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TikTok Is Obsessed with This Ear Wax Hack — But Is It Safe? – Yahoo



hydrogen peroxide for earwax removal

hydrogen peroxide for earwax removal

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If you find removing ear wax to be one of those weirdly satisfying parts of being a human, then there’s likely a chance you’ve seen one of the latest viral videos taking over TikTok. The clip in question features a user’s tried-and-true method of cleaning out their ears by pouring hydrogen peroxide into the ear and waiting for it to dissolve the wax.

The video begins with TikTok user @ayishafrita pressing one side of their head onto a towel-covered surface before pouring an undisclosed amount of hydrogen peroxide (yep, in its telltale, nondescript brown bottle) into the ear. As the clip continues, the peroxide is seen bubbling up in the ear. In the video’s final moments, user @ayishafrita explains that once the “sizzling” from the peroxide stops, you should then flip your head so that the ear you’re cleaning is now on the towel to allow the dissolved wax and liquid to drain out. Mildly gross? Maybe. Effective? That’s the million-dollar question. (Related: Ear Candling Is Taking Off On TikTok, But Is It Safe to Try at Home?)

The video has racked up 16.3 million views since its August release, and some TikTok viewers have questioned whether or not @ayishafrita‘s method actually works, and more importantly if it’s safe. And now, two ears, nose, and throat specialists (ENTs) are weighing in on the safety and efficacy of this technique, revealing if you should try or skip this DIY hack next time your ears are feeling a little gunky.

First thing’s first, what is ear wax? Well, it’s an oily substance produced by glands in the ear canal, says Steven Gold M.D., an ENT doctor with ENT and Allergy Associates, LLP. “One of the functions [of ear wax] is to help remove dead skin from the ear.” The medical term for ear wax is cerumen, and it also serves a protective purpose, preventing bacteria, viruses, and fungi from coming in to threaten the ear canal, as Sayani Niyogi, D.O, a fellow ENT doctor with the same practice, previously told Shape.

And what is hydrogen peroxide? Jamie Alan, Ph.D., an assistant professor of pharmacology and toxicology at Michigan State University, previously told Shape that it’s a chemical compound made up mostly of water and one “extra” hydrogen atom, which allows it to serve as a sanitizing agent that can sterilize wounds or even clean surfaces in your home. It’s a clear, colorless liquid that’s generally safe, which is likely why you’ll often see it touted as a DIY cure-all for all kinds of things, including ear wax. (Read more: What Hydrogen Peroxide Can (and Can’t) Do for Your Health)

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Now for the question on everyone’s mind: Is it safe and effective to fish out that OTC bottle of hydrogen peroxide in your medicine cabinet and start squeezing its contents into your ear? Neil Bhattacharyya, M.D., an ENT at Mass Eye and Ear, says that it’s “relatively safe” — with some important caveats.

For starters, it’s a better solution than using a cotton swab to dig wax out, which can potentially damage the delicate ear canal and push wax even further in, fully defeating the purpose of sticking one of those bad boys in there in the first place. “I never recommend people trying to dig wax out with tools or utensils,” says Dr. Gold. “Home remedies for cleaning ear wax can include placing drops of hydrogen peroxide, mineral oil, or baby oil to help soften or loosen the wax, rinsing or cleaning the outside of the ear with a washcloth, or gently irrigating with warm water.” Dr. Gold says you only need three or four drops of peroxide to get the job done, noting high concentration of peroxide could potentially cause pain, burning, or stinging. (Related: Asking for a Friend: How Do I Remove Ear Wax?)

As for how it works so well, Dr. Bhattacharyya says that the hydrogen peroxide interacts with the ear wax itself and actually does “bubble into it,” helping to dissolve it. Dr. Gold adds, “The wax can adhere to the skin cells and peroxide helps break the skin down, making it easier and softer to remove. Oil drops act as a lubricant to help in a similar way.”

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Even if it feels oh-so-satisfying to clean out your ears, you don’t need to add it to your nightly skin-care routine. “In general for most people, cleaning of the ears on any regular basis is not necessary and can sometimes be harmful,” notes Dr. Bhattacharyya. (More on that in a minute.) “In fact, ear wax has certain protective properties including an antibacterial property and a moisturizing effect for the external ear canal,” he adds. (Related: How to Relieve Sinus Pressure Once and for All)

It’s true: As icky as it might seem, ear wax is actually pretty helpful to have. “The ear canal has a natural cleaning mechanism, which allows skin, wax, and debris to move from the inside to the outer ear canal,” says Dr. Gold. “Too many people believe the misconception that we must clean our ears. Your wax is present for a purpose and function. It should only be removed when causing symptoms like itching, discomfort, or hearing loss.” ICYDK, old ear wax makes its way through the ear canal when by jaw motions (think chewing), according to the Cleveland Clinic.

