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Instagram Rolls Out Ads In Shop Tab – AList Daily

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This week in social media news, Instagram rolls out ads in Instagram Shop tab to international markets, TikTok adds a new ‘Promote’ ad option to business profiles, YouTube opens a 6,000-seat live entertainment venue with Hollywood Park in Inglewood, California and more.


Instagram Launches Ads In The Shop Tab Globally

Instagram is rolling out ads in the Instagram Shop tab, the platform’s fully dedicated shopping surface, to countries globally where the tab is available. The move comes after Instagram tested the new format, which includes single images and a carousel option, with select US advertisers including Fenty Beauty, Away and Clare paint.

Why it matters: The expansion is part of Instagram’s larger effort to invest more in its e-commerce business, though not everyone was happy about the addition of the Instagram Shop tab. When it was introduced last summer, it replaced Instagram’s “Activity” tab at the bottom navigation row, much to the chagrin of users who said the move made Instagram feel more commercially driven.

The details: During the testing phase of ads in Instagram Shop, the company said the format would include an auction-based model. The number of ads a user sees will depend on how they use the app and how many people are shopping in the Instagram tab. Since Instagram Shop is a mobile-only feature, ads will only appear on mobile as tiles that are labeled ‘Sponsored.’


TikTok Adds New ‘Promote’ Ad Option For Business Profiles

TikTok has launched a new ‘Promote’ ad option that lets business accounts turn organic videos into an ad directly within the app.

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Why it matters: The new feature will help brands drive one of three objectives—more video views, more website visits or more followers—that correspond to a specific call-to-action. One caveat is that the ad feature is available to public clips that don’t use copyright-protected music.

The details: Business profiles can access TikTok’s new Promote ad option in two ways–either by selecting the ‘Promote’ button in a video’s individual video settings or via ‘Settings and privacy’ > ‘Business suite’ where they’ll see the Promote button.

To set up a Promote ad, brands can choose the video they want to boost (TikTok suggests using your best-performing organic video) then choose a goal, duration and target audience for the campaign. After TikTok approves the promotion, you can get insights on the video’s performance.


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YouTube Debuts 6,000-Seat Live Entertainment Venue In Inglewood, California

In collaboration with Inglewood, California’s Hollywood Park, YouTube has opened YouTube Theater. At the 6,000-seat venue, which has live-streaming capabilities built into the infrastructure, YouTube says it plans to host live events like concerts, theater performances, esports competitions, conferences and more, with the first event slated for September.

Why it matters: With the state of in-person events in limbo due to the Delta variant, YouTube Theater could play a part in shaping the next generation of hybrid or digital-only events. In addition to built-in live-streaming capabilities that let performers livestream their events to YouTuber viewers worldwide, the theater includes a large-scale digital YouTube icon outside the venue and a digital wall inside. According to YouTube, both utilize motion-sensor technology so fans can interact with the screens, and the screen can be programmed with content related to events.

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The details: YouTube Theater is part of the platform’s 10-year partnership with Hollywood Park, a 300-acre sports and entertainment destination.

As per YouTube:

“In the future, they hope to use it to celebrate YouTube creators, extending content from the platform into the real world to help creators grow their businesses, and as a place to bring our company events to life.”


Emarketer: Pinterest US Shoppers Grew 30.5% In 2020 To 12 Million Total

According to eMarketer’s latest forecast, the number of US social buyers on Pinterest grew 30.5 percent in 2020 to a total of 12 million. The firm expects the figure to grow another 16.5 percent to reach 13.9. million by the end of 2021.

Why it matters: Pinterest has introduced a variety of social commerce tools in recent years, including Buyable Pins in 2015 which evolved into Product Pins in 2018, leading users directly from a post to a retailer’s checkout page. More recently, it launched Idea Pins, a replica of Instagram Stories that enables creators to create brand-sponsored content.

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The details: Emarketer projects Pinterest buyers will reach 15.1 million in 2022 and 16 million by 2023, the latter figure which would represent 15.7 percent of US social buyers.

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5 apps for scheduling Instagram posts on iPhone and Android

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Alright, we get it. You’re an Instagram Nostradamus.

You know exactly what you want to post and when you’re gonna want to post it. Maybe there’s a meme or comment you want to make that you know will be totally relevant for a future moment or event. Or it could be that you’re an influencer and you want to make sure you keep a steady stream of content coming, so you want to schedule posts for times when you know you won’t be active (or won’t have internet access).

You’ll be happy to know there are apps that are specialized for just such situations. So listen up, InstaNostradamuses…Instagrostra…Instadam…Insta…uh…you guys (we’ll workshop it. No we won’t. We’ll probably just abandon that effort completely. You’re welcome) — these are the Instagram-post-scheduling apps for you.

