The following is an excerpt from the new edition of the firsttuesday Career Manual, a best practices guide to help new real estate licensees establish their personal brands and boost income. In this excerpt, we discuss social media tips for real estate professionals.
Why use social media?
The marketing strategies of successful real estate agents have swiftly transformed to meet the demands of today’s digital age. While the answers have changed, one thing that hasn’t changed is the obligatory question: Where are you going to find your next client?
To find out, look to where potential clients congregate online. For most communities, the answer is on social media websites.
But what’s the best way to harness social media to make connections and turn connections into actual clients?
First and foremost, social media pairs best with your individual agent website.
Social media is primarily about staying visible to past and current clients, but it’s also about directing potential clients to your website. So, before even venturing into social media marketing, create or improve your agent website.
Then, explore the various social media platforms and choose the one or two best suited to your local demographics and professional needs.
Facebook is one of the most-visited social media sites on the web. If you’re a social media user, chances are good you already use it. This makes it an appealing marketing tool for real estate agents.
Like other social media sites, the focus of Facebook is socializing with connections. Therefore, cold-hearted ads gain little interest on Facebook. In fact, the site even has rules against posting that type of content.
Instead, Facebook is best for posting about the more personalized, warm and fuzzy part of real estate. As all practicing agents know, real estate is a touchy-feely business, and Facebook is the perfect platform for this sentiment.
Instagram has grown rather large in recent years, especially after being acquired by Facebook. Users post pictures and short videos to their Instagram feed or stories and can provide links to other websites or social media platforms like Facebook and Twitter, with more interactive linking options available for business profile users. This service has a comparable demographic reach to Facebook and is most commonly used by young adults. Thus, Instagram may be one of your best tools for reaching millennial first-time buyers.
You can create a profile specifically to market yourself as an agent and/or your real estate business, being as formal or informal in your social media presentation or finding a balance of the two to better personalize yourself to potential clients. You can share real estate tips, photos of listings you have, advertise your upcoming open houses, and homes or happy clients you’ve successfully sold homes to. The possibilities are quite varied on this particular platform.
Twitter has the third-highest number of users after Facebook and Instagram. With each post limited to 280 characters, most averaging 33, “tweets” tend to be less substantive and more about the instant gratification of the person sending a tweet than Facebook or other social media sites.
Research shows Twitter users click most often on posts promoting freebies and contests. Therefore, it’s more natural for a user to interact with an ad on Twitter than on Facebook.
But with real estate, freebies and contests are usually reserved for the big players, like Zillow and Redfin, not individual real estate agents.
LinkedIn is about a third the size of Twitter. The main purpose of LinkedIn is to connect with business relations.
This is positive since potential clients on LinkedIn are never looking to read the latest celebrity gossip or see pictures of their friends’ babies, as happens on Facebook and Twitter.
However, they aren’t necessarily looking to find their real estate agent on LinkedIn, either.
Most users employ LinkedIn to connect with individuals within their field of business. For you, LinkedIn is more helpful to make connections with other individuals in the real estate business, like contractors, builders, appraisers and, of course, other agents and brokers.
All the same, these connections can be helpful in gaining referral business.
Pinterest is a smaller social media platform. However, real estate agents and their clients seem to love it.
The purpose of Pinterest is to share photos with other users, like Instagram. However, on Pinterest’s platform, these photos are designed on “boards.” Like a real-life cork board, you can save “pins” of other people’s pictures. These pins are often recipes, crafts and home décor ideas, and usually link to other websites where you can view the full description of the photo. Similarly, you can create entire boards of homes you have listed.
What to post on social media
Now that you’ve chosen your platform(s), you need to create your profile(s).
Many agents recommend creating a separate business profile for your chosen social media site, rather than using your personal one (this isn’t a problem for LinkedIn, since your business account is your personal account).
However, you may find it easier to have just one account — for instance, you may use Pinterest only for business-related purposes and may not want a separate personal account at all.
Or you can combine both personal and business profiles into one. This can come across as more authentic and endearing to clients, as they can get a glimpse into the “real” you. This promotes trustworthiness and a deeper connection, as long as your content always stays appropriate and positive.
