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Why Social eCommerce Is So Important For Your Business Success? | iTech Post

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We’re all utilized to the truth that social media sites have become an integral part of our daily life. It’s the source of daily information, a method of connecting with close friends and also relatives, an area where we share our images as well as thoughts. Not so long back, it was also a device for drawing clients’ interest as well as redirecting them to the eCommerce internet site. Yet nowadays, social media has actually developed into a durable globally marketplace itself. Thus, the new term social eCommerce has been presented. Today we are going to explore the social eCommerce phenomenon, mention the most popular social networks for offering products online, and also provide you with suggestions on exactly how to make the social-networking company grow.

Social eCommerce is the procedure of purchasing or selling items through social media sites. To put it simply, it’s a more innovative, practical, as well as customer-oriented way of standard on-line buying. As a result, users do not require to check out the e-store as well as can purchase items and services directly from the social media platform. Additionally, sellers will certainly gain from added selling networks that can drive more traffic and conversions.

Simply a couple of years ago, having a social media sites account was not that vital for the store’s popularity. Social media approach included set up publishing and responding to consumer’s remarks. However, taking into consideration the fast-evolving e-commerce world, an online existence is a must, especially in social channels. The more, the better. Stores need to be approachable and communicate with their clients.

  • It aids to expand the customer’s base as well as target different teams of clients by means of different SM networks.
  • Shops become more easily accessible through the use of straight messaging as well as communication with business proprietors.
  • Improvement of the Search Engine Optimization efficiency and also reduce the number of abandoned carts, considering that users pertain to the store as well as buy exactly what they wanted.
  • Rise in traffic and also conversion rates as a result of the greater consumer interaction through visual content.
  • The enhanced social experience will certainly allow clients to share their opinions on various items, review them with various other users, leave testimonials, and also referrals.
  • Access to logical data that helps to establish one of the most popular platforms and build a social advertising and marketing strategy.
  • Possibility to raise sales by involving influencers’ referrals.

Also, it is difficult not to mention the peculiar features of social eCommerce that would certainly aid in the enhancement of a store’s online reputation as well as appeal:

By adding the “Buy switch” to the articles, sellers ease the process of getting items. Customers will be immediately rerouted to the corresponding page of a shopping store.

The development of shoppable galleries is one more effective means of bringing in clients. To purchase a product, the customer has to click the tag, and also he will certainly be sent to the item web page. Various tags on one photo supply retailers with the possibility to market numerous items within one post. It is the best option that helps save effort and time.

Typically, the decision to purchase a product depends upon the suggestion of a buddy, influencer, or somebody’s review. It’s a sort of psychological trigger. Such testimonials can be offered to clients in the form of photos or video clips, hence helping them to see the desired product (or solution) in action. Social feedback is the best method to make use of the advertising and marketing plan fully.

See also  Social Commerce Market Is Booming Worldwide | Facebook, Pinterest, Tencent – Murphy's ...

Also, clients can post their testimonials making use of some special hashtags that will certainly represent the shop. Furthermore, these hashtags can be utilized while posting SM visual material.

Social sharing buttons on the product pages allow consumers to share the store’s things in their feeds. Therefore, this aids in developing the word of mouth advertising and marketing.

It has to be kept in mind that the usage of social media sites is taken into consideration to be one of one of the most popular web-based tasks. According to the forecasts, the number of energetic SM users will rise to 3.1 billion in 2021. One of the most popular worldwide media platforms consist of:

Facebook is certainly thought about to be the most commonly used social networks system. Presently, it has more than 2 billion energetic customers worldwide. Greater than 140 million services use it for communication with clients every day. Thus, it holds the leading position in the social eCommerce section.

Facebook is an ideal tool that provides business owners with global appeal, customer involvement, as well as the possibility to expand earnings.

On-line merchants can efficiently run item catalogs on Facebook. To do so, they have to add the essential item information and also manage orders. Furthermore, Facebook has likewise carried out the “Facebook Settlements” attribute that reduces the procedure of peer-to-peer cash transfer as well as payment for on-line buying.

” Facebook Advertisements” is another popular advertising device that helps in growing brand’s acknowledgment amongst the target market. It is being verified by the truth that increasingly more people have a tendency to engage with these Ads consistently. Because Facebook proceeds by making money from marketing, this sphere will end up being more competitive. However this likewise implies that the firm will proceed boosting its advertising procedure to urge user interaction.

