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Governor Kathy Hochul Announces #Vaxtoschool Campaign to Drive COVID-19 Vaccination …

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Governor Kathy Hochul today announced the launch of the multi-faceted statewide #VaxtoSchool campaign to support increasing COVID-19 vaccination rates among school-aged New Yorkers, furthering the administration’s commitment to making the health and well-being of students, teachers and families a top priority. 

As part of this campaign, the Governor announced a new, dedicated website at ny.gov/vaxtoschool with critical resources and materials for parents and guardians of school-aged New Yorkers and school communities. The new site includes information, and an FAQ for parents and guardians, as well as a multitude of ready-made signage for school leaders to support #VaxtoSchool education and operations in their local communities on the ground.

Additionally, the State has launched a new Instagram channel, @VaccinateNY, to educate school-aged New Yorkers and their families about the COVID-19 vaccine directly. The new social media page will provide approachable, interactive content through easy-to-understand vaccine information, prospective content partnerships, #VaxtoSchool social media design contests, and quick video explainers, ensuring that no stone is left unturned in our effort to provide all New Yorkers with the facts about the COVID-19 vaccine. DOH will also amplify these digital education efforts across all of their channels including Facebook, Instagram and Twitter.

“We’ve dedicated enormous state resources to getting New Yorkers of all eligible age groups vaccinated, but initially the state focused on the most vulnerable citizens, and now we need to focus on our youth,” Governor Hochul said. “New York’s young people are less likely to get seriously ill from COVID-19 but they can still spread the virus, and we need them to take it seriously. The new, innovative #VaxtoSchool social media campaign will help us get the word out to New York’s young people about the vital importance of getting vaccinated to keep friends, families and communities safe.”

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As part of this effort, the Governor also announced that new #VaxtoSchool pop-up COVID-19 vaccination sites will be open in areas where zip code data shows the vaccination rate for 12 to 17-year-olds is lower than the statewide average. A community-based medical professional will be available at each site to answer any questions parents and guardians of school-aged New Yorkers may have. Alongside the new sites, #VaxtoSchool buses—mobile vaccination efforts—are being launched in convenient, school-centric areas statewide, such as public recreational spaces like basketball courts and parks. This will help to make the vaccine available and accessible to school-aged New Yorkers and their families.

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New pop-up vaccination sites for 12 to 17-year-olds will be located at the below addresses. More locations will be announced.  

Mosholu Montefiore Community Center 


3450 Dekalb Avenue


Bronx, NY 10467


Open: Friday, September 10, 10 a.m. – 4 p.m. (1st Shot POD)


Friday, October 1, 10 a.m. – 4 p.m. (2nd Shot POD)

Variety Boys & Girls Club of Queens


21-12 30th Road


Astoria, NY 11102


Open: Saturday, September 18, 10 a.m. – 4 p.m.  (1st Shot POD)


Monday, October 4, 10 a.m. – 4 p.m. (2nd Shot POD)

The State is also working with New York colleges and universities to support their back-to-campus efforts, including the integration of the State’s Excelsior Pass at SUNY and CUNY campuses statewide so they have a secure, verifiable means of accepting and tracking proof of vaccination and/or negative test results, as applicable, for students, teachers and campus staff. Interested New Yorkers can retrieve their Excelsior Pass or Excelsior Pass Plus today by visiting epass.ny.gov.

New York State Department of Health Commissioner Dr. Howard Zucker said, “As a father, pediatrician, and the State’s Health Commissioner, I am proud to have worked on this multi-layered #VaxtoSchool campaign with Governor Hochul, providing school-aged New Yorkers, their families, and school communities with access to the vaccine and fact-based information about it. Through reaching New York families in new, creative, and engaging ways, we can help get the vaccine to more eligible adolescents, while keeping our schools open and healthy. The vaccine is safe and effective, and I urge New Yorkers 12 years of age and older to get vaccinated as they head #VaxtoSchool, so they can get back to the classroom experience they deserve while best protecting their health and the health of those around them.”

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Children ages 12 to 17 are able to get the Pfizer-BioNTech COVID-19 vaccine, which is available under Emergency Use Authorization for children ages 12 to 15 and is fully approved for those age 16 and older. The other COVID-19 vaccines are not yet authorized or approved for this age group. If you are a parent or guardian of a school-aged New Yorker, you can also visit vaccines.gov, text your ZIP code to 438829, or call 1-800-232-0233 to find a vaccine location closest to you. Make sure that the provider offers the Pfizer-BioNTech COVID-19 vaccine.

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Parents are encouraged to make sure their child is up to date on all recommended and required vaccinations. Please visit the Department of Health website for more information on recommended childhood and adolescent immunizations.

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5 apps for scheduling Instagram posts on iPhone and Android

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Alright, we get it. You’re an Instagram Nostradamus.

You know exactly what you want to post and when you’re gonna want to post it. Maybe there’s a meme or comment you want to make that you know will be totally relevant for a future moment or event. Or it could be that you’re an influencer and you want to make sure you keep a steady stream of content coming, so you want to schedule posts for times when you know you won’t be active (or won’t have internet access).

