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Social Media Statistics August 2021: Facebook narrowly ahead of YouTube – Mediaweek



Social Media Statistics August 2021: <b>Facebook</b> narrowly ahead of YouTube - Mediaweek thumbnail

Social Media

TikTok growing quickly, but still a long way from a top 10 finish

Top 25 Social Media platforms: August 2021

1 Facebook – 17,000,000 Monthly Active Australian Users (steady)

2 YouTube – 16,500,000 Unique Australian Visitors per month (UAVs)

3 Instagram – 9,000,000 Monthly Active Australian Users (FB/ Instagram data)

4 WhatsApp – 8,000,000 Active Australian Users

5 LinkedIn – 6,500,000 Monthly Active Australian Users approx

6 Snapchat – 6,400,000 Monthly Active Australian Users (Snapchat data)

7 – 6,100,000

8 Twitter – 5,800,000 Monthly Active Australian Users approx

9 Tinder – 4,000,000 Australian users (estimation)

10 Tumblr – 3,700,000

11 WeChat – 2,900,000 Monthly Active Australian Users approx – (estimation)

12 TripAdvisor – 2,800,000

13 Yelp – 1,500,000

14 Blogspot – 1,200,000

15 TikTok – 1,100,000

16 Hinge – 1,000,000

17 Flickr – 450,000

18 Pinterest – 290,000

19 Reddit – 110,000

20 MySpace – 70,000

21 RenRen – 70,000 Monthly Active Australian Users approx – (estimation)

22 StumbleUpon – 39,000

23 Weibo – 35,000 Monthly Active Australian Users approx – (estimation)

24 Digg – 10,000

25 Foursquare/Swarm – 9,000

Global Stats of Interest

Facebook Monthly Active Users (Worldwide) – 2.80 billion

Facebook Daily Active Users (Worldwide) – 1.23 billion

Instagram Monthly Active Users (Worldwide) – 600 million

LinkedIn Registered Users (Worldwide) – 467 million

Snapchat Daily Active Users (Worldwide) – 161 million

August social media platform updates

TikTok has seen a quick rise in Australia, particularly amongst the age group of 13-17 years old.

Instagram has re-introduced the Likes from photos in Australia after high demand.

Due to a security flaw, user data being exposed and overall small user update – Google Plus has been shut down.

Snapchat has grown significantly in Australia and now has 6.3 million monthly active users and 4.5 million daily active users in Australia.

Approximately 50% of the Australian population logs into Facebook on a daily basis.

WhatsApp has close to 6 million active users in Australia.

Tier 2 and 3 networks such as Flickr, Pinterest, Google Plus, StumbleUpon whilst have more popularity in the US, have not caught mainstream use in Australia.

A large proportion of the Chinese community in Australia use Chinese social media tools like WeChat, RenRen and Weibo and these networks are growing.

LinkedIn now reports there are 10 million + registered users in Australia. According to Vivid Social research – just over half of this number log in every month.

Statistics compiled by for August 2021.

Source: Vivid Social – Social Media Agency. Figures correct as of 30/08/21

See also: Facebook announces launch of news fund and Facebook News in Australia

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Facebook’s WhatsApp Is Fined by European Union for Privacy Violations | Barron’s




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Facebook has three months to come into compliance with the General Data Protection Regulation.


European Union regulators levied a fine of nearly $270 million against


‘s WhatsApp after a probe found the chat business had broken EU data-protection guidelines.

The ruling against Facebook (ticker: FB), issued by Ireland’s Data Protection Commission acting on behalf of EU members, included a fine of 225 million euros ($266 million) plus a directive for WhatsApp to change the way it explains its policies to users to comply with regulations.

The Irish Commission found that WhatsApp failed to properly inform Europeans, including people who don’t use WhatsApp, both about how their data is gathered and used by Facebook in the app and also about how it is shared across the company.

Facebook has three months to change the way WhatsApp outlines its privacy policies with Europeans and bring it into compliance with a set of 2018 privacy rules known as the General Data Protection Regulation, or GDPR. Regulators in Europe launched the investigation into WhatsApp after the GDPR went into effect.

In a statement, a WhatsApp spokeswoman said that the company plans to appeal the decision, and called the penalties “entirely disproportionate.”