Another Facebook massive advantage is “Buy Buttons” that develop omnichannel ecommerce experience. Customers start their getting procedure on social networks and also finish it on a website, which most certainly will assist in attracting more clients. What’s important, such functionality will simply supply a seamless buying experience primarily for everybody.

Instagram is one of the most updated social media sites. Instagram advertising and marketing maintains abreast with the latest eCommerce patterns. After practically a year of its existence, this image-oriented network has actually become the resource of revenue for many entrepreneurs. Statistically talking, 60% of individuals claim that they come looking for the preferred product to Instagram.

Additionally, 200+ million individuals check out at least one organization profile daily. And, as a result, 90% of accounts adhere to an organization on Instagram. Another interesting reality is that Instagram assists in the higher individual involvement to the brand names in contrast to Facebook and Twitter.

Instagram has actually been made clearly for mobile devices, and its revenue has increased from $23.66 billion in 2018 to $28.52 billion in 2019. It is forecasted that this SM will likely gain $33.71 billion in ad earnings during 2020.

Instagram Buying is among the most noticeable features that were presented for on-line business owners. It permits brands to sell physical items on the system, connect company accounts to the Facebook web page, etc. The “Check out with Instagram” attribute makes it possible for people that tap Instagram’s product tags to search for things, including in a purchasing cart, as well as checkout without leaving the app. In addition, it is possible to make ingrained shoppable Instagram posts with the help of third-party applications. To get extra details or purchase a product, the individual has just to tap on the picture tag.

See also  Social Commerce Market Size will Observe Substantial Growth by 2027 Facebook, Pinterest ...

Instagram Advertisements assist to target the required target market by picking a detailed blog post or creating a user-oriented ad and promoting it. Thus, this will drive recognition and also boost the number of customers.

Pinterest, just like Instagram, appeals to the audience with the help of visual web content. Also, it is a plentiful resource of inspiration for fashion, home decoration, food dishes, art, and so on. According to data, it’s the 3rd biggest social media network in the United States. In 2019 Pinterest’s overall revenue has actually reached $1.14 billion.

Pinterest is generally made use of as a search engine, yet not as a social media network. Purchasing is a leading task for 48% of Pinterest individuals. Sharing material, networking, as well as news are considered as those that have less concern.

Due to its considerable marketing alternatives, Pinterest is considered to be among the very best platforms for online merchants. Abundant Pins, Shop The Look, and also ‘Buy It’ buttons are the most preferred functions that alleviate the purchasing experience. The Abundant Pins can be found in four kinds – Item Pins, Dish Pins, Post Pins, as well as App Pins. They supply customers with information concerning the item and also cause the internet site where this particular product can be purchased. Thus, this SM platform is a superb alternative to drive potential traffic to the website. With the introduction of Shop the Appearance ads, the sellers got the opportunity to identify up to 25 items in a solitary photo. Moreover, the “Store” tab in organization accounts enables individuals to purchase products directly from Pinterest.

TikTok is a Chinese video-sharing platform that has actually quickly acquired global popularity. Presently, it has 800 million energetic customers and ranks 7th in the checklist of a lot of downloaded and installed apps of the last few years. This app is primarily aimed at a detailed target market – the millennials and also generation Z (because most of its individuals are under 30 years old).

Tiktok has actually already captured the attention of sellers that want to sell their products to brand-new target markets. By creating the appropriate material on TikTok as well as collaborating with individuals, entrepreneurs can stay at the top of electronic fads.

There are a number of ways to advertise an on-line company on TikTok:

Join the hashtag obstacle. Its essence is to encourage individuals to produce content that will certainly be in some way attached to your brand’s hashtag. As a result, it’s an excellent chance to promote your items. Hashtag obstacles are really catchy, and also lots of users will excitedly participate in them.

Develop captivating web content. Creative and also amusing video clips with the shop’s items assist company owners get in touch with their audience and also engage more potential clients.

One more way of advertising on TikTok is hiring influencers that can promote the store, and also it’s items.

