Connect with us


Snapchat makes a quiet comeback in India – Mint




Snapchat, the app that pioneered the ‘disappearing stories’ feature five years ago, is witnessing a resurgence in India, with the country emerging as the US company’s largest user base outside its home market. It’s a resurrection of sorts for an app that lost its growth momentum after rival Instagram copied its stories feature in late 2016.

free widgets for website

Snapchat clocked 102.4 million downloads on Google Play Store in India between January and August, according to web analytics service provider Similarweb. During the period, Instagram recorded 230 million downloads on Android devices in India. A digital media agency executive notes that Snapchat had a mere 7 million monthly active users, or MAUs, in India in June 2019. According to industry estimates, the MAUs have grown sevenfold since then.

Gen Z-ers and millennials are now back to using Snap Inc.’s flagship app for its better-quality augmented reality (AR) filters to create videos, or because they find Instagram too “addictive” or “anxiety-inducing”. An industry insider told Mint that many film industry celebs are back on Snapchat under aliases to interact with friends because Instagram is “too public”.

Small, but growing

View Full Image

Small, but growing

Companies like Nykaa, Spotify, Netflix and Myntra have increased their ad spends on the platform, say influencer marketing agencies. “Snapchat marketing is a smart investment for brands. Though the platform is less talked-about in campaign strategy meetings, it holds a unique place in the market, thanks to its AR filters, games, and personalized stories by creators,” said Prince Khanna, co-founder of influencer marketing firm Eleve Media.

Snapchat is still one-third the size of Instagram in India in terms of daily and monthly active users (DAUs and MAUs) on Android phones, but data shows it has been growing steadily and performing better than some of the buzziest homegrown TikTok alternatives like MX TakaTak and Josh on both parameters.

free widgets for website

Between January and August, Snapchat had average of 24.7 million DAUs on Google Play Store against MX TakaTak’s 5.9 million and Josh’s 2.5 million, as per Similarweb. It also registered an estimated 59 million MAUs against 24.8 million for MX TakaTak and 13 million for Josh, a short-video-sharing platform from the makers of DailyHunt news aggregator app, says data from Similarweb. MX TakaTak, however, said it has 150 million MAUs across devices.

Digital marketers argue it may not be entirely accurate to compare Snapchat with TikTok clones as the former is a user-generated content platform, whereas the rest are led by influencers and content creators. That said, all these are ultimately short-video-sharing social media platforms vying for advertisers’ finite digital marketing budget.

“Snapchat has seen a 100% (year-on-year) growth in DAUs in each of the last five quarters, which is a good indication to take notice of the platform,” said Amyn Ghadiali, vice-president for business and strategy at digital agency Gozoop. This has sparked advertiser interest, especially for its AR marketing campaigns, targeting the 13-24 age group.

“In 2019, 80% of our AR business came from Instagram and about 10% from Snapchat,” said Hardik Shah, chief operating officer at Superfan Studio, which specializes in AR experiences. “Today, it is 60% from Snapchat and 40% Instagram.”

In a recent Instagram video addressing toxic relationships, popular content creator Danish Sait plays a character who threatens to jump in front of a train unless his significant other forgives him for lying about smoking. “I used a Snapchat filter, sorry baby,” he says finally, and the video ends. One in every five comments on the post, seen by half a million users and liked by 150,000, harps on the “Snapchat filter” mention, indicating just how common it is for people to make videos for platforms like Instagram using Snapchat’s AR filters.

free widgets for website

It was recently announced that Snapchat Lenses—the AR filters that people use to make videos and cross-post on other platforms like Instagram—will be integrated into the cameras of JioPhone Next, a collaborative smartphone project between Reliance and Google. Moj, a short-video app by ShareChat with over 100 million installs, already has Snapchat Lenses integrated. Snapchat’s parent Snap Inc. had rebranded itself as a camera company ahead of its IPO in 2017. The success of its AR capabilities is reported to have significantly contributed to its global comeback, as the firm recorded an all-time high revenue of $911 million in Q4 of 2020, which rose further to $982 million in Q2 of 2021.

