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9 Creative Ways to Improve Your Brand Awareness

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Brand awareness: It’s one of those concepts you know you need to understand, but perhaps you find it somewhat… hard to pin down? You’re not alone.

On the surface, it’s simple. Brand awareness = people being aware of your brand. But how do you measure that? And what’s the exact brand awareness definition that makes sense for your business?

We explain everything you need to know about how to create an effective brand awareness strategy below.

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Also use it to track results and present the plan to your boss, teammates, and clients.

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What is brand awareness?

Brand awareness is a measure of how well people recognize your brand, including how “aware” they are that your brand exists at all. Rather than a simple individual metric, brand awareness is a concept that touches on many different KPIs, from traffic to social share of voice.

We’ll get into the details of how to measure brand awareness later in this post, but for now think of it as one indicator of brand health.

Why does brand awareness matter?

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Strong brand awareness and brand recognition means your brand is top of mind when people think about the category of products or services you sell. They recognize your logo or tagline, making it easier to communicate effectively through social content, especially in images or short-form video.

Brand awareness is a required first step before building brand loyalty. After all, customers can’t love your brand until they know and recognize it.

Think about it as the difference between Coke and store-brand generic cola. No one’s wearing a T-shirt showing their love of generic cola. Sure, people buy it – usually because it’s the cheapest option. But no one is evangelizing for the generic brand.

The most valuable brands are usually the most recognizable. Nike is the most valuable apparel brand. Apple wins the consumer technology category. And, yes, Coca-Cola is tops in food and beverages.

You don’t need to reach the level of these behemoths to benefit from brand awareness, but there’s a lot you can model in the way these companies have built their brands.

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How to increase brand awareness: 9 tactics

1. Build a recognizable brand

Brand building is an important first step for brand awareness. That means you need to have a clear idea of what your brand is and what it represents. What does your brand look like? Sound like? Stand for?

Some key components to a recognizable brand include:

Brand voice

What kind of tone do you use? Are you formal or casual? Cheeky or serious? Playful or businessy?

You don’t need to use exactly the same tone in every format. Your brand voice on social media might be more light-hearted and fun than the voice you use in, say, print ads. Your voice might even shift a little from Facebook to TikTok.

But the way you speak to customers and about your product should ultimately be recognizable across channels. Choose some consistent key words and phrases and follow your style guide.

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Brand aesthetic

Consistency is key to brand building and brand awareness. That’s true for your look as well as your words.

What are your brand colors? Fonts? What is your overall look on visual platforms like Instagram and TikTok?

For example, look at these Instagram posts from Old Navy, Banana Republic, and The Gap. All three brands are owned by the same company, but each targets a different demographic, with a social aesthetic to match.

Brand values

We’ve talked about defining what you look and sound like. But brand values define who you are as a brand. Having a clear set of brand values is the most important component of building a recognizable brand.

Don’t get hung up on your ideas of what values have to be. This isn’t all about doing charity work or making corporate donations (although those can certainly be aspects of how you live your brand values). This is more about defining what you stand for as a brand and how you embody that in your interactions with everyone from customers to employees.

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Make sure your brand values align with those of your target audience. According to the Edelman Trust Barometer, 58% of consumers buy or advocate for brands based on their beliefs and values, while 60% of employees use beliefs and values to choose their employer.

See also  How to Find Old Tweets: 4 Tried-And-True Methods

This is not about lip service. What you do is at least as important as what you say.

trust barometer Edelman survey what a brand says and does

Source: 2022 Edelman Trust Barometer Special Report: the New Cascade of Influence

Logo and tagline

You could argue these are part of your brand voice and aesthetic, but they’re important enough they deserve to be called out on their own. These are the instantly recognizable representations of your brand.

If you read “Just Do It” or see the iconic swoosh, you don’t need anyone to tell you you’re looking at a Nike product or ad. Red Bull gives you what? (Say it with me now: Wings.) Put some thought into these aspects of your brand, as they’ll become the currency of your brand.

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Nike Just Do It

Source: Nike on Facebook

2. Tell a brand story

This correlates to some of the elements we’ve already talked about, but it goes a little further than your brand values and voice. Your brand story is the narrative of your brand and how it got to be that way.

For an entrepreneur, the brand story might be that they spotted a problem in their day job and invented a solution to fix the problem.

@crystalangel__

Scrubs @angelwearclothing #medicalscrubs #nursesoftiktok #cna #rn #nurselife #scrublife #healthcare #scrubhaul #nurse #smallbusinesstiktok #blackownedbusiness #blackgirltiktok #girlboss

♬ karma summer walker – rennyxaudios

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For a larger business, your brand story might be a conglomeration of your mission statement and your history.

Every brand has a story. But the critical component for brand awareness is to tell that story. Use narrative to showcase your brand story through, for example, customer experiences, or by marking key milestones in your growth.

For example, Harley-Davidson produces The Enthusiast magazine, which showcases rider stories as well as riding tips and information about new models and gear. Rider stories also feature on their social channels:

3. Create value beyond your product

A key way to build long-term brand awareness is to create value beyond your product. Think about ways you can inform, educate, or entertain.

Do you or your team have specialized expertise? Don’t keep it to yourselves! Share your knowledge through a blog, podcast, YouTube channel, or newsletter.

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This shouldn’t be about making sales directly. Instead, this is a relationship-building and brand awareness practice that creates more opportunities for audiences to get to know your brand.

For example, Patagonia creates films that align with their brand values and story. Their products appear in the films, but there is no hard sell. The value is in the films themselves. The webpage where the films live says, “We are a collective of storytellers who make films on behalf of our home planet.”

