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As Pinterest Stock Stumbles, Contrarians Have a Chance to Jump In – InvestorPlace



Want to be like Warren Buffett? That’s easier said than done, as you’d have to believe in companies that investors are largely avoiding. Right now, Pinterest (NYSE:PINS) fits that description. But could PINS stock be a Warren Buffett type of play?

the pinterest (PINS stock) logo on a mobile phone held by a woman

Source: Nopparat Khokthong /

Absolutely. By the beginning of August, Pinterest shares were down year-to-date (YTD). Currently, they’re down about 16% so far. The pessimism has been palpable ever since the skeptics started deriding the stay-at-home trade in mid-2021.

But, perhaps that’s where the skeptics are mistaken. PINS stock shouldn’t simply be pigeonholed as a stay-at-home trade.

Right now, the bullish thesis depends on whether Pinterest — as both a business entity and social media platform — will have staying power. Judging by the number of users still active on Pinterest, however, it’s reasonable to conclude that this name is actually thriving.

PINS Stock at a Glance

It’s no secret that PINS stock performed well in 2020. Last year, people sought stay-at-home activities due to the pandemic. But the thing is, stocks don’t just go up forever. After a massive bull run, it’s perfectly normal and healthy for the buyers to take a breather.

Keep in mind, PINS stock rallied from around $12 in March of 2020 to a resistance level of around $85 in February and April of 2021.

We’re talking about gains in the hundreds of percentage points here. So, it would be reasonable to expect PINS to cough up some of those amazing profits at some point.

After topping out early in the year, PINS stock slid to around $57 on the first day of September. Contrarians and value hunters shouldn’t have a problem with this, however. Now they can now purchase the shares at a much more favorable price point.

What’s the Issue Here?

Bearish-leaning traders seem to have assumed that the rollout of Covid-19 vaccines means Pinterest will lose its user base. To me, that’s short-sighted.

Of course, I’ll acknowledge that the pandemic certainly caused some people to try Pinterest for the first time, or just use it more often then they had before. However, it’s incorrect to presume that users will simply abandon Pinterest once the reopening is in full effect.

The ultimate determiner here is the data, so let’s see what PINS reported for the company’s second quarter of 2021.

As it turns out, this company’s global monthly active users (MAUs) actually increased by 9% year-over-year YOY, up to 454 million. There’s no reason to take issue with 9% MAU growth. So, what could the PINS stock skeptics possibly have a problem with? Maybe they didn’t like this statement in the release:

“The evolution of the COVID-19 pandemic and related restrictions remain unknown, and we are not providing guidance on Q3 2021 MAUs given our lack of visibility into certain key drivers of engagement.”

No Guidance? No Problem

If there’s one thing that the market doesn’t like, it’s uncertainty. Investors want clarity and confidence, plain and simple. In fact, sometimes they’d prefer ill-informed future guidance over no guidance at all.

Pinterest, however, has evidently chosen to be honest and admit that it isn’t prepared to provide MAU guidance right now. But that’s not a bad thing at all. Rather, it leaves the door open to a positive surprise in the upcoming quarter.

Moreover, while MAUs are the lifeblood of a social media platform, revenue generation is also important. In that area, Pinterest excelled. For Q2 2021, the company grew global revenues by an astounding 125% YOY to $613 million.

With that, Pinterest CEO Ben Silbermann is prepared to face the future, irrespective of the changes brought on by Covid-19. Silbermann noted the folllowing:

“While we navigate through pandemic impacts, Pinterest is focused on building for the long-term by transforming from a place to browse, save and organize to a community of inspiring people sharing their passions and expertise.”

That should help assure investors in PINS stock.

The Takeaway on PINS Stock

It’s not always easy to find bargains among social media stocks. Sometimes, they’re just downright expensive.

But that doesn’t seem to be the case with PINS stock right now. Instead, the share price appears to be justified by Pinterest’s large user base and impressive revenue growth.

