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Introducing Facebook Graph API v12.0 and Marketing API v12.0

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Today, we are releasing Facebook Graph API v12.0 and Marketing API v12.0. Below, we’ve highlighted changes that will impact parts of our developer community. These changes include announcements and product updates, reminders from prior launches, and notifications on large-scale deprecations that may affect your application(s)’ integration with our platform.

For a complete list of all changes and their details, please visit our changelog.

General Announcements and Updates

Conversions API: Expanding minimum callable version

Graph API Backwards Compatibility for Apps Created with One-Click Access Tokens  Beginning with v12.0, newly created access tokens generated under the Conversions API settings tab in Events Manager are now supported by all available Graph API versions (see the supported versions here).

Please note that calls made with these tokens to a deprecated Graph API version will automatically resolve to the oldest available version. This behavior only applies to Graph API endpoints. Marketing API endpoints, including the Conversions API, do not support auto-upgrade behavior and will throw an exception.

User Profile API for Instagram Messaging: New fields

We are making enhancements to the User Profile API for Instagram messaging. Previously, User Profile API for Instagram supported two fields: 1) Name and 2) URL of the profile picture. In order to allow businesses to better personalize and prioritize messages based on publicly available user information, we have updated the API to also include following information:

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1. Follower count
2. Verified Badge
3. Business follows User account [Yes/No]4. User account follows Business account [Yes/No]

Please refer to the developer documentation for details.

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Detailed Targeting New Opportunities

To help advertisers find additional opportunities that weren’t originally available to them, when advertisers leverage Detailed Targeting and optimize for conversions, value or app events using the conversions objective they will be automatically included into Targeting Expansion. For more information please refer to the Detailed Targeting Expansion Help Center article.

Video API: New fields

We have added two new fields, views and post_views, to the [Video] node. Please view the Video API developer documentation to learn more.

Deprecations & Breaking Changes

Error Transparency

The Graph API and Marketing API default behavior is to throw an error when an app requests a field or edge on a node that returns an associated node or nodes, but lacks the appropriate permissions required by the associated nodes. However, a number of these fields and edges did not follow this protocol and instead were simply omitted from API responses if the calling app lacked appropriate permissions.

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Starting with v12.0 these fields and edges will conform to the default behavior. This change will apply to all versions on December 13, 2021.

System users and app roles

We are deprecating the ability for system users to be granted roles on apps unless the users and the apps both belong to the same businesses. In order to prevent disruption to your app and business, we recommend that these system users be removed from your app and use the Business On Behalf Of API instead. This breaking change will go into effect on December 13, 2021.

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Scheduled Live

We are deprecating the planned_start_time parameter within the Scheduling capability in the Live API and the breaking change will go into effect on December 13, 2021. A new parameter will be announced at a future date.

Messenger Platform: Conversation API

We are deprecating the user_id field from the thread metadata in Conversation API. All developers will need to migrate any references to user_id (IGID) and fully rely on IGSID as a primary identifier of a thread between the user and business.

This breaking change will go into effect on prior Graph API versions on December 13, 2021. Please view the Conversation API developer documentation to learn more.

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Messenger Platform: Instagram Webhooks

We are making an update to our Messenger API for IG reaction webhook in order to better support emoji reactions. The current version returns the emoji field as a string – with this update, reaction webhooks will return a new unicode format. Note that the “reaction” field will only support the default emojis. For all other emojis the reaction field will return “other,” the same as MSGR.

This breaking change will go into effect on prior Graph API versions beginning December 13, 2021. In order to continue to support emoji reactions, all developers need to migrate to the new unicode we are returning by December 13, 2021. Please refer to the Webhook developer documentation for details.

API Version Deprecations:

As part of Facebook’s versioning schedule for Graph API and Marketing API, please note the upcoming deprecations:

Graph API

  • November 2, 2021: Graph API v4.0 will be deprecated and removed from the platform
  • February 3, 2022: Graph API v5.0 will be deprecated and removed from the platform
  • May 22, 2022: Graph API v6.0 will be deprecated and removed from the platform
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To avoid disruption to your business, we recommend migrating all calls to the latest API version that launched today.

Marketing API

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  • Marketing API v10.0 will deprecate on 10/04/2021
  • Marketing API v11.0 will deprecate on 02/23/2022

To avoid disruption to your business, we recommend migrating all calls to the latest Marketing API version that launched today. (Visit the changelog for more details).

Facebook Platform SDK

General Deprecations

Native Offers Endpoint Deprecation

On June 8, 2021, we announced the deprecation of Offers Ads API. This will go into effect immediately with the release of Graph API v12.0.

Messenger Platform – Airline Templates

On June 8, 2021, we announced the deprecation of airline templates. This will go into effect on December 6, 2021.

Facebook Developers

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Facebook Messenger Is Launching a Split Payments Feature for Users to Quickly Share Expenses

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Facebook Messenger Is Launching a Split Payments Feature for Users to Quickly Share Expenses

Meta has announced the arrival of a new Split Payments feature in Facebook Messenger. This feature, as the name suggests, will let you calculate and split expenses with others right from Facebook Messenger. This feature essentially looks to bring an easier method to share the cost of bills and expenses — for example, splitting a dinner bill with friends. Using this new Split Payment feature, Facebook Messenger users will be able to split bills evenly or modify the contribution for each individual, including their own.

The company took to its blog post to announce the new Split Payment feature in Facebook Messenger. 9to5Mac reports that this new bill splitting feature is still in beta and will be exclusive to US users at first. The rollout will begin early next week. As mentioned, it will help users share the cost of bills, expenses, and payments. This feature is especially useful for those who share an apartment and need to split the monthly rent and other expenses with their mates. It could also come handy at a group dinner with many people.