This overlaps a little bit with the last couple of points, but here we’re focused specifically on creating content that’s easy to share. While it’s not always possible to predict what will go viral, you can certainly take steps to make your content more discoverable and shareable.

First, you should follow social media optimization best practices like posting consistently and at the right time.

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But also create content that your followers will want to share. This aligns with the idea of providing value in your content rather than always trying to make a sale. Try adding a call to action that suggests sharing your resources or tagging a friend.

Also make your content easy to share with social sharing buttons on your website and blog, which can help provide social proof.

Not all brand-building happens online. You can establish brand awareness by contributing to your community in concrete ways like sponsoring events, offering corporate donations, or facilitating employees’ participation in charity work.

This can be as big as the sponsorship of a major event, like Vancouver’s annual fireworks competition, known as the Honda Celebration of Light

Or it could be as simple as contributing an item to a silent auction for a local fundraiser.

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6. Offer a freebie

Everyone loves a freebie. Offering something for free is a good way to get skeptical potential customers to try your product. It can also create buzz about your brand online.

Whether it’s a free sample, a free trial or a “freemium” business model, a free taste of what you offer helps get people in the door and spreads awareness of your brand.

What’s the difference between a free trial and freemium?

In a free trial, you offer all or a version of your regular product or service for free for a limited time – usually 7, 14, or 30 days.

With a freemium business model, you offer a basic version of your product for free indefinitely with the option to upgrade to a paid plan for more advanced features.

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For example, Hootsuite offers a limited free plan and a 30-day free trial on the professional plan.

social media management for marketing professionals 30-day free trial

Source: Hootsuite Professional

The point above is all about creating brand awareness by making it easy for people to try your product or service. This point also involves free stuff, but here it’s about using a giveaway to draw attention to your brand on social media.

The “tag-a-friend” entry model of social contests is a particularly good way to get new eyeballs to your social accounts and in turn raise awareness of your brand. If you collaborate with another brand or content creator, you’ll increase your potential new audience size even more.

Instagram may have backed off its recommended content algorithm changes for now, but it nonetheless looks like recommended content is here to stay on Meta platforms. Mark Zuckerberg emphasized this in the latest earnings call:

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“Right now, about 15% of content in a person’s Facebook feed and a little more than that of their Instagram feed is recommended by our AI from people, groups, or accounts that you don’t follow. We expect these numbers to more than double by the end of next year.”

And, of course, recommended content on the FYP is the driving force on TikTok.

Recommended content increases the opportunities for discovery on social platforms, as your content is seen by users who don’t yet follow you. That extra exposure is a good way to increase brand awareness.

But as Instagram learned when it leaned too hard into recommended content, people only like what they like. Basically, having your content show up in users’ feeds is only part of the equation. To generate real brand awareness, you have to create content they actually want to see.

We’ve got full blog posts on how to work with each of the social platforms’ algorithms, if you want to dive into this social media marketing strategy:

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To make sure the content you create is actually valuable to your potential audience, you’ve also got to understand who that audience is. For more details, check out our post on how to find your target market.

9. Run awareness ads

The social networks all know that brand awareness is a key business goal for many brands using their tools, which is why they offer ads that specifically focus on awareness.

Which targeting option is best for achieving brand awareness? The specific label may vary by platform, but it will always be called something like Awareness, Brand Awareness, or Reach.

campaign objective awareness or reach

Source: Meta Ads Manager

Here’s how Meta describes the brand awareness objective for ads on their platforms:

“The brand awareness objective is for advertisers who want to show ads to people who are more likely to recall them.

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The brand awareness objective gives you the estimated ad recall lift (people) metric, which shows how many people we estimate would remember your ad if we asked them within two days.”

LinkedIn puts it a little more simply: “Tell more people about your products, services, or organization by selecting the Brand Awareness objective for your ad campaigns.”

Meanwhile, TikTok calls its branded hashtag challenge ad format the “master of mass awareness” and one of the “biggest and best ad formats for widespread and unmissable awareness.”

In short, brand awareness ads are a straightforward way to ensure your social advertising budget goes toward building awareness for your brand.

How to measure brand awareness

As we said right up at the top, brand awareness is not a single metric. But there are a number of stats you can use to measure it. Here are some of the most important brand awareness metrics and how to track them.

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Note that while each of the social platforms offers its own analytics tools, those give you a siloed picture of your results one account at a time. For an overall view of your brand awareness success, it’s important to look at all the platforms together.

An analytics dashboard like Hootsuite Analytics makes measuring brand awareness metrics much easier by tracking data from all your social accounts in one place with the ability to create custom graphical reports that help you see changes in brand awareness over time.

brand awareness LinkedIn page impressions and reach

Try Hootsuite for free. Cancel anytime. 

Reach

Reach indicates the number of people who see your social content. When more people see your content, more people are likely to start to recognize what differentiates you as a brand. (This is why it’s so important to have a consistent brand voice and aesthetic.

When tracking your reach as a measure of brand awareness, pay special attention to the number of followers and non-followers.

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Non-followers who see your content are potentially being exposed to your brand for the first time, generating new awareness.They’re seeing your content because it was recommended to them, either by one of their social contacts or by a social algorithm.

Impressions

As noted above, reach measures the number of people who saw your content (or, more specifically, the number of accounts that saw your content). By contrast, impressions measures the number of times people saw your content.

If your number of impressions is significantly higher than your reach, people are looking at your content multiple times. This can be a great signal of brand awareness. After all, the more times someone looks at a single piece of content, the more likely they are to remember the brand behind it.

Audience growth rate

Audience growth rate measures how quickly your audience is growing. This provides great signals of brand awareness, as followers are certainly more likely to know about and recognize your brand than are people who don’t yet follow you.

