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Meet South Florida’s influencers: Teddy + Ana and Halo Glow Beauty – Sun Sentinel

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Social media influencers are a part of the daily media diet of swiping, scrolling and double-tapping for many teens and adults. Some see them as modern role models and entrepreneurs who have the potential to play an important role in identity for their many viewers, followers, fans and subscribers.

The digital world works as a window into the lives of others and even places that were once unknown and cut off from the average person’s experience and knowledge. But in the age of hashtags, these content creators may also be found in the same city and with more diverse backgrounds.

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In our “Identifying Influencers” series, we take a behind-the-Instagram look at the lives of some of South Florida’s most popular social media mavens, how they got started, how it’s going and what the future holds.

Ana Elvir and Teddy of Teddy + Ana | Tour Guides

Instagram: @tourwithteddy, 15,000+ followers

TikTok: tourwithteddy, 661 followers

“It all started with just my friends telling me to make an Instagram page,” said Ana Elvir. “I never thought that I was going to create content or be an influencer. Giving people a guide of all the things you can do in South Florida has opened up opportunities for me and other people.”

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Depending on who someone asks, pet-specific social media accounts can receive laughs or the occasional eye rolls. But social-savvy pet owners can make legitimate business with their famous furry friends such as Teddy, Elvir’s 1-year-old Maltese puppy.

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With over 15,000 Instagram followers, 39-year-old pup parent Elvir has gone beyond the typical “furry critters category.” For over a year, she has been a lifestyle blogger and influencer traveling throughout South Florida. The duo explores pet-friendly locations such as hotels, restaurants, beaches and small businesses.

Ana Elvir and her dog Teddy are ready for social media adventures.

Ana Elvir and her dog Teddy are ready for social media adventures. (Tina DaSilva Photography / Courtesy)

“It just started as an Instagram page to show my friends my new puppy,” Elvir said.

Working in hospitality before she was furloughed, Elvir got Teddy on Mother’s Day. Even though she was temporarily out of work during the pandemic, she still pursued wanting to help her friends in hospitality.

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After contacting them, she decided to do local tours with Teddy and provide pet-friendly advice and knowledge on hotels, especially for people who didn’t feel comfortable flying during the peak of COVID-19 and were looking for a staycation.

This led to Elvir writing about these places for her blog, posting it on social media, and in June of 2020, celebrity and entertainment reporter, Perez Hilton, gave Teddy a shout-out as the newest “it” pup. Teddy’s popularity rose and Elvir and Teddy’s tours became a full-time job.

“I wanted to help the hospitality industry,” Elvir said. “Now we get contacted to do hotel jobs and list pet-friendly areas, review products…and got contacts from other states now.”

As a social media specialist, Elvir said she believes engagement with followers is crucial and she thinks eight- to 10-second videos like TikTok are shaping the future beyond photos.

Lifestyle blogger and influencer Ana Elvir travels throughout South Florida with her dog Teddy as they explore pet-friendly locations such as hotels, restaurants, beaches and small businesses.

Lifestyle blogger and influencer Ana Elvir travels throughout South Florida with her dog Teddy as they explore pet-friendly locations such as hotels, restaurants, beaches and small businesses. (Tina DaSilva Photography / Courtesy)

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With the help of Elvir, Teddy now works as a product ambassador, host of the Tour with Teddy series, and even a model for W Fort Lauderdale wearing Louis Vuitton- and Gucci-inspired outfits. Even though it just started as something for fun, Elvir and Teddy lend a helping hand and paw to help people and animals in need.

Chelsea Magnusen of Halo Glow Beauty

Instagram: @blondebomb_chel, 46,000+ followers

TikTok: blondebomb_chel, 365 followers

Being a lifestyle blogger is one of the most competitive blogging niches around. They are in constant competition to gain a large following.

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Chelsea Magnusen always enjoyed writing, and even when she worked in a corporate setting, the 29-year-old was thinking about blogging and content creating.

“I want to work for myself and wanted the independence that comes with it,” she said.

Chelsea Magnusen uses her blog and Instagram pages to network with brands daily to work as an influencer.

Chelsea Magnusen uses her blog and Instagram pages to network with brands daily to work as an influencer. (Chelsea Magnusen / Courtesy)

Once she moved from Pittsburgh to Broward County, she wanted to share topics she was passionate about such as skincare routines, fitness, fashion, and everyday relatable yet inspirational tips and topics.

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Magnusen used her blog and Instagram pages to network with brands daily to work as an influencer.

“It takes a lot of time creating content that is worth posting for the brand and enticing brands to want to work with you,” she said.

Lifestyle bloggers often promote products, brands and services. So the person behind the blog must be well-versed in the specific topics.

“People think it’s all sunshine and rainbows,” Magnusen said, “but it’s a big-time commitment because if these brands are paying you they expect an amount of turnaround from the content you’re creating for them.”

Lifestyle blogger Chelsea Magnusen says she tries to keep her content relatable.

Lifestyle blogger Chelsea Magnusen says she tries to keep her content relatable. (Jeffrey Daysu Johnson / Courtesy)

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Through posting Instagram photos, editing videos, engagement and blog posts, Magnusen came across a third-party company that reached out to her and she works with Amazon.

“People think because it’s social media and Instagram it has to be all about you,” she said. “It’s about making content that’s relatable and they want to see things through your eyes and the content that truly connects us.”

