Connect with us

INSTAGRAM

Hootsuite Integrates The New Messenger API For Instagram

Published

on

The integration of the new Messenger API for Instagram allows brands to manage messages directly from Hootsuite and Sparkcentral.

After joining the Messenger API for Instagram beta program in 2020, Hootsuite is now fully integrating the API into its inbox and its customer engagement platform, Sparkcentral.

Related | Facebook Acquires Kustomer, Expands Into Customer Service Solutions

Earlier this week, Hootsuite announced it will be integrating the new Messenger API for Instagram which was presented at Facebook’s F8. The new API, accessible from the Hootsuite inbox and Sparkcentral, will allow teams to attend to customers more efficiently, by seamlessly communicating on Instagram and without having to access the app natively.

The new functionality will allow brands to increase responsiveness at scale by centralizing engagements across networks – in just one dashboard.

“These days we’re seeing the entire customer journey happening on social media,” said Ryan Donovan, Chief Technology Officer at Hootsuite. “And we’re coming to understand more and more that social customer care actually touches every phase of that journey. Now, with The Messenger API for Instagram, we can really help our customers propel themselves into the future of social customer care by meeting their customers where they already are.”

Advertisement
free widgets for website

Inbox users can also monitor response times, and collaborate within teams via Assignments – designating ownership to ensure an effective workflow. This is particularly useful for organizations with distinct departments.

For example, Georgia State University – one of Hootsuite’s customers participating in the beta program – saw an increase in workflow efficiency due to being able to receive messages directly and reassign ownership.

See also  LinkedIn Shares New Insights into key Trends and Traits Among Gen Z [Infographic]

“Students don’t see different departments at Georgia State, they just see one—so we get questions about everything from accommodation to billing to class schedules,” said Terry Coniglio, Director of Content Strategy at Georgia State University. “Having Instagram messaging in our Hootsuite Inbox workflow helps us direct those questions to the right teams so we can help more students get the answers they need.”

As the use of messaging apps surpasses that of social media platforms, brands and institutions increasingly rely on them to communicate with customers and prospects. Apart from helping to manage message overload, the new feature also allows teams to monitor response times, and engage in real-time conversation with customers.

“We are delighted that Hootsuite is launching Messenger API for Instagram. The Messenger API for Instagram is now available for all developers who make it possible for brands to improve and enhance messaging experiences with customers,” explains Konstantinos Papamiltiadis, VP of Platform Partnerships at Messenger.

Advertisement
free widgets for website

“By integrating the Messenger API for Instagram, businesses and developers can effectively scale messaging workflows to better own the customer experience and build more authentic relationships.”


You might also like


More from Tech

E3 Introduces Gaming Awards At Its 2021 Virtual Event

E3 announced it will conclude this year’s virtual event with an award ceremony showcasing the “Most Anticipated” games of the …

PayPal May Soon Let Customers Withdraw Cryptocurrencies

PayPal is planning to start letting customers withdraw their cryptocurrencies, and transfer them to third-party wallets.

A Digital Gucci Bag On Roblox Sold For More Than The Real Thing

Some of Gucci’s digital accessories on Roblox are turning a huge profit for resellers in the game. The catch? These …

OneOf Wants To Bring Greener NFTs For Music Artists And Fans

OneOf is a new NFT platform for music artists and their fans, looking to make NFT production free for artists, …

The New OLED Nintendo Switch Could Drop in September

The long-rumored OLED Nintendo Switch could be released as soon as September, according to a report by Bloomberg.

Microsoft Is Finally Retiring Internet Explorer

Windows has announced that it will be retiring its Internet Explorer on June 15, 2022, giving way for Microsoft Edge …

Spotify Now Lets You Download Tracks To Apple Watch

You can now download your favorite Spotify music and podcasts to your Apple Watch and listen to them offline.

The Hollywood Sign Will Be Minted As An NFT

A non-fungible token (NFT) of the iconic Hollywood sign will be minted and then auctioned off this summer.

The New Generation Of Spectacles Is Here, But Only For Creators

These new generation Spectacles are the first to offer built-in AR. But they’re not available to the public. Yet.