Getting started on social media
After you’ve created your profile(s), you’re ready to start posting. Here are some ideas of things to post:
- your listings and the listings of other agents in your broker’s office;
- professional successes, such as meeting sales goals, receiving an award or even giving shout-outs to colleagues you’ve had the pleasure of working with;
- appreciation for clients, like celebrating when your client moves into their new home;
- advertising neighborhood events;
- neighborhood pictures, and if you have a Pinterest account, a neighborhood board;
- practical decorating, gardening or home improvement tips; and
- light, friendly posts about your own (controversy-free) interests to assist your authenticity ratings.
Is advertising worth it?
Finally, you may be wondering — should I invest in social media ads? Facebook, Twitter and Pinterest all offer the option to promote your content for a cost. The site places your ad into a user’s feed, and if a user clicks through to your site, you owe the site money (usually less than a dollar per click). You can set a budget so the site removes your ad once you’ve hit your click goal.
But do these ads work?
Facebook ads don’t work too well for real estate agents (unless you have a contest or freebie to offer). Twitter and Pinterest generally work slightly better than Facebook.
That being said, since most aspects of social media are free, you’re probably better off skipping advertising and spending your money on other aspects of your marketing plan, like door-to-door or direct mail marketing. These methods are all more likely to get you new clients than social media ads.
How to measure success
How do you know when your social media activity is paying off?
While you’ll never know for sure how much direct profit you earn per hour spent promoting yourself on social media, there are a couple ways to produce a rough picture.
First, set up a Google Analytics account to track activity on your agent website. Analytics measures a number of visitor activities, like what pages people visit, how long they remain on a page and how they entered your website, called the traffic source. For example, did they enter through a Google search? Or did they click a page you linked on Facebook?
This information is helpful as it reveals what types of social media posts work best by promoting clicks. Then, you can focus your social media efforts on those specific types of posts.
For instance, posting a listing to Twitter with pictures will garner more clicks than a listing
without photos (a fact which is certain to be proven by your use of Analytics). Therefore, instead of wasting time posting photo-less listings, you’ll know the importance of always including pictures.
Using Google Analytics may also bring less obvious information about your audience to light, like time of day or day of the week they are most likely to be online and actively engaged.
Second, find out if your social media strategy is succeeding by asking your clients how they found out about your services.
You can do this in person or include the question on your website’s online contact form.
Keep in mind, past clients likely won’t tell you they found you on social media — but they may have kept up with your activities through social media, thus making it more likely for them to contact you the next time they need a real estate agent.
Is social media necessary for real estate agents?
Social media is not required to succeed in the real estate business. There are certainly other forms of marketing you can focus on, like direct mail marketing or promoting yourself on Google searches.
The difference between other marketing platforms and social media is that social media is, for the most part, free.
Think of social media as a single piece in your broader marketing strategy.
Don’t devote your entire time and budget marketing your real estate brand on social media. Instead, divide up your time more appropriately to the responses received, say:
- four hours a month — and zero dollars — posting and interacting with clients on social media;
- two hours a month — and a limited budget — on email marketing;
- three hours a month — and a large chunk of your marketing budget — on direct mail marketing; and
- six-to-eight hours a month — and another significant chunk of your marketing budget — on door-to-door FARMing of the neighborhoods you serve.
Expect to set aside 5-10% of your annual earnings for marketing costs. Set a schedule and a plan for marketing, and constantly evaluate and tweak to get better results — and in time, you always will.
Global Social E-commerce Market Size Forecast (2021-2026) – Stock Market Publicist –
All-inclusive research study of the global Social E-commerce market intends to deliver valuable market analysis moulded according to the requirements of a broad range of customers including an array of marketer’s, business investors and entrepreneurs. The study compiles a balanced statistical and theoretical analysis of key elements of the global Social E-commerce market. The research study includes an efficient analytical procedure supported by validated methodologies and hypothesis based on various assumptions laid out by market researchers. It delivers exact evaluation of the current global Social E-commerce market status along with the size and volume ratios, cost structure and overall infrastructure of the Social E-commerce market as a whole.
