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Instagram Reels Crossposting to Facebook, New Tools for Content Creators Announced: All Details

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Instagram Reels can now be cross posted to Facebook, Meta has announced while also releasing new tools for content creators. The new features include the ability to add an “Add Yours” sticker to Reels, creator studio insights, ‘Stars’ on Facebook Reels, and auto creation of reels on the video and photo sharing platform. The new features and updates appear to be more on the Facebook side. As per Adam Mosseri, Head of Instagram, these tools will help creators increase the number of people their Reels reach and monetise content.

The new features for Instagram and Facebook were announced via a small clip on Facebook. Mosseri briefly discussed three tools for video creators via Twitter. The first feature that was discussed is the ability to cross post Instagram Reels to Facebook. Cross posting content from Instagram is not an entirely new feature — users have been able to post Stories and images on both the platforms in one go. The same ability is now expanded to Reels. Enabling the “Share to Facebook” option on Instagram will post the Reel on both platforms owned by Meta.

???? Reels Updates ????

We’re launching a few new Reels features to make it fun and easy for people to find + share more entertaining content:

– ‘Add Yours’ Sticker

– IG-to-FB Crossposting

– FB Reels Insights

Have a favorite? Let me know ???????? pic.twitter.com/RwjnRu5om2

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— Adam Mosseri (@mosseri) August 16, 2022

The second feature is the ability to add an “Add Yours” sticker on Reels. This sticker is already popular on Stories, prompting users to share content as per the text written in the sticker. With the new ability, people will now be able to share videos in context with the text written on these stickers. Furthemore, the sticker will have a link to your profile giving you a “shoutout” for starting a trend on the platform.

Users who post Reels regularly on Facebook will stand to gain from the third feature. Content creators will gain improved insights including reach, average watch time, total view time, among others to help them understand how their Reels are performing on Facebook. In a related feature, Meta also announced that Facebook Stars is now available for all eligible creators. Viewers can send these stars to content creators on their Facebook Reels and in return Facebook will pay them $0.01 (about Rs. 0.80) for every star they receive. Creators can check their total Star count in Creator Studio under Stars stats.

The fifth new feature is that Facebook has now got more Reels remix options. The feature will let you create your own Reel by recording alongside an existing one. Users can remix public photos by choosing from different layouts including, a green screen, horizontal, or vertical split-screen to create reels.

Lastly, Facebook can now automatically create Reels using the Stories the users have already shared. The feature could help content creators in multiple situations. For example, if a user has shared a lot of Stories from their recent trip to Europe, Facebook will compile a few of those Stories into one Reel for to share without minimal effort, according to Meta.

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US Senate Panel Approves Bill Empowering News Organisations to Negotiate With Facebook, Google for Revenue

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The US Senate Judiciary Committee voted Thursday to approve a bill aimed at allowing news organizations to band together to negotiate with Alphabet’s Google and Meta’s Facebook and win more revenue.

The bill passed the committee by a vote of 15 to 7, according to a congressional aide. It must now go to the Senate for their approval. A similar bill is before the US House of Representatives.

The bill is aimed at giving news and broadcast organisations more clout after years of criticism that big tech companies use their content to attract traffic and ad revenue without fairly compensating the publishers, many of which struggle financially.

The bill, led by Democrat Amy Klobuchar, attracted some Republican support, with Senators John Kennedy and Lindsey Graham sponsoring it. Other Democrats, like Senator Alex Padilla, expressed reservations about it.

The bill hit a speed bump earlier this month when Senator Ted Cruz won backing for a plan to include provisions to address what he considers the platforms stifling conservative voices.

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On Thursday Klobuchar won support for an amendment that specified that prices for use of content was the issue.

“The goal of the bill is to allow local news organisations to get compensation when major titans, monopolies like Facebook and Google, access their content,” she said at a committee session to vote on the bill.

Unlike other bills aimed at reining in big tech, some progressive groups oppose this measure, including Public Knowledge, on the grounds that it favors big broadcasters like News Corp, Sinclair, and Comcast/NBCU.

Also opposing the bill are two technology industry trade groups that Facebook and Google belong to: the Computer & Communications Industry Association and NetChoice.

