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Social content producer



Are you a social media pro with a drive to create The Most Epic Instagram Story Ever? Have you had three years (or so) of hands-on experience at a digital content publisher or a content or marketing agency? Do you have the right stuff when it comes to tools like Canva, InDesign, Photoshop and Illustrator to turn your amazing ideas into reality? Do your myriad talents extend to writing articles, blog posts and other compelling copy? And are you deadset keen to upgrade your career by working for Australia’s leading digital content marketing agency?

The social content producer at Storyation contributes to some of the agency’s most exciting, experimental and high-profile work by coming up with ideas for client content and then designing or creating that content to deliver what the audience and the client needs in the best way possible. 

We’re looking for someone to support Storyation’s editorial team by creating content like Instagram Stories, gifs, animations, website articles, interactive social content, illustrations, digital artwork and more. The successful candidate will also partner with our video producers to provide expert advice about the best formats and styles for social videos and support them with pre-production for social video shoots. Working with a talented bunch of content professionals both at the agency and through a big network of very excellent freelancers, you’ll be central to the success of our client’s content.

The social content producer also works with our strategy squad to help them identify the juiciest content trends to integrate into client strategy projects and new business pitches. You’ll also work with and learn from experienced and knowledgeable partnership managers to develop client and account management skills by participating in client meetings, workshops and more.

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The person we’re looking for has the following kinds of experience and skills:

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  • Extensive experience:
    • developing branded content or publishing content for client brands including managing the production process for these content items
    • writing in a professional marketing context including formats such as articles, research documents and social media content
    • creating visual content for social and digital channels in static and dynamic formats using tools such as Canva, InDesign, Photoshop, Illustrator, Premiere Pro and native social media design tools
  • Some experience:
    • working with digital analytics and research tools (e.g. Google Analytics, Facebook Business Manager, CrowdTangle, SEMRush, BuzzSumo etc) to derive content-related insights and report on content performance
    • working with multiple brands or projects briefed by clients, either by working in an agency or consultancy or with commercial teams at a media publisher
    • presenting at and participating in client meetings and workshops with other team members and clients including researching and preparing for those activities
    • working with common digital marketing or social media apps (e.g. MailChimp, Sprout Social, Sprinklr, HubSpot, WordPress etc) to schedule and publish content
    • contributing to research projects for client strategies or proposals including auditing social and digital content to develop insights and recommendations
    • managing or supporting pre-production for video shoots including activities like briefing talent, preparing call sheets and organising shoot logistics
  • High proficiency in:
    • understanding how social media works (both through paid and organic means) and how to create content that makes the most of each channel’s strengths
    • developing search engine-optimised content including keyword research, writing optimised titles and metadata and applying search insights to content creation
    • creating effective, compelling visual social and digital content including a strong eye for what works on mobile devices and branded content channels
  • Some proficiency in:
    • developing insights by drawing on data sources to come to conclusions and linking them to creative and stylistic choices in content created
    • understanding what makes for good VS bad branded content and digital marketing along with knowing the kinds of sources to go to for best-practice education
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The Storyation team is tight-knit, caring and high-performing, so if you want to join us, you should know there are four key behaviours we encourage in our people to help keep this an excellent place to work. These behaviours are:

  1. We prioritise healthy work relationships by bringing our team together in structured, productive ways, celebrating individual and joint achievements, promoting those little informal rituals that keep us together and, with offices in Australia and New Zealand, we make sure to deliberately reach out to team members across the ditch.

  2. We’re constantly looking for ways to improve our processes by creating ways of working that advantage us and getting rid of processes that hold us back or make things harder than they need to be, enabling collaborative, creative idea generation and leveraging the right processes from our parent brand Medium Rare.

  3. We confidently articulate our identity by making sure we tailor our pitch to the country we’re working in, leaning into and staying true to our strong Storyation brand and reputation, leading a positive relationship with our clients and showing them that we understand their worlds.

  4. We prioritise our integrity as a team and individuals by working hard to maintain high professional standards, seeking out diverse and varied client work and opinions within our team, pushing back on unreasonable client demands and talking openly amongst ourselves about the status and progress of the business.


We can only consider applications from candidates who have Australian citizenship or Australian permanent residency at this time; no recruiters, please.

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LinkedIn Makes its 20 Most Popular LinkedIn Learning Courses Freely Available Throughout August





Looking to up your skills for a job change or career advancement in the second half of the year?

This will help – today, LinkedIn has published its listing of the 20 most popular LinkedIn Learning courses over the first half of 2022. In addition to this, LinkedIn’s also making each of these courses free to access till the end of the month – so now may well be the best time to jump in and brush up on the latest, rising skills in your industry.

As per LinkedIn:

As the Great Reshuffle slows and the job market cools, professionals are getting more serious about skill building. The pandemic accelerated change across industries, and as a result, skills to do a job today have changed even compared to a few years ago. Professionals are responding by learning new skills to future-proof their careers and meet the moment.” 

LinkedIn says that over seven million people have undertaken these 20 courses this year, covering everything from improved communication, project management, coding, strategic thinking and more.

