In the modern times, one field of work that has greatly risen is the field of content creation and while a few years back it was relatively new and not something everybody knew about, in the present times content creation has gotten vast recognition and creators are getting a handful of opportunities to showcase their talents.
Something similar to this has happened very recently where Facebook decided to give content creators a new platform through its newly acquired company GIPHY.
Facebook-owned Giphy has launched a Creators Club which is a platform allowing creators to make original Gifs and short videos.
Giphy was a platform which started off in 2013 as an independent network but was acquired by Facebook last year and the creators club happens to be the first original program that has come out of it.
Facebook has selected 12 creators as the part of the creator’ steam as of now and the social giant has announced that all these creators will be working under guidance of a dedicated team and will be exposed to a whole lot of opportunities for them to work through and all this will entirely be funded by the tech giant.
Facebook’s main goal in launching this new creators club is to provide the creators a new place and a new different way to pitch in their creativity and to present entertainment and conversational content in a unique way through the platform. The tech giant has promised that the audience will be observing new and unique content almost on daily basis and that new videos and GIFs will also be dropping particularly near and in relation to festivals and cultural events.
However, while all the selected creators come from different niches of content creation, what all these creators have in common is the fact that they all are new to the GIF creation world and that they already have a strong Instagram following. This will work well for Facebook because once these creators start using the club, their following will also know about its existence which will automatically be great for the future of GIPHY.
What you must be thinking is that will Facebook be expanding this? Well, while currently Facebook has only launched 12 creators the tech giant has labeled them as the faces of 2021 so there is a possibility that new creators will be added in the coming times.
While all that is, we cannot wait to see the outcomes and amazing new features and content this new platform will bring along itself.
We’ll start with generating and using a temporary access token and then replace it with a permanent access token. This tutorial assumes you’re building a server-side application and won’t need additional steps to keep your WhatsApp application secrets securely stored.
Managing Access and Authorization Tokens
First, let’s review how to manage authorization tokens and safely access the API.
Start by making sure you have a developer account on Meta for Developers. You’ll also need WhatsApp installed on a mobile device to send test messages to.
Creating an App
Before you can authenticate, you’ll need an application to authenticate you.
Once you’re signed in, you see the Meta for Developers App Dashboard. Click Create App to get started.
Next, you’ll need to choose an app type. Choose Business.
After that, enter a display name for your application. If you have a business account to link to your app, select it. If not, don’t worry. The Meta for Developers platform creates a test business account you can use to experiment with the API. When done, click Create App.
Then, you’ll need to add products to your app. Scroll down until you see WhatsApp and click the Set up button:
Finally, choose an existing Meta Business Account or ask the platform to create a new one and click Continue:
And with that, your app is created and ready to use. You’re automatically directed to the app’s dashboard.
Note that you have a temporary access token. For security reasons, the token expires in less than 24 hours. However, you can use it for now to test accessing the API. Later, we’ll cover how to generate a permanent access token that your server applications can use. Also, note your app’s phone number ID because you’ll need it soon.
Note that the Meta for Developers platform inserts your app’s phone number ID and access token instead of the and placeholders shown above. If you have curl installed, paste the command into your terminal and run it. You should receive a “hello world” message in WhatsApp on your test device.
If you’d prefer, you can convert the curl request into an HTTP request in your programming language by simply creating a POST request that sets the Authorization and Content-Type headers as shown above, including the JSON payload in the request body.
Since this post is about authentication, let’s focus on that. Notice that you’ve included your app’s access token in the Authorization header. For any request to the API, you must set the Authorization header to Bearer .
Remember that you must use your token instead of the placeholder. Using bearer tokens will be familiar if you’ve worked with JWT or OAuth2 tokens before. If you’ve never seen one before, a bearer token is essentially a random secret string that you, as the bearer of the token, can present to an API to prove you’re allowed to access it.
Failure to include this header causes the API to return a 401 Unauthorized response code.
Creating a Permanent Access Token
Knowing that you need to use a bearer token in the Authorization header of an HTTP request is helpful, but it’s not enough. The only access token you’ve seen so far is temporary. Chances are that you want your app to access the API for more than 24 hours, so you need to generate a longer-lasting access token.
Fortunately, the Meta for Developers platform makes this easy. All you need to do is add a System User to your business account to obtain an access token you can use to continue accessing the API. To create a system user, do the following:
Your test device should receive a second hello message sent via the API.
Best Practices for Managing Access Tokens
It’s important to remember that you should never embed an App Access Token in a mobile or desktop application. These tokens are only for use in server-side applications that communicate with the API. Safeguard them the same way you would any other application secrets, like your database credentials, as anyone with your token has access to the API as your business.
If your application runs on a cloud services provider like AWS, Azure, GCP, or others, those platforms have tools to securely store app secrets. Alternatively there are freely-available secret stores like Vault or Conjur. While any of these options may work for you, it’s important to evaluate your options and choose what works best for your setup. At the very least, consider storing access tokens in environment variables and not in a database or a file where they’re easy to find during a data breach.
In this post, you learned how to create a Meta for Developers app that leverages the WhatsApp Business Platform. You now know how the Cloud API’s bearer access tokens work, how to send an access token using an HTTP authorization header, and what happens if you send an invalid access token. You also understand the importance of keeping your access tokens safe since an access token allows an application to access a business’ WhatsApp messaging capabilities.
Why not try using the Cloud API, hosted by Meta if you’re considering building an app for your business to manage WhatsApp messaging? Now that you know how to obtain and use access tokens, you can use them to access any endpoint in the API.
