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Amazon Associates: How to Make Money as an Amazon Affiliate




Wouldn’t it be nice to earn money every time you post about your emotional support water bottle or that must-read book you devoured in an afternoon? Here’s the key: Amazon Associates. Even if you’re just starting out as an influencer, becoming an Amazon affiliate could be a great way to earn as you grow.

Sound complicated? Don’t worry. In this guide, we’ll go over everything you need to know about the well-oiled affiliate marketing program that is Amazon Associates. Discover how to get started, how to post your recommendations, and how to reap the sweet, sweet rewards of your great taste.

Bonus: Download a free, fully customizable influencer media kit template to help you introduce your accounts to brands, land sponsorship deals, and make more money on social media.

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What is Amazon Associates?

Amazon Associates is an affiliate marketing program. It allows creators, influencers, and bloggers to monetize their reach. Participants—called “Amazon affiliates”—can earn a percentage of sales that come in through their recommendations when they post Amazon affiliate marketing links on their website or social channels.

Anyone can sign up for Amazon Associates, regardless of how many followers they have. (Note: this does not apply to the Amazon Influencer program). Of course, the bigger your following, the greater your reach and the more commission you’ll make.

insanely good Amazon home items you need in 2022

Source: Pinterest

Amazon Influencer vs. Amazon affiliate: What’s the difference?

The first thing you need to know: Amazon has a few different affiliate programs that fall under the Amazon Associates umbrella. Start by figuring out which one is best for your style of influencing.

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The standard Amazon affiliate program is best for those who run blogs and websites. It’s also ideal for those who are still growing their follower base on social media. Plan to get most of your referrals through writing articles, blogs, or emails? Choose this option.

If you’ve got a healthy following on TikTok, Instagram, YouTube, or Facebook, then Amazon Influencer may be better for you. Amazon Influencer is an extension of Amazon Associates. It’s designed for social media creators and influencers who already have a following.

Amazon doesn’t specify how many followers a creator needs to become an Influencer. But we’ve heard of creators with less than 200 followers getting accepted and some with many more getting denied. If you’d like to sign up, our best advice is to give it a try! You have nothing to lose.

There is another big difference between Amazon Influencers and regular affiliates. Influencers can build their own dedicated site on Amazon, called an “Amazon Storefront.” This is where influencers can showcase products in shoppable lists, photos, videos, and live streams.

Everything Envy mother-daughter home finds and trendy items Amazon Associates

Source: Amazon

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How does Amazon Associates work?

Imagine if every time you recommended a product to a friend you got paid to do it. That’s what the Amazon Associates program is all about. Like something? Tell your friends and make money. It’s that simple.

Sign up, determine what you want to promote, and then create affiliate links while you browse.

Browse Amazon while logged into your affiliate account and you’ll see a toolbar called “SiteStripe” at the top of each page. The SiteStripe toolbar will generate links and photos for each page so you can easily share them to your website or social channels.

Each link has a built-in code that tells Amazon the referral came from you. Paste it into your post, add it to your Amazon Storefront, or use a link in bio. Amazon will track how many users visited the link and then made a purchase. Once they add the item to their cart, you’ll get credit as long as they make the purchase within 24 hours.

You then get a percentage of that sale mailed to you via a monthly check or Amazon gift cards. Boom. Riches!

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How to become an Amazon affiliate

Ready to get started? Here’s our step-by-step guide on how to sign up for affiliate marketing with Amazon.

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Step 1: Sign up to become an Amazon Associate

Start by heading over to Amazon Associates Central and clicking sign up. You can either use your existing Amazon account or create a new one using the email you associate with your website or social media channels.

Step 2: Add your website or social channels

The Amazon Associates sign-up will take you through a series of prompts. You will be required to add your name, address, and phone number. You’ll then be asked to add your “website and mobile apps.” These are the websites where you will promote your Amazon affiliate links.

create your Amazon Associates account form

Source: Amazon

Here, you’ll want to enter the URL of your website, blog, or social media pages. Don’t have a website domain but plan to promote Amazon products on your social media pages? Be sure to put in the public-facing links that take users to your profile.

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Step 3: Create your Amazon Associates profile

Next, create your Amazon Associates profile. Here, you’ll create an Associates ID. This is the identification code or store ID that Amazon uses to track your link referrals. Choose a short version of your business name or social media handle so you can easily tell which clicks are coming from which channels.

During this step, you’ll also need to tell Amazon a bit about your business or focus. It will ask about your audience, the types of products you plan to promote, and how you drive traffic to your website or social media channels.

Amazon Associates profile including Store ID and websites list

Source: Amazon

Step 4: Add your tax and payment information

The final step of setup is to add your payment and tax information so that Amazon can pay you. Once you begin to earn commissions, Amazon will either pay you via check or with Amazon gift cards. You can specify your preference during this step.

Be sure to fill out the prompt about tax information. You will need to put in a social security number, employer identification number, or another tax identifier.