Therefore, contrarian investors should see an opportunity here. Pinterest appears to be maintaining a loyal following despite shifting market conditions.

On the date of publication, Louis Navellier had a long position in PINS.  Louis Navellier did not have (either directly or indirectly) any other positions in the securities mentioned in this article.

The InvestorPlace Research Staff member primarily responsible for this article did not hold (either directly or indirectly) any positions in the securities mentioned in this article.

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Why Social eCommerce Is So Important For Your Business Success? | iTech Post



We’re all utilized to the truth that social media sites have become an integral part of our daily life. It’s the source of daily information, a method of connecting with close friends and also relatives, an area where we share our images as well as thoughts. Not so long back, it was also a device for drawing clients’ interest as well as redirecting them to the eCommerce internet site. Yet nowadays, social media has actually developed into a durable globally marketplace itself. Thus, the new term social eCommerce has been presented. Today we are going to explore the social eCommerce phenomenon, mention the most popular social networks for offering products online, and also provide you with suggestions on exactly how to make the social-networking company grow.

Social eCommerce is the procedure of purchasing or selling items through social media sites. To put it simply, it’s a more innovative, practical, as well as customer-oriented way of standard on-line buying. As a result, users do not require to check out the e-store as well as can purchase items and services directly from the social media platform. Additionally, sellers will certainly gain from added selling networks that can drive more traffic and conversions.

Simply a couple of years ago, having a social media sites account was not that vital for the store’s popularity. Social media approach included set up publishing and responding to consumer’s remarks. However, taking into consideration the fast-evolving e-commerce world, an online existence is a must, especially in social channels. The more, the better. Stores need to be approachable and communicate with their clients.

  • It aids to expand the customer’s base as well as target different teams of clients by means of different SM networks.
  • Shops become more easily accessible through the use of straight messaging as well as communication with business proprietors.
  • Improvement of the Search Engine Optimization efficiency and also reduce the number of abandoned carts, considering that users pertain to the store as well as buy exactly what they wanted.
  • Rise in traffic and also conversion rates as a result of the greater consumer interaction through visual content.
  • The enhanced social experience will certainly allow clients to share their opinions on various items, review them with various other users, leave testimonials, and also referrals.
  • Access to logical data that helps to establish one of the most popular platforms and build a social advertising and marketing strategy.
  • Possibility to raise sales by involving influencers’ referrals.

Also, it is difficult not to mention the peculiar features of social eCommerce that would certainly aid in the enhancement of a store’s online reputation as well as appeal:

By adding the “Buy switch” to the articles, sellers ease the process of getting items. Customers will be immediately rerouted to the corresponding page of a shopping store.

The development of shoppable galleries is one more effective means of bringing in clients. To purchase a product, the customer has to click the tag, and also he will certainly be sent to the item web page. Various tags on one photo supply retailers with the possibility to market numerous items within one post. It is the best option that helps save effort and time.

Typically, the decision to purchase a product depends upon the suggestion of a buddy, influencer, or somebody’s review. It’s a sort of psychological trigger. Such testimonials can be offered to clients in the form of photos or video clips, hence helping them to see the desired product (or solution) in action. Social feedback is the best method to make use of the advertising and marketing plan fully.

Also, clients can post their testimonials making use of some special hashtags that will certainly represent the shop. Furthermore, these hashtags can be utilized while posting SM visual material.

Social sharing buttons on the product pages allow consumers to share the store’s things in their feeds. Therefore, this aids in developing the word of mouth advertising and marketing.

It has to be kept in mind that the usage of social media sites is taken into consideration to be one of one of the most popular web-based tasks. According to the forecasts, the number of energetic SM users will rise to 3.1 billion in 2021. One of the most popular worldwide media platforms consist of:

Facebook is certainly thought about to be the most commonly used social networks system. Presently, it has more than 2 billion energetic customers worldwide. Greater than 140 million services use it for communication with clients every day. Thus, it holds the leading position in the social eCommerce section.

