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Cleo Smith’s mother reveals sorrow in Instagram plea for help to find missing four-year-old …




The heartbroken mother of missing four-year-old Cleo Smith says it is getting more difficult as the days go by to cope without her beloved daughter.

Key points:

  • Cleo Smith has been missing since October 16
  • Local parents say they’re now more careful about letting their children play on the streets
  • Shire of Carnarvon President Eddie Smith says the local community is “shaken”

“Every day is getting harder without my shining bright light,” Ellie Smith posted on Instagram.

“Today she’s missed Halloween with her family  — her cousins, aunties uncles nannas and pop but most of all her parents and baby sister.

“She needs us and we need her.”

It has been 16 days since the preschooler disappeared from her family’s tent at the remote Blowholes campsite, north of Carnarvon in Western Australia’s Gascoyne region, in the early hours of October 16.

Police are continuing their inquiries both at the campsite and in the town of Carnarvon and have investigated over 200 reported sightings of Cleo, none of which turned out to be the missing child.


However, there has been no significant update.

A drone photo of houses next to a lake in Carnarvon.

With a population of around 5,000, Carnavon is 900 kilometres north of Perth.(ABC News: Phil Hemingway)

Reiterating her call for public help to find Cleo, Ms Smith said her daughter “is loved, she is happy … I just want her to come home.”

“I need my baby girl home, please I beg you!” she wrote.

“If you have ANYONE acting suspicious PLEASE CALL, if you’ve seen her, CALL”

“If you have any important information CALL!”


Carnarvon locals shaken

Carnarvon mother Chloe Reeves said Cleo’s mysterious disappearance had changed the town she has always considered a safe place.

“My kids are around Cleo’s age and I don’t let them go out of my sight now since the disappearance,” Ms Reeves said.

“[The] town’s not going to be the same for a long time.”

According to locals, Carnarvon is the kind of country community where everyone seems to know each other.

A photo of Chloe Reeves and children.

Carnarvon mother Chloe Reeves says her children are asking every day about the search.(ABC News: Evelyn Manfield)

The disappearance of one of their own has had a huge impact on people and for some, their sense of safety.


Streets quieter as search continues

Ms Reeves said in town there were usually kids running around, but in the weeks since Cleo had been missing, the streets were much quieter.

Like many other people across Western Australia and the rest of the country, Ms Reeves said her young kids were wondering every day if Cleo was alright.

A little girl wearing a backpack smiles at the camera.

The search for missing four-year-old Cleo Smith is in its third week.(Facebook: Ellie Smith)

“I just hope her family find her alive and well,” she said.

That mix of concern and hope for the young girl who has now been missing for 17 days seemed to be shared right across a town awash with posters and bumper stickers related to the search.

A mid-shot portrait of Eddie Smith wearing a blue shirt.

Shire president Eddie Smith says Carnavon is “shaken” by Cleo’s disappearance.(ABC News: Evelyn Manfield)

Shire of Carnarvon President Eddie Smith said the feeling of anxiousness and concern had not eased since the news of Cleo’s disappearance was first heard.


“[It has] definitely shaken the community, absolutely, and that’s across the whole community. It really has,” Mr Smith said.

Despite engaging 100 police officers in the investigation and offering a $1 million reward, police still have no suspects or any traces of Cleo’s missing sleeping bag.

‘Horrible thing’ in Carnarvon’s plaground

A Carnarvon resident of 25 years, Jenny Walsh agreed Cleo’s case had shocked and saddened locals who often venture 50 minutes north to the Blowholes.

A photo of Jenny Walsh wearing sunglasses with trees in the background.

Ms Walsh says she’s noticed a change in the attitudes of Carnavon locals.(ABC News: Evelyn Manfield)

She said every morning she hoped she would wake up to a resolution in the case.

“Suddenly this horrible thing’s happened and it does change people’s attitudes,” Ms Walsh said.


The campsite where Cleo and her family slept the night she vanished is considered Carnarvon’s playground, where locals go fishing and snorkelling.

A close-up of a bumper sticker that says 'missing child' with a photo of Cleo Smith.

A bumper sticker advertises the search for Cleo Smith.(ABC News: Evelyn Manfield)

“[It] was really a camping area for Carnarvon people, it wasn’t really a tourist area,” Ms Walsh said.

Mr Smith said the Blowholes had always been a place where children would wander off with their friends and return to camp when they were hungry.

But now he was not sure if that sense of safety would disappear.

Given the remoteness of the campsite, there has not been much CCTV footage available, making leads more difficult for police.


Despite this, Mr Smith was not sure if more CCTV in the area would necessarily help in the future.

Blowholes a changed place

On the weekend, travellers Anna and Robert Caffrey were some of the few people staying at the Blowholes.

They said Cleo’s case had given the campsite a dark feeling.

A photo of Anna and Robert Caffrey sitting outside their caravan.

Anna and Robert Caffrey say the Blowholes campsite now has a “dark feeling”.(ABC News: Evelyn Manfield)

Since the campsite reopened after being a closed-off crime scene, it has remained quiet.

Police officers, including drone operators, have continued to revisit the campsite to assist with the major investigation to find Cleo.


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5 apps for scheduling Instagram posts on iPhone and Android





Alright, we get it. You’re an Instagram Nostradamus.

