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Watch: Lapland electric surfer becomes viral Instagram hit | Yle Uutiset

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Jaakko Tossavaisen liitelyä sähkösurffilla Kemijoen tyyntä pintaa pitkin on katseltu Instagramissa maailmanlaajuisesti jo lähes 32 miljoonaa kertaa.

A video published on Instagram by Rovaniemi-based photographer Toni Eskelinen of a surfer on an electric — or efoil — board skimming across a Lapland river has become one of the platform’s most popular Finnish reels of 2021.

The video — produced by Eskelinen and fellow photographer Samuli Rosenberg and featuring Jaakko Tossavainen on the efoil surfboard — has so far been viewed nearly 32 million times.

Eskelinen told Yle that the trio have been overwhelmed by the popularity of the video.

“I would not have thought that such a social media phenomenon would still be possible in 2021. Yes, it’s difficult to comprehend,” he said.

Instagram introduced reels — short video clips — to the platform last year in order to compete with the hugely popular TikTok video-sharing service.

Instagram therefore tries to turn the most popular reels into viral hits, according to Katarina Laaksonen, a digital marketing specialist with the Oulu-based marketing agency Kuulu.

“But more than 30 million global views is a huge figure,” Laaksonen said.

Viral hit recipe: beautiful, different and striking

The most popular reels on Instagram can reach hundreds of millions of people.

For example, some of Khaby Lame‘s reels — in which he wordlessly responds to ‘life hack’ videos — have garnered up to 280 million views.

According to Laaksonen, reels go viral when they have a striking quality but are also easy to understand — both of which are the case in Eskelinen’s surfer reel, especially as it is not dependent on understanding a certain language.

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“The viral video must be different from the other videos that are already on the platform, or very beautiful or funny, for example. This works especially well in tourism marketing, where one can provide a glimpse of specific natural conditions or cultures,” Laaksonen said.

Instagram becoming increasingly popular in tourism marketing

The surfer reel has been shared by many popular accounts on Instagram, including 9GAG, which has 65 million followers, as well as many tourism-related accounts with large followings.

Social media is a very important channel for photographers to market their own work, Eskelinen said.

“A lot of work has gone into making the video really take off. I have tried to remember to thank everyone with whom I have been able to cooperate,” he said.

Eskelinen often collaborates with the travel marketing company Visit Rovaniemi, but the surfer reel was initially produced without a commission. The photographer said the main idea behind the reel was to showcase the “best of Lapland” in the hope of attracting more tourists to the area.

Instagram has become an increasingly important tool for tourism marketing, Laaksonen pointed out, as the industry also invests in influencers.

“Certainly the attention received by this reel will have a positive impact on tourism in Lapland. I would even say that this is the kind of advertising that money can’t buy,” she added.

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5 apps for scheduling Instagram posts on iPhone and Android

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Alright, we get it. You’re an Instagram Nostradamus.

You know exactly what you want to post and when you’re gonna want to post it. Maybe there’s a meme or comment you want to make that you know will be totally relevant for a future moment or event. Or it could be that you’re an influencer and you want to make sure you keep a steady stream of content coming, so you want to schedule posts for times when you know you won’t be active (or won’t have internet access).

You’ll be happy to know there are apps that are specialized for just such situations. So listen up, InstaNostradamuses…Instagrostra…Instadam…Insta…uh…you guys (we’ll workshop it. No we won’t. We’ll probably just abandon that effort completely. You’re welcome) — these are the Instagram-post-scheduling apps for you.

While all of the iPhone apps below are free to download, they all have some in-app purchases.

1. Planoly

PLANOLY

We’ll start with “official partner” of Instagram, itself, Planoly — an Instaplanner that uses a grid to let you plan, schedule, and publish posts (as well as Reels) on Instagram. The app also lets you see post metrics and analytics so you can make sure your post didn’t flop.

Planoly is available for iOS on the Apple App Store and the Google Play store for Android.

2. Buffer

BufferCredit: buffer / app store

Buffer is another Instagram post scheduler that helps you plan your posts and analyze feedback once they’re published. Use a calendar view to drag and drop posts into days/time slots for easy scheduling.