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Here are the top 20 LinkedIn Learning courses right now, which you can access via the relevant links:

  1. Goal Setting: Objectives and Key Results (OKRs) with Jessie Withers
  2. Excel Essential Training (Office 365/Microsoft 365) with Dennis Taylor
  3. Interpersonal Communication with Dorie Clark
  4. Cultivating a Growth Mindset with Gemma Leigh Roberts
  5. Project Management Foundations with Bonnie Biafore
  6. Using Questions to Foster Critical Thinking and Curiosity with Joshua Miller
  7. Essentials of Team Collaboration with Dana Brownlee
  8. Unconscious Bias with Stacey Gordon
  9. Learning Python with Joe Marini
  10. Communicating with Confidence with Jeff Ansell
  11.  Speaking Confidently and Effectively with Pete Mockaitis
  12. Learning the OWASP Top 10 with Caroline Wong
  13. Power BI Essential Training with Gini von Courter
  14. Strategic Thinking with Dorie Clark
  15. SQL Essential Training with Bill Weinman
  16. Developing Your Emotional Intelligence with Gemma Leigh Roberts
  17. Communication Foundations with Brenda Bailey-Hughes and Tatiana Kolovou
  18. Agile Foundations with Doug Rose
  19. Digital Marketing Foundations with Brad Batesole
  20. Critical Thinking with Mike Figliuolo
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If you’ve been thinking about upskilling, now may be the time – or maybe it’s just worth taking some of the programming courses, for example, so that you have a better understanding of how to communicate between departments on projects.

Or you could take an Agile course. If, you know, you don’t trust your own management ability.

The courses are available for free till August 31st via the above links.

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Instagram Is Rolling Out Reels Replies, And Will Be Testing A New Feature Which Informs …





Instagram has added a few more social features to the platform, with Reels Replies being rolled out. Along with the Replies, anew feature is being tested that shows when two users are active together in the same chat.

Reels has been performing much better than perhaps even Instagram ever anticipated. The TikTok-inspired new video format (which officially claims to have absolutely no relation to the former) had some trouble really finding its footing initially. However, Reels has grown massively and while it may not be a source of the most direct competition to TikTok, it is indeed a worthy alternative.

Reels has grown to the point that it has a massive creator program attached to it, and the video format has even been migrated to Facebook with the goal of generating further user interest there. Naturally, with such a successful virtual goldmine on its hands, Instagram has been hard at work developing new features and interface updates for Reels, integrating it more and more seamlessly into the rest of the social media platform. Features such as Reels Replies are a major part of such attempts at integration.

Reels Visual Replies are essentially just what they sound like: A Reel that is being used to reply to someone. It’s a feature that’s been seen frequently across TikTok as well. Reel Replies essentially take a user’s comments, and reply to them in video format. The comment will then show up within the Reel itself as a text-box, taking up some amount of space, and showing both the user who issued said comment along with the text. The text-box is apparently adjustable, with users having the ability to move it around and change its size depending on where it obstructs one’s Reel the least.

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Overall, it’s a fun addition to the Reels format, even if the credit should be going to TikTok first. At any rate, it’s an example of Instagram really utilizing Reels’ social media capabilities, outside of just serving it up as a form of entertainment.

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Speaking of social media capabilities, a new feature might help alleviate one of the most common frustrations encountered across all such platforms. Isn’t it annoying when you see that a friend’s online, but isn’t replying to your chat? Sure, they’ve probably just put their phone down to run a quick errand, but there’s no way for you to know, right? Well, there sort of is now! Instagram is beta testing a new feature via which if both users are active within a chat, the platform will display that accordingly. It’s a work-around, sure, and one that’s currently being tested for usefulness, but it’s still a very nice, and even fresh, addition to the social media game.

Now, the active status will only appear when you are both active at the same time.#Instagram #instgramnewfeature@MattNavarra @instagram @alex193a

— Yash Joshi  (@MeYashjoshi) December 10, 2021

Read next: Instagram Plans On Allowing Users To Return To Its Old Chronologically Sorted News Feed

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5 apps for scheduling Instagram posts on iPhone and Android





Alright, we get it. You’re an Instagram Nostradamus.

You know exactly what you want to post and when you’re gonna want to post it. Maybe there’s a meme or comment you want to make that you know will be totally relevant for a future moment or event. Or it could be that you’re an influencer and you want to make sure you keep a steady stream of content coming, so you want to schedule posts for times when you know you won’t be active (or won’t have internet access).

You’ll be happy to know there are apps that are specialized for just such situations. So listen up, InstaNostradamuses…Instagrostra…Instadam…Insta…uh…you guys (we’ll workshop it. No we won’t. We’ll probably just abandon that effort completely. You’re welcome) — these are the Instagram-post-scheduling apps for you.

While all of the iPhone apps below are free to download, they all have some in-app purchases.

1. Planoly


We’ll start with “official partner” of Instagram, itself, Planoly — an Instaplanner that uses a grid to let you plan, schedule, and publish posts (as well as Reels) on Instagram. The app also lets you see post metrics and analytics so you can make sure your post didn’t flop.

Planoly is available for iOS on the Apple App Store and the Google Play store for Android.

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2. Buffer

BufferCredit: buffer / app store

Buffer is another Instagram post scheduler that helps you plan your posts and analyze feedback once they’re published. Use a calendar view to drag and drop posts into days/time slots for easy scheduling.

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Buffer is available for iOS on the Apple App Store and the Google Play store for Android.

3. Preview

PreviewCredit: preview / app store

Preview offers typical post-scheduling tools and analytics along with a few helpful extras. Get caption ideas, recommendations for hashtags, and more.

Preview is available for iOS on the Apple App Store and the Google Play store for Android.

4. Content Office

Content OfficeCredit: content office / app store

An Instagram post scheduler with a visual boost, Content Office allows users to plan and schedule Instagram posts while learning “marketing and visual guides to grow your brand on Instagram.” Like aesthetics and using visuals to create cohesive themes? Maybe this is the Instaplanner for you.

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Content Office is available for iOS on the Apple App Store.

5. Plann

PlannCredit: plann / apple store

You’ll never guess what “Plann” lets you do…

Aside from scheduling posts, get content ideas and recommendations, as well as strategy tips to ensure you’re maximizing your Instagram engagement. Ever wonder when the best time to post something is? Plann can offer you some help with that.

Plann is available for iOS on the Apple App Store and the Google Play store for Android.

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