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How to prepare your career or business from Instagram’s demise

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Brace for impact.

If you had told me in 2005 that, one day, I wouldn’t be into Myspace, I would have laughed in your face. Directly at your tadpole eyebrows. No Myspace??? How would I rank my friends? Where would I put all my club pics? What would I do with my newly acquired coding skills? No. If Myspace was taken away from me, I simply couldn’t go on. 

But then I did. Quite easily in fact, and straight into the arms of a newer, fresher, more technologically advanced flavour of the month: Facebook. It was a more mature option for where I was at in my life, at the ripe age of 21. I had moved cities and wanted to show off to my friends – without the childish act of ranking them. 


In need of other advice to level-up your business or career? Start browsing our Life vertical.


Around the time I became a fAsHiOn bLoGgEr, Instagram stepped on the scene, and I had met my one true love. We’re now coming up to our 10 year anniversary, and while I am still on Instagram every single moment of every single day, my feelings towards it have changed – and I know yours have, too. 

I think I can speak on behalf of everyone when I say we’re all a little off Instagram. 

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For those of us that are getting older and have been on the platform for, like, a third of our life, it’s becoming monotonous, and producing content doesn’t have the spark as it once did. If you’re young and have no idea what I’m talking about, your time will come.

Then there are all the changes that Instagram has introduced, making the social media platform way less, er… social. It’s shifted to a retail focus, and put the shop button where it knows our muscle memory will take us; a sneaky act of betrayal I can’t forgive. The algorithm is pushing products, and hiding our happy snaps. And engagement on personal profiles has plummeted, making it near impossible to get more likes or followers. 

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Many of us are also realising the negative effect that social media – in particular, Instagram – has on our mental health. It’s a minefield for imposter syndrome, the comparison trap, and picking up your phone without noticing. I, for one, am much happier without it but with my business Bossy. relying heavily on social media, I feel like I don’t have a choice. 

But like Myspace before it, I’m coming to terms with the fact that, at some point, Instagram probably won’t exist – or at least, it won’t be such a crucial part of our career, image and lives. We’ll probably lol about the days when we experimented with Valencia and how we couldn’t leave the house without snapping an #ootd. 

The more I get over social media in general (and how hard it makes you work for its attention) the more I start to think about how I can prepare for its demise. I’m like a doomsday prepper, carefully making plans and collecting supplies, so that when the day comes, my business won’t suffer too badly.

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Are you feeling the same way? If so, step into my bunker and take note of the clever tactics people are using to prepare their career and business for when Insta finally goes under. *sniff*

Build your damn email list

Businesses, this one is a no-brainer, but easily the most important. Spoiler alert: you don’t own your Instagram following. If the app disappears tomorrow, so will your audience. Instead, invest half the time you spend scrolling Insta to build your email list – an audience that’s actually yours. Building your email list is a whole topic in itself, but offering a strong lead magnet, being consistent with your content and sending people to your website (even from your Insta) are great places to start. 

See also  Instagram Won't Pull These Racist, Violent, Russian-Inspired Accounts

Rethink your newsletter strategy 

Newsletters are changing, have you noticed? Businesses aren’t just sending out their bestselling products and half-price sales (they usually end up in the email trash, anyway). They’re adding value with opinion pieces, daily challenges and juicy tips. Yes, this applies to businesses and side-hustles, but if you have a following on Instagram, you should be doing this too. 

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Diversify that income 

There’s a reason that all the big influencers have launched successful businesses, products and apps — and it’s not just because they’re leveraging their large following (although that helps). It’s also because they can further monetise their profile, and diversify their income. So, rather than solely relying on sponsored posts, they’ve also got money pouring into their account from other income streams. If Instagram upped and died, they’d still have that to fall back on and let me tell you, it wouldn’t be the most uncomfortable fall in the world. 

Get some digital products happening 

All aboard the digital products bandwagon. This is one tactic that I’m wholeheartedly embracing in 2021, with the release of my first course Bossy. Copy College. It was born from the sheer terror that all of my eggs are in one basket, and that’s not very business-minded of me. Whether you specialise in a certain area, you have a small business, or want to make the most of your following on Instagram, digital products (like e-books, courses and mentoring programs) are where it’s at.