See also  8 Black Fashion Creators To Follow On TikTok Immediately

Paid advertising program. Even though the TitTok’s marketing attributes are dragging (when compared to various other SM titans), they are still thought about to be a superb investment in company promotion. Presently, customers are given 3 types of paid applications – Indigenous Ads (in-feed), Brand name Takeovers (plays when a targeted user looks into the application), and also Hashtag Obstacle.

In addition, stores can take advantage of shoppable ads (individuals are rerouted to the store and also can finish the check out) and branded TikTok sticker labels (users can be involved with the store’s products in a less intrusive way).

TikTok will certainly be excellent suitable for those who wish to develop appealing content, attract their target market, boost the brand name’s on-line visibility as well as profits.

Marketing using social media sites networks alone will not bring you the desired earnings and also engage the required variety of customers. Hence, it is necessary to develop a store on a reputable and feature-rich platform that will effortlessly incorporate a lot of the social networks (it can be accomplished by setting up the added plugins from the main markets). The eCommerce market provides individuals a large range of options to choose from. Today we will check out just a few of them:

Shopify is an outright winner among systems that supply excellent social media assimilation capabilities. Among its most significant advantages is that it continually expands sales hub strategy that enables sellers to utilize a couple of sales channels at the same time. When speaking about social networks, it allows online store owners to attach and offer their products to countless Facebook, Instagram, Amazon.com, and ebay.com users.

BigCommerce is another globe’s highly regarded shopping cart that allows you to enhance website traffic and also gain both local and international audiences through social networks channels.

PrestaShop is a powerful solution that offers users extensive integration choices. Due to its successful mix of large functionality as well as broad personalization chances, PrestaShop allows sellers to attach their internet shops with Facebook through Authorities Pixel Facebook (1.7) Module. It produces a special login switch on your web site, enabling individuals to visit the internet site with their Facebook accounts.

Note: If you want to migrate Wix to Shopify without the help of a developer – Cart2Cart is exactly what you need. There are no coding skills required to perform the store data relocation between 85+ shopping carts. What’s more, your current store and sales won’t be affected in any way and you can keep selling during the whole process of data transfer.

To summarize, there is no doubt that social networks play a critical role in bringing in consumers and enhancing sales. Social networks and your eCommerce site are closely related, as well as it’s vital to benefit from the various means you can integrate them together. Owing to numerous social networks devices as well as software applications, even little and also successful brands discover it possible to release a Social Commerce Project as well as profit from it.

Additionally, remember that if your current e-platform doesn’t use sufficient adaptability and substantial social media sites combination, Cart2Cart will gladly offer you a helping hand. Pick the most pertinent shopping cart that suits your requirements, start a Free Demo, and overcome the eCommerce retail finally!

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Social Media Marketing Trends To Watch In 2022

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Marketers aren’t clairvoyant but they can keep a finger on the pulse of trends. To help brands stay ahead of the competition, HubSpot Blog surveyed more than 1,000 global marketers from B2B and B2C brands and a handful of industry experts to create a 2022 marketing trends guide, covering privacy and AI to social media and SEO. Ahead we break down HubSpot’s findings on social media marketing trends.

As HubSpot notes, 79 percent of Americans have some type of social media account while there are 3.7 billion social media users worldwide, making it a regular part of people’s lives and a critical tool in enhancing any marketing strategy.

Live Content Will Be A Leading Social Media Format

Among the social media marketers HubSpot polled, 68 percent reported that audio chat rooms such as Clubhouse are the most effective social media content while 59 percent report the same for live video.

Ninety-six percent of those investing in live audio content intend on spending the same amount or more on it through 2022. Live video, on the other hand, is reported by 9 percent of respondents as driving the largest return on investment (ROI) of all social media formats. These formats enable brands to connect directly with audiences in a meet-them-where-they-are context while discussions range from current issues and events to the brand’s stance on those issues to the products and services themselves. 

The authenticity and dynamic nature of this format can’t be matched as heart-to-heart conversations may be interspersed with expert opinions, Q&A-style discussions, how-tos and entertainment.

TikTok Will Continue To Gain Brand Interest

TikTok began to go viral roughly three years ago, sparking a new medium through which brands can connect with audiences without sounding sales-y. The social media app now boasts 1 billion global users and caters to a vast array of audiences. Having recently launched a number of advertising and marketing features for businesses and creators, TikTok has positioned itself front-and-center in the race to secure the highest quality content, the highest number of users and creators and brands that will continue engaging with it for marketing purposes.