To calculate audience growth rate, take your number of new followers over a certain period and divide it by your total existing followers. Then, multiple by 100 to get your audience growth rate as a percentage.

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Social share of voice

Social share of voice is a good way to measure awareness of your brand compared to your competitors. It indicates how much of the social conversation in your industry is dedicated to your brand.

To calculate social share of voice:

  1. Tally all the mentions of your brand across social networks – both tagged and untagged. (A social listening tool like Hootsuite is extremely helpful here.)
  2. Do the same for your key competitors.
  3. Add both sets of mentions together to get a total number of mentions for your industry.
  4. Divide your mentions by the total.
  5. Multiply by 100 to get a percentage.

Direct traffic

Direct traffic is an indication of how many people land on your website by typing in your website address directly. (As opposed to finding you through a search engine, social channel, and so on.)

If someone knows your URL, they’re pretty clearly aware of your brand.

Using a web analytics tool like Google Analytics, you can see how people find your website online. Look for the direct traffic information to see how many people are typing your URL directly into their browsers.

3 examples of brand awareness campaigns on social media

1. The Balvenie

The Balvenie Whisky brand awareness campaign featured a YouTube web series in partnership with Questlove. The series featured meaningful interviews with celebrity creatives and thinkers, while raising awareness for the brand.

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Quest for Craft: Season 1 | Series Trailer

The marketing campaign brought in 5.1 thousand new YouTube subscribers and raised key brand awareness attributes above the relevant benchmarks.

2. Naked Juice

Naked Juice used Facebook and Instagram video and photo collection format ads with the reach objective for its brand awareness campaign. The ads, which appeared in both feed and Stories, used strong imagery and large text overlay to raise brand awareness with or without sound.

Naked Juice Strip Down to Naked social campaign

Source: Facebook

The campaign saw a 3.7 point lift in brand awareness.

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3. Savage X Fenty

Savage X Fenty used brand awareness ad objectives to reach new audiences on Facebook and Instagram. The awareness ads focused specifically on creating a strong sense of brand, with sales or offers as a secondary focus.

Targeting all women in France, Savage X Fenty created half the ads themselves, and partnered with a group of Instagram influencers to create the rest.

Savage x Fenty 60% off sale

Source: Instagram

These brand awareness ads resulted in a 6.9 point increase in ad recall.

Measure brand awareness and reach your target audience with Hootsuite. Publish your posts and analyze the results in the same, easy-to-use dashboard. Try it free today

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Social Media Live Streaming: How to Go Live on Every Network

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From Saturday Night Live and the Super Bowl to celebrity slaps at the Oscars, there’s no denying the thrill of watching events unfold in real time. You just never know what could happen. That’s why social media live streaming is so appealing to viewers and why content creators should be getting in on the action.

Since YouTube’s very first live event in 2008, internet users have grown from lukewarm to fully obsessed with social media streaming. These days, nearly a third of all internet users report watching at least one video live stream each week.

And can you blame them? Live streaming is authentic, engaging, and—we won’t deny it—a little bit thrilling.

Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.

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Social media live streaming refers to real-time videos shared on social media platforms (as opposed to videos filmed in advance and then posted to social media). It is sometimes referred to as “going live” and is most often used by creators and influencers, who can tap into features like live chats, polls, and question prompts to invite viewers to participate in real-time conversations with them.

Because most platforms also allow users to give streamers gifts that can be redeemed for cash, creators can also earn a fair amount of money with social media live streaming.

Screen view of content creators making a Facebook Live stream with guest request list.

Source: Facebook

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At some point, you’re going to get that burning urge to go live on social media.

But the smorgasbord of social media live streaming platforms can be downright overwhelming. Instagram or TikTok? Facebook or YouTube? Is Twitch just for gamers? (Side note: no, it’s not.)

The answer, though, is simple: you should be streaming wherever your audience (or future audience) is hanging out.

Here’s some helpful demographic information on each of the major social media networks to help you address your target audience and figure out where to go live.

Then, read on for details on how to master live streaming on each one.

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How to go live on Facebook

Depending on your user profile and your device, there are a few different ways to go live on Facebook.

If you’re creating a mobile Live video for a business page:

  1. Tap Create a post.
  2. Tap Live Video.
  3. (Optional) Write a short description of your video.
  4. Hit the blue Start Live Video button to begin your stream.

If you’re creating a mobile live video for a personal profile:

  1. Tap the What’s on your mind? field at the top of your newsfeed and then tap Live Video.
  2. (Optional) Adjust your audience in the To: field at the top, and add a description. This dropdown also gives you the option to share your live video to your story.
  3. Hit the blue Start Live Video button to begin your stream.

If you’re creating a Facebook Live video on your computer:

  1. In the create post box in your newsfeed, tap Live Video.
  2. Select Go Live. If you want to schedule a live event to start later, select Create Live Video Event.
  3. If you want to broadcast using your webcam, select Webcam. If you want to use a third-party streaming software, select Streaming software and paste the stream key into your software.
  4. Select where your video will appear, who can view it, and add a title and description if you’d like.
  5. Click the blue go live button.

Once you’re live, you’ll be able to see the names and number of live viewers and a stream of real-time comments.

When the show is over, the post saves to your profile or page (unless you’ve shared it to your story only).

Facebook live stream

Source: Facebook

See also  8 Tips for Creating Highly Effective Instagram Stories Ads

Learn more about how to live stream from Facebook here.

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How to go live on Instagram

On Instagram Live (available on the mobile app only for now), you can collaborate with guests, ask followers questions, or use filters. When your session’s over, you’ll be prompted to share your stream to your Story if you’d like.