More people are creating, sharing and watching Reels than ever before. We’ve seen the creator community dive deeply into video content – and use it to connect with their communities. We’re running a limited alpha test that lets creators share video content directly from select integrated apps to Instagram Reels. Now, creators won’t be interrupted in their workflow, making it easier for them share share and express themselves on Reels.
“With the shift to video happening across almost all online platforms, our innovative tools and services empower creativity and fuel the creator economy and we are proud to be able to offer a powerful editing tool like Videoleap that allows seamless content creation, while partnering with companies like Meta to make sharing content that much easier.”- Zeev Farbman, CEO and co-founder of Lightricks.
Starting this month, creators can share short videos directly to Instagram Reels from some of their favorite apps, including Videoleap, Reface, Smule, VivaVideo, SNOW, B612, VITA and Zoomerang, with more coming soon. These apps and others also allow direct sharing to Facebook , which is available for any business with a registered Facebook App to use.
We hope to expand this test to more partners in 2023. If you’re interested in being a part of that beta program, please fill out this form and we will keep track of your submission. We do not currently have information to share about general availability of this integration.
Learn more here about sharing Stories and Reels to Facebook and Instagram and start building today.
Q. What is the difference between the Instagram Content Publishing API and Instagram Sharing to Reels?
A: Sharing to Reels is different from the Instagram Content Publishing API, which allows Instagram Business accounts to schedule and publish posts to Instagram from third-party platforms. Sharing to Reels is specifically for mobile apps to display a ‘Share to Reels’ widget. The target audience for the Share to Reels widget is consumers, whereas the Content Publishing API is targeted towards businesses, including third-party publishing platforms such as Hootsuite and Sprout Social that consolidate sharing to social media platforms within their third-party app.
Q: Why is Instagram partnering with other apps?
A: Creators already use a variety of apps to create and edit videos before uploading them to Instagram Reels – now we’re making that experience faster and easier. We are currently doing a small test of an integration with mobile apps that creators know and love, with more coming soon.
Q: How can I share my video from another app to Reels on Instagram?
A: How it works (Make sure to update the mobile app you’re using to see the new Share to Reels option):
Create and edit your video in one of our partner apps
Once your video is ready, tap share and then tap the Instagram Reels icon
You will enter the Instagram Camera, where you can customize your reel with audio, effects, Voiceover and stickers. Record any additional clips or swipe up to add an additional clip from your camera roll.
Tap ‘Next’ to add a caption, hashtag, location, tag others or use the paid partnerships label.
Tap ‘Share’. Your reel will be visible where you share reels today, depending on your privacy settings.
The open source Presto SQL query engine is used by a diverse set of companies to navigate increasingly large data workflows. These companies are using Presto in support of e-commerce, cloud, security and other areas. Not only do many companies use Presto, but individuals from those companies are also active contributors to the Presto open source community.
In support of that community, Presto holds meetups around the world and has an annual conference, PrestoCon, where experts and contributors gather to exchange knowledge. This year’s PrestoCon, hosted by the Linux Foundation, takes place December 7-8 in Mountain View, CA. This blog post will explore some foundational elements of Presto and what to expect at this year’s PrestoCon.
What is Presto?
Presto is a distributed SQL query engine for data platform teams. Presto users can perform interactive queries on data where it lives using ANSI SQL across federated and diverse sources. Query engines allow data scientists and analysts to focus on building dashboards and utilizing BI tools so that data engineers can focus on storage and management, all while communicating through a unified connection layer.
In short, the scientist does not have to consider how or where data is stored, and the engineer does not have to optimize for every use case for the data sources they manage. You can learn more about Presto in a recent ELI5 video below.
Caption: Watch the video by clicking on the image above.
Presto was developed to solve the problem of petabyte-scale, multi-source data queries taking hours or days to return. These resources and time constraints make real-time analysis impossible. Presto can return results from those same queries in less than a second in most cases, allowing for interactive data exploration.
Not only is it highly scalable, but it’s also extensible, allowing you to build your own connector for any data source Presto does not already support. At a low level, Presto also supports a wide range of file types for query processing. Presto was open sourced by Meta and later donated to the Linux Foundation in September of 2019.
Here are some Presto resources for those who are new to the community:
PrestoCon is held annually in the Bay Area and hosted by the Linux Foundation. This year, the event takes place December 7-8 at the Computer History Museum. You can register here. Each year at PrestoCon, you can hear about the latest major evolutions of the platform, how different organizations use Presto and what plans the Technical Steering Committee has for Presto in the coming year.
Presto’s scalability is especially apparent as every year we hear from small startups, as well as industry leaders like Meta and Uber, who are using the Presto platform for different use cases, whether those are small or large. If you’re looking to contribute to open source, PrestoCon is a great opportunity for networking as well as hearing the vision that the Technical Steering Committee has for the project in the coming year.
Since its release in November of 2013, Presto has been used as an integral part of big data pipelines within Meta and other massive-scale companies, including Uber and Twitter.
The most common use case is connecting business intelligence tools to vast data sets within an organization. This enables crucial questions to be answered faster and data-driven decision-making can be more efficient.
How does Presto work?
First, a coordinator takes your statement and parses it into a query. The internal planner generates an optimized plan as a series of stages, which are further separated into tasks. Tasks are then assigned to workers to process in parallel.
Workers then use the relevant connector to pull data from the source.
The output of each task is returned by the workers, until the stage is complete. The stage’s output is returned by the final worker towards the next stage, where another series of tasks must be executed.
The results of stages are combined, eventually returning the final result of the original statement to the coordinator, which then returns to the client.
We would love for you to join the Presto Slack channel if you have any questions or need help. Visit the community page on the Presto website to see all the ways you can get involved and find other users and developers interested in Presto.