See also  Facebook should halt Instagram Youth, attorneys general say

Read More

Continue Reading
Advertisement free widgets for website
Click to comment

Leave a Reply

Your email address will not be published.

INSTAGRAM

LinkedIn Makes its 20 Most Popular LinkedIn Learning Courses Freely Available Throughout August

Published

on

By

linkedin-makes-its-20-most-popular-linkedin-learning-courses-freely-available-throughout-august

Looking to up your skills for a job change or career advancement in the second half of the year?

This will help – today, LinkedIn has published its listing of the 20 most popular LinkedIn Learning courses over the first half of 2022. In addition to this, LinkedIn’s also making each of these courses free to access till the end of the month – so now may well be the best time to jump in and brush up on the latest, rising skills in your industry.

As per LinkedIn:

As the Great Reshuffle slows and the job market cools, professionals are getting more serious about skill building. The pandemic accelerated change across industries, and as a result, skills to do a job today have changed even compared to a few years ago. Professionals are responding by learning new skills to future-proof their careers and meet the moment.” 

LinkedIn says that over seven million people have undertaken these 20 courses this year, covering everything from improved communication, project management, coding, strategic thinking and more.

Advertisement
free widgets for website

Here are the top 20 LinkedIn Learning courses right now, which you can access via the relevant links:

  1. Goal Setting: Objectives and Key Results (OKRs) with Jessie Withers
  2. Excel Essential Training (Office 365/Microsoft 365) with Dennis Taylor
  3. Interpersonal Communication with Dorie Clark
  4. Cultivating a Growth Mindset with Gemma Leigh Roberts
  5. Project Management Foundations with Bonnie Biafore
  6. Using Questions to Foster Critical Thinking and Curiosity with Joshua Miller
  7. Essentials of Team Collaboration with Dana Brownlee
  8. Unconscious Bias with Stacey Gordon
  9. Learning Python with Joe Marini
  10. Communicating with Confidence with Jeff Ansell
  11.  Speaking Confidently and Effectively with Pete Mockaitis
  12. Learning the OWASP Top 10 with Caroline Wong
  13. Power BI Essential Training with Gini von Courter
  14. Strategic Thinking with Dorie Clark
  15. SQL Essential Training with Bill Weinman
  16. Developing Your Emotional Intelligence with Gemma Leigh Roberts
  17. Communication Foundations with Brenda Bailey-Hughes and Tatiana Kolovou
  18. Agile Foundations with Doug Rose
  19. Digital Marketing Foundations with Brad Batesole
  20. Critical Thinking with Mike Figliuolo
See also  India reportedly orders social media platforms to remove references to 'Indian variant' of COVID-19

If you’ve been thinking about upskilling, now may be the time – or maybe it’s just worth taking some of the programming courses, for example, so that you have a better understanding of how to communicate between departments on projects.

Or you could take an Agile course. If, you know, you don’t trust your own management ability.

The courses are available for free till August 31st via the above links.

Continue Reading

INSTAGRAM

Instagram Is Rolling Out Reels Replies, And Will Be Testing A New Feature Which Informs …

Published

on

By

instagram-is-rolling-out-reels-replies,-and-will-be-testing-a-new-feature-which-informs-…

Instagram has added a few more social features to the platform, with Reels Replies being rolled out. Along with the Replies, anew feature is being tested that shows when two users are active together in the same chat.

Reels has been performing much better than perhaps even Instagram ever anticipated. The TikTok-inspired new video format (which officially claims to have absolutely no relation to the former) had some trouble really finding its footing initially. However, Reels has grown massively and while it may not be a source of the most direct competition to TikTok, it is indeed a worthy alternative.

Reels has grown to the point that it has a massive creator program attached to it, and the video format has even been migrated to Facebook with the goal of generating further user interest there. Naturally, with such a successful virtual goldmine on its hands, Instagram has been hard at work developing new features and interface updates for Reels, integrating it more and more seamlessly into the rest of the social media platform. Features such as Reels Replies are a major part of such attempts at integration.