Subscribe to Mint Newsletters

* Enter a valid email

* Thank you for subscribing to our newsletter.

free widgets for website

Never miss a story! Stay connected and informed with Mint.
our App Now!!


free widgets for website


Read More

See also  DEA tells TikTok, Snapchat, and Instagram to do more to stop online drug sales | The Week
Continue Reading
Advertisement free widgets for website
Click to comment

Leave a Reply

Your email address will not be published.


LinkedIn Makes its 20 Most Popular LinkedIn Learning Courses Freely Available Throughout August





Looking to up your skills for a job change or career advancement in the second half of the year?

This will help – today, LinkedIn has published its listing of the 20 most popular LinkedIn Learning courses over the first half of 2022. In addition to this, LinkedIn’s also making each of these courses free to access till the end of the month – so now may well be the best time to jump in and brush up on the latest, rising skills in your industry.

As per LinkedIn:

As the Great Reshuffle slows and the job market cools, professionals are getting more serious about skill building. The pandemic accelerated change across industries, and as a result, skills to do a job today have changed even compared to a few years ago. Professionals are responding by learning new skills to future-proof their careers and meet the moment.” 

LinkedIn says that over seven million people have undertaken these 20 courses this year, covering everything from improved communication, project management, coding, strategic thinking and more.

free widgets for website

Here are the top 20 LinkedIn Learning courses right now, which you can access via the relevant links:

  1. Goal Setting: Objectives and Key Results (OKRs) with Jessie Withers
  2. Excel Essential Training (Office 365/Microsoft 365) with Dennis Taylor
  3. Interpersonal Communication with Dorie Clark
  4. Cultivating a Growth Mindset with Gemma Leigh Roberts
  5. Project Management Foundations with Bonnie Biafore
  6. Using Questions to Foster Critical Thinking and Curiosity with Joshua Miller
  7. Essentials of Team Collaboration with Dana Brownlee
  8. Unconscious Bias with Stacey Gordon
  9. Learning Python with Joe Marini
  10. Communicating with Confidence with Jeff Ansell
  11.  Speaking Confidently and Effectively with Pete Mockaitis
  12. Learning the OWASP Top 10 with Caroline Wong
  13. Power BI Essential Training with Gini von Courter
  14. Strategic Thinking with Dorie Clark
  15. SQL Essential Training with Bill Weinman
  16. Developing Your Emotional Intelligence with Gemma Leigh Roberts
  17. Communication Foundations with Brenda Bailey-Hughes and Tatiana Kolovou
  18. Agile Foundations with Doug Rose
  19. Digital Marketing Foundations with Brad Batesole
  20. Critical Thinking with Mike Figliuolo
See also  4 Ways To Monetize Your Brand On Instagram In 2021

If you’ve been thinking about upskilling, now may be the time – or maybe it’s just worth taking some of the programming courses, for example, so that you have a better understanding of how to communicate between departments on projects.

Or you could take an Agile course. If, you know, you don’t trust your own management ability.

The courses are available for free till August 31st via the above links.

Continue Reading


Instagram Is Rolling Out Reels Replies, And Will Be Testing A New Feature Which Informs …





Instagram has added a few more social features to the platform, with Reels Replies being rolled out. Along with the Replies, anew feature is being tested that shows when two users are active together in the same chat.

Reels has been performing much better than perhaps even Instagram ever anticipated. The TikTok-inspired new video format (which officially claims to have absolutely no relation to the former) had some trouble really finding its footing initially. However, Reels has grown massively and while it may not be a source of the most direct competition to TikTok, it is indeed a worthy alternative.

Reels has grown to the point that it has a massive creator program attached to it, and the video format has even been migrated to Facebook with the goal of generating further user interest there. Naturally, with such a successful virtual goldmine on its hands, Instagram has been hard at work developing new features and interface updates for Reels, integrating it more and more seamlessly into the rest of the social media platform. Features such as Reels Replies are a major part of such attempts at integration.

