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Against rules, 37.8% 10-year-olds have Facebook accounts, 24.3% on Instagram: NCPCR study



About 37.8 per cent of children aged 10 years have Facebook accounts, while 24.3 per cent in the same age group are on Instagram, which is seemingly in contravention to the guidelines laid down by various social networking platforms, the apex child rights body NCPCR found in a new study.

The age barrier for creating an account on Facebook and Instagram happens to be 13 years.

In the study by the National Commission for Protection of Child Rights (NCPCR) on the ‘Effects (Physical, Behavioural and Psycho-social) of using Mobile Phones and other Devices with Internet Accessibility by Children’, it was found that a large proportion of 10-year-olds have social media accounts.

According to the study, “37.8 per cent of 10-year-olds and 24.3 per cent of the same age group have Facebook and Instagram accounts, respectively”.

This is seemingly in contravention to the guidelines laid down by various social networking platforms, it noted.

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“Social media platforms contain and disperse such a variety of content, a lot of which is neither appropriate nor conducive for children. They can be anything from violent or vulgar content to instances of online abuse and bullying of children. Hence, in this regard, proper oversight and stricter enforcement is required,” it said.

Among the children who have accounts on the major social networking apps/sites, Facebook (used by 36.8 per cent) and Instagram (used by 45.50 per cent) are the most popular.

For the study, responses from a total of 5,811 participants, consisting of 3,491 school going children, 1,534 parents and 786 teachers from 60 schools, across six states in the country, were collected.

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The data also showed that the most prominent means to access smartphones and the internet for the children is through their parents’ mobile phones–62.6 per cent of respondents.

“It is also interesting to note that 30.2 per cent of the children of age groups (8 to 18 years) possess their own smartphones and use them for all purposes,” the study said.

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The major activity for which children use smartphones/internet devices is “online learning and classes”, 94.8 per cent of the respondents were of this opinion, the study found.

The other major purposes of use include messaging applications (40 per cent), referring study materials (31 per cent), music (31.30 per cent) and games (20.80 per cent).

When asked about the features that children like to enjoy on smartphones/internet devices, 52.9 per cent answered as chatting. Only 10.1 per cent of children like to use smartphones for online learning and education.

According to the data collected, 78.90 per cent of children said that they spend between 0-2 hours on their smartphones for using the internet, playing games, listening to music, chatting, among others, which is quite less compared to popular perception.

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While 15.80 per cent of the children spend 2-4 hours on the smartphones, 5.30 per cent spend more than 4 hours on the same.

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The study found that about 76.20 per cent children use smartphones before going to sleep.

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According to the available literature, the use of smartphones/smart devices which have vibrant screens and motion pictures at a minimum of 36 frames per second, before going to sleep, has many negative and detrimental effects on the state of mind and health of humans, especially children. It can lead to adverse impact on them like sleep disorders, sleeplessness, anxiety, tiredness, among others, the study flagged.

The study also revealed that 23.80 per cent of children use smartphones while they are in bed, before going to sleep, which is quite a substantial proportion and a cause for concern. The data also indicated that use of a smartphone in bed increases with the increase in age of children.

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“About 13 per cent children ‘always’ use smartphones while studying, 23.30 per cent ‘frequently’ use them, 30.10 per cent ‘seldom’ use them and only 32.7 per cent of children ‘never check their smartphones while studying’.

“Approximately, 37.15 per cent of children, always or frequently, experience reduced levels of concentration due to smartphone use,” the study said.

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The NCPCR study also found that a majority of children believe that using the internet has ‘very much’ or ‘partially’ increased their creativity, which is 31.5 per cent and 40.5 per cent, respectively.

While 29.7 per cent of the children feel that the Covid-19 pandemic has ‘very much’ had a negative impact, 43.7 per cent think it has had ‘partial’ negative impact on their education.

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“Hence, it could be concluded that the education of the majority of school children was negatively impacted due to the pandemic and its subsequent consequences,” the study said.