Here’s how to go live on Instagram:

  1. Tap the camera in the top left corner of your phone.
  2. Swipe right to access the Instagram Live screen.
  3. Tap the Go live button to begin streaming.

Instagram livestream

Source: Instagram

Find more tips for how to use Instagram Live here.

How to go live on Instagram and Facebook at the same time

While there’s no official way to live stream the exact same content on Facebook and Instagram simultaneously, there are some third-party that can help.

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StreamYard, OneStream are a few of the multi-stream platforms that can be customized (unofficially) to broadcast to multiple platforms at the same time.

Though be warned that Instagram does not officially support streaming outside of its own app.

If you want to keep the solution lowtech (and legal), you could also use two devices to record simultaneously: one for streaming to Instagram, and second to stream to Facebook from another angle.

Keep in mind that double the broadcasts also means double the comment streams to keep track of. You may want to enlist an engagement specialist to help you.

Ugh, we get it, you’re popular!

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How to go live on LinkedIn

As of September 2022, LinkedIn Live is only available to users who meet certain criteria based on follower count, geographical location, and adherence to LinkedIn’s Professional Community Policies.

To check if you are eligible, tap Event from your home page. If you see LinkedIn Live in the event format dropdown, you are allowed to go live on the platform.

LinkedIn live group of people

Source: LinkedIn

Unfortunately, LinkedIn doesn’t have the same native live streaming capabilities as other social media platforms. Instead, you’ll need to use a third-party tool to broadcast live to LinkedIn.

  1. Grab two devices before you start streaming. One will be for the video, one for monitoring comments as they come in.
  2. Register for a broadcasting tool from a third party like StreamYard, Socialive, or Switcher Studio. Authenticate your LinkedIn account.
  3. Click the Broadcast button on your third-party tool and film.
  4. Use the second device to watch for comments (or get a friend to play moderator for you). Respond on camera as they come in.

Note: When your broadcast is over, it will live on your LinkedIn feed to attract even more engagement on the rewatch.

Get the complete guide to going live on LinkedIn here.

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How to go live on Twitter

A video is the perfect way to stand out from the crowd in the non-stop stream of tweets. When you’re all done, you can share from the beginning to tweet the video in full.

How to go live on Twitter:

  1. Tap the camera icon in the composer. Note: If you don’t see the camera, make sure Twitter has access to your photos on your phone’s privacy settings.
  2. Tap Live. (If you just want audio and not video, tap the mic at the top right to turn off the camera).
  3. (Optional) Add a description and location, or invite guests to join in.
  4. Tap Go live.

Twitter live

Source: Twitter

Here’s the full breakdown for how to go live on Twitter.

How to go live on YouTube

YouTube was the first major social network to offer live streaming. Today, it is the most popular place to consume live content.

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A webcam or smartphone (if you have at least 50 subscribers) will get you rolling right away. More advanced streamers can use encoders to broadcast from external devices, or screen share that awesome Mario 2 speedrun.

See also  Meta for Business: How To Get the Best Results From Each Platform

Any stream under 12 hours will be automatically posted to your Youtube channel for future generations to enjoy.

How to go live on YouTube with a webcam on desktop:

  1. Tap the video camera icon in the upper right corner.
  2. Select Go live.
  3. Select Webcam.
  4. Add a title and description, and adjust privacy settings.
  5. Click Save.
  6. Click Go live.

Note: you will have to verify your phone number with YouTube before you can go live from your desktop.

How to go live on YouTube on mobile:

  1. Tap the plus sign at the bottom of the home page.
  2. Select Go live.
  3. Add a title, select your location (optional), and adjust privacy settings.
  4. Click Next.
  5. Take a thumbnail photo.
  6. Click Go live.

Note: Only users who meet certain requirements can go live via mobile on YouTube. You’ll need at least 50 subscribers, have no live streaming restrictions, and be a verified channel.

How to go live on YouTube from an encoder:

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  1. Set up your channel for live streaming here.
  2. Download an encoder.
  3. Select Go live. You’ll be able to set things up in the Live control room here.
  4. Select Stream.
  5. Add a title and description, and adjust privacy settings.
  6. Start your encoder, and check the live dashboard for the preview to begin.
  7. Click Go live.

abc news live headlines and events

Source: YouTube

Find more detailed instructions on how to live stream on Youtube here.

How to go live on TikTok

As of 2022, TikTok’s live feature is only available to users who have at least 1,000 followers and are at least 16 years of age.

Haven’t reached the threshold yet? Here’s a potential trick for how to go live on TikTok without 1,000 followers.

If you’ve got access to TikTok Live, here’s how to use it:

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  1. Tap the plus sign on the bottom of the home screen.
  2. Swipe to the LIVE option in the bottom navigation.
  3. Pick an image and write a quick, enticing title.
  4. Press GO LIVE.

TikTok go live

Source: TikTok

How to go live on Twitch

Twitch is unlike other social platforms in that it was built specifically for streaming, which means it’s a must for creators who want to break into live content.

This also means that going live on the platform is relatively straightforward.

If you want to stream videos of yourself or your surroundings, follow the instructions for how to go live IRL. If you want to stream yourself playing a video game, follow the instructions for how to stream games.

How to stream on Twitch in IRL:

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  1. Tap the Create button on the top of the home screen.
  2. Tap the Go live button on the bottom right.
  3. Select either Stream games or Stream IRL, depending on the kind of content you’re streaming.
  4. Write a description for your stream and select your category.
  5. Tap Start Stream.