Reels Visual Replies are essentially just what they sound like: A Reel that is being used to reply to someone. It’s a feature that’s been seen frequently across TikTok as well. Reel Replies essentially take a user’s comments, and reply to them in video format. The comment will then show up within the Reel itself as a text-box, taking up some amount of space, and showing both the user who issued said comment along with the text. The text-box is apparently adjustable, with users having the ability to move it around and change its size depending on where it obstructs one’s Reel the least.

See also  Police charge man over racial abuse of West Brom's Sawyers

Overall, it’s a fun addition to the Reels format, even if the credit should be going to TikTok first. At any rate, it’s an example of Instagram really utilizing Reels’ social media capabilities, outside of just serving it up as a form of entertainment.

free widgets for website

Speaking of social media capabilities, a new feature might help alleviate one of the most common frustrations encountered across all such platforms. Isn’t it annoying when you see that a friend’s online, but isn’t replying to your chat? Sure, they’ve probably just put their phone down to run a quick errand, but there’s no way for you to know, right? Well, there sort of is now! Instagram is beta testing a new feature via which if both users are active within a chat, the platform will display that accordingly. It’s a work-around, sure, and one that’s currently being tested for usefulness, but it’s still a very nice, and even fresh, addition to the social media game.

Now, the active status will only appear when you are both active at the same time.#Instagram #instgramnewfeature@MattNavarra @instagram @alex193a

— Yash Joshi  (@MeYashjoshi) December 10, 2021

Read next: Instagram Plans On Allowing Users To Return To Its Old Chronologically Sorted News Feed

Continue Reading


5 apps for scheduling Instagram posts on iPhone and Android





Alright, we get it. You’re an Instagram Nostradamus.

You know exactly what you want to post and when you’re gonna want to post it. Maybe there’s a meme or comment you want to make that you know will be totally relevant for a future moment or event. Or it could be that you’re an influencer and you want to make sure you keep a steady stream of content coming, so you want to schedule posts for times when you know you won’t be active (or won’t have internet access).

You’ll be happy to know there are apps that are specialized for just such situations. So listen up, InstaNostradamuses…Instagrostra…Instadam…Insta…uh…you guys (we’ll workshop it. No we won’t. We’ll probably just abandon that effort completely. You’re welcome) — these are the Instagram-post-scheduling apps for you.

While all of the iPhone apps below are free to download, they all have some in-app purchases.

1. Planoly


We’ll start with “official partner” of Instagram, itself, Planoly — an Instaplanner that uses a grid to let you plan, schedule, and publish posts (as well as Reels) on Instagram. The app also lets you see post metrics and analytics so you can make sure your post didn’t flop.

Planoly is available for iOS on the Apple App Store and the Google Play store for Android.

free widgets for website

2. Buffer

BufferCredit: buffer / app store

Buffer is another Instagram post scheduler that helps you plan your posts and analyze feedback once they’re published. Use a calendar view to drag and drop posts into days/time slots for easy scheduling.

See also  Don't turn your back on Instagram poetry

Buffer is available for iOS on the Apple App Store and the Google Play store for Android.

3. Preview

PreviewCredit: preview / app store

Preview offers typical post-scheduling tools and analytics along with a few helpful extras. Get caption ideas, recommendations for hashtags, and more.

Preview is available for iOS on the Apple App Store and the Google Play store for Android.

4. Content Office

Content OfficeCredit: content office / app store

An Instagram post scheduler with a visual boost, Content Office allows users to plan and schedule Instagram posts while learning “marketing and visual guides to grow your brand on Instagram.” Like aesthetics and using visuals to create cohesive themes? Maybe this is the Instaplanner for you.

free widgets for website

Content Office is available for iOS on the Apple App Store.

5. Plann

PlannCredit: plann / apple store

You’ll never guess what “Plann” lets you do…

Aside from scheduling posts, get content ideas and recommendations, as well as strategy tips to ensure you’re maximizing your Instagram engagement. Ever wonder when the best time to post something is? Plann can offer you some help with that.

Plann is available for iOS on the Apple App Store and the Google Play store for Android.

free widgets for website
Continue Reading