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Most of the teachers (54.1 per cent) who participated in the study believed the use of smartphones in the classroom is “immensely or somewhat distracting”.

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“Around 72.70 per cent of teachers had no prior experience of using smartphones/internet devices. Therefore, there is a need to equip the teachers with the digital knowhow and give them access to sufficient educational resources and teaching aids,” the study said.

The biggest challenge that teachers face in allowing the use of smartphones is that they find it “hard to monitor” what students are doing–36.1 per cent were of this opinion.

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Introducing Facebook Graph API v18.0 and Marketing API v18.0





Today, we are releasing Facebook Graph API v18.0 and Marketing API v18.0. As part of this release, we are highlighting changes below that we believe are relevant to parts of our developer community. These changes include announcements, product updates, and notifications on deprecations that we believe are relevant to your application(s)’ integration with our platform.

For a complete list of all changes and their details, please visit our changelog.

General Updates

Consolidation of Audience Location Status Options for Location Targeting

As previously announced in May 2023, we have consolidated Audience Location Status to our current default option of “People living in or recently in this location” when choosing the type of audience to reach within their Location Targeting selections. This update reflects a consolidation of other previously available options and removal of our “People traveling in this location” option.

We are making this change as part of our ongoing efforts to deliver more value to businesses, simplify our ads system, and streamline our targeting options in order to increase performance efficiency and remove options that have low usage.

This update will apply to new or duplicated campaigns. Existing campaigns created prior to launch will not be entered in this new experience unless they are in draft mode or duplicated.

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Add “add_security_recommendation” and “code_expiration_minutes” to WA Message Templates API

Earlier this year, we released WhatsApp’s authentication solution which enabled creating and sending authentication templates with native buttons and preset authentication messages. With the release of Graph API v18, we’re making improvements to the retrieval of authentication templates, making the end-to-end authentication template process easier for BSPs and businesses.

With Graph API v18, BSPs and businesses can have better visibility into preset authentication message template content after creation. Specifically, payloads will return preset content configuration options, in addition to the text used by WhatsApp. This improvement can enable BSPs and businesses to build “edit” UIs for authentication templates that can be constructed on top of the API.

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Note that errors may occur when upgrading to Graph API v18 if BSPs or businesses are taking the entire response from the GET request and providing it back to the POST request to update templates. To resolve, the body/header/footer text fields should be dropped before passing back into the API.

Re-launching dev docs and changelogs for creating Call Ads

  • Facebook Reels Placement for Call Ads

    Meta is releasing the ability to deliver Call Ads through the Facebook Reels platform. Call ads allow users to call businesses in the moment of consideration when they view an ad, and help businesses drive more complex discussions with interested users. This is an opportunity for businesses to advertise with call ads based on peoples’ real-time behavior on Facebook. Under the Ad set Level within Ads Manager, businesses can choose to add “Facebook Reels” Under the Placements section.
  • Re-Launching Call Ads via API

    On September 12, 2023, we’re providing updated guidance on how to create Call Ads via the API. We are introducing documentation solely for Call Ads, so that 3P developers can more easily create Call Ads’ campaigns and know how to view insights about their ongoing call ad campaigns, including call-related metrics. In the future, we also plan to support Call Add-ons via our API platform. Developers should have access to the general permissions necessary to create general ads in order to create Call Ads via the API platform.

    Please refer to developer documentation for additional information.

Deprecations & Breaking Changes

Graph API changes for user granular permission feature

We are updating two graph API endpoints for WhatsAppBusinessAccount. These endpoints are as follows:

  • Retrieve message templates associated with WhatsAppBusiness Account
  • Retrieve phone numbers associated with WhatsAppBusiness Account

With v18, we are rolling out a new feature “user granular permission”. All existing users who are already added to WhatsAppBusinessAccount will be backfilled and will continue to have access (no impact).

The admin has the flexibility to change these permissions. If the admin changes the permission and removes access to view message templates or phone numbers for one of their users, that specific user will start getting an error message saying you do not have permission to view message templates or phone numbers on all versions v18 and older.

