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Social media influencers are a part of the daily media diet of swiping, scrolling and double-tapping for many teens and adults. Some see them as modern role models and entrepreneurs who have the potential to play an important role in identity for their many viewers, followers, fans and subscribers.
The digital world works as a window into the lives of others and even places that were once unknown and cut off from the average person’s experience and knowledge. But in the age of hashtags, these content creators may also be found in the same city and with more diverse backgrounds.
In our “Identifying Influencers” series, we take a behind-the-Instagram look at the lives of some of South Florida’s most popular social media mavens, how they got started, how it’s going and what the future holds.
Ana Elvir and Teddy of Teddy + Ana | Tour Guides
Instagram: @tourwithteddy, 15,000+ followers
TikTok: tourwithteddy, 661 followers
“It all started with just my friends telling me to make an Instagram page,” said Ana Elvir. “I never thought that I was going to create content or be an influencer. Giving people a guide of all the things you can do in South Florida has opened up opportunities for me and other people.”
Depending on who someone asks, pet-specific social media accounts can receive laughs or the occasional eye rolls. But social-savvy pet owners can make legitimate business with their famous furry friends such as Teddy, Elvir’s 1-year-old Maltese puppy.
With over 15,000 Instagram followers, 39-year-old pup parent Elvir has gone beyond the typical “furry critters category.” For over a year, she has been a lifestyle blogger and influencer traveling throughout South Florida. The duo explores pet-friendly locations such as hotels, restaurants, beaches and small businesses.
“It just started as an Instagram page to show my friends my new puppy,” Elvir said.
Working in hospitality before she was furloughed, Elvir got Teddy on Mother’s Day. Even though she was temporarily out of work during the pandemic, she still pursued wanting to help her friends in hospitality.
After contacting them, she decided to do local tours with Teddy and provide pet-friendly advice and knowledge on hotels, especially for people who didn’t feel comfortable flying during the peak of COVID-19 and were looking for a staycation.
This led to Elvir writing about these places for her blog, posting it on social media, and in June of 2020, celebrity and entertainment reporter, Perez Hilton, gave Teddy a shout-out as the newest “it” pup. Teddy’s popularity rose and Elvir and Teddy’s tours became a full-time job.
“I wanted to help the hospitality industry,” Elvir said. “Now we get contacted to do hotel jobs and list pet-friendly areas, review products…and got contacts from other states now.”
As a social media specialist, Elvir said she believes engagement with followers is crucial and she thinks eight- to 10-second videos like TikTok are shaping the future beyond photos.
With the help of Elvir, Teddy now works as a product ambassador, host of the Tour with Teddy series, and even a model for W Fort Lauderdale wearing Louis Vuitton- and Gucci-inspired outfits. Even though it just started as something for fun, Elvir and Teddy lend a helping hand and paw to help people and animals in need.
Chelsea Magnusen of Halo Glow Beauty
Instagram: @blondebomb_chel, 46,000+ followers
TikTok: blondebomb_chel, 365 followers
Being a lifestyle blogger is one of the most competitive blogging niches around. They are in constant competition to gain a large following.
Chelsea Magnusen always enjoyed writing, and even when she worked in a corporate setting, the 29-year-old was thinking about blogging and content creating.
“I want to work for myself and wanted the independence that comes with it,” she said.
Once she moved from Pittsburgh to Broward County, she wanted to share topics she was passionate about such as skincare routines, fitness, fashion, and everyday relatable yet inspirational tips and topics.
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Magnusen used her blog and Instagram pages to network with brands daily to work as an influencer.
“It takes a lot of time creating content that is worth posting for the brand and enticing brands to want to work with you,” she said.
Lifestyle bloggers often promote products, brands and services. So the person behind the blog must be well-versed in the specific topics.
“People think it’s all sunshine and rainbows,” Magnusen said, “but it’s a big-time commitment because if these brands are paying you they expect an amount of turnaround from the content you’re creating for them.”
Through posting Instagram photos, editing videos, engagement and blog posts, Magnusen came across a third-party company that reached out to her and she works with Amazon.
“People think because it’s social media and Instagram it has to be all about you,” she said. “It’s about making content that’s relatable and they want to see things through your eyes and the content that truly connects us.”
LinkedIn Makes its 20 Most Popular LinkedIn Learning Courses Freely Available Throughout August
Looking to up your skills for a job change or career advancement in the second half of the year?
This will help – today, LinkedIn has published its listing of the 20 most popular LinkedIn Learning courses over the first half of 2022. In addition to this, LinkedIn’s also making each of these courses free to access till the end of the month – so now may well be the best time to jump in and brush up on the latest, rising skills in your industry.
As per LinkedIn:
“As the Great Reshuffle slows and the job market cools, professionals are getting more serious about skill building. The pandemic accelerated change across industries, and as a result, skills to do a job today have changed even compared to a few years ago. Professionals are responding by learning new skills to future-proof their careers and meet the moment.”
LinkedIn says that over seven million people have undertaken these 20 courses this year, covering everything from improved communication, project management, coding, strategic thinking and more.