Reels Visual Replies are essentially just what they sound like: A Reel that is being used to reply to someone. It’s a feature that’s been seen frequently across TikTok as well. Reel Replies essentially take a user’s comments, and reply to them in video format. The comment will then show up within the Reel itself as a text-box, taking up some amount of space, and showing both the user who issued said comment along with the text. The text-box is apparently adjustable, with users having the ability to move it around and change its size depending on where it obstructs one’s Reel the least.

See also  Palaszczuk defends growing team of spin doctors

Overall, it’s a fun addition to the Reels format, even if the credit should be going to TikTok first. At any rate, it’s an example of Instagram really utilizing Reels’ social media capabilities, outside of just serving it up as a form of entertainment.

Advertisement
free widgets for website

Speaking of social media capabilities, a new feature might help alleviate one of the most common frustrations encountered across all such platforms. Isn’t it annoying when you see that a friend’s online, but isn’t replying to your chat? Sure, they’ve probably just put their phone down to run a quick errand, but there’s no way for you to know, right? Well, there sort of is now! Instagram is beta testing a new feature via which if both users are active within a chat, the platform will display that accordingly. It’s a work-around, sure, and one that’s currently being tested for usefulness, but it’s still a very nice, and even fresh, addition to the social media game.

Now, the active status will only appear when you are both active at the same time.#Instagram #instgramnewfeature@MattNavarra @instagram @alex193a pic.twitter.com/2chGZP9hr4

— Yash Joshi  (@MeYashjoshi) December 10, 2021

Read next: Instagram Plans On Allowing Users To Return To Its Old Chronologically Sorted News Feed

Continue Reading

INSTAGRAM

5 apps for scheduling Instagram posts on iPhone and Android

Published

on

By

5-apps-for-scheduling-instagram-posts-on-iphone-and-android-–-mashable

Alright, we get it. You’re an Instagram Nostradamus.

You know exactly what you want to post and when you’re gonna want to post it. Maybe there’s a meme or comment you want to make that you know will be totally relevant for a future moment or event. Or it could be that you’re an influencer and you want to make sure you keep a steady stream of content coming, so you want to schedule posts for times when you know you won’t be active (or won’t have internet access).

You’ll be happy to know there are apps that are specialized for just such situations. So listen up, InstaNostradamuses…Instagrostra…Instadam…Insta…uh…you guys (we’ll workshop it. No we won’t. We’ll probably just abandon that effort completely. You’re welcome) — these are the Instagram-post-scheduling apps for you.

While all of the iPhone apps below are free to download, they all have some in-app purchases.

1. Planoly

PLANOLY

We’ll start with “official partner” of Instagram, itself, Planoly — an Instaplanner that uses a grid to let you plan, schedule, and publish posts (as well as Reels) on Instagram. The app also lets you see post metrics and analytics so you can make sure your post didn’t flop.

Planoly is available for iOS on the Apple App Store and the Google Play store for Android.

Advertisement
free widgets for website

2. Buffer

BufferCredit: buffer / app store

Buffer is another Instagram post scheduler that helps you plan your posts and analyze feedback once they’re published. Use a calendar view to drag and drop posts into days/time slots for easy scheduling.

See also  Why experts say Norway's retouched photo law won't help fight body image issues

Buffer is available for iOS on the Apple App Store and the Google Play store for Android.

3. Preview

PreviewCredit: preview / app store

Preview offers typical post-scheduling tools and analytics along with a few helpful extras. Get caption ideas, recommendations for hashtags, and more.

Preview is available for iOS on the Apple App Store and the Google Play store for Android.

4. Content Office

Content OfficeCredit: content office / app store

An Instagram post scheduler with a visual boost, Content Office allows users to plan and schedule Instagram posts while learning “marketing and visual guides to grow your brand on Instagram.” Like aesthetics and using visuals to create cohesive themes? Maybe this is the Instaplanner for you.

Advertisement
free widgets for website

Content Office is available for iOS on the Apple App Store.

5. Plann

PlannCredit: plann / apple store

You’ll never guess what “Plann” lets you do…

Aside from scheduling posts, get content ideas and recommendations, as well as strategy tips to ensure you’re maximizing your Instagram engagement. Ever wonder when the best time to post something is? Plann can offer you some help with that.

Plann is available for iOS on the Apple App Store and the Google Play store for Android.

Advertisement
free widgets for website
Continue Reading

Trending