel, voice, and tone across all your social channels.

Why you need a social media style guide (aka brand guidelines)

A social media style guide is a document that outlines the specific style choices you make for your brand on social media.

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This includes everything from your logo and branding colors to how you use emojis and hashtags. In other words, it’s a set of rules that dictate how you present your brand.

Why bother creating a social media style guide? Because consistency is key on social. Your followers should be able to easily recognize your content, no matter where they see it.

Ask yourself this:

  • Do you use serial (aka Oxford) commas?
  • Are spelling with British English or American?
  • Do you say zee, zed, or something else completely?

And that’s not to mention that small issues like spelling, grammar, and punctuation can have a big impact on brand perception.

If you want to build recognition, trust, and loyalty for your brand, then you need to be consistent in how you present it. That’s where a social media style guide comes in.

A style guide for social media should be clear and concise. It should answer basic questions about your brand voice, target market, and tone across different social platforms.

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Here’s a full breakdown of what to include in your social media style guide.

A list of all your social media accounts

Start by creating a list of all the social media accounts your business currently uses. This is important because each platform will have slightly different rules when it comes to voice and tone.

For example, LinkedIn is a more formal platform than Twitter, and Facebook is a mix of both. Knowing where your brand falls on the spectrum will help you create content that resonates with your audience.

nickname idea for significant other pic.twitter.com/g3aVVWFpCe

— no name (@nonamebrands) August 11, 2022

As well, make sure to include your social media handle(s) in your style guide. This will help you get a clear picture of the naming conventions you’ve used for your accounts.

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Are the names consistent across channels? If not, now’s the time to choose a style and note it in your style guide. This way you can ensure new accounts on new channels are easily discoverable by your existing fans.

Voice and tone

To connect with your audience, you need to have a clearly defined brand voice. Some brands are super-cheeky on social media. Others maintain a pretty formal tone.

You can take either approach, or some variation, but you need to keep it consistent.

What’s at the bottom of the ocean? We think its Forbidden Shrimp

— Meow Wolf (@MeowWolf) August 15, 2022

Outlining your voice and tone in your social media style guide will help you ensure all your content sounds like it’s coming from the same source.

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It’ll also help any new team members who come on board to quickly get a feel for how they should be representing your brand online.

Here are some questions to consider as you define your brand voice and tone.

Jargon

Will you use it? Unless you’re in a highly technical industry with a very niche audience, your best bet is probably not.

Stick to plain language that’s easy for your audience to understand, and make a list of jargon-y words to avoid.

speech bubbles showing different types of jargon words

Source: The World According to Skype

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Inclusive language

What guidelines will you follow on social media to make sure your language is inclusive and fair? Involve team members in the discussion as you develop your inclusive language guidelines. If your team is too large for everyone to join in the discussion, make sure you have diverse viewpoints represented. Circulate the preliminary guidelines to seek feedback.

Remember, accessibility is a key component of inclusivity.

Sentence, paragraph, and caption length

In general, short is best. But how short? Will you take the same approach on Facebook as you do on Instagram? Will you use threaded Tweets to go beyond 280 characters?

Emojis

Does your brand use emojis? If so, which ones? How many? On what channels? How often? Have the same discussion about GIFs and stickers.

earnest ice cream instagram caption using different types of emojis

How and where to use CTAs

How often will you ask your readers to take a specific action, like clicking a link or making a purchase? What kinds of action words will you use in your calls to action? What words do you need to avoid?

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telus instagram post asking users to check out their open postions

Post authorship

Do you post as a brand? Or do you attribute your social posts to individual team members? For example, it’s common for customer service social accounts to use initials to indicate which team member is replying to a public message. If this is how you approach customer comments, be sure to outline this in your social media style guide.

Hello, please send us your booking reference here: https://t.co/Y5350m96oC to assist. /Rosa

— Air Canada (@AirCanada) August 26, 2022

Social media policy

Your social media style guide clarifies the small details of how your brand uses social media. Your social media policy clarifies the bigger picture.

A social media policy outlines expectations for employee behavior on social media, and usually includes guidance on things like content, disclosure, and what to do if you receive negative feedback.

If you don’t have one yet, we’ve got a whole blog post to help you write a social media policy.

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Here are some key points to include:

  • Team roles: Who is responsible for creating and publishing content? Who has the final say on what gets published?
  • Content: What type of content is appropriate (e.g., product photos, employee photos, company news, memes)? Are there any off-limits topics?
  • Timing: When is content published (e.g., during business hours, after hours)?
  • Security protocols: How to manage passwords and security risks.
  • Crisis plan: How should your team handle a crisis?
  • Compliance: How to stay on the right side of the law, especially in regulated industries.
  • Employee guidelines: For personal and professional social media use.

Customer/audience personas

If you haven’t yet defined your target market and developed your audience personas, now is the time to do so. Before you can develop an effective brand voice, you need to know who you’re speaking to.

When building out audience personas, consider the following:

  • Basic demographics (location, age, gender, occupation)
  • Interests and hobbies
  • Pain points/what they need help with
  • How they use social media
  • What kind of content they engage with (e.g., blog posts, infographics, videos)

The more detail you can provide to your team from the start, the better equipped they’ll be to develop content that appeals to your target market.

Brand language rules

There are likely several words, phrases, acronyms, and names that are specific to your brand. You need to define precisely how you use them.

For example:

Trademarks

Your style guide for social media should include a list of all your brand trademarks. Don’t put your list in all-caps, because this makes it impossible to tell the difference between, say HootSuite (wrong) and Hootsuite (right).

Provide guidelines for how to use your trademarks. Do you use your product names as verbs? What about plurals? Or possessives? Sentence fragments? Get specific.

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google trends do's and dont's of trademark usage

Source: Google Trends Brand Guidelines

Acronyms and abbreviations

If your brand is particularly acronym-heavy, you’ll want to include a section on how to use them.

