Connect with us


Instagram leader Adam Mosseri still thinks an app for kids is ‘the right thing to do’ – The …



In an interview with Washington Post reporters Wednesday, Instagram head Adam Mosseri said he still believes building an app for kids is “the right thing to do.”

Mosseri unexpectedly joined a public discussion The Post was hosting on Twitter about the findings from the Facebook Papers, a trove of internal documents released by a whistleblower. The documents, first obtained by the Wall Street Journal, have shown employee concerns that Facebook, which owns Instagram, valued growth over safety and how weaker moderation in some countries outside the United States leaves the platform vulnerable to abuse by criminal and authoritarian regimes.

Mosseri discussed the social media platforms’ ranking of user engagement, and he addressed the controversial Instagram Kids service, which the company paused development of last month.

Instagram had been repeatedly asked to abandon the nascent project over concerns about privacy, screen time and the mental health of young people. Calls to shut it down escalated after a Journal report showed the company knew Instagram could negatively affect teenage girls.


But on Wednesday, Mosseri said kids are often online anyway, and building a service just for them would give parents more control over how their children use the app.

“I get it’s an easy dunk, to dunk on the idea,” he said. “But I think if you get into the details of this and you look at the actual practical realities, it’s, I think, a much more responsible path than where we are today.”

Instagram has rules against users under the age of 13 and removes them if it finds they’ve made accounts, he said, but age verification is imperfect.

Facebook has already started using artificial intelligence to figure out how old its users are, according to a July blog post from its vice president of youth products, Pavni Diwanji. That information is applied to their accounts on other Facebook products, including Instagram.


The company knows how old people say they are when they put in a birth date to start an account. However, Mosseri said, kids are pretending to be older to sign up for accounts, with and without parental consent. Given how much else the social media company infers about people to better target ads — like interests and political leanings — being able to deduce a real age is plausible. The company’s system looks for cues like people wishing friends a “happy 12th birthday” to flag them as under 13.

But on Wednesday, Mosseri suggested individual apps shouldn’t be the ones to take on age verification. It would be much more efficient to solve the problem at the phone level, he said. Companies like Apple and Google could build in age verification, and any developer could use that to tailor its apps.

“We need to get better at age verification, I think that should happen at the operating system level not the app level,” he said.

See also  Social E-commerce Market Global Analysis 2021-2028: Facebook, Yunji Global, Instagram, Twitter ...

Facebook executives have made few public comments since the Facebook Papers became public, though spokespeople have defended the company.


On an earnings call Monday, CEO Mark Zuckerberg called the reporting by a consortium of newspapers “a coordinated effort to selectively use leaked documents to paint a false picture of our company.”

Read More

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


5 apps for scheduling Instagram posts on iPhone and Android





Alright, we get it. You’re an Instagram Nostradamus.

You know exactly what you want to post and when you’re gonna want to post it. Maybe there’s a meme or comment you want to make that you know will be totally relevant for a future moment or event. Or it could be that you’re an influencer and you want to make sure you keep a steady stream of content coming, so you want to schedule posts for times when you know you won’t be active (or won’t have internet access).

You’ll be happy to know there are apps that are specialized for just such situations. So listen up, InstaNostradamuses…Instagrostra…Instadam…Insta…uh…you guys (we’ll workshop it. No we won’t. We’ll probably just abandon that effort completely. You’re welcome) — these are the Instagram-post-scheduling apps for you.

While all of the iPhone apps below are free to download, they all have some in-app purchases.

1. Planoly


We’ll start with “official partner” of Instagram, itself, Planoly — an Instaplanner that uses a grid to let you plan, schedule, and publish posts (as well as Reels) on Instagram. The app also lets you see post metrics and analytics so you can make sure your post didn’t flop.

Planoly is available for iOS on the Apple App Store and the Google Play store for Android.


2. Buffer

BufferCredit: buffer / app store

Buffer is another Instagram post scheduler that helps you plan your posts and analyze feedback once they’re published. Use a calendar view to drag and drop posts into days/time slots for easy scheduling.

See also  How to become a Social Media Director: Qualifications, skills & more

Buffer is available for iOS on the Apple App Store and the Google Play store for Android.