Facebook is an ideal tool that provides business owners with global appeal, customer involvement, as well as the possibility to expand earnings.

On-line merchants can efficiently run item catalogs on Facebook. To do so, they have to add the essential item information and also manage orders. Furthermore, Facebook has likewise carried out the “Facebook Settlements” attribute that reduces the procedure of peer-to-peer cash transfer as well as payment for on-line buying.

” Facebook Advertisements” is another popular advertising device that helps in growing brand’s acknowledgment amongst the target market. It is being verified by the truth that increasingly more people have a tendency to engage with these Ads consistently. Because Facebook proceeds by making money from marketing, this sphere will end up being more competitive. However this likewise implies that the firm will proceed boosting its advertising procedure to urge user interaction.

Another Facebook massive advantage is “Buy Buttons” that develop omnichannel ecommerce experience. Customers start their getting procedure on social networks and also finish it on a website, which most certainly will assist in attracting more clients. What’s important, such functionality will simply supply a seamless buying experience primarily for everybody.

Instagram is one of the most updated social media sites. Instagram advertising and marketing maintains abreast with the latest eCommerce patterns. After practically a year of its existence, this image-oriented network has actually become the resource of revenue for many entrepreneurs. Statistically talking, 60% of individuals claim that they come looking for the preferred product to Instagram.

Additionally, 200+ million individuals check out at least one organization profile daily. And, as a result, 90% of accounts adhere to an organization on Instagram. Another interesting reality is that Instagram assists in the higher individual involvement to the brand names in contrast to Facebook and Twitter.

Instagram has actually been made clearly for mobile devices, and its revenue has increased from $23.66 billion in 2018 to $28.52 billion in 2019. It is forecasted that this SM will likely gain $33.71 billion in ad earnings during 2020.

Instagram Buying is among the most noticeable features that were presented for on-line business owners. It permits brands to sell physical items on the system, connect company accounts to the Facebook web page, etc. The “Check out with Instagram” attribute makes it possible for people that tap Instagram’s product tags to search for things, including in a purchasing cart, as well as checkout without leaving the app. In addition, it is possible to make ingrained shoppable Instagram posts with the help of third-party applications. To get extra details or purchase a product, the individual has just to tap on the picture tag.

Instagram Advertisements assist to target the required target market by picking a detailed blog post or creating a user-oriented ad and promoting it. Thus, this will drive recognition and also boost the number of customers.

Pinterest, just like Instagram, appeals to the audience with the help of visual web content. Also, it is a plentiful resource of inspiration for fashion, home decoration, food dishes, art, and so on. According to data, it’s the 3rd biggest social media network in the United States. In 2019 Pinterest’s overall revenue has actually reached $1.14 billion.

Pinterest is generally made use of as a search engine, yet not as a social media network. Purchasing is a leading task for 48% of Pinterest individuals. Sharing material, networking, as well as news are considered as those that have less concern.

Due to its considerable marketing alternatives, Pinterest is considered to be among the very best platforms for online merchants. Abundant Pins, Shop The Look, and also ‘Buy It’ buttons are the most preferred functions that alleviate the purchasing experience. The Abundant Pins can be found in four kinds – Item Pins, Dish Pins, Post Pins, as well as App Pins. They supply customers with information concerning the item and also cause the internet site where this particular product can be purchased. Thus, this SM platform is a superb alternative to drive potential traffic to the website. With the introduction of Shop the Appearance ads, the sellers got the opportunity to identify up to 25 items in a solitary photo. Moreover, the “Store” tab in organization accounts enables individuals to purchase products directly from Pinterest.

TikTok is a Chinese video-sharing platform that has actually quickly acquired global popularity. Presently, it has 800 million energetic customers and ranks 7th in the checklist of a lot of downloaded and installed apps of the last few years. This app is primarily aimed at a detailed target market – the millennials and also generation Z (because most of its individuals are under 30 years old).

