Social media has a vested interest in #GabbyPetito.
Missing since Sept. 11, Gabrielle “Gabby” Petito had set out on a cross-country trip with her fiancé Brian Laundrie, according to authorities. The 22-year-old woman from North Port was reported missing by her family in New York after they hadn’t heard from her in two weeks.
Twitter is aflutter over the missing woman case, which also spawned true-crime videos on TikTok and a subreddit on Reddit (R/GabbyPetito), and these hashtags: #findgabby #wheresgabby and #bringgabbyhome
Petito, described as a white female, about five feet, 5 inches tall, and 110 pounds, has a popular following on social media already. On Instagram, her handle (which has 160,000 followers) is @gabspetito, and Laundrie’s handle @bizarre_design_ has more than 52,000 followers. On TikTok, the pair posted as @nomadicstatik.
Petito has blonde hair, blue eyes, and several tattoos, including one on her finger and one on her forearm that reads “Let it be.” A YouTube vlogger, Petito has documented her cross-country travels with the 23-year-old Laundrie on their YouTube channel “Nomadic Statik.” A check on YouTube on Thursday shows the channel has more than 12,600 subscribers. Its bio reads: “Hey! We’re Gabby + Brian ☺︎︎ Recently we decided to downsize our life into a little Ford transit connect to travel across the United States!”
The last video was posted three weeks ago and includes clips of the couple seemingly enjoying their trips. The pair previously posted travel adventures on their site nomadicstatik.com. As of Thursday, the message on its homepage says, “Out of the WiFi, be here soon!”
Agencies from several states and the FBI are searching for Petito.
North Port Police Department officials said during a news conference Wednesday that Laundrie is now a person of interest in the case. North Port Police Chief Todd Garrison also is using social media for tips to find the missing woman.
Here’s a roundup of social media reactions to the missing persons case.
Where’s Gabby Petito?
In a tweet, Garrison addressed Steven Bertolino, asking for a conversation with Laundrie.
North Port Police Department has kept the public informed on Petito’s case via updates on its social media channels.
Active Twitter users have done the same.
Gabby Petito podcasts, true crime TikToks
The missing woman case has inspired people to create a true crime podcast with speculation about what happened to the YouTuber.
And, in a nod to “Unsolved Mysteries,” TikTok users have used the platform to speculate, report or react to cases like Petito’s in a series of videos. Some are people without a media background — citizen journalists — and others claim to have experience in TV news.
The true crime TikToks attempt to explain to viewers in minute-long videos the facts of the case and commentary.
Do you have information about the Gabby Petito case?
The FBI has set up a national hotline to receive tips at 800-CALLFBI (800-225-5324). It is the primary line for information related to Petito.
Contributing: Oscar Santiago Torres, USA TODAY Network-Florida
5 apps for scheduling Instagram posts on iPhone and Android
Alright, we get it. You’re an Instagram Nostradamus.
You know exactly what you want to post and when you’re gonna want to post it. Maybe there’s a meme or comment you want to make that you know will be totally relevant for a future moment or event. Or it could be that you’re an influencer and you want to make sure you keep a steady stream of content coming, so you want to schedule posts for times when you know you won’t be active (or won’t have internet access).
You’ll be happy to know there are apps that are specialized for just such situations. So listen up, InstaNostradamuses…Instagrostra…Instadam…Insta…uh…you guys (we’ll workshop it. No we won’t. We’ll probably just abandon that effort completely. You’re welcome) — these are the Instagram-post-scheduling apps for you.
While all of the iPhone apps below are free to download, they all have some in-app purchases.
We’ll start with “official partner” of Instagram, itself, Planoly — an Instaplanner that uses a grid to let you plan, schedule, and publish posts (as well as Reels) on Instagram. The app also lets you see post metrics and analytics so you can make sure your post didn’t flop.
Credit: buffer / app store
Buffer is another Instagram post scheduler that helps you plan your posts and analyze feedback once they’re published. Use a calendar view to drag and drop posts into days/time slots for easy scheduling.
Credit: preview / app store
Preview offers typical post-scheduling tools and analytics along with a few helpful extras. Get caption ideas, recommendations for hashtags, and more.
Credit: content office / app store
An Instagram post scheduler with a visual boost, Content Office allows users to plan and schedule Instagram posts while learning “marketing and visual guides to grow your brand on Instagram.” Like aesthetics and using visuals to create cohesive themes? Maybe this is the Instaplanner for you.
Content Office is available for iOS on the Apple App Store.
Credit: plann / apple store
You’ll never guess what “Plann” lets you do…
Aside from scheduling posts, get content ideas and recommendations, as well as strategy tips to ensure you’re maximizing your Instagram engagement. Ever wonder when the best time to post something is? Plann can offer you some help with that.
Social networking websites launch features to encourage users to get boosters
From Friday, users will be able to update their profiles with frames or stickers to show that they have had their top-up jab or aim to when they become eligible.
It follows on from people previously being able to show they have had their first and second jabs on certain social networking websites and apps.
TikTok also held a “grab a jab” event in London earlier this year.
I urge everyone who is eligible – don’t delay, get your vaccine or top up jab today to protect yourself and your loved ones
More than 16 million booster vaccines have now been given across the UK.
People who are aged 40 and above and received their second dose of their vaccine at least six months ago are currently eligible to have their booster.
A new campaign advert is also being launched on Friday, which shows how Covid-19 can build up in enclosed spaces and how to prevent that from happening.
Vaccines minister Maggie Throup said: “Getting your booster is one of the most important things you can do to protect yourself and your family this winter.
“It is fantastic to see some of the biggest household names further back the phenomenal vaccine rollout, allowing their users to proudly display that they have played their part in helping us build a wall of defence across the country.
“I urge everyone who is eligible – don’t delay, get your vaccine or top-up jab today to protect yourself and your loved ones.”
How many hashtags should you use to get the most ‘Likes’ on Instagram?
Hashtags are a key feature of Instagram posts. In fact, they have become an essential means of ensuring more ‘Likes’ on social media – so long as you choose them wisely.
But how many hashtags should you use to maximise your popularity on the social network? The answer might surprise you.
It’s a question that many Instagram users ask themselves: what’s the right number of hashtags to add to a post? To find out, the Later platform analysed 18 million Instagram posts, excluding videos, Reels and Stories.
Interestingly, Later’s results differ from Instagram’s own recommendations. According to Later’s analysis, using more hashtags helps get better results in terms of “reach”, or the percentage of users exposed to the post. By using 20 hashtags, Later observed an optimal average reach rate of just under 36%. Using 30 hashtags gets the next-best reach rate. With five hashtags, reach hits just under 24%.
And while a post’s reach is important, engagement is even more so. From “Likes” and comments to shares and follows – on average, 30 hashtags appears to result in better engagement rates: “When it comes to average engagement rate, using 30 Instagram hashtags per feed post results in the most likes and comments,” says Later’s research.
Yet, at the end of September 2021, Instagram advised its creators to use between three and five hashtags for their posts, while warning them against using too many. The social network advised that using 10 to 20 hashtags per post “will not help you get additional distribution”.
For Later, there could be other reasons behind Instagram’s recommendations: “As Instagram continues to expand their discoverability and SEO tools, it makes sense that they want users to experiment with fewer, more relevant hashtags – this could help them accurately categorise and recommend your posts in suggested content streams, like the Instagram Reels feed or the updated hashtag search tabs,” the website explains. – AFP Relaxnews
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