You know TikTok. It’s all silly dances and goofy lip-syncs, Gen Z’s answer to the skateboarding duck. It may have started out that way, but it turns out what happens on TikTok doesn’t stay on TikTok. It spreads far and wide and gets serious — fast.

The Chinese-created platform hosting billions of short videos is now influencing traditional art forms in ways that YouTube, Facebook, Instagram and other social media can only dream of, and is minting so many stars it has been dubbed the Global X Factor. “It’s definitely the most relevant platform for creating content and cultural trends,” says Dan Weinstein of LA-based Underscore Talent, who has spent 20 years navigating the ever-changing digital media landscape.

Take Hollywood and TV. After 21-year-old Addison