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© Thomson Reuters 2022

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Buying an affordable 5G smartphone today usually means you will end up paying a “5G tax”. What does that mean for those looking to get access to 5G networks as soon as they launch? Find out on this week’s episode. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.

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WhatsApp Working to Keep Iranians Connected Amid Widespread Internet Shutdown Over Nationwide Protests

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Meta Platforms’ WhatsApp said on Thursday that it was working to keep users in Iran connected after the country restricted access to the app and social media platform Instagram.

WhatsApp “will do anything” within its technical capacity to keep the service accessible and that it was not blocking Iranian phone numbers, the messaging service said in a tweet.

We exist to connect the world privately. We stand with the rights of people to access private messaging. We are not blocking Iranian numbers. We are working to keep our Iranian friends connected and will do anything within our technical capacity to keep our service up and running

— WhatsApp (@WhatsApp) September 22, 2022

Iran on Wednesday restricted access to Instagram and WhatsApp, two of the last remaining social networks in the country, amid protests over the death of a woman in police custody, according to residents and internet watchdog NetBlocks.

Last week’s death of 22-year-old Mahsa Amini, who was arrested by morality police in Tehran for “unsuitable attire”, has unleashed anger over issues including freedom in the Islamic Republic and an economy reeling from sanctions.

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Protesters in Tehran and other Iranian cities torched police stations and vehicles earlier on Thursday as public outrage over the death showed no signs of abating, with reports of security forces coming under attack.

On Thursday, the Associated Press reported that the country had imposed a near-total Internet blackout on Wednesday on the fifth day of protests against the government over Amini’s death, after she was held by the country’s morality police for allegedly violating its strictly-enforced dress code.

Previously, a government official had hinted that security concerns might prompt measures to restrict internet access. As previously mentioned, Instagram and WhatsApp were the last major social media networks operating in Iran.

The country currently blocks Facebook, Telegram, Twitter, YouTube, Instagram, and WhatsApp. However, top Iranian officials have access to public accounts on these platforms, while Iranians are able to access these services using virtual private networks and proxies, according to the report.

© Thomson Reuters 2022

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Buying an affordable 5G smartphone today usually means you will end up paying a “5G tax”. What does that mean for those looking to get access to 5G networks as soon as they launch? Find out on this week’s episode. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.

See also  Microsoft CEO Satya Nadella Shares Company's Metaverse Vision, Shows How It Will Work
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Facebook Whistleblower Frances Haugen Launches ‘Beyond the Screen’ Organisation to Tackle Social Media Harms

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Whistleblower Frances Haugen – a former Facebook engineer who leaked documents suggesting the firm put profits before safety – on Thursday launched an organisation devoted to fighting harm caused by social media.

The new Beyond the Screen nonprofit said that its first project will be to document ways big tech is failing in its “legal and ethical obligations to society” and help come up with ways to solve those problems.

“We can have social media that brings out the best in us, and that’s what Beyond the Screen is working toward,” Haugen said in a statement.

“Beyond the Screen will focus on tangible solutions to help users gain control of our social media experience.”

Haugen last year leaked reams of internal studies showing executives knew of their site’s potential for harm, prompting a renewed US push for regulation.

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Haugen contended the tech titan, which has since rebranded itself as Meta, put profits over safety. Meta has fought back against the accusation.

Haugen’s nonprofit said it will collaborate with groups including Common Sense Media and Project Liberty that share a “commitment to supporting healthier social media.”

Beyond the Screen’s first project “represents a bold, inclusive, and much-needed effort to drive a seismic shift in how social media operates,” Project Liberty founder Frank McCourt said, according to Beyond the Screen’s statement.

“We look forward to working with Frances and her team to launch this new initiative and advance our shared goal of enabling healthier digital communities and stopping harmful business models.”

Since leaving Facebook in 2021, Haugen has advocated in the US and other countries for legislation meant to make social media platforms safer, particularly for young people.

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Buying an affordable 5G smartphone today usually means you will end up paying a “5G tax”. What does that mean for those looking to get access to 5G networks as soon as they launch? Find out on this week’s episode. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.

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