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Nick Clegg admits that Facebook’s fact checker may be politically biased

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Facebook Vice President Nick Clegg said the company’s fact checkers hired to eradicate “fake news” suspicions from social media platforms could be biased and pursue its own political agenda. Acknowledged, according to a European Commission document obtained by email on Sunday.

The former Deputy Prime Minister admitted to EU authorities in November during a discussion about how the tech giant was working on the false information flooding the site.

Facebook announced fact-checking measures in 2016, claiming that its failure to remove misleading content helped support Donald Trump in the US presidential election that year.

Many have praised the steps that allow users to warn Facebook about content that appears to be fake.

Facebook Vice President Nick Clegg said the company’s fact checkers hired to eradicate “fake news” suspicions from social media platforms could be biased and pursue its own political agenda. Acknowledged, according to a European Commission document obtained by email on Sunday

The former Deputy Prime Minister admitted to EU authorities in November during a discussion about how the tech giant was working on the false information flooding the site. Facebook announced fact-checking measures in 2016, claiming that its failure to remove misleading content helped to favor Donald Trump in the US presidential election that year.

But critics blamed the intervention, Facebook relied on a left-wing fact checker, and warned that the project would be a “disaster.”

Since then, Facebook has been accused of curbing legitimate talk and curbing public debate.

Over the last few weeks, there has been a great deal of controversy over the decision to censor a story that claims that Covid-19 is artificial and may have leaked from the Wuhan Institute.

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For months, the warning label was removed or affixed to an article suggesting that the virus originated from a Chinese laboratory, until President Joe Biden overturned the decision when he ordered an investigation into the allegations last month.

Under the fact-checking scheme, Facebook uses a network of 80 organizations around the world, including three in the United Kingdom, to flag false information on the platform.

Stories that are considered false or misleading are not removed from the site, but are flagged by the user through a series of warning labels. Facebook’s sophisticated algorithms can push such stories far below the site, so few people will see them again.

Now, the minutes of the meeting between Mr. Craig and the power broker in Brussels reveal how he questioned the ability of fact checkers to make fair decisions.

Over the last few weeks, there has been a great deal of controversy over Facebook’s decision to censor stories claiming that Covid-19 is artificial and may have leaked from the Wuhan Institute. For months, the warning label was removed or affixed to an article suggesting that the virus originated from a Chinese laboratory, until President Joe Biden overturned the decision when he ordered the investigation of the complaint last month.

The document shows that Craig and Vice-President of the European Commission, Bella Jouroba, discussed how Facebook countered disinformation in the 2020 US presidential election two weeks ago.

However, the minutes are added as follows. [Mr Clegg] He also emphasized that independent fact checkers are not always objective because they have their own agenda.

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Former Cabinet Minister David Jones said he was “extremely worried” about Mr. Craig’s comment.

He added: ‘Enrollment completely destroys the credibility of Facebook’s own procedures. It does not provide the right to appeal to news organizations when it censors them, even if they act on the advice of fact checkers motivated by “their own agenda.”

Facebook said last night:’Nick never suggested that our fact-checking program was prejudiced. He explained that one of the benefits of having different independent fact-checking partners is the different disciplines of different countries and the areas of problem they bring.

Facebook began issuing fact-checking warnings to the story about potential leaks in the lab at the start of the pandemic. Then in February, the tech giant announced that it would remove the “Facebook and Instagram false allegations” suggesting that the Covid-19 was artificial or manufactured. (Above, 2019 Craig and Facebook CEO Mark Zuckerberg)

Craig’s comment raises concerns that Facebook is shutting out public debate.

Facebook began issuing fact-checking warnings to the story about potential leaks in the lab at the start of the pandemic. Then in February, the tech giant announced that it would remove the “Facebook and Instagram false allegations” suggesting that the Covid-19 was artificial or manufactured.

Some of the articles labeled “False Information” were written by award-winning MoS journalist Ian Birrell on the UnHerd website. The tech giant later apologized for the “mistake.”

In March, Facebook put a warning label on an article about herd immunity written by a US surgeon in The Wall Street Journal.

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An opinion piece by Dr. Martin McCali, a professor at Johns Hopkins University in Baltimore, predicted that Covid-19 would “nearly disappear by April” in the United States.