See also  Pinterest Launches New Overview of its Ad Process to Help Simplify Paid Promotions

Sixty-seven percent of marketers intend on increasing their TikTok investment in 2022 and 10 percent of marketers who employ some sort of social media into their overall marketing strategy intend on investing the most in TikTok throughout 2022.

Most Marketers Will Concentrate On Three To Five Social Media Platforms

Of those social media marketers polled, 64 percent use three to five platforms, 11 percent use one or two, and 7 percent use seven or more. Managing three to five platforms allows brands to expand their reach to a variety of audiences while allowing for their marketers to engage with each one without exhausting their bandwidth or producing low-quality content.

In order for a brand to determine how many platforms to be on, i.e., how able a social media marketing team will be at building an effective and engaging strategy, HubSpot suggests answering the following:

  • How many social media marketers are on your team?
  • Which social media platforms have audiences that best align with your brand’s targets?
  • How much time will it take to master a strategy on each of the platforms?
  • Which platforms, if any, will not benefit the overall marketing strategy right now?
  • Which platform’s content, if any, can be easily repurposed? (such as TikTok and YouTube Shorts)

Influencer Marketing Will Evolve From Trend To Common Marketing Tactic

When HubSpot asked global marketing professionals which trends they planned to invest in for 2022, 34 percent said influencer marketing, ranking it first and above other trends like mobile web design and short-form video marketing.

While 57 percent of respondents that currently leverage influencer marketing say influencer marketing is effective, 46 percent of them plan to increase their investments in 2022. Additionally, 11 percent say influencer marketing is the top ROI-generating trend they’ve tested.

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More than 56 percent of marketers who invest in influencer marketing work with micro-influencers, according to HubSpot.

Video Marketers Will Keep Content Short

HubSpot found that short-form content is the second most effective trend marketers are currently utilizing. Short-form content requires less bandwidth and aligns well with the fast-paced attention spans of online audiences in a variety of demographics

More than 31 percent of global marketers currently invest in short-form video content, 46 percent of them consider the strategy effective when it comes to performance and engagement. In addition, next year 89 percent of global marketers plan to continue investing in it or increase their investment.

Permanent Social Media Posts Could Overtake Ephemeral Content

Brands have observed that permanent social media content—namely standard posts, videos and live events that live on a platform’s feed and can be viewed again days later—might be more effective than ephemeral content such as Instagram Stories and Snapchat.

HubSpot’s survey results show that 44 percent of global marketers plan to increase their investment in permanent social media content, while 8 percent say it generates the most ROI compared to other marketing strategies they leverage. Meanwhile, 25 percent of respondents cited ephemeral content as the “least effective” trend they invested in.

Lastly, 37 percent of marketers said they plan to decrease their investment in ephemeral content.

However, HubSpot cautions against writing off ephemeral content completely as it can still provide other brand awareness benefits and unique content experiences.

According to Kelly Hendrickson, a social media marketing manager at HubSpot, Instagram Stories’ fleeting design and fun editing options give brands a new strategy for producing content that varies from their other social media content.

See also  8 Black Fashion Creators To Follow On TikTok Immediately

“Instagram can organically serve up a wall post across a wide span of time, so there’s less of an opportunity for brands to be timely (who wants to see New Year’s post when they’ve already given up on their resolutions?!). Since Instagram users are more active on weekdays, during the standard workday, it seems users are looking for a break,” Hendrickson said.

Hendrickson urges marketers to remember that the combination of a running clock and a lively audience presents a big opportunity for brands to lean into quick, in-the-moment content that showcases the light-hearted side of their brand, adding that succinctness and clarity are key in content.