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Buffer is available for iOS on the Apple App Store and the Google Play store for Android.

3. Preview

PreviewCredit: preview / app store

Preview offers typical post-scheduling tools and analytics along with a few helpful extras. Get caption ideas, recommendations for hashtags, and more.

Preview is available for iOS on the Apple App Store and the Google Play store for Android.

4. Content Office

Content OfficeCredit: content office / app store

An Instagram post scheduler with a visual boost, Content Office allows users to plan and schedule Instagram posts while learning “marketing and visual guides to grow your brand on Instagram.” Like aesthetics and using visuals to create cohesive themes? Maybe this is the Instaplanner for you.

Content Office is available for iOS on the Apple App Store.

5. Plann

PlannCredit: plann / apple store

You’ll never guess what “Plann” lets you do…

Aside from scheduling posts, get content ideas and recommendations, as well as strategy tips to ensure you’re maximizing your Instagram engagement. Ever wonder when the best time to post something is? Plann can offer you some help with that.

Plann is available for iOS on the Apple App Store and the Google Play store for Android.

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Social networking websites launch features to encourage users to get boosters

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Facebook Instagram and TikTok are launching new features to encourage people to get their coronavirus booster jabs.

From Friday, users will be able to update their profiles with frames or stickers to show that they have had their top-up jab or aim to when they become eligible.

It follows on from people previously being able to show they have had their first and second jabs on certain social networking websites and apps.

TikTok also held a “grab a jab” event in London earlier this year.

I urge everyone who is eligible – don’t delay, get your vaccine or top up jab today to protect yourself and your loved ones

More than 16 million booster vaccines have now been given across the UK.

People who are aged 40 and above and received their second dose of their vaccine at least six months ago are currently eligible to have their booster.

A new campaign advert is also being launched on Friday, which shows how Covid-19 can build up in enclosed spaces and how to prevent that from happening.

Vaccines minister Maggie Throup said:  “Getting your booster is one of the most important things you can do to protect yourself and your family this winter.

“It is fantastic to see some of the biggest household names further back the phenomenal vaccine rollout, allowing their users to proudly display that they have played their part in helping us build a wall of defence across the country.

“I urge everyone who is eligible – don’t delay, get your vaccine or top-up jab today to protect yourself and your loved ones.”

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How many hashtags should you use to get the most ‘Likes’ on Instagram?

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Hashtags are a key feature of Instagram posts. In fact, they have become an essential means of ensuring more ‘Likes’ on social media – so long as you choose them wisely.

But how many hashtags should you use to maximise your popularity on the social network? The answer might surprise you.

It’s a question that many Instagram users ask themselves: what’s the right number of hashtags to add to a post? To find out, the Later platform analysed 18 million Instagram posts, excluding videos, Reels and Stories.

Interestingly, Later’s results differ from Instagram’s own recommendations. According to Later’s analysis, using more hashtags helps get better results in terms of “reach”, or the percentage of users exposed to the post. By using 20 hashtags, Later observed an optimal average reach rate of just under 36%. Using 30 hashtags gets the next-best reach rate. With five hashtags, reach hits just under 24%.

And while a post’s reach is important, engagement is even more so. From “Likes” and comments to shares and follows – on average, 30 hashtags appears to result in better engagement rates: “When it comes to average engagement rate, using 30 Instagram hashtags per feed post results in the most likes and comments,” says Later’s research.

Yet, at the end of September 2021, Instagram advised its creators to use between three and five hashtags for their posts, while warning them against using too many. The social network advised that using 10 to 20 hashtags per post “will not help you get additional distribution”.

For Later, there could be other reasons behind Instagram’s recommendations: “As Instagram continues to expand their discoverability and SEO tools, it makes sense that they want users to experiment with fewer, more relevant hashtags – this could help them accurately categorise and recommend your posts in suggested content streams, like the Instagram Reels feed or the updated hashtag search tabs,” the website explains. – AFP Relaxnews

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