You’ll be happy to know there are apps that are specialized for just such situations. So listen up, InstaNostradamuses…Instagrostra…Instadam…Insta…uh…you guys (we’ll workshop it. No we won’t. We’ll probably just abandon that effort completely. You’re welcome) — these are the Instagram-post-scheduling apps for you.

While all of the iPhone apps below are free to download, they all have some in-app purchases.

1. Planoly

PLANOLY

We’ll start with “official partner” of Instagram, itself, Planoly — an Instaplanner that uses a grid to let you plan, schedule, and publish posts (as well as Reels) on Instagram. The app also lets you see post metrics and analytics so you can make sure your post didn’t flop.

Planoly is available for iOS on the Apple App Store and the Google Play store for Android.

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2. Buffer

BufferCredit: buffer / app store

Buffer is another Instagram post scheduler that helps you plan your posts and analyze feedback once they’re published. Use a calendar view to drag and drop posts into days/time slots for easy scheduling.

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Buffer is available for iOS on the Apple App Store and the Google Play store for Android.

3. Preview

PreviewCredit: preview / app store

Preview offers typical post-scheduling tools and analytics along with a few helpful extras. Get caption ideas, recommendations for hashtags, and more.

Preview is available for iOS on the Apple App Store and the Google Play store for Android.

4. Content Office

Content OfficeCredit: content office / app store

An Instagram post scheduler with a visual boost, Content Office allows users to plan and schedule Instagram posts while learning “marketing and visual guides to grow your brand on Instagram.” Like aesthetics and using visuals to create cohesive themes? Maybe this is the Instaplanner for you.

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Content Office is available for iOS on the Apple App Store.

5. Plann

PlannCredit: plann / apple store

You’ll never guess what “Plann” lets you do…

Aside from scheduling posts, get content ideas and recommendations, as well as strategy tips to ensure you’re maximizing your Instagram engagement. Ever wonder when the best time to post something is? Plann can offer you some help with that.

Plann is available for iOS on the Apple App Store and the Google Play store for Android.

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Social networking websites launch features to encourage users to get boosters

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Facebook Instagram and TikTok are launching new features to encourage people to get their coronavirus booster jabs.

From Friday, users will be able to update their profiles with frames or stickers to show that they have had their top-up jab or aim to when they become eligible.

It follows on from people previously being able to show they have had their first and second jabs on certain social networking websites and apps.

TikTok also held a “grab a jab” event in London earlier this year.

I urge everyone who is eligible – don’t delay, get your vaccine or top up jab today to protect yourself and your loved ones

More than 16 million booster vaccines have now been given across the UK.

People who are aged 40 and above and received their second dose of their vaccine at least six months ago are currently eligible to have their booster.

A new campaign advert is also being launched on Friday, which shows how Covid-19 can build up in enclosed spaces and how to prevent that from happening.

Vaccines minister Maggie Throup said:  “Getting your booster is one of the most important things you can do to protect yourself and your family this winter.

“It is fantastic to see some of the biggest household names further back the phenomenal vaccine rollout, allowing their users to proudly display that they have played their part in helping us build a wall of defence across the country.

“I urge everyone who is eligible – don’t delay, get your vaccine or top-up jab today to protect yourself and your loved ones.”

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How many hashtags should you use to get the most ‘Likes’ on Instagram?

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Hashtags are a key feature of Instagram posts. In fact, they have become an essential means of ensuring more ‘Likes’ on social media – so long as you choose them wisely.

But how many hashtags should you use to maximise your popularity on the social network? The answer might surprise you.

It’s a question that many Instagram users ask themselves: what’s the right number of hashtags to add to a post? To find out, the Later platform analysed 18 million Instagram posts, excluding videos, Reels and Stories.

Interestingly, Later’s results differ from Instagram’s own recommendations. According to Later’s analysis, using more hashtags helps get better results in terms of “reach”, or the percentage of users exposed to the post. By using 20 hashtags, Later observed an optimal average reach rate of just under 36%. Using 30 hashtags gets the next-best reach rate. With five hashtags, reach hits just under 24%.

And while a post’s reach is important, engagement is even more so. From “Likes” and comments to shares and follows – on average, 30 hashtags appears to result in better engagement rates: “When it comes to average engagement rate, using 30 Instagram hashtags per feed post results in the most likes and comments,” says Later’s research.

Yet, at the end of September 2021, Instagram advised its creators to use between three and five hashtags for their posts, while warning them against using too many. The social network advised that using 10 to 20 hashtags per post “will not help you get additional distribution”.

For Later, there could be other reasons behind Instagram’s recommendations: “As Instagram continues to expand their discoverability and SEO tools, it makes sense that they want users to experiment with fewer, more relevant hashtags – this could help them accurately categorise and recommend your posts in suggested content streams, like the Instagram Reels feed or the updated hashtag search tabs,” the website explains. – AFP Relaxnews

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