Connect with us

FACEBOOK

Facebook Pay’s Expansion Plans Might Get No ‘Likes’ From Big Tech Rivals

Published

on

The mobile wallet race officially became the mobile wallet war Wednesday, after Facebook announced plans to support the use of its Facebook Pay system on sites outside of its ecosystem. This first big step into the wider world of payments would have been less remarkable had it not involved Shopify’s 1.7 million merchants as its inaugural external test case. It was a move that gave the Facebook endeavor an immediate degree of credibility and surely caught the eye of wallet-space heavyweights like Apple, Google, PayPal, and more.

Scheduled to go live in August and be followed up with other platform announcements, the Facebook Pay expansion aims to provide merchants with a seamless, secure, and less expensive payment option to facilitate speedy checkouts and higher conversion rates. To use Facebook’s own words, its platform will allow customers to “speed through checkout without having to re-enter their payment information.”

As much as Google, Apple, PayPal and others already offer those features and many more, they also enjoy the benefit of being accepted in millions of online and physical stores and restaurants. And while there are currently no public plans to use Facebook Pay to buy a coffee at Starbucks, for example, it would not be a stretch. Imagine the potential synchronicities of combining a Facebook or Instagram ad, promo or gifting occasion with the ability to also seamlessly pay for it.

In some ways, this new venture is essentially the inverse of Shopify’s announcement in June that it exported its in-house one-click ShopPay system to all Facebook and Google users.

“People are embracing social platforms not only for connection but for commerce,” Carl Rivera, head of Shop at Shopify, said in a blog post earlier this year. “We’ll continue to work with Facebook to bring a number of Shopify services and products to these platforms to make social selling so much better.”

Advertisement

But big journeys start with small steps, and Facebooks’ recent actions are those of a firm that seems to be setting up to go the mobile payments distance. In June, Facebook announced its intention to enable monetary transactions at a deeply discounted rate next to the competition from Apple, Google and PayPal, not just for the time being but for the next two years. And even when the zero-fee period ends, Facebook Pay aims to be the most cost-efficient deal in town for merchants, CEO Mark Zuckerberg confirmed via a post last month that teased its latest announcement.

“To help more creators make a living on our platforms, we’re going to keep paid online events, fan subscriptions, badges, and our upcoming independent news products free for creators until 2023. And when we do introduce a revenue share, it will be less than the 30 percent that Apple and others take.”

The Mounting Wallet Wars Competition 

While Facebook is upping the level of its mobile wallet game this week, it is notably not alone, with its news coming the day after Apple announced plans into the world of buy now, pay later (BNPL) with its “Apple Pay Later” that will allow users to pay for purchases over time.

While the new launch bears some resemblance to the Apple Card program, which lets cardholders buy Apple items with zero percent financing if paid for within 24-months, the new program isn’t tied to the Apple card. All a potential user needs to apply is the Apple Wallet app, which will offer users ideas on using the installment option.

Advertisement

And Apple wasn’t the only mobile wallet player with BNPL news. PayPal’s variation — Pay in 4 — which has been live in the U.S. for about a year, announced that it launched in Australia last month, and this week upped the ante by offering no late charge fees and lower minimum purchase thresholds.

And while Google had no BNPL announcement to bring to the party, the search giant did announce that Google Pay users with an NFC-enabled Android smartphone in the U.S. can now request a virtual debit card that allows them to make in-store contactless payments directly from their Google Pay balance.

Before the change, this prevented the money from being used in stores unless one was willing to pay extra to have funds instantly transferred to a bank account or waiting one to three days for the funds to be processed.

Read More On Facebook Pay:

See also  How to disable or deactivate a Facebook account

Read More

FACEBOOK

Facebook Messenger Is Launching a Split Payments Feature for Users to Quickly Share Expenses

Published

on

By

Facebook Messenger Is Launching a Split Payments Feature for Users to Quickly Share Expenses

Meta has announced the arrival of a new Split Payments feature in Facebook Messenger. This feature, as the name suggests, will let you calculate and split expenses with others right from Facebook Messenger. This feature essentially looks to bring an easier method to share the cost of bills and expenses — for example, splitting a dinner bill with friends. Using this new Split Payment feature, Facebook Messenger users will be able to split bills evenly or modify the contribution for each individual, including their own.

The company took to its blog post to announce the new Split Payment feature in Facebook Messenger. 9to5Mac reports that this new bill splitting feature is still in beta and will be exclusive to US users at first. The rollout will begin early next week. As mentioned, it will help users share the cost of bills, expenses, and payments. This feature is especially useful for those who share an apartment and need to split the monthly rent and other expenses with their mates. It could also come handy at a group dinner with many people.

With Split Payments, users can add the number of people the expense needs to be divided with and, by default, the amount entered will be divided in equal parts. A user can also modify each person’s contribution including their own. To use Split Payments, click the Get Started button in a group chat or the Payments Hub in Messenger. Users can modify the contribution in the Split Payments option and send a notification to all the users who need to make payments. After entering a personalised message and confirming your Facebook Pay details, the request will be sent and viewable in the group chat thread.

See also  A woman scammed by a Facebook ad for a Columbus cleaning company

Once someone has made the payment, you can mark their transaction as ‘completed’. The Split Payment feature will automatically take into account your share as well and calculate the amount owed accordingly.


For the latest tech news and reviews, follow Gadgets 360 on Twitter, Facebook, and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel.