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Getting the Most Out of Shopify

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The growth of your online business in Shopify significantly depends on how well you use the e-commerce platform. Unfortunately, it’s not as easy as it sounds. There’s a lot of competition in the e-commerce industry itself, and it requires patience, intentionality and transformational skills to move to the top right in the categories where you compete. Many marketers who use Shopify for eCommerce encounter strategic and tactical issues using the platform. At TopRight, we’ve studied the most common issues facing marketing executives and we provide tips and techniques to help you get the most out of Shopify. Here are a few of the most common marketing challenges you could encounter while using Shopify:

  • Mediocre sales conversion
  • Insufficient traffic to your site
  • Difficulty interpreting Shopify analytics
  • Unrealistic predictions of sales and traffic
  • Misalignment of inventory management
  • Failure to target and identify customers

Importance of a Clear Marketing Strategy

Your marketing strategy acts as a playbook for your business and how you make investments in you Shopify store. It helps keep your business pointed in the right direction and allows you to make informed decisions. Without a strategic marketing playbook, it’s easy to get lost and encounter obstructions. A stragegic playbook can help guide you to responding to challenges and navigating barriers you may encounter with your Shopify store. Specifically, it can help you:

  • Estimate sales potential
  • Promote your goods and services better
  • Attract new customers
  • Maintain good connection with existing customers

Tips on How to Get the Most Out of Shopify

Of course, understanding the analytics on your store isn’t sufficient to assure success. You need to turn data into insight and devise strategies to drive traffic and conversions. Here are a few tips to guide you through the development of a winning marketing strategy to get the most out of Shopify.

1. Invest in Your Own Shopify App

Most successful Shopify merchants have optimized their app to tell their brand story. A Shopify app is a powerful way to give customers a reason to care about your store and the products you offer. Your brand story also helps you build connections and engage with other prospects on other ecommerce platforms and social media sites. Making this simple investment enables you to connect, reach and engage more potential customers.

If building your own app is an obstacle, you can use tools like Pocketfied – an easy app builder that lets you conveniently manage your store. You can have your own published app within a day, even if you don’t have any design and coding skills.

2. Use Shopify Resources

Shopify offers resources to help you become a more effective marketer and entrepreneur. It provides guides, podcasts, and even an eCommerce University to learn new skills. Use these resources to learn more about the Shopify platform and get ideas on how to work on the platform more effectively and efficiently.

3. Promote Your Store on Social Media

Social media networks like Facebook, Pinterest and Twitter represent significant opportunities for you to boost brand awareness and drive traffic to your store. However, social media marketing is highly saturated – it take a lot to stand out from the crowd. Many Shopify merchants use social media to showcase their goods and services. You need to develop a good and structured approach to get an edge and drive results.

  • Make a business page or account on all relevant social platforms.
  • Follow accounts and market to users within your target audience.
  • Integrate your shop in your accounts so shoppers can easily buy without leaving the social platform
  • Post meaningful content regularly including: videos that showcase your products; special pricing promotions; new product launches; and private/ exclusive store events
See also  Global Social Commerce Market Key Players, Types, Applications Analysis by 2028: Facebook ...

4. Leverage Email Marketing

Email remains one of the best ways to connect and engage with customers. When properly used (not abused), emails can serve as the backbone of your customer conversion strategy customer conversion strategy. Here are a few tips on how to use it appropriately:

  • Be creative with your emails so you can easily attract interest and give people a reason to care
  • Send out cart abandonment details to remind customers about incomplete or unfinished transactions.
  • Be professional and respectful – don’t send too many promotional emails. Thoughtless interruptions drive customers away.

5. Create a Website and Start Blogging

Write compelling content that will attract and encourage readers to go to your store and check out your products. Don’t just focus on your products and services. Make content about related topics and issues where you can smartly and smoothly promote your products. Think about topics that would be of interest and value to your audience. Content can be a gift if it is positioned properly with your customers.

Research what your customers care about, what they want or what unmet needs they may have. Again, don’t overload your blog with sales messages and stories about your business. Instead, focus on the relevance of your products to your customers’ lifestyles. What can you do to make them the hero of your brand story?

6. Invest in Paid Advertisements and Affiliations

Depending on your budget, be sure to set aside some money for paid advertisements. Online advertisements, clickable or not, will drive traffic to your store and boost your store’s visibility. These are usually posted on online platforms like social media sites like Facebook, Instagram, Pinterest, etc. Additionally, you can use Google Ads to get your store to appear on the top page of search results.

You can also develop affiliations with other Shopify stores and businesses so they’ll help promote your store and products. For a small percentage of a transaction, an affiliate marketer with help will drive traffic and potential customers to your store. However, remember that you’ll be sharing your revenues or paying them for their cooperation!