If you do have excessive ear wax, Dr. Gold also recommends trying this technique every few weeks or so — though if it’s a common issue for you, checking in with an ENT specialist is your best bet. And you definitely don’t want to try this if you’ve ever had ear surgery, a history of ear tubes (which are tiny, hollow cylinders surgically inserted into the eardrum, according to the Mayo Clinic), eardrum perforation (or a ruptured eardrum, which is a hole or tear in the tissue separating your ear canal and middle ear, according to the Mayo Clinic), or any other ear symptoms (pain, acute hearing loss, etc.), adds Dr. Bhattacharyya. If you do have a perforation or an active ear infection, you’ll certainly want to check in with your doctor before trying any DIY remedies such as this one. (Related: Is Your Fitness Class Music Messing with Your Hearing?)

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All said, letting your ear wax do its thing is never a bad idea — it’s there for a reason, and if it’s not bothering you, leaving well enough alone is a-okay.

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Shorter Videos Are In Demand. Here’s How Different Social Media Platforms Are Reacting.




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Opinions expressed by Entrepreneur contributors are their own.

With TikTok and Instagram Reels slowly conquering social media marketing, there’s no mistake: Short videos are in demand.

The average length for most, if not all, business videos is only six minutes long. And that number is set to decrease as consumers look for shorter videos.

With that in mind, why are short videos in demand? What platforms are implementing short-form videos the best? And most importantly, how can they benefit your business?

TikTok – Changing consumerism, one video at a time

Where shorter videos are concerned, TikTok has always led the industry. What started as a merger with quickly became one of the world’s most powerful social media platforms. And what made it so famous? The same concept that made Vine viral short videos.

TikTok has over 1 billion active users, twice as many as Snapchat and Pinterest. For reference, Twitter only has 397 million users. With such a massive user-base, the only thing keeping the platform alive are the 15-second-long videos.

But why are short videos so popular? Simple – people don’t have time on their hands. When they open apps like TikTok and Instagram, they’re more likely to spend time watching shorter videos.  And businesses are already catching up.

The impact of Instagram Reels

With the invention of Stories by Snapchat, other platforms like Instagram caught up on short videos. Instagram Reels presents adults and young users with a more straightforward way to tell others about their day. It employs quick photos and videos that are only available for 24 hours instead of being permanently posted. Now engagement is encouraged, especially after Instagram included the “Swipe” option. This has allowed e-commerce sites to both advertise their products and make instant messaging easier.

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Youtube has joined the bandwagon

While YouTube is more or less a platform for long-form videos, its recent update offers shorter vertical videos. Known as YouTube Shorts, the feature allows creators to engage with their audience in under 60 seconds.

But YouTube has another trick up its sleeve, and this one is mainly towards advertisers. It is “YouTube TrueView” and is the primary advertising technology for YouTube. Through this, advertisers can promote long or short videos, with some being skippable after five seconds.

However, since most people are unlikely to click on longer ads, YouTube now offers 6-second non-skippable ads. The clickthrough rate for shorter 15 and 30-second ads is around 70%, a whopping number for any business.

It’s time to say goodbye to IGTV

With Instagram’s IGTV coming off as less captivating than its Reels and video posts, it has decided to remove IGTV. Instead, it has a separate section for videos. These videos will appear on a person’s profile and can be viewed from the Instagram app.

The change they made here is that videos posted to the Instagram feed can be up to 60 minutes long. The exact reason for doing this is not confirmed. But it seems like Instagram wants a seamless platform where short and long videos co-exist.

This makes long videos more accessible to users using the Instagram app. And it helps promote video tutorials that people typically do not consume on social media apps.

Another significant change is that Instagram videos that are longer can be monetized, a feature not available on Reels. This significantly shifts the focus towards creators who don’t sell a service and want to gain cash through Instagram.

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Does this mean long-form videos are out of the picture?

With short-form videos becoming more popular among consumers, will long-form videos die out? While it’s highly recommended for any business to create videos as short as possible, the answer isn’t that black and white.

While short-form videos will drive traffic from new users, long-form videos are better for brand loyalty. Shorter videos will get more engagement and show up on new users’ feeds. But longer videos will be the backbone of your business.

Of course, that depends on what service you’re offering. Ecommerce companies will want to direct their attention towards short-form videos and ads. However, long-form videos are better suited for when you want to go in-depth about product details. That is, of course, only after you’ve grabbed the user’s attention with a short-form video.

Companies that offer webinars will benefit from longer videos. And so will companies that post interviews. However, promos and how-to videos should remain under a minute or two, depending on how long the tutorial needs to be.