How to stream games on Twitch:

  1. Tap the Create button on the top of the home screen.
  2. Tap the Go Live button on the bottom right.
  3. Tap Stream games.
  4. Select your game from the list.
  5. Tap edit stream info to add a title, category, tags, language, and stream markers.
  6. Adjust the volume and VOD settings.
  7. Tap the Go live button.

How to stream on Twitch from desktop

  1. Head to your creator dashboard.
  2. Download Twitch Studio.
  3. Configure Twitch Studio and grant access to your device’s microphone and camera.
  4. From the home screen, click Share stream.
  5. Click Edit stream info to add a title, category, tags, and language.
  6. Click Start stream.

Twitch live stream

Source: Twitch

1. Leverage live analytics

As with any other kind of social media post, you’ll want to pay close attention to your analytics after you’ve done a few lives. Make sure you’re posting at the right time to maximize views and engagement. Shameless plug: Hootsuite will tell you the best time to post based on when your followers are the most active.

See also  Twitter Ads for Beginners: The 2022 Guide

Make note of views, watch time, average view duration, engagement rate, and reach.

2. Promote your big moment

People might happen to catch your video as you press that “go live” button. Letting your audience know it’s coming up is only going to boost those numbers. When you schedule your social media posts, be sure to include information about upcoming lives.

Start a countdown on your various social platforms to hype up the moment: your Twitter crew might need a nudge to migrate over to Youtube when it’s your time to shine.

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social media livestream promotion

3. Make it timely

Your live video is competing for attention with the millions of other videos already out there. Having a timely “why now” hook will give your video an urgency more evergreen content will lack—like a one-night-only event (a holiday concert!), a seasonal special (an interview with Santa!) or an exclusive scoop (Santa’s dropping an album!).

Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.

Get the free guide right now!

4. Create a dream team

Sharing a live broadcast with another influencer or expert in your field is one way to attract attention.

Whether it’s an interview with someone you admire or a more collaborative production, it’s a great way to leverage your guest’s audience into your own new followers. Sharing is caring, right?

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5. Keep the context clear

The hope is that viewers will be watching from the very beginning, but the reality (or maybe magic?) of live streaming is that your audience will come and go throughout the broadcast.

Make sure it’s clear what they’re tuning into by occasionally reiterating the topic. A watermark, text or logo that clarifies who is on screen and what’s going on can be helpful, too.

6. Engage with your audience in the moment

The whole reason you’re doing your video live is to connect with your viewers, right? So make sure they know they’re a part of the show.

Say hello to commenters, welcome new viewers who are just joining the stream and answer questions on the fly if you can.

7. Have a roadmap

The beauty of a live stream is that anything can happen. But that isn’t to say that you shouldn’t have a goal of what you want to happen.

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Financial expert Josh Brown may have been responding to viewers live on Twitter, but the Q&A format gave the off-the-cuff show some structure.

Jot down your key points or segments before you go live to keep yourself on topic. Think of it as less of a script, more of a road map.

8. Optimize your setup

While on-the-fly filming definitely has its charm, videos that are inaudible or poorly lit can be a struggle to stick with.

Set yourself up for success by doing a sound check before you go live. Seeking out bright, natural light whenever possible, and using a tripod if a shaky arm is too distracting. (Why do they make those phones so heavy?)

Promote your live videos in advance with Hootsuite, an easy-to-use dashboard that lets you schedule posts to all the major social networks from one place. Then, engage with new followers and track your success. Try it for free.

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How to Download YouTube Videos (7 Methods)

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Do you want to download YouTube videos but can’t figure out how?

Maybe you want to watch a tutorial offline, or maybe you just want to have your kid’s favorite clip on your computer for safekeeping.

Or, perhaps you’re a marketer or content creator looking to download and use an existing YouTube video.

Whatever the reason, downloading a video from YouTube is actually pretty easy to do. In this guide, we’ll show you how to download YouTube videos on your mobile device, your Mac, or your PC.

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Bonus: Download the free 30-day plan to grow your YouTube following fast, a daily workbook of challenges that will help you kickstart your Youtube channel growth and track your success. Get real results after one month.

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Can you download YouTube videos?

If you upload the video yourself, you can download the video from YouTube directly to your computer.

If it is not a video you uploaded, then you can’t save it to your computer from YouTube, but you can download it to your YouTube library to watch offline.

There are third-party apps and workarounds to download YouTube videos onto your Mac or PC. And, if you’re a creator looking to download a video, edit it, and re-upload it to get more YouTube views, then these options are for you.

You can easily download videos from the YouTube app with your phone to watch offline. You just need to have YouTube Premium and the app installed.

Can you download YouTube videos for free?

Since you need Premium to download YouTube videos, it’s not exactly free.

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YouTube Premium often has sign-up promotions where they give out free months, so if you canceled your subscription before your free months were up, it would technically be free.

YouTube Premium is $11.99 per month for a single user. Or you can get a Family Plan with six users for $17.99 per month.

You can, however, use third-party apps to get that free YouTube video download – more on this below!

How to download YouTube videos: 7 methods

YouTube is great for finding tutorials, instructional videos, and entertainment. And it’s full of inspiring videos and free content for content creators and marketers.

Some creators will download videos, layer edits or voiceovers overtop, or splice them into their videos, and repost them as original content.

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This works well for things like reviews, using expert quotes as sources, or commentary on gaming streams.

See also  How to Find Old Tweets: 4 Tried-And-True Methods

Below, a dietician pulls clips from fitness and lifestyle YouTuber Daisy Keech’s videos. She’s using the clips to bust myths on nutrition and dieting and spread education and awareness.

But there’s one thing you should know before downloading anything from YouTube. Many of the videos are copyrighted, which means they’re illegal to share without paying the creator.