For example, NATO is always written out as the North Atlantic Treaty Organization on the first reference, with NATO in parentheses afterwards. Like this:

North Atlantic Treaty Organization (NATO)

If you’re using an acronym that’s not widely known, spell it out on the first reference.

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As well, make a list of the acronyms your company commonly uses internally, along with what they stand for. Indicate whether it’s appropriate to use the acronyms on each social channel, or to use the full term.

Pronunciation

Is there a right way to say your brand name? If so, make sure you include the correct pronunciation in your style guide. For example, is it “Nikey” or “Nikee”?

If your brand name is hard to pronounce, consider creating a pronunciation key. This can be as simple as including the phonetic spelling of difficult words next to the word itself.

Pronunciation is increasingly important as social media moves towards video content.

Other language specific to your brand

If there are other words or phrases that are specific to your brand, make sure to include them in your style guide. This could be anything from the names of products to company slogans.

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For example, Hootsuite employees are affectionately known as “owls,” both internally and on social media.

Great to see so many owls from @hootsuite at #PolyglotConf today! #hootsuitelife pic.twitter.com/iNytD7jnpM

— Neil Power (@NeilPower) May 26, 2018

Starbucks, on the other hand, refers to their employees as “partners.

To all my Starbucks partners: happy pumpkin launch, and may the drive times be ever in your favor.

— gracefacekilllla (@gracefacekilla) August 29, 2022

If you use specific terms like this, write them down. Not just how you refer to your employees, but any non-trademarked language you use to refer to any aspect of your company. For example, do you have customers, clients, or guests? All of this info will help bring clarity to your social media style guide.

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Consistency guidelines

Let’s bring it back to the linguistic issues we touched on right at the start. Consistency guidelines help everyone posting on behalf of your brand to use the same language every time.

Your first step in building out consistency guidelines is to pick a dictionary. (They’re all a little different.) List it in your style guide and make sure all relevant team members have access to an online document or a paper copy.

You may also want to choose an existing style guide, like the Associated Press Stylebook or the Chicago Manual of Style.

This way you don’t have to decide on every grammar and punctuation choice yourself.

Here are some consistency issues to consider.

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US or UK English

Depending on where your company calls home, you’ll want to use either US or UK English in your social media style guide. If you have a global audience, you may need to consider both.

This is important not just for spelling (e.g., color vs colour), but also for vocabulary and grammar. For example, in US English, it’s standard to write dates as month/day/year, whereas in UK English the order is day/month/year.

If you don’t use language consistently across your channels, you risk confusing or alienating your audience.

Punctuation and abbreviations

In general, you should use proper punctuation in your social media posts. This includes things like using apostrophes correctly and avoiding text speak (e.g., lol, ur).

Of course, there are always exceptions to the rule. For example, hashtags don’t use punctuation, and it’s generally accepted to use abbreviations on Twitter (e.g., TIL, IMO).

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Be sure to outline where and when it’s appropriate to use abbreviations and slang in your social media style guide.

Our style: OK, OK’d, OK’ing, OKs. We don’t use okay. As for the postal code OK, we use postal codes only in complete addresses that include the ZIP code. Otherwise, Okla. for the abbreviation in datelines. Spell out Oklahoma and other state names in stories. OK?

— APStylebook (@APStylebook) July 22, 2022

Serial commas

Serial commas are a bit of a divisionary subject. There’s no right answer on whether to use them. The Associated Press is mostly against them, but the Chicago Manual of Style says they are a must. Make your own choice on this issue and use it consistently.

Headline capitalization

Your social media style guide should make it clear how you want to format your headlines. For example, the AP Stylebook recommends using sentence case for headlines while the Chicago Manual of Style says to use title case. Again, pick and style and stick to it.

Dash style

True story: I once won a Dale Carnegie Pen for a speech about the differences between a hyphen (-), an en-dash (–), and an em-dash (—).

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You might not be as into punctuation as I am, but you still need to define your dash style to ensure consistency.

Dates and times

Do you say 4pm or 4 p.m. or 16:00? Do you write out days of the week or abbreviate them? What date format do you use? Be sure to include all of these details in your social media style guide so everyone is on the same page.

Numbering

Do you use numerals or spell out numbers? When do you start using numerals? These are important questions to answer in your style guide so that everyone is on the same page.

Links

How often will you include links in your posts? Will you use UTM parameters? Will you use a URL shortener? Make sure your social media style guide includes these details.

Curation guidelines

Not every idea you share on social media will be uniquely your own. Curated content can be a great way to add value to your social feed without creating new content of your own.

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But which sources will you share from? More importantly, which sources will you not share from? You likely want to avoid sharing posts from your competitors, for example.

Also define your guidelines for how to source and cite third-party images.

Hashtag use

We cover how to use hashtags effectively in different blog posts. In your social media style guide, your goal is to define a hashtag strategy that keeps your social channels consistent and on-brand.

Branded hashtags

Do you use branded hashtags to encourage fans and followers to tag you in their posts, or to collect user-generated content? List any branded hashtags in your style guide, along with guidelines about when to use them.

Also provide guidelines for how to respond when people use your branded hashtags. Will you like their posts? Retweet? Comment?

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Campaign hashtags

Create a list of hashtags specific to any one-off or ongoing campaigns.

When a campaign is over, don’t delete the hashtag from this list. Instead, make notes about the dates the hashtag was in use. This way, you have a permanent record of the hashtags you’ve used. This can help spark ideas for new tags for future campaigns.

For example, as travel shut down in March, Destination BC launched a campaign with the hashtag #explorebclater. As local travel began to open up in early summer, they transitioned to #explorebclocal.

How many hashtags?

The ideal number of hashtags to use is a matter of ongoing debate. You’ll need to do some testing to learn how many are right for your business. As well, this number will differ between channels. Check out our guide on using hashtags for every network to learn more.

Be sure your social media style guide outlines best practices for hashtag use on each channel.

