Connect with us

OTHER

How One YouTube Creator Grew His Subscribers to 375,000+ in 4 Years

Published

on

how-one-youtube-creator-grew-his-subscribers-to-375,000+-in-4-years
Hootsuite interviewed Hafu Go, a Canadian YouTuber who grew his YouTube audience from 0 to 375,000 subscribers in 4 years.

Hafu Guo standing in front of fence

Hafu gave us a super transparent look into how he gained his first 1,000 subscribers, his average retention rate, and why he thinks you shouldn’t waste time sharing your videos on other channels. Read on for the exact tactics and formulas he has used to earn millions of views on his videos.

1. Choose a single-topic channel

What’s one tactic that’s helped your channel grow the most?

The first thing was honing in on my channel focus. The best YouTube channels have a singular topic. That’s just the nature of YouTube’s algorithm, which promotes videos to people based on their watch history. If they’ve watched one video from your channel before, and your next video is the same type of video, YouTube will promote that video to them. But if it’s a different type of video, YouTube won’t promote it to them (even if they’re a subscriber).

person standing in front of blue sky with clouds

Here’s how you can pick your niche: Come up with all the things you’re interested in and make 10 different videos about them. Don’t expect these videos to get any views; it’s just for your own discovery. In the process of making the videos, you’ll discover if you enjoy making a cooking video better than a tech review video. So from there, you can pick a topic.

Advertisement
free widgets for website

YOUR ACTION: When you’re first starting your channel, create 5-10 different types of videos to test which content resonates best with YouTube’s algorithm and which content you’ll enjoy creating long-term.

2. Research your video topics before filming

How do you come up with topics for successful videos?

Here’s an arbitrary formula for getting views:

TOTAL VIEWS = TOPIC * CLICK THROUGH RATE * RETENTION

Choosing the right topic probably has the biggest impact on views. There are a couple of strategies for choosing topics. For example, you can choose a topic based on SEO (search engine optimization). You can also choose a topic based on trends (for example, a 24-hour challenge). If you’re able to catch a trend at the very beginning, you can get lots of views. But if you chase trends, you need to be very fast. You need to get a video up on the first day of the trend.

Advertisement
free widgets for website

meditation with monk

One trick is to look at the views-to-subscriber ratio. Let’s say there’s a YouTuber who has 100K subscribers who made a video with 2 million views. That’s a signal that the topic is interesting. On the other hand, if someone with 2 million subscribers makes a video with 100K views, that means the topic is not interesting. So, look for videos with a high views-to-subscriber ratio.

YOUR ACTION: When you come up with a potential idea, search the idea on YouTube first. Look for the top video for that topic and then see how many videos there are. Ideally, you want to find a topic where the top video has high views, but with only a few videos on the topic. Then your video will have a better chance at getting views.

See also  2022 Instagram Reel Sizes Cheat Sheet: Specs, Ratios, and More

If you’re creating videos for trends and SEO, make sure to optimize your video descriptions.

How can new YouTubers with no subscribers get views?

Advertisement
free widgets for website

On YouTube, you can get views from search traffic and browse feature traffic. Search traffic is when people search for keywords on Google or YouTube and find your video from that search. Browse feature traffic is when a user is scrolling on their homepage or app and starts watching your video.

When you’re just starting and don’t have strong videography skills, making content for search is a good strategy because it doesn’t rely on your video quality. You can still get views even if your video is subpar because people are searching and interested in the topic. Once you’re good at making videos and you can make high click-through rate, high-retention videos, then you should go for a browse strategy. This will help you get more views and reach a wider audience because you’re not limited by search terms.

on campus with Hafu Guo

When I was first starting on YouTube, I went on exchange to one of the best universities in China called Tsinghua University. Before I left I searched YouTube for vlogs about the school but couldn’t find any good ones. So when I went there, I started creating content about the school, my experiences there, and what exchange students should know. That’s how I got my first 1,000 subscribers.

3. Optimize for click-through rate

How do you optimize your videos based on click-through rate?

Advertisement
free widgets for website

Click-through rate is dictated by two things: the title and the thumbnail.

For your video titles, make them 50 characters or less. And always make it clearly state what’s going to be in the video. That’s the best practice right now—not using clickbait titles.

You can also test titles in everyday conversation. For example, tell your friends that you’re making a video about a topic and see if they say, “ah, cool” or if they say, “oh, I want to watch that”. Do this test with a couple of different titles with different people and use the one that gains the best reactions from your friends.

With thumbnails, keep them simple. A rule that you should follow is to limit your thumbnail to three main objects. So if it’s a travel video, the objects could be you, the place behind you, and some text or a graphic pointing out something.

Day 1 YouTube Challenge

Should the title of the video be in the thumbnail?

Advertisement
free widgets for website

Never repeat information in the title and thumbnail because the audience always sees them together. So you don’t need to re-type your title in the thumbnail. They should complement each other, not repeat each other.

