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Login Connect with Messenger now generally available to verified businesses



Here at Facebook, we’re passionate about building solutions that enable businesses to cultivate a closer and more personal relationship with their customers.

That’s why we were so thrilled to share a preview of Facebook Login’s latest feature, Login Connect with Messenger, at our F8 Refresh developer conference back in June.

While the product was only available to beta partners at the time of F8 Refresh, today I’m very pleased to share that Login Connect with Messenger is now generally available. Please ensure you have completed Business Verification to be eligible for this new feature.

As a reminder, Login Connect with Messenger enables people to opt into communicating with a business through the Messenger Platform right from the Facebook Login flow.

With this new feature, businesses are able to build better relationships by providing stronger customer care and more tailored engagement through the Messenger Platform.

We’ve published some comprehensive developer documentation to support businesses as they integrate the product.

We’ll also be sharing some inspiring use-cases and success stories of the business impact achieved by our beta partners over the coming weeks and months.

So what are you waiting for? Dive into the Login Connect with Messenger microsite now to start building!

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Is Facebook (FB) A Smart Long-Term Buy? – Yahoo Finance




First Eagle Investment Management, an investment management firm, published its second-quarter 2021 investor letter – a copy of which can be downloaded here. A net return of 4.73% was delivered by the fund for the first half of 2021. The Fund underperformed the MSCI World Index which returned 13.05% for the same period. You can take a look at the fund’s top 5 holdings to have an idea about their top bets for 2021.

In the Q2 2021 investor letter of First Eagle Investment Management, the fund mentioned Facebook, Inc. (NASDAQ: FB) and discussed its stance on the firm. Facebook, Inc. is a Menlo Park, California-based social networking service company with a $1.04 trillion market capitalization. FB delivered a 36.11% return since the beginning of the year, while its 12-month returns are up by 41.09%. The stock closed at $376.53 per share on September 14, 2021.

Here is what First Eagle Investment Management has to say about Facebook, Inc. in its Q2 2021 investor letter:

“Leading contributors in the First Eagle Global Fund this quarter included Facebook, Inc. Class A. Facebook has continued to post impressive results for both revenue and active users of its traditional platforms. In the meantime, the social media giant continues to make progress on new initiatives—like Facebook Horizon (virtual reality) and Facebook Shops (e-commerce)—and maintains attractive monetization optionality around services like Messenger and WhatsApp.”

Photo by Joshua Hoehne on Unsplash

Based on our calculations, Facebook, Inc. (NASDAQ: FB) ranks 2nd in our list of the 30 Most Popular Stocks Among Hedge Funds. FB was in 266 hedge fund portfolios at the end of the first half of 2021, compared to 257 funds in the previous quarter. Facebook, Inc. (NASDAQ: FB) delivered a 12.45% return in the past 3 months.

Hedge funds’ reputation as shrewd investors has been tarnished in the last decade as their hedged returns couldn’t keep up with the unhedged returns of the market indices. Our research has shown that hedge funds’ small-cap stock picks managed to beat the market by double digits annually between 1999 and 2016, but the margin of outperformance has been declining in recent years. Nevertheless, we were still able to identify in advance a select group of hedge fund holdings that outperformed the S&P 500 ETFs by 115 percentage points since March 2017 (see the details here). We were also able to identify in advance a select group of hedge fund holdings that underperformed the market by 10 percentage points annually between 2006 and 2017. Interestingly the margin of underperformance of these stocks has been increasing in recent years. Investors who are long the market and short these stocks would have returned more than 27% annually between 2015 and 2017. We have been tracking and sharing the list of these stocks since February 2017 in our quarterly newsletter.

At Insider Monkey, we scour multiple sources to uncover the next great investment idea. For example, Federal Reserve has been creating trillions of dollars electronically to keep the interest rates near zero. We believe this will lead to inflation and boost real estate prices. So, we recommended this real estate stock to our monthly premium newsletter subscribers. We go through lists like the 10 best EV stocks to pick the next Tesla that will deliver a 10x return. Even though we recommend positions in only a tiny fraction of the companies we analyze, we check out as many stocks as we can. We read hedge fund investor letters and listen to stock pitches at hedge fund conferences. You can subscribe to our free daily newsletter on our homepage.

Disclosure: None. This article is originally published at Insider Monkey.