Facebook has added a “missing context” label to Dr. Makary’s work as a result of a study by one of the third-party fact checkers, Health Feedback. “Independent fact checkers say this information can be misleading,” the label added.

The ferocious Wall Street Journal has accused Facebook of being a “fact-checking dissenting opinion.” Dr. Macari said he made predictions rather than assertions, and Facebook was doing “cherry-picking” research “to support their opinion.”

Facebook said: “If someone feels that the fact check is inappropriate, they can sue it, and the fact checker has the discretion to change the label if there is a benefit.”

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Facebook Adds New Trend Insights in Creator Studio, Which Could Help Shape Your Posting Strategy

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Facebook’s looking to provide more content insight within Creator Studio with the rollout of a new ‘Inspiration Hub’ element, which highlights trending content and hashtags within categories related to your business Page.

Facebook Inspiration Hub

As you can see in these screenshots, posted by social media expert Matt Navarra, when it becomes available to you, you’ll be able to access the new Inspiration Hub from the Home tab in Creator Studio.

At the right side of the screen, you can see the first of the new insights, with trending hashtags and videos from the last 24 hours, posted by Pages similar to yours, displayed above a ‘See more’ prompt.

When you tap through to the new hub, you’ll have a range of additional filters to check out trending content from across Facebook, including Page category, content type, region, and more.

Facebook Inspiration Hub

That could be hugely valuable in learning what Facebook users are responding to, and what people within your target market are engaging with in the app.

The Hub also includes insights into trending hashtags, within your chosen timeframe, which may further assist in tapping into trending discussions.

Facebook Inspiration Hub

How valuable hashtags are on Facebook is still up for debate, but you’ll also note that you can filter the displayed results by platform, so you can additionally display Instagram hashtag trends as well, which could be very valuable in maximizing your reach.

Much of this type of info has been available within CrowdTangle, Facebook’s analytics platform for journalists, for some time, but not everyone can access CrowdTangle data, which could make this an even more valuable proposition for many marketers.

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Of course, overall performance really relates to your own creative, and thinking through the action that you want your audience to take when reading your posts. But in terms of detecting new content trends, including hashtag usage, caption length, videos versus image posts, and more, there’s a lot that could be gleaned from these tools and filters.

It’s a significant analytics addition – we’ve asked Facebook for more info on the rollout of the new option, and whether it’s already beyond test mode, etc. We’ll update this post if/when we hear back.

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Meta Updates Policy on Cryptocurrency Ads, Opening the Door to More Crypto Promotions in its Apps

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With cryptocurrencies gaining momentum, in line with the broader Web 3.0 push, Meta has today announced an update to its ad policies around cryptocurrencies, which will open the door to more crypto advertisers on its platforms.

As per Meta:

Starting today, we’re updating our eligibility criteria for running ads about cryptocurrency on our platform by expanding the number of regulatory licenses we accept from three to 27. We are also making the list of eligible licenses publicly available on our policy page.”

Essentially, in order to run any crypto ads in Meta’s apps, that currency needs to adhere to regional licensing provisions, which vary by nation. With crypto becoming more accepted, Meta’s now looking to enable more crypto companies to publish ads on its platform, which will provide expanded opportunity for recognized crypto providers to promote their products, while also enabling Meta to make more money from crypto ads.

“Previously, advertisers could submit an application and include information such as any licenses they obtained, whether they are traded on a public stock exchange, and other relevant public background on their business. However, over the years the cryptocurrency landscape has matured and stabilized and experienced an increase in government regulation, which has helped to set clearer responsibilities and expectations for the industry. Going forward, we will be moving away from using a variety of signals to confirm eligibility and instead requiring one of these 27 licenses.”

Is that a good move? Well, as Meta notes, the crypto marketplace is maturing, and there’s now much wider recognition of cryptocurrencies as a legitimate form of payment. But they’re also not supported by most local financial regulators, which reduced transaction protection and oversight, which also brings a level of risk in such process.

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But then again, all crypto providers are required to clearly outline any such risks, and most also highlight the ongoing market volatility in the space. This expanded level of overall transparency means that most people who are investing in crypto have at least some awareness of these elements, which likely does diminish the risk factor in such promotions within Meta’s apps.

