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Instagram, TikTok and Snapchat have a new rival — ‘Octi’ an app that has NFTs, the …




There’s a new social media platform and it blends everything that’s trending online right now. It’s got NFTs, the metaverse and digital coins, all in one app.

Meet Octi

, an augmented reality (AR) platform where you make videos with objects and scenes and earn digital ‘Octi’ coins.

Octi looks like any other social media platform with its TikTok-like feed and Snapchat’s AR features. In this app, you can earn Octi coins as more people like and engage with your videos. You can play around with objects and create videos in scenes like the Great Hall from Harry Potter. Through these Octi coins users can purchase items from the Octi Shop and also use these coins to actually purchase physical goods like shoes, makeup, clothes and more. New objects and scenes will be added daily to the Octi Shop.

Social media and NFTs

The app also lets users import their own NFTs to the platform which anyone can use for free. But NFT owners are also rewarded coins as their objects are used and grow in popularity. So the more popular and used your objects are, the more valuable they become. This way users can not only get more exposure for their NFT items but also earn some money. Octi lets users import their own NFTs to the platform which anyone can use for free.


Octi wants to be different from other social media platforms where users are only rewarded with likes. It has financial backing from James Murdoch’s Lupa Systems, LiveNation Entertainment, and Jimmy Iovine, co-founder of Interscope Records.

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“We are building Octi to be the ultimate creative metaverse, with a business model based on community engagement and meaningful rewards instead of vapid ‘likes’,” Justin Fuisz, founder and CEO of Octi said in a press release.

Exclusive product releases

It is also offering a platform where it says the “creator is their own avatar in the metaverse.” The company has also opted for a commerce revenue model instead of the traditional advertising model that popular social media platforms go for. The virtual items available for users are also through partnerships with brands. Through this, Octi aims to help brands create hype for their products and even launch exclusive products digitally. So the platform nicely blends creators, brands with NFTs, the virtual metaverse world and social media.

An app that perfectly embraces the future of social media

Octi nicely blends creators, brands with NFTs, the virtual metaverse world and social media. It borrows the best features from the most popular social media apps like TikTok, Instagram and Snapchat. But it’s way ahead of the game with the option to use AR objects and scenes from popular franchises and brands, import your own NFTs and make some money while doing all that.

Octi is currently available only on iOS with no word on when the Android version will launch. The app however isn’t available in India, and it isn’t confirmed where other than the US the app can be downloaded.



5 apps for scheduling Instagram posts on iPhone and Android





Alright, we get it. You’re an Instagram Nostradamus.

You know exactly what you want to post and when you’re gonna want to post it. Maybe there’s a meme or comment you want to make that you know will be totally relevant for a future moment or event. Or it could be that you’re an influencer and you want to make sure you keep a steady stream of content coming, so you want to schedule posts for times when you know you won’t be active (or won’t have internet access).

You’ll be happy to know there are apps that are specialized for just such situations. So listen up, InstaNostradamuses…Instagrostra…Instadam…Insta…uh…you guys (we’ll workshop it. No we won’t. We’ll probably just abandon that effort completely. You’re welcome) — these are the Instagram-post-scheduling apps for you.

While all of the iPhone apps below are free to download, they all have some in-app purchases.

1. Planoly


We’ll start with “official partner” of Instagram, itself, Planoly — an Instaplanner that uses a grid to let you plan, schedule, and publish posts (as well as Reels) on Instagram. The app also lets you see post metrics and analytics so you can make sure your post didn’t flop.

Planoly is available for iOS on the Apple App Store and the Google Play store for Android.


2. Buffer

BufferCredit: buffer / app store

Buffer is another Instagram post scheduler that helps you plan your posts and analyze feedback once they’re published. Use a calendar view to drag and drop posts into days/time slots for easy scheduling.

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Buffer is available for iOS on the Apple App Store and the Google Play store for Android.

3. Preview

PreviewCredit: preview / app store

Preview offers typical post-scheduling tools and analytics along with a few helpful extras. Get caption ideas, recommendations for hashtags, and more.

Preview is available for iOS on the Apple App Store and the Google Play store for Android.

4. Content Office

Content OfficeCredit: content office / app store

An Instagram post scheduler with a visual boost, Content Office allows users to plan and schedule Instagram posts while learning “marketing and visual guides to grow your brand on Instagram.” Like aesthetics and using visuals to create cohesive themes? Maybe this is the Instaplanner for you.


Content Office is available for iOS on the Apple App Store.

5. Plann

PlannCredit: plann / apple store

You’ll never guess what “Plann” lets you do…

Aside from scheduling posts, get content ideas and recommendations, as well as strategy tips to ensure you’re maximizing your Instagram engagement. Ever wonder when the best time to post something is? Plann can offer you some help with that.

Plann is available for iOS on the Apple App Store and the Google Play store for Android.

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Social networking websites launch features to encourage users to get boosters





Facebook Instagram and TikTok are launching new features to encourage people to get their coronavirus booster jabs.

From Friday, users will be able to update their profiles with frames or stickers to show that they have had their top-up jab or aim to when they become eligible.

It follows on from people previously being able to show they have had their first and second jabs on certain social networking websites and apps.

TikTok also held a “grab a jab” event in London earlier this year.

I urge everyone who is eligible – don’t delay, get your vaccine or top up jab today to protect yourself and your loved ones

More than 16 million booster vaccines have now been given across the UK.

People who are aged 40 and above and received their second dose of their vaccine at least six months ago are currently eligible to have their booster.

A new campaign advert is also being launched on Friday, which shows how Covid-19 can build up in enclosed spaces and how to prevent that from happening.

Vaccines minister Maggie Throup said:  “Getting your booster is one of the most important things you can do to protect yourself and your family this winter.

“It is fantastic to see some of the biggest household names further back the phenomenal vaccine rollout, allowing their users to proudly display that they have played their part in helping us build a wall of defence across the country.

“I urge everyone who is eligible – don’t delay, get your vaccine or top-up jab today to protect yourself and your loved ones.”

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How many hashtags should you use to get the most ‘Likes’ on Instagram?




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Hashtags are a key feature of Instagram posts. In fact, they have become an essential means of ensuring more ‘Likes’ on social media – so long as you choose them wisely.

But how many hashtags should you use to maximise your popularity on the social network? The answer might surprise you.

It’s a question that many Instagram users ask themselves: what’s the right number of hashtags to add to a post? To find out, the Later platform analysed 18 million Instagram posts, excluding videos, Reels and Stories.

Interestingly, Later’s results differ from Instagram’s own recommendations. According to Later’s analysis, using more hashtags helps get better results in terms of “reach”, or the percentage of users exposed to the post. By using 20 hashtags, Later observed an optimal average reach rate of just under 36%. Using 30 hashtags gets the next-best reach rate. With five hashtags, reach hits just under 24%.

And while a post’s reach is important, engagement is even more so. From “Likes” and comments to shares and follows – on average, 30 hashtags appears to result in better engagement rates: “When it comes to average engagement rate, using 30 Instagram hashtags per feed post results in the most likes and comments,” says Later’s research.

Yet, at the end of September 2021, Instagram advised its creators to use between three and five hashtags for their posts, while warning them against using too many. The social network advised that using 10 to 20 hashtags per post “will not help you get additional distribution”.

For Later, there could be other reasons behind Instagram’s recommendations: “As Instagram continues to expand their discoverability and SEO tools, it makes sense that they want users to experiment with fewer, more relevant hashtags – this could help them accurately categorise and recommend your posts in suggested content streams, like the Instagram Reels feed or the updated hashtag search tabs,” the website explains. – AFP Relaxnews

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