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5 apps for scheduling Instagram posts on iPhone and Android

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Alright, we get it. You’re an Instagram Nostradamus.

You know exactly what you want to post and when you’re gonna want to post it. Maybe there’s a meme or comment you want to make that you know will be totally relevant for a future moment or event. Or it could be that you’re an influencer and you want to make sure you keep a steady stream of content coming, so you want to schedule posts for times when you know you won’t be active (or won’t have internet access).

You’ll be happy to know there are apps that are specialized for just such situations. So listen up, InstaNostradamuses…Instagrostra…Instadam…Insta…uh…you guys (we’ll workshop it. No we won’t. We’ll probably just abandon that effort completely. You’re welcome) — these are the Instagram-post-scheduling apps for you.

While all of the iPhone apps below are free to download, they all have some in-app purchases.

1. Planoly

PLANOLY

We’ll start with “official partner” of Instagram, itself, Planoly — an Instaplanner that uses a grid to let you plan, schedule, and publish posts (as well as Reels) on Instagram. The app also lets you see post metrics and analytics so you can make sure your post didn’t flop.

Planoly is available for iOS on the Apple App Store and the Google Play store for Android.

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2. Buffer

BufferCredit: buffer / app store

Buffer is another Instagram post scheduler that helps you plan your posts and analyze feedback once they’re published. Use a calendar view to drag and drop posts into days/time slots for easy scheduling.

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Buffer is available for iOS on the Apple App Store and the Google Play store for Android.

3. Preview

PreviewCredit: preview / app store

Preview offers typical post-scheduling tools and analytics along with a few helpful extras. Get caption ideas, recommendations for hashtags, and more.

Preview is available for iOS on the Apple App Store and the Google Play store for Android.

4. Content Office

Content OfficeCredit: content office / app store

An Instagram post scheduler with a visual boost, Content Office allows users to plan and schedule Instagram posts while learning “marketing and visual guides to grow your brand on Instagram.” Like aesthetics and using visuals to create cohesive themes? Maybe this is the Instaplanner for you.

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Content Office is available for iOS on the Apple App Store.

5. Plann

PlannCredit: plann / apple store

You’ll never guess what “Plann” lets you do…

Aside from scheduling posts, get content ideas and recommendations, as well as strategy tips to ensure you’re maximizing your Instagram engagement. Ever wonder when the best time to post something is? Plann can offer you some help with that.

Plann is available for iOS on the Apple App Store and the Google Play store for Android.

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Social networking websites launch features to encourage users to get boosters

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Facebook Instagram and TikTok are launching new features to encourage people to get their coronavirus booster jabs.

From Friday, users will be able to update their profiles with frames or stickers to show that they have had their top-up jab or aim to when they become eligible.

It follows on from people previously being able to show they have had their first and second jabs on certain social networking websites and apps.

TikTok also held a “grab a jab” event in London earlier this year.

I urge everyone who is eligible – don’t delay, get your vaccine or top up jab today to protect yourself and your loved ones

More than 16 million booster vaccines have now been given across the UK.

People who are aged 40 and above and received their second dose of their vaccine at least six months ago are currently eligible to have their booster.

A new campaign advert is also being launched on Friday, which shows how Covid-19 can build up in enclosed spaces and how to prevent that from happening.

Vaccines minister Maggie Throup said:  “Getting your booster is one of the most important things you can do to protect yourself and your family this winter.

“It is fantastic to see some of the biggest household names further back the phenomenal vaccine rollout, allowing their users to proudly display that they have played their part in helping us build a wall of defence across the country.

“I urge everyone who is eligible – don’t delay, get your vaccine or top-up jab today to protect yourself and your loved ones.”

See also  Instagram influencers must clearly label paid adverts, says German court | Euronews
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How many hashtags should you use to get the most ‘Likes’ on Instagram?

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Hashtags are a key feature of Instagram posts. In fact, they have become an essential means of ensuring more ‘Likes’ on social media – so long as you choose them wisely.

But how many hashtags should you use to maximise your popularity on the social network? The answer might surprise you.

It’s a question that many Instagram users ask themselves: what’s the right number of hashtags to add to a post? To find out, the Later platform analysed 18 million Instagram posts, excluding videos, Reels and Stories.

Interestingly, Later’s results differ from Instagram’s own recommendations. According to Later’s analysis, using more hashtags helps get better results in terms of “reach”, or the percentage of users exposed to the post. By using 20 hashtags, Later observed an optimal average reach rate of just under 36%. Using 30 hashtags gets the next-best reach rate. With five hashtags, reach hits just under 24%.

And while a post’s reach is important, engagement is even more so. From “Likes” and comments to shares and follows – on average, 30 hashtags appears to result in better engagement rates: “When it comes to average engagement rate, using 30 Instagram hashtags per feed post results in the most likes and comments,” says Later’s research.

Yet, at the end of September 2021, Instagram advised its creators to use between three and five hashtags for their posts, while warning them against using too many. The social network advised that using 10 to 20 hashtags per post “will not help you get additional distribution”.

For Later, there could be other reasons behind Instagram’s recommendations: “As Instagram continues to expand their discoverability and SEO tools, it makes sense that they want users to experiment with fewer, more relevant hashtags – this could help them accurately categorise and recommend your posts in suggested content streams, like the Instagram Reels feed or the updated hashtag search tabs,” the website explains. – AFP Relaxnews

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