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Step 5: (Optional) Sign up for Amazon Influencer

Want the option to build an Amazon Storefront? Apply for an Amazon Influencer account. Here’s how to become an Amazon Influencer.

Head to the Amazon Influencer dashboard and tap sign up. We recommend using the account you used to sign up for the Amazon Associates program.

Once you’ve created your account, Amazon will ask you to link your social media accounts. By doing this, you grant Amazon permission to evaluate your content, follower count, and engagement rates. It will in turn use this information to approve or deny you for the program.

Not all creators will be approved for the Amazon Influencer program. Some users receive approval right away, while others are denied or go under review. If you are approved or your application is pending, you can begin building your Amazon Storefront right away.

If you’re not approved for the Influencer program right away, don’t panic! You can still use your Amazon Associates account to earn commissions while you grow your following. Consider setting up a link tree and adding it to your social media bios so your followers can still shop all your recommendations in one place.

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Mallory Hudson Amazon Influencer

Source: Amazon

How much can Amazon affiliates make?

And now for the big question: How much can you really make as an Amazon Associate? Since Amazon pays a percentage of sales, it all depends on your reach, engagement rate, and how often you post affiliate links. We’ve seen some creators rake in over $16,000 a month and others earn $0. It varies widely.

How much you get paid per sale depends on the category or type of product you’re promoting. Each product category or event is associated with a commission percentage or flat fee. Amazon counts non-purchase actions, such as Kindle or Audible sign-ups, as “events.” These usually earn affiliates a flat fee.

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So how much is each category worth? According to Amazon, Associates earn 20%on Amazon Games, 10% on luxury beauty products, and 3% on toys, furniture, and pet products. Other categories have lower payouts. As you can see, how much you earn depends on what you’re promoting.

Amazon will also pay creators a fixed commission or “bounty” when people follow their links and then complete a specified action. For example, creators earn $5 each time one of their referrals registers for an Audible trial and $3 each time one of their referrals registers for a Kindle trial.

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How to make more money as an Amazon affiliate

If you’ve set up an Amazon Associates account and are ready to kickstart your social selling game, you’re going to need a few tools to help bolster your sales. Here are some tips to help you make more cash with the Amazon affiliate marketing program.

Carve out your niche and cater to it

In general, users see your content because something you posted directly applies to them. Look at key social media demographics and make sure you’re recommending products that honor them. Age, gender, income, education level, and other metrics can guide what you recommend.

Zero in on products that apply to your messaging and content. If people come to your page for healthy recipes, don’t spend too much time designing a Storefront packed with trendy apparel and accessories. Pay attention to how many clicks each link receives to evaluate relevancy.

Make demo videos with TikTok and Reels

We’re not saying static content is out, but you definitely want to take advantage of the popularity of Instagram Reels and TikTok right now. The secret sauce of these tools is in an all-knowing algorithm that shows users the most relevant content at the most appropriate time. That means more clicks for you!

So how do you leverage these features to earn more referral cash? Create Instagram Reels or TikTok videos that showcase the specific products you recommend. Demo videos and try-on hauls will get you lots of traffic when you showcase the products you love.

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Inspo alert! For ideas, check out the satisfying kitchen organization videos on TikTok or browse crafting Reels on Instagram. These niches are packed with pros who are great at monetizing their content with Amazon affiliate links!

Reels and TikTok are essentials if you want to expand your reach, but you don’t want to miss out on opportunities to sell to your existing audience, either. Be sure to regularly post affiliate links to your Instagram and Facebook Stories as well as your static grid.

Go deep with product recommendations on YouTube

Instagram and TikTok may be having a moment, but that doesn’t mean that old standbys like YouTube should be put on the back burner. According to our Global State of Digital Report, YouTube is the second most-used social platform in the world, just after Facebook. In fact, users spend nearly 24 hours a month on YouTube!

But it’s not only YouTube’s popularity that should entice you as an Amazon affiliate—it’s the way people use it. Searchers on YouTube often seek more in-depth comparisons, demonstrations, and how-to videos. Less restrictive time limits let creators go deeper and answer more user queries.

Depending on your niche, YouTube may be a bit more competitive than other social channels. It provides more opportunities for bottom-of-the-funnel users who are ready to make a big purchase, so it might earn you more in the long-run.

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Note: Make sure to include your affiliate product links in each YouTube video description.

Top 3 Espresso Machines video with affiliate product links

Source: YouTube

Meet your users where and when they scroll

Knowing your followers well means knowing which socials they frequent and when. Evaluate the kinds of content they want to see when they visit a specific channel.

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For example, if they’re visiting you via your blog or YouTube channel, they’re likely looking for a more in-depth exploration of a certain topic. Consider this an opportunity to go deep with product comparisons or how-to guides. If they’re checking out your Instagram or TikTok, they likely want something short, snappy, and visual.

