Instagram, via its owner Facebook, has launched new measures to keep Olympians heading to the Tokyo games safe online.
Athletes can now have dedicated “athlete accounts”, keeping their personal life and sporting life separate, and “hidden words” for direct messages, which automatically filters out words, phrases and emojis that are deemed offensive.
The new safety features were shown to potential Olympians – including New Zealand athletes – at an online forum hosted by Facebook last week.
RNZ’s podcast The Detail: Changes to your Facebook’s news feed have sparked questions about the company’s algorithm.
New Zealand and Australia have been part of the “first wave” of countries to receive the “hidden words” roll out, Joyee Biswas, Facebook’s Asia Pacific head of sports partnerships, said.
The social media session followed a special report by Stuff that found social media is “100 per cent” contributing to anxiety, fatigue and body image issues athletes are dealing with.
Biswas said the social media platforms take abuse directed at athletes “and indeed anyone incredibly seriously” and such abuse is against their guidelines.
While the social media platforms do allow “more critical commentary of public figures… like athletes”, the platforms are removing “severe attacks” against them.
Between January and March 2021 it removed more than 33 million pieces of “hate speech” globally, with more than 93 per cent “removed before anyone reported it to us”, Biswas said.
Action is taken against the person who sends the abuse. That can include preventing them from using direct messaging or disable the abuser’s account.
Amongst the fatigue being reported by athletes, is the pressure to post on social media. At last week’s session, Facebook recommended athletes post “one touch point” per day while at the Olympics.
Ashley Abbott, New Zealand Olympic Committee’s communications director said there is no expectation from the NZOC on the Olympians to engage with social media.
“Athletes can choose to post as much or as little as they like, all we ask of them is to make sure they work with their team or coach to ensure it doesn’t impede on performance, or their wellbeing,” she said.
She said social media has led to athletes being connected with fans, but also carries “significant risks.”
“Emotional and performance pressures can be heightened and athletes may be exposed to online abuse,” she said.
“…we highlight the benefits of social media, but also how to think more carefully about how managing the impact of posts, and what to do if you see, or experience cyber-bullying.”
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Perk Biscuits rocks social media with ‘Perk Rising Star Challenge’
Olam’s NutrifoodsPerk Biscuit has announced the launch of the ‘Perk Rising Star Challenge’, an exciting promotional campaign designed to unearth hidden talents and creativity among young consumers.
An entirely digital music competition, the contest is currently making waves on all social media platforms (Facebook, Twitter, Instagram etc.) and will run until June 28.
At the end of the competition, 10 of the best entries will be selected based on their performances regarding their level of creativity and talent displayed.
According to officials at Perk Biscuit, collectively, the finalists will be rewarded ¢12,000 in cash and gift items, including Bluetooth headsets, Perk products, and airtime.
Kabuki Owusu Atakorah, Category Manager of Perk Biscuits, said, “As a youth-oriented brand, we have decided to engage with this segment of our consumer group and offer them an exciting opportunity to unearth their creativity and talents and, in doing so, reward their efforts with attractive cash prizes and amazing gift items. This exciting competition is open to all legal residents and or Ghanaians aged 18 and above.”
“This campaign is built on Perk Biscuit’s brand positioning as a ‘Mood Uplifter’ – that will bring a lot of energy and vitality to millions of Ghanaians and offer our target audience an opportunity to have some fun, showcase their musical skills and win some amazing prizes,” Mrs Atakorah added.
The Perk Rising Star challenge is currently running on Facebook, Twitter, and Instagram. All entries are expected to tag the Perk Biscuits page and use the official hashtag #Perkrisingstar to qualify.
To participate in the ‘Perk Rising Star Challenge’, consumers are required to download any of the four optional rhythmic beats using by clicking on this link and sing along for a maximum of one minute using their lyrics or the Perk song lyrics.
They then must video record their performance for a maximum of one minute, using a packet of Perk biscuit as their microphone.
Participants must then upload their video clips to their Facebook, Twitter or Instagram pages and include/use their lyrics as their post’s caption (in any language of their choice) and tag their entry to the Perk Biscuit official page hashtag, #Perkrisingstar.
“A lot has been happening in recent times, and as an optimistic brand, we want to spread positivity, lift spirits, and give our target audience something to smile about as well as offer our consumer’s ideas to perk up their day at home and anywhere because that is what the Perk brand stands for.,” Mrs Atakorah observed.
Instagram tweaks algorithm after accusations of Palestinian censorship
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