YouTube says, “Creators should only upload videos that they have made or that they’re authorised to use. That means that they should not upload videos that they didn’t make, or use content in their videos that someone else owns the copyright to, such as music tracks, snippets of copyrighted programmes or videos made by other users, without necessary authorisations.”

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Before sharing a video you’ve downloaded, check to make sure it’s legal to do so.

How to download your own YouTube videos

Downloading a video you’ve previously uploaded to YouTube is easy.

Step 1: Open up YouTube and navigate to the menu on the left-hand side of your screen. Tap on Your videos. This will take you to your YouTube Studio.

YouTube premium your videos

Step 2: Navigate to the video you want to download and hover over it. This will bring up a menu bar. Tap the vertical ellipses icon.

channel content vertical ellipses icon

Step 3: Tap download

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YouTube channel content download video

Step 4: Your video will appear in your downloads as an mp4

mp4 downloaded YouTube video

How to download YouTube videos on Mac

You can download YouTube videos to your Mac through your YouTube account. Just a note, you must have had access the internet within 30 days to be able to watch these videos.

Here’s how to save YouTube videos to your library so you can watch them while offline:

Step 1: Click on the video you want to watch

Step 2: Below the video, tap Download or tap More and then Download

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Punk's not dead Hootsuite Analytics download video

Step 3: Downloaded will have a checkmark beside it once complete

downloaded video checkmark icon

Step 4: Navigate to your video library by clicking on the hamburger icon in the top left corner and scrolling down to Downloads

video library hamburger icon downloads

You can watch your video here so long as you’ve had an internet connection in the past 30 days.

watch YouTube video in downloads folder

Alternatively, you can download YouTube videos to your Mac for free with the VLC Media Player. You do not need a Premium account to use the VLC player.

See also  Twitter Ads for Beginners: The 2022 Guide

Again, be careful with copyright laws if you plan to share this video. Following copyright laws are especially important if you’re trying to make money off YouTube.

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Many people love the VLC Media Player as it’s a “free and open source cross-platform multimedia player and framework that plays most multimedia files, and various streaming protocols.” In other words, it’s open to anyone, plays most videos, and can help you download videos from YouTube.

Step 1: Head to YouTube and find the video you would like to download

Step 2: Copy the URL

copy URL of YouTube video

Step 3: Open the VLC player and navigate to File on your top menu bar, then Open Network

VLC player file open network

Step 4. In the window that opens, you should be on the Network tab. Paste the YouTube video’s URL in the text box, and click Open at the bottom.

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open source network copy URL

Step 5: Your video should open automatically once downloaded and appear in your Downloads folder

Now that you’ve got the tools to download YouTube videos, you can work on promoting your YouTube channel.

How to download YouTube videos on iPhone

You can easily download a youtube video to your iPhone to watch offline.

Step 1: Open the YouTube app on your iPhone

Step 2: Find the video you want to download for offline viewing

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Step 3: Tap the Download button and choose your resolution

Step 4: Tap Library in the bottom left corner

Step 5: Tap Downloads, where you’ll find all of your downloaded videos

How to download YouTube videos on Android

Much like the iPhone instructions above, you can also download a YouTube video onto your Android to watch offline.

Step 1: Open the YouTube app on your Android

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Step 2: Find the video you want to download for offline viewing

Step 3: Tap the Download button and choose your resolution

download videochoose download resolution quality from full HD to low

Step 4: Tap Library in the bottom left corner

library bottom left corner

Step 5: Tap Downloads, where you’ll find all of your downloaded videos

your downloads all videos

How to download YouTube videos on PC

You can download a video on YouTube onto your PC for easy viewing in one of two ways. The first will save your videos onto the YouTube Library, where you will only be able to access them if you’ve had access to the internet within 30 days.

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To save YouTube videos to your library so you can watch them while offline:

See also  2022 Instagram Marketing: Complete Guide + 18 Strategies

Step 1: Click on the video you want to watch

Step 2: Below the video, tap Download or tap More, and then Download

Step 3: Downloaded will turn blue below the video once complete

Alternatively, you can use the VLC player. With the VLC player, you can download YouTube videos free, straight to your PC! With this method, you don’t need to have a Premium YouTube account.

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Here’s how to download a video from YouTube using the VLC Media Player:

Step 1: Head to YouTube and find the video you want to download

Step 2: Copy the URL

Hootsuite Labs

Step 3: Open VLC Media Player

Step 4: Click Media in the top menu, and then Open Network Stream

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media open network system

Step 5: In the pop-up that appears, select the Network tab and paste the YouTube video’s URL in the text box at the top, and then click Play at the bottom

play

Step 6: Now that the video is playing, select the Tools tab in the top bar, and then select Codec Information.

Tools Codec Information

Step 7: Triple-click on the Location bar at the bottom of the window to highlight the entire text. Right-click and select Copy.

Location window highlight text

Step 8: Go back to your browser and paste the text into the url bar. The video will appear. Then right-click anywhere on the video and select the Save As option to download the file as an MP4 (or your format of choice)!

click save as to download mp4 file

A quick note: if the process above doen’t work for you (usually around Step 6), make sure that VLC is running on the most recent version. You might to do a full re-install of VLC if the issue persists after updating.

With Hootsuite, you can schedule your YouTube videos and easily promote them across multiple social media networks from one dashboard. Try it free today.

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Grow your YouTube channel faster with Hootsuite. Easily moderate comments, schedule video, and publish to Facebook, Instagram, and Twitter.

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Social Media Sentiment Analysis: Tools and Tips for 2022

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How do people feel about your brand — right now? This question may seem basic. But it can be critically important for marketers, as it should inform every aspect of your content and marketing strategies.

