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TikTok most downloaded app in the world, beats Facebook

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Facebook, Whatsapp, Instagram and Facebook Messenger — 4 of top 10 most downloaded apps in the world owned by one single company.

August 10, 2021 / 11:55 AM IST

TikTok | Representative image

TikTok | Representative image

A global survey of downloads in 2020 shows TikTok, a video-sharing app developed in China, on top of the list of social media providers for the first time since the study was first conducted in 2018, the Nikkei Asia reported

Seven of the top 10 most downloaded apps in the world in 2020 are developed by entities based in the United States. Of these, four (Facebook, WhatsApp, Instagram and Facebook Messenger) are owned by one single company, ranked among the top five. 

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In Asia (excluding China), TikTok is the second most downloaded app after Facebook, data compiled by the Nikkei Asia from the US-based — data and analytics platform — ’App Annie’ show.

Telegram, a messaging app (originally developed in Russia, now based in Germany) that allows users to delete posts, has gained prominence during the pandemic year. The app was a particular hit with protesters in Hong Kong and Thailand who wanted to operate under the state radar. 

The app moved from 15th position in 2019 to seventh position in 2020 in Asia (excluding China) while it moved one position up in global (7) rankings among the most downloaded.

Short video apps such as Likee, a Chinese app and competitor to TikTok, are gaining popularity. The app creates short videos that many companies use for marketing, and it ranked eighth in the latest global download league.

Most Downloaded App in the World

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Most Downloaded App in Asia

Likewise, Snack Video, an app from China’s Kuaishou, was the sixth most downloaded in Asia-Pacific, the Nikkei Asia report highlights. Its main feature is live commerce — a combination of video broadcasting and online shopping. Companies have used it to grow sales during the COVID-19 pandemic. 

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“The total viewing time for TikTok in the US and UK is longer than that for YouTube, and short videos will continue to attract attention,” said Chuzen Kin, marketing manager at App Annie, an app market intelligence company, the Nikkei reported. “In terms of content, music and comedies are becoming more popular,” he added.

In India, despite a ban on TikTok, the app’s popularity grew overtaking Instagram, becoming the second most popular social network platform in the country, Digital Trends – India, December 2020 report by SimilarWeb  revealed in January earlier. 

TikTok was among the 200-plus mobile applications (mostly of Chinese origin or being marketed/distributed by entities based in that country) blocked by the Indian government in 2020, citing privacy and data security concerns of Indian citizens.

Based on insights from experts, Moneycontrol earlier reported that the increase in the number of TikTok users or deeper penetration could have been because the ban was immediately applicable only on new installs and existing users could still access the platform. 

Also, new users could download the app from various websites, which provide the .apk file (a package file format which allows a mobile app to be installed from unofficial or ‘unknown’ sources). Users were also able to access the platform through Virtual Private Network (VPN) despite the ban, experts suggested.

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Facebook Messenger Is Launching a Split Payments Feature for Users to Quickly Share Expenses

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Facebook Messenger Is Launching a Split Payments Feature for Users to Quickly Share Expenses

Meta has announced the arrival of a new Split Payments feature in Facebook Messenger. This feature, as the name suggests, will let you calculate and split expenses with others right from Facebook Messenger. This feature essentially looks to bring an easier method to share the cost of bills and expenses — for example, splitting a dinner bill with friends. Using this new Split Payment feature, Facebook Messenger users will be able to split bills evenly or modify the contribution for each individual, including their own.

The company took to its blog post to announce the new Split Payment feature in Facebook Messenger. 9to5Mac reports that this new bill splitting feature is still in beta and will be exclusive to US users at first. The rollout will begin early next week. As mentioned, it will help users share the cost of bills, expenses, and payments. This feature is especially useful for those who share an apartment and need to split the monthly rent and other expenses with their mates. It could also come handy at a group dinner with many people.

With Split Payments, users can add the number of people the expense needs to be divided with and, by default, the amount entered will be divided in equal parts. A user can also modify each person’s contribution including their own. To use Split Payments, click the Get Started button in a group chat or the Payments Hub in Messenger. Users can modify the contribution in the Split Payments option and send a notification to all the users who need to make payments. After entering a personalised message and confirming your Facebook Pay details, the request will be sent and viewable in the group chat thread.

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Once someone has made the payment, you can mark their transaction as ‘completed’. The Split Payment feature will automatically take into account your share as well and calculate the amount owed accordingly.


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Tasneem Akolawala is a Senior Reporter for Gadgets 360. Her reporting expertise encompasses smartphones, wearables, apps, social media, and the overall tech industry. She reports out of Mumbai, and also writes about the ups and downs in the Indian telecom sector. Tasneem can be reached on Twitter at @MuteRiot, and leads, tips, and releases can be sent to tasneema@ndtv.com.