You’ll get more affiliate link clicks if you post during the time of day your user is the most active. Use Hootsuite to determine the best time of day to post and increase your reach and engagement.

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Go after higher paying categories or events

Not all products are created equal, at least in Amazon’s eyes. If you want to earn more with less effort, target the high-commission categories.

The highest commission categories on Amazon include Amazon Games, luxury goods, physical books, kitchen products, and automotive products (between 4.5 and 20%of sales). Amazon Games will earn you a 20% commission, so consider this your sign to start posting gaming content.

The highest bounty events include sign-ups for Audible and Kindle paid memberships (up to $25 per sign-up). What does this tell us? It may be time to pick up a love for reading and join in on the #booktok fun!

Note: Amazon’s commission rates can change, so check the latest commission income statement before deciding where to focus.

Get easy clicks with Pinterest

Whether they’re into fashion, crafting, or interior design, users head to Pinterest to get inspired. That means the platform is a hotbed for curated product recommendations put together by savvy shoppers like you.

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The great thing about posting your Amazon recommendations on Pinterest is that it doesn’t require you to make video content. Though, of course, doing so may earn you more clicks). Simply design eye-catching static Pins that link out to your website, blog, or social media channels.

Tip: Be sure your Pinterest image size is optimized for the platform. Pinterest recommends using a 2:3 aspect ratio or 1,000 x 1,500 pixels for static Pins.

Pinterest 22 awesome Amazon finds to help make life easier Glitter, Inc.

Source: Pinterest

Write gift guides and listicles on your blog

Bloggers and journalists were the original affiliate pros, and they still reign supreme when it comes to Amazon Associates. Create blog posts with gift guides, product review articles, comparisons, and listicles of your favorite items. This will help you get more visibility on your product links.

And don’t forget to let your audience know! Not only should you direct your followers to your website content via social and email, but you should also learn a bit about optimizing your site so Google displays it when people search for relevant terms. Brush up on your search engine optimization (SEO) skills to make the most of your non-social content.

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No matter how tempting, don’t gatekeep

In general, your followers are looking for the next best thing that’s going to make their life better, easier, or more glamorous. Try not to post the obvious and instead focus on clever, innovative, or lesser-known items. Inspo: this influencer-approved water bottle that is flavored by smell.

We know that hot new beauty products and game-changing gadgets have the potential to go viral and sell out fast. (See: the Dyson Airwrap or anything by Charlotte Tilbury). But, no matter how tempting it may be, don’t gatekeep your favorite products! Share the best of the best and you’ll be rewarded handsomely.

Save time managing your social media presence with Hootsuite. From a single dashboard you can publish and schedule posts, find relevant conversions, engage the audience, measure results, and more. Try it free today.

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How Brands Can Support Indigenous Communities on Social—the Right Way





There is a growing interest among businesses, large and small, to add their voices to the nationwide acknowledgment of the trauma inflicted upon Indigenous children at Canada’s Indian Residential Schools.

This was amplified in 2021 with the location of nearly a thousand unmarked graves at sites of the now-shuttered institutions—and we know thousands more have yet to be discovered.

On National Day for Truth and Reconciliation, it’s important for Indigenous people (and, frankly, for non-Indigenous people) to see businesses and brands honour those who lost their lives through the 165-year program of assimilation.

It’s also important for us as Indigenous people to see them pay tribute to those who survived their years at the notorious schools.

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But deploying the hashtag #TruthAndReconciliation or #EveryChildMatters can be a risky undertaking. There are many ways to make a well-meaning blunder that will prompt eye rolls throughout Indigenous Canada or, worse, to accidentally post something that’s outright offensive.

That’s why I wrote this blog post. I’m a Métis woman and lawyer who has been the CEO of the Native Women’s Association of Canada (NWAC), the largest organization representing Indigenous women in Canada, since 2017.

I, and other Indigenous women who follow social media, brace ourselves as September 30 rolls around, waiting for the inevitable ham-fisted attempt by non-Indigenous actors to be part of the commemoration.

Please don’t misunderstand. We want you to be there with us as we grieve and as we remember and as we honour. We just want you to do so respectfully. So here are some guidelines.

What is the National Day for Truth and Reconciliation? How is it different from Orange Shirt Day? And what should we call it on social media?

The National Day for Truth and Reconciliation was declared by the Canadian government in 2021, after the graves were found at Indian Residential Schools.

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(Please note: “Indian Residential Schools” is the official name for the schools and a construct of the colonial mindset of 19th Century Canada. In any other context, the word Indian is extremely offensive when used to refer to the Indigenous people of Turtle Island.)

National Day for Truth and Reconciliation is a day for honouring the victims and celebrating the survivors of the schools. And it’s a federal statutory holiday, so it applies to all federally regulated workplaces. But it’s been left to provinces and territories to choose whether it is marked within their own jurisdictions.