With Split Payments, users can add the number of people the expense needs to be divided with and, by default, the amount entered will be divided in equal parts. A user can also modify each person’s contribution including their own. To use Split Payments, click the Get Started button in a group chat or the Payments Hub in Messenger. Users can modify the contribution in the Split Payments option and send a notification to all the users who need to make payments. After entering a personalised message and confirming your Facebook Pay details, the request will be sent and viewable in the group chat thread.

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Once someone has made the payment, you can mark their transaction as ‘completed’. The Split Payment feature will automatically take into account your share as well and calculate the amount owed accordingly.


For the latest tech news and reviews, follow Gadgets 360 on Twitter, Facebook, and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel.

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Tasneem Akolawala is a Senior Reporter for Gadgets 360. Her reporting expertise encompasses smartphones, wearables, apps, social media, and the overall tech industry. She reports out of Mumbai, and also writes about the ups and downs in the Indian telecom sector. Tasneem can be reached on Twitter at @MuteRiot, and leads, tips, and releases can be sent to tasneema@ndtv.com.

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Facebook Owner Meta Launches New Platform, Safety Hub to Protect Women in India

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Meta (formerly Facebook) on Thursday announced a slew of steps to protect woman users on its platform, including the launch of StopNCII.org in India that aims to combat the spread of non-consensual intimate images (NCII).

Meta has also launched the Women’s Safety Hub, which will be available in Hindi and 11 other Indian languages, that will enable more women users in India to access information about tools and resources that can help them make the most of their social media experience, while staying safe online.

This initiative by Meta will ensure women do not face a language barrier in accessing information Karuna Nain, director (global safety policy) at Meta Platforms, told reporters here.

“Safety is an integral part of Meta’s commitment to building and offering a safe online experience across the platforms and over the years the company has introduced several industry leading initiatives to protect users online.

“Furthering our effort to bolster the safety of users, we are bringing in a number of initiatives to ensure online safety of women on our platforms,” she added.

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StopNCII.org is a platform that aims to combat the spread of non-consensual intimate images (NCII).

“It gives victims control. People can come to this platform proactively, hash their intimate videos and images, share their hashes back with the platform and participating companies,” Nain said.

She explained that the platform doesn’t receive any photos and videos, and instead what they get is the hash or unique digital fingerprint/unique identifier that tells the company that this is a known piece of content that is violating. “We can proactively keep a lookout for that content on our platforms and once it”s uploaded, our review team check what”s really going on and take appropriate action if it violates our policies,” she added.

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In partnership with UK Revenge Porn Helpline, StopNCII.org builds on Meta’s NCII Pilot, an emergency programme that allows potential victims to proactively hash their intimate images so they can”t be proliferated on its platforms.

The first-of-its-kind platform, has partnered with global organisations to support the victims of NCII. In India, the platform has partnered with organisations such as Social Media Matters, Centre for Social Research, and Red Dot Foundation.

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Nain added that the company is hopeful that this becomes an industrywide initiative, so that victims can just come to this one central place to get help and support and not have to go to each and every tech platform, one by one to get help and support.

Also, Bishakha Datta (executive editor of Point of View) and Jyoti Vadehra from Centre for Social Research are the first Indian members in Meta”s Global Women”s Safety Expert Advisors. The group comprises 12 other non-profit leaders, activists, and academic experts from different parts of the world and consults Meta in the development of new policies, products and programmes to better support women on its apps.

“We are confident that with our ever-growing safety measures, women will be able to enjoy a social experience which will enable them to learn, engage and grow without any challenges.

“India is an important market for us and bringing Bishakha and Jyoti onboard to our Women”s Safety Expert Advisory Group will go a long way in further enhancing our efforts to make our platforms safer for women in India,” Nain said.

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Facebook Adds New Trend Insights in Creator Studio, Which Could Help Shape Your Posting Strategy

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Facebook’s looking to provide more content insight within Creator Studio with the rollout of a new ‘Inspiration Hub’ element, which highlights trending content and hashtags within categories related to your business Page.

Facebook Inspiration Hub

As you can see in these screenshots, posted by social media expert Matt Navarra, when it becomes available to you, you’ll be able to access the new Inspiration Hub from the Home tab in Creator Studio.

At the right side of the screen, you can see the first of the new insights, with trending hashtags and videos from the last 24 hours, posted by Pages similar to yours, displayed above a ‘See more’ prompt.

When you tap through to the new hub, you’ll have a range of additional filters to check out trending content from across Facebook, including Page category, content type, region, and more.

Facebook Inspiration Hub

That could be hugely valuable in learning what Facebook users are responding to, and what people within your target market are engaging with in the app.

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The Hub also includes insights into trending hashtags, within your chosen timeframe, which may further assist in tapping into trending discussions.

Facebook Inspiration Hub

How valuable hashtags are on Facebook is still up for debate, but you’ll also note that you can filter the displayed results by platform, so you can additionally display Instagram hashtag trends as well, which could be very valuable in maximizing your reach.

Much of this type of info has been available within CrowdTangle, Facebook’s analytics platform for journalists, for some time, but not everyone can access CrowdTangle data, which could make this an even more valuable proposition for many marketers.

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Of course, overall performance really relates to your own creative, and thinking through the action that you want your audience to take when reading your posts. But in terms of detecting new content trends, including hashtag usage, caption length, videos versus image posts, and more, there’s a lot that could be gleaned from these tools and filters.

It’s a significant analytics addition – we’ve asked Facebook for more info on the rollout of the new option, and whether it’s already beyond test mode, etc. We’ll update this post if/when we hear back.

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