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Hashtag case

As well, hashtag case use should be clearly defined. There are three otions for hashtag case:

  1. Lowercase: #hootsuitelife
  2. Uppercase: #HOOTSUITELIFE (best for very short hashtags only)
  3. Camel case: #HootsuiteLife

User-generated content

User-generated content can be a huge boost to a brand, but make sure your team knows how to properly curate and credit it.

Guidelines for use

Not sure where to start with your guidelines for UGC? We suggest some basics in our post on how to use user-generated content:

  • Always request permission
  • Credit the original creator
  • Offer something of value in return
  • Use search streams to find UGC you might have missed

How to credit

Specify how you will credit the users whose posts you share. You should always tag them, of course, but what format will you use for that credit?

For example, camera icons are a common way of attributing photographs on Instagram.

Design guidelines

We’ve talked a lot about words, but you also need to define your brand’s visual look and feel for social media. Here are some design guidelines to get you started.

Colors

If you’ve already defined your brand colors, these will likely be the colors you use in your social media accounts. You may wish to define which colors to use in different contexts.

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spotify brand colour use do's and dont's

For example, you may want to use a softer version of your brand’s primary color for backgrounds, and a more saturated version for text and call-to-action buttons.

Logo use

Where and when will you use your logo on social media? It’s often a good idea to use your logo as your social media profile picture.

If your logo doesn’t work well as a square or circle image, you may need to create a modified version specifically for social media use.

medium brand logo guidelines

Source: Medium Brand Guidelines

Images

What kinds of images will you use on social media? Will you use stock photos, or only photos that you’ve taken yourself? If you do use stock photos, where will you get them from?

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Will you watermark your images? If so, how?

Be sure to include all of this info in your style guide for social media.

Filters and effects

It’s important to create a visual look and feel for your brand. Whether you go #nofilter or you use the latest design tools to edit your images, consistency is key.

Your social media style guide should include info on which filters and effects to use (or not use).

Do it better with Hootsuite, the all-in-one social media toolkit. Stay on top of things, grow, and beat the competition.

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Ready to build your own social media style guide? Use these examples as a jumping-off point for your own guide.

New York University (NYU) social media style guide

The New York University (NYU) social media style guide includes

  • all active NYU accounts
  • how to attribute content to specific sources
  • detailed information on punctuation and style.

They also include platform-specific information, like how many Retweets to use on Twitter each day. And, how to use line breaks on Facebook.

twitter guidelines from nyu social media guidelines

Indigenous Tourism BC social media style guide

Indigenous Tourism BC uses its style guide for social media to improve public understanding of Indigenous culture across digital channels.

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This section of the Indigenous Tourism BC social media style guide has a big focus on language. Language is an important part of de-colonizing narratives around Indigenous peoples. By promoting correct usage of Indigenous Style across media, they are paving the way for better understanding between Indigenous and non-Indigenous communities.

details of language usage for indigenous people in social media style guide

Starbucks social media style guide

Starbucks’ social media style guide offers a culture-first guide to discussing and promoting the Starbucks brand online.

By explaining the “why” behind their style choices, they give Starbucks partners a more detailed understanding of the purpose behind the brand’s messaging.

starbucks social media style guide culture guidelines

Feeling a bit overwhelmed? We’ve covered a lot of material in this guide. But don’t worry—we’ve created a free social media style guide template you can use to build your own social media brand guidelines from scratch.

Bonus: Get a free, customizable social media style guide template to easily ensure a consistent look, feel, voice, and tone across all your social channels.

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To use the template, click the File tab in the top left corner of your browser, then select Make a copy from the drop-down menu. Once you’ve done that, you’ll have your own version to edit and share. Feel free to delete any sections that aren’t relevant to your business, or that you’re not ready to tackle at this time.

Save time on social media with Hootsuite. From a single dashboard, you can manage all your profiles, schedule posts, measure results, and more.

Get Started

Do it better with Hootsuite, the all-in-one social media toolkit. Stay on top of things, grow, and beat the competition.

Free 30-Day Trial (risk-free!)

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Social Media Live Streaming: How to Go Live on Every Network

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From Saturday Night Live and the Super Bowl to celebrity slaps at the Oscars, there’s no denying the thrill of watching events unfold in real time. You just never know what could happen. That’s why social media live streaming is so appealing to viewers and why content creators should be getting in on the action.

Since YouTube’s very first live event in 2008, internet users have grown from lukewarm to fully obsessed with social media streaming. These days, nearly a third of all internet users report watching at least one video live stream each week.

And can you blame them? Live streaming is authentic, engaging, and—we won’t deny it—a little bit thrilling.

Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.

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Social media live streaming refers to real-time videos shared on social media platforms (as opposed to videos filmed in advance and then posted to social media). It is sometimes referred to as “going live” and is most often used by creators and influencers, who can tap into features like live chats, polls, and question prompts to invite viewers to participate in real-time conversations with them.

Because most platforms also allow users to give streamers gifts that can be redeemed for cash, creators can also earn a fair amount of money with social media live streaming.

Screen view of content creators making a Facebook Live stream with guest request list.

Source: Facebook

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At some point, you’re going to get that burning urge to go live on social media.

But the smorgasbord of social media live streaming platforms can be downright overwhelming. Instagram or TikTok? Facebook or YouTube? Is Twitch just for gamers? (Side note: no, it’s not.)

The answer, though, is simple: you should be streaming wherever your audience (or future audience) is hanging out.

Here’s some helpful demographic information on each of the major social media networks to help you address your target audience and figure out where to go live.

Then, read on for details on how to master live streaming on each one.

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How to go live on Facebook

Depending on your user profile and your device, there are a few different ways to go live on Facebook.

If you’re creating a mobile Live video for a business page:

  1. Tap Create a post.
  2. Tap Live Video.
  3. (Optional) Write a short description of your video.
  4. Hit the blue Start Live Video button to begin your stream.

