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Social content producer

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Are you a social media pro with a drive to create The Most Epic Instagram Story Ever? Have you had three years (or so) of hands-on experience at a digital content publisher or a content or marketing agency? Do you have the right stuff when it comes to tools like Canva, InDesign, Photoshop and Illustrator to turn your amazing ideas into reality? Do your myriad talents extend to writing articles, blog posts and other compelling copy? And are you deadset keen to upgrade your career by working for Australia’s leading digital content marketing agency?

The social content producer at Storyation contributes to some of the agency’s most exciting, experimental and high-profile work by coming up with ideas for client content and then designing or creating that content to deliver what the audience and the client needs in the best way possible. 

We’re looking for someone to support Storyation’s editorial team by creating content like Instagram Stories, gifs, animations, website articles, interactive social content, illustrations, digital artwork and more. The successful candidate will also partner with our video producers to provide expert advice about the best formats and styles for social videos and support them with pre-production for social video shoots. Working with a talented bunch of content professionals both at the agency and through a big network of very excellent freelancers, you’ll be central to the success of our client’s content.

The social content producer also works with our strategy squad to help them identify the juiciest content trends to integrate into client strategy projects and new business pitches. You’ll also work with and learn from experienced and knowledgeable partnership managers to develop client and account management skills by participating in client meetings, workshops and more.

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The person we’re looking for has the following kinds of experience and skills:

  • Extensive experience:
    • developing branded content or publishing content for client brands including managing the production process for these content items
    • writing in a professional marketing context including formats such as articles, research documents and social media content
    • creating visual content for social and digital channels in static and dynamic formats using tools such as Canva, InDesign, Photoshop, Illustrator, Premiere Pro and native social media design tools
  • Some experience:
    • working with digital analytics and research tools (e.g. Google Analytics, Facebook Business Manager, CrowdTangle, SEMRush, BuzzSumo etc) to derive content-related insights and report on content performance
    • working with multiple brands or projects briefed by clients, either by working in an agency or consultancy or with commercial teams at a media publisher
    • presenting at and participating in client meetings and workshops with other team members and clients including researching and preparing for those activities
    • working with common digital marketing or social media apps (e.g. MailChimp, Sprout Social, Sprinklr, HubSpot, WordPress etc) to schedule and publish content
    • contributing to research projects for client strategies or proposals including auditing social and digital content to develop insights and recommendations
    • managing or supporting pre-production for video shoots including activities like briefing talent, preparing call sheets and organising shoot logistics
  • High proficiency in:
    • understanding how social media works (both through paid and organic means) and how to create content that makes the most of each channel’s strengths
    • developing search engine-optimised content including keyword research, writing optimised titles and metadata and applying search insights to content creation
    • creating effective, compelling visual social and digital content including a strong eye for what works on mobile devices and branded content channels
  • Some proficiency in:
    • developing insights by drawing on data sources to come to conclusions and linking them to creative and stylistic choices in content created
    • understanding what makes for good VS bad branded content and digital marketing along with knowing the kinds of sources to go to for best-practice education
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The Storyation team is tight-knit, caring and high-performing, so if you want to join us, you should know there are four key behaviours we encourage in our people to help keep this an excellent place to work. These behaviours are:

  1. We prioritise healthy work relationships by bringing our team together in structured, productive ways, celebrating individual and joint achievements, promoting those little informal rituals that keep us together and, with offices in Australia and New Zealand, we make sure to deliberately reach out to team members across the ditch.

  2. We’re constantly looking for ways to improve our processes by creating ways of working that advantage us and getting rid of processes that hold us back or make things harder than they need to be, enabling collaborative, creative idea generation and leveraging the right processes from our parent brand Medium Rare.

  3. We confidently articulate our identity by making sure we tailor our pitch to the country we’re working in, leaning into and staying true to our strong Storyation brand and reputation, leading a positive relationship with our clients and showing them that we understand their worlds.

  4. We prioritise our integrity as a team and individuals by working hard to maintain high professional standards, seeking out diverse and varied client work and opinions within our team, pushing back on unreasonable client demands and talking openly amongst ourselves about the status and progress of the business.

NOTE

We can only consider applications from candidates who have Australian citizenship or Australian permanent residency at this time; no recruiters, please.

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5 apps for scheduling Instagram posts on iPhone and Android

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Alright, we get it. You’re an Instagram Nostradamus.

You know exactly what you want to post and when you’re gonna want to post it. Maybe there’s a meme or comment you want to make that you know will be totally relevant for a future moment or event. Or it could be that you’re an influencer and you want to make sure you keep a steady stream of content coming, so you want to schedule posts for times when you know you won’t be active (or won’t have internet access).