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VideoAmp Empowers Advertisers to Optimize Campaigns as an Official Facebook Multi …




The partnership furthers VideoAmp’s mission to break down measurement silos across the advertising ecosystem

LOS ANGELES, September 16, 2021–(BUSINESS WIRE)–Software and data platform, VideoAmp, today announced their official status as a Facebook multi-touch attribution measurement partner. The partnership provides VideoAmp clients with a holistic view of campaign performance across the Facebook family of apps, including Facebook, Instagram and Audience Network alongside linear TV, streaming and digital investments. This holistic view across channels enables VideoAmp to tie media exposure to business outcomes and provide insights for campaign optimization.

With the ability to understand how the largest social platforms drive conversions downstream, VideoAmp clients now enjoy the benefit of uncovering deeper insights into the true effectiveness of their overall marketing spend while receiving actionable recommendations to enhance their cross-channel media strategies. Univision, the leading Spanish-language media and content company in the U.S., was one of the first clients to pilot the new partnership earlier this year.

Director of Digital Marketing at Univision, Kathryn Jordan Colon, commented: “This partnership, along with the depth and breadth of VideoAmp’s commingled TV dataset is invaluable. Tune-in is such a nuanced conversion that requires a specific level of sophistication and insight, and this partnership between VideoAmp and Facebook allows us to further enhance our media strategies and unlock measurement we couldn’t tap into before.”

The partnership further enables VideoAmp to integrate Facebook, Instagram, and Audience Network into multi-touch attribution measurement. Insights offered include:

  • Each channel’s contribution to delivering online, offline and tune-in conversions based on multi-touch attribution models

  • The most efficient partners, tactics and creatives in delivering conversions

  • Performance across Facebook campaign dimensions including platforms, placements and ad sets

Having insight into such ubiquitous platforms like Facebook and Instagram is game changing for our clients. By pulling this type of data in, we are breaking down the measurement silos that have arisen as the digital landscape has become more and more fragmented. Every marketer wants to gain a clear view of a consumer’s path to conversion and the impact of every media touchpoint. Combining our expertise in linear TV with data from digital and OTT partners, and digital publishers like Facebook, makes this a reality,” said JP Pereira, SVP of Marketing Science at VideoAmp.

This offering sits within VideoAmp’s Campaign Optimizer solution and will help clients enhance their performance strategy by identifying optimization opportunities to maximize return on investment.

About VideoAmp

VideoAmp is a software and data company creating a more sophisticated data-driven advertising ecosystem that redefines how media is valued, bought and sold.

The VideoAmp platform provides measurement and optimization tools that unify audiences across the disparate systems of traditional TV, streaming video and digital media. Unlocking new value for those currently operating within a siloed view of their audiences, VideoAmp creates efficiencies for the entire industry.

VideoAmp is transforming a 100-year old industry by powering a more effective three-way value exchange that results in advertisers increasing their return on investment, publishers increasing their revenues and improving the viewing experience for consumers.

VideoAmp is headquartered in Los Angeles with offices across the United States. To learn more, visit

Facebook® is a registered trademark of Facebook Inc

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Stephanie Doennecke

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Facebook Data Center in Huntsville up and running – WAFF



<b>Facebook</b> Data Center in Huntsville up and running - WAFF thumbnail

HUNTSVILLE, Ala. (WAFF) – How often do you post on Facebook or Instagram? Well, every time you do that information has to be processed somewhere, and now that post could be coming through Huntsville.

Wednesday the Facebook Data Center in Huntsville officially went live. The center has an investment price tag of $1 billion.

The company first broke ground in 2018, and while construction isn’t completely finished, there are 100 workers onsite daily.

And it’s taken up to 1,200 construction workers at a time to build.

When it’s complete there will be 200 employees at the data center.

“Now that we are live the state of Alabama can be very excited that we are now open for business. We can’t promise that every time you post on Instagram or Facebook it’s going to the Huntsville data center, but it is exciting to see that we are live it potentially could be,” says community development regional manager Katie Comer.

She added Facebook is serious about giving back to the community.

Along with the launch Wednesday, the company announced a $300,000 donation to the U.S. Space and Rocket Center to pay for space camp scholarships.

Copyright 2021 WAFF. All rights reserved.

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