Essentially, ask yourself two questions:

  • First, can the video content be summarized in a short-form video?
  • Do you want to merely catch the attention of the consumer or develop brand loyalty?

The correct formula is neither short nor long, but a mix of both.

What this all means for an entrepreneur

Short-form videos hold substantial market value, especially for new businesses. Take the example of the Dollar Shave Club. What started as a viral video on YouTube grew to become a behemoth of a brand.

And that’s not where the examples end. There are countless success stories like this one that prove the value of short videos.

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Short videos have a higher clickthrough rate, and for entrepreneurs, that’s all you need. Short videos are of particular interest to people with ecommerce businesses. For example, 84% of people say they are more compelled to buy a product by watching a video. And the statistics keep on showing a friendlier short-video market.

There is no doubt that short-form videos are gradually creeping up the graph. And while long-form videos are great for information and brand loyalty, shorter videos are better for PR.

This begs one last question: Are videos beneficial for you? The answer is – yes!

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How to Make a TikTok Video: Beginners Start Here




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Let’s face it, TikTok is the moment.

And with 1 billion monthly active users, it’s time to join the action and get your brand out there to a wider audience!

Want to learn how to make a TikTok Video but don’t know where to start? Don’t sweat it! We broke down all the steps and tools you’ll need to make a viral-worthy first video and make sure your debut is anything but cringe.

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022.

How to create a TikTok account

First things first, you’ll need to create a TikTok account.

There are different ways to sign up for one: you can use your phone number, email address or social media account. Here’s how to do it using your phone number.

1. Download TikTok from Google Play or the App Store.

2. Open the TikTok App on your iPhone or Android.

3. Click the “Me” or “Profile” icon at the bottom-right of your screen.

profile icon on TikTok

4. Choose a method to sign up (we’re choosing “use phone or email”)

sign up for TikTok using phone or email

5. Enter your birth date and phone number (make sure this is accurate because it’s how you’ll retrieve passwords and confirm your account).

enter birthday when signing up on TikTok

6. Enter the 6-digit code sent to that phone number (see, told ya!)

7. You did it! Celebrate by scrolling TikTok for too many hours.

How to make a TikTok video

Here’s how to get started on your very first TikTok video. Luckily for you, it’s way easier than learning this TikTok Shuffle dance.

1. Hit the + sign at the bottom of your screen.

2. You can upload photos and videos from your phone’s library or make a video directly using the TikTok camera.

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3. If recording directly, hit the Record button at the bottom of the screen. Hit it again when you’re done recording. The default video mode is “Quick” which is for 15 second videos but you can switch it to “Camera” for more editing options and longer videos (15s, 60s and 3 mins), or “Templates” to create a specific style of video.

record button on the bottom of TikTok screen

4. Tap the check mark when you’re done shooting all your footage.

tap checkmark after shooting footage

5. Make any edits or changes on the post page. All your edits are on the right sidebar of the screen. Also, add music or sounds by hitting “Add sound” at the top of the screen.

add sound on TikTok

6. Post that video and share it everywhere! Make sure to include a description with some hashtags so it finds its way to your audience.

post video on TikTok with description

How to make a TikTok with multiple videos

Instead of taking one long video, why not capture shorter videos and edit them together to make your TikTok video? Here’s how to do that (and you don’t need a film degree).

1. Hit that “+” sign to start your video

2. You can either shoot multiple videos directly by hitting that record button after each clip, building up your video with different shots. Or, you can hit the “Upload” button next to the record button and add multiple videos and photos you have stored on your phone.

3. Select all your media and tap Next.

4. You can now sync sound across your videos and make adjustments (or try “Auto sync” which will do the syncing up for you.)

sync sound on TikTok

automatically sync clips

5. Hit Next when done. You’ll be brought to a preview screen where you can further add sounds, more effects, text, and stickers.

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hit next and add suggested sounds

6. Tap Next when you’re done editing your video and proceed to the Post screen.

7. Remember to throw in a description and some hashtags and bingo-bango-bongo you’re the Steven Spielberg of TikTok!

5 things to know before creating your first TikTok

TikTok style is less polished than other types of video

Don’t worry about being too precious with your videos. On TikTok, videos are meant to be candid, and natural—and they should show off your personality. Things like perfect edits, smooth transitions or flawless lighting shouldn’t get in the way of your idea and your own charisma.

Sure, there are lots of editing options, effects and filters to choose from (what the heck is the difference between B3 and G4 filters anyways?) but the real star is you —or, at least all 6 of these friends belting out Lady Gaga for the #caughtinabadromance challenge at this bachelorette. If that’s not candid, I don’t know what is.