Get Sample copy of this report at: https://www.orbisresearch.com/contacts/request-sample/6191080?utm_source=Govind
Along with this, the market research study involves a detailed overview of the several standard factors with a definitive impact on the global Social E-commerce market during the forecast period. It evaluates the significance of variable with a growth inducing impact as opposed to the growth-inhibiting set of factors. The study observes the constant rise in global population, increasing prevalence of small and medium sized enterprises with growing indulgence by individuals in setting up small business enhances the scope for growth of the global Social E-commerce market by widening the opportunities extensively. Increasing virtual global connectivity aided by web platforms and digitized solutions are expected to drive the growth of the global Social E-commerce market considerably.
Social E-commerce Market Leading Companies:
Xingin Information Technology
Shanghai Xunmeng Information Technology
Type Analysis of the Social E-commerce Market:
Content Guide Social E-commerce
Retail Social E-commerce
Sharing Social E-commerce
Application Analysis of the Social E-commerce Market:
Maternal and Child Supplies
Make an Enquiry of this report at: https://www.orbisresearch.com/contacts/enquiry-before-buying/6191080?utm_source=Govind
However, the market growth is also affected by various factors with a negative impact on the growth and development of the global Social E-commerce market obstructing the rate of demand. The study also assesses the associated challenges proposed as a result of political and economic events coupled with lack of awareness holding back the development of the Social E-commerce market. It examines the lack of government participation of various regions in spreading awareness restricting the demand. Nonetheless, the market study observes the global Social E-commerce market to witness substantial growth in demand during the forecast period.
The anticipations composed in the forecast study are considered to be spurred as a result of significant steps taken by the top players of the global Social E-commerce market. The forecast represents the growth projections of the global Social E-commerce market based on the developments initiated by the key players of the market coupled with a thorough analysis of the company profile of each influential market player, their market status and competitive advantage. Various activities led by the competitors of the global Social E-commerce market are explained in the market study with an emphasis on the revenue contributions specific to each player.
Browse the complete report at: https://www.orbisresearch.com/reports/index/global-social-e-commerce-key-trends-and-opportunities-to-2027?utm_source=Govind
Orbis Research (orbisresearch.com) is a single point aid for all your market research requirements. We have vast database of reports from the leading publishers and authors across the globe. We specialize in delivering customized reports as per the requirements of our clients. We have complete information about our publishers and hence are sure about the accuracy of the industries and verticals of their specialization. This helps our clients to map their needs and we produce the perfect required market research study for our clients.
Senior Manager – Client Engagements
4144N Central Expressway,
Suite 600, Dallas,
Texas – 75204, U.S.A.
Phone No.: +1 (972)-362-8199; +91 895 659 5155
How to Make Money on Social Media – Small Business Trends
Social media be it Twitter, Facebook or YouTube have become the most popular platforms by hundreds of millions of users across the world. This has opened up opportunities for businesses to connect with customers, allowing them to maximize the income of their business. In addition, you can use social media sites to also make some money on the side. There are also opportunities to make money through social media without the need to sell anything. In his article, we will help show you the things that can help you make money on social media.
Why Small Businesses Should Use Social Media to Increase Income
As part of a marketing strategy, social media can help your small business interact with customers. With social media sites like Facebook, Twitter, Instagram, LinkedIn, and Pinterest you can build brand awareness, increase your customer base, increase sales, and connect with current and potential customers.
You expand your reach through social media: with an estimated 4.2 billion social media users, companies are capitalizing on it. You can use Instagram or Pinterest to showcase your products or even advertise your products and services.
More and more people are Buying on social media: By adding ‘buy’ buttons on their social platforms to generate more sales. This is because customers can buy directly without ever leaving the social media platform they are on.
Help create real connections with your brand: Through social media, you can create real human connections with your brand. With it, you can introduce your customers to your brand story as well as showcase the benefits of your products and services.
Drive traffic to your website/online store: Through social media posts and ads, you can drive traffic to your website or your online store. By sharing some great content from your website to your social channels you can encourage click-throughs.
Generate leads: Through social media, you can help increase lead generation by increasing interest among potential customers.
14 Best Ways to Make Money on Social Media
There is a lot of money to be made through employing social media business ideas. People are making a living without selling a single product. Those who have a large social following can use their profiles to get paid by brands, sell their knowledge, offer consultations, and more. Below are some ways where you can learn how to make money on social media.
