Jun 03, 2021
Most-searched company is Tesla, with 35 mn views of #teslastock at time of research
Companies including Tesla, Disney, Apple, Amazon and Microsoft are benefiting from the rise of ‘StockTok’ videos on TikTok, with ‘millions of young people turning to social media platforms like TikTok for investment advice’, according to a new survey.
A new league table compiled by Money.co.uk reveals the companies that are most searched on the micro-video site, which it says is an indicator of the companies that are ‘benefiting from TikTok investors and StockTok.’
In the number one spot is Tesla, with the hashtag #teslastock reaching more than 35 mn views at the time of the research. Movie theatre chain AMC is the second-most popular company for TikTok investors, reaching 12.5 mn views on the app for #amcstock, while GameStop, which became a meme stock hit on Reddit, had 9.3 mn views on the hashtag #gamestopstock at the time of the Money.co.uk research.
NIO and Disney round out the top five with 7.7 mn views and 4.6 mn, respectively.
‘With viral content created around stocks every day on the app, share prices are expected to rise among these 20 companies, showing the impact TikTok has on the financial world,’ say the researchers.
‘Stockfluencers create content on various topics, including financial planning, passive income and real estate,’ says Salman Haqqi, personal finance expert at Money.co.uk, in a statement accompanying the research. ‘With the vast reach afforded to them by platforms like TikTok, these influencers are not only helping to shape a generation of young investors but can also impact the popularity of company shares.’
He warns, however, that while TikTok ‘is positively impacting attitudes to investing’, potential investors need to do thorough research before investing in any company.
A Charles Schwab survey in April found that among the influx of millions of new retail investors entering the stock market since the start of the Covid-19 pandemic, many were making risky decisions as they looked for short-term gains.
How To Ensure Ads Remain #Trending As TikTok Leads Today’s Creative Revolution
by AdExchanger Guest Columnist
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.
Today’s column is by Irene Yang, managing director of Nativex.
Brands are making significant changes to their social media strategies to reach out to Generation Z and to appeal to their unique sensibilities and mobile behavior. No better app embodies this than TikTok.
TikTok is huge in the US, with more than 100 million monthly active users. Q1 2020 was especially successful for TikTok, with the app generating more than 315 million installs through the App Store and Google Play, according to Sensor Tower. Marketers are becoming hip to the potential growth their brands might be able to achieve.
Why TikTok’s influential UI ticks up audience engagement
Immersion is key when it comes to engaging ad creatives. TikTok’s immersive and engaging style has been a welcome refresh for some marketers and Facebook has been actively looking to replicate this through Reels.
With no homepage per se, TikTok allows users to jump straight into content and avoids content interruptions by continuous swiping. Native-style ads keep the app as least intrusive as possible.
These vertical video ads tend to have a conversion rate of more than 30% compared to horizontal or other traditional ad formats. Ad view completion rates and audience engagement is also much higher.
What TikTok has that other social platforms don’t
Organic content reaches millions of people on TikTok. TikTok is designed to share an individual’s content as far and as wide as possible, similar to the early Instagram days.
The TikTok algorithm inherently provides an inclusive user experience and a platform where anybody can go viral.
In fact, TikTok recently published an article detailing its recommendation system. Marketers can learn about “filter bubbles” and the key ingredients to keep users engaged.
TikTok excels at simplicity. Facebook, Instagram and Twitter have various bits of social media content on screen at once, each vying for the viewer’s attention. The in-feed video experience of TikTok means a user is fully engaged with a single full-screen video.
For performance advertisers, who want their audience’s undivided attention for their content, this user experience is huge.
How to choose the best ad creatives for a successful hashtag challenge
Hashtag Challenges have been a focal point of organic growth for users in TikTok. Now, they’re also a tried-and-true tactic for growth and brand marketing. But marketers must take TikTok’s unique UI and UX into account to ensure success.
Hashtag Challenges are often viewed at TikTok’s main entry points including TopView ads, In-Feed ads, challenge pages, and, similar to Snapchat, the sticker library. With so much exposure, a well-executed Hashtag Challenge is viewed by virtually everyone in-app and virality is much more possible.
The nature of Hashtag Challenges empowers users to become proxy brand ambassadors. Having organic user generated content in favor of your brand is priceless.
Central to the success of a TikTok Hashtag Challenge is the ad creative. It’s important for marketers to refine each creative element including the music, stickers, and anything else in-between. Equally as important is how interactive and easily replicated the ad creative can be. Some strong examples include Colgate’s #MakeMomSmile challenge for Mother’s Day, and Guess’s #InMyDenim challenge.
