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COMMUNITY SPOTLIGHT: Scarecrow Search 2021: Renfrew BIA challenges downtown …

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Downtown businesses are challenged to a social media contest by the Renfrew BIA.

The BIA has organized the Scarecrow Search, which challenges downtown merchants to decorate their own scarecrow and display it.

Then business owners are asked to snap a photo of their scarecrow and share it on either facebook or instagram with the hashtag, #renfrewscarecrowhunt2021 and tagging the BIA and their business name.

BIA chair, Christina Ouellet says business receiving the most tags will also be awarded as a winner on each platform.

Scarecrow Search 2021

To celebrate fall the BIA is running a Scarecrow scavenger hunt contest and we’d like to invite you to play along.

The contest will run on both Facebook and Instagram platforms in order to help generate more exposure and *foot traffic (should you choose) for your business . [*See “What’s in it for you”, bullet point 2, for more details.]

The contest will be open to the public and will run Oct 1st – Oct 11th.

How it works:

Contestants will be required to take a photo of YOUR scarecrow and post it to either (or both) social media platforms, tagging YOUR business, the BIA (@downtownrenfrew), and using the hashtag:

#renfrewscarecrowhunt2021

To get exposure for as many participating businesses as possible, each contestant will only be allowed 1 entry per business on each platform.

1 Contest entry winner will be awarded on each platform.

Each winner will be awarded a $50 BIA Gift Certificate.

The business receiving the most tags will also be awarded as a winner on each platform.

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Each winning business will be awarded bragging rights and a mini exposure on BOTH platforms.

[See: “What’s in it for you” below, for more details.]

What’s in it for you?

·         Increased exposure over 2 social media platforms

·         Option to have participants come in and explore your location OR take a photo through your window/outside your business to enter.

·         The business with the most tags/entries will receive bragging rights AND a mini expose introducing their winning scarecrow on the BIA page. Business with the most tags will be awarded on each platform but expose will be run on both platforms citing 1st & 2nd place (based on most tag ranking).

What you have to do:

1.    Build, craft, buy, or create a scarecrow to put on display Oct 1st to 11th.. Winners will be drawn on October 12th.

2.    On Oct 1st : Post a picture of your scarecrow on your social media pages that

3.    1) tags the Downtown Renfrew BIA Instagram and Facebook (@downtownrenfrew), and


2) displays the event hashtag: #RenfrewScarecrowSeeker

4.    MOST IMPORTANTLY let us know you’re in by replying to this email OR contacting Meredith by September 30, 2021 so we can ensure you get the participant package on time!

Participating Businesses will receive:

·         Event Participation Poster to display on front entrance/window

·         Participating Merchant listing on Facebook and Instagram posts for the event

·         Digital Event Participation Poster for use on social media

·         Event Hashtag to be used for contest and event postings

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5 apps for scheduling Instagram posts on iPhone and Android

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Alright, we get it. You’re an Instagram Nostradamus.

You know exactly what you want to post and when you’re gonna want to post it. Maybe there’s a meme or comment you want to make that you know will be totally relevant for a future moment or event. Or it could be that you’re an influencer and you want to make sure you keep a steady stream of content coming, so you want to schedule posts for times when you know you won’t be active (or won’t have internet access).

You’ll be happy to know there are apps that are specialized for just such situations. So listen up, InstaNostradamuses…Instagrostra…Instadam…Insta…uh…you guys (we’ll workshop it. No we won’t. We’ll probably just abandon that effort completely. You’re welcome) — these are the Instagram-post-scheduling apps for you.

While all of the iPhone apps below are free to download, they all have some in-app purchases.

1. Planoly

PLANOLY

We’ll start with “official partner” of Instagram, itself, Planoly — an Instaplanner that uses a grid to let you plan, schedule, and publish posts (as well as Reels) on Instagram. The app also lets you see post metrics and analytics so you can make sure your post didn’t flop.

Planoly is available for iOS on the Apple App Store and the Google Play store for Android.