See also  Google Asked to Block Banned Groups, Organisations From YouTube in Nigeria

YOUR ACTION: Keep video titles short and sweet (<50 characters) and make them clearly describe the content in the video (no clickbait titles). Limit video thumbnails to three objects, such as a person, location, and a title or graphic.

4. Constantly analyze and improve your video metrics

How do you measure the quality of your videos?

YouTube is great because it gives you a lot of data. One of the data points is audience retention, which is the percentage of your video that the average viewer watched. If a 10-minute video has a 50% retention rate, that means all viewers watched five minutes on average.

Learning how to create a high-retaining video is one of the hardest things about being a successful YouTuber. Even the top YouTubers are always analyzing their retention graphs to see how they can improve.

Advertisement
free widgets for website

Many things go into improving retention, like storytelling, sound effects, and graphics. One important factor is your intro. The first ten seconds should clearly state what you’re doing in the video and why people should watch the rest.

Note that a 50% retention rate is really good. 40% is average, 60% is what the top YouTubers are getting, so you should aim for 50% retention.

practising yoga with a monk in Vancouver

What’s more important: subscribers or views?

I think subscribers are a pretty useless metric now. Just because someone subscribes to you, does not mean your videos will be promoted to them. That’s how YouTube worked six years ago. Now, subscribers might have a slightly higher chance of getting your video promoted to them, so I think it’s more important to focus on views. People subscribe naturally to channels with consistently good content.

YOUR ACTION: After publishing your videos, pay close attention to your retention rate. Aim for a 50% retention rate, and take notes from your highest-retention videos to implement in future videos.

Advertisement
free widgets for website

5. Focus on video quality over cross-promotion

What’s a common mistake that YouTubers make?

What you should not do is spend time driving traffic to YouTube from other channels. That time is better spent making a better thumbnail or coming up with a better idea, because if your video is good enough, YouTube will eventually find the right audience and promote the video for you. Put otherwise, even if you drive traffic to YouTube and your video sucks, it’s just pointless.

The traffic you can get from Facebook and Instagram is so insignificant compared to if you spent that time making a better video. Especially for those who don’t have a large audience, if you spend an hour creating an additional video to get 1,000 impressions with a 2% click-through rate, that’s 20 views for an hour of your time. Instead, spend that time making a better thumbnail and you’ll get way more than 20 views.

See also  Shorter Videos Are In Demand. Here's How Different Social Media Platforms Are Reacting.

YOUR ACTION: When it comes to growing your channel, focus your time on the YouTube platform and your content itself. In addition to that, here are 15 more tips on how to get YouTube subscribers.

6. Prioritize good sound over a fancy camera

What’s your tech setup?

Advertisement
free widgets for website

I use very expensive equipment. Currently, I shoot on a Sony a7S iii. But I don’t think the camera is important when you’re getting started. I started with a used Canon t3 that I bought off Craigslist for $300. Once I found I liked making videos, I upgraded to the Canon t5i which I used to go from zero to 1,000+ subscribers. As you get more into YouTube, you can invest in whatever fits your financial needs.

What about sound and editing?

Sound is really important. You can have “bad” video quality (shot on a phone camera), but you should have good sound. There are two microphones worth investing in: a Rode shotgun mic, which is good for vlogging, and a wireless lavalier microphone, especially if you’ll be talking in front of the camera.

YOUR ACTION: Many new iPhones and Samsung models have excellent video quality (even better than many entry-level DSLR cameras). To maximize sound quality, attach an external microphone to your phone.

7. Go beyond your comfort zone

What’s your one top tip for aspiring YouTubers?

Advertisement
free widgets for website

When you feel like giving up, don’t! Go beyond and keep making videos. In the beginning, I took huge breaks between uploads because I felt like I wasn’t getting views proportionate to the amount of effort I was putting in. What I eventually learned is that you’ll get views when your video is good enough. The YouTube algorithm knows what a good video is. So, keep making videos and eventually, one of your videos will pick up and that will start your whole career.

YOUR ACTION: Be patient! It might take 2-3 months for YouTube to find the right audience for your type of videos. Once that happens, all your other videos will start getting more views. Focusing your content around a singular topic will help the YouTube algorithm find your audience faster.

Create and grow your first YouTube channel with Hootsuite. Upload, schedule, and promote your videos, and respond to comments quickly from one dashboard. Try it free today.

Grow your YouTube channel fast with Hootsuite. Easily moderate comments, schedule video, and publish to Facebook, Instagram, and Twitter.

Try it for Free

Advertisement
free widgets for website

Continue Reading
Advertisement free widgets for website
Click to comment

Leave a Reply

Your email address will not be published.

OTHER

Instagram Will Soon Test Tall Photos for Compatibility With Fullscreen Reels

Published

on

By

instagram-will-soon-test-tall-photos-for-compatibility-with-fullscreen-reels

Photo and video sharing platform Instagram might have halted its controversial redesign, but that doesn’t mean the company plans to stop focusing on full-screen content. During the weekly Ask Me Anything, CEO Adam Mosseri confirmed that Instagram will begin testing ultra-tall 9:16 photos “in a week or two.” “You can have tall videos, but you cannot have tall photos on Instagram. So, we thought maybe we should make sure that we treat both equally,” Mosseri said.

