Twitter tests a TweetDeck revamp it hopes to make a subscription product

Twitter announced today it will begin testing a new set of features for TweetDeck, the company’s often-ignored social media dashboard aimed at Twitter’s power users, which Twitter may soon turn into a new subscription service. According to a post from Twitter Product Lead Kayvon Beykpour, the revamped version of the Twitter client will include a full tweet composer, new advanced search features, new column types and a new way to group columns into clean workspaces.
We’re testing new features in TweetDeck for a small group in the U.S., Canada and Australia. These include a full Tweet Composer, new advanced search features, new column types, and a new way to group columns into clean workspaces. https://t.co/7bTiwBPmea
— Kayvon Beykpour (@kayvz) July 20, 2021
Beykpour earlier this year had teased Twitter’s plan to introduce an overhauled version of TweetDeck. In an interview with The Verge, he admitted that Twitter hadn’t “given TweetDeck a lot of love recently,” but said that would soon change with a revamp, which he then described as a “pretty big overhaul from the ground up.”
The update appears to be making good on that promise with a handful of notable changes.
For example, Twitter tells TechCrunch the new tweet composer will allow you to add GIFs, polls or emojis to your tweets, including scheduled tweets, not just photos and videos, as before. You also will be able to write threads and tag your images.
In addition to the large list of existing column options, users will be able to access new column types, including Profile, Topics, Explore, Events, Moments and Bookmarks. Unfortunately, this seems to have come at the expense of other column types, including Activity, Followers, Likes and Outbox, which have been removed.
The new advanced search feature lets you use Boolean queries. And you can now choose between viewing either the top tweets or the latest tweets in the first columns.
But one of the app’s more clever new additions is a feature called “Decks,” which will allow you to organize sets of columns into separate workspaces. This could help users who want to create different workspaces associated with different themes or interests. Or, for social media managers, it could help them keep up with tweets related to their many different clients, perhaps.
Despite the benefits some of the changes could provide, a number of responses from testers who gained access to the new TweetDeck weren’t all that positive. Users are complaining in particular about the loss of the “Activity” column option that shows whenever anyone you follow on Twitter favorites a tweet or follows another user, as well as the missing messages column.
Others are annoyed that the Timeline defaults to top tweets instead of new tweets, that you can’t create a column for your direct messages and that collections are gone. Some said it’s too difficult to resize the columns and they couldn’t figure out how to use it with multiple accounts. Others said it needed a bottom scroll bar and the ability to turn off images. As one user put it, “[This] isn’t a new TweetDeck. It’s a multi-column Twitter.”
Worse, a post from TweetDeck itself about the update appeared to show a completely different type of app than what people were used to — with wide columns and a very large photo image taking up too much space. These would be the sort of changes that would ruin the information-dense experience most TweetDeck users prefer.
However, a more reassuring screenshot from Twitter employee Eric Zuckerman, who works in news partnerships, showed off a version of the new TweetDeck that looks very much like the app people know and love, with tight columns, smaller images a smaller font size.
I’ve been using the new TweetDeck preview for 9 months. If you’re a longtime user and thrown off by the image below, rest assured you can customize your columns to look and behave very much like the version you know and love. For example, here’s mine: pic.twitter.com/i9bT1Mkfr8 https://t.co/16dHgdVXAQ
— Eric Zuckerman (@EricZuck) July 20, 2021
Twitter’s post also promoted the updated TweetDeck as something that would “incorporate more of what you see on Twitter.com,” which further confused and concerned many TweetDeck users who replied by pointing out that they use TweetDeck because it doesn’t look or operate like Twitter’s web app and is free of the many extra features Twitter introduces.
A Twitter engineer, Angelo Tomasco, clarified that the changes aren’t only about making TweetDeck “look more like Twitter” — they’re about a shared infrastructure that will bring health and safety updates to TweetDeck and allow Twitter developers to spend less time playing catch-up with Twitter so they can instead build out new features and address user feedback.
It’s not only about making it “look more like Twitter”. The shared infrastructure brings all sort of health and safety features out of the box, and we as developers have to spend less time to play catch-up and more time to develop new features and address feedback.
— Angelo Tomasco (@angetomasco) July 20, 2021
Whatever your opinion, you can at least be assured that the version of TweetDeck arriving today to testers is not the final product.