If you’re creating a mobile live video for a personal profile:

  1. Tap the What’s on your mind? field at the top of your newsfeed and then tap Live Video.
  2. (Optional) Adjust your audience in the To: field at the top, and add a description. This dropdown also gives you the option to share your live video to your story.
  3. Hit the blue Start Live Video button to begin your stream.

If you’re creating a Facebook Live video on your computer:

  1. In the create post box in your newsfeed, tap Live Video.
  2. Select Go Live. If you want to schedule a live event to start later, select Create Live Video Event.
  3. If you want to broadcast using your webcam, select Webcam. If you want to use a third-party streaming software, select Streaming software and paste the stream key into your software.
  4. Select where your video will appear, who can view it, and add a title and description if you’d like.
  5. Click the blue go live button.

Once you’re live, you’ll be able to see the names and number of live viewers and a stream of real-time comments.

When the show is over, the post saves to your profile or page (unless you’ve shared it to your story only).

Facebook live stream

Source: Facebook

See also  130+ TikTok Bio Ideas You Can Steal Right Now

Learn more about how to live stream from Facebook here.

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How to go live on Instagram

On Instagram Live (available on the mobile app only for now), you can collaborate with guests, ask followers questions, or use filters. When your session’s over, you’ll be prompted to share your stream to your Story if you’d like.

Here’s how to go live on Instagram:

  1. Tap the camera in the top left corner of your phone.
  2. Swipe right to access the Instagram Live screen.
  3. Tap the Go live button to begin streaming.

Instagram livestream

Source: Instagram

Find more tips for how to use Instagram Live here.

How to go live on Instagram and Facebook at the same time

While there’s no official way to live stream the exact same content on Facebook and Instagram simultaneously, there are some third-party that can help.

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StreamYard, OneStream are a few of the multi-stream platforms that can be customized (unofficially) to broadcast to multiple platforms at the same time.

Though be warned that Instagram does not officially support streaming outside of its own app.

If you want to keep the solution lowtech (and legal), you could also use two devices to record simultaneously: one for streaming to Instagram, and second to stream to Facebook from another angle.

Keep in mind that double the broadcasts also means double the comment streams to keep track of. You may want to enlist an engagement specialist to help you.

Ugh, we get it, you’re popular!

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How to go live on LinkedIn

As of September 2022, LinkedIn Live is only available to users who meet certain criteria based on follower count, geographical location, and adherence to LinkedIn’s Professional Community Policies.

To check if you are eligible, tap Event from your home page. If you see LinkedIn Live in the event format dropdown, you are allowed to go live on the platform.

LinkedIn live group of people

Source: LinkedIn

Unfortunately, LinkedIn doesn’t have the same native live streaming capabilities as other social media platforms. Instead, you’ll need to use a third-party tool to broadcast live to LinkedIn.

  1. Grab two devices before you start streaming. One will be for the video, one for monitoring comments as they come in.
  2. Register for a broadcasting tool from a third party like StreamYard, Socialive, or Switcher Studio. Authenticate your LinkedIn account.
  3. Click the Broadcast button on your third-party tool and film.
  4. Use the second device to watch for comments (or get a friend to play moderator for you). Respond on camera as they come in.

Note: When your broadcast is over, it will live on your LinkedIn feed to attract even more engagement on the rewatch.

Get the complete guide to going live on LinkedIn here.

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How to go live on Twitter

A video is the perfect way to stand out from the crowd in the non-stop stream of tweets. When you’re all done, you can share from the beginning to tweet the video in full.

How to go live on Twitter:

  1. Tap the camera icon in the composer. Note: If you don’t see the camera, make sure Twitter has access to your photos on your phone’s privacy settings.
  2. Tap Live. (If you just want audio and not video, tap the mic at the top right to turn off the camera).
  3. (Optional) Add a description and location, or invite guests to join in.
  4. Tap Go live.

Twitter live

Source: Twitter

Here’s the full breakdown for how to go live on Twitter.

How to go live on YouTube

YouTube was the first major social network to offer live streaming. Today, it is the most popular place to consume live content.

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A webcam or smartphone (if you have at least 50 subscribers) will get you rolling right away. More advanced streamers can use encoders to broadcast from external devices, or screen share that awesome Mario 2 speedrun.

See also  I Tried Instagram Automation (So You Don’t Have To): An Experiment

Any stream under 12 hours will be automatically posted to your Youtube channel for future generations to enjoy.

How to go live on YouTube with a webcam on desktop:

  1. Tap the video camera icon in the upper right corner.
  2. Select Go live.
  3. Select Webcam.
  4. Add a title and description, and adjust privacy settings.
  5. Click Save.
  6. Click Go live.

Note: you will have to verify your phone number with YouTube before you can go live from your desktop.

How to go live on YouTube on mobile:

  1. Tap the plus sign at the bottom of the home page.
  2. Select Go live.
  3. Add a title, select your location (optional), and adjust privacy settings.
  4. Click Next.
  5. Take a thumbnail photo.
  6. Click Go live.

Note: Only users who meet certain requirements can go live via mobile on YouTube. You’ll need at least 50 subscribers, have no live streaming restrictions, and be a verified channel.

How to go live on YouTube from an encoder:

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  1. Set up your channel for live streaming here.
  2. Download an encoder.
  3. Select Go live. You’ll be able to set things up in the Live control room here.
  4. Select Stream.
  5. Add a title and description, and adjust privacy settings.
  6. Start your encoder, and check the live dashboard for the preview to begin.
  7. Click Go live.

abc news live headlines and events

Source: YouTube

Find more detailed instructions on how to live stream on Youtube here.

How to go live on TikTok

As of 2022, TikTok’s live feature is only available to users who have at least 1,000 followers and are at least 16 years of age.

Haven’t reached the threshold yet? Here’s a potential trick for how to go live on TikTok without 1,000 followers.