We note that it took Canada’s federal Liberal government (which came to power in 2015 promising to act on all 94 Calls to Action of the Truth and Reconciliation Commission) nearly seven years to meet the relatively simple Call Number 80. It urged the creation of the holiday “to ensure that public commemoration of the history and legacy of residential schools remains a vital component of the reconciliation process.”

There is no doubt that the discovery of the graves—which the Truth and Reconciliation report said would be found if an effort was made to look for them—bolstered public support for such a day.

September 30 should be thought of as our Remembrance Day, and it should be referred to by its official name: the National Day for Truth and Reconciliation. Any other name fails to communicate the sombreness of the occasion, just as it minimizes Remembrance Day to call it Poppy Day.

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September 30 is also Orange Shirt Day, reminding us of the day in 1973 when six-year-old Phyllis Webstad from the Stswecem’c Xgat’tem First Nation arrived at the St. Joseph Mission Residential School, just outside Williams Lake, B.C.

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She was wearing a vibrant orange shirt her grandmother bought her to match her excitement for her first day of school. But the shirt was immediately taken from her by school authorities and never returned—an event that marked the beginning of the year of atrocities and torment she experienced at the institution.

We wear orange shirts on September 30 as a reminder of the traumas inflicted by residential schools. If you’re specifically referring to Phyllis’ story on social media, then it is appropriate to call it Orange Shirt Day.

But the holiday is the National Day for Truth and Reconciliation, and should be referred to as such.

What terms should you use when you refer to Indigenous people? (Terminology 101)

Speaking of terminology, when is it appropriate to refer to someone as First Nations, Métis, or Inuit, and when is it appropriate to refer to someone as Indigenous?

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First up, here’s what those different terms actually mean:

  • First Nations: The largest Indigenous group in Canada, these are members of the 634 First Nations spread across the country
  • Métis: A distinct group of people who have an ancestral connection to a group of French Canadian traders and Indigenous women who settled in the Red River Valley of Manitoba and the Prairies
  • Inuit: The Indigenous people of the Arctic and sub-Arctic regions
  • Indigenous: The First Peoples of North America whose ancestors were here before the arrival of the Europeans

Next, where to use them: It’s always best to be as specific as you possibly can when describing us on social media.

Here’s a quick reference on the best way to refer to Indigenous individuals:

  1. Reference the person’s specific first nation and its location
  2. Reference the person’s nation and ethno-cultural group
  3. Reference their ethno-cultural group
  4. Refer to them as First Nations, Mètis, or Inuit
  5. Refer to the person as Indigenous

So, if someone is a Cree from the Cree First Nation of Waswanipi, say that. Second best would be to call them a Waswanipi Cree. Third best would be to call them a Cree. Fourth best would be to call them a First Nations member.

And fifth best would be to call them Indigenous, which is a catch-all phrase that includes all First Nations, Métis, and Inuit. But it also includes all Indigenous people around the world. The Māori of New Zealand are Indigenous.

Saying someone is Indigenous is like calling a Chinese person Asian. It’s true. But it misses a lot of detail.

If you don’t know how best to describe someone, ask us. Preferences vary from individual to individual.

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But please, despite the fact that my organization is called the Native Women’s Association of Canada, which is a holdover from a much earlier time (NWAC was formed in 1974), please do not call Indigenous people ‘native.’

What role should brands play on social media on September 30?

At NWAC, our hashtag for the National Day for Truth and Reconciliation is #RememberHonourAct. We think those are good guidelines for everyone—individuals and businesses alike—on September 30 and, indeed, year-round.

Remember the survivors of the residential schools, honour them, and act to strengthen the relationship between Indigenous and non-Indigenous people.

If yours is a local business, pay tribute to the Indigenous people in your area. Acknowledge their traditional territory. Recognize that your operations are taking place on the land that they have shared with you, and that you and your employees are benefitting from that.

If you are a national brand, turn the spotlight back on the First Nations communities. Highlight the achievements and the contributions that First Nations people have made to Canadian prosperity.

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Yes, September 30 is a sombre day of remembrance. But we don’t want pity. We want acknowledgments of past wrongs and promises that they will not be repeated, but we also want to embrace the promise of a better future in which Indigenous people can enjoy prosperous and happy lives free of historical trauma.

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Are there other notable days for brands to keep in mind for Indigenous people?


There are other sombre days.

Less than a week after the National Day for Truth and Reconciliation, Indigenous women across Canada will gather at Sisters in Spirit Vigils to honour the women, girls, and gender-diverse people who have lost their lives in the ongoing genocide that targets us for violence. This is an annual event created to give support and comfort to the families and friends who have been left to mourn their loved ones.

On February 14, Valentine’s Day, annual Women’s Memorial Marches are held in cities and towns across Canada and the United States. They too are meant to honour Indigenous women and girls who have been murdered or who have gone missing.

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And on May 5, we mark Red Dress Day, a day on which red dresses are hung in windows and in public spaces around Canada, again to honour the missing and murdered Indigenous women and girls.

But there are also joyous occasions.