Focus on your personal profile

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It’s easy to hide behind your Instagram feed, but unfortunately it’s probably not going to always be there to hide behind. So, it’s time to focus on building your personal profile through speaking gigs, networking events and guest articles on industry publications. A strong personal brand will help boost awareness for your specialty or your business everywhere, not just on the ’gram.

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Cheat on Instagram with another platform 

Let’s be honest: we’ll probably never break up with social media for good. We can’t help it; we keep falling for its shit. There’ll always be some hot new thing (read: Clubhouse, Tik Tok) that catches our eye, and that’s not always a bad thing, if you use it wisely. If you’re implementing the other strategies, you could explore other social media platforms (that might be better suited to you, your craft or your audience) that will help you attract more customers and more sales. And no, this is not a free pass to start doing choreographed dances on Tik Tok.

Alyce is a contributing writer for Fashion Journal and the director and head writer at Bossy, a Melbourne-based copywriting and content studio. You can find Bossy here and here.

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LinkedIn Makes its 20 Most Popular LinkedIn Learning Courses Freely Available Throughout August

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Looking to up your skills for a job change or career advancement in the second half of the year?

This will help – today, LinkedIn has published its listing of the 20 most popular LinkedIn Learning courses over the first half of 2022. In addition to this, LinkedIn’s also making each of these courses free to access till the end of the month – so now may well be the best time to jump in and brush up on the latest, rising skills in your industry.

As per LinkedIn:

As the Great Reshuffle slows and the job market cools, professionals are getting more serious about skill building. The pandemic accelerated change across industries, and as a result, skills to do a job today have changed even compared to a few years ago. Professionals are responding by learning new skills to future-proof their careers and meet the moment.” 

LinkedIn says that over seven million people have undertaken these 20 courses this year, covering everything from improved communication, project management, coding, strategic thinking and more.

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Here are the top 20 LinkedIn Learning courses right now, which you can access via the relevant links:

  1. Goal Setting: Objectives and Key Results (OKRs) with Jessie Withers
  2. Excel Essential Training (Office 365/Microsoft 365) with Dennis Taylor
  3. Interpersonal Communication with Dorie Clark
  4. Cultivating a Growth Mindset with Gemma Leigh Roberts
  5. Project Management Foundations with Bonnie Biafore
  6. Using Questions to Foster Critical Thinking and Curiosity with Joshua Miller
  7. Essentials of Team Collaboration with Dana Brownlee
  8. Unconscious Bias with Stacey Gordon
  9. Learning Python with Joe Marini
  10. Communicating with Confidence with Jeff Ansell
  11.  Speaking Confidently and Effectively with Pete Mockaitis
  12. Learning the OWASP Top 10 with Caroline Wong
  13. Power BI Essential Training with Gini von Courter
  14. Strategic Thinking with Dorie Clark
  15. SQL Essential Training with Bill Weinman
  16. Developing Your Emotional Intelligence with Gemma Leigh Roberts
  17. Communication Foundations with Brenda Bailey-Hughes and Tatiana Kolovou
  18. Agile Foundations with Doug Rose
  19. Digital Marketing Foundations with Brad Batesole
  20. Critical Thinking with Mike Figliuolo
See also  The Do-Gooder Ploy

If you’ve been thinking about upskilling, now may be the time – or maybe it’s just worth taking some of the programming courses, for example, so that you have a better understanding of how to communicate between departments on projects.

Or you could take an Agile course. If, you know, you don’t trust your own management ability.

The courses are available for free till August 31st via the above links.

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Instagram Is Rolling Out Reels Replies, And Will Be Testing A New Feature Which Informs …

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Instagram has added a few more social features to the platform, with Reels Replies being rolled out. Along with the Replies, anew feature is being tested that shows when two users are active together in the same chat.

Reels has been performing much better than perhaps even Instagram ever anticipated. The TikTok-inspired new video format (which officially claims to have absolutely no relation to the former) had some trouble really finding its footing initially. However, Reels has grown massively and while it may not be a source of the most direct competition to TikTok, it is indeed a worthy alternative.

