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Music: The Jaipur Gen Z who’s taken over social media with her songs – Hindustan Times

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When you’re a Gen Z, you probably make your social media debut before you hit your teens. At least that was the case with Cherry aka Daatri Dadhich, 17, who first logged onto Instagram and started posting covers when she was nine years old and had just been introduced to One Direction. Her first song, a cover of Taylor Swift’s Blank Spaces, got 29 views, a huge deal for the now-class 12 student of Jayshree Periwal High School, Jaipur.  

Lockdown luck 

The lockdown last year gave Cherry the opportunity to practice a lot more, and even incorporate a few instruments in the process. Then, the results started pouring in. In December 2020, her cover of the Eagles’ Hotel California got 5k views overnight and then shot to 50k, complete with a comment from Nucleya. When her favourite actor Ayushmann Khurrana started following her earlier this year and shared her work, she was on top of the moon. Her followers went from 1k to 8.6k during the lockdown and she even did her first paid show—a one-hour birthday performance for an Indian couple living in the US.  

“A lot of people started DM-ing me with paragraphs of appreciation for my work. I’ve taken screenshots and will get them framed. It’s what keeps me going. People are now using my audios for their stories and someone even made an Instagram filter for my cover of La Vie En Rose. I get my motivation from people on screen, people in my DMs and comments,” says Cherry, who had been so certain she would do music someday that she began taking her singing seriously in class 4 and enrolled in music classes for a month in Salasar, three hours away from Jaipur.  

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Cherry plans to pursue vocals and songwriting abroad—hopefully in LA
Cherry plans to pursue vocals and songwriting abroad—hopefully in LA

It helps that her parents are super supportive. “Of course, my mom has comments about me being on the phone all day, but they do realise the importance of social media. They share my work on WhatsApp and Facebook,” she says.   

Studying music 

The humanities student plans to pursue vocals and songwriting abroad—hopefully in LA. “I knew I would do music when I started posting covers. Apart from studying it, practising and performing is something I’m looking forward to abroad. Even cover artistes there get a licence and there’s a sense of security in terms of finances in LA. Our scene is still developing,” says Cherry, who last year had to abandon her plan of moving to Mumbai to complete her schooling and study music at the same time due to the pandemic.   

Cherry’s dream collaborations
Cherry’s dream collaborations

“But the pandemic has helped me grow music-wise and as a musician, more than I did in the five years before that put together,” says the teen who’s written a lot of original songs too, including one she plans to release later this year.   

“Today, people in my town and everywhere I go recognise me as the girl who sings. And that’s such a special feeling,” the Gen Z teen concludes.

karishma.kuenzang@hindustantimes.com

Follow @kkuenzang on Twitter and Instagram

From HT Brunch, September 26, 2021

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5 apps for scheduling Instagram posts on iPhone and Android

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Alright, we get it. You’re an Instagram Nostradamus.

You know exactly what you want to post and when you’re gonna want to post it. Maybe there’s a meme or comment you want to make that you know will be totally relevant for a future moment or event. Or it could be that you’re an influencer and you want to make sure you keep a steady stream of content coming, so you want to schedule posts for times when you know you won’t be active (or won’t have internet access).

You’ll be happy to know there are apps that are specialized for just such situations. So listen up, InstaNostradamuses…Instagrostra…Instadam…Insta…uh…you guys (we’ll workshop it. No we won’t. We’ll probably just abandon that effort completely. You’re welcome) — these are the Instagram-post-scheduling apps for you.

While all of the iPhone apps below are free to download, they all have some in-app purchases.

1. Planoly

PLANOLY

We’ll start with “official partner” of Instagram, itself, Planoly — an Instaplanner that uses a grid to let you plan, schedule, and publish posts (as well as Reels) on Instagram. The app also lets you see post metrics and analytics so you can make sure your post didn’t flop.

Planoly is available for iOS on the Apple App Store and the Google Play store for Android.

2. Buffer

BufferCredit: buffer / app store

Buffer is another Instagram post scheduler that helps you plan your posts and analyze feedback once they’re published. Use a calendar view to drag and drop posts into days/time slots for easy scheduling.