Social media sentiment analysis gives brands an opportunity to track online conversations about themselves and their competitors in real time. At the same time, they gain quantifiable insights about how positively or negatively they are viewed.

Social media sentiment analysis makes sure you know how every brand choice affects brand loyalty and customer perception.

It may sound complex. But there are plenty of tools to help you gather and analyze the social data you need to understand exactly where your brand stands.

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Bonus: Get a free social media sentiment report template to easily track audience sentiment over time.

Social media sentiment analysis is the process of collecting and analyzing information on how people talk about your brand on social media. Rather than a simple count of mentions or comments, sentiment analysis considers emotions and opinions.

Social media sentiment analysis is sometimes called “opinion mining.” That’s because it’s all about digging into the words and context of social posts to understand the opinions they reveal.

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Measuring social sentiment is an important part of any social media monitoring plan.

In the section below, we get into some powerful tools you can use to help make social sentiment analysis faster, easier, and more accurate.

But if you’re not yet ready to invest in specialized social media sentiment analysis tools, you can get started with a bit of extra research.

1. Monitor your mentions

The first step of social media sentiment analysis is to find the conversations people are having about your brand online. The challenge is that they won’t always tag you in those conversations.

Fortunately, you can set up Hootsuite streams to monitor social channels for all mentions of your brand, even when you’re not tagged. Here’s how to collect them all in one place.

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In the Hootsuite dashboard, add a stream for each of your social accounts. This will track the mentions where people tag your accounts on social.

Hootsuite Streams mentions

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You might want to organize all of your Mentions streams into a Social Mentions board to make them easier to view at a glance.

On some social media platforms, you can even track the posts where you’re not tagged:

  • For Instagram, you can monitor hashtags related to your products or brand name.
  • For Twitter, you can use hashtags or keywords.

Be sure to create streams for your brand name and your product or service names.

add stream on different social accounts

Again, a board can be a helpful way to organize all of these streams on one screen.

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For more details on getting set up to track your mentions, check out our full post on social listening tools.

2. Analyze the sentiment in your mentions

Next, you’ll look for terms that indicate sentiment within your mentions. Think about the kinds of positive or negative words people might use to talk about your brand. Examples might include:

  • Positive: love, amazing, great, best, perfect
  • Negative: bad, awful, terrible, worst, hate

There will likely be other terms specific to your product, brand, or industry. Make a list of positive and negative words and scan your mentions for posts that include these terms.

For Twitter, you can set Hootsuite up to do some of this work automatically. In the dashboard, create a search stream using your name plus 🙂 to indicate positive sentiment. Then create a search stream using your name plus 🙁 to indicate negative sentiment.

See also  4 Benefits of Using a Multilingual Chatbot for eCommerce

add Twitter stream with positive sentiment

If you’re tracking sentiment manually, keep in mind that you need to watch out for the context. Is someone being sarcastic when they say they had “the best” customer experience with your brand?

3. Calculate your social sentiment score

You can calculate your social sentiment score in a couple of ways:

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  • Positive mentions as a percentage of total mentions
  • Positive mentions as a percentage of mentions that include sentiment (removing neutral mentions)

Which method you use doesn’t really matter, as long as you are consistent. That’s because the most important thing to watch for is change.

The second method will always result in a higher score.

As we just said, Hootsuite is a powerful tool for collecting the data you need for sentiment analysis. These tools take things a step further by providing that analysis for you.

1. Hootsuite Insights Powered by Brandwatch

Hootsuite Insights powered by Brandwatch allows you to use detailed Boolean search strings to monitor social sentiment automatically. You’ll also get word clouds showing the most common words used to talk about your brand. Plus, charts that benchmark your social sentiment against your competitors.

In addition to positive and negative sentiment, Hootsuite Insights tracks specific emotions, like anger and joy, over time. This allows you to look for sudden changes, or ongoing trends. You can also filter sentiment by location or demographics, so you can see how sentiment varies across your audience. There’s also an AI analysis option to automatically identify the causes of significant changes in sentiment.

Alerts are another handy feature that allow you to be notified if there’s a sudden change in sentiment. Then you can get ahead of any issues before they get out of control.

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2. Metionlytics

Mentionlytics’s pitch is: “Discover everything that is being said about your brand, your competitors or any keyword.”

You can broaden the scope of your search to see what people are saying about your brand all over the internet. There’s a built-in sentiment analysis feature that works in multiple languages.

3. Digimind

Digimind identifies and analyzes all the relevant conversations about your brand and competitors.

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It pulls information from more than 850 million web sources, so you know you’re getting a comprehensive view of sentiment toward your brand.

You can also analyze mentions and apply filters to highly customize your sentiment analysis process.

4. Crowd Analyzer

Crowd Analyzer is an Arabic-language social listening and sentiment analysis tool. This is especially important for brands with an Arabic-speaking target audience. Other social sentiment tools do not generally have the capability to recognize sentiment in Arabic posts.

Crowd Analyzer sentiment analysis tool

Source: Hootsuite App Directory

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5. TalkWalker

TalkWalker gathers information from more than 150 million sources. The tool then uses artificial intelligence to analyze sentiment, tone, emotions and much more.

Our social media sentiment report template provides the structure you need to create an impactful report to share with your team.

To use the template, click the File tab, then click Make a copy. This gives you your own copy of the template you can use every time you need to create a new social sentiment report

Bonus: Get a free social media sentiment report template to easily track audience sentiment over time.

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3 ways to improve your brand sentiment on social media

The benefits of tracking social media sentiment are a little bit circular. For example, tracking social sentiment helps you better understand your audience, which in turn helps you improve social sentiment.