3. Preview

PreviewCredit: preview / app store

Preview offers typical post-scheduling tools and analytics along with a few helpful extras. Get caption ideas, recommendations for hashtags, and more.

Preview is available for iOS on the Apple App Store and the Google Play store for Android.

4. Content Office

Content OfficeCredit: content office / app store

An Instagram post scheduler with a visual boost, Content Office allows users to plan and schedule Instagram posts while learning “marketing and visual guides to grow your brand on Instagram.” Like aesthetics and using visuals to create cohesive themes? Maybe this is the Instaplanner for you.


Content Office is available for iOS on the Apple App Store.

5. Plann

PlannCredit: plann / apple store

You’ll never guess what “Plann” lets you do…

Aside from scheduling posts, get content ideas and recommendations, as well as strategy tips to ensure you’re maximizing your Instagram engagement. Ever wonder when the best time to post something is? Plann can offer you some help with that.

Plann is available for iOS on the Apple App Store and the Google Play store for Android.

Continue Reading


Social networking websites launch features to encourage users to get boosters





Facebook Instagram and TikTok are launching new features to encourage people to get their coronavirus booster jabs.

From Friday, users will be able to update their profiles with frames or stickers to show that they have had their top-up jab or aim to when they become eligible.

It follows on from people previously being able to show they have had their first and second jabs on certain social networking websites and apps.

TikTok also held a “grab a jab” event in London earlier this year.

I urge everyone who is eligible – don’t delay, get your vaccine or top up jab today to protect yourself and your loved ones

More than 16 million booster vaccines have now been given across the UK.

People who are aged 40 and above and received their second dose of their vaccine at least six months ago are currently eligible to have their booster.

A new campaign advert is also being launched on Friday, which shows how Covid-19 can build up in enclosed spaces and how to prevent that from happening.

Vaccines minister Maggie Throup said:  “Getting your booster is one of the most important things you can do to protect yourself and your family this winter.

“It is fantastic to see some of the biggest household names further back the phenomenal vaccine rollout, allowing their users to proudly display that they have played their part in helping us build a wall of defence across the country.

“I urge everyone who is eligible – don’t delay, get your vaccine or top-up jab today to protect yourself and your loved ones.”

See also  How to become a Social Media Director: Qualifications, skills & more
Continue Reading


How many hashtags should you use to get the most ‘Likes’ on Instagram?





Hashtags are a key feature of Instagram posts. In fact, they have become an essential means of ensuring more ‘Likes’ on social media – so long as you choose them wisely.

But how many hashtags should you use to maximise your popularity on the social network? The answer might surprise you.

It’s a question that many Instagram users ask themselves: what’s the right number of hashtags to add to a post? To find out, the Later platform analysed 18 million Instagram posts, excluding videos, Reels and Stories.

Interestingly, Later’s results differ from Instagram’s own recommendations. According to Later’s analysis, using more hashtags helps get better results in terms of “reach”, or the percentage of users exposed to the post. By using 20 hashtags, Later observed an optimal average reach rate of just under 36%. Using 30 hashtags gets the next-best reach rate. With five hashtags, reach hits just under 24%.

And while a post’s reach is important, engagement is even more so. From “Likes” and comments to shares and follows – on average, 30 hashtags appears to result in better engagement rates: “When it comes to average engagement rate, using 30 Instagram hashtags per feed post results in the most likes and comments,” says Later’s research.

Yet, at the end of September 2021, Instagram advised its creators to use between three and five hashtags for their posts, while warning them against using too many. The social network advised that using 10 to 20 hashtags per post “will not help you get additional distribution”.

For Later, there could be other reasons behind Instagram’s recommendations: “As Instagram continues to expand their discoverability and SEO tools, it makes sense that they want users to experiment with fewer, more relevant hashtags – this could help them accurately categorise and recommend your posts in suggested content streams, like the Instagram Reels feed or the updated hashtag search tabs,” the website explains. – AFP Relaxnews

See also  Watch video: Woman booked for Instagram dance video shot on Mahakal temple premises in Ujjain
Continue Reading