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Buffer is available for iOS on the Apple App Store and the Google Play store for Android.

3. Preview

PreviewCredit: preview / app store

Preview offers typical post-scheduling tools and analytics along with a few helpful extras. Get caption ideas, recommendations for hashtags, and more.

Preview is available for iOS on the Apple App Store and the Google Play store for Android.

4. Content Office

Content OfficeCredit: content office / app store

An Instagram post scheduler with a visual boost, Content Office allows users to plan and schedule Instagram posts while learning “marketing and visual guides to grow your brand on Instagram.” Like aesthetics and using visuals to create cohesive themes? Maybe this is the Instaplanner for you.

Content Office is available for iOS on the Apple App Store.

5. Plann

PlannCredit: plann / apple store

You’ll never guess what “Plann” lets you do…

Aside from scheduling posts, get content ideas and recommendations, as well as strategy tips to ensure you’re maximizing your Instagram engagement. Ever wonder when the best time to post something is? Plann can offer you some help with that.

Plann is available for iOS on the Apple App Store and the Google Play store for Android.

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Social networking websites launch features to encourage users to get boosters

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Facebook Instagram and TikTok are launching new features to encourage people to get their coronavirus booster jabs.

From Friday, users will be able to update their profiles with frames or stickers to show that they have had their top-up jab or aim to when they become eligible.

It follows on from people previously being able to show they have had their first and second jabs on certain social networking websites and apps.

TikTok also held a “grab a jab” event in London earlier this year.

I urge everyone who is eligible – don’t delay, get your vaccine or top up jab today to protect yourself and your loved ones

More than 16 million booster vaccines have now been given across the UK.

People who are aged 40 and above and received their second dose of their vaccine at least six months ago are currently eligible to have their booster.

A new campaign advert is also being launched on Friday, which shows how Covid-19 can build up in enclosed spaces and how to prevent that from happening.

Vaccines minister Maggie Throup said:  “Getting your booster is one of the most important things you can do to protect yourself and your family this winter.

“It is fantastic to see some of the biggest household names further back the phenomenal vaccine rollout, allowing their users to proudly display that they have played their part in helping us build a wall of defence across the country.

“I urge everyone who is eligible – don’t delay, get your vaccine or top-up jab today to protect yourself and your loved ones.”

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How many hashtags should you use to get the most ‘Likes’ on Instagram?

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Hashtags are a key feature of Instagram posts. In fact, they have become an essential means of ensuring more ‘Likes’ on social media – so long as you choose them wisely.

But how many hashtags should you use to maximise your popularity on the social network? The answer might surprise you.

It’s a question that many Instagram users ask themselves: what’s the right number of hashtags to add to a post? To find out, the Later platform analysed 18 million Instagram posts, excluding videos, Reels and Stories.

Interestingly, Later’s results differ from Instagram’s own recommendations. According to Later’s analysis, using more hashtags helps get better results in terms of “reach”, or the percentage of users exposed to the post. By using 20 hashtags, Later observed an optimal average reach rate of just under 36%. Using 30 hashtags gets the next-best reach rate. With five hashtags, reach hits just under 24%.

And while a post’s reach is important, engagement is even more so. From “Likes” and comments to shares and follows – on average, 30 hashtags appears to result in better engagement rates: “When it comes to average engagement rate, using 30 Instagram hashtags per feed post results in the most likes and comments,” says Later’s research.

Yet, at the end of September 2021, Instagram advised its creators to use between three and five hashtags for their posts, while warning them against using too many. The social network advised that using 10 to 20 hashtags per post “will not help you get additional distribution”.

For Later, there could be other reasons behind Instagram’s recommendations: “As Instagram continues to expand their discoverability and SEO tools, it makes sense that they want users to experiment with fewer, more relevant hashtags – this could help them accurately categorise and recommend your posts in suggested content streams, like the Instagram Reels feed or the updated hashtag search tabs,” the website explains. – AFP Relaxnews

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