The Takeaway

Story, Strategy and Systems alignment can be a heavy lift when you launch a Shopify store. There are many pitfalls and issues you may encounter. But if you focus on telling a simple story, formulating a clear strategy, and leveraging Shopify best practices, you can navigate these challenges and successfully give your customers a reason to care, listen, engage and buy from your store.

See also  Getting the Most Out of Shopify

The growth of your online business in Shopify significantly depends on how well you use the e-commerce platform. Unfortunately, it’s not as easy as it sounds. There’s a lot of competition in the e-commerce industry itself, and it requires patience, intentionality and transformational skills to move to the top right in the categories where you compete. Many marketers who use Shopify for eCommerce encounter strategic and tactical issues using the platform. At TopRight, we’ve studied the most common issues facing marketing executives and we provide tips and techniques to help you get the most out of Shopify. Here are a few of the most common marketing challenges you could encounter while using Shopify:

  • Mediocre sales conversion
  • Insufficient traffic to your site
  • Difficulty interpreting Shopify analytics
  • Unrealistic predictions of sales and traffic
  • Misalignment of inventory management
  • Failure to target and identify customers

Importance of a Clear Marketing Strategy

Your marketing strategy acts as a playbook for your business and how you make investments in you Shopify store. It helps keep your business pointed in the right direction and allows you to make informed decisions. Without a strategic marketing playbook, it’s easy to get lost and encounter obstructions. A stragegic playbook can help guide you to responding to challenges and navigating barriers you may encounter with your Shopify store. Specifically, it can help you:

  • Estimate sales potential
  • Promote your goods and services better
  • Attract new customers
  • Maintain good connection with existing customers

Tips on How to Get the Most Out of Shopify

Of course, understanding the analytics on your store isn’t sufficient to assure success. You need to turn data into insight and devise strategies to drive traffic and conversions. Here are a few tips to guide you through the development of a winning marketing strategy to get the most out of Shopify.

1. Invest in Your Own Shopify App

Most successful Shopify merchants have optimized their app to tell their brand story. A Shopify app is a powerful way to give customers a reason to care about your store and the products you offer. Your brand story also helps you build connections and engage with other prospects on other ecommerce platforms and social media sites. Making this simple investment enables you to connect, reach and engage more potential customers.

If building your own app is an obstacle, you can use tools like Pocketfied – an easy app builder that lets you conveniently manage your store. You can have your own published app within a day, even if you don’t have any design and coding skills.

2. Use Shopify Resources

Shopify offers resources to help you become a more effective marketer and entrepreneur. It provides guides, podcasts, and even an eCommerce University to learn new skills. Use these resources to learn more about the Shopify platform and get ideas on how to work on the platform more effectively and efficiently.

3. Promote Your Store on Social Media

Social media networks like Facebook, Pinterest and Twitter represent significant opportunities for you to boost brand awareness and drive traffic to your store. However, social media marketing is highly saturated – it take a lot to stand out from the crowd. Many Shopify merchants use social media to showcase their goods and services. You need to develop a good and structured approach to get an edge and drive results.

  • Make a business page or account on all relevant social platforms.
  • Follow accounts and market to users within your target audience.
  • Integrate your shop in your accounts so shoppers can easily buy without leaving the social platform
  • Post meaningful content regularly including: videos that showcase your products; special pricing promotions; new product launches; and private/ exclusive store events
See also  “Global and Japan Social Purchasing Market By Top Key Players: Kupivip , Living ... - Wrestledelphia

4. Leverage Email Marketing

Email remains one of the best ways to connect and engage with customers. When properly used (not abused), emails can serve as the backbone of your customer conversion strategy customer conversion strategy. Here are a few tips on how to use it appropriately:

  • Be creative with your emails so you can easily attract interest and give people a reason to care
  • Send out cart abandonment details to remind customers about incomplete or unfinished transactions.
  • Be professional and respectful – don’t send too many promotional emails. Thoughtless interruptions drive customers away.

5. Create a Website and Start Blogging

Write compelling content that will attract and encourage readers to go to your store and check out your products. Don’t just focus on your products and services. Make content about related topics and issues where you can smartly and smoothly promote your products. Think about topics that would be of interest and value to your audience. Content can be a gift if it is positioned properly with your customers.

Research what your customers care about, what they want or what unmet needs they may have. Again, don’t overload your blog with sales messages and stories about your business. Instead, focus on the relevance of your products to your customers’ lifestyles. What can you do to make them the hero of your brand story?