Reels has grown to the point that it has a massive creator program attached to it, and the video format has even been migrated to Facebook with the goal of generating further user interest there. Naturally, with such a successful virtual goldmine on its hands, Instagram has been hard at work developing new features and interface updates for Reels, integrating it more and more seamlessly into the rest of the social media platform. Features such as Reels Replies are a major part of such attempts at integration.

Reels Visual Replies are essentially just what they sound like: A Reel that is being used to reply to someone. It’s a feature that’s been seen frequently across TikTok as well. Reel Replies essentially take a user’s comments, and reply to them in video format. The comment will then show up within the Reel itself as a text-box, taking up some amount of space, and showing both the user who issued said comment along with the text. The text-box is apparently adjustable, with users having the ability to move it around and change its size depending on where it obstructs one’s Reel the least.

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Overall, it’s a fun addition to the Reels format, even if the credit should be going to TikTok first. At any rate, it’s an example of Instagram really utilizing Reels’ social media capabilities, outside of just serving it up as a form of entertainment.

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Speaking of social media capabilities, a new feature might help alleviate one of the most common frustrations encountered across all such platforms. Isn’t it annoying when you see that a friend’s online, but isn’t replying to your chat? Sure, they’ve probably just put their phone down to run a quick errand, but there’s no way for you to know, right? Well, there sort of is now! Instagram is beta testing a new feature via which if both users are active within a chat, the platform will display that accordingly. It’s a work-around, sure, and one that’s currently being tested for usefulness, but it’s still a very nice, and even fresh, addition to the social media game.

Now, the active status will only appear when you are both active at the same time.#Instagram #instgramnewfeature@MattNavarra @instagram @alex193a pic.twitter.com/2chGZP9hr4

— Yash Joshi  (@MeYashjoshi) December 10, 2021

Read next: Instagram Plans On Allowing Users To Return To Its Old Chronologically Sorted News Feed

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5 apps for scheduling Instagram posts on iPhone and Android

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Alright, we get it. You’re an Instagram Nostradamus.

You know exactly what you want to post and when you’re gonna want to post it. Maybe there’s a meme or comment you want to make that you know will be totally relevant for a future moment or event. Or it could be that you’re an influencer and you want to make sure you keep a steady stream of content coming, so you want to schedule posts for times when you know you won’t be active (or won’t have internet access).

You’ll be happy to know there are apps that are specialized for just such situations. So listen up, InstaNostradamuses…Instagrostra…Instadam…Insta…uh…you guys (we’ll workshop it. No we won’t. We’ll probably just abandon that effort completely. You’re welcome) — these are the Instagram-post-scheduling apps for you.

While all of the iPhone apps below are free to download, they all have some in-app purchases.

1. Planoly

PLANOLY

We’ll start with “official partner” of Instagram, itself, Planoly — an Instaplanner that uses a grid to let you plan, schedule, and publish posts (as well as Reels) on Instagram. The app also lets you see post metrics and analytics so you can make sure your post didn’t flop.

Planoly is available for iOS on the Apple App Store and the Google Play store for Android.

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2. Buffer

BufferCredit: buffer / app store

Buffer is another Instagram post scheduler that helps you plan your posts and analyze feedback once they’re published. Use a calendar view to drag and drop posts into days/time slots for easy scheduling.

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Buffer is available for iOS on the Apple App Store and the Google Play store for Android.

3. Preview

PreviewCredit: preview / app store

Preview offers typical post-scheduling tools and analytics along with a few helpful extras. Get caption ideas, recommendations for hashtags, and more.

Preview is available for iOS on the Apple App Store and the Google Play store for Android.

4. Content Office

Content OfficeCredit: content office / app store

An Instagram post scheduler with a visual boost, Content Office allows users to plan and schedule Instagram posts while learning “marketing and visual guides to grow your brand on Instagram.” Like aesthetics and using visuals to create cohesive themes? Maybe this is the Instaplanner for you.

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Content Office is available for iOS on the Apple App Store.

5. Plann

PlannCredit: plann / apple store

You’ll never guess what “Plann” lets you do…

Aside from scheduling posts, get content ideas and recommendations, as well as strategy tips to ensure you’re maximizing your Instagram engagement. Ever wonder when the best time to post something is? Plann can offer you some help with that.

Plann is available for iOS on the Apple App Store and the Google Play store for Android.

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