Connect with us

OTHER

Google Shares Key Product Trends for the Holidays, Based on Google Search Volume

Published

on

google-shares-key-product-trends-for-the-holidays,-based-on-google-search-volume

Want to know the key product trends that are set to gain significant traction this holiday season?

Google has today published its annual Holiday 100 list, which highlights product searches that are predicted to trend the most on Google in the US during the holiday season, based on rising search activity over recent months.

Google Shopping 100

As explained by Google:

This year’s Holiday 100 reflects the realities many of us are still living in. Home equipment like coffee makers and fitness gear continue to make the list. But we’re also seeing more items that suggest people are getting out more, like fragrances and beauty products.”

Google Holiday 100 list

As you can see here, the listing is fairly basic, but it outlines the key info that you need, based on rising search interest, which could help you both find the best gifts for your family and friends, while also better aligning your own marketing approach.

Advertisement
free widgets for website

As Google notes perfumes and colognes are trending higher than in years past, while tech products will also be a popular inclusion beneath the Christmas tree.

Google Holiday 100 list

And unsurprisingly, gaming has also seen a big surge in interest as a result of the pandemic.

Google Holiday 100 list

The added social dynamics of gaming will also play a role in the coming metaverse shift, with younger users, in particular, now much more aligned to engaging with friends in virtual environments, like Roblox and Fortnite, and via avatars that represent them in these spaces.

If you want a real vision of what a broader metaverse might be like, this is it, building on these applications with more utility and engagement options, and as younger consumers grow-up increasingly accustomed to connecting in this way, that’s likely where developers will build from, in order to tie into these behaviors, and enhance appeal to the next generation of consumers.

See also  MeitY Said to Conduct Quarterly Compliance Audit for Social Media Firms

It’s definitely worth taking a look at Google’s full Holiday 100 list, which, again, is a fairly basic overview, but may help you formulate a better idea of the key consumer trends, and inform your process.

Advertisement
free widgets for website

You can check out the Google Holiday 100 list here.

Follow Andrew Hutchinson on Twitter

Continue Reading
Advertisement free widgets for website
Click to comment

Leave a Reply

Your email address will not be published.

OTHER

Instagram Will Soon Test Tall Photos for Compatibility With Fullscreen Reels

Published

on

By

instagram-will-soon-test-tall-photos-for-compatibility-with-fullscreen-reels

Photo and video sharing platform Instagram might have halted its controversial redesign, but that doesn’t mean the company plans to stop focusing on full-screen content. During the weekly Ask Me Anything, CEO Adam Mosseri confirmed that Instagram will begin testing ultra-tall 9:16 photos “in a week or two.” “You can have tall videos, but you cannot have tall photos on Instagram. So, we thought maybe we should make sure that we treat both equally,” Mosseri said.

Currently, Instagram tops out around 4:5 when displaying vertical images that have been cropped accordingly. But introducing support for slimmer, taller 9:16 photos will help them fill the entire screen as you scroll through the app’s feed. CEO Adam Mosseri confirmed that Instagram will be testing this feature during the weekly Ask Me Anything.

Recently, Instagram pulled its TikTok-like redesign. Several photographers criticised Instagram’s TikTok-like redesign for the way it forces all photos to awkwardly display in a 9:16 frame. The new feed also added overlay gradients to the bottom of posts so that text would be easier to read. But that clashed with the original appearance of photographers’ work.

During the course of Instagram’s shaky redesign test with users, Mosseri admitted more than once that the full-screen experience was less than ideal for photos. Now Instagram very much still intends to showcase that ultra-tall photo experience, but without mandating it across the board.


See also  Ifeoma Ozoma: US tech whistleblower helping others speak out
Continue Reading

OTHER

WhatsApp Working on Login Approval Feature to Improve Account Security: Report

Published

on

By

whatsapp-working-on-login-approval-feature-to-improve-account-security:-report

WhatsApp is reportedly adding a new security feature to let people protect their accounts from potential scammers. According to a feature tracker, the feature is called Login Approval, and is currently under development. This will build on the two-step verification feature that the instant messaging platform already offers. With this feature, users can receive alerts inside WhatsApp when a user logs in to an account from a different smartphone. Recently, it was reported that WhatsApp is working on adding the ability to view past group participants on iOS.

According to a report by WhatsApp feature tracker WABetaInfo, the Meta-owned instant messaging platform is rolling out the WhatsApp beta version 2.22.17.22. The feature tracker has spotted a new security feature called Login Approval, which is currently under development, and could be released as part of a future update.

The rumoured Login Approval feature will send users an in-app alert when another user tries to log in to their accounts from a different smartphone, as per the report. A user will reportedly only be able to log in after approval has been granted from the handset where the account is already logged in from. This feature is said to mitigate the risk of a user’s account and information being stolen.

WhatsApp already offers two-step verification feature. The Login Approval feature can reportedly also protect users in case they have inadvertently shared their six-digit security code. As per the alleged screenshots shared by the WhatsApp features tracker, the alert also displays the time when the log in attempt was made and also information about the phone.

See also  Google Asked to Block Banned Groups, Organisations From YouTube in Nigeria

According to a recent report, WhatsApp is also working on adding the ability to view past group members with a beta version of its iOS client. The said update was reportedly released to a limited number of beta testers. A wider roll out of the feature to more beta testers can happen in the coming weeks, the report added.

Advertisement

free widgets for website

Continue Reading

OTHER

Government Issued 105 Blocking Orders to Social Media Firms Under New IT Rules

Published

on

By

government-issued-105-blocking-orders-to-social-media-firms-under-new-it-rules

The government has issued 105 directions to social media platforms under the new IT rules that came into effect in February last year, Parliament was informed on Friday. According to information shared by minister of state for electronics and IT Rajeev Chandrasekhar in a written reply to Rajya Sabha, the directions were issued by the Ministry of Information and Broadcasting under the new rules.

The data shared by the minister shows that 94 directions to block content was issued to YouTube between December 2021 and April 2022, five to Twitter, and three each to Facebook and Instagram.

Chandrasekhar said that the government’s policies are aimed at ensuring open, safe and trusted and accountable Internet for its users.

He said that the government has notified the Information Technology (Intermediary Guidelines and Digital Media Ethics Codes) Rules, 2021 (“IT Rules, 2021”) on February 25, 2021 to make intermediaries including social media platforms accountable to their users and enhance user safety online.

“Neither the Information Technology (IT) Act, 2000 nor the above said rules contravene users’ right to privacy,” Chandrasekhar said.

Advertisement

free widgets for website

The Ministry of Electronics and IT (Meity) is also said to conduct compliance audits of social media companies every quarter.

At present, social media platforms are required to disclose their compliance with IT rules 2021 every month where they disclose action taken by them in response to various grievances.

“MeitY has now put in place a mechanism to audit compliance of social media intermediaries under IT rules every quarter. As part of the audit, the ministry will verify if social media companies are reporting about grievances raised to them correctly and if their action taken is in sync with the laid out rules,” the source told PTI.

See also  Microsoft Teams Now Has 20 Million Daily Active Users, Up 7 Million From July

To tighten the noose on social media platforms, the government has proposed to set up an appellate panel which will have power to overrule decisions taken by social media companies with respect to any grievance. The public consultation process with respect to the proposed rule has been wrapped up by the IT ministry.


Advertisement

free widgets for website
Continue Reading

Trending