Here are the top 20 LinkedIn Learning courses right now, which you can access via the relevant links:
- Goal Setting: Objectives and Key Results (OKRs) with Jessie Withers
- Excel Essential Training (Office 365/Microsoft 365) with Dennis Taylor
- Interpersonal Communication with Dorie Clark
- Cultivating a Growth Mindset with Gemma Leigh Roberts
- Project Management Foundations with Bonnie Biafore
- Using Questions to Foster Critical Thinking and Curiosity with Joshua Miller
- Essentials of Team Collaboration with Dana Brownlee
- Unconscious Bias with Stacey Gordon
- Learning Python with Joe Marini
- Communicating with Confidence with Jeff Ansell
- Speaking Confidently and Effectively with Pete Mockaitis
- Learning the OWASP Top 10 with Caroline Wong
- Power BI Essential Training with Gini von Courter
- Strategic Thinking with Dorie Clark
- SQL Essential Training with Bill Weinman
- Developing Your Emotional Intelligence with Gemma Leigh Roberts
- Communication Foundations with Brenda Bailey-Hughes and Tatiana Kolovou
- Agile Foundations with Doug Rose
- Digital Marketing Foundations with Brad Batesole
- Critical Thinking with Mike Figliuolo
If you’ve been thinking about upskilling, now may be the time – or maybe it’s just worth taking some of the programming courses, for example, so that you have a better understanding of how to communicate between departments on projects.
Or you could take an Agile course. If, you know, you don’t trust your own management ability.
The courses are available for free till August 31st via the above links.
Instagram Is Rolling Out Reels Replies, And Will Be Testing A New Feature Which Informs …
Instagram has added a few more social features to the platform, with Reels Replies being rolled out. Along with the Replies, anew feature is being tested that shows when two users are active together in the same chat.
Reels has been performing much better than perhaps even Instagram ever anticipated. The TikTok-inspired new video format (which officially claims to have absolutely no relation to the former) had some trouble really finding its footing initially. However, Reels has grown massively and while it may not be a source of the most direct competition to TikTok, it is indeed a worthy alternative.
Reels has grown to the point that it has a massive creator program attached to it, and the video format has even been migrated to Facebook with the goal of generating further user interest there. Naturally, with such a successful virtual goldmine on its hands, Instagram has been hard at work developing new features and interface updates for Reels, integrating it more and more seamlessly into the rest of the social media platform. Features such as Reels Replies are a major part of such attempts at integration.
Reels Visual Replies are essentially just what they sound like: A Reel that is being used to reply to someone. It’s a feature that’s been seen frequently across TikTok as well. Reel Replies essentially take a user’s comments, and reply to them in video format. The comment will then show up within the Reel itself as a text-box, taking up some amount of space, and showing both the user who issued said comment along with the text. The text-box is apparently adjustable, with users having the ability to move it around and change its size depending on where it obstructs one’s Reel the least.
Overall, it’s a fun addition to the Reels format, even if the credit should be going to TikTok first. At any rate, it’s an example of Instagram really utilizing Reels’ social media capabilities, outside of just serving it up as a form of entertainment.
Speaking of social media capabilities, a new feature might help alleviate one of the most common frustrations encountered across all such platforms. Isn’t it annoying when you see that a friend’s online, but isn’t replying to your chat? Sure, they’ve probably just put their phone down to run a quick errand, but there’s no way for you to know, right? Well, there sort of is now! Instagram is beta testing a new feature via which if both users are active within a chat, the platform will display that accordingly. It’s a work-around, sure, and one that’s currently being tested for usefulness, but it’s still a very nice, and even fresh, addition to the social media game.
— Yash Joshi (@MeYashjoshi) December 10, 2021
5 apps for scheduling Instagram posts on iPhone and Android
Alright, we get it. You’re an Instagram Nostradamus.
You know exactly what you want to post and when you’re gonna want to post it. Maybe there’s a meme or comment you want to make that you know will be totally relevant for a future moment or event. Or it could be that you’re an influencer and you want to make sure you keep a steady stream of content coming, so you want to schedule posts for times when you know you won’t be active (or won’t have internet access).
You’ll be happy to know there are apps that are specialized for just such situations. So listen up, InstaNostradamuses…Instagrostra…Instadam…Insta…uh…you guys (we’ll workshop it. No we won’t. We’ll probably just abandon that effort completely. You’re welcome) — these are the Instagram-post-scheduling apps for you.
While all of the iPhone apps below are free to download, they all have some in-app purchases.
We’ll start with “official partner” of Instagram, itself, Planoly — an Instaplanner that uses a grid to let you plan, schedule, and publish posts (as well as Reels) on Instagram. The app also lets you see post metrics and analytics so you can make sure your post didn’t flop.
Credit: buffer / app store
Buffer is another Instagram post scheduler that helps you plan your posts and analyze feedback once they’re published. Use a calendar view to drag and drop posts into days/time slots for easy scheduling.
Credit: preview / app store
Preview offers typical post-scheduling tools and analytics along with a few helpful extras. Get caption ideas, recommendations for hashtags, and more.
Credit: content office / app store
An Instagram post scheduler with a visual boost, Content Office allows users to plan and schedule Instagram posts while learning “marketing and visual guides to grow your brand on Instagram.” Like aesthetics and using visuals to create cohesive themes? Maybe this is the Instaplanner for you.
Content Office is available for iOS on the Apple App Store.
Credit: plann / apple store
You’ll never guess what “Plann” lets you do…
Aside from scheduling posts, get content ideas and recommendations, as well as strategy tips to ensure you’re maximizing your Instagram engagement. Ever wonder when the best time to post something is? Plann can offer you some help with that.
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