Advertisement

Tasneem Akolawala is a Senior Reporter for Gadgets 360. Her reporting expertise encompasses smartphones, wearables, apps, social media, and the overall tech industry. She reports out of Mumbai, and also writes about the ups and downs in the Indian telecom sector. Tasneem can be reached on Twitter at @MuteRiot, and leads, tips, and releases can be sent to tasneema@ndtv.com.

Continue Reading

FACEBOOK

Facebook Owner Meta Launches New Platform, Safety Hub to Protect Women in India

Published

on

By

Meta Image

Meta (formerly Facebook) on Thursday announced a slew of steps to protect woman users on its platform, including the launch of StopNCII.org in India that aims to combat the spread of non-consensual intimate images (NCII).

Meta has also launched the Women’s Safety Hub, which will be available in Hindi and 11 other Indian languages, that will enable more women users in India to access information about tools and resources that can help them make the most of their social media experience, while staying safe online.

This initiative by Meta will ensure women do not face a language barrier in accessing information Karuna Nain, director (global safety policy) at Meta Platforms, told reporters here.

“Safety is an integral part of Meta’s commitment to building and offering a safe online experience across the platforms and over the years the company has introduced several industry leading initiatives to protect users online.

“Furthering our effort to bolster the safety of users, we are bringing in a number of initiatives to ensure online safety of women on our platforms,” she added.

Advertisement

StopNCII.org is a platform that aims to combat the spread of non-consensual intimate images (NCII).

“It gives victims control. People can come to this platform proactively, hash their intimate videos and images, share their hashes back with the platform and participating companies,” Nain said.

She explained that the platform doesn’t receive any photos and videos, and instead what they get is the hash or unique digital fingerprint/unique identifier that tells the company that this is a known piece of content that is violating. “We can proactively keep a lookout for that content on our platforms and once it”s uploaded, our review team check what”s really going on and take appropriate action if it violates our policies,” she added.

See also  Would you take a Facebook or Instagram break? Why civil rights groups want you to ... - USA Today

In partnership with UK Revenge Porn Helpline, StopNCII.org builds on Meta’s NCII Pilot, an emergency programme that allows potential victims to proactively hash their intimate images so they can”t be proliferated on its platforms.

The first-of-its-kind platform, has partnered with global organisations to support the victims of NCII. In India, the platform has partnered with organisations such as Social Media Matters, Centre for Social Research, and Red Dot Foundation.

Advertisement

Nain added that the company is hopeful that this becomes an industrywide initiative, so that victims can just come to this one central place to get help and support and not have to go to each and every tech platform, one by one to get help and support.

Also, Bishakha Datta (executive editor of Point of View) and Jyoti Vadehra from Centre for Social Research are the first Indian members in Meta”s Global Women”s Safety Expert Advisors. The group comprises 12 other non-profit leaders, activists, and academic experts from different parts of the world and consults Meta in the development of new policies, products and programmes to better support women on its apps.

“We are confident that with our ever-growing safety measures, women will be able to enjoy a social experience which will enable them to learn, engage and grow without any challenges.

“India is an important market for us and bringing Bishakha and Jyoti onboard to our Women”s Safety Expert Advisory Group will go a long way in further enhancing our efforts to make our platforms safer for women in India,” Nain said.

See also  Google and Facebook say on-campus workers must be vaccinated

Advertisement
Continue Reading

FACEBOOK

Facebook Adds New Trend Insights in Creator Studio, Which Could Help Shape Your Posting Strategy

Published

on

By

facebook-adds-new-trend-insights-in-creator-studio,-which-could-help-shape-your-posting-strategy

Facebook’s looking to provide more content insight within Creator Studio with the rollout of a new ‘Inspiration Hub’ element, which highlights trending content and hashtags within categories related to your business Page.

Facebook Inspiration Hub

As you can see in these screenshots, posted by social media expert Matt Navarra, when it becomes available to you, you’ll be able to access the new Inspiration Hub from the Home tab in Creator Studio.

At the right side of the screen, you can see the first of the new insights, with trending hashtags and videos from the last 24 hours, posted by Pages similar to yours, displayed above a ‘See more’ prompt.

When you tap through to the new hub, you’ll have a range of additional filters to check out trending content from across Facebook, including Page category, content type, region, and more.

Facebook Inspiration Hub

That could be hugely valuable in learning what Facebook users are responding to, and what people within your target market are engaging with in the app.

Advertisement

The Hub also includes insights into trending hashtags, within your chosen timeframe, which may further assist in tapping into trending discussions.

Facebook Inspiration Hub

How valuable hashtags are on Facebook is still up for debate, but you’ll also note that you can filter the displayed results by platform, so you can additionally display Instagram hashtag trends as well, which could be very valuable in maximizing your reach.

Much of this type of info has been available within CrowdTangle, Facebook’s analytics platform for journalists, for some time, but not everyone can access CrowdTangle data, which could make this an even more valuable proposition for many marketers.

See also  STL partners Facebook Connectivity on O-RAN radio units

Of course, overall performance really relates to your own creative, and thinking through the action that you want your audience to take when reading your posts. But in terms of detecting new content trends, including hashtag usage, caption length, videos versus image posts, and more, there’s a lot that could be gleaned from these tools and filters.

It’s a significant analytics addition – we’ve asked Facebook for more info on the rollout of the new option, and whether it’s already beyond test mode, etc. We’ll update this post if/when we hear back.

Advertisement
Continue Reading

Trending