You know exactly what you want to post and when you’re gonna want to post it. Maybe there’s a meme or comment you want to make that you know will be totally relevant for a future moment or event. Or it could be that you’re an influencer and you want to make sure you keep a steady stream of content coming, so you want to schedule posts for times when you know you won’t be active (or won’t have internet access).

You’ll be happy to know there are apps that are specialized for just such situations. So listen up, InstaNostradamuses…Instagrostra…Instadam…Insta…uh…you guys (we’ll workshop it. No we won’t. We’ll probably just abandon that effort completely. You’re welcome) — these are the Instagram-post-scheduling apps for you.

While all of the iPhone apps below are free to download, they all have some in-app purchases.

1. Planoly


We’ll start with “official partner” of Instagram, itself, Planoly — an Instaplanner that uses a grid to let you plan, schedule, and publish posts (as well as Reels) on Instagram. The app also lets you see post metrics and analytics so you can make sure your post didn’t flop.

Planoly is available for iOS on the Apple App Store and the Google Play store for Android.


2. Buffer

BufferCredit: buffer / app store

Buffer is another Instagram post scheduler that helps you plan your posts and analyze feedback once they’re published. Use a calendar view to drag and drop posts into days/time slots for easy scheduling.

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Buffer is available for iOS on the Apple App Store and the Google Play store for Android.

3. Preview

PreviewCredit: preview / app store

Preview offers typical post-scheduling tools and analytics along with a few helpful extras. Get caption ideas, recommendations for hashtags, and more.

Preview is available for iOS on the Apple App Store and the Google Play store for Android.

4. Content Office

Content OfficeCredit: content office / app store

An Instagram post scheduler with a visual boost, Content Office allows users to plan and schedule Instagram posts while learning “marketing and visual guides to grow your brand on Instagram.” Like aesthetics and using visuals to create cohesive themes? Maybe this is the Instaplanner for you.


Content Office is available for iOS on the Apple App Store.

5. Plann

PlannCredit: plann / apple store

You’ll never guess what “Plann” lets you do…

Aside from scheduling posts, get content ideas and recommendations, as well as strategy tips to ensure you’re maximizing your Instagram engagement. Ever wonder when the best time to post something is? Plann can offer you some help with that.

Plann is available for iOS on the Apple App Store and the Google Play store for Android.

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Social networking websites launch features to encourage users to get boosters





Facebook Instagram and TikTok are launching new features to encourage people to get their coronavirus booster jabs.

From Friday, users will be able to update their profiles with frames or stickers to show that they have had their top-up jab or aim to when they become eligible.

It follows on from people previously being able to show they have had their first and second jabs on certain social networking websites and apps.

TikTok also held a “grab a jab” event in London earlier this year.

I urge everyone who is eligible – don’t delay, get your vaccine or top up jab today to protect yourself and your loved ones

More than 16 million booster vaccines have now been given across the UK.

People who are aged 40 and above and received their second dose of their vaccine at least six months ago are currently eligible to have their booster.

A new campaign advert is also being launched on Friday, which shows how Covid-19 can build up in enclosed spaces and how to prevent that from happening.

Vaccines minister Maggie Throup said:  “Getting your booster is one of the most important things you can do to protect yourself and your family this winter.

“It is fantastic to see some of the biggest household names further back the phenomenal vaccine rollout, allowing their users to proudly display that they have played their part in helping us build a wall of defence across the country.

“I urge everyone who is eligible – don’t delay, get your vaccine or top-up jab today to protect yourself and your loved ones.”

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How many hashtags should you use to get the most ‘Likes’ on Instagram?




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Hashtags are a key feature of Instagram posts. In fact, they have become an essential means of ensuring more ‘Likes’ on social media – so long as you choose them wisely.

But how many hashtags should you use to maximise your popularity on the social network? The answer might surprise you.

It’s a question that many Instagram users ask themselves: what’s the right number of hashtags to add to a post? To find out, the Later platform analysed 18 million Instagram posts, excluding videos, Reels and Stories.

Interestingly, Later’s results differ from Instagram’s own recommendations. According to Later’s analysis, using more hashtags helps get better results in terms of “reach”, or the percentage of users exposed to the post. By using 20 hashtags, Later observed an optimal average reach rate of just under 36%. Using 30 hashtags gets the next-best reach rate. With five hashtags, reach hits just under 24%.

And while a post’s reach is important, engagement is even more so. From “Likes” and comments to shares and follows – on average, 30 hashtags appears to result in better engagement rates: “When it comes to average engagement rate, using 30 Instagram hashtags per feed post results in the most likes and comments,” says Later’s research.

Yet, at the end of September 2021, Instagram advised its creators to use between three and five hashtags for their posts, while warning them against using too many. The social network advised that using 10 to 20 hashtags per post “will not help you get additional distribution”.

For Later, there could be other reasons behind Instagram’s recommendations: “As Instagram continues to expand their discoverability and SEO tools, it makes sense that they want users to experiment with fewer, more relevant hashtags – this could help them accurately categorise and recommend your posts in suggested content streams, like the Instagram Reels feed or the updated hashtag search tabs,” the website explains. – AFP Relaxnews

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