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How Peloton Star Ally Love Made Her Wedding The Biggest Event On Instagram

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If you’ve ever wondered how Ally got so popular, she showed the world this week.

Posted on August 6, 2021, at 8:01 a.m. ET

This is an excerpt from Please Like Me, BuzzFeed News’ newsletter about how influencers are battling for your attention. You can sign up here.

Ally Love is a Peloton instructor who has turned her platform as one of the workout company’s most well-known faces into a truly impressive business and social media empire.

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Not only does Ally have more than 750,000 Instagram followers on her personal account, but she also has more than 76,000 on her Instagram account for Love Squad, her fan community turned business venture. On the squad’s website, you can buy branded merch (a limited-edition crop tee runs $68, but a tank is only $32) and sign up for webinars. Ally also has some high-profile side hustles, like serving as a host for the Brooklyn Nets and as a global ambassador for Adidas.

If you’ve ever wondered how Ally got so popular, she showed the world how this week. The secret? Ally is really, really, good at personal branding and content creation. She executed a truly epic Instagram event: her five-day wedding extravaganza in Mexico.

Ally crafted her social media strategy for her wedding flawlessly. On July 22, she hosted a “wedding celebration ride” on Peloton. She wore a “bride” T-shirt and rode to a playlist made up of songs submitted by her followers, to which they had either danced or walked down the aisle at their own weddings. By making her Peloton riders feel as if they were part of the celebration of her big day, Ally subtly drew them into her inner circle, creating a parasocial relationship with her community that the best influencers have mastered (more than 75,000 people have taken the wedding Peloton class so far).

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Even if you weren’t a member of the #LoveSquad before, if you’re anything like me and you took the ride, you’d probably be curious enough to follow Ally on Instagram before the big day(s). But right before her wedding week, Ally did another brilliant move: She went private on Instagram, so you HAD to follow her in order to watch.

“Taking it all in with my friends, family, and community 🧡,” Ally wrote. “Reminder that I will be going PRIVATE on IG 🤫 to make this time to remember extra special to those who have supported me and is a part of my community!!”

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Some people may assume I am shading Ally by saying she went private as a business strategy rather than to exclusively provide content to her community, as she claims. But I’m not at all, and I think her motivations were probably both. I also think influencers often get shamed for doing things that make business sense when there’s nothing wrong with them. By providing her followers with an exclusive experience, Ally gets to reward them for their loyalty and continue cultivating that parasocial relationship.

Finally, this week, Ally pulled her smartest move yet. She had all her Peloton coworkers who attended (all influencers and celebs in their own right) wait to post content from her wedding at the same time. After getting married, reportedly on July 31, Ally went back to a public account and began posting her wedding content on what appears to be a schedule. For example, one night was Carnival-themed, and each instructor in attendance posted their pics from the night around the same time (some also included more pics from the other nights of the wedding as well).

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Watching Peloton instructors all post about the same thing at the same time is kind of like watching the Avengers assemble. It made the entire viewing experience like a game. Each instructor had their own perspectives of the event, their pictures and videos, and, of course, their lewks.

By crafting her content and her friends’ content, in this way, Ally turned her wedding week into an entire Instagram event. If you’re a fan of the Peloton gang, you can spend an hour going down the rabbit hole of who wore what, who got invited, who didn’t get invited (and is that shade in the comments?). When discussing the wedding with my husband, he said the rollout reminded him of another master class in social media content: Taylor Swift’s star-studded 4th of July parties.

Some people may snark on caring about workout instructors or a stranger’s wedding, but I think it’s fun! It’s taking something mundane in life, like working out on a spin bike, and turning the experience into an entire character-driven event on multiple platforms. How many media companies would kill for that? Peloton’s brand loyalty is unmatched, and tons of people are talking about it.