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Facebook Owner Meta Launches New Platform, Safety Hub to Protect Women in India

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Meta (formerly Facebook) on Thursday announced a slew of steps to protect woman users on its platform, including the launch of StopNCII.org in India that aims to combat the spread of non-consensual intimate images (NCII).

Meta has also launched the Women’s Safety Hub, which will be available in Hindi and 11 other Indian languages, that will enable more women users in India to access information about tools and resources that can help them make the most of their social media experience, while staying safe online.

This initiative by Meta will ensure women do not face a language barrier in accessing information Karuna Nain, director (global safety policy) at Meta Platforms, told reporters here.

“Safety is an integral part of Meta’s commitment to building and offering a safe online experience across the platforms and over the years the company has introduced several industry leading initiatives to protect users online.

“Furthering our effort to bolster the safety of users, we are bringing in a number of initiatives to ensure online safety of women on our platforms,” she added.

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StopNCII.org is a platform that aims to combat the spread of non-consensual intimate images (NCII).

“It gives victims control. People can come to this platform proactively, hash their intimate videos and images, share their hashes back with the platform and participating companies,” Nain said.

She explained that the platform doesn’t receive any photos and videos, and instead what they get is the hash or unique digital fingerprint/unique identifier that tells the company that this is a known piece of content that is violating. “We can proactively keep a lookout for that content on our platforms and once it”s uploaded, our review team check what”s really going on and take appropriate action if it violates our policies,” she added.

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In partnership with UK Revenge Porn Helpline, StopNCII.org builds on Meta’s NCII Pilot, an emergency programme that allows potential victims to proactively hash their intimate images so they can”t be proliferated on its platforms.

The first-of-its-kind platform, has partnered with global organisations to support the victims of NCII. In India, the platform has partnered with organisations such as Social Media Matters, Centre for Social Research, and Red Dot Foundation.

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Nain added that the company is hopeful that this becomes an industrywide initiative, so that victims can just come to this one central place to get help and support and not have to go to each and every tech platform, one by one to get help and support.

Also, Bishakha Datta (executive editor of Point of View) and Jyoti Vadehra from Centre for Social Research are the first Indian members in Meta”s Global Women”s Safety Expert Advisors. The group comprises 12 other non-profit leaders, activists, and academic experts from different parts of the world and consults Meta in the development of new policies, products and programmes to better support women on its apps.

“We are confident that with our ever-growing safety measures, women will be able to enjoy a social experience which will enable them to learn, engage and grow without any challenges.

“India is an important market for us and bringing Bishakha and Jyoti onboard to our Women”s Safety Expert Advisory Group will go a long way in further enhancing our efforts to make our platforms safer for women in India,” Nain said.

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Facebook Adds New Trend Insights in Creator Studio, Which Could Help Shape Your Posting Strategy

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Facebook’s looking to provide more content insight within Creator Studio with the rollout of a new ‘Inspiration Hub’ element, which highlights trending content and hashtags within categories related to your business Page.

Facebook Inspiration Hub

As you can see in these screenshots, posted by social media expert Matt Navarra, when it becomes available to you, you’ll be able to access the new Inspiration Hub from the Home tab in Creator Studio.

At the right side of the screen, you can see the first of the new insights, with trending hashtags and videos from the last 24 hours, posted by Pages similar to yours, displayed above a ‘See more’ prompt.

When you tap through to the new hub, you’ll have a range of additional filters to check out trending content from across Facebook, including Page category, content type, region, and more.

Facebook Inspiration Hub

That could be hugely valuable in learning what Facebook users are responding to, and what people within your target market are engaging with in the app.

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The Hub also includes insights into trending hashtags, within your chosen timeframe, which may further assist in tapping into trending discussions.

Facebook Inspiration Hub

How valuable hashtags are on Facebook is still up for debate, but you’ll also note that you can filter the displayed results by platform, so you can additionally display Instagram hashtag trends as well, which could be very valuable in maximizing your reach.

Much of this type of info has been available within CrowdTangle, Facebook’s analytics platform for journalists, for some time, but not everyone can access CrowdTangle data, which could make this an even more valuable proposition for many marketers.

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Of course, overall performance really relates to your own creative, and thinking through the action that you want your audience to take when reading your posts. But in terms of detecting new content trends, including hashtag usage, caption length, videos versus image posts, and more, there’s a lot that could be gleaned from these tools and filters.

It’s a significant analytics addition – we’ve asked Facebook for more info on the rollout of the new option, and whether it’s already beyond test mode, etc. We’ll update this post if/when we hear back.

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