“WhatsApp is committed to providing a secure and private service. We have worked to ensure the information we provide is transparent and comprehensive and will continue to do so,” the spokeswoman said.

Investors don’t typically react negatively to fines levied against to Big Tech. Many investors consider them a cost of doing business—traffic tickets—and, in this case, a relatively small one. Thursday’s fine would amount to less than 0.7% of the company’s projected 2021 profit. Still, Facebook shares fell 1.2% to $377.32 in afternoon trading.

WhatsApp falls under the Irish DPC’s jurisdiction because it, and many other tech companies, have their European headquarters in Dublin, according to the Associated Press.

Ireland’s regulators are charged with keeping an eye on American tech companies that are headquartered there. The AP reported the Irish Data Commission has roughly 24 other open investigations into tech businesses such as


(TWTR), Alphabet (GOOGL), and another matter involving WhatsApp.

Facebook can appeal Thursday’s fine in Ireland and in the EU, according to The Wall Street Journal.

Write to Max A. Cherney at

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Corkman ‘sucked into Facebook friendship’ with woman faces money-laundering sentence




Corkman 'sucked into <b>Facebook</b> friendship' with woman faces money-laundering sentence thumbnail

A 76-year-old Cork man who met an American woman through Facebook went on to let his bank accounts be used for money-laundering where more than €120,000 was sent through fraudulent means from Sweden and France.

James O’Rourke of Rosebrien, Newland’s Field, Graball Bay, Crosshaven, County Cork, pleaded guilty to two counts of money-laundering arising out of this investigation.

Detective Garda James O’Reilly testified at Cork Circuit Criminal Court that the 76-year-old man had no previous convictions and signed pleas of guilty to these matters at an early stage.

The sums of money lodged in his accounts consisted of €52,000 sent from Sweden to the defendant’s Bank of Ireland account in April 2020. Around this time two sums were sent from France to his Allied Irish Bank account, namely sums of just over €29,000 and €40,000.

Gardaí were alerted by the two banks and the defendant was questioned by gardaí. Mr O’Rourke said he was in full control of the two accounts in Cork.

On investigation it transpired that the €52,000 came from a company in Sweden and the other sums came from a company in France. Det. Garda O’Reilly said both companies had been victims of “email re-direct fraud,” and complaints were made to the police authorities in those countries.

All of the money from Sweden was sent on to a Lithuanian bank account very soon after it landed in the defendant’s account in Cork.

In terms of any benefit he derived from the monies lodged in his accounts, Judge Seán Ó Donnabháin was told that James O’Rourke had withdrawn €1,570 from the monies sent from France.

Defence barrister Brian Leahy said the defendant was fully co-operative during interview.

“He got involved in this scam via Facebook. He invested €2,000 in a programme to feed homeless people in Nigeria having been told he would treble his investment and get €6,000 back. He did this to supplement a meagre pension.

“He would not be hugely savvy with the internet and he was sucked into a Facebook friendship and believed there was easy money to be made,” the barrister said.

The judge remarked: 

That would be alright for a 15-year-old to say something like that but your lad is 75 years old.

Mr Leahy said someone could get caught up in something like this for a variety of reasons. Judge Ó Donnabháin said greed would be one reason.

Referring to the €1,500 benefit which the defendant derived from the money-laundering, the judge said O’Rourke would have to attend to that before sentencing in one week’s time.

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Facebook Inc. Cl A stock falls Thursday, underperforms market – MarketWatch




Shares of Facebook Inc. Cl A

slid 1.77% to $375.28 Thursday, on what proved to be an all-around great trading session for the stock market, with the NASDAQ Composite Index

rising 0.14% to 15,331.18 and the Dow Jones Industrial Average

rising 0.37% to 35,443.82. Facebook Inc. Cl A closed $9.05 below its 52-week high ($384.33), which the company reached on September 1st.

The stock underperformed when compared to some of its competitors Thursday, as Microsoft Corp.

fell 0.23% to $301.15, Alphabet Inc. Cl A

fell 1.33% to $2,865.74, and Twitter Inc.

fell 1.45% to $64.60. Trading volume (14.7 M) eclipsed its 50-day average volume of 13.3 M.

Editor’s Note: This story was auto-generated by Automated Insights, an automation technology provider, using data from Dow Jones and FactSet. See our market data terms of use.

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