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I’m sure others will say how awful it is that Ally turned a special life event into content, that she’s too calculated, blah blah blah. To them I say, welcome to content creation. The industry has been around forever, and it is here to stay. Ally has mastered how to grow a community around herself and have a ton of money and success. It may not be for you, but you can’t argue it isn’t working for her.

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Plus, Ally is doing a great job at one thing: keeping her actual relationship private. Her husband isn’t even tagged in the posts, and he seems to live a normal life out of the spotlight. Fame, fortune, and keeping her personal life private? We stan a content queen.

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LinkedIn Makes its 20 Most Popular LinkedIn Learning Courses Freely Available Throughout August

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Looking to up your skills for a job change or career advancement in the second half of the year?

This will help – today, LinkedIn has published its listing of the 20 most popular LinkedIn Learning courses over the first half of 2022. In addition to this, LinkedIn’s also making each of these courses free to access till the end of the month – so now may well be the best time to jump in and brush up on the latest, rising skills in your industry.

As per LinkedIn:

As the Great Reshuffle slows and the job market cools, professionals are getting more serious about skill building. The pandemic accelerated change across industries, and as a result, skills to do a job today have changed even compared to a few years ago. Professionals are responding by learning new skills to future-proof their careers and meet the moment.” 

LinkedIn says that over seven million people have undertaken these 20 courses this year, covering everything from improved communication, project management, coding, strategic thinking and more.

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Here are the top 20 LinkedIn Learning courses right now, which you can access via the relevant links:

  1. Goal Setting: Objectives and Key Results (OKRs) with Jessie Withers
  2. Excel Essential Training (Office 365/Microsoft 365) with Dennis Taylor
  3. Interpersonal Communication with Dorie Clark
  4. Cultivating a Growth Mindset with Gemma Leigh Roberts
  5. Project Management Foundations with Bonnie Biafore
  6. Using Questions to Foster Critical Thinking and Curiosity with Joshua Miller
  7. Essentials of Team Collaboration with Dana Brownlee
  8. Unconscious Bias with Stacey Gordon
  9. Learning Python with Joe Marini
  10. Communicating with Confidence with Jeff Ansell
  11.  Speaking Confidently and Effectively with Pete Mockaitis
  12. Learning the OWASP Top 10 with Caroline Wong
  13. Power BI Essential Training with Gini von Courter
  14. Strategic Thinking with Dorie Clark
  15. SQL Essential Training with Bill Weinman
  16. Developing Your Emotional Intelligence with Gemma Leigh Roberts
  17. Communication Foundations with Brenda Bailey-Hughes and Tatiana Kolovou
  18. Agile Foundations with Doug Rose
  19. Digital Marketing Foundations with Brad Batesole
  20. Critical Thinking with Mike Figliuolo
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If you’ve been thinking about upskilling, now may be the time – or maybe it’s just worth taking some of the programming courses, for example, so that you have a better understanding of how to communicate between departments on projects.

Or you could take an Agile course. If, you know, you don’t trust your own management ability.

The courses are available for free till August 31st via the above links.

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Instagram Is Rolling Out Reels Replies, And Will Be Testing A New Feature Which Informs …

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Instagram has added a few more social features to the platform, with Reels Replies being rolled out. Along with the Replies, anew feature is being tested that shows when two users are active together in the same chat.

Reels has been performing much better than perhaps even Instagram ever anticipated. The TikTok-inspired new video format (which officially claims to have absolutely no relation to the former) had some trouble really finding its footing initially. However, Reels has grown massively and while it may not be a source of the most direct competition to TikTok, it is indeed a worthy alternative.

Reels has grown to the point that it has a massive creator program attached to it, and the video format has even been migrated to Facebook with the goal of generating further user interest there. Naturally, with such a successful virtual goldmine on its hands, Instagram has been hard at work developing new features and interface updates for Reels, integrating it more and more seamlessly into the rest of the social media platform. Features such as Reels Replies are a major part of such attempts at integration.

