Anti-vaccine groups changing into ‘dance parties’ on Facebook to avoid detection
Some anti-vaccination groups on Facebook are changing their names to euphemisms like “Dance Party” or “Dinner Party,” and using code words to fit those themes in order to skirt bans from Facebook, as the company attempts to crack down on misinformation about Covid-19 vaccines.
The groups, which are largely private and unsearchable but retain large user bases accrued during the years Facebook permitted anti-vaccination content, also swap out language to fit the new themes and provide code legends, according to screenshots provided to NBC News by multiple members of the groups.
One major “dance party” group has more than 40,000 followers and has stopped allowing new users amid public scrutiny. The backup group for “Dance Party,” known as “Dinner Party” and created by the same moderators, has more than 20,000 followers.
Other anti-vaccine influencers on Instagram use similar language swaps, such as referring to vaccinated people as “swimmers” and the act of vaccination as joining a “swim club.”
A Facebook spokesperson declined to comment but pointed NBC News to the company’s efforts to drive users to authoritative sources on Covid-19 vaccines.
The ban-evasion maneuvers by anti-vaccination groups on Facebook and Instagram are ratcheting up as the White House has increased pressure on the social media platforms to do more to contain vaccine misinformation and disinformation.
“They’re killing people,” President Joe Biden said Friday about vaccine misinformation on Facebook, later softening his language to say he hoped the platform would do more about “outrageous misinformation.”
Facebook spokesman Kevin McAlister responded Saturday: “The facts show that Facebook is helping save lives. Period.”
The back-and-forth was not lost on people in the anti-vaccine groups. In a post with more than 4,000 reactions and 1,000 comments, an administrator of “Dance Party” mentioned that the “WH press had a press briefing and mentioned a few notable groups that had been closed and some that are beating the bot system.”
Beating Facebook’s moderation system “feels like a badge of honor,” the administrator wrote, followed by a crying-laughing emoji. At the end of the post, the administrator reminded users to stay away from “unapproved words,” and pointed them to a code legend on the side of the page.
Using code words to evade bans is not new among the anti-vaccine community, and it borrows from a playbook used for years by extremists on Facebook and elsewhere. The practice leans heavily on “leetspeak,” or modified language used by coders and gamers that frequently replaced letters in words for numbers or symbols during online discussions.
“Vaccine activists have been participating in leetspeak for as long as the internet has been around,” said Joan Donovan, research director at Harvard Kennedy School’s Shorenstein Center on Media, Politics and Public Policy. “This is part of the culture of anti-vaccination activists.”
Group members have incorporated a range of coded language to mask their discussions, many of which perpetuate debunked theories about the vaccines. “Danced” or “drank beer” mean “got the vaccine.” References to “Pfizer” generally use the terms “pizza” or “Pizza King,” and Moderna is referred to as “Moana.” Users generally play around with unofficial language about dancing to create more coded language.
For example, one group member said her husband had become sick after going on a “cross country trip where we spent 2 nights with dancers,” referring to two people who had just been vaccinated.
“He believes that by being around those who have danced the glitter caused the shingles reactivation,” the group member wrote. The glitter, in this case, refers to “vaccine shedding,” a false theory among anti-vaccine activists that claims people who have been vaccinated are somehow “shedding” their vaccine onto the unvaccinated, and causing them to become sick with a litany of illnesses.
The use of coded language underscores the challenge Facebook has in containing anti-vaccine sentiment that built up for years on the social network and other digital platforms. Facebook began to crack down on vaccine misinformation in 2019 and pledged in 2020 to take swift action against Covid misinformation
Other extremist groups have been found to use coded language in an effort to avoid detection. The anti-government boogaloo movement derives much of its iconography from alternative names used to preventively skirt Facebook bans. The group’s members wear Hawaiian shirts and patches depicting igloos because some of the largest boogaloo Facebook groups changed their names to “Big Luau” and “Big Igloo” in advance of the group’s expulsion from Facebook.
Donovan said extremist groups change their names to banal or unoffensive-sounding names during increased public scrutiny in an effort to retain the audience they’ve built up.