1. Promote your Small Business Products and Services on Social Media
Social media accounts can help you interact with others by sharing and creating content through communities. With it, you can promote your brand and business; tell customers about your goods and services; find out what customers think of your business; attract new customers, and build stronger relationships with existing customers.
Promoting your business through social media platforms is cost-effective. You can use it to promote and drive traffic to your online store and also supplement sales to your brick and mortar sales.
2. Sell Digital Products Using Your Social Media Channels
Besides promoting your business social media can be used to sell digital products as well. A nifty way to make money is through selling digital products simply through social media. Unlike websites, social media platforms are designed to help you sell digital products with little fanfare within just a few minutes.
Plus, if the product you sell is digital you don’t have to worry about shipping or even inventory. With digital products such as templates, software, eBooks, photography, music and so you can sell them an unlimited number of times with little effort.
3. Join Networks and Promote Affiliate Products
You can also expand your reach to potential customers by joining networks and make money through affiliate marketing. Through affiliate marketing, you can earn money by just adding tracked affiliate links into the text of your social media content. By joining affiliate network programs, you stand to get paid in commissions for new leads or sales you bring when visitors click on the links.
4. Sell Your Music on Soundcloud
If you are creatively inclined you can sell your music through SoundCloud. Here you can sell your original music through SoundCloud if you sign up on the platform’s SoundCloud Pro or Pro Unlimited subscriptions. You get unlimited upload time, get paid for your plays, access to advanced audience insights, and more.
5. Collaborate with Brands
Social proof is the new word of mouth, more and more consumers today trust influencers over paid advertisements. Thanks to their huge following, bloggers today can talk directly to a company’s target audience. From posting product reviews, hosting video tutorials, bloggers have the power to influence large segments of consumers. If you have a unique niche, you can showcase your expertise to make your blog stand out while also collaborating with brands that might be tied to your niche in the process. Brands will benefit as their customers yearn for honest messages that speak to them from a user’s perspective.
6. Earn Money Through Selling Coaching Services
If you have a unique set of skills or are passionate about something perhaps you can offer coaching services. Many people are looking for self-development or learning new skills. You can tap into this demand if you have a specific niche that is of value to other people.
7. Make Money with the YouTube Partner Program
Through blogging, you can unlock your YouTube channel’s earning potential as well. By joining the YouTube Partner Program (YPP) you not only get a strong platform but also access YouTube’s resources and features which includes getting access to ads being served on your content. However, you will need to keep in mind that you will need to get lots of views and clicks on YouTube to make meaningful revenues from your content.
8. Sell Rights to the Images on Your Social Media Accounts
If you have some great pictures or digital artwork of yours that people are interested in purchasing then you can use social media account to connect with people interested in purchasing your creations.
9. Join Influencer Networks
There are many ways to make money on social media. Sponsored posts are just one way that bloggers can earn an income from their blogs. Brands today are looking for influencers to market their products to their followers in an authentic way. Here influencer networks are a great way to start in sponsored posts and paid social sharing opportunities. If you are early on in your blogging experience it might be easier for you to start with using influencer marketing which are third-party agencies that will do the hard work for you.
These networks will help connect you to brands and acts as a middle man so you don’t have to be in direct contact with them yourselves. This will potentially help open doors for you and give you sponsored post experience that you can include in your blogger resume. Influencers or bloggers will sign up to work with a network, and brands who work with that network have access to analytics regarding campaigns run within that single network of influencers. Some networks may require you to only work with them exclusively. Some influencer networks include:
10. Run a Facebook Group
Facebook offers you a huge reach complements to its over 2 billion active monthly users. By creating Facebook groups of your own can be an inexpensive and effective way to reach your target audience. It helps you build a community around common interests or goals and drive can even help drive traffic to your blog or website.
11. Manage a Social Media Account for Another Business
In today’s market place no business can afford to overlook the value social media presents to your business’ success. If you are a successful blogger and can create content that lots of people enjoy and follow, you can use it to help other businesses in their social media outreach. You can use your talent to make a tidy sum on the side by offering social media management services in some you could earn somewhere between $14 to $ 35 an hour.