Reels Visual Replies are essentially just what they sound like: A Reel that is being used to reply to someone. It’s a feature that’s been seen frequently across TikTok as well. Reel Replies essentially take a user’s comments, and reply to them in video format. The comment will then show up within the Reel itself as a text-box, taking up some amount of space, and showing both the user who issued said comment along with the text. The text-box is apparently adjustable, with users having the ability to move it around and change its size depending on where it obstructs one’s Reel the least.

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Overall, it’s a fun addition to the Reels format, even if the credit should be going to TikTok first. At any rate, it’s an example of Instagram really utilizing Reels’ social media capabilities, outside of just serving it up as a form of entertainment.

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Speaking of social media capabilities, a new feature might help alleviate one of the most common frustrations encountered across all such platforms. Isn’t it annoying when you see that a friend’s online, but isn’t replying to your chat? Sure, they’ve probably just put their phone down to run a quick errand, but there’s no way for you to know, right? Well, there sort of is now! Instagram is beta testing a new feature via which if both users are active within a chat, the platform will display that accordingly. It’s a work-around, sure, and one that’s currently being tested for usefulness, but it’s still a very nice, and even fresh, addition to the social media game.

Now, the active status will only appear when you are both active at the same time.#Instagram #instgramnewfeature@MattNavarra @instagram @alex193a pic.twitter.com/2chGZP9hr4

— Yash Joshi  (@MeYashjoshi) December 10, 2021

Read next: Instagram Plans On Allowing Users To Return To Its Old Chronologically Sorted News Feed

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5 apps for scheduling Instagram posts on iPhone and Android

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Alright, we get it. You’re an Instagram Nostradamus.

You know exactly what you want to post and when you’re gonna want to post it. Maybe there’s a meme or comment you want to make that you know will be totally relevant for a future moment or event. Or it could be that you’re an influencer and you want to make sure you keep a steady stream of content coming, so you want to schedule posts for times when you know you won’t be active (or won’t have internet access).

You’ll be happy to know there are apps that are specialized for just such situations. So listen up, InstaNostradamuses…Instagrostra…Instadam…Insta…uh…you guys (we’ll workshop it. No we won’t. We’ll probably just abandon that effort completely. You’re welcome) — these are the Instagram-post-scheduling apps for you.

While all of the iPhone apps below are free to download, they all have some in-app purchases.

1. Planoly

PLANOLY

We’ll start with “official partner” of Instagram, itself, Planoly — an Instaplanner that uses a grid to let you plan, schedule, and publish posts (as well as Reels) on Instagram. The app also lets you see post metrics and analytics so you can make sure your post didn’t flop.

Planoly is available for iOS on the Apple App Store and the Google Play store for Android.

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2. Buffer

BufferCredit: buffer / app store

Buffer is another Instagram post scheduler that helps you plan your posts and analyze feedback once they’re published. Use a calendar view to drag and drop posts into days/time slots for easy scheduling.

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Buffer is available for iOS on the Apple App Store and the Google Play store for Android.

3. Preview

PreviewCredit: preview / app store

Preview offers typical post-scheduling tools and analytics along with a few helpful extras. Get caption ideas, recommendations for hashtags, and more.

Preview is available for iOS on the Apple App Store and the Google Play store for Android.

4. Content Office

Content OfficeCredit: content office / app store

An Instagram post scheduler with a visual boost, Content Office allows users to plan and schedule Instagram posts while learning “marketing and visual guides to grow your brand on Instagram.” Like aesthetics and using visuals to create cohesive themes? Maybe this is the Instaplanner for you.

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Content Office is available for iOS on the Apple App Store.

5. Plann

PlannCredit: plann / apple store

You’ll never guess what “Plann” lets you do…

Aside from scheduling posts, get content ideas and recommendations, as well as strategy tips to ensure you’re maximizing your Instagram engagement. Ever wonder when the best time to post something is? Plann can offer you some help with that.

Plann is available for iOS on the Apple App Store and the Google Play store for Android.

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