By Saba Kazi October 28, 2021
Social media influencers are everywhere nowadays, writing books, starring in Netflix movies and even making appearances at the Met Gala. Despite the increasing presence in mainstream media, social media influencers should not be treated as traditional celebrities.
Traditional celebrities like Brad Pitt or Ariana Grande come to fame through working in different types of entertainment industries such as music, movies and sports. Now social media has contributed to the creation of influencer-dominated content we experience today where anyone can gain a following no matter their talent level.
The purpose of an influencer is in the name; to influence people by often doing brand deals and promoting different products to their fans. They gain their following through posting on social media such as Instagram, TikTok and Youtube.
There can be an overlap between influencers and traditional celebrities. Influencers such as Charli D’Amelio and Addison Rae could be considered influencers turned celebrities as Rae has a movie and D’Amelio has a reality TV show. However, this doesn’t mean these influencers necessarily deserve to have these traditional celebrity opportunities.
There is no doubt that there is definitely a place for influencers in pop culture and advertising. In fact, most marketers consider influencer marketing as effective and plan to increase the budget for that.
While these influencers may be good for brand marketing, social media influencers are not on par with traditional celebrities and do not need to be treated as such.
One reason is there is not always a guaranteed level of legitimacy with the actual size of an influencer’s following. Anybody can create an Instagram account and create the facade of being an influencer by buying followers and engagement.
HBO came out with a documentary called “Fake Famous” to show how easy it is to gather high-quality photos, mimic trendy captions and purchase bots to follow a fake account as well as like the posts.
Another reason is that celebrities are supposed to be more of a household name while social media influencers have more of a niche following. Social media is still young and anyone can make an account go viral.
Not everyone in the real world keeps up with or even uses social media. Many people have no idea who a lot of these influencers are, so why should they be invited to an event as important in the celebrity world as the Met Gala?
Furthermore, celebrities are given opportunities to be in movies and release albums because more often than not, they have the talent. Many influencers have gotten acting opportunities just because of their star status on Instagram and TikTok.
It does not make sense to give a person like Addison Rae with no acting experience or training a movie contract just because they have a following. The same goes for influencer Cameron Dallas who was cast in “Mean Girls” on Broadway despite having no vocal talent or acting experience. He was cast simply because he was popular.
Being considered a social media influencer can be impressive but that doesn’t mean they can act or sing. Influencers can have their spotlight, but shouldn’t be given celebrity-level opportunities just because they have a lot of social media followers.
Saba Kazi is a biotechnology sophomore who can be reached at [email protected]
5 apps for scheduling Instagram posts on iPhone and Android
Alright, we get it. You’re an Instagram Nostradamus.
You know exactly what you want to post and when you’re gonna want to post it. Maybe there’s a meme or comment you want to make that you know will be totally relevant for a future moment or event. Or it could be that you’re an influencer and you want to make sure you keep a steady stream of content coming, so you want to schedule posts for times when you know you won’t be active (or won’t have internet access).
You’ll be happy to know there are apps that are specialized for just such situations. So listen up, InstaNostradamuses…Instagrostra…Instadam…Insta…uh…you guys (we’ll workshop it. No we won’t. We’ll probably just abandon that effort completely. You’re welcome) — these are the Instagram-post-scheduling apps for you.
While all of the iPhone apps below are free to download, they all have some in-app purchases.
We’ll start with “official partner” of Instagram, itself, Planoly — an Instaplanner that uses a grid to let you plan, schedule, and publish posts (as well as Reels) on Instagram. The app also lets you see post metrics and analytics so you can make sure your post didn’t flop.
Credit: buffer / app store
Buffer is another Instagram post scheduler that helps you plan your posts and analyze feedback once they’re published. Use a calendar view to drag and drop posts into days/time slots for easy scheduling.
Credit: preview / app store
Preview offers typical post-scheduling tools and analytics along with a few helpful extras. Get caption ideas, recommendations for hashtags, and more.
Credit: content office / app store
An Instagram post scheduler with a visual boost, Content Office allows users to plan and schedule Instagram posts while learning “marketing and visual guides to grow your brand on Instagram.” Like aesthetics and using visuals to create cohesive themes? Maybe this is the Instaplanner for you.
Content Office is available for iOS on the Apple App Store.
Credit: plann / apple store
You’ll never guess what “Plann” lets you do…
Aside from scheduling posts, get content ideas and recommendations, as well as strategy tips to ensure you’re maximizing your Instagram engagement. Ever wonder when the best time to post something is? Plann can offer you some help with that.
Social networking websites launch features to encourage users to get boosters
From Friday, users will be able to update their profiles with frames or stickers to show that they have had their top-up jab or aim to when they become eligible.
It follows on from people previously being able to show they have had their first and second jabs on certain social networking websites and apps.
TikTok also held a “grab a jab” event in London earlier this year.
I urge everyone who is eligible – don’t delay, get your vaccine or top up jab today to protect yourself and your loved ones
More than 16 million booster vaccines have now been given across the UK.
People who are aged 40 and above and received their second dose of their vaccine at least six months ago are currently eligible to have their booster.
A new campaign advert is also being launched on Friday, which shows how Covid-19 can build up in enclosed spaces and how to prevent that from happening.
Vaccines minister Maggie Throup said: “Getting your booster is one of the most important things you can do to protect yourself and your family this winter.
“It is fantastic to see some of the biggest household names further back the phenomenal vaccine rollout, allowing their users to proudly display that they have played their part in helping us build a wall of defence across the country.
“I urge everyone who is eligible – don’t delay, get your vaccine or top-up jab today to protect yourself and your loved ones.”
How many hashtags should you use to get the most ‘Likes’ on Instagram?
Hashtags are a key feature of Instagram posts. In fact, they have become an essential means of ensuring more ‘Likes’ on social media – so long as you choose them wisely.
But how many hashtags should you use to maximise your popularity on the social network? The answer might surprise you.
It’s a question that many Instagram users ask themselves: what’s the right number of hashtags to add to a post? To find out, the Later platform analysed 18 million Instagram posts, excluding videos, Reels and Stories.
Interestingly, Later’s results differ from Instagram’s own recommendations. According to Later’s analysis, using more hashtags helps get better results in terms of “reach”, or the percentage of users exposed to the post. By using 20 hashtags, Later observed an optimal average reach rate of just under 36%. Using 30 hashtags gets the next-best reach rate. With five hashtags, reach hits just under 24%.
And while a post’s reach is important, engagement is even more so. From “Likes” and comments to shares and follows – on average, 30 hashtags appears to result in better engagement rates: “When it comes to average engagement rate, using 30 Instagram hashtags per feed post results in the most likes and comments,” says Later’s research.
Yet, at the end of September 2021, Instagram advised its creators to use between three and five hashtags for their posts, while warning them against using too many. The social network advised that using 10 to 20 hashtags per post “will not help you get additional distribution”.
For Later, there could be other reasons behind Instagram’s recommendations: “As Instagram continues to expand their discoverability and SEO tools, it makes sense that they want users to experiment with fewer, more relevant hashtags – this could help them accurately categorise and recommend your posts in suggested content streams, like the Instagram Reels feed or the updated hashtag search tabs,” the website explains. – AFP Relaxnews
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