That finger stole the show! 😂😂😂 #bachelorettetrip #gatlinburg #caughtinabadromamce

♬ original sound – Arielle Hartford

You don’t have to dance

Good news! You don’t have to spend 2 hours trying to perfect the LaLisa dance tutorial to make sure your video stands out (unless you want to, then no judgment over here!).

There are so many different ways to engage your followers that don’t involve you popping and locking in your living room in front of a ring light (but again, no judgement if you do, except maybe from your pet and their adorable judging eyes).

You also don’t have to attempt whatever this is.


♬ Grab Da Wall & Rock Da Boat – 504 Boyz & Weebie

Hashtags can help more people see your post

It’s no secret a good hashtag can go a long way on TikTok. Strategic use of hashtags will help people find your videos who don’t already follow you, and maybe even see it on their For You Page (FYP).

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Find the best hashtags to grow your views and help get your content recognized by the algorithm. You worked so hard on it, might as well show it off to as many people as possible.

The right song can go a long way

Attaching a trending song to your video or audio from a popular TikTok video can help it get seen by more people. This app has a big music following (lots of new songs are intentionally promoted through the app to help them climb the music charts) so lassoing your video to one of these shooting stars is only going to help you get on more FYP and in front of new audiences.


♬ original sound – Suzy Jones

Your greatest asset is you

Don’t overthink it, just come up with a simple idea and let your personality shine through. The sense of intimacy and community that TikTok brings is why people love this app—it feels personal.

Even if you’re doing a TikTok challenge or trend that’s popular, the thing that will make you stand out is your unique take on it. It’s not about gimmicks but about putting your best self out there. Nothing should feel too staged or self-aware (that’s cringe territory). Pretend your audience are your good friends and approach it with that energy!

@janikon_No, I can’t re-record this, I’m laughing too hard #fyp♬ original sound – Stu (he/him)

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Warner Music reports accelerating streaming revenue from TikTok, Facebook & Peloton in …





Warner Music Group has announced its fiscal fourth quarter and full-year financial results for the period to September 30, 2021.

The major reported continued momentum across established and emerging streaming platforms, while artist services and physical revenue bounced back after the impact of Covid last year.

For the fiscal year, recorded music streaming revenue increased 24% year-on-year to $2.403 billion. In the fourth quarter, streaming revenue was up 22% to $639 million.

Total revenue increased 18.8% (15.4% in constant currency) to $5.3bn for the financial year. It was driven by strong digital revenue growth of 21.9% (19.1% in constant currency) across recorded music and publishing. Digital revenue represented 66.8% of total revenue, compared to 65.0% in the prior year.

“Music is essential to billions of people across the globe,” said Steve Cooper, CEO, Warner Music Group. “But now, more than ever, great talent needs help to cut through the noise. By delivering for new artists and songwriters, returning superstars, and global legends, we’ve also delivered outstanding results in 2021.

“Looking to 2022, we’re excited to release incredible new music from the world’s hottest artists and most influential songwriters. We’re also planning innovative moves and collaborations that will strengthen our leadership position across a vast universe of opportunities, in both the digital and physical worlds.”

For the 12-month period, recorded music revenue increased 19.3% (15.9% in constant currency) to $4.54bn. Digital revenue grew 20.9% (18.2% in constant currency) to $3.54bn due to the strong performance of new and prior year releases, as well as accelerated revenue growth from emerging streaming platforms such as Facebook, TikTok and Peloton.

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Major sellers included Dua Lipa, Ed Sheeran, Ava Max, Cardi B and the Hamilton original cast recording. Sheeran performed a livestream for TikTok to launch his = campaign.

We’re planning innovative moves and collaborations that will strengthen our leadership position

Steve Cooper

During 2020-21, recorded music physical revenue increased 26.5% (22.3% in constant currency) to $549m thanks to vinyl sales. Over the same period, artist services and expanded-rights revenue increased 14.1% (8.7% in constant currency) reflecting an increase in merchandising revenue, partially offset by the impact of Covid disruption on touring and live events.

Music publishing revenue increased 15.8% (12.6% in constant currency) to $761m for the 12 months compared to the prior year. The revenue increase was driven by growth in digital, sync and mechanical revenue, partially offset by a decline in performance revenue.

Operating income was $609m, compared to an operating loss of $229m in the prior year.

“Our strong fourth-quarter results put an exclamation point on an outstanding year,” said Lou Dickler, acting CFO, Warner Music Group. “Even as certain revenue was impacted by Covid, the strength and resilience of our music propelled us to double-digit revenue growth and margin expansion in 2021. As the possibilities for music continue to evolve, we remain focused on delivering shareholder value through our financially disciplined investment strategy and positioning ourselves for the next wave of growth.”

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