Twitter says it will roll out the new version to a small group of randomly selected people in the U.S., Canada and Australia to start. (Of course, app researcher Jane Manchun Wong has already found a workaround for that limitation, if you’re interested!)
And Twitter says it will listen and respond to user feedback about the changes.
It will have to, in fact, as Twitter tells us this test is about exploring how it could make TweetDeck a part of its subscription offerings in the future.
“With this test, we hope to gather feedback to explore what an enhanced version of TweetDeck could look like within Twitter’s subscription offerings later on,” a Twitter spokesperson said. “We’ll have more to share later as we learn from this test,” they noted.
Elon Musk Says He’ll Pay $11 Billion in Taxes in 2021 But Twitter Wants ‘Proof’

Elon Musk took to Twitter to clarify once and for all that he will be paying a whopping $11 billion as taxes this year.
If the number of times Elon Musk could count when someone has asked him to pay the full taxes, he would be a very rich..wait, never mind. The Tesla boss is rich beyond any private individual has been in history, reports said.
Musk has increasingly been facing criticism from many politicians and many others who insist he has not been paying taxes as compared to the profits his companies have been making. On Sunday, the SpaceX CEO took to Twitter to share that he will be paying a whopping $11 billion as taxes.
For those wondering, I will pay over $11 billion in taxes this year— Elon Musk (@elonmusk) December 20, 2021
But some of the questions did not stop. One person tweeted how they needed to see Musk’s tax returns while yet another asked how much percentage was that of his total income.
A few were, however scathing of the government who thought they will add that amount to their pockets rather than using it for some proper development.
Wow that’s enough to give each person in the world almost $2 million but instead the government will just stick it in their pockets— greg (@greg16676935420) December 20, 2021
Why not $200 billion? Asking for a Senator— litquidity (@litcapital) December 20, 2021
Earlier this week, Democratic US Senator Elizabeth Warren has tweeted to say that Musk should pay taxes and stop “freeloading off everyone else” after Time magazine named him its “person of the year”.
In response, Musk shot four tweets in which he said that the senator reminded him of a friend’s angry mom who yelled at everybody. He tweeted, ““And if you opened your eyes for 2 seconds, you would realize I will pay more taxes than any American in history this year.” “Don’t spend it all at once … oh wait you did already.”
He added further, “You remind me of when I was a kid and my friend’s angry Mom would just randomly yell at everyone for no reason.”
Musk responded by saying that he “will pay more taxes than any American in history this year”. This Twitter exchange left netizens divided as even though many supported Warren and agreed that Musk should pay more taxes, others felt that he was already doing enough.
Musk’s Tesla is worth about $1 trillion. Over the last few weeks, he has sold nearly $14 billion worth of Tesla shares.
The Tesla boss has been pushing for his colonize Mars agenda for years now, and has made it very clear in some occasions that he would rather spend the money on putting humanity on the red planet, than pay his taxes. “My plan,” the SpaceX founder tweeted about his fortune, “is to use the money to get humanity to Mars and preserve the light of consciousness.”
Twitter Admits Policy ‘Errors’ After Far-Right Abuse Its New Rules of Posting Pictures

Twitter’s new picture permission policy was aimed at combating online abuse, but US activists and researchers said Friday that far-right backers have employed it to protect themselves from scrutiny and to harass opponents.
Even the social network admitted the rollout of the rules, which say anyone can ask Twitter to take down images of themselves posted without their consent, was marred by malicious reports and its teams’ own errors.
It was just the kind of trouble anti-racism advocates worried was coming after the policy was announced this week.
Their concerns were quickly validated, with anti-extremism researcher Kristofer Goldsmith tweeting a screenshot of a far-right call-to-action circulating on Telegram: “Due to the new privacy policy at Twitter, things now unexpectedly work more in our favor.”
“Anyone with a Twitter account should be reporting doxxing posts from the following accounts,” the message said, with a list of dozens of Twitter handles.
Gwen Snyder, an organizer and researcher in Philadelphia, said her account was blocked this week after a report to Twitter about a series of 2019 photos she said showed a local political candidate at a march organized by extreme-right group Proud Boys.
Rather than go through an appeal with Twitter she opted to delete the images and alert others to what was happening.
“Twitter moving to eliminate (my) work from their platform is incredibly dangerous and is going to enable and embolden fascists,” she told AFP.