If you’ve got access to TikTok Live, here’s how to use it:

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  1. Tap the plus sign on the bottom of the home screen.
  2. Swipe to the LIVE option in the bottom navigation.
  3. Pick an image and write a quick, enticing title.
  4. Press GO LIVE.

TikTok go live

Source: TikTok

How to go live on Twitch

Twitch is unlike other social platforms in that it was built specifically for streaming, which means it’s a must for creators who want to break into live content.

This also means that going live on the platform is relatively straightforward.

If you want to stream videos of yourself or your surroundings, follow the instructions for how to go live IRL. If you want to stream yourself playing a video game, follow the instructions for how to stream games.

How to stream on Twitch in IRL:

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  1. Tap the Create button on the top of the home screen.
  2. Tap the Go live button on the bottom right.
  3. Select either Stream games or Stream IRL, depending on the kind of content you’re streaming.
  4. Write a description for your stream and select your category.
  5. Tap Start Stream.

How to stream games on Twitch:

  1. Tap the Create button on the top of the home screen.
  2. Tap the Go Live button on the bottom right.
  3. Tap Stream games.
  4. Select your game from the list.
  5. Tap edit stream info to add a title, category, tags, language, and stream markers.
  6. Adjust the volume and VOD settings.
  7. Tap the Go live button.

How to stream on Twitch from desktop

  1. Head to your creator dashboard.
  2. Download Twitch Studio.
  3. Configure Twitch Studio and grant access to your device’s microphone and camera.
  4. From the home screen, click Share stream.
  5. Click Edit stream info to add a title, category, tags, and language.
  6. Click Start stream.

Twitch live stream

Source: Twitch

1. Leverage live analytics

As with any other kind of social media post, you’ll want to pay close attention to your analytics after you’ve done a few lives. Make sure you’re posting at the right time to maximize views and engagement. Shameless plug: Hootsuite will tell you the best time to post based on when your followers are the most active.

See also  26 Ideas for a Twitter Bio That Makes a Great First Impression

Make note of views, watch time, average view duration, engagement rate, and reach.

2. Promote your big moment

People might happen to catch your video as you press that “go live” button. Letting your audience know it’s coming up is only going to boost those numbers. When you schedule your social media posts, be sure to include information about upcoming lives.

Start a countdown on your various social platforms to hype up the moment: your Twitter crew might need a nudge to migrate over to Youtube when it’s your time to shine.

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social media livestream promotion

3. Make it timely

Your live video is competing for attention with the millions of other videos already out there. Having a timely “why now” hook will give your video an urgency more evergreen content will lack—like a one-night-only event (a holiday concert!), a seasonal special (an interview with Santa!) or an exclusive scoop (Santa’s dropping an album!).

Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.

Get the free guide right now!

4. Create a dream team

Sharing a live broadcast with another influencer or expert in your field is one way to attract attention.

Whether it’s an interview with someone you admire or a more collaborative production, it’s a great way to leverage your guest’s audience into your own new followers. Sharing is caring, right?

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5. Keep the context clear

The hope is that viewers will be watching from the very beginning, but the reality (or maybe magic?) of live streaming is that your audience will come and go throughout the broadcast.

Make sure it’s clear what they’re tuning into by occasionally reiterating the topic. A watermark, text or logo that clarifies who is on screen and what’s going on can be helpful, too.

6. Engage with your audience in the moment

The whole reason you’re doing your video live is to connect with your viewers, right? So make sure they know they’re a part of the show.

Say hello to commenters, welcome new viewers who are just joining the stream and answer questions on the fly if you can.

7. Have a roadmap

The beauty of a live stream is that anything can happen. But that isn’t to say that you shouldn’t have a goal of what you want to happen.

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Financial expert Josh Brown may have been responding to viewers live on Twitter, but the Q&A format gave the off-the-cuff show some structure.

Jot down your key points or segments before you go live to keep yourself on topic. Think of it as less of a script, more of a road map.

8. Optimize your setup

While on-the-fly filming definitely has its charm, videos that are inaudible or poorly lit can be a struggle to stick with.

Set yourself up for success by doing a sound check before you go live. Seeking out bright, natural light whenever possible, and using a tripod if a shaky arm is too distracting. (Why do they make those phones so heavy?)

Promote your live videos in advance with Hootsuite, an easy-to-use dashboard that lets you schedule posts to all the major social networks from one place. Then, engage with new followers and track your success. Try it for free.

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How to Download YouTube Videos (7 Methods)

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Do you want to download YouTube videos but can’t figure out how?

Maybe you want to watch a tutorial offline, or maybe you just want to have your kid’s favorite clip on your computer for safekeeping.

Or, perhaps you’re a marketer or content creator looking to download and use an existing YouTube video.

Whatever the reason, downloading a video from YouTube is actually pretty easy to do. In this guide, we’ll show you how to download YouTube videos on your mobile device, your Mac, or your PC.

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Bonus: Download the free 30-day plan to grow your YouTube following fast, a daily workbook of challenges that will help you kickstart your Youtube channel growth and track your success. Get real results after one month.

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Can you download YouTube videos?

If you upload the video yourself, you can download the video from YouTube directly to your computer.

If it is not a video you uploaded, then you can’t save it to your computer from YouTube, but you can download it to your YouTube library to watch offline.

There are third-party apps and workarounds to download YouTube videos onto your Mac or PC. And, if you’re a creator looking to download a video, edit it, and re-upload it to get more YouTube views, then these options are for you.

You can easily download videos from the YouTube app with your phone to watch offline. You just need to have YouTube Premium and the app installed.

Can you download YouTube videos for free?

Since you need Premium to download YouTube videos, it’s not exactly free.

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YouTube Premium often has sign-up promotions where they give out free months, so if you canceled your subscription before your free months were up, it would technically be free.

YouTube Premium is $11.99 per month for a single user. Or you can get a Family Plan with six users for $17.99 per month.