“After Charlottesville, white supremacists were scrambling to change the names of their groups to things like Muslims for Peace. In doing so, they’re obviously participating in ban-evasion, but they’re learning to work better together,” she said, referring to the deadly 2017 Unite the Right rally in Virginia. “There’s a network effect there where people are imagining themselves as being persecuted and having access to some secret knowledge.”
Ben Collins covers disinformation, extremism and the internet for NBC News.
Brandy Zadrozny is a senior reporter for NBC News. She covers misinformation, extremism and the internet.
Today, we are releasing Facebook Graph API v18.0 and Marketing API v18.0. As part of this release, we are highlighting changes below that we believe are relevant to parts of our developer community. These changes include announcements, product updates, and notifications on deprecations that we believe are relevant to your application(s)’ integration with our platform.
For a complete list of all changes and their details, please visit our changelog.
General Updates
Consolidation of Audience Location Status Options for Location Targeting
As previously announced in May 2023, we have consolidated Audience Location Status to our current default option of “People living in or recently in this location” when choosing the type of audience to reach within their Location Targeting selections. This update reflects a consolidation of other previously available options and removal of our “People traveling in this location” option.
We are making this change as part of our ongoing efforts to deliver more value to businesses, simplify our ads system, and streamline our targeting options in order to increase performance efficiency and remove options that have low usage.
This update will apply to new or duplicated campaigns. Existing campaigns created prior to launch will not be entered in this new experience unless they are in draft mode or duplicated.
Add “add_security_recommendation” and “code_expiration_minutes” to WA Message Templates API
Earlier this year, we released WhatsApp’s authentication solution which enabled creating and sending authentication templates with native buttons and preset authentication messages. With the release of Graph API v18, we’re making improvements to the retrieval of authentication templates, making the end-to-end authentication template process easier for BSPs and businesses.
With Graph API v18, BSPs and businesses can have better visibility into preset authentication message template content after creation. Specifically, payloads will return preset content configuration options, in addition to the text used by WhatsApp. This improvement can enable BSPs and businesses to build “edit” UIs for authentication templates that can be constructed on top of the API.
Note that errors may occur when upgrading to Graph API v18 if BSPs or businesses are taking the entire response from the GET request and providing it back to the POST request to update templates. To resolve, the body/header/footer text fields should be dropped before passing back into the API.
Re-launching dev docs and changelogs for creating Call Ads
- Facebook Reels Placement for Call Ads
Meta is releasing the ability to deliver Call Ads through the Facebook Reels platform. Call ads allow users to call businesses in the moment of consideration when they view an ad, and help businesses drive more complex discussions with interested users. This is an opportunity for businesses to advertise with call ads based on peoples’ real-time behavior on Facebook. Under the Ad set Level within Ads Manager, businesses can choose to add “Facebook Reels” Under the Placements section. - Re-Launching Call Ads via API
On September 12, 2023, we’re providing updated guidance on how to create Call Ads via the API. We are introducing documentation solely for Call Ads, so that 3P developers can more easily create Call Ads’ campaigns and know how to view insights about their ongoing call ad campaigns, including call-related metrics. In the future, we also plan to support Call Add-ons via our API platform. Developers should have access to the general permissions necessary to create general ads in order to create Call Ads via the API platform.Please refer to developer documentation for additional information.
Deprecations & Breaking Changes
Graph API changes for user granular permission feature
We are updating two graph API endpoints for WhatsAppBusinessAccount. These endpoints are as follows:
- Retrieve message templates associated with WhatsAppBusiness Account
- Retrieve phone numbers associated with WhatsAppBusiness Account
With v18, we are rolling out a new feature “user granular permission”. All existing users who are already added to WhatsAppBusinessAccount will be backfilled and will continue to have access (no impact).
The admin has the flexibility to change these permissions. If the admin changes the permission and removes access to view message templates or phone numbers for one of their users, that specific user will start getting an error message saying you do not have permission to view message templates or phone numbers on all versions v18 and older.