Tiktok has actually already captured the attention of sellers that want to sell their products to brand-new target markets. By creating the appropriate material on TikTok as well as collaborating with individuals, entrepreneurs can stay at the top of electronic fads.

There are a number of ways to advertise an on-line company on TikTok:

Join the hashtag obstacle. Its essence is to encourage individuals to produce content that will certainly be in some way attached to your brand’s hashtag. As a result, it’s an excellent chance to promote your items. Hashtag obstacles are really catchy, and also lots of users will excitedly participate in them.

Develop captivating web content. Creative and also amusing video clips with the shop’s items assist company owners get in touch with their audience and also engage more potential clients.

One more way of advertising on TikTok is hiring influencers that can promote the store, and also it’s items.

Paid advertising program. Even though the TitTok’s marketing attributes are dragging (when compared to various other SM titans), they are still thought about to be a superb investment in company promotion. Presently, customers are given 3 types of paid applications – Indigenous Ads (in-feed), Brand name Takeovers (plays when a targeted user looks into the application), and also Hashtag Obstacle.

In addition, stores can take advantage of shoppable ads (individuals are rerouted to the store and also can finish the check out) and branded TikTok sticker labels (users can be involved with the store’s products in a less intrusive way).

TikTok will certainly be excellent suitable for those who wish to develop appealing content, attract their target market, boost the brand name’s on-line visibility as well as profits.

Marketing using social media sites networks alone will not bring you the desired earnings and also engage the required variety of customers. Hence, it is necessary to develop a store on a reputable and feature-rich platform that will effortlessly incorporate a lot of the social networks (it can be accomplished by setting up the added plugins from the main markets). The eCommerce market provides individuals a large range of options to choose from. Today we will check out just a few of them:

Shopify is an outright winner among systems that supply excellent social media assimilation capabilities. Among its most significant advantages is that it continually expands sales hub strategy that enables sellers to utilize a couple of sales channels at the same time. When speaking about social networks, it allows online store owners to attach and offer their products to countless Facebook, Instagram,, and users.

BigCommerce is another globe’s highly regarded shopping cart that allows you to enhance website traffic and also gain both local and international audiences through social networks channels.

PrestaShop is a powerful solution that offers users extensive integration choices. Due to its successful mix of large functionality as well as broad personalization chances, PrestaShop allows sellers to attach their internet shops with Facebook through Authorities Pixel Facebook (1.7) Module. It produces a special login switch on your web site, enabling individuals to visit the internet site with their Facebook accounts.

Note: If you want to migrate Wix to Shopify without the help of a developer – Cart2Cart is exactly what you need. There are no coding skills required to perform the store data relocation between 85+ shopping carts. What’s more, your current store and sales won’t be affected in any way and you can keep selling during the whole process of data transfer.

To summarize, there is no doubt that social networks play a critical role in bringing in consumers and enhancing sales. Social networks and your eCommerce site are closely related, as well as it’s vital to benefit from the various means you can integrate them together. Owing to numerous social networks devices as well as software applications, even little and also successful brands discover it possible to release a Social Commerce Project as well as profit from it.

Additionally, remember that if your current e-platform doesn’t use sufficient adaptability and substantial social media sites combination, Cart2Cart will gladly offer you a helping hand. Pick the most pertinent shopping cart that suits your requirements, start a Free Demo, and overcome the eCommerce retail finally!

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Why Start-ups Are Inclined to Social Media App Development | Keeper Facts



Start-ups Are Inclined to Social Media App Development

With the advent of technology, one aspect of the Internet that has emerged is Social Media. The importance of social media is realized when, with a matter of few clicks on a screen, you get to connect with the whole world.

If we dive deeper into social networks, we see that the driving forces behind the popularity of social media apps lie in human psychology: adding a touch of belonging for all and thereby using the FOMO technique to provide instant gratification, social media has kept us all hooked.