You can, however, use third-party apps to get that free YouTube video download – more on this below!

How to download YouTube videos: 7 methods

YouTube is great for finding tutorials, instructional videos, and entertainment. And it’s full of inspiring videos and free content for content creators and marketers.

Some creators will download videos, layer edits or voiceovers overtop, or splice them into their videos, and repost them as original content.

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This works well for things like reviews, using expert quotes as sources, or commentary on gaming streams.

See also  26 Ideas for a Twitter Bio That Makes a Great First Impression

Below, a dietician pulls clips from fitness and lifestyle YouTuber Daisy Keech’s videos. She’s using the clips to bust myths on nutrition and dieting and spread education and awareness.

But there’s one thing you should know before downloading anything from YouTube. Many of the videos are copyrighted, which means they’re illegal to share without paying the creator.

YouTube says, “Creators should only upload videos that they have made or that they’re authorised to use. That means that they should not upload videos that they didn’t make, or use content in their videos that someone else owns the copyright to, such as music tracks, snippets of copyrighted programmes or videos made by other users, without necessary authorisations.”

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Before sharing a video you’ve downloaded, check to make sure it’s legal to do so.

How to download your own YouTube videos

Downloading a video you’ve previously uploaded to YouTube is easy.

Step 1: Open up YouTube and navigate to the menu on the left-hand side of your screen. Tap on Your videos. This will take you to your YouTube Studio.

YouTube premium your videos

Step 2: Navigate to the video you want to download and hover over it. This will bring up a menu bar. Tap the vertical ellipses icon.

channel content vertical ellipses icon

Step 3: Tap download

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YouTube channel content download video

Step 4: Your video will appear in your downloads as an mp4

mp4 downloaded YouTube video

How to download YouTube videos on Mac

You can download YouTube videos to your Mac through your YouTube account. Just a note, you must have had access the internet within 30 days to be able to watch these videos.

Here’s how to save YouTube videos to your library so you can watch them while offline:

Step 1: Click on the video you want to watch

Step 2: Below the video, tap Download or tap More and then Download

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Punk's not dead Hootsuite Analytics download video

Step 3: Downloaded will have a checkmark beside it once complete

downloaded video checkmark icon

Step 4: Navigate to your video library by clicking on the hamburger icon in the top left corner and scrolling down to Downloads

video library hamburger icon downloads

You can watch your video here so long as you’ve had an internet connection in the past 30 days.

watch YouTube video in downloads folder

Alternatively, you can download YouTube videos to your Mac for free with the VLC Media Player. You do not need a Premium account to use the VLC player.

See also  How to Find Old Tweets: 4 Tried-And-True Methods

Again, be careful with copyright laws if you plan to share this video. Following copyright laws are especially important if you’re trying to make money off YouTube.

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Many people love the VLC Media Player as it’s a “free and open source cross-platform multimedia player and framework that plays most multimedia files, and various streaming protocols.” In other words, it’s open to anyone, plays most videos, and can help you download videos from YouTube.

Step 1: Head to YouTube and find the video you would like to download

Step 2: Copy the URL

copy URL of YouTube video

Step 3: Open the VLC player and navigate to File on your top menu bar, then Open Network

VLC player file open network

Step 4. In the window that opens, you should be on the Network tab. Paste the YouTube video’s URL in the text box, and click Open at the bottom.

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open source network copy URL

Step 5: Your video should open automatically once downloaded and appear in your Downloads folder

Now that you’ve got the tools to download YouTube videos, you can work on promoting your YouTube channel.

How to download YouTube videos on iPhone

You can easily download a youtube video to your iPhone to watch offline.

Step 1: Open the YouTube app on your iPhone

Step 2: Find the video you want to download for offline viewing

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Step 3: Tap the Download button and choose your resolution

Step 4: Tap Library in the bottom left corner

Step 5: Tap Downloads, where you’ll find all of your downloaded videos

How to download YouTube videos on Android

Much like the iPhone instructions above, you can also download a YouTube video onto your Android to watch offline.

Step 1: Open the YouTube app on your Android

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Step 2: Find the video you want to download for offline viewing

Step 3: Tap the Download button and choose your resolution

download videochoose download resolution quality from full HD to low

Step 4: Tap Library in the bottom left corner

library bottom left corner

Step 5: Tap Downloads, where you’ll find all of your downloaded videos

your downloads all videos

How to download YouTube videos on PC

You can download a video on YouTube onto your PC for easy viewing in one of two ways. The first will save your videos onto the YouTube Library, where you will only be able to access them if you’ve had access to the internet within 30 days.

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To save YouTube videos to your library so you can watch them while offline:

See also  14 Best Apps For Instagram Collages in 2022

Step 1: Click on the video you want to watch

Step 2: Below the video, tap Download or tap More, and then Download

Step 3: Downloaded will turn blue below the video once complete

Alternatively, you can use the VLC player. With the VLC player, you can download YouTube videos free, straight to your PC! With this method, you don’t need to have a Premium YouTube account.

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Here’s how to download a video from YouTube using the VLC Media Player:

Step 1: Head to YouTube and find the video you want to download

Step 2: Copy the URL

Hootsuite Labs

Step 3: Open VLC Media Player

Step 4: Click Media in the top menu, and then Open Network Stream

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media open network system

Step 5: In the pop-up that appears, select the Network tab and paste the YouTube video’s URL in the text box at the top, and then click Play at the bottom

play

Step 6: Now that the video is playing, select the Tools tab in the top bar, and then select Codec Information.

Tools Codec Information

Step 7: Triple-click on the Location bar at the bottom of the window to highlight the entire text. Right-click and select Copy.

Location window highlight text

Step 8: Go back to your browser and paste the text into the url bar. The video will appear. Then right-click anywhere on the video and select the Save As option to download the file as an MP4 (or your format of choice)!

click save as to download mp4 file

A quick note: if the process above doen’t work for you (usually around Step 6), make sure that VLC is running on the most recent version. You might to do a full re-install of VLC if the issue persists after updating.