Although there is not a specific date set aside, summer is the time for gathering. It is powwow season. Fall is the time that we traditionally rejoice in the bounty of the hunt.

On June 21, the Summer Solstice, we celebrate National Indigenous Peoples Day. This is a day for rejoicing in our heritage, our diverse cultures, and the contributions that Indigenous people are making to the complex fabric of Canadian life.

What social media mistakes do brands make on September 30?

The most egregious examples of brand behaviour around the National Day for Truth and Reconciliation are attempts to monetize our pain for financial gain.

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If you own a clothing company, please don’t print a batch of orange shirts and sell them for profit. And don’t promote the sales of your shirts on social media. This happens every year and it is offensive in the extreme.

On the other hand, printing and selling orange shirts and then turning the profits over to Indigenous causes is a wonderful gesture of support.

And it’s not just the small brands that are doing this. Walmart, for instance, promises to donate 100% of the profits from its Every Child Matters t-shirts, which have been designed by an Indigenous artist, to the Orange Shirt Society.

screenshot of a post about Orange Shirt Day from Walmart Canada

Be the brand that does something like that.

In all of your social media posts, be mindful that this is our history. Every Indigenous person in Canada has been touched by the residential school experience, whether or not we or our ancestors attended one of the institutions. Be mindful of the traumas that can be brought to the fore with a thoughtless twist of words.

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And again, Indigenous people are at a place where we don’t need or want pity. We need people to celebrate our accomplishments. We need to feel part of a society that is eager to include us.

What opportunities are there for intersections between Indigenous people and other social movements?

In a simple word: lots.

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If there is a social justice issue being championed—whether that is Pride in the gender-diverse community, or climate justice, or prisoners’ rights, or racial equality—you’ll find Indigenous people at the forefront.

My organization is an example of that. We have whole units of staff working on all of those things.

Reach out to us, or other national Indigenous organizations (we list a few later on), to ask about ways you can get involved, projects you can promote, and causes you can stand behind.

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This is a prime opportunity to collaborate with Indigenous creators who are passionate about the larger social issue at hand.

How can brands work with Indigenous content creators?

Find them and ask them. There are plenty out there. Any search engine will quickly turn up hundreds of names of Indigenous content creators and influencers, and many will be eager to collaborate with you.

Here are some examples of places to look:

What Indigenous organizations can brands support or partner with?

Most of the National Indigenous Organizations are looking for partners. We, at NWAC, have terrific partnerships with brands like Sephora, Hootsuite, and TikTok.


Applications for the TikTok Accelerator for Indigenous Creators are now open! Indigenous creators, apply by September 15 💫

♬ original sound – TikTok Canada

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But there are also smaller groups out there who would be delighted to hear from you.

One example that immediately springs to mind is Project Forest in Alberta which is working in partnership with Indigenous communities to restore sacred lands so that medicinal plants and native species will thrive again in First Nations communities.

There is also a range of organizations that are working tirelessly to improve the lives of the First Nations, Métis, and Inuit.

I would point to the First Nations Child and Family Caring Society of Canada, Susan Aglukark’s Arctic Rose Foundation, The Martin Family Initiative, or the Indian Residential School Survivors Society.

Those are just a few. And of course, there is NWAC—we work tirelessly for the well-being of Indigenous women, girls, Two-Spirit and gender-diverse people.

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What are some examples of brands that are supporting and/or highlighting Indigenous communities the right way?

Many brands are doing things right. I will again mention beauty company Sephora partnered with the NWAC to run a roundtable on Indigenous beauty to find out where they could improve. And they’ve acted on their learnings.

TikTok, likewise, has taken the time to reach out to us to ask for guidance on how to get engaged with Indigenous people and communities. And, over the past few years, we have worked closely with Hootsuite, providing advice and information.

But others are also making great strides.

I would point to the National Hockey League which has been unreservedly vocal in denouncing the racism directed at Indigenous hockey players. The Calgary Flames opened their season with a land acknowledgement.

Ahead of National Day for Truth and Reconciliation, the #Flames wore orange jerseys for the morning skate and the day will be recognized prior to puck drop tonight 🧡

— Calgary Flames (@NHLFlames) September 29, 2021

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This would not have happened 10, or maybe even five, years ago. But society is changing, corporate behaviour is changing, the world is changing. And social media has had, and will have, much to do with that.

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How To Win at TikTok (According to TikTok)





That’s how Khartoon Weiss, TikTok’s Global Head of Agency & Accounts, described the world’s most downloaded app at The Gathering, an annual business and marketing summit held in Banff, Canada.

What’s the distinction?

People don’t “check” Tiktok. They watch it. And, Weiss says, “that small pivot in behavior is everything.”

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Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 million followers with only 3 studio lights and iMovie.

So what does it mean for marketers?

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In this post, we’ll share key takeaways from Weiss’s on-stage presentation. But that’s not all!