Deprecate legacy metrics naming for IG Media and User Insights
Starting on September 12, Instagram will remove duplicative and legacy, insights metrics from the Instagram Graph API in order to share a single source of metrics to our developers.
This new upgrade reduces any confusion as well as increases the reliability and quality of our reporting.
After 90 days of this launch (i.e. December 11, 2023), we will remove all these duplicative and legacy insights metrics from the Instagram Graph API on all versions in order to be more consistent with the Instagram app.
We appreciate all the feedback that we’ve received from our developer community, and look forward to continuing to work together.
Please review the media insights and user insights developer documentation to learn more.
Deprecate all Facebook Wi-Fi v1 and Facebook Wi-Fi v2 endpoints
Facebook Wi-Fi was designed to improve the experience of connecting to Wi-Fi hotspots at businesses. It allowed a merchant’s customers to get free Wi-Fi simply by checking in on Facebook. It also allowed merchants to control who could use their Wi-Fi and for how long, and integrated with ads to enable targeting to customers who had used the merchant’s Wi-Fi. This product was deprecated on June 12, 2023. As the partner notice period has ended, all endpoints used by Facebook Wi-Fi v1 and Facebook Wi-Fi v2 have been deprecated and removed.
API Version Deprecations:
As part of Facebook’s versioning schedule for Graph API and Marketing API, please note the upcoming deprecations:
Graph API
- September 14, 2023: Graph API v11.0 will be deprecated and removed from the platform
- February 8, 2024: Graph API v12.0 will be deprecated and removed from the platform
- May 28, 2024: Graph API v13.0 will be deprecated and removed from the platform
Marketing API
- September 20, 2023: Marketing API v14.0 will be deprecated and removed from the platform
- September 20, 2023: Marketing API v15.0 will be deprecated and removed from the platform
- February 06, 2024: Marketing API v16.0 will be deprecated and removed from the platform
To avoid disruption to your business, we recommend migrating all calls to the latest API version that launched today.
Facebook Platform SDK
As part of our 2-year deprecation schedule for Platform SDKs, please note the upcoming deprecations and sunsets:
- October 2023: Facebook Platform SDK v11.0 or below will be sunset
- February 2024: Facebook Platform SDK v12.0 or below will be sunset
First seen at developers.facebook.com
Before today (August 28, 2023), advertisers could not promote images and/or videos used in Instagram Stories as ads via the Instagram Marketing API. This process created unwanted friction for our partners and their customers.
After consistently hearing about this pain point from our developer community, we have removed this unwanted friction for advertisers and now allow users to seamlessly promote their image and/or video media used in Instagram Stories as ads via the Instagram Marketing API as of August 28, 2023.
We appreciate all the feedback received from our developer community, and hope to continue improving your experience.
Please review the developer documentation to learn more.
First seen at developers.facebook.com
Launching second release of Facebook Reels API: An enterprise solution for desktop and web publishers
We’re excited to announce that the second release of FB Reels API is now publicly available for third-party developers. FB Reels API enables users of third-party platforms to share Reels directly to public Facebook Pages and the New Pages Experience.
FB Reels API has grown significantly since the first release in September 2022. The new version of the APIs now support custom thumbnails, automatic music tagging, tagging collaborators, longer format of reels and better error handling.
FB Reels API will also support scheduling and draft capability to allow creators to take advantage of tools provided either by Meta or by our partners. Based on the feedback we received from our partners, we’ll now provide additional audio insights via the Audio Recommendations API and reels performance metrics via the Insights API.
Our goal in the next couple of releases is to continue to make it easier for creators to develop quality content by adding features like early copyright detection and A/B testing. We’re also excited to start working on enhanced creation features like Video clipping- so stay tuned to hear more about those features in the future.
Call-to-Action
If you are a developer interested in integrating with the Facebook Reels API, please refer to the Developer Documents for more info.
Not sure if this product is for you? Check out our entire suite of sharing offerings.
Tune in to Product @scale event to learn more about FB Video APIs and hear from some of our customers.
First seen at developers.facebook.com
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