So how can you get the right ad creatives to ensure your Hashtag Challenges are successful? Identifying the right elements you’re going to use in your creatives is a good place to start. Here are a couple of tips we typically follow for any campaign:
1. Don’t make the name of your Hashtag Challenge too complex or convoluted, make it simple and memorable. It should always relate with your brand/product.
2. Pay close attention to the use of stickers. Make sure that they showcase your brand elements, highlight key product features and are relevant to your challenge.
3. With only 15 seconds, make sure the music is properly synced and relatable to the target audience.
TikTok is part of a social media video rise
Video ad spending on social networks is on the rise in the US. Approximately $5.6 billion was spent on the medium in 2017; that’s expected to nearly triple to $14.9 billion in 2021.
While TikTok might not be taking the lion’s share of this ad spend, it’s catalyzing change within video through its unique approach to video – making understanding best practices here important for a video strategy everywhere.
Tom Brady admits to fourth-down confusion in TikTok video
June 2, 2021 | 12:51pm | Updated June 2, 2021 | 12:51pm
Tom Brady finally admitted to one of his only blunders from the 2020 season.
In a TikTok video, Brady copped to messing up the downs during the Buccaneers’ Week 5 game against the Bears, a moment where he famously held up four fingers in belief that the previous fourth-down play was actually third.
As the video from the moment played on TikTok’s green screen, Brady narrated it:
“You guys remember this one? Fourth quarter, last chance in Chicago. I thought it was the second-to-last chance in Chicago, but apparently not,” Brady said.
“I don’t think I’ve ever been as confused as I am in this moment right here. Look at that face.”
The incomplete pass was a turnover on downs and have the ball back to the Bears to kneel out the clock. The Bucs would go on to lose the game, 20-19, as Brady lost to his Super Bowl LII nemesis Nick Foles once again. It was just one of five losses all season for Brady and Tampa Bay, who would go on to win the Super Bowl.
Can you find your next job through TikTok?Utah fashion retailer Roolee leveraging TikTok for more …
TikTok has drawn some 70 million U.S. fans and been downloaded 2.6 billion times across the globe thanks to the short, quirky homemade videos shared on the China-based social media platform.
But what else is it good for?
Sweeping home isolation wrought by COVID-19 restrictions helped fuel record volumes for online shopping over the past year but, and perhaps surprisingly, most social media sites earned only modest gains in their audience size in 2020 with the exception of video streamer YouTube, which saw its viewer group jump over 20%.
Still, a new report from Pew Research found more than 7 out of 10 U.S. adults are engaging with one or more social media platforms regularly, and the numbers skew larger for some age groups, including 18- to 29-year-old U.S. adults who engage with social media at a brisk 84% rate. TikTok popped up on the data set, snaring 21% of all U.S. adults and 55% of the 18- to 24-year-olds.
And that ubiquity is not ignored by retailers who have, since the advent of social media as a thing, been on a constant hunt for the best ways to get the attention of users and inspire them to reach for their credit cards and and give a final click on the order button.
Now, new efforts are afoot among businesses looking to elevate (or keep a hold of) their reputations for being on-trend or cool in the eyes of social media mavens beyond incentivizing “influencers” to hawk their latest and greatest products. The new ploy: Why not just hire directly from the ranks of social media’s prolific posters?
In May, Axios reported that TikTok was testing a new program where users can post a TikTok video resume in lieu of a traditional resume. The pilot effort has roped in a few major brands — and some professional sports franchise marketing departments, according to Axios — and could open up a whole new recruitment pathway that helps employers target candidates with high social media acumen.
In the meantime, however, a Utah company is pushing forward with its own recruiting plan that’s targeting TikTok as a place to snare new talent to fill a key position.
Roolee specializes in fashion for women and kids and can trace its roots back to a small Logan shop, Bella Me Boutique, that served Cache County customers for decades.
Kylee Champlin was attending her last quarter of studies at Utah State University in 2013 when Bella Me’s owner decided it was time to close up shop. But Champlin and her husband thought there was an opportunity to revamp and revitalize the business, so they bought it and took the entrepreneurial plunge into the world of retail fashion.
Beside changing the name to Roolee, a portmanteau combining Champlin’s childhood nickname Roo with Kylee, she also began offering new, original clothing designs and identified a key marketing opportunity that went underutilized by the previous owner: leveraging social media to build customer interest.