While all of the iPhone apps below are free to download, they all have some in-app purchases.

1. Planoly

PLANOLY

We’ll start with “official partner” of Instagram, itself, Planoly — an Instaplanner that uses a grid to let you plan, schedule, and publish posts (as well as Reels) on Instagram. The app also lets you see post metrics and analytics so you can make sure your post didn’t flop.

Planoly is available for iOS on the Apple App Store and the Google Play store for Android.

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2. Buffer

BufferCredit: buffer / app store

Buffer is another Instagram post scheduler that helps you plan your posts and analyze feedback once they’re published. Use a calendar view to drag and drop posts into days/time slots for easy scheduling.

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Buffer is available for iOS on the Apple App Store and the Google Play store for Android.

3. Preview

PreviewCredit: preview / app store

Preview offers typical post-scheduling tools and analytics along with a few helpful extras. Get caption ideas, recommendations for hashtags, and more.

Preview is available for iOS on the Apple App Store and the Google Play store for Android.

4. Content Office

Content OfficeCredit: content office / app store

An Instagram post scheduler with a visual boost, Content Office allows users to plan and schedule Instagram posts while learning “marketing and visual guides to grow your brand on Instagram.” Like aesthetics and using visuals to create cohesive themes? Maybe this is the Instaplanner for you.

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Content Office is available for iOS on the Apple App Store.

5. Plann

PlannCredit: plann / apple store

You’ll never guess what “Plann” lets you do…

Aside from scheduling posts, get content ideas and recommendations, as well as strategy tips to ensure you’re maximizing your Instagram engagement. Ever wonder when the best time to post something is? Plann can offer you some help with that.

Plann is available for iOS on the Apple App Store and the Google Play store for Android.

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Social networking websites launch features to encourage users to get boosters

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Facebook Instagram and TikTok are launching new features to encourage people to get their coronavirus booster jabs.

From Friday, users will be able to update their profiles with frames or stickers to show that they have had their top-up jab or aim to when they become eligible.

It follows on from people previously being able to show they have had their first and second jabs on certain social networking websites and apps.

TikTok also held a “grab a jab” event in London earlier this year.

I urge everyone who is eligible – don’t delay, get your vaccine or top up jab today to protect yourself and your loved ones

More than 16 million booster vaccines have now been given across the UK.

People who are aged 40 and above and received their second dose of their vaccine at least six months ago are currently eligible to have their booster.

A new campaign advert is also being launched on Friday, which shows how Covid-19 can build up in enclosed spaces and how to prevent that from happening.

Vaccines minister Maggie Throup said:  “Getting your booster is one of the most important things you can do to protect yourself and your family this winter.

“It is fantastic to see some of the biggest household names further back the phenomenal vaccine rollout, allowing their users to proudly display that they have played their part in helping us build a wall of defence across the country.

“I urge everyone who is eligible – don’t delay, get your vaccine or top-up jab today to protect yourself and your loved ones.”

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How many hashtags should you use to get the most ‘Likes’ on Instagram?

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Hashtags are a key feature of Instagram posts. In fact, they have become an essential means of ensuring more ‘Likes’ on social media – so long as you choose them wisely.

But how many hashtags should you use to maximise your popularity on the social network? The answer might surprise you.

It’s a question that many Instagram users ask themselves: what’s the right number of hashtags to add to a post? To find out, the Later platform analysed 18 million Instagram posts, excluding videos, Reels and Stories.

Interestingly, Later’s results differ from Instagram’s own recommendations. According to Later’s analysis, using more hashtags helps get better results in terms of “reach”, or the percentage of users exposed to the post. By using 20 hashtags, Later observed an optimal average reach rate of just under 36%. Using 30 hashtags gets the next-best reach rate. With five hashtags, reach hits just under 24%.

And while a post’s reach is important, engagement is even more so. From “Likes” and comments to shares and follows – on average, 30 hashtags appears to result in better engagement rates: “When it comes to average engagement rate, using 30 Instagram hashtags per feed post results in the most likes and comments,” says Later’s research.

Yet, at the end of September 2021, Instagram advised its creators to use between three and five hashtags for their posts, while warning them against using too many. The social network advised that using 10 to 20 hashtags per post “will not help you get additional distribution”.

For Later, there could be other reasons behind Instagram’s recommendations: “As Instagram continues to expand their discoverability and SEO tools, it makes sense that they want users to experiment with fewer, more relevant hashtags – this could help them accurately categorise and recommend your posts in suggested content streams, like the Instagram Reels feed or the updated hashtag search tabs,” the website explains. – AFP Relaxnews

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