Social media networks are putting their own spin on social engagement and app development, so potential opportunities provided by these companies to deliver high returns for investors cannot be denied.

Start-ups Are Inclined to Social Media App Development

We look at some of the reasons why an entrepreneur should focus on social media app development:

  • Social media provides us with a platform to share our thoughts, stories, etc., and all the change-makers are leveraging this fact to become billionaires, thus being a win-win situation for both the consumer and the company.
  • Social media is attracting an ever-increasing crowd of both young users and the elderly. In this day and age, having a large customer base won’t be a big problem if the start-up is offering a unique idea.
  • Everyone wants to stay up to date with the latest gossip and news happening all over the world, and social media serves this purpose in the best possible way.
  • What’s more, looking at how these tech giants are rolling everyone, even the investors seems to be quite enthusiastic about investing in these apps. In mid-2018, Anand Mahindra, the Chairman of Mahindra Group made a passionate tweet that shows investors are quite keen on investing in social media apps than on any other app.

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Here are some insane facts and figures that tell us the effect social media had on the world in 2021:

  • The number of internet users worldwide in 2021 is 4.66 billion, up 9.1% year-on-year and a user spends approx 100 days a year on the Internet.
  • The number of social media users worldwide in 2021 is 4.48 billion, up 9% year on year.
  • The number of mobile phone users in 2021 is 7.1 billion, up 2% year on year.
  • Over 50% of all internet users are in Asia and China has the most number of internet users of any country.
  • 99% of all China internet users are on mobile devices – That means half of the world uses mobile internet!

These trends show that the majority of the world are smartphone users, hence apps are being favored more than traditional websites. Today, having an app is proving to be far more beneficial to businesses and startups.

Having looked at social media app development, we now look at what makes social media apps like Facebook, Twitter, YouTube, etc., huge successes.


If we look at tech giant Facebook, we see that its USP lies in its user-centric and user-specific home feed which curates feeds based on what a particular user likes, thereby retaining them over time. One of the factors that determine an app’s success is the average time users spend on the app.

To retain the users or in other words, to keep a user engaged for a longer duration, it is crucial that we make sure the content that is shown is in accordance with a user’s likes and dislikes. With a lot of competition in the market, a good personalization algorithm works like a charm.

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Mode of Entertainment

Start-ups Are Inclined to Social Media App Development

The key to bringing users back to use your app is to provide them with content that entertains after a hectic day at work, so the content should be interesting.

Notifications Based Engagement

When we look at WhatsApp, we see that it is a simple chat-based messenger app, but the driving force is its notifications for every incoming message which tends to make a user open it as soon as it arrives.

This proves beneficial in most cases, and especially for apps that send news or updates of close friends and associates.

Let’s now look at some of the tech decacorns that made it to the unicorn club with their unique core offering idea:

  1. Instagram: An online photo and video sharing platform and allows the creation of personal profiles. It became popular because of its unique personalized feed specific only to photos and videos that could be modified by applying amazing filters that can create a buzz among the youth that love expressing themselves.
  2. Snapchat: This commenced as a class project for a couple of Stanford University students. They developed this app without any business knowledge. In 2012, this social networking app was introduced to the world. The unique feature of this app is that it automatically deletes the chats and photos after they are seen. Hence, users do not need to delete the messages.
  3. Twitter: It became famous because of its unique proposition of allowing users to express themselves in just 140 characters and having a feed similar to Facebook, allowing users to follow others and see their tweets from people all over the world.
  4. Youtube: This is a video-sharing medium provided by Google, where anyone can upload videos and make them accessible to anyone on the Internet. It became famous at a time when there was no other competitor available and its unique ad-based revenue system proved to be quite beneficial.
  5. Tik-Tok: This video-taking lip-synching app allows people from normal walks of life to take up roles from famous movies and songs to act and share with peers and family. It is similar to YouTube, but YouTube has videos on different categories whereas tik-tok has small personalized lip-synched videos of people.
  6. WhatsApp: this is one of the most widely used mobile messaging app and was the first of its kind when it was launched back in 2009. It now allows one to even video call people and has added features of profile photos and one-day live stories after being acquired by Facebook in 2014.
  7. Tumblr: it is one of the famous micro-blogging websites out there. The key selling point was its “Less to say than Facebook, but more than Twitter” analogy where people could anonymously share their fresh and bold views with the world.
  8. Pinterest: in a world where photo-savvy people look to gain more followers and more likes, Pinterest acts as the old-school album, where one can customize their colorful feed to show images of one’s interest. It’s like an album with an amazing visual touch and a pinch of luck that worked great in Pinterest’s case.