But as crypto adoption continues to expand, more of these risks will become apparent, and while much of the crypto community is built on good faith, and a sense of community around building something new, there are questions as to how much that can hold at scale, and what that will then mean for evolving scams and criminal activity, especially as more vulnerable investors are brought into the mix.

Broader promotional capacity through Meta’s apps will certainly help to boost exposure in this respect – though again, the relative risk factors are lessened by expanded regulatory oversight outside of the company.

You can read more about Meta’s expanded crypto ad regulations here.

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Meta Outlines Evolving Safety Measures in Messaging as it Seeks to Allay Fears Around the Expansion of E2E Encryption

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Amid rising concern about Meta’s move to roll out end-to-end encryption by default to all of its messaging apps, Meta’s Global Head of Safety Antigone Davis has today sought to provide a level of reassurance that Meta is indeed aware of the risks and dangers that such protection can pose, and that it is building safeguards into its processes to protect against potential misuse.

Though the measures outlined don’t exactly address all the issues raised by analysts and safety groups around the world.

As a quick recap, back in 2019, Facebook announced its plan to merge the messaging functionalities of Messenger, Instagram and WhatsApp, which would then provide users with a universal inbox, with all of your message threads from each app accessible on either platform.

The idea is that this will simplify cross-connection, while also opening the door to more opportunities for brands to connect with users in the messaging tool of their choice – but it also, inherently, means that the data protection method for its messaging tools must rise to the level of WhatsApp, its most secure messaging platform, which already includes E2E encryption as the default.

Various child safety experts raised the alarm, and several months after Facebook’s initial announcement, representatives from the UK, US and Australian Governments sent an open letter to Facebook CEO Mark Zuckerberg requesting that the company abandon its integration plan.

Meta has pushed ahead, despite specific concerns that the expansion of encryption will see its messaging tools used by child trafficking and exploitation groups, and now, as it closes in on the next stage, Meta’s working to counter such claims, with Davis outlining six key elements which she believes will ensure safety within this push.

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Davis has explained the various measures that Meta has added on this front, including:

  • Detection tools to stop adults from repeatedly setting up new profiles in an attempt to connect minors that they don’t know
  • Safety notices in Messenger, which provide tips on spotting suspicious behavior
  • The capacity to filter messages with selected keywords on Instagram
  • More filtering options in chat requests to help avoid unwanted contact
  • Improved education prompts to help detect spammers and scammers in messages
  • New processes to make it easier to report potential harm, including an option to select “involves a child”, which will then prioritize the report for review and action

Meta messaging security options

Which are all good, all important steps in detection, while Davis also notes that its reporting process “decrypts portions of the conversation that were previously encrypted and unavailable to us so that we can take immediate action if violations are detected”.

That’ll no doubt raise an eyebrow or two among WhatsApp users – but the problem here is that, overall, the broader concern is that such protections will facilitate usage by criminal groups, and the reliance on self-reporting in this respect is not going to have any impact on these networks operating, at scale, under a more protected messaging framework within Meta’s app eco-system.

Governments have called for ‘backdoor access’ to break Meta’s encryption for investigations into such activity, which Meta says is both not possible and will not be built into its future framework. The elements outlined by Davis do little to address this specific need, and without the capacity to better detect such, it’s hard to see any of the groups opposed to Meta’s expanded encryption changing their stance, and accepting that the merging of all of the platform’s DM options will not also see a rise in criminal activity organized via the same apps.

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Of course, the counterargument could be that encryption is already available on WhatsApp, and that criminal activity of this type can already be undertaken within WhatsApp alone. But with a combined user count of 3.58 billion people per month across its family of apps, that’s a significantly broader interconnection of people than WhatsApp’s 2 billion active users, which, arguably, could open the door to far more potential harm and danger in this respect.

Really, there’s no right answer here. Privacy advocates will argue that encryption should be the standard, and that more people are actually more protected, on balance, by enhanced security measures. But there is also an undeniable risk in shielding even more criminal groups from detection.

Either way, right now, Meta seems determined to push ahead with the plan, which will weld all of its messaging tools together, and also make it more difficult to break-up its network, if any antitrust decisions don’t go Meta’s way, and it’s potentially pressed to sell-off Instagram or WhatsApp as a result.

But expect more debate to be had, in more countries, as Meta continues to justify its decision, and regulatory and law enforcement groups seek more options to help maintain a level of accessibility for criminal investigations and detection.

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