2. Buffer

BufferCredit: buffer / app store

Buffer is another Instagram post scheduler that helps you plan your posts and analyze feedback once they’re published. Use a calendar view to drag and drop posts into days/time slots for easy scheduling.

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Buffer is available for iOS on the Apple App Store and the Google Play store for Android.

3. Preview

PreviewCredit: preview / app store

Preview offers typical post-scheduling tools and analytics along with a few helpful extras. Get caption ideas, recommendations for hashtags, and more.

Preview is available for iOS on the Apple App Store and the Google Play store for Android.

4. Content Office

Content OfficeCredit: content office / app store

An Instagram post scheduler with a visual boost, Content Office allows users to plan and schedule Instagram posts while learning “marketing and visual guides to grow your brand on Instagram.” Like aesthetics and using visuals to create cohesive themes? Maybe this is the Instaplanner for you.

Content Office is available for iOS on the Apple App Store.

5. Plann

PlannCredit: plann / apple store

You’ll never guess what “Plann” lets you do…

Aside from scheduling posts, get content ideas and recommendations, as well as strategy tips to ensure you’re maximizing your Instagram engagement. Ever wonder when the best time to post something is? Plann can offer you some help with that.

Plann is available for iOS on the Apple App Store and the Google Play store for Android.

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Social networking websites launch features to encourage users to get boosters

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Facebook Instagram and TikTok are launching new features to encourage people to get their coronavirus booster jabs.

From Friday, users will be able to update their profiles with frames or stickers to show that they have had their top-up jab or aim to when they become eligible.

It follows on from people previously being able to show they have had their first and second jabs on certain social networking websites and apps.

TikTok also held a “grab a jab” event in London earlier this year.

I urge everyone who is eligible – don’t delay, get your vaccine or top up jab today to protect yourself and your loved ones

More than 16 million booster vaccines have now been given across the UK.

People who are aged 40 and above and received their second dose of their vaccine at least six months ago are currently eligible to have their booster.

A new campaign advert is also being launched on Friday, which shows how Covid-19 can build up in enclosed spaces and how to prevent that from happening.

Vaccines minister Maggie Throup said:  “Getting your booster is one of the most important things you can do to protect yourself and your family this winter.

“It is fantastic to see some of the biggest household names further back the phenomenal vaccine rollout, allowing their users to proudly display that they have played their part in helping us build a wall of defence across the country.

“I urge everyone who is eligible – don’t delay, get your vaccine or top-up jab today to protect yourself and your loved ones.”

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How many hashtags should you use to get the most ‘Likes’ on Instagram?

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Hashtags are a key feature of Instagram posts. In fact, they have become an essential means of ensuring more ‘Likes’ on social media – so long as you choose them wisely.

But how many hashtags should you use to maximise your popularity on the social network? The answer might surprise you.

It’s a question that many Instagram users ask themselves: what’s the right number of hashtags to add to a post? To find out, the Later platform analysed 18 million Instagram posts, excluding videos, Reels and Stories.

Interestingly, Later’s results differ from Instagram’s own recommendations. According to Later’s analysis, using more hashtags helps get better results in terms of “reach”, or the percentage of users exposed to the post. By using 20 hashtags, Later observed an optimal average reach rate of just under 36%. Using 30 hashtags gets the next-best reach rate. With five hashtags, reach hits just under 24%.

And while a post’s reach is important, engagement is even more so. From “Likes” and comments to shares and follows – on average, 30 hashtags appears to result in better engagement rates: “When it comes to average engagement rate, using 30 Instagram hashtags per feed post results in the most likes and comments,” says Later’s research.

Yet, at the end of September 2021, Instagram advised its creators to use between three and five hashtags for their posts, while warning them against using too many. The social network advised that using 10 to 20 hashtags per post “will not help you get additional distribution”.

For Later, there could be other reasons behind Instagram’s recommendations: “As Instagram continues to expand their discoverability and SEO tools, it makes sense that they want users to experiment with fewer, more relevant hashtags – this could help them accurately categorise and recommend your posts in suggested content streams, like the Instagram Reels feed or the updated hashtag search tabs,” the website explains. – AFP Relaxnews

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