Cost to Develop a Social Networking App?

We now look at the financial side of these apps. The major development cost depends on the technology stack used to develop these apps and for which platform is it being made: android or iOS.

Since most of the technology is open source, the cost of developing a social media app is similar to any other app. Hence all the app development cost goes for the following aspects:

  • Developers are the most important people and hiring someone with good skills is necessary.
  • Another cost is that of UI/UX designer who would layout the theme and tone of the app for a smoother user experience. Research is required here to develop the app with all the features and provide a smooth experience for the user.
  • Other variable costs depend on the project requirements and the backend which is used for scalability and maintenance.
  • Application hosting price on AppStore of each platform is also an added cost.

Famous social media apps prove that if one has a unique idea, a hunger to grow into a famous company, and the vigor to keep innovating in changing times, a backyard college project can become the next billion-dollar company. If you have the passion to build the next Facebook, what are you waiting for?

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Social Media Influencers Susan And Paul Kadilak To Star In New Series “Renovation … – WFMZ



BURLINGTON, Mass., Sept. 7, 2021 /PRNewswire/ — Home renovation experts and social media influencers Susan & Paul Kadilak star in this new 10 episode series sharing their expertise with homeowners who, for one reason or another, have fallen out of love with their home. The Kadilak’s social media includes dramatic transformations, spousal banter, and design inspirations that are clicked, pinned, watched, and commented on by tens of thousands of viewers each month. 

“Outgrowing your home doesn’t always mean it’s time to move,” said Susan. “We are passionate about helping homeowners who love their neighborhood, but don’t love their house, turn it into something they never thought possible. There’s nothing better.”

In the premiere episode the Kadilak’s breathe new life into a 1980’s colonial for a blended family of six. In order to make spaces large enough for the family they redesign a narrow kitchen, battle pipes in the wall, and creatively contend with an eyesore of a fireplace in order to make it all work.  

Future episodes include projects ranging from kitchen renovations to new builds. Season One of “Renovation Rekindle” will feature Massachusetts homes in the Metro Boston area.

“Renovating your house is a stressful process in general,” said Paul. “Your house is upside down, you’re spending a ton of money, and you get decision fatigue. We guide you through the process to get it all done while trying not to take things too seriously.”

Susan grew up in the construction business and built her first home when she was 24. When Paul met Susan he was intrigued by her love of renovating which led to over a decade of transforming hundreds of properties together. When they’re not working together, Paul is also a local firefighter and Susan runs her real estate brokerage. They have 4 children.

“Renovation Rekindle” airs on NECN on Saturdays at 10:30am and Sundays at 8:00am beginning September 18, 2021. 

The production team is led by Executive Producer Seanbaker Carter. He has formatted, produced, and overseen series for multiple networks including Bravo’s Queer Eye for the Straight Guy, Animal Planet’s Dogs 101 franchise, and VH1’s Swab Stories.

Viewers can see show updates and more project details on Instagram, Facebook, YouTube, and Pinterest @KadilakHomes or on the blog:

Cision View original content to download multimedia:

SOURCE Kadilak Homes

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