In announcing the privacy policy on Tuesday, Twitter noted that “sharing personal media, such as images or videos, can potentially violate a person’s privacy, and may lead to emotional or physical harm.”
But the rules don’t apply to “public figures or individuals when media and accompanying Tweets are shared in the public interest or add value to public discourse.”
By Friday, Twitter noted the roll out had been rough: “We became aware of a significant amount of coordinated and malicious reports, and unfortunately, our enforcement teams made several errors.”
“We’ve corrected those errors and are undergoing an internal review to make certain that this policy is used as intended,” the firm added.
Jack Dorsey Post Twitter Is Chasing His Crypto, Fintech Dream
At a packed Miami conference in June, Jack Dorsey, mused in front of thousands of attendees about where his real passion lay: “If I weren’t at Square or Twitter, I’d be working on Bitcoin.”
On Monday, Dorsey made good on one part of that, announcing he would leave Twitter for the second time, handing the CEO position to a 10-year veteran at the firm. The 45-year-old entrepreneur, who is often described as an enigma with varied interests from meditation to yoga to fashion design, plans to pursue his passion which include focusing on running Square and doing more philanthropic work, according to a source familiar with his plan.
Well before the surprise news, Dorsey had laid the groundwork for his next chapter, seeding both companies with cryptocurrency-related projects.
Underlying Dorsey’s broader vision is the principle of “decentralisation,” or the idea that technology and finance should not be concentrated among a handful of gatekeepers, as it is now, but should, instead, be steered by the hands of the many, either people or entities.
The concept has played out at Square, which has built a division devoted to working on projects and awarding grants with the aim of growing Bitcoin’s popularity globally. Bitcoin price in India stood at Rs. 44.52 lakh as of 12:50pm IST on December 1.
Dorsey has been a longtime proponent of Bitcoin, and the appeal is that the cryptocurrency will allow for private and secure transactions with the value of Bitcoin unrelated to any government.
The idea has also underpinned new projects at Twitter, where Dorsey tapped a top lieutenant – and now the company’s new CEO Parag Agrawal – to oversee a team that is attempting to construct a decentralised social media protocol, which will allow different social platforms to connect with one another, similar to the way email providers operate.
The project called Bluesky will aim to allow users control over the types of content they see online, removing the “burden” on companies like Twitter to enforce a global policy to fight abuse or misleading information, Dorsey said in 2019 when he announced Bluesky.
Bitcoin has also figured prominently at both of his companies. Square became one of the first public companies to own Bitcoin assets on its balance sheet, having invested $220 million (roughly Rs. 1,650 crore) in the cryptocurrency.
In August, Square created a new business unit called TBD to focus on Bitcoin. The company is also planning to build a hardware wallet for Bitcoin, a Bitcoin mining system, as well as a decentralised Bitcoin exchange.
Twitter allows users to tip their favourite content creators with Bitcoin and has been testing integrations with non-fungible tokens (NFTs), a type of digital asset that allows people to collect unique digital art.
Analysts see the transition as a positive signal for Square, the fintech platform he co-founded in 2009. Square’s core Cash App, after a bull run in its share in 2020, has experienced slower growth in the most recent quarter. It is also trying to digest the $29 billion (roughly Rs. 2,17,240 crore) acquisition of Buy Now Pay Later provider Afterpay, its largest acquisition ever.
But these ambitions will not pay off until years from now, analysts cautioned.
“The blockchain platform they’re trying to develop is great but also fraught with technical challenges and difficult to scale for consumers. I think he’ll focus more on Square and crypto will be part of that,” said Christopher Brendler, an analyst at DA Davidson.
© Thomson Reuters 2021
Interested in cryptocurrency? We discuss all things crypto with WazirX CEO Nischal Shetty and WeekendInvesting founder Alok Jain on Orbital, the Gadgets 360 podcast. Orbital is available on Apple Podcasts, Google Podcasts, Spotify, Amazon Music and wherever you get your podcasts.
Cryptocurrency is an unregulated digital currency, not a legal tender and subject to market risks. The information provided in the article is not intended to be and does not constitute financial advice, trading advice or any other advice or recommendation of any sort offered or endorsed by NDTV. NDTV shall not be responsible for any loss arising from any investment based on any perceived recommendation, forecast or any other information contained in the article.
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