With Hootsuite, you can schedule your YouTube videos and easily promote them across multiple social media networks from one dashboard. Try it free today.

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Grow your YouTube channel faster with Hootsuite. Easily moderate comments, schedule video, and publish to Facebook, Instagram, and Twitter.

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Social Media Sentiment Analysis: Tools and Tips for 2022

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How do people feel about your brand — right now? This question may seem basic. But it can be critically important for marketers, as it should inform every aspect of your content and marketing strategies.

Social media sentiment analysis gives brands an opportunity to track online conversations about themselves and their competitors in real time. At the same time, they gain quantifiable insights about how positively or negatively they are viewed.

Social media sentiment analysis makes sure you know how every brand choice affects brand loyalty and customer perception.

It may sound complex. But there are plenty of tools to help you gather and analyze the social data you need to understand exactly where your brand stands.

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Bonus: Get a free social media sentiment report template to easily track audience sentiment over time.

Social media sentiment analysis is the process of collecting and analyzing information on how people talk about your brand on social media. Rather than a simple count of mentions or comments, sentiment analysis considers emotions and opinions.

Social media sentiment analysis is sometimes called “opinion mining.” That’s because it’s all about digging into the words and context of social posts to understand the opinions they reveal.

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Measuring social sentiment is an important part of any social media monitoring plan.

In the section below, we get into some powerful tools you can use to help make social sentiment analysis faster, easier, and more accurate.

But if you’re not yet ready to invest in specialized social media sentiment analysis tools, you can get started with a bit of extra research.

1. Monitor your mentions

The first step of social media sentiment analysis is to find the conversations people are having about your brand online. The challenge is that they won’t always tag you in those conversations.

Fortunately, you can set up Hootsuite streams to monitor social channels for all mentions of your brand, even when you’re not tagged. Here’s how to collect them all in one place.

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In the Hootsuite dashboard, add a stream for each of your social accounts. This will track the mentions where people tag your accounts on social.

Hootsuite Streams mentions

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You might want to organize all of your Mentions streams into a Social Mentions board to make them easier to view at a glance.

On some social media platforms, you can even track the posts where you’re not tagged:

  • For Instagram, you can monitor hashtags related to your products or brand name.
  • For Twitter, you can use hashtags or keywords.

Be sure to create streams for your brand name and your product or service names.

add stream on different social accounts

Again, a board can be a helpful way to organize all of these streams on one screen.

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For more details on getting set up to track your mentions, check out our full post on social listening tools.

2. Analyze the sentiment in your mentions

Next, you’ll look for terms that indicate sentiment within your mentions. Think about the kinds of positive or negative words people might use to talk about your brand. Examples might include:

  • Positive: love, amazing, great, best, perfect
  • Negative: bad, awful, terrible, worst, hate

There will likely be other terms specific to your product, brand, or industry. Make a list of positive and negative words and scan your mentions for posts that include these terms.

For Twitter, you can set Hootsuite up to do some of this work automatically. In the dashboard, create a search stream using your name plus 🙂 to indicate positive sentiment. Then create a search stream using your name plus 🙁 to indicate negative sentiment.

See also  32 Instagram Story Ideas for More Views and Engagement

add Twitter stream with positive sentiment

If you’re tracking sentiment manually, keep in mind that you need to watch out for the context. Is someone being sarcastic when they say they had “the best” customer experience with your brand?

3. Calculate your social sentiment score

You can calculate your social sentiment score in a couple of ways:

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  • Positive mentions as a percentage of total mentions
  • Positive mentions as a percentage of mentions that include sentiment (removing neutral mentions)

Which method you use doesn’t really matter, as long as you are consistent. That’s because the most important thing to watch for is change.

The second method will always result in a higher score.

As we just said, Hootsuite is a powerful tool for collecting the data you need for sentiment analysis. These tools take things a step further by providing that analysis for you.

1. Hootsuite Insights Powered by Brandwatch

Hootsuite Insights powered by Brandwatch allows you to use detailed Boolean search strings to monitor social sentiment automatically. You’ll also get word clouds showing the most common words used to talk about your brand. Plus, charts that benchmark your social sentiment against your competitors.

In addition to positive and negative sentiment, Hootsuite Insights tracks specific emotions, like anger and joy, over time. This allows you to look for sudden changes, or ongoing trends. You can also filter sentiment by location or demographics, so you can see how sentiment varies across your audience. There’s also an AI analysis option to automatically identify the causes of significant changes in sentiment.

Alerts are another handy feature that allow you to be notified if there’s a sudden change in sentiment. Then you can get ahead of any issues before they get out of control.

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2. Metionlytics

Mentionlytics’s pitch is: “Discover everything that is being said about your brand, your competitors or any keyword.”

You can broaden the scope of your search to see what people are saying about your brand all over the internet. There’s a built-in sentiment analysis feature that works in multiple languages.

3. Digimind

Digimind identifies and analyzes all the relevant conversations about your brand and competitors.

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It pulls information from more than 850 million web sources, so you know you’re getting a comprehensive view of sentiment toward your brand.

You can also analyze mentions and apply filters to highly customize your sentiment analysis process.

4. Crowd Analyzer

Crowd Analyzer is an Arabic-language social listening and sentiment analysis tool. This is especially important for brands with an Arabic-speaking target audience. Other social sentiment tools do not generally have the capability to recognize sentiment in Arabic posts.

Crowd Analyzer sentiment analysis tool

Source: Hootsuite App Directory

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5. TalkWalker

TalkWalker gathers information from more than 150 million sources. The tool then uses artificial intelligence to analyze sentiment, tone, emotions and much more.

Our social media sentiment report template provides the structure you need to create an impactful report to share with your team.

To use the template, click the File tab, then click Make a copy. This gives you your own copy of the template you can use every time you need to create a new social sentiment report

Bonus: Get a free social media sentiment report template to easily track audience sentiment over time.