12. Charge for Sponsored Posts
Companies and brands are ever more looking for social proof to market their goods and services. You can help them achieve these by producing sponsored content. This is could be by way of product reviews, promotions, backlinks to a sponsor’s website but always remember to let your audience know that you are offering paid content. In terms of payment, several factors can play out that include your reach; your niche, and whether your posts include images, videos, and audio.
13. Advertise as a Blog Content Writer
You can also offer your services as a blogger by opting for social media advertising as well. For example, Google and Facebook ads offer an inexpensive option to get your targeted advertisement for your marketing needs as a blogger.
14. Become an Influencer
You can also try your hand as an influencer. An influencer is someone who has the skillset to influence people’s purchasing decisions through his or her authority, knowledge, or relationship with his or her audience. social media Influencers are people who have built a reputation for their knowledge and expertise on a specific topic and offer regular posts. Brands are more than willing to pay social media influencers as they help create trends and encourage their followers to buy products they promote.
Top Tips to Get More Social Media Followers and Drive Sales
It can be difficult to gather a huge following. As a blogger, you can only monetize your content when you have a huge following. When done right you can easily generate a good following and built a reputation of a captivated audience. Below are some tips to get more social media followers and drive sales.
Choose a Specific Niche and Target Audience
Your blog’s success depends on you finding your passion and create compelling content. Not only that your niche should not have too much competition as your blog will need to compete against highly rated sites. You should also avoid focusing on a smaller niche with little or no demand as it will impact your potential following. Look to strike a balance between an overdone niche and one with little room for growth. Choose a subject that you are knowledgeable about and one that people can take insights from.
Here you will also need to get an accurate picture of your target audience are whether in terms of age, level of knowledge of the subject matter, and other factors to make an impact.
Focus on a Single Social Media Platform
To start you will need to focus your content on a single social media channel or risk not capturing the right amount followers to make your blog worth looking into. You will need to identify your target reader and then identify the social networks that they prefer. If your blog post is geared more towards professionals and businesses you might want to consider using LinkedIn. If your target followers are more visual you may sway towards Instagram or Pinterest.
Increase Engagement Rates
Part of increasing your fan base is to get more engaged followers. Make sure that your content is important enough or interesting enough that people share, link to, like, and even comment on them. Make sure to reply to comments as well as collaborate with other content creators
Building trust takes time. For readers, it is the little things that get them to trust you. It falls on your track record of creating useful content that serves them, and the consistency and reliability of your content.
Offer Free Products
Nothing attracts people more than free stuff. Offer up promotional coupons, free templates, how-to guides, and other useful stuff to ingrate yourself with your audience.
Create Content Regularly to Build Social Media Presence
You will need to regularly churn out content that readers need. Set out a calendar for your content production and regularly and consistently produce content.
Use the Right Hashtags
Hashtags are important as it helps direct more followers to your blog. Posts with hashtags have higher rates of engagement. Makes sure that the hashtags are funny, interesting, easily recalled, and in good taste.
Provide Valuable Content
Never forget that readers come to you because you offer them something that they need. So create content that is of value to your reader and an easy way to do this is to think from your readers’ perspective.
Use Analytics to Understand Your Audience
Use social media analytics to understand your audience. Through it, you get insights on who your followers are to tweak your content to align with their needs. Also, use Search Engine Optimization (SEO) technics to maximize your audience and income with ad sales.
Have a Social Media Strategy
You will need a social media strategy to help drive more traffic to your own website or blog. If done right a huge bulk of your readers can come from social media networks as such formulate a social media strategy that helps boosts your traffic.
What social media platforms can you make money on?
Twitter: you can make money by tweeting as a ghostwriter, affiliate marketing, sell products, or work as an influencer.
Instagram: you can make money by partnering with a brand, push affiliate links, get revenue from ads played on their IGTV videos.
Pinterest: you can make money by promoting a brand, promote affiliate products, sell your products
Facebook: You can make money by promoting other brands, affiliate marketing, sell your products.
LinkedIn: You can make money by placing ads for brands, use affiliate links and sell your products and services.
YouTube: You can use this platform to post video content of yours, affiliate marketing, sponsored posts, collaborate with brands.