Currently, Instagram tops out around 4:5 when displaying vertical images that have been cropped accordingly. But introducing support for slimmer, taller 9:16 photos will help them fill the entire screen as you scroll through the app’s feed. CEO Adam Mosseri confirmed that Instagram will be testing this feature during the weekly Ask Me Anything.

Recently, Instagram pulled its TikTok-like redesign. Several photographers criticised Instagram’s TikTok-like redesign for the way it forces all photos to awkwardly display in a 9:16 frame. The new feed also added overlay gradients to the bottom of posts so that text would be easier to read. But that clashed with the original appearance of photographers’ work.

During the course of Instagram’s shaky redesign test with users, Mosseri admitted more than once that the full-screen experience was less than ideal for photos. Now Instagram very much still intends to showcase that ultra-tall photo experience, but without mandating it across the board.


See also  Shorter Videos Are In Demand. Here's How Different Social Media Platforms Are Reacting.
Continue Reading

OTHER

WhatsApp Working on Login Approval Feature to Improve Account Security: Report

Published

on

By

whatsapp-working-on-login-approval-feature-to-improve-account-security:-report

WhatsApp is reportedly adding a new security feature to let people protect their accounts from potential scammers. According to a feature tracker, the feature is called Login Approval, and is currently under development. This will build on the two-step verification feature that the instant messaging platform already offers. With this feature, users can receive alerts inside WhatsApp when a user logs in to an account from a different smartphone. Recently, it was reported that WhatsApp is working on adding the ability to view past group participants on iOS.

According to a report by WhatsApp feature tracker WABetaInfo, the Meta-owned instant messaging platform is rolling out the WhatsApp beta version 2.22.17.22. The feature tracker has spotted a new security feature called Login Approval, which is currently under development, and could be released as part of a future update.

The rumoured Login Approval feature will send users an in-app alert when another user tries to log in to their accounts from a different smartphone, as per the report. A user will reportedly only be able to log in after approval has been granted from the handset where the account is already logged in from. This feature is said to mitigate the risk of a user’s account and information being stolen.

WhatsApp already offers two-step verification feature. The Login Approval feature can reportedly also protect users in case they have inadvertently shared their six-digit security code. As per the alleged screenshots shared by the WhatsApp features tracker, the alert also displays the time when the log in attempt was made and also information about the phone.

See also  How to Find Old Tweets: 4 Tried-And-True Methods

According to a recent report, WhatsApp is also working on adding the ability to view past group members with a beta version of its iOS client. The said update was reportedly released to a limited number of beta testers. A wider roll out of the feature to more beta testers can happen in the coming weeks, the report added.

Advertisement
free widgets for website

Continue Reading

OTHER

Government Issued 105 Blocking Orders to Social Media Firms Under New IT Rules

Published

on

By

government-issued-105-blocking-orders-to-social-media-firms-under-new-it-rules

The government has issued 105 directions to social media platforms under the new IT rules that came into effect in February last year, Parliament was informed on Friday. According to information shared by minister of state for electronics and IT Rajeev Chandrasekhar in a written reply to Rajya Sabha, the directions were issued by the Ministry of Information and Broadcasting under the new rules.

The data shared by the minister shows that 94 directions to block content was issued to YouTube between December 2021 and April 2022, five to Twitter, and three each to Facebook and Instagram.

Chandrasekhar said that the government’s policies are aimed at ensuring open, safe and trusted and accountable Internet for its users.

He said that the government has notified the Information Technology (Intermediary Guidelines and Digital Media Ethics Codes) Rules, 2021 (“IT Rules, 2021”) on February 25, 2021 to make intermediaries including social media platforms accountable to their users and enhance user safety online.

“Neither the Information Technology (IT) Act, 2000 nor the above said rules contravene users’ right to privacy,” Chandrasekhar said.

Advertisement
free widgets for website

The Ministry of Electronics and IT (Meity) is also said to conduct compliance audits of social media companies every quarter.

At present, social media platforms are required to disclose their compliance with IT rules 2021 every month where they disclose action taken by them in response to various grievances.

“MeitY has now put in place a mechanism to audit compliance of social media intermediaries under IT rules every quarter. As part of the audit, the ministry will verify if social media companies are reporting about grievances raised to them correctly and if their action taken is in sync with the laid out rules,” the source told PTI.

See also  Meta Said to Curtail Election Misinformation Efforts as US Midterm Vote Approaches: Details

To tighten the noose on social media platforms, the government has proposed to set up an appellate panel which will have power to overrule decisions taken by social media companies with respect to any grievance. The public consultation process with respect to the proposed rule has been wrapped up by the IT ministry.


Advertisement
free widgets for website
Continue Reading

Trending