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Deprecate legacy metrics naming for IG Media and User Insights

Starting on September 12, Instagram will remove duplicative and legacy, insights metrics from the Instagram Graph API in order to share a single source of metrics to our developers.

This new upgrade reduces any confusion as well as increases the reliability and quality of our reporting.

After 90 days of this launch (i.e. December 11, 2023), we will remove all these duplicative and legacy insights metrics from the Instagram Graph API on all versions in order to be more consistent with the Instagram app.

We appreciate all the feedback that we’ve received from our developer community, and look forward to continuing to work together.

Please review the media insights and user insights developer documentation to learn more.

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Deprecate all Facebook Wi-Fi v1 and Facebook Wi-Fi v2 endpoints

Facebook Wi-Fi was designed to improve the experience of connecting to Wi-Fi hotspots at businesses. It allowed a merchant’s customers to get free Wi-Fi simply by checking in on Facebook. It also allowed merchants to control who could use their Wi-Fi and for how long, and integrated with ads to enable targeting to customers who had used the merchant’s Wi-Fi. This product was deprecated on June 12, 2023. As the partner notice period has ended, all endpoints used by Facebook Wi-Fi v1 and Facebook Wi-Fi v2 have been deprecated and removed.

API Version Deprecations:

As part of Facebook’s versioning schedule for Graph API and Marketing API, please note the upcoming deprecations:

Graph API

  • September 14, 2023: Graph API v11.0 will be deprecated and removed from the platform
  • February 8, 2024: Graph API v12.0 will be deprecated and removed from the platform
  • May 28, 2024: Graph API v13.0 will be deprecated and removed from the platform

Marketing API

  • September 20, 2023: Marketing API v14.0 will be deprecated and removed from the platform
  • September 20, 2023: Marketing API v15.0 will be deprecated and removed from the platform
  • February 06, 2024: Marketing API v16.0 will be deprecated and removed from the platform

To avoid disruption to your business, we recommend migrating all calls to the latest API version that launched today.

Facebook Platform SDK

As part of our 2-year deprecation schedule for Platform SDKs, please note the upcoming deprecations and sunsets:

  • October 2023: Facebook Platform SDK v11.0 or below will be sunset
  • February 2024: Facebook Platform SDK v12.0 or below will be sunset

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Allowing Users to Promote Stories as Ads (via Marketing API)





Before today (August 28, 2023), advertisers could not promote images and/or videos used in Instagram Stories as ads via the Instagram Marketing API. This process created unwanted friction for our partners and their customers.

After consistently hearing about this pain point from our developer community, we have removed this unwanted friction for advertisers and now allow users to seamlessly promote their image and/or video media used in Instagram Stories as ads via the Instagram Marketing API as of August 28, 2023.

We appreciate all the feedback received from our developer community, and hope to continue improving your experience.

Please review the developer documentation to learn more.

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Launching second release of Facebook Reels API: An enterprise solution for desktop and web publishers





We’re excited to announce that the second release of FB Reels API is now publicly available for third-party developers. FB Reels API enables users of third-party platforms to share Reels directly to public Facebook Pages and the New Pages Experience.

FB Reels API has grown significantly since the first release in September 2022. The new version of the APIs now support custom thumbnails, automatic music tagging, tagging collaborators, longer format of reels and better error handling.

FB Reels API will also support scheduling and draft capability to allow creators to take advantage of tools provided either by Meta or by our partners. Based on the feedback we received from our partners, we’ll now provide additional audio insights via the Audio Recommendations API and reels performance metrics via the Insights API.

Our goal in the next couple of releases is to continue to make it easier for creators to develop quality content by adding features like early copyright detection and A/B testing. We’re also excited to start working on enhanced creation features like Video clipping- so stay tuned to hear more about those features in the future.


If you are a developer interested in integrating with the Facebook Reels API, please refer to the Developer Documents for more info.

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Not sure if this product is for you? Check out our entire suite of sharing offerings.

Tune in to Product @scale event to learn more about FB Video APIs and hear from some of our customers.

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