You’ll be happy to know there are apps that are specialized for just such situations. So listen up, InstaNostradamuses…Instagrostra…Instadam…Insta…uh…you guys (we’ll workshop it. No we won’t. We’ll probably just abandon that effort completely. You’re welcome) — these are the Instagram-post-scheduling apps for you.

While all of the iPhone apps below are free to download, they all have some in-app purchases.

1. Planoly

PLANOLY

We’ll start with “official partner” of Instagram, itself, Planoly — an Instaplanner that uses a grid to let you plan, schedule, and publish posts (as well as Reels) on Instagram. The app also lets you see post metrics and analytics so you can make sure your post didn’t flop.

Planoly is available for iOS on the Apple App Store and the Google Play store for Android.

2. Buffer

BufferCredit: buffer / app store

Buffer is another Instagram post scheduler that helps you plan your posts and analyze feedback once they’re published. Use a calendar view to drag and drop posts into days/time slots for easy scheduling.

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Buffer is available for iOS on the Apple App Store and the Google Play store for Android.

3. Preview

PreviewCredit: preview / app store

Preview offers typical post-scheduling tools and analytics along with a few helpful extras. Get caption ideas, recommendations for hashtags, and more.

Preview is available for iOS on the Apple App Store and the Google Play store for Android.

4. Content Office

Content OfficeCredit: content office / app store

An Instagram post scheduler with a visual boost, Content Office allows users to plan and schedule Instagram posts while learning “marketing and visual guides to grow your brand on Instagram.” Like aesthetics and using visuals to create cohesive themes? Maybe this is the Instaplanner for you.

Content Office is available for iOS on the Apple App Store.

5. Plann

PlannCredit: plann / apple store

You’ll never guess what “Plann” lets you do…

Aside from scheduling posts, get content ideas and recommendations, as well as strategy tips to ensure you’re maximizing your Instagram engagement. Ever wonder when the best time to post something is? Plann can offer you some help with that.

Plann is available for iOS on the Apple App Store and the Google Play store for Android.

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Social networking websites launch features to encourage users to get boosters

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Facebook Instagram and TikTok are launching new features to encourage people to get their coronavirus booster jabs.

From Friday, users will be able to update their profiles with frames or stickers to show that they have had their top-up jab or aim to when they become eligible.

It follows on from people previously being able to show they have had their first and second jabs on certain social networking websites and apps.

TikTok also held a “grab a jab” event in London earlier this year.

I urge everyone who is eligible – don’t delay, get your vaccine or top up jab today to protect yourself and your loved ones

More than 16 million booster vaccines have now been given across the UK.

People who are aged 40 and above and received their second dose of their vaccine at least six months ago are currently eligible to have their booster.

A new campaign advert is also being launched on Friday, which shows how Covid-19 can build up in enclosed spaces and how to prevent that from happening.

Vaccines minister Maggie Throup said:  “Getting your booster is one of the most important things you can do to protect yourself and your family this winter.

“It is fantastic to see some of the biggest household names further back the phenomenal vaccine rollout, allowing their users to proudly display that they have played their part in helping us build a wall of defence across the country.

“I urge everyone who is eligible – don’t delay, get your vaccine or top-up jab today to protect yourself and your loved ones.”

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How many hashtags should you use to get the most ‘Likes’ on Instagram?

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Hashtags are a key feature of Instagram posts. In fact, they have become an essential means of ensuring more ‘Likes’ on social media – so long as you choose them wisely.

But how many hashtags should you use to maximise your popularity on the social network? The answer might surprise you.

It’s a question that many Instagram users ask themselves: what’s the right number of hashtags to add to a post? To find out, the Later platform analysed 18 million Instagram posts, excluding videos, Reels and Stories.

Interestingly, Later’s results differ from Instagram’s own recommendations. According to Later’s analysis, using more hashtags helps get better results in terms of “reach”, or the percentage of users exposed to the post. By using 20 hashtags, Later observed an optimal average reach rate of just under 36%. Using 30 hashtags gets the next-best reach rate. With five hashtags, reach hits just under 24%.

And while a post’s reach is important, engagement is even more so. From “Likes” and comments to shares and follows – on average, 30 hashtags appears to result in better engagement rates: “When it comes to average engagement rate, using 30 Instagram hashtags per feed post results in the most likes and comments,” says Later’s research.

Yet, at the end of September 2021, Instagram advised its creators to use between three and five hashtags for their posts, while warning them against using too many. The social network advised that using 10 to 20 hashtags per post “will not help you get additional distribution”.

For Later, there could be other reasons behind Instagram’s recommendations: “As Instagram continues to expand their discoverability and SEO tools, it makes sense that they want users to experiment with fewer, more relevant hashtags – this could help them accurately categorise and recommend your posts in suggested content streams, like the Instagram Reels feed or the updated hashtag search tabs,” the website explains. – AFP Relaxnews

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