6. Invest in Paid Advertisements and Affiliations

Depending on your budget, be sure to set aside some money for paid advertisements. Online advertisements, clickable or not, will drive traffic to your store and boost your store’s visibility. These are usually posted on online platforms like social media sites like Facebook, Instagram, Pinterest, etc. Additionally, you can use Google Ads to get your store to appear on the top page of search results.

You can also develop affiliations with other Shopify stores and businesses so they’ll help promote your store and products. For a small percentage of a transaction, an affiliate marketer with help will drive traffic and potential customers to your store. However, remember that you’ll be sharing your revenues or paying them for their cooperation!

The Takeaway

Story, Strategy and Systems alignment can be a heavy lift when you launch a Shopify store. There are many pitfalls and issues you may encounter. But if you focus on telling a simple story, formulating a clear strategy, and leveraging Shopify best practices, you can navigate these challenges and successfully give your customers a reason to care, listen, engage and buy from your store.

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Ifeoma Ozoma: US tech whistleblower helping others speak out

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Being a whistleblower comes down to careful preparation but also an eye trained for dirty tricks, said Ifeoma Ozoma, an ex-employee of several Silicon Valley giants turned revealer of tech world wrongdoing.

“I planned it like a program or product launch. Obviously the experience is something very personal, but I approached it like work,” she told AFP.

While Facebook whistleblower Frances Haugen has become a figurehead for the fight against social media’s faults, there are others in the tech world, like Ozoma, who have also taken big risks to stand up.

An African-American, former policymaker relations specialist for Google, Pinterest and Facebook, she continues to work for ethics in tech, but from the outside, via her consulting firm Earthseed.

She has marked a first big success via the recent adoption in California of a law she co-sponsored, called “Silenced No More.”

Starting in January, this law will prohibit employers from using confidentiality clauses to prevent victims of harassment or discrimination in the workplace from speaking out.

In mid-October, she posted online a guide for whistleblowers.

“The difference with tech companies and other industries is on the power that they wield, but also they pretend they’re better for workers, consumers, society than more traditional industries,” she told AFP. “That’s just not borne out in reality.”

– Keep the emails –

A Yale University graduate in political science, the 29-year-old was born in Alaska to Nigerian immigrants.

She left Pinterest at the end of May 2020, with six months of salary, after months of making complaints internally and also to the state of California, accusing the social network of discrimination and racist retaliation.

See also  “Global and Japan Social Purchasing Market By Top Key Players: Kupivip , Living ... - Wrestledelphia

She said the company paid her less than if she had been a man, but she also complained about their lack of action after a colleague posted her personal details online to expose her to anonymous harassment.

In mid-June 2020, as the Black Lives Matter anti-racism movements were in full swing in the United States, her damning account on Twitter of her experience sparked a scandal for the company that had largely avoided controversy.

“Pinterest, told a number of reporters that the CEO had no knowledge of me being doxxed… and I was essentially making up a story about him being aware,” Ozoma said.

“I knew that it was something that would probably come up later. And so I had the emails,” she added.

The accused firms try to discredit whistleblowers by many means, said Libby Liu, the director of Whistleblower Aid which is working with Haugen.

“They will throw up against the wall every discrediting thing they can think of, through like every media organization on the face of the Earth,” she added.

– Losing their health insurance –

The whistleblowers that come forward often have a lot to lose.

“Just one example here in the United States — because our health care is tied to our employment — when you decide to whistle blow, you’re also making a decision for yourself and for your family to lose access to your health insurance,” Ozoma said.

“That is not a small thing to ask of people,” she added.

Whistleblower leaks and damning media reports have tarnished Big Tech’s image, but they have had limited tangible consequences for Silicon Valley.

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In fact, Haugen’s oft-repeated accusation that Facebook puts profits over safety is not entirely new.

“There are countless nonprofit organizations and reporters, who reported on the exact same thing for years,” said Ozoma. “It remains to be seen whether anything fruitful will come of it.”

But from anti-sexism protests at Google in 2018 to warnings from former top Facebook officials, the pressure for change is steady.

After Ozoma spoke out at Pinterest, other female workers did too.

The company paid $22 million in December 2020 to Francoise Brougher, its white, former COO to settle a gender discrimination lawsuit.

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