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3 ways to improve your brand sentiment on social media

The benefits of tracking social media sentiment are a little bit circular. For example, tracking social sentiment helps you better understand your audience, which in turn helps you improve social sentiment.

See also  2022 Instagram Marketing: Complete Guide + 18 Strategies

So, if you were paying attention to the benefits section above, these strategies might sound a little familiar…

  1. Know your audience: When you know your audience well, you can craft messaging that connects with them. Basically, it boils down to this: Give your audience more of what they want and less of what they don’t.
  2. Engage: Respond to comments, mentions, and direct messages. Maximize positive interactions while providing a quick resolution to any negative mentions.
  3. Play to your strengths: Use social sentiment to understand what your audience thinks is great about your brand — and what they think is not so hot. While you work on improving the lagging areas, play up your strengths. Provide value while remaining true to your brand identity.

A simple tally of your social mentions only tells you how much people are talking about your brand online. But what are they saying? Social media sentiment analysis helps you answer this question.

After all, a high number of mentions might look great at first glance. But if it’s a storm of negative posts, it might not be so great after all.

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In July, BMW’s social mentions spiked — but the engagement was not positive. Confusion ran rampant about a planned decision to sell subscription services for in-car functions. The Tweet that really set things off got nearly 30,000 retweets and 225,000 likes.

This is wild — BMW is now selling a monthly subscription service for heated seats in your car.

• Monthly fee: $18

• Annual fee: $180

The car will come with all the necessary components, but payment is needed to remove a software block.

Welcome to microtransaction hell.

— Joe Pompliano (@JoePompliano) July 12, 2022

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If the company had just been counting mentions, they could have thought they’d done something very right.

But the sentiment behind this increased activity was primarily negative. BMW was forced to clarify its subscription plans.

Let’s talk heated seats… ⤵️

— BMW USA (@BMWUSA) July 14, 2022

Here’s why your brand needs to track social sentiment.

1. Understand your audience

Marketers do their best work when they understand their audience. That means you need to understand how your audience feels about your brand, your social posts, and your campaigns, not just how much they mention you.

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For example, White Castle used social listening and sentiment analysis to discover that their customers have a positive association with the very specific experience of eating White Castle sliders while watching TV in bed.

With this knowledge in hand, White Castle featured a couple eating sliders in bed in their next campaign.

White Castle couple eating sliders while watching TV in bed

Source: White Castle ad via eMarketer Industry Voices

Ongoing social media sentiment analysis can also alert you quickly when customer preferences and desires change.

2. Improve customer service

Monitoring sentiment provides two major benefits for customer service and support:

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  1. It can alert your teams to any new or emerging issues. You may even learn about issues with a particular product run or product. You can then prepare your team, or even create social content that addresses issues directly.
  2. You can proactively reach out to people who may be having a challenging experience with your brand. A simple response or follow-up can often go a long way to resolve a customer issue before they even contact your team.

In this example, Adobe’s Twitter customer support team was able to resolve an issue and leave the customer happy even though they were not tagged.

Feel free to reach out whenever needed. Thanks. ^RS

— Adobe Care (@AdobeCare) September 26, 2022

3. Tweak brand messaging and product development

By following trends and investigating spikes in positive, negative, or neutral sentiment, you can learn what your audience really wants. This can give you a clearer idea of what kind of messaging you should post on each social network.

You may even gain insights that can impact your overall brand strategy and product development.

For example, Zoom monitored their social sentiment to uncover the biggest negative myths about their product. They then created a series of TikTok videos to bust those myths, improving customer confidence.

@zoom

Just facts. ✅ #zoom #fyp #facts

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♬ original sound – Zoom

They also created a series of “Pro Tips” videos to answer the most commonly asked questions on social, thereby reducing the workload for the customer service team, while highlighting new features. Some of the ideas for new features even came from social listening and analysis.

@zoom

Answer @im_siowei giving the people what they want ✨ @Matt Head #zoom #focusmode #zoommeeting #fyp #december

♬ original sound – Zoom

4. Understand where you stand in your niche

Brands cannot be all things to all people. Social sentiment can help you understand where you stand in your business niche. This, in turn, can help you reach the right audiences with the right messages at the right time.

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For example, the production team at the media company Underknown launched a YouTube channel called “According to Science.” They told stories based on scientific research. But after 60 videos, the channel wasn’t growing.

After analyzing their data, the team realized that videos focused on survival got the most positive response. They tweaked their entire strategy and launched a new channel called “How to Survive.” The channel gained a million YouTube subscribers in only 18 months.

When they discovered their most positive responses came from Americans aged 18 to 34, they further adapted by creating short videos that live on TikTok and regularly get more than a million views.

@howtosurvive.show

Let’s see if this video stays up 😵‍💫 #HowToSurvive #SurvivalSkills #DoNotAttempt #educationalpurposes #Survivalist #FloridaMan #Crocodile

♬ original sound – How to Survive

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Social media sentiment analysis can also help you understand in which areas of your business you really excel, and what you might need to improve.

5. Spot brand crises early

You never want your brand to fall into a crisis. But if it happens, monitoring social sentiment can help you spot the problem early. You can implement your crisis response plan to minimize negative sentiment or avoid it entirely.

In the BMW example above, the car company took 48 hours to reply to the heated seats controversy on Twitter, and another day to get an official statement up on its website. By then, the issue had gained significant media coverage, making it harder for BMW to undo the damage. Had they responded within the day, they might have been able to correct the narrative before it got out of control.

Setting up automatic alerts for spikes in mentions and sentiment is an important early-warning system for brand crisis management.

Track social media sentiment—and manage all your profiles—from a single dashboard with Hootsuite. Schedule posts, respond to comments, measure performance, and more.

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Do it better with Hootsuite, the all-in-one social media toolkit. Stay on top of things, grow, and beat the competition.

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