How many followers do you need on social media to make money?
To start monetizing from your social media you will need to have a huge following. For example, with Instagram, you need a minimum of 5,000 Instagram followers and 308 sponsored posts a year to generate $100,000. Youtubers will need at least 1,000 subscribers and 4,000 watch hours in the past year to start earning. With Facebook, you will need to have at least 10,000 followers and 30,000 +1 minute views.
Pinterest Expands In-App Shopping Tools to More Regions | Social Media Today
After expanding its in-app shopping features to four more regions back in June, Pinterest is now bringing Pinterest shopping to even more users, with Austria, Brazil, Italy, Mexico, the Netherlands, Spain and Switzerland all getting access to the option.
As you can see here, Pinterest’s in-app shopping options provide direct linkage between Pin content and product purchase options, making it easier to drive Pinners from browsing to buying, direct from the app.
Shopping on Pins is generating strong results for the company, as more people switch to online sources for browsing and buying, and by enabling more brands to list their products within Pins, that will help the platform expand its product catalog, and maximize shopping activity.
Pinterest first launched its shopping tools in the US, then expanded them to the UK in September last year. Eight months later, it brought Pinterest shopping to Australia, Canada, France and Germany, with this latest announcement now taking it up to 13 regions that have full access to the platform’s suite of shopping options.
Which is an important development. Pinterest has been working to re-frame itself as a ‘discovery platform’ with a focus on artisan products, essentially becoming a digital shopping mall, with evolving product experiences and promotion tools helping brands to connect with potential customers and maximize interest.
Riding the eCommerce boom, Pinterest saw a big spike in usage last year, which has tempered somewhat in 2021. But it highlights where the platform is headed, working to align with increasing online shopping trends by facilitating more in-app interaction and spend.
Brazil and Mexico, in particular, could provide significant opportunity on this front. Pinterest opened new offices in both nations earlier this year, seeking to tap into rising local interest, and merge with emerging digital behaviors in new markets.
In fact, all of Pinterest’s user growth over the past year has come from outside the US, and as such, it makes sense for the platform to expand its features into more markets, as it works to change user behaviors and engagement.
Will that be enough to help Pinterest counter potential losses as people go back to shopping in-store in the wake of the pandemic?
In its most recent performance update, the platform reported a 125% in YoY revenue intake, despite lower user numbers on the previous period.
So Pinterest is clearly guiding more shopping behavior and spending, which bodes well for its prospects, even if overall usage does take a hit. It’s also worth noting that the vast majority of Pinterest’s revenue still comes from the US, so it has a lot more growth potential on this front in other markets, where it’s seeing stronger usage growth.
Either way, for individual brands, it provides another consideration in your marketing efforts, which could help to drive direct conversions from the app.
Westmoreland County Historical Society Says It Was Banned From Facebook For Using Word ‘Militia’
Opinion | The Endless Facebook Apology – The New York Times
Facebook Inc. Cl A stock underperforms Friday when compared to competitors – MarketWatch
Students Are Damaging School Bathrooms For Attention On TikTok | Public Radio Tulsa
Nine OPD officers disciplined for ‘sexist and racist’ social media – The Oaklandside
Twitter Experiments with New Visual Editor, Which Would Incorporate Fleets Tools | Social …
Virginia country artist’s TikTok video leads to a deal with Mountain Dew – Daily Press
Brevard GOP lawmaker Randy Fine sanctioned by Facebook over school masks post …
Facebook’s Terragraph lands under SRG’s microscope: Pass or fail? | FierceWireless
Twitter’s top PH hashtags for the first half of 2021 – Rappler
Facebook pushes VR for remote work but practicality, cost, and nausea may stand in its way
Tyler man dancing with drone gains million of followers, makes TikTok’s most liked videos …
FACEBOOK4 days ago
In “An Ugly Truth,” Two Reporters Expose Facebook’s Quest For Power | WYPR
PINTEREST5 days ago
Influencer Sues Pinterest, Alleging She Cofounded The Company—And Might’ve Been A … – Forbes
INSTAGRAM3 days ago
Britney Spears deletes Instagram and takes social media break to celebrate engagement