“Instagram is where we started,” Champlin said. “At first it was very basic … we would just take an item and post a picture of it.”
But Champlin didn’t have to wait long to see if the experiment would work.
“We started getting calls about the products we posted almost immediately.”
Those would be the first steps in building a company, which has brick-and-mortar stores in Logan and Ogden, into a still-growing online retailing champion that’s doing business across the country and around the world. Champlin said Roolee also experimented with a location at downtown Salt Lake City’s posh City Creek Center, but the company’s bread-and-butter is all about online sales.
Champlin said her concept for Roolee has been resonating with customers and it’s one that tries not to leave anyone out of the mix, be it about style or affordability.
“The vision that I’ve had from the beginning is I want there to be something for everyone, whether it’s my 90-year-old grandma or my little sister,” Champlin said. “And the same for price points. We want to be able to offer great quality products that are affordable for everyone and … have stuff for people on tighter budgets and for people who want something a little more expensive.”
And, as Roolee continues to work on building its customer base and expanding its reach, Champlin said it made sense to hire for its new chief fashion officer position using a fast-growing platform like TikTok that was already making waves in the retail fashion world.
“Instagram has been a strong tool for us for years,” Champlin said. “But TikTok has really been catching on and it made sense to build a presence there and keep up with the times.”
To that end, Roolee launched a sweeping, multiround TikTok-based contest that’s asking applicants to submit videos on TikTok that show the applicant’s sense of style and embodies why they should be the face of Roolee on a new TikTok channel dedicated to the company.
After Champlin and her team winnow the submissions down to the top 100, TikTok fans will play a role in voting for their favorite Round 2 submissions that will ask applicants to shoot new videos using Roolee products. And, the decisive Round 3 will bring 10 finalists to Utah for activities and the announcement of the final selection for Roolee chief fashion officer.
The part-time contract position pays $2,500 per month and comes with a slew of perks including a $500 per month clothing allowance, an additional $250 per month clothing allowance for a friend, an all-expense paid content-creation trip and the chance to brand Roolee’s 2022 spring collection.
Champlin said the goal is not necessarily to bring a professional influencer into the Roolee fold.
“It’s not like we’re looking for someone with a huge amount of followers,” Chaplin said. “We’re leaving this very open. We don’t know what the perfect person in the role may be.”
On the other side of the social media equation, West Linn, Oregon, resident and longtime Roolee customer Alyssa Dodson said she first discovered the company on Instagram in 2016.
Dodson said the products she saw on the photo and video sharing app were the initial draw, but it’s been Roolee’s fair prices, quality merchandise and customer service that’s kept her coming back for more.
“Early on, they were pretty simple in their marketing on social media,” Dodson said. “No models, basically just a picture of the product.
“But, they’ve evolved over time and the quality is amazing. And if something doesn’t work right, or you’re not happy with it, they’ll make it right.”
Dodson said she has a closet full of Roolee products and would be hard-pressed to pick a favorite, but had bought a pair of clogs that had served her well for years and were “the most comfortable shoes to wear to a job where I was on my feet for hours.”
She’s also traveled to Utah on several occasions to visit the Roolee store in Logan and has another trip planned this fall to do the same.
Facebook Question – June 3rd, 2021
How to disable or deactivate a Facebook account
Arabic LGBT+ activists in a losing battle with Facebook over ‘conversion therapy’
Meet the Rustaceans: Neil Mitchell
‘Stockfluencers’ impacting popularity of company shares on TikTok
Tina Datta slams troll who abused her over topless pics, shows how he called her ‘di’ after getting …
Viral TikTok Video Amongst New Leads for Sofia Juarez Case
Business Highlights: Unemployment claims, Facebook board
Kendall Jenner Got Real About Her “Addictive” Relationship With Social Media
‘Covid toolkit’ case: Congress urges Twitter to suspend accounts of JP Nadda, Smriti Irani
The inside story of Nick Clegg at Facebook — and how much power he really wields
Nanaimo cyclist is a big hit on TikTok. He’s not even 3 years old
INSTAGRAM5 days ago
Yves Bissouma’s nine-word Instagram message to Nicolas Pepe as Arsenal fans spot transfer ‘hint’
TIKTOK4 days ago
Gordon Ramsay Talks ‘Uncharted’ Season 3, Getting Egged By Daughter On TikTok
TIKTOK5 days ago
The Welsh TikTok stars with hundreds of thousands of fans from across the world