Weiss shared more detailed insights at one of The Gathering’s intimate “inner sanctums”. And we’ve got the scoop for you below.

Embrace the shift from Me to We

TikTok is not a platform for YOLO, FOMO, and selfies. Instead, it’s familial and inclusive.

You see into everyone else’s living room. And they see into yours.

It’s a collaborative space that rewards optimism. “Microcommunities” crystalize around hashtags like #crafttok, #planttok, and #DIYtok.

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The experts within these communities share “complex information boiled down so usefully”. This in turn creates even more experts and more knowledge to share.


#learnontiktok #diytiktok #diytok #painterstape #oddlysatisfying #painting

♬ Feel It Still – Portugal. The Man

As a brand, this means you need to focus on providing entertainment or edutainment.

Find your place in these existing communities and contribute value that’s uniquely yours. Turn your assets into multiple TikToks and learn as you go what works for your brand.

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And leave the comments on your content open – the community will tell you what they think. Use their insights to guide your ongoing TikTok strategy.

Be real, not retouched

You know who’s not big on TIkTok? The Kardashians. “We keep it real on TikTok,” Weiss said. “They are not accepted at the scale of a Jessia.”

So who’s Jessia? A Vancouver-based singer who went from this:


TikTok is too beautiful 😂 #Welcome2021 #RareAesthetic #belly #🍑 #pretty #fun #fyp #neverseentwoprettybestfriends #wtf #bop #trash #newyear #new

♬ original sound – JESSIA

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To this:


Tour with @OneRepublic was a dream 💙 #nexttime #onerepublic #tour #pov #tour #tourlife #fyp

♬ Next Time by Jessia – JESSIA

After her song caught fire as a body positivity anthem that spawned countless TikTok duets.

On TikTok, it’s all about “the language of the next generation and the new digital media behaviors.”

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“It’s challenging if you want it to be great, but the community doesn’t have a problem with accepting whatever it is you want to put out there,” Weiss said.

And that community acceptance is critical. TikTok’s algorithm focuses on a content graph, not a social graph. That means what you see in your feed is what the community brings to the surface, rather than who you follow.

On this front, #smallbusinesstiktok is leading the way. How? You guessed it: by telling real behind-the-scenes and product-creation stories.

“Small businesses have taken their creativity and turned it into content and now it’s automatically commerce,” Weiss said.


Guess what scent they will be? 😋 #smallbusiness #ZFlipClackdown #halloween #spooktember #spookyseason #slimemonster #cute #newproductalert #cutesoaps #foryou #froliccreations

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♬ original sound – Meg ✌

Real, genuine stories create that visibility in the content graph. And the best people to tell those genuine stories about your brand may not (yet) work for or with you.

Understand the power of creators

“We’ve redefined what celebrity means,” Weiss said. “And we’re the driving force behind the migration from the attention economy to the creator economy.”

A key example? Just like Jessia, 7 of the 10 nominees for Best New Artist at the 2022 Grammys gained at least some of their momentum from TikTok.

Creators fuel discovery. And discovery creates demand.

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“We consume things, and we convert on product, because it embodies the communities and the people we want to emulate,” Weiss said.

For marketers, this means empowering and learning from creators who understand the platform.


#ad made a new level on @candycrushsaga 🍬

♬ original sound – Andrea Love

Unlearn everything you’ve learned,” Weiss said in her inner sanctum. “It’s not how the next generation speaks. You’ve always had agencies consult you – why wouldn’t you let creators? Creators will help you unpack your brand and think about ways to connect with your audience.”

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View discovery as lower funnel (aka #tiktokmademebuyit)

“When every touchpoint becomes an opportunity to buy, every strategy becomes a commerce strategy,” Weiss said. “It’s a brave new world where media and entertainment have found their way to content, creator, and commerce.”

Rather than social commerce, TikTok likes to think of this as “community commerce.”

“Thousands of creators are jumping in, and they are delivering product efficacy and product advocacy,” Weiss said.

Witness the case of 54-year-old Trinidad Sandoval:

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She created a nearly 3-minute TikTok showing her go-to eye cream in action. Trinidad thought only her 70 followers would see it. Nope.

She went viral and led the 10-year-old product to sell out virtually everywhere within a week.


♬ original sound – user3761092853451

This wasn’t a paid partnership – it was brand loyalty and advocacy in action.

This all adds up to one important lesson for brands: TikTok is not like other platforms, and it’s impossible to fake your way to success.

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Above all: Be real and put the community first. Create a great product. Build that loyalty. And the community will fuel the discovery of your brand.

Want to learn more about how to get the most from TikTok? Check out the resources below!

Grow your TikTok presence alongside your other social channels using Hootsuite. From a single dashboard, you can schedule and publish posts for the best times, engage your audience, and measure performance. Try it free today.

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Meta for Business: How To Get the Best Results From Each Platform





During the second quarter of 2022, 3.65 billion people were using at least one Meta product each month. That’s nearly half of the world’s population. Arguably, no other brand has a larger reach, which makes using Meta for business an absolute must.