See also  Meta for Business: How To Get the Best Results From Each Platform

So, if you were paying attention to the benefits section above, these strategies might sound a little familiar…

  1. Know your audience: When you know your audience well, you can craft messaging that connects with them. Basically, it boils down to this: Give your audience more of what they want and less of what they don’t.
  2. Engage: Respond to comments, mentions, and direct messages. Maximize positive interactions while providing a quick resolution to any negative mentions.
  3. Play to your strengths: Use social sentiment to understand what your audience thinks is great about your brand — and what they think is not so hot. While you work on improving the lagging areas, play up your strengths. Provide value while remaining true to your brand identity.

A simple tally of your social mentions only tells you how much people are talking about your brand online. But what are they saying? Social media sentiment analysis helps you answer this question.

After all, a high number of mentions might look great at first glance. But if it’s a storm of negative posts, it might not be so great after all.

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In July, BMW’s social mentions spiked — but the engagement was not positive. Confusion ran rampant about a planned decision to sell subscription services for in-car functions. The Tweet that really set things off got nearly 30,000 retweets and 225,000 likes.

This is wild — BMW is now selling a monthly subscription service for heated seats in your car.

• Monthly fee: $18

• Annual fee: $180

The car will come with all the necessary components, but payment is needed to remove a software block.

Welcome to microtransaction hell.

— Joe Pompliano (@JoePompliano) July 12, 2022

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If the company had just been counting mentions, they could have thought they’d done something very right.

But the sentiment behind this increased activity was primarily negative. BMW was forced to clarify its subscription plans.

Let’s talk heated seats… ⤵️

— BMW USA (@BMWUSA) July 14, 2022

Here’s why your brand needs to track social sentiment.

1. Understand your audience

Marketers do their best work when they understand their audience. That means you need to understand how your audience feels about your brand, your social posts, and your campaigns, not just how much they mention you.

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For example, White Castle used social listening and sentiment analysis to discover that their customers have a positive association with the very specific experience of eating White Castle sliders while watching TV in bed.

With this knowledge in hand, White Castle featured a couple eating sliders in bed in their next campaign.

White Castle couple eating sliders while watching TV in bed

Source: White Castle ad via eMarketer Industry Voices

Ongoing social media sentiment analysis can also alert you quickly when customer preferences and desires change.

2. Improve customer service

Monitoring sentiment provides two major benefits for customer service and support:

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  1. It can alert your teams to any new or emerging issues. You may even learn about issues with a particular product run or product. You can then prepare your team, or even create social content that addresses issues directly.
  2. You can proactively reach out to people who may be having a challenging experience with your brand. A simple response or follow-up can often go a long way to resolve a customer issue before they even contact your team.

In this example, Adobe’s Twitter customer support team was able to resolve an issue and leave the customer happy even though they were not tagged.

Feel free to reach out whenever needed. Thanks. ^RS

— Adobe Care (@AdobeCare) September 26, 2022

3. Tweak brand messaging and product development

By following trends and investigating spikes in positive, negative, or neutral sentiment, you can learn what your audience really wants. This can give you a clearer idea of what kind of messaging you should post on each social network.

You may even gain insights that can impact your overall brand strategy and product development.

For example, Zoom monitored their social sentiment to uncover the biggest negative myths about their product. They then created a series of TikTok videos to bust those myths, improving customer confidence.

@zoom

Just facts. ✅ #zoom #fyp #facts

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♬ original sound – Zoom

They also created a series of “Pro Tips” videos to answer the most commonly asked questions on social, thereby reducing the workload for the customer service team, while highlighting new features. Some of the ideas for new features even came from social listening and analysis.

@zoom

Answer @im_siowei giving the people what they want ✨ @Matt Head #zoom #focusmode #zoommeeting #fyp #december

♬ original sound – Zoom

4. Understand where you stand in your niche

Brands cannot be all things to all people. Social sentiment can help you understand where you stand in your business niche. This, in turn, can help you reach the right audiences with the right messages at the right time.

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For example, the production team at the media company Underknown launched a YouTube channel called “According to Science.” They told stories based on scientific research. But after 60 videos, the channel wasn’t growing.

After analyzing their data, the team realized that videos focused on survival got the most positive response. They tweaked their entire strategy and launched a new channel called “How to Survive.” The channel gained a million YouTube subscribers in only 18 months.

When they discovered their most positive responses came from Americans aged 18 to 34, they further adapted by creating short videos that live on TikTok and regularly get more than a million views.

@howtosurvive.show

Let’s see if this video stays up 😵‍💫 #HowToSurvive #SurvivalSkills #DoNotAttempt #educationalpurposes #Survivalist #FloridaMan #Crocodile

♬ original sound – How to Survive

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Social media sentiment analysis can also help you understand in which areas of your business you really excel, and what you might need to improve.

5. Spot brand crises early

You never want your brand to fall into a crisis. But if it happens, monitoring social sentiment can help you spot the problem early. You can implement your crisis response plan to minimize negative sentiment or avoid it entirely.

In the BMW example above, the car company took 48 hours to reply to the heated seats controversy on Twitter, and another day to get an official statement up on its website. By then, the issue had gained significant media coverage, making it harder for BMW to undo the damage. Had they responded within the day, they might have been able to correct the narrative before it got out of control.

Setting up automatic alerts for spikes in mentions and sentiment is an important early-warning system for brand crisis management.

Track social media sentiment—and manage all your profiles—from a single dashboard with Hootsuite. Schedule posts, respond to comments, measure performance, and more.

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Do it better with Hootsuite, the all-in-one social media toolkit. Stay on top of things, grow, and beat the competition.

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