When it comes to social media, Kylie Jenner leads the pack within the Kardashian-Jenner family. The Keeping Up With The Kardashians star not only boasts the highest number of Instagram followers, but she surpasses her sisters when it comes to how much money she makes on the platform. On a list of celebrities with the most expensive influence on Instagram, Kylie tops Kim Kardashian and Kendall Jenner.
Despite Kim’s ability to become an official billionaire before her youngest sister, Kylie dominates Kim and the others when it comes to her popularity on social media. With over 240 million Instagram followers, the Kylie Cosmetics mogul has a reach that not even her superstar sister could beat. Kim has over 230 million followers and a name that has filled the headlines for over a decade. But as Kylie grew up and perfected her look, her fanbase continued to soar. Through the success of her beauty empire, Kylie almost beat her big sis in reaching billionaire status. Despite her Forbes snub, Kylie still earns way more than Kim in social media revenue.
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A new study looked into the most influential celebrities on Instagram and how much they get paid per post. According to data from social media marketing platform Hopper HQ, Kylie comes in at number four earning $1.49 million per sponsored post. Kim comes in at number six, raking in $1.42 million per post, and Kendall closes out the list at number 10 with $1.05 million a post. Dominating the list is Portuguese soccer player Cristiano Ronaldo with $1.60 million a post, actor Dwayne “The Rock” Johnson with $1.52 million, and pop star Ariana Grande with $1.51 million. With three KarJenner sisters making it into the top 10, it shows how well the KarJenners have done with staking their claim in the world of popular culture.
One fan reposted a screenshot of the list on Reddit and mocked the family, saying they make “nearly 1.5 million just to hear them say ‘i’m obsessed’ with their terrible vocal fry.” With Beyonce coming in at number eight, after Kylie and Kim, there were many who were surprised to learn of this. “Can’t believe Kylie is more expensive than Beyonce (and Kim),” one person said. However, another said they were more surprised by Beyonce even making the list considering how she rarely posts paid ads. Someone based it on the fact that Kylie has more followers than the Grammy award-winning singer. “Kylie has 245million followers whereas Beyoncé has 190million,” they said. “This list is just the most followed insta accounts in order.”
With Kylie’s net worth inching closer to one billion, her Instagram influence could help elevate her wealth portfolio. She has been teasing a new campaign for Kylie Cosmetics after the company struggled to get through the pandemic. The Keeping Up with the Kardashians star has launched an expansion with Kylie Baby and there is talk that Kylie Swim and a haircare company could be on the horizon. Needless to say, Kylie is going to make sure that her Instagram influence works in her favor.