Part of the reason why Meta changed its name from Facebook was to better represent the multiple products under its umbrella. Meta has several core products including Facebook, Instagram, Messenger, and WhatsApp.

While there’s a large audience, not every platform will have the same impact on your business. Each social network or app requires different marketing tools and strategies to get noticed by customers. Let’s dive into how to get the best results for each!

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Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Also use it to track results and present the plan to your boss, teammates, and clients.

Meta for Business

The various Meta platforms have an incredibly large and diverse audience for businesses to reach. Just take a look at the number of people on each platform:

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  • Facebook: 2.9 billion
  • Messenger: 988 million
  • Instagram: 1.4 billion
  • WhatsApp: 2 billion

Let’s review each app in the Meta business suite, who uses it, and what you need to succeed on it.

Facebook for business

Creating a Facebook business page is the first step to connecting with an audience on Facebook.

A business page lets you post updates, share contact information, and promote events or products.

While Facebook marketing is completely free, you could also opt to create and post Facebook ads.

Facebook user statistics

With almost 3 billion users, your target audience is probably using it. Here’s a brief overview of the Facebook audience:

  • Females aged 35-54 and males aged 25-44 are most likely to say Facebook is their favorite social media platform
  • The average time spent on Facebook is 19.6 hours per month for Android users

Facebook business tools

No matter what your business is, Facebook has a business tool to help you grow online. Let’s explore some of the features available on a Facebook business page that you may want to use:

  • Appointments: Have your customers book an appointment directly on Facebook.
  • Events: If you’re playing a concert or launching a new product, the Events tool can promote interest in your audience and remind them of the event.
  • Jobs: Hiring talented employees is tough. But you can reach more potential candidates by posting jobs on Facebook.
  • Shops: Product-based businesses will benefit from enabling the Shops tool. It lets you share your inventory, and customers can buy directly on Facebook.
  • Facebook Groups: Groups can be private or public communities for audiences with shared interests. It’s a more intimate way of connecting with your followers.

Still stuck on how to promote your business on Facebook? Check out our VERY complete guide on Facebook marketing.

Facebook examples

Let’s take a look at real-life examples of how businesses used Facebook to meet their business goals.

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Pink Tag used Facebook Shops and Live Shopping to make over $40,000 in sales in a nearly 5-month period. By displaying products and making them available to purchase all within Facebook, it made it easy to boost their sales.

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Interested in doing the same? Check out our guide on setting up a Facebook shop.

Pink Tag Boutique women's fashion

Tonal created a Facebook group to motivate customers to use its strength training system. It hosted events and community chats to encourage interaction.

This led to 95% of the most active Facebook group members saying they would be very disappointed if they could no longer use Tonal.

Is a Facebook Group the right strategy for you? Read on to learn how Facebook Groups can grow your business.

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Official Tonal Community Facebook group

Instagram for business

Instagram started as a platform to share photos and has grown to incorporate features like Stories, Reels, and Shopping. This makes it a great platform to create an influencer marketing strategy.

Instagram user statistics

With over 1.4 billion users Instagram is the fourth most popular social media platform. Let’s explore the Instagram audience:

  • Females aged 16-34 and males aged 16-24 are most likely to say Instagram is their favorite social media platform
  • The average time spent on Instagram is 11.2 hours per month for Android users

Instagram business tools

Here are some tools you can consider incorporating into your Instagram strategy:

  • Action Buttons: A call-to-action is an important part of any strategy. Action buttons on your profile make it easier to book an appointment, make a restaurant reservation, or order food delivery.
  • Collab Posts: Instagram features Collab posts on both the brand’s and creator’s Instagram feed. Collab posts can easily boost the effectiveness of influencer and brand partnerships.
  • Shopping: With Instagram Checkout, followers can find a product and purchase it without ever leaving the app.
  • Story Highlights: You can choose your most important Stories and save them in a highlights section. New followers can see more content, and current followers can reference it to follow products, menus, or services.

Instagram examples

Besides static ads in an Instagram feed, consider branching out into video and Stories. Chobani used video ads in Instagram Stories to successfully boost awareness of a product launch.

Need help creating effective Instagram Story ads? We got you covered.


e.l.f. Cosmetics is using Story Highlights and a pinning feature to promote specific products.

By putting its in-demand products at the top of its feed and profile, followers are going to have a hard time missing what it is selling.

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Don’t forget to read our post on some of the best tips and tricks on using Instagram Stories.

e.l.f. Cosmetics story highlights and pinning feature on Instagram

Messenger for business

Meta Messenger lets you send texts, photos, videos, and audio. It also includes features such as live group video calls and payments.

It allows you to connect with followers and provide the information they need.

Messenger user statistics

Messenger is a key component of an overall Facebook marketing strategy. A live chat function can answer questions and secure sales.

To capitalize on this, learning about the demographics of people who use Messenger will help your messaging:

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  • The average time spent on Messenger is 3 hours per month for Android users
  • The largest advertising demographic (19%) are males between the ages of 25-34 years
  • 82% of US adults say Messenger is their most regularly used messaging app
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Messenger business tools

Messenger is more than exchanging texts with your audience. It can support the entire customer journey from discovery to purchase.

Here are a few of the Messenger business tools you can implement to create a strong marketing campaign:

  • Chatbots: Automate FAQs with chatbots. It provides a 24/7 resource for your followers and can answer questions, provide recommendations, or complete a sales process. If you need the human touch though, a chatbot can connect a person to your live customer support team.
  • Connect with Instagram: Messenger also connects to your Instagram account. When someone sends a direct message to your Instagram profile, Messenger will be there to help them.
  • Customer Feedback: Surveys help you learn about your customers. Messenger has a Customer Feedback tool to make it easy to ask your audience if they are happy with your service.
  • Showcase Products: You can turn your Messenger into a mini-catalog to help your customers find products and purchase them.
  • Accept Payments: Speaking of purchases, you can accept payments by integrating Webview. It will also send a receipt and post-purchase messages.

Messenger examples

BetterHelp uses chatbots to help followers learn how it works, answer questions, and get in touch with customer support if needed.

Not having any response to Messenger is poor etiquette. Learn 9 other tips to interact with your customers on Messenger.

BetterHelp Therapy

Dii Supplements used its ad campaigns to encourage people to send a message on Instagram (which is connected to Messenger). With a specialist on the other side, people were able to learn about the company’s products. Below is an example from one of their clients, Lucky Shrub.

example of a Messenger add from Dii using Meta for Business

WhatsApp for Business

WhatsApp Business helps you stay connected by automating, organizing, and quickly responding to messages.

It is a great place to connect with your customers, provide excellent customer support, and share updates.

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WhatsApp user statistics

WhatsApp is one of the most popular apps on the planet with over 2 billion users. Here is a quick breakdown of who is using WhatsApp:

  • 15.7% of Internet users aged 16 to 64 say WhatsApp is their favorite social media platform
  • Females aged 55-64 and males aged 45-64 are most likely to say WhatsApp is their favorite social media platform
  • The average time spent on Whatsapp is 18.6 hours per month for Android users

WhatsApp business tools

WhatsApp can function similarly to Messenger. Here are a few business tools it includes:

  • Catalog: Create an online storefront with WhatsApp. This tool lets you add your products and services to your profile and allows followers to browse the catalog.
  • Status: Similar to Instagram and Facebook Stories, WhatsApp Status disappears after 24 hours. You can post text, videos, images, or GIFs to stay connected with your audience.
  • Profile: WhatsApp lets business accounts create profiles. It contains a description, address, business hours, website, and social media links. This makes it easier to identify your business on WhatsApp.
  • Automated messages: You can set up messages on WhatsApp to send greetings, away messages, and quick replies. If you’re looking for a fully developed chatbot feature, you’ll need a third-party vendor.
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WhatsApp examples

It’s important to meet customers with the apps they already use. If your audience prefers WhatsApp over Messenger, then create an exceptional WhatsApp experience.

Omay Foods connected its WhatsApp business account to its website, Facebook page, and Instagram profile. This led to a 5x increase in customer inquiries.

Omay Foods

Take a look at our guide to learn more about how to use WhatsApp for Business. You may also want to read our tips on using WhatsApp for customer service.

Facebook Metaverse for business

While the Metaverse is still a work in progress, it’s expected to combine the real world with augmented reality (AR) and virtual reality (VR).

Metaverse user statistics

To get an idea of who might use the Metaverse, let’s take a look at the demographics of current virtual universes like Roblox. Here is a look at who uses online gaming currently:

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Metaverse business tools

Creators and businesses will become a huge part of making the Metaverse. Until then, there are ways to currently get involved with AR or digital products. Here are a few business tools to think about:

  • Filters: Augmented reality filters are responsible for turning your face into a dog or trying out new make-up looks.
  • Digital Items: Selling digital merchandise on Fortnite led to $1.8 billion in sales. NFTs are also a popular digital item making the market worth $22 billion.
  • Advertising: AR is available on Facebook advertising. It’s an interactive way for consumers to try out your products or brand.

Metaverse examples

You can already use AR for ads. Take a look at what MADE did. It used ads to encourage people to use AR to see how furniture would look in their homes. The campaign had a 2.5x conversion rate.


Creating your own Instagram AR filter is another way to encourage followers to share your brand. Disney created a filter to celebrate the launch of the TV series, Loki. The filter adds Loki’s Horned Helmet.

Loki person wearing a crown


Manage your business’s presence on Facebook, Instagram, Messenger, and all your other social media channels using Hootsuite. From a single dashboard, you can schedule brand